In this episode of Shelf Talks, host Roberta interviews Valerie Emanuel, co-founder of Rif Care, a sustainable feminine care brand. Valerie shares her journey from modeling to entrepreneurship, detailing the challenges and triumphs of launching a product-based business in the wellness space. The conversation covers the importance of community, feedback, and iteration in product development, as well as the complexities of navigating retail and building a brand that resonates with consumers. Valerie emphasizes the significance of face-to-face connections and the impact of media on brand visibility, while also providing valuable insights for aspiring founders looking to secure retail deals.
Chapters
00:00 Introduction to Rif Care and Valerie's Journey
02:56 Valerie's Early Career and Transition to Entrepreneurship
05:47 The Birth of Rif Care and Overcoming Challenges
08:41 Manufacturing and Product Development Insights
11:42 Feedback and Iteration on Products
14:41 Retail Launch and Customer Engagement
17:38 Navigating Retail Challenges and Slotting Fees
20:21 The Importance of Face-to-Face Connections
23:29 Future Plans and Expansion for Rif Care
26:26 The Impact of Media and Community Engagement
29:25 Final Thoughts and Retail Readiness Tips
Link to Rif Care:
Rif Care Website: https://rifcare.com/
Rif Care Instagram: https://www.instagram.com/rifcare/?hl=en
Rif Care Tiktok: https://www.tiktok.com/@rifcare?lang=en
Find retailers on Rif Care Website.
Is an opinion platform hosted by Marvin “Truth” Davis. My life and career...
Listen on: Apple Podcasts Spotify
How to Follow Shelf Talks Podcast on social:
Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast
Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨
https://www.buzzsprout.com/2411532/support
Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.