In this episode of Shelf Talks, host Roberta interviews Keta Burke-Williams, founder of Ourside Perfume, who shares her journey from a traditional career path to launching a unique fragrance brand. Keta discusses her early influences, the challenges of breaking into the fragrance industry, and the importance of storytelling in her brand. She highlights the significance of consumer feedback, the transition from D2C to retail, and her experiences with Credo Beauty and Bergdorf Goodman. Keta also shares insights on funding, marketing strategies, and her vision for the future of Ourside Perfume.
Chapters
00:00 Introduction to Keta Burke-Williams and Ourside Perfume
01:01 Keta's Journey: From Ohio to Entrepreneurial Spirit
03:01 The Research Phase: Learning the Fragrance Industry
05:17 Developing the First Product: Moondust Fragrance
08:38 Initial Launch and Consumer Feedback
10:33 Building the Brand: From Concept to Launch
11:26 Retail Strategy: Entering Credo Beauty
14:14 Navigating Retail Challenges and Inventory Management
17:14 Funding the Venture: Grants and Angel Investors
18:28 Launching a Brand: The Journey Begins
20:14 Navigating Retail Challenges
22:05 Understanding Customer Dynamics
23:47 Breaking into Luxury Retail
26:24 Marketing Strategies for Different Retailers
28:11 Building a Supportive Team
30:46 Future Plans and Community Engagement
32:35 Retail Readiness: Key Insights
Links:
Ourside Website: https://ourside.nyc/
Ourside Instagram: https://www.instagram.com/ourside.nyc
Email Ourside: hello@ourside.nyc
Available in Credo and Bergdorf Goodman
How to Follow Shelf Talks Podcast on social:
Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast
Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast
Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com