In this episode of Shelf Talks, host Roberta interviews Brittany Lo, founder and CEO of Beia, a beauty brand focused on lifestyle skincare. Brittany shares her journey from starting a beauty service concierge to launching her own product line. The conversation covers the challenges of product development, the importance of market research, and the strategies behind successful retail launches. Brittany emphasizes the significance of storytelling in branding and the need for adaptability in business. She also discusses her team dynamics and future goals for Beia, highlighting the importance of community engagement and feedback in shaping the brand's direction.
Chapters
00:00 The Journey Begins: Brittany Lowe's Background
02:56 Identifying Market Gaps: The Birth of Bayeux
05:35 Creating the Hero Product: The Daily Hydrating Setting Mist
08:10 Finding the Right Manufacturer: The Search for Quality
11:01 Preparing for Launch: Building the Brand
13:56 Initial Reactions: Testing the Waters
16:52 The Launch Party: Celebrating Bayeux's Arrival
19:26 Engaging Editors: The Importance of PR
21:43 Building Brand Awareness: The Power of Gifting
23:25 Crafting the Brand Story: Authenticity Matters
26:05 Expanding the Product Line: Next Steps for Bayeux
27:50 Navigating Trade Shows and Industry Connections
30:14 The Importance of Retail Partnerships
35:11 Manufacturing Challenges and Negotiation Strategies
35:20 Strategic Launch Events and Influencer Engagement
38:06 Retail Experience and Unexpected Challenges
39:22 Expanding Retail Presence and Brand Credibility
43:23 The Shift to E-commerce and Social Media Discovery
44:37 Engaging with Different Retailers
45:45 Building a Supportive Team
47:28 Balancing Two Businesses and Time Management
A behind-the-scenes podcast where creatives talk candidly about how they actually...
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