In this episode of Shelf Talks, host Roberta interviews Gloria Chou, an expert in public relations for small businesses. Gloria shares her unique journey from being a US diplomat to becoming a PR coach, emphasizing the importance of storytelling and visibility for female founders. She introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and provides actionable tips for crafting effective pitches, finding the right journalists, and following up. The conversation highlights the power of PR in building retail partnerships and empowering founders to confidently share their stories.
00:00 Introduction to PR for Small Businesses
03:17 Gloria's Unique Journey to PR
05:58 Understanding PR vs. Marketing
09:09 Crafting the Perfect Pitch
12:19 Identifying Relevant Journalists
15:12 The Art of Follow-Up
18:06 Leveraging PR for Retail Success
21:14 Success Stories and Practical Tips
24:09 Connecting with Gloria and Resources
- PR is about your industry talking about you, not just marketing yourself.
- The CPR method stands for credibility, point of view, and relevance.
- Pitching is about writing a relevant pitch and sending it to the right person.
- Follow up is crucial; it keeps you top of mind for journalists.
- Use Google News Alerts to build your media list.
- HARO is a great tool for connecting with journalists.
- Be specific in your pitches; tailor them to current trends.
- Retail partners look for confidence in your product's visibility.
- PR can help with fundraising and gaining credibility.
- Empowerment in PR is about feeling safe to be seen.
Gloria's Instagram: https://www.instagram.com/gloriachoupr/?hl=en
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