March 24, 2025 • 16 mins
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I truly believe Podcasting is the most time-effective, authentic way to grow your business in today's crazy online market. So today, I'm sharing with you why. I take you through 3 NON-NEGOTIABLES when it comes to picking a method for growing yoru business online. It will shift your thinking about your business - and hope that you see how podcasting could be the best thing you ever do!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Well, hello friends, this is Kimberly and I've got a
bonus episode here for you todaybecause I want to talk to you
about podcasting.
Speaker 2 (00:13):
I want to have a frank conversation with you on
why it could be the bestbusiness decision you ever make
for your business.
I know so many of you aretrying to figure out how to grow
your business right now.
Maybe you have just opened,maybe you've even been open a
while, or maybe you've justopened a business.
I know so many of you aretrying to figure out how to grow
your business right now.
Maybe you have just opened,maybe you've even been open a
while, or maybe you just want tostart a business and you're
already thinking through likehow the heck do I grow online?
(00:35):
Like, how do I get eyeballs onmy business?
How do I attract ideal clients?
Today I want to talk youthrough that, because I think
it's so important that you areintentional about the method
that you choose to grow yourbusiness, so let's talk about it
today.
I really do believe that thereare three non-negotiables when
(00:57):
it comes to you trying to figureout how to grow your business,
okay, and when I say trying tofigure out how to grow your
business online and what methodto use, this is what I'm talking
about.
If you want to grow yourbusiness online.
You can start a blog.
You can be on social media alot.
You would need to If you wantto grow your business through
social you.
(01:17):
That could be a way to getquicker exposure.
You could start a YouTubechannel and you could start a
podcast.
Today I want to talk to youabout why I think podcasting is
the best one.
But let's go through thesethree non-negotiables for you.
(01:43):
So, as you choose one of thesemethods, it's intentional and
you're picking one that is inalignment with you and will
actually grow your business.
Okay, so let's, let's go throughthese.
Number one you have to pick oneof those methods that I
mentioned blogging, social media, running social ads or ads
everywhere, youtube orpodcasting.
(02:04):
You have to pick one that fitsthis season of your life.
So I ask you today what seasonof life are you in?
Okay, and only you know that.
I mean, I could tell you.
If you told me about your life,I could tell you about your
season, your life, I could tellyou about your season, but you
(02:25):
think about that right now.
Do you have little kids?
Do you have a full-time job?
Are you homeschooling?
Do you have a part-time job?
Do you take care of elderlyparents?
Do you volunteer?
Do you play pickleball?
Do you play tennis?
Do you play golf?
Are you a runner?
Do you work out all the timeLike, what are all the things
that you're doing in your life?
Like really think about it andask yourself, how much time do I
(02:46):
really have to market mybusiness?
Y'all it has to fit in thisseason of your life.
So many of you are choosing oneof those methods based on the
marketing that's being thrown atyou or that you have just seen
other people be successful withsomething and you're like sure
(03:09):
that you can be successful at ittoo, without thinking it
through.
Okay, you have to ask yourselfhow much time do I have to
really market my business?
When do I have time to work onit?
Like, think about a given week.
When do you actually have timeto work on your business?
Maybe you do have full-timehours and you could work on it,
and that's awesome, okay, butwhat season of life are you in
(03:31):
and how much time do you have?
So please, please, answer thatquestion for yourself right now,
before we move on to the nextone.
Do you have it?
Do you know what season of lifeyou're in?
Do you know how much time youhave to market your business.
Okay, what season of life areyou in?
Do you know how much time youhave to market your business?
Okay, so that's the number one.
(03:51):
Non-negotiable is that it can'tbe something that is outside of
the amount of time that youactually want to put into this,
because you could say I have allthe time in the world and I can
do this, but is that realisticfor your life right now?
You want to spend time withfamily.
You want to do all thoseactivities you homeschool.
You have a full-time career,no-transcript.
(04:22):
Which of those methods feelsthe most authentic to you when
you think about blogging, socialmedia, ads, youtube, podcasting
which feels the most authenticto you right now?
Okay, now one may seem scarierthan the other.
Let's not talk about nerves andbeing nervous about it.
(04:43):
Let's talk about, like,actually, when it comes to
feeling aligned with who you areand your values and what you
really want to be doing, how youwant to put yourself out there,
okay, what feels authentic toyou?
I know when I was choosingpodcasting, it was because I
(05:04):
wasn't comfortable on camera.
Yet I wasn't a writer.
I didn't want to deal with ads.
I'd lost money in the past onads with my boutiques, when I'd
done them for a little while andI knew how expensive and
difficult it was.
And that was five years ago andit's even way more expensive
and more difficult now.
Social media has never feltreally amazing to me.
I am on there, I do kind oflook to see what's going on, but
(05:28):
most of the stuff I noticed,like yesterday, I just was like
what's going on on Instagram andI scrolled and it was literally
everything was, you know, ads,pretty much ads.
And then I had a like a coupleof my friends, maybe one or two
posts, but a lot of it was justads and other stuff that's being
(05:49):
thrown at me.
So it doesn't really feelauthentic to me to be on social
media all the time, like 24-7,doing stories and doing that.
But I will tell you, there aresome people that are amazing at
it.
They can post reels, they cando stories and all kinds of
stuff and they're awesome at itand they have a great following.
So there's people out therethat are great at it.
I'm just asking you like, in allseriousness, which feels the
(06:13):
most authentic to you?
Okay, so, number onenon-negotiable it has to fit
into the time that you have inthis season of your life.
Number two the non-negotiableis it has to feel authentic to
you, because if it's not, you'renot going to keep doing it and
people are going to be able tosense it and it's not going to
work well, okay.
And number three the othernon-negotiable is that you have
(07:11):
to have a way of long-formcontent and I know you may be
world things that you create foryour marketing, right, there's
short form and there's long form.
Short form are like super quickvideos, maybe a quick image post
, a carousel post, anythingthat's short, that's not long,
where people don't really get toknow you.
It's just some kind of like fora dopamine hit or just a quick
win.
But is it really connection?
You know that's what you haveto ask yourself.
Long form naturally it's justinnate creates more connection,
right, like a blog.
That's a long form of writtencontent and it creates true
connection.
So you have to have some formlike that.
You could do YouTube videosthat are 10 minutes, 15 minutes,
30 minutes an hour.
That's long-form content.
(07:31):
Podcast is long-form contentbecause people are listening to
it for 20 minutes, 30 minutes.
It's not just a quick littlepost.
So if you're going to do socialmedia, you need to have some
long-form content on there sopeople really get to know you.
But the negative is that even ifyou put long form content up
there, it's a five minute video,it's a 10 minute video.
(07:52):
It is short lived.
It is short lived, it does notstay.
It is not a way that's likeevergreen, it's more for the now
.
So I'm asking you today tothink about these
non-negotiables in your life foryou and your personality and
your skills and your gifts.
How much time do you have whatfeels authentic to you and
(08:16):
realizing that you have to havea form of long-form content.
That it's non-negotiable.
You can't just have short-formcontent.
Okay, to me, podcasting y'all isthe obvious choice, like there
is no other.
Now, the next closest one Iwould say would be YouTube, and
I think YouTube's awesome.
I actually started a channel.
(08:37):
It's very small, but I startedit partly because my clients
were starting YouTube channelsand asking me questions that I
didn't really know, and I alwaysget frustrated when I don't
know stuff.
So I was like I got to figureit out.
So I started my own channel.
I've gone through the.
You know the motions of doingeverything and it's been fun.
I've been doing it my way.
I'm not doing it every week.
You know there's a lot to learnabout optimization on the
(09:00):
channel, about thumbnails, aboutediting, all the tips for that
and what keeps people engaged,and so for me, it was just like
podcasting, was it?
I knew that I could create themost impact that way, and
because I love podcasts myself.
I'm an avid podcast listener.
(09:21):
I go on walks, I listen topodcasts in the car, I listen to
podcasts.
I love it.
I know some of the podcasters Ilisten to have video podcasts.
There's a few where I'll putthe YouTube video on, but for
the majority of the time, it'sthrough a podcast app.
I'm listening, I get connectedto people.
I love it.
I love podcasting, and so I waslike you know what?
(09:41):
This is the way that I'm goingto do it.
So that's what I want you tothink about today is what is the
way that feels right for youand meets the criteria of those
non-negotiables?
If it's podcasting, then listenup, because podcasting
literally could be the slam dunkfor you.
(10:03):
There's so many great thingsabout it.
First of all, when peoplelisten to you, they may listen
to you for 20 minutes, 30minutes, 40 minutes.
So many podcast listeners tellme that they will listen to
people all the way through orlike 80% of the episode.
I want you to think about howmuch more time that is than
people who are scrolling onsocial media.
Right, you are bendingsomeone's ear for 20 minutes and
(10:26):
they're listening to you.
Think about that for a minute,that you are garnering their
attention for 20 minutes or so.
Now, again, that can happen onYouTube, but people do speed up
YouTube a lot.
Sometimes they'll listen to,maybe, like if it's a video
under 5 minutes, they may watch50 to 70%.
I've read on some of the statslonger videos 40 to 60%.
(10:48):
Podcasting is a little bit morethan that, which is awesome,
which is great news.
Youtube's algorithm, though,favors high click-through and
retention rates, which canencourage creators to produce
shorter, more attention-grabbingcontent over viewer engagement
over like I don't know, Ishouldn't have said viewer
(11:08):
engagement over like.
Real connection.
Does that make sense?
Because it's starting to favorthe stuff that's giving the
dopamine hit, and that's notwhat podcasting is.
It's long form that's creatingconnection, right, it builds
your authority, it shows peoplethat you know what the heck
you're talking about, right, andit totally builds the know,
(11:29):
like and trust factor.
Podcasting is awesome.
It's definitely for you if youhave a message to share and you
want to impact lives with yourvoice.
And here's the best news I do itall in under two hours a week.
I am able to record my episode,edit it, upload it in less than
(11:53):
two hours and like, create myoutline for my episode, like all
of it, like everything.
Less than two hours a week.
And I'm teaching you thatinside my new program called the
Pod Squad.
But it's less than two hours aweek.
So it fits that non-negotiableof the time that I have for this
business in my life that I'mcreating.
You know I'm creating time inmy week for this business, but
(12:13):
it's non-neg my life that I'mcreating.
You know I'm creating time inmy week for this business, but
it's non-negotiable that I'm notgoing to go over that.
If I don't have to Now, therewill be some weeks where I have
to do more.
But no, I've set boundaries,right?
It feels authentic to me.
So it fits that non-negotiablein its long form, right?
So y'all think about it rightnow.
Even if you hate the sound ofyour voice, even if you're like
(12:35):
cringing at the thought,podcasting is something that can
be easily sustainable, like.
You can set aside two hours aweek to do this and share your
knowledge, your expertise, yourwisdom, your jokes, whatever it
is that you do for people, right, you can do it super simple I
have.
I started with zero, everythingZero audience, zero, listeners,
zero, fans, zero.
I started with literally zeroeverything and built it up, and
(13:04):
so can you, and I didn't have towork that hard.
I haven't been on a lot ofpodcasts, I haven't had a lot of
outside guests.
This is just raw, organic.
This is what happened, right,and I'm looking at ways to grow
and guest more and do thingslike that.
But I'm just giving you thetruth that I wasn't famous.
I don't have a bazillionconnections and I was able to be
successful and attract my rightpeople.
(13:25):
So that's really what it'sabout.
It's not really about a numbersgame anymore.
It's about attracting yourideal listeners and I know you
can do that.
So today, if you're listeningand you're considering starting
a podcast, I'm pulling back thecurtains on every single thing
I've done to grow my podcast.
I have everything in there foryou.
You can read all about it.
There's a link down below.
You can also just go toKimberlyBrockcom forward slash
(13:49):
pod pod squad dash beta, becausethis is a beta program.
It means it's the first roundI'm doing it, so it's pod squad,
dash beta and it's lowercasewhen you type those words pod
squad, which one word?
Pod squad, dash beta.
But again, the link is below.
You can read all about it Jumpin Doors.
Close on Wednesday morning, 10am Central Standard Time.
(14:10):
We have our first group kickoffcall on Wednesday at noon
Central Standard Time.
I would love to have you inthere, meet you, let's talk
about your podcast, even ifyou're not ready to fully launch
it just yet.
I'm sharing with you everythingon how to do it, and it's a
four-month program that will betogether.
So I think it will be amazingfor you and it will make you see
(14:31):
that there is hope for how togrow your business online
without selling your soul tosocial media and without
spending hours and hours andhours on it and doing stuff that
doesn't feel right for you.
I think this is a great way.
I think again, let me just beclear.
I think YouTube is awesome, butit takes a lot of time to
create videos that are actuallygoing to get found, and so you
(14:55):
have to think about how muchtime you have.
Maybe you have time for that.
Well, doing a YouTube channelcould be great.
Now I will say this yourpodcast, you can have it
recorded and posted on YouTubeand you can kind of kick off
your YouTube channel that waywith recordings of your podcast.
So that is something to thinkabout and as something that's
really easy to do to kick offyour podcast.
(15:16):
So please reach out if you haveany questions, hi at Kimberly
Brockcom, and I would love tohelp answer them for you so you
can make a decision on whetherthe pod quad is right for you.
I don't think it's right foreveryone, but I think it's right
for you if you want anauthentic way that doesn't take
a lot of time, that creates trueconnection.
It's long form, evergreencontent that lives on and you
can help people for years tocome.
(15:37):
Even if you stop the podcast intwo years, it can live on.
It's so awesome and it can growyour business.
I'm going to help you with yourwhole funnel and your email
marketing to be able to get itgrowing.
It's so exciting and I can'twait to chat with you.
So, anyways, scroll down, getall the scoop in the link below,
and I would love to welcome youin and see you on Wednesday for
(15:57):
our first kickoff call.
Okay, have a great day.
Bye.
Speaker 1 (16:05):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(16:26):
Bye.
Well, hello friends, this is Kimberly and I've got a
bonus episode here for you todaybecause I want to talk to you
about podcasting.
Speaker 2 (00:13):
I want to have a frank conversation with you on
why it could be the bestbusiness decision you ever make
for your business.
I know so many of you aretrying to figure out how to grow
your business right now.
Maybe you have just opened,maybe you've even been open a
while, or maybe you've justopened a business.
I know so many of you aretrying to figure out how to grow
your business right now.
Maybe you have just opened,maybe you've even been open a
while, or maybe you just want tostart a business and you're
already thinking through likehow the heck do I grow online?
(00:35):
Like, how do I get eyeballs onmy business?
How do I attract ideal clients?
Today I want to talk youthrough that, because I think
it's so important that you areintentional about the method
that you choose to grow yourbusiness, so let's talk about it
today.
I really do believe that thereare three non-negotiables when
(00:57):
it comes to you trying to figureout how to grow your business,
okay, and when I say trying tofigure out how to grow your
business online and what methodto use, this is what I'm talking
about.
If you want to grow yourbusiness online.
You can start a blog.
You can be on social media alot.
You would need to If you wantto grow your business through
social you.
(01:17):
That could be a way to getquicker exposure.
You could start a YouTubechannel and you could start a
podcast.
Today I want to talk to youabout why I think podcasting is
the best one.
But let's go through thesethree non-negotiables for you.
(01:43):
So, as you choose one of thesemethods, it's intentional and
you're picking one that is inalignment with you and will
actually grow your business.
Okay, so let's, let's go throughthese.
Number one you have to pick oneof those methods that I
mentioned blogging, social media, running social ads or ads
everywhere, youtube orpodcasting.
(02:04):
You have to pick one that fitsthis season of your life.
So I ask you today what seasonof life are you in?
Okay, and only you know that.
I mean, I could tell you.
If you told me about your life,I could tell you about your
season, your life, I could tellyou about your season, but you
(02:25):
think about that right now.
Do you have little kids?
Do you have a full-time job?
Are you homeschooling?
Do you have a part-time job?
Do you take care of elderlyparents?
Do you volunteer?
Do you play pickleball?
Do you play tennis?
Do you play golf?
Are you a runner?
Do you work out all the timeLike, what are all the things
that you're doing in your life?
Like really think about it andask yourself, how much time do I
(02:46):
really have to market mybusiness?
Y'all it has to fit in thisseason of your life.
So many of you are choosing oneof those methods based on the
marketing that's being thrown atyou or that you have just seen
other people be successful withsomething and you're like sure
(03:09):
that you can be successful at ittoo, without thinking it
through.
Okay, you have to ask yourselfhow much time do I have to
really market my business?
When do I have time to work onit?
Like, think about a given week.
When do you actually have timeto work on your business?
Maybe you do have full-timehours and you could work on it,
and that's awesome, okay, butwhat season of life are you in
(03:31):
and how much time do you have?
So please, please, answer thatquestion for yourself right now,
before we move on to the nextone.
Do you have it?
Do you know what season of lifeyou're in?
Do you know how much time youhave to market your business.
Okay, what season of life areyou in?
Do you know how much time youhave to market your business?
Okay, so that's the number one.
(03:51):
Non-negotiable is that it can'tbe something that is outside of
the amount of time that youactually want to put into this,
because you could say I have allthe time in the world and I can
do this, but is that realisticfor your life right now?
You want to spend time withfamily.
You want to do all thoseactivities you homeschool.
You have a full-time career,no-transcript.
(04:22):
Which of those methods feelsthe most authentic to you when
you think about blogging, socialmedia, ads, youtube, podcasting
which feels the most authenticto you right now?
Okay, now one may seem scarierthan the other.
Let's not talk about nerves andbeing nervous about it.
(04:43):
Let's talk about, like,actually, when it comes to
feeling aligned with who you areand your values and what you
really want to be doing, how youwant to put yourself out there,
okay, what feels authentic toyou?
I know when I was choosingpodcasting, it was because I
(05:04):
wasn't comfortable on camera.
Yet I wasn't a writer.
I didn't want to deal with ads.
I'd lost money in the past onads with my boutiques, when I'd
done them for a little while andI knew how expensive and
difficult it was.
And that was five years ago andit's even way more expensive
and more difficult now.
Social media has never feltreally amazing to me.
I am on there, I do kind oflook to see what's going on, but
(05:28):
most of the stuff I noticed,like yesterday, I just was like
what's going on on Instagram andI scrolled and it was literally
everything was, you know, ads,pretty much ads.
And then I had a like a coupleof my friends, maybe one or two
posts, but a lot of it was justads and other stuff that's being
(05:49):
thrown at me.
So it doesn't really feelauthentic to me to be on social
media all the time, like 24-7,doing stories and doing that.
But I will tell you, there aresome people that are amazing at
it.
They can post reels, they cando stories and all kinds of
stuff and they're awesome at itand they have a great following.
So there's people out therethat are great at it.
I'm just asking you like, in allseriousness, which feels the
(06:13):
most authentic to you?
Okay, so, number onenon-negotiable it has to fit
into the time that you have inthis season of your life.
Number two the non-negotiableis it has to feel authentic to
you, because if it's not, you'renot going to keep doing it and
people are going to be able tosense it and it's not going to
work well, okay.
And number three the othernon-negotiable is that you have
(07:11):
to have a way of long-formcontent and I know you may be
world things that you create foryour marketing, right, there's
short form and there's long form.
Short form are like super quickvideos, maybe a quick image post
, a carousel post, anythingthat's short, that's not long,
where people don't really get toknow you.
It's just some kind of like fora dopamine hit or just a quick
win.
But is it really connection?
You know that's what you haveto ask yourself.
Long form naturally it's justinnate creates more connection,
right, like a blog.
That's a long form of writtencontent and it creates true
connection.
So you have to have some formlike that.
You could do YouTube videosthat are 10 minutes, 15 minutes,
30 minutes an hour.
That's long-form content.
(07:31):
Podcast is long-form contentbecause people are listening to
it for 20 minutes, 30 minutes.
It's not just a quick littlepost.
So if you're going to do socialmedia, you need to have some
long-form content on there sopeople really get to know you.
But the negative is that even ifyou put long form content up
there, it's a five minute video,it's a 10 minute video.
(07:52):
It is short lived.
It is short lived, it does notstay.
It is not a way that's likeevergreen, it's more for the now
.
So I'm asking you today tothink about these
non-negotiables in your life foryou and your personality and
your skills and your gifts.
How much time do you have whatfeels authentic to you and
(08:16):
realizing that you have to havea form of long-form content.
That it's non-negotiable.
You can't just have short-formcontent.
Okay, to me, podcasting y'all isthe obvious choice, like there
is no other.
Now, the next closest one Iwould say would be YouTube, and
I think YouTube's awesome.
I actually started a channel.
(08:37):
It's very small, but I startedit partly because my clients
were starting YouTube channelsand asking me questions that I
didn't really know, and I alwaysget frustrated when I don't
know stuff.
So I was like I got to figureit out.
So I started my own channel.
I've gone through the.
You know the motions of doingeverything and it's been fun.
I've been doing it my way.
I'm not doing it every week.
You know there's a lot to learnabout optimization on the
(09:00):
channel, about thumbnails, aboutediting, all the tips for that
and what keeps people engaged,and so for me, it was just like
podcasting, was it?
I knew that I could create themost impact that way, and
because I love podcasts myself.
I'm an avid podcast listener.
(09:21):
I go on walks, I listen topodcasts in the car, I listen to
podcasts.
I love it.
I know some of the podcasters Ilisten to have video podcasts.
There's a few where I'll putthe YouTube video on, but for
the majority of the time, it'sthrough a podcast app.
I'm listening, I get connectedto people.
I love it.
I love podcasting, and so I waslike you know what?
(09:41):
This is the way that I'm goingto do it.
So that's what I want you tothink about today is what is the
way that feels right for youand meets the criteria of those
non-negotiables?
If it's podcasting, then listenup, because podcasting
literally could be the slam dunkfor you.
(10:03):
There's so many great thingsabout it.
First of all, when peoplelisten to you, they may listen
to you for 20 minutes, 30minutes, 40 minutes.
So many podcast listeners tellme that they will listen to
people all the way through orlike 80% of the episode.
I want you to think about howmuch more time that is than
people who are scrolling onsocial media.
Right, you are bendingsomeone's ear for 20 minutes and
(10:26):
they're listening to you.
Think about that for a minute,that you are garnering their
attention for 20 minutes or so.
Now, again, that can happen onYouTube, but people do speed up
YouTube a lot.
Sometimes they'll listen to,maybe, like if it's a video
under 5 minutes, they may watch50 to 70%.
I've read on some of the statslonger videos 40 to 60%.
(10:48):
Podcasting is a little bit morethan that, which is awesome,
which is great news.
Youtube's algorithm, though,favors high click-through and
retention rates, which canencourage creators to produce
shorter, more attention-grabbingcontent over viewer engagement
over like I don't know, Ishouldn't have said viewer
(11:08):
engagement over like.
Real connection.
Does that make sense?
Because it's starting to favorthe stuff that's giving the
dopamine hit, and that's notwhat podcasting is.
It's long form that's creatingconnection, right, it builds
your authority, it shows peoplethat you know what the heck
you're talking about, right, andit totally builds the know,
(11:29):
like and trust factor.
Podcasting is awesome.
It's definitely for you if youhave a message to share and you
want to impact lives with yourvoice.
And here's the best news I do itall in under two hours a week.
I am able to record my episode,edit it, upload it in less than
(11:53):
two hours and like, create myoutline for my episode, like all
of it, like everything.
Less than two hours a week.
And I'm teaching you thatinside my new program called the
Pod Squad.
But it's less than two hours aweek.
So it fits that non-negotiableof the time that I have for this
business in my life that I'mcreating.
You know I'm creating time inmy week for this business, but
(12:13):
it's non-neg my life that I'mcreating.
You know I'm creating time inmy week for this business, but
it's non-negotiable that I'm notgoing to go over that.
If I don't have to Now, therewill be some weeks where I have
to do more.
But no, I've set boundaries,right?
It feels authentic to me.
So it fits that non-negotiablein its long form, right?
So y'all think about it rightnow.
Even if you hate the sound ofyour voice, even if you're like
(12:35):
cringing at the thought,podcasting is something that can
be easily sustainable, like.
You can set aside two hours aweek to do this and share your
knowledge, your expertise, yourwisdom, your jokes, whatever it
is that you do for people, right, you can do it super simple I
have.
I started with zero, everythingZero audience, zero, listeners,
zero, fans, zero.
I started with literally zeroeverything and built it up, and
(13:04):
so can you, and I didn't have towork that hard.
I haven't been on a lot ofpodcasts, I haven't had a lot of
outside guests.
This is just raw, organic.
This is what happened, right,and I'm looking at ways to grow
and guest more and do thingslike that.
But I'm just giving you thetruth that I wasn't famous.
I don't have a bazillionconnections and I was able to be
successful and attract my rightpeople.
(13:25):
So that's really what it'sabout.
It's not really about a numbersgame anymore.
It's about attracting yourideal listeners and I know you
can do that.
So today, if you're listeningand you're considering starting
a podcast, I'm pulling back thecurtains on every single thing
I've done to grow my podcast.
I have everything in there foryou.
You can read all about it.
There's a link down below.
You can also just go toKimberlyBrockcom forward slash
(13:49):
pod pod squad dash beta, becausethis is a beta program.
It means it's the first roundI'm doing it, so it's pod squad,
dash beta and it's lowercasewhen you type those words pod
squad, which one word?
Pod squad, dash beta.
But again, the link is below.
You can read all about it Jumpin Doors.
Close on Wednesday morning, 10am Central Standard Time.
(14:10):
We have our first group kickoffcall on Wednesday at noon
Central Standard Time.
I would love to have you inthere, meet you, let's talk
about your podcast, even ifyou're not ready to fully launch
it just yet.
I'm sharing with you everythingon how to do it, and it's a
four-month program that will betogether.
So I think it will be amazingfor you and it will make you see
(14:31):
that there is hope for how togrow your business online
without selling your soul tosocial media and without
spending hours and hours andhours on it and doing stuff that
doesn't feel right for you.
I think this is a great way.
I think again, let me just beclear.
I think YouTube is awesome, butit takes a lot of time to
create videos that are actuallygoing to get found, and so you
(14:55):
have to think about how muchtime you have.
Maybe you have time for that.
Well, doing a YouTube channelcould be great.
Now I will say this yourpodcast, you can have it
recorded and posted on YouTubeand you can kind of kick off
your YouTube channel that waywith recordings of your podcast.
So that is something to thinkabout and as something that's
really easy to do to kick offyour podcast.
(15:16):
So please reach out if you haveany questions, hi at Kimberly
Brockcom, and I would love tohelp answer them for you so you
can make a decision on whetherthe pod quad is right for you.
I don't think it's right foreveryone, but I think it's right
for you if you want anauthentic way that doesn't take
a lot of time, that creates trueconnection.
It's long form, evergreencontent that lives on and you
can help people for years tocome.
(15:37):
Even if you stop the podcast intwo years, it can live on.
It's so awesome and it can growyour business.
I'm going to help you with yourwhole funnel and your email
marketing to be able to get itgrowing.
It's so exciting and I can'twait to chat with you.
So, anyways, scroll down, getall the scoop in the link below,
and I would love to welcome youin and see you on Wednesday for
(15:57):
our first kickoff call.
Okay, have a great day.
Bye.
Speaker 1 (16:05):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(16:26):
Bye.
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