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June 20, 2023 36 mins

Consumer behavior is shifting to a point where instant commerce is the mantra today. People are shopping at the point of discovery - and no longer dependent on just search-based shopping. Amidst such a shift, how can brands leverage new tech and GTM strategies to stand out in the crowd?

Jyoti Bharadwaj is the Founder of TeaFit, and on this episode, she shares how she has managed to scale up an amazing business with lean teams but extraordinary strategies.


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