In this conversation, Elina Wang, Co-Founder and CEO of ESW Beauty, shares her journey of launching a clean skincare brand inspired by her personal wellness journey. She discusses the challenges and successes of building her brand, the importance of trade shows, and the strategies she employed for marketing and retail partnerships. Elina emphasizes the significance of community feedback, adapting to market changes, and the evolution of her product offerings as she navigates the beauty industry.
Chapters
00:00 The Birth of ESW Beauty
03:45 Navigating the Entrepreneurial Journey
06:15 Strategizing for Success
08:59 Building a Brand Identity
11:23 The Launch Experience
14:06 Adapting to Challenges
15:45 Marketing and Brand Awareness
17:53 Lessons from the Pandemic
20:39 Expanding into Whole Foods
20:46 Scaling and Future Growth
23:25 Understanding Retail Partnerships
24:51 The Complexity of Retail Launches
26:07 Pricing Strategies in Retail
29:41 Marketing Strategies for Retail Success
31:51 Customer Feedback and Product Loyalty
32:52 Navigating Viral Moments
33:04 Participating in Holiday Promotions
35:31 Expanding Product Lines
38:44 Building a Strong Team
40:32 Future Growth and Retail Relationships
Links Mentioned:
ESW Beauty Instagram: https://www.instagram.com/elinasofiawang/
Elina Wang's Instagram: https://www.instagram.com/esw.beauty
ESW Website: https://eswbeauty.com/
Store locator on website lists all retailers.
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