January 30, 2025 • 22 mins
In today's episode, I talk you through how NOT to be the best-kept secret. Your business is amazing - what you offer is IMPACTFUL - it's time you get out there & share your business with the world.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started.
Speaker 2 (00:25):
Well, hello, this is Kimberly.
It's episode 277, and I'm soglad that you are here today,
because we're talking about whybeing the best kept secret is
terrible for your business andwhat you can do about it.
It's not good for your business, it's just not good.
I know there's some things thatwe say it's like the best kept
(00:45):
secret.
Think about it.
Things that you keep hidden,that you don't want people to
know about that's not what wewant your business to.
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business and
(01:06):
podcasting journey, whetheryou're in the idea stage,
starting or growing.
This is for you and I'm sohappy you're here.
First of all, you need to getplugged in.
You can scroll down in the shownotes down below and you can
see the resources that I have tohelp you.
I have a 16-step checklist ifyou're just starting your
business and I have a newpodcasting training if you're
thinking about starting apodcast for your business.
I give you my 3 tips forsuccess and they really are the
(01:29):
secrets that have helped propelthis podcast forward and be
successful for growing mybusiness.
So make sure you check outeverything below.
There's resources for you andthey're free, so check them out.
I also below have links to mypaid courses and ways that you
can get coaching and help foryour business and your podcast.
So if you right now are like Igotta get moving, I gotta get
(01:51):
things done, we've got to makethis right, I gotta get
strategic, I need to get mybusiness started, my podcast
launched, all that Make sure youcheck out the coaching below
because I would love, love, loveto help you.
And if you've been listening awhile, thank you so much to all
my loyal listeners.
The messages and the notes areall just so heartwarming and
amazing and I appreciate them sovery much.
(02:14):
And thank you for the time thatyou've taken to share your
sentiments and thoughts with me.
It means the world to me and ifyou've been listening to this
podcast for a while and you findvalue in it maybe you've been
listening to it for all 5 years,maybe, or maybe you just
started listening and you'relike I really like this podcast.
Would you be so kind to do afavor for me and just leave a
(02:34):
quick review?
You can hit the 5 stars for the5-star rating or you can take
like 30 seconds or a minute towrite a written review on what
this podcast has meant to you.
Y'all these reviews mean somuch to me and I can't help but
think that it helps Apple andall the podcast players realize
that this is a valuable podcastand show it to more people like
you and I who just want to makemoney doing what we love.
(02:57):
So thank you all so much againfor your notes and everything.
It's very much appreciated.
And that's it.
Okay, on to the episode.
Speaker 1 (03:11):
Well, hello friends.
How are you?
What is going on with yourbusiness?
Speaker 2 (03:16):
I am dying to hear.
I just had a Grow Gettersmeeting earlier and I just love
seeing all your faces andeverything that you're doing
with your business.
I think it's so refreshing forall of you listening to know,
like if you're not in one of myprograms, like if you're not in
my group program Grow Getters,to know that everyone is going
through everything.
Nobody has it all together.
(03:37):
I don't have it all together.
My clients don't have it alltogether.
We're all just trying to makethings work.
I know one of my pastors saidone time we're all just bozos on
the bus.
All of us, we're all justtrying to make it.
And when I look at all yourbeautiful faces in my meetings I
realize everyone is striving.
(03:59):
You want to help people.
You have a gift, you know it.
You want to make money doingthis.
People.
You have a gift, you know it.
You want to make money doingthis.
But it's a lot of trial anderror and there's a lot of
things that you have to get overand you have to have the
courage to do and you have tojust go.
You have to not think about allthe mumbo-jumbo that's running
in your head.
I think we can all get stuckcriticizing ourselves and
(04:22):
doubting ourselves and beingfearful when in reality, we just
have to go for it.
And you know, like I always say, this may not work, your
business may not work, it maynot be profitable, you may not
even enjoy it, you may not evenlike it, but you feel a yearning
in your soul and you need tokeep doing things, taking action
(04:47):
, so that you can start seeingdo I like it?
Can I make money?
Am I getting a response?
I just felt like sharing thistoday that none of us have it
all together.
We're all experimenting anddoing things, just like I'm
doing this.
Like right now it's thebeginning of the year, so I've
been really looking at mymessaging and the words that I'm
using and I'm still offeringthe same services that I've been
(05:09):
offering, but I'm reallychanging how I'm sharing it.
I'm working on it.
That's a whole long story, but,like I'm changing words on my
website and doing all that, wedon't all have it together.
It's not all easy and perfect.
We're constantly a work inprogress.
But today I wanted to talk toyou about being the best kept
(05:30):
secret.
Like is your business?
Do you feel like you'reliterally the best kept secret?
Now, I know that soundsarrogant.
I don't want y'all to thinkthat I'm saying that you walk
around like I am the best keptsecret, like that's not what I
mean.
But do you in your soul knowthat you have this ability to
(05:51):
make a difference for people,whether it's through the
products that you make, whetherit's through the service that
you offer?
Maybe you're a coach orconsultant, maybe you help
people, you have a service,maybe you offer events, and you
know that what you offer is likesuper awesome and it can work
when you have the right client.
But do you feel like no onereally knows about you?
(06:13):
Now, some of you are lucky.
You don't have this problem.
You're getting referrals,you're totally booked.
Whatever you do, you're makingmoney and it's awesome Right.
Like there's people that aredoing this, like they are making
money right now they solve aproblem that people want to pay
for.
People already know them orthey're out and about.
They're just hustling.
They're going and hustling in agood way and they're, you know,
(06:35):
able to be known and they'regetting business all the time.
But the majority of people haveto work at it.
Y'all, I have to work at it.
Don't ever think for a minutethat you know, even with just
with having a podcast, that I'mnot working on bringing clients
in.
Like, we have to be working onit and we can't hide, we can't
(06:57):
hide.
You can't hide, you can't be asecret to the world, are you?
Are you a secret?
Why don't I just put it thatway so you won't feel like
you're being arrogant if I saythat you say you're being the
best kept secret?
Like, are you a secret thatnobody knows about?
Y'all?
It can't be.
(07:17):
If you want your business to besuccessful, you can't be a
secret.
You have to be known, you haveto be out there.
If you are the best kept secret, then you are indeed missing
out on revenue and profits foryou, for your family, for the
(07:39):
things you have planned for yourlife.
You're starving yourself ofthat planned for your life.
You're starving yourself ofthat.
And if you're the best keptsecret, you're not helping
people in the way that you knowyou can.
Like, you're helping lesspeople.
I want y'all to think aboutthis for a minute.
Like you, being a secret isdoing no good for a business.
You have no business being thebest kept secret.
(08:03):
Like, I know, when we like it,when we find, like, some kind of
dupe or something at TraderJoe's or something at Costco
like you're like, oh my gosh,like I gotta give you an example
.
I didn't know this, I justfound this out.
So two of my three childrenhave glasses Me and my husband
did not until we started agingand we needed reading glasses.
(08:25):
But two of my three childrenhave glasses Me and my husband
did not until we started agingand we needed reading glasses.
But two of my three needglasses and I always got their
contacts at the eye doctor.
Or my son said we need to try,like contactscom or one of those
Y'all.
I went to Costco the other dayto the optical just to get a
quote on my son's contacts Y'allthis is a secret no one's
(08:47):
talking about, so I'm going totell everyone because it should
not be the best kept secret.
Normally I pay like $400 or$500 a year for his contacts.
They were $167 at Costco.
Are you kidding me?
I freaked out.
I'm like girl math.
Now I have extra money to spendat Costco.
(09:07):
My husband didn't like thatwhen I said that, but I was like
girl math.
I had an extra $200 or $300 tospend today.
I made us $200, $300.
I made us money.
Today I made $230, $200,whatever that is.
I can't even do the math rightnow.
Y'all, I'm like what?
So that's a secret?
As an example, that should notbe a secret.
It should not be a secret thatCostco reboxes the contacts that
(09:34):
my son gets and puts them in aKirkland box.
Although they are the brandcost, they are the brand
contacts.
They're just labeled in aKirkland box.
They work just fine.
He said they're great for, youknow, more than half the price.
I'm like well, actually, lessthan half the price, it's like
more than 50% discount.
(09:56):
Your business should not be thebest kept secret.
You cannot, you cannot affordto not make the money that
you're able to make and youcannot afford not to help the
people that you know you arecalled to help.
So what do you do today?
What do you do today if you arethe best-kept secret or just a
(10:17):
secret?
Maybe you're not even the bestone.
I'm letting you off the hook.
I'm just gonna say maybe you'rea secret.
What do you do?
Okay, this is what you do.
I'm giving you three steps andI'm shooting you straight today.
Number one get over yourself.
Get over yourself, y'all.
(10:38):
I have to get over myself everyday.
I have to get over myself toget on this microphone.
Once a week I have to get overmyself to get on camera.
I've been doing, you know,youtube videos and little, quick
, little reels for social mediabecause I can't be the best kept
secret.
And I have to get over myself.
I see wrinkles.
I can see that I've aged sincefive years ago when I started
(10:59):
this business and I had done afew videos for my courses.
Like we do this in our head AmI the only?
I'm not the only.
I know I'm not the only one.
Do we criticize, like lookinghow I look, or what does it look
like in the background?
Or like what am I saying andI'm I look too serious?
Or I look too wild and I'msaying stuff?
Like I look too crazy, I'mlaughing weird, I'm interrupting
people.
(11:19):
Like I do this, I have to catchmyself, right.
But I have to get over myselfand say no, I just have to show
up because there's people outthere waiting on me.
You have to get over yourself.
Your friends and family may notcare what you're doing.
Your friends and family maycare and they may ask you about
it.
It may be super fun.
You may be supported.
Some of you are not supportedand it breaks my heart.
(11:41):
But you're not.
Your friends and family may notbe your ideal client, your
customer.
They're not.
They're not needing what youoffer, so they don't really care
.
Get over it.
It's nothing personal.
They love you.
They just don't need whatyou're offering.
You Think about it now whenyou've had friends that were in
like multi-level marketing andthey would have stuff and you're
(12:01):
like you don't talk about itbecause you didn't want them to
sell you on it.
And I'm not saying that you'rethe type of person that would
sell them on it.
But we just kind of don't wantthose uncomfortable
conversations because you don'twant to feel weird if you don't
want it, right.
So just think about it.
You are loved for other reasonsbesides your business.
(12:21):
So get over yourself.
You're showing up not for thosepeople.
You're showing up for thepeople that have the pain, that
are suffering the pain, whateverthe pain is that you offer,
right.
So get over yourself.
Like, stop it.
We're all having to show up aswe are.
We're all having to show up aswe are.
(12:42):
I'm showing up and I don't havepeople saying thank you so much
for all the pointers you'vegiven me on the podcast.
It's really helped my businessgrow.
But you know what?
Your hair just doesn't lookgood.
It's a little frizzy and I'mseeing the wrinkles over the
years.
I mean, no one's telling methis and if they think it, they
(13:04):
think it.
I'm a real human.
I'm not a fake supermodel.
I'm not saying supermodels arefake.
I'm just saying I'm notportraying myself or trying to
look like a supermodel and I'mnot trying to be someone I'm not
Like.
This is who I am.
So my voice when I show up, if Italk to someone about my
(13:24):
business, I have to get overmyself that I'm talking about my
business.
So it's not just about how youlook, it's like things you're
saying to people.
Like I had someone ask me theother day so what do you do?
And I was like so excitedbecause I got to share what I do
.
A while back I would have beenso embarrassed and it would have
been hard for me to get overmyself and talk about it.
And I got to go into like Ihave a podcast.
(13:46):
It's top rated.
I'm just very excited becauseall I want to do is help women
with their businesses andpodcasts.
And I got to talk about it.
I got to be my.
I got over myself.
I got over that feeling thatmaybe I'm being icky or weird,
because I don't think I was.
I was being natural, I wastalking in a natural way.
I wasn't being a weirdo.
(14:07):
Okay, now, sometimes it takes alittle while.
When you first start yourbusiness, you feel like a weirdo
and you feel like you're beingicky and like salesy and weird.
But after a while you get overit.
My point is you have to getover yourself.
So that's the first step.
If you feel like you are areally good secret in your town
or online and nobody knows aboutyou because actually what you
(14:28):
do is amazing for people and youhave already maybe gotten
feedback that what you do isamazing you just don't have
enough sales or enough clientsor customers.
So the first thing you do isget over yourself, because
you're going to have to show up.
Number two you are going tohave to pick a platform that
you're going to show up onregularly.
So this is what I would do Picka main way that you are going
(14:52):
to draw people in and then pickanother way.
So in the beginning I wouldpick like two One is your main.
It's your ride or die.
It's what you're doing all thetime.
And then maybe you havesomething else.
For example, you could bespeaking locally to draw
attention to your business.
Right, you could do speakingand you could have an Instagram
page and you do the Instagramkind of, but your main thing is
(15:13):
public speaking locally.
You could be like me,podcasting could be your main
thing.
And then you have like aFacebook group.
That's what I did when Istarted.
I had podcast to Facebook group.
I did have an email list going,but I'm talking about Waze
Online.
If you're local, again, youcould do vendor shows as your
main thing and people see you at, or maybe a farmer's market
(15:34):
every single weekend.
That's your way of gettingclients.
And then you're also onInstagram.
Okay, or maybe like one of myclients, she does events in her
local area and her second way isher podcast and she also has
(15:54):
Instagram.
Now she's younger, so she isgood at Instagram.
So she actually is three, but Iwould recommend at least two in
the beginning.
Right, a main ride or dive.
This is what you're doing, thisis how you're showing up.
So for her, I guess she hostsher events or her paid events.
So maybe I should have saidpodcast is her main thing and
Instagram is her second way.
So she's on that podcast andthen Instagram, right.
(16:17):
So you have to think about that.
Maybe you want a YouTubechannel, maybe it's YouTubing,
that's your main thing, maybeit's blogging, maybe it's going
to meetings.
You're in with your chamber ofcommerce, you're totally a
networker locally.
And then your second way is aFacebook group Right, it can be
that, and then you can add later.
You can add on platforms, butyou are going to have to pick
(16:40):
your ride or die the one thatyou're going to show up
consistently in.
And I talked about online waysin episode 276.
So, the last episode, if youwant to hear about the online
ways that you can get exposurefor your business but, again, a
lot of you listening are sometype of local business or you
like to grow locally you don'treally love online marketing,
(17:02):
right.
So you have to think about this.
How can I show up regularly?
What's what is my way ofshowing up?
Pick a platform and then abackup like another one, okay.
So what did we say?
The first one was Get overyourself.
(17:24):
Number two pick a platform.
That that you're a secret.
You're not helping people whohave a problem.
You are not helping people whohave a problem.
You're withholding help Everyday.
(17:44):
You're withholding help.
Help Every day.
You're withholding help.
What?
You're not that kind of person.
You don't want to deprivepeople of the knowledge, the
help, the inspiration, themotivation, the gifts, the, the
products, the services, theevents, the experiences that
they could have, but that's whatyou're doing.
(18:05):
You're just leaving thosepeople you know what is it
called Scrambling around.
They're flailing.
That's what they are.
They're flailing.
You're just leaving themflailing.
So, every day that you're thebest kept secret.
You're letting people flailaround.
(18:25):
And I'm just being real becauseit's the truth, because people
are waiting on you Right now.
They need you and you're tooworried about whatever I don't
know Getting in your own headToday.
If you are a secret, nobodyknows about you, or you're not
(18:48):
getting customers and clients,number one, get over yourself,
because you are going to have tostart putting yourself out
there.
So get over it.
Show up, however you can, asyou are, whatever that means.
However, that means With yourphone.
If you're starting a podcastand you're just getting going
you can't afford a mic then youjust get on your phone and you
start talking into the voicememos up Right, or you take
action.
(19:08):
You want a really professionalpodcast.
You want it to sound good.
People tell me mine soundsreally professional and good.
There are steps you can take.
I can teach you how to do that.
Get moving.
Get over yourself.
Get moving.
Number two pick a platform.
Pick a platform.
How are you going to show upregularly?
Pick your ride or die.
What's the one that you'regoing to do to show up
(19:29):
consistently?
You have to pick one and youneed another one that's like
your smaller one, but your mainone.
There has to be a main one thatyou're showing up.
Maybe it's Instagram, maybe youare good at Instagram.
It's Instagram Reels and you'redoing all that and your backup
is a podcast that you do everynow and then.
That's fine, no-transcript.
(20:13):
Make their home look better,make them eat better, help them
find a way to give gifts, tolook cute in clothes, to
whatever it is.
I can't even think All thebusinesses that y'all do.
No-transcript.
(20:49):
The best-kept secret.
You are not to be the best-keptsecret.
I won't let you.
I will not let you.
So today is your wake-up call.
If you've been a secret nolonger, you should be well-known
.
Everybody should know thatCostco has contacts for a lot
cheaper and their glasses wereamazing.
My daughter got her glassesthere.
(21:09):
No, they're not the mostamazing glasses, but they're
good and they work because shejust wears them sometimes in the
mornings or if her eye'sitching Y'all.
I had no idea.
I'm like, wait what?
I've gone to Costco for yearsand years.
I guess I never paid attentionbecause I don't wear, I never
had to wear glasses or contacts,so I just didn't know that
Costco did that.
(21:31):
That was a secret, y'all.
You can't be that, not that I'msure I'm the last to know.
By the way, that was a secretin my world.
I bet everyone else on here islike oh yeah, I already knew
that, but world, it was a secret.
And I go to Costco all the timeand I do see the optical
department.
Don't ask me why.
So maybe this isn't the bestexample, but what I'm telling
you is your business can't bethat People will be so excited.
(21:53):
I was freaking out when Idiscovered that I could save
money at the Costco that Ialready go to to get my son's
contacts and my daughter's.
So everyone will be freakingout when they discover you too.
So I'm so excited for you.
No more being the best keptsecret.
You're going to let everybodyknow and you're going to get
over yourself and you're goingto show up and you're going to
help people.
I'm so excited for you.
Okay, that's it.
(22:14):
Y'all have an awesome day.
And if you need help today withyour business, starting,
starting your podcast, gettingeverything launched, maybe
refocusing your podcast, I havehelp all below, so make sure you
scroll down in the show notes.
I would love to work with you.
Okay, have a great day.
Bye now.
Now, this episode may be over,but our relationship does not
(22:39):
have to end here.
Speaker 1 (22:41):
Head on over to KimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
Speaker 2 (22:49):
You don't need to go through this alone.
I would love to help you.
Thank you so much and have agreat day.
Speaker 1 (22:57):
Bye.
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started.
Speaker 2 (00:25):
Well, hello, this is Kimberly.
It's episode 277, and I'm soglad that you are here today,
because we're talking about whybeing the best kept secret is
terrible for your business andwhat you can do about it.
It's not good for your business, it's just not good.
I know there's some things thatwe say it's like the best kept
(00:45):
secret.
Think about it.
Things that you keep hidden,that you don't want people to
know about that's not what wewant your business to.
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business and
(01:06):
podcasting journey, whetheryou're in the idea stage,
starting or growing.
This is for you and I'm sohappy you're here.
First of all, you need to getplugged in.
You can scroll down in the shownotes down below and you can
see the resources that I have tohelp you.
I have a 16-step checklist ifyou're just starting your
business and I have a newpodcasting training if you're
thinking about starting apodcast for your business.
I give you my 3 tips forsuccess and they really are the
(01:29):
secrets that have helped propelthis podcast forward and be
successful for growing mybusiness.
So make sure you check outeverything below.
There's resources for you andthey're free, so check them out.
I also below have links to mypaid courses and ways that you
can get coaching and help foryour business and your podcast.
So if you right now are like Igotta get moving, I gotta get
(01:51):
things done, we've got to makethis right, I gotta get
strategic, I need to get mybusiness started, my podcast
launched, all that Make sure youcheck out the coaching below
because I would love, love, loveto help you.
And if you've been listening awhile, thank you so much to all
my loyal listeners.
The messages and the notes areall just so heartwarming and
amazing and I appreciate them sovery much.
(02:14):
And thank you for the time thatyou've taken to share your
sentiments and thoughts with me.
It means the world to me and ifyou've been listening to this
podcast for a while and you findvalue in it maybe you've been
listening to it for all 5 years,maybe, or maybe you just
started listening and you'relike I really like this podcast.
Would you be so kind to do afavor for me and just leave a
(02:34):
quick review?
You can hit the 5 stars for the5-star rating or you can take
like 30 seconds or a minute towrite a written review on what
this podcast has meant to you.
Y'all these reviews mean somuch to me and I can't help but
think that it helps Apple andall the podcast players realize
that this is a valuable podcastand show it to more people like
you and I who just want to makemoney doing what we love.
(02:57):
So thank you all so much againfor your notes and everything.
It's very much appreciated.
And that's it.
Okay, on to the episode.
Speaker 1 (03:11):
Well, hello friends.
How are you?
What is going on with yourbusiness?
Speaker 2 (03:16):
I am dying to hear.
I just had a Grow Gettersmeeting earlier and I just love
seeing all your faces andeverything that you're doing
with your business.
I think it's so refreshing forall of you listening to know,
like if you're not in one of myprograms, like if you're not in
my group program Grow Getters,to know that everyone is going
through everything.
Nobody has it all together.
(03:37):
I don't have it all together.
My clients don't have it alltogether.
We're all just trying to makethings work.
I know one of my pastors saidone time we're all just bozos on
the bus.
All of us, we're all justtrying to make it.
And when I look at all yourbeautiful faces in my meetings I
realize everyone is striving.
(03:59):
You want to help people.
You have a gift, you know it.
You want to make money doingthis.
People.
You have a gift, you know it.
You want to make money doingthis.
But it's a lot of trial anderror and there's a lot of
things that you have to get overand you have to have the
courage to do and you have tojust go.
You have to not think about allthe mumbo-jumbo that's running
in your head.
I think we can all get stuckcriticizing ourselves and
(04:22):
doubting ourselves and beingfearful when in reality, we just
have to go for it.
And you know, like I always say, this may not work, your
business may not work, it maynot be profitable, you may not
even enjoy it, you may not evenlike it, but you feel a yearning
in your soul and you need tokeep doing things, taking action
(04:47):
, so that you can start seeingdo I like it?
Can I make money?
Am I getting a response?
I just felt like sharing thistoday that none of us have it
all together.
We're all experimenting anddoing things, just like I'm
doing this.
Like right now it's thebeginning of the year, so I've
been really looking at mymessaging and the words that I'm
using and I'm still offeringthe same services that I've been
(05:09):
offering, but I'm reallychanging how I'm sharing it.
I'm working on it.
That's a whole long story, but,like I'm changing words on my
website and doing all that, wedon't all have it together.
It's not all easy and perfect.
We're constantly a work inprogress.
But today I wanted to talk toyou about being the best kept
(05:30):
secret.
Like is your business?
Do you feel like you'reliterally the best kept secret?
Now, I know that soundsarrogant.
I don't want y'all to thinkthat I'm saying that you walk
around like I am the best keptsecret, like that's not what I
mean.
But do you in your soul knowthat you have this ability to
(05:51):
make a difference for people,whether it's through the
products that you make, whetherit's through the service that
you offer?
Maybe you're a coach orconsultant, maybe you help
people, you have a service,maybe you offer events, and you
know that what you offer is likesuper awesome and it can work
when you have the right client.
But do you feel like no onereally knows about you?
(06:13):
Now, some of you are lucky.
You don't have this problem.
You're getting referrals,you're totally booked.
Whatever you do, you're makingmoney and it's awesome Right.
Like there's people that aredoing this, like they are making
money right now they solve aproblem that people want to pay
for.
People already know them orthey're out and about.
They're just hustling.
They're going and hustling in agood way and they're, you know,
(06:35):
able to be known and they'regetting business all the time.
But the majority of people haveto work at it.
Y'all, I have to work at it.
Don't ever think for a minutethat you know, even with just
with having a podcast, that I'mnot working on bringing clients
in.
Like, we have to be working onit and we can't hide, we can't
(06:57):
hide.
You can't hide, you can't be asecret to the world, are you?
Are you a secret?
Why don't I just put it thatway so you won't feel like
you're being arrogant if I saythat you say you're being the
best kept secret?
Like, are you a secret thatnobody knows about?
Y'all?
It can't be.
(07:17):
If you want your business to besuccessful, you can't be a
secret.
You have to be known, you haveto be out there.
If you are the best kept secret, then you are indeed missing
out on revenue and profits foryou, for your family, for the
(07:39):
things you have planned for yourlife.
You're starving yourself ofthat planned for your life.
You're starving yourself ofthat.
And if you're the best keptsecret, you're not helping
people in the way that you knowyou can.
Like, you're helping lesspeople.
I want y'all to think aboutthis for a minute.
Like you, being a secret isdoing no good for a business.
You have no business being thebest kept secret.
(08:03):
Like, I know, when we like it,when we find, like, some kind of
dupe or something at TraderJoe's or something at Costco
like you're like, oh my gosh,like I gotta give you an example
.
I didn't know this, I justfound this out.
So two of my three childrenhave glasses Me and my husband
did not until we started agingand we needed reading glasses.
(08:25):
But two of my three childrenhave glasses Me and my husband
did not until we started agingand we needed reading glasses.
But two of my three needglasses and I always got their
contacts at the eye doctor.
Or my son said we need to try,like contactscom or one of those
Y'all.
I went to Costco the other dayto the optical just to get a
quote on my son's contacts Y'allthis is a secret no one's
(08:47):
talking about, so I'm going totell everyone because it should
not be the best kept secret.
Normally I pay like $400 or$500 a year for his contacts.
They were $167 at Costco.
Are you kidding me?
I freaked out.
I'm like girl math.
Now I have extra money to spendat Costco.
(09:07):
My husband didn't like thatwhen I said that, but I was like
girl math.
I had an extra $200 or $300 tospend today.
I made us $200, $300.
I made us money.
Today I made $230, $200,whatever that is.
I can't even do the math rightnow.
Y'all, I'm like what?
So that's a secret?
As an example, that should notbe a secret.
It should not be a secret thatCostco reboxes the contacts that
(09:34):
my son gets and puts them in aKirkland box.
Although they are the brandcost, they are the brand
contacts.
They're just labeled in aKirkland box.
They work just fine.
He said they're great for, youknow, more than half the price.
I'm like well, actually, lessthan half the price, it's like
more than 50% discount.
(09:56):
Your business should not be thebest kept secret.
You cannot, you cannot affordto not make the money that
you're able to make and youcannot afford not to help the
people that you know you arecalled to help.
So what do you do today?
What do you do today if you arethe best-kept secret or just a
(10:17):
secret?
Maybe you're not even the bestone.
I'm letting you off the hook.
I'm just gonna say maybe you'rea secret.
What do you do?
Okay, this is what you do.
I'm giving you three steps andI'm shooting you straight today.
Number one get over yourself.
Get over yourself, y'all.
(10:38):
I have to get over myself everyday.
I have to get over myself toget on this microphone.
Once a week I have to get overmyself to get on camera.
I've been doing, you know,youtube videos and little, quick
, little reels for social mediabecause I can't be the best kept
secret.
And I have to get over myself.
I see wrinkles.
I can see that I've aged sincefive years ago when I started
(10:59):
this business and I had done afew videos for my courses.
Like we do this in our head AmI the only?
I'm not the only.
I know I'm not the only one.
Do we criticize, like lookinghow I look, or what does it look
like in the background?
Or like what am I saying andI'm I look too serious?
Or I look too wild and I'msaying stuff?
Like I look too crazy, I'mlaughing weird, I'm interrupting
people.
(11:19):
Like I do this, I have to catchmyself, right.
But I have to get over myselfand say no, I just have to show
up because there's people outthere waiting on me.
You have to get over yourself.
Your friends and family may notcare what you're doing.
Your friends and family maycare and they may ask you about
it.
It may be super fun.
You may be supported.
Some of you are not supportedand it breaks my heart.
(11:41):
But you're not.
Your friends and family may notbe your ideal client, your
customer.
They're not.
They're not needing what youoffer, so they don't really care
.
Get over it.
It's nothing personal.
They love you.
They just don't need whatyou're offering.
You Think about it now whenyou've had friends that were in
like multi-level marketing andthey would have stuff and you're
(12:01):
like you don't talk about itbecause you didn't want them to
sell you on it.
And I'm not saying that you'rethe type of person that would
sell them on it.
But we just kind of don't wantthose uncomfortable
conversations because you don'twant to feel weird if you don't
want it, right.
So just think about it.
You are loved for other reasonsbesides your business.
(12:21):
So get over yourself.
You're showing up not for thosepeople.
You're showing up for thepeople that have the pain, that
are suffering the pain, whateverthe pain is that you offer,
right.
So get over yourself.
Like, stop it.
We're all having to show up aswe are.
We're all having to show up aswe are.
(12:42):
I'm showing up and I don't havepeople saying thank you so much
for all the pointers you'vegiven me on the podcast.
It's really helped my businessgrow.
But you know what?
Your hair just doesn't lookgood.
It's a little frizzy and I'mseeing the wrinkles over the
years.
I mean, no one's telling methis and if they think it, they
(13:04):
think it.
I'm a real human.
I'm not a fake supermodel.
I'm not saying supermodels arefake.
I'm just saying I'm notportraying myself or trying to
look like a supermodel and I'mnot trying to be someone I'm not
Like.
This is who I am.
So my voice when I show up, if Italk to someone about my
(13:24):
business, I have to get overmyself that I'm talking about my
business.
So it's not just about how youlook, it's like things you're
saying to people.
Like I had someone ask me theother day so what do you do?
And I was like so excitedbecause I got to share what I do
.
A while back I would have beenso embarrassed and it would have
been hard for me to get overmyself and talk about it.
And I got to go into like Ihave a podcast.
(13:46):
It's top rated.
I'm just very excited becauseall I want to do is help women
with their businesses andpodcasts.
And I got to talk about it.
I got to be my.
I got over myself.
I got over that feeling thatmaybe I'm being icky or weird,
because I don't think I was.
I was being natural, I wastalking in a natural way.
I wasn't being a weirdo.
(14:07):
Okay, now, sometimes it takes alittle while.
When you first start yourbusiness, you feel like a weirdo
and you feel like you're beingicky and like salesy and weird.
But after a while you get overit.
My point is you have to getover yourself.
So that's the first step.
If you feel like you are areally good secret in your town
or online and nobody knows aboutyou because actually what you
(14:28):
do is amazing for people and youhave already maybe gotten
feedback that what you do isamazing you just don't have
enough sales or enough clientsor customers.
So the first thing you do isget over yourself, because
you're going to have to show up.
Number two you are going tohave to pick a platform that
you're going to show up onregularly.
So this is what I would do Picka main way that you are going
(14:52):
to draw people in and then pickanother way.
So in the beginning I wouldpick like two One is your main.
It's your ride or die.
It's what you're doing all thetime.
And then maybe you havesomething else.
For example, you could bespeaking locally to draw
attention to your business.
Right, you could do speakingand you could have an Instagram
page and you do the Instagramkind of, but your main thing is
(15:13):
public speaking locally.
You could be like me,podcasting could be your main
thing.
And then you have like aFacebook group.
That's what I did when Istarted.
I had podcast to Facebook group.
I did have an email list going,but I'm talking about Waze
Online.
If you're local, again, youcould do vendor shows as your
main thing and people see you at, or maybe a farmer's market
(15:34):
every single weekend.
That's your way of gettingclients.
And then you're also onInstagram.
Okay, or maybe like one of myclients, she does events in her
local area and her second way isher podcast and she also has
(15:54):
Instagram.
Now she's younger, so she isgood at Instagram.
So she actually is three, but Iwould recommend at least two in
the beginning.
Right, a main ride or dive.
This is what you're doing, thisis how you're showing up.
So for her, I guess she hostsher events or her paid events.
So maybe I should have saidpodcast is her main thing and
Instagram is her second way.
So she's on that podcast andthen Instagram, right.
(16:17):
So you have to think about that.
Maybe you want a YouTubechannel, maybe it's YouTubing,
that's your main thing, maybeit's blogging, maybe it's going
to meetings.
You're in with your chamber ofcommerce, you're totally a
networker locally.
And then your second way is aFacebook group Right, it can be
that, and then you can add later.
You can add on platforms, butyou are going to have to pick
(16:40):
your ride or die the one thatyou're going to show up
consistently in.
And I talked about online waysin episode 276.
So, the last episode, if youwant to hear about the online
ways that you can get exposurefor your business but, again, a
lot of you listening are sometype of local business or you
like to grow locally you don'treally love online marketing,
(17:02):
right.
So you have to think about this.
How can I show up regularly?
What's what is my way ofshowing up?
Pick a platform and then abackup like another one, okay.
So what did we say?
The first one was Get overyourself.
(17:24):
Number two pick a platform.
That that you're a secret.
You're not helping people whohave a problem.
You are not helping people whohave a problem.
You're withholding help Everyday.
(17:44):
You're withholding help.
Help Every day.
You're withholding help.
What?
You're not that kind of person.
You don't want to deprivepeople of the knowledge, the
help, the inspiration, themotivation, the gifts, the, the
products, the services, theevents, the experiences that
they could have, but that's whatyou're doing.
(18:05):
You're just leaving thosepeople you know what is it
called Scrambling around.
They're flailing.
That's what they are.
They're flailing.
You're just leaving themflailing.
So, every day that you're thebest kept secret.
You're letting people flailaround.
(18:25):
And I'm just being real becauseit's the truth, because people
are waiting on you Right now.
They need you and you're tooworried about whatever I don't
know Getting in your own headToday.
If you are a secret, nobodyknows about you, or you're not
(18:48):
getting customers and clients,number one, get over yourself,
because you are going to have tostart putting yourself out
there.
So get over it.
Show up, however you can, asyou are, whatever that means.
However, that means With yourphone.
If you're starting a podcastand you're just getting going
you can't afford a mic then youjust get on your phone and you
start talking into the voicememos up Right, or you take
action.
(19:08):
You want a really professionalpodcast.
You want it to sound good.
People tell me mine soundsreally professional and good.
There are steps you can take.
I can teach you how to do that.
Get moving.
Get over yourself.
Get moving.
Number two pick a platform.
Pick a platform.
How are you going to show upregularly?
Pick your ride or die.
What's the one that you'regoing to do to show up
(19:29):
consistently?
You have to pick one and youneed another one that's like
your smaller one, but your mainone.
There has to be a main one thatyou're showing up.
Maybe it's Instagram, maybe youare good at Instagram.
It's Instagram Reels and you'redoing all that and your backup
is a podcast that you do everynow and then.
That's fine, no-transcript.
(20:13):
Make their home look better,make them eat better, help them
find a way to give gifts, tolook cute in clothes, to
whatever it is.
I can't even think All thebusinesses that y'all do.
No-transcript.
(20:49):
The best-kept secret.
You are not to be the best-keptsecret.
I won't let you.
I will not let you.
So today is your wake-up call.
If you've been a secret nolonger, you should be well-known
.
Everybody should know thatCostco has contacts for a lot
cheaper and their glasses wereamazing.
My daughter got her glassesthere.
(21:09):
No, they're not the mostamazing glasses, but they're
good and they work because shejust wears them sometimes in the
mornings or if her eye'sitching Y'all.
I had no idea.
I'm like, wait what?
I've gone to Costco for yearsand years.
I guess I never paid attentionbecause I don't wear, I never
had to wear glasses or contacts,so I just didn't know that
Costco did that.
(21:31):
That was a secret, y'all.
You can't be that, not that I'msure I'm the last to know.
By the way, that was a secretin my world.
I bet everyone else on here islike oh yeah, I already knew
that, but world, it was a secret.
And I go to Costco all the timeand I do see the optical
department.
Don't ask me why.
So maybe this isn't the bestexample, but what I'm telling
you is your business can't bethat People will be so excited.
(21:53):
I was freaking out when Idiscovered that I could save
money at the Costco that Ialready go to to get my son's
contacts and my daughter's.
So everyone will be freakingout when they discover you too.
So I'm so excited for you.
No more being the best keptsecret.
You're going to let everybodyknow and you're going to get
over yourself and you're goingto show up and you're going to
help people.
I'm so excited for you.
Okay, that's it.
(22:14):
Y'all have an awesome day.
And if you need help today withyour business, starting,
starting your podcast, gettingeverything launched, maybe
refocusing your podcast, I havehelp all below, so make sure you
scroll down in the show notes.
I would love to work with you.
Okay, have a great day.
Bye now.
Now, this episode may be over,but our relationship does not
(22:39):
have to end here.
Speaker 1 (22:41):
Head on over to KimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
Speaker 2 (22:49):
You don't need to go through this alone.
I would love to help you.
Thank you so much and have agreat day.
Speaker 1 (22:57):
Bye.
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