February 13, 2025 • 24 mins
Here are my top 3 time-saving tips for starting a business and podcast on the side. Yes, most of my clients have a full-time or part-time job - but you also want to pursue your business dream. This is for you! READ MORE HERE
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started.
Speaker 2 (00:24):
Well, hello friends.
This is Kimberly.
It's episode 279, and I'm sothankful that you're here today.
Speaker 3 (00:29):
I know so many of you have full-time and part-time
jobs.
What I'm going to do is talk toyou through three important
ways that you can manage yourbusiness and podcast even with
your jobs.
I know so many of you have justbeen yearning to have a
fulfilling career, whether itjust be on the side.
You know that you run a fewhours a week or your dream is to
(00:52):
go full-time with this business.
This episode is for you becausewe're going to map out these
three ways to help you so thatyou can move forward effectively
with your business.
If you are new here, welcome.
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business
journey and your podcastingjourney.
If you're in the idea stage,starting or growing, this is for
you.
(01:12):
If you're new here, make sureyou scroll down in the show
notes.
I've got some free goodies foryou.
I have a free Facebook groupcalled Women Starting Businesses
and Podcasts Doing what we Love, so you're welcome to jump in
there and we have fun posts eachweek and you can ask questions
or get help with your business.
I do have some free things foryou.
Yes, you, I have party favorfor you because you're new.
They're welcome gifts.
(01:32):
If you're just starting yourbusiness.
I have a 16-step checklist tokeep you on track.
People love that, so make sureyou download it.
I do have a new podcastingbootcamp to help you.
That's free.
It's going to help you see howyou can make money with your
business and podcasts, so makesure you get that, because
that's going to set you up forsuccess with your podcast and
have other goodies for you.
So check it all out below.
(01:54):
And, if you've been listening awhile, thank you so much to all
my loyal listeners.
Y'all are wonderful.
Thank you for the kind wordsand the appreciation.
It means the world to me, andthank you to those of you who
have left reviews.
It means so much to me.
I get teary-eyed on many ofthem because I'm just so glad
that you share your gratitudewith me, because each week I
(02:14):
record and no one is in herewith me besides my dog Tucker,
and so I don't get any feedback,and so when you leave it, it's
just affirmation that I'm doingwhat I should be doing and it's
just so great.
It's so awesome.
But if you've been listening awhile and you have found value
in this podcast.
Maybe it makes you smile, maybeit motivates you, maybe it's
(02:34):
taught you a lot about businessand or podcasting.
Would you mind taking a fewseconds to leave a review?
You can hit the 5-star rating,like if you're an Apple podcast.
It's super easy Hit 5 stars andif you have literally a minute,
it may not even take you aminute, it may take you 30
seconds just to type out a quickreview.
You have to give it a title andthen a little blurb on why you
(02:55):
like this podcast.
That would mean so much to meand I can't help but think that
it will show this podcast tomore people like you who enjoy
this podcast.
It'll show it tomorrow whenthey see your review.
So thank you so much for doingthat for me.
Okay, that's it On to theepisode.
(03:34):
Well, hello friends.
How are you?
How is everything going in yourbusiness?
I'm dying to hear, I would loveto know, what is happening with
you.
Have you made any big decisions?
Have you evolved your businessat all?
I sure hope you have.
I think every year you should beanalyzing at the beginning of
the year, maybe like Februarytimeframe what is going on?
What happened last year?
Where do you really want to gothis year and you're probably
(03:56):
thinking why is she sayingFebruary and not January?
I have found that when I wasworking with GrowGetters is that
every year, january was justlike a big breather, don't you
think?
I mean, some of the retailboutiques and product businesses
were still selling in Januaryand then it kind of started
dying down end of January andthen February was more quiet.
(04:18):
But even with my service-basedbusiness owners, coaches and
everybody, it's a time of justcoming off of the year,
analyzing how you feel, tryingto figure out what you want for
the next part of the year andthen simplifying things.
Don't you find that?
And I hope that you're doingthat, I hope that you're looking
at how your business needs toevolve.
I know I've been doing a lot ofreflection as well.
(04:39):
I've been taking into accountthings that were working, things
that I'm getting asked to tohelp people with the most and
what I feel most called to helppeople with.
So I think you should be doingthe same thing and I'm excited
for you.
I'm so excited for what isahead, and today we're talking
about how you're going to manageyour time and manage everything
(05:01):
if you've got a full-timecareer or even a part-time job
and you're trying to manage abusiness and or a podcast and it
feels like a lot.
You may even have kids You'rerunning around.
You've got volunteer thingsthat you're doing.
You may have to be taking careof aging parents.
I mean, all of you have so muchgoing on and you're so, so busy
.
But I know it can get hard andit's stressful because you just
(05:23):
want this career as a businessowner and a podcaster to be a
fulfilling and profitableventure.
Am I right?
You want it to be fulfilling.
You want to know that you'reusing your gifts for greater,
that you're using your God-givengifts to make a difference in
this world and actually impactlives and feel good about it and
(05:45):
make money doing it.
Like you want this perfectcareer, right?
I know some of you have been infull time positions where you
are just like busting at theseams and you're like I want to
get out of here.
I just want my business tosucceed and and I think that's
smart to have your eye on theprize that hopefully someday you
be full-time with this business.
(06:06):
Sometimes you have to just kindof sit where you're at and go.
This is the season of my lifeand I've got a full-time job and
it's paying the bills andyou've got to just go with it
but be working on your businessand your podcast on the side.
So how do you do that?
How do you manage time?
I have coaching clients thathave come to me just for this.
Like what do I do?
How do I manage my time?
(06:27):
I'm running all around like achicken with my head cut off and
I feel like I have no time.
I don't want to leave my familybehind.
I don't want to, you know, haveto sacrifice time with my
spouse or things like that, andI know it can be hard.
Y'all.
You just have to decide if youreally want to pursue this
business, even as just somethingthat you keep on the side for a
(06:47):
very long time.
That's how I got into it.
Just so you'll know, I had afull-time job and a new baby
when I started my business, andI started it on the side of my
full-time job at Dell Computers,and what I did was I'm just
going to go and tell you what Idid job at Dell Computers and
what I did was I'm just going togo ahead and tell you what I
did and then we're going to gointo the three points that I'm
(07:09):
going to have for you today soyou'll know exactly how you
should manage this.
But what I did was have myhusband help me all the time.
I had to have my husband helpand I would do home shows and we
would do vendor shows andmarkets and my husband would
just help and keep Lexi myoldest when she was a baby, and
I'd be schlepping all those binsaround with all the merchandise
and setting up my booth anddoing all the stuff.
(07:30):
And it was a blast and Iabsolutely loved it.
So I think it has to besomething that you love to do on
the side of your career.
You know that your career ispaying the bills and maybe you
do actually love your career,but you've just always wanted
this business.
Know that you can do both, butyou're going to have to manage
(07:50):
it intelligently.
So that's what I did.
My husband helped me the wholetime.
We were a team.
I did stuff during the week, Idid stuff on the weekends.
That's the only time I could.
And then, you know, at somepoint I think it was around a
year or 18 months into into it,I was able to quit my dull job,
actually left it.
(08:11):
They were doing layoffs and Iraised my hand like I'll go, I'm
ready to to be at home withLexi, pursue my business, and I
knew we were going to haveanother baby anyway.
So I just was like this is theright time.
So, anyways, that's how ithappened for me, but I can tell
you how I manage it.
I can tell you how I'm tellingmy clients to manage it.
Now, all these years I've beenrunning my business out of my
(08:33):
home, but it's been crazybecause I've had three children
and they were in sports and alltheir activities, and so I could
only work certain hours of theday.
So, even with not having afull-time job, I had to be smart
about the timing that I workedon my business and the timing
that I worked on other personalstuff.
So today, let's talk about it.
Let's help you just kind ofhave a big-picture plan, because
(08:54):
I know so many of you areflailing around and you just
don't know what to do aboutmanaging your time with all of
your other responsibilities, sothat you could actually pursue
this dream of yours, okay.
So this is my number onerecommendation, and I tell all
my clients this we're going togo through three, but here's the
first one.
It is to get personal help.
(09:18):
I know your inclination is whenyou start your business.
You're like, well, I needsomeone to help me with this, I
need someone to start doing thiswith all the business things.
But what my recommendation isis that you get help with your
personal things.
So when I had my third child,ava, it was the first time I'd
ever had in-home help, and all Imean by that is I hired a young
(09:42):
girl that was college age tocome over two days or three days
a week, I can't remember forlike three hours and play with
Ava, and then she could put herdown for a nap and then she
would leave.
Play with Ava and then shecould put her down for a nap and
then she would leave.
So you get personal help sothat you can focus on the things
you need to focus on in yourbusiness, okay.
(10:02):
So I would say, if you havechildren, get a nanny or get
help.
Get your spouse, get agrandparent, get somebody to
help you with your kids, maybeon the weekends or at night for
some hours.
So think about it right now.
If you wanted to work on theweekends, let's say you wanted
to work on Saturday morningsfrom like 8 to noon, and that
was what you did for yourselfevery week to work on your
(10:24):
business.
Could your husband take yourchild or children?
Can you send your family off tohave a fun, you know, dad-kids
morning every Saturday morning,or something like that?
Okay, you, you've got to planfor personal help that way.
Also, you can get a cleaningcrew to help clean your house.
(10:44):
If you're like I don't havetime to clean my house, I don't
have the time to do all that, wehad to start getting a cleaning
crew.
And so at that time, when I,you know, had Ava and she was
little and my other two, I hadthe nanny come a few days a week
, and then we also had a maidservice come and they would come
once every two weeks.
So that was a big help.
Do y'all know what's been thebiggest help too?
(11:05):
These days?
I didn't have all this a whileback Instacart, y'all.
Instacart is amazing for yourgrocery shopping.
No more going to the grocerystore and spending an hour or
two hours doing all that,schlepping all the stuff back,
unloading it.
Y'all do Instacart.
I have done it for years.
I'm obsessed.
I still go to the grocery store, sometimes on the weekends I'm
(11:28):
like I want to go to the storeand see you know what I'm
missing out on, because when Ido Instacart I just order the
same stuff every week.
But it is the most helpfulthing.
I have ordered at like 7 in themorning and I'll get all my
groceries at 8.30.
I mean it's in the morning inan hour and a half.
It's the best thing.
I've had them come in 45minutes before it's been the.
(11:53):
I could not have made it homein that amount of time.
I don't even know how they doit, but they did it.
So, getting personal help withlike Instacart you can also have
meal delivery services.
Some there's some local groupsthat'll do like big casseroles
and things like that.
I would look into that.
I do HelloFresh.
Right now again I took a hiatusfor a while.
I'm doing HelloFresh againwhere I order it and we get a
few meals that are for 4 people.
Even though we have threepeople living in the home, it
basically only feeds four people.
(12:14):
I mean three people with afour-person meal.
Do y'all know what I mean?
Like you tell them it's forfour people, but really it's
only enough for me and mydaughter and my husband Like we
eat it all.
Anyways, hellofresh.
And that's fun because I don'thave to think about what to plan
for dinner.
They send you the groceries.
I still have to cook it, but Ilove it.
So those are all great things.
So what help can you get?
(12:35):
Can you put your kids intochores and activities around the
house, like Saturday morning,if you need to work from 8 to 10
, you can say from 8 to 10,y'all are doing chores, you're
cleaning your room, you'revacuuming, you're doing all that
stuff, okay.
So there's so many creativethings you can do.
But what I want you to do isthink about your situation,
because I don't know if you havekids or not, and I don't know
all the things that you needhelp with.
(12:55):
But your first line of defenseas far as saving yourself time
so that you can work on thisbusiness on the side of your
crazy busy life, is to get helppersonally.
Do you need a yard person?
Do you need a pool person?
Do you need a maid?
Do you need a pool person?
Do you need a maid?
Do you need Instacart?
Do you need HelloFresh?
Do you need a babysitter?
Do you need your husband to goout and have a special date, day
(13:17):
or night with the children?
What can you do to free up timeso that you're not doing it
other times of the week orfinding yourself on Saturday
morning going no, I'm the onethat needs to go to the grocery
store and clean the house andyou never have time to work on
your business.
So number one get personal help.
It's my best advice.
I'm telling you it will helpyou so much.
You're going to see a lot aboutgetting business help right
(13:39):
away.
I do think you will needbusiness help, but I think a lot
of you can run your businesseswithout a lot of help in the
beginning.
Actually on your business, ifthat makes sense, you need
personal help to free up yourtime so you can figure out what
you need help with on yourbusiness.
I don't want you just blatantlyjust outsourcing stuff to
people when you don't know thequality of work that you need.
You don't even know exactlywhat you need to get done, ok.
(14:01):
So number one get personal help.
Number two set specific hours inthe week that you work on your
business.
I kind of alluded to this aminute ago.
Set specific hours.
So I want you to think aboutyour week right now and are
there certain times where you'rejust wasting hours on Netflix
or sitting on your phone onsocial media or just laying
(14:23):
around?
Is it maybe a Sunday afternoon,a Sunday evening, saturday
morning, saturday afternoon, aTuesday night, a Wednesday night
, a Friday?
You know from?
Maybe?
You get off work early and youcould do Fridays 4 to 7 and then
go to eat with your spouse,like set specific hours that you
work on your business.
(14:45):
Some of my clients work at night.
Their kids will go to bed andthey will work from like 9 to 11
.
And for me, I cringe becauseI'm such a person that goes to
bed early and I need my sleep.
I go to bed 10 o'clock and Inaturally wake up like 6, 6.30.
I don't even have to set analarm or anything.
It's awesome.
(15:05):
My body just needs that amountof sleep and so you have to
think about what are the hoursthat I have.
If you're a night owl, thenthat works for you.
If you can think good, I can'teven think Past like 9 o'clock,
my brain is just shutting offlike blurry.
I'm tired, I get grumpy, I'mlike I just need to go take a
bath, get a glass of tea and goto bed.
(15:27):
Okay, so that's what I do, butwhat specific hours could you
work?
So again, think right now.
What are those wasted hours inyour week?
Is it on the weekends?
What sounds good to you Like?
Are you a person that wouldlike to work on your business on
the weekend because you have afull-time job, or would it be a
weeknight?
So think it through, pickspecific hours.
Can you commit to some specifichours right now?
(15:49):
Think about that.
Specific hours right now.
Think about that.
Okay.
So we talked about gettingpersonal help and I gave you a
lot of suggestions.
Number two picking specifichours that you can work on your
business each week or map it outon your calendar.
If each week is different foryou maybe your job is different,
where you have different hoursyou're a nurse or something like
that, where your hours change alot then maybe you can you know
(16:13):
at the beginning of every week,set the hours and tell your
spouse, or you know, that theseare the hours that you're going
to work and not to take itpersonally, but that you've got
to work on your business, right?
So specific hours.
Number three are you ready forthis?
It's to keep your business very, very streamlined.
(16:35):
Streamlined and simple.
Those are awesome words foryour business.
Y'all so many of you aregetting affected by all the
marketing that's thrown at youthat you need to have this and
that and do this and that anduse this tool and that tool and
Instagram 20 times a day andreels and start a YouTube and do
(16:57):
a podcast which I'm all for thepodcast.
Y'all know it.
I'm not bashing any of these,but when you think you have to
do all this complicated stuff,but when you think you have to
do all this complicated stuff,you are going to hurt your
business.
You're actually going tosabotage your business.
You're going to sabotage thetime that you just created by
(17:20):
getting personal help andsetting specific hours.
You have to keep your businessso streamlined.
A very simple website with avery simple offering.
I'm talking about all of younew business owners here in the
beginning right, do not have 50products.
If you have physical products,I want you to be focusing on a
few, maybe under five specificproducts that you offer.
Even some of y'all only needone.
(17:41):
If you're a service provider, acoach or a consultant, you
start out with one-on-onecoaching.
You will help people.
Then you can say, okay, I'mgoing to start maybe a group
program or I'm going to offer acourse, but if you do too much
at once, you will spend all yourtime creating and you won't
(18:01):
have any time to sell and getpeople in this stuff and
actually help people do it Right.
So some of you probably may notbe able to do a group kind of
coaching program, but maybe youcould have like an online
community and you check it everyday after work.
You have a course that you selland it's that simple.
It's that simple.
And then you have a simplefunnel.
(18:21):
If y'all know the word funnel,it just means how you funnel
people from learning about yourbusiness to raising their hand
to somehow get a free somethingfrom you or follow you on
Instagram or YouTube or listento your podcast, and then maybe
giving you their email addressfor something that you have a
community, a free download, afree training, whatever it may
(18:44):
be, a free quote and then into aprogram.
So from stranger to buyer avery simple funnel that you're
taking it through.
A lot of y'all have complicatedthings and are trying to do too
many things for your business.
Y'all.
It should be so simple.
You can explain it in 3 secondsFor me.
I have a podcast that leads toeither a Facebook group or they
(19:07):
can get a free download.
Many of y'all have gotten myfree download 16-step checklist,
my iKiGuy guide, a free podcast, training.
So that's it.
Then y'all are on my email list.
I've had workshops, paidworkshops, before.
Now I have a group program thatI've had for a long time Grow
Getters.
Now I have a podcasting programthat's coming out, a course,
(19:31):
which I have now, and apodcasting group program.
So this is five years in.
This is what I have, but evenme, I'm scaling back.
Right now I'm worried.
It's February 2025.
And, like I said in thebeginning, I am scaling back on
a lot of things and I'm focusingon what I do best and what
people are willing to pay for,what help they really need so
(19:54):
they can move forward.
Right, so your business has tobe so streamlined.
So I want you to assess whatyou're trying to do in your
business and what is likefrustrating you when you think
about your business.
Is it like because you weretrying to set up some fancy
website, or you're trying to doYouTube and podcasts and
something else?
I'm talking about those of youin the very beginning of your
(20:15):
business.
Right, because you can get tothat where you expand and do all
these things.
But those of you in thebeginning like all of that.
Have you considered what you'redoing?
Look at it from a 10,000-footview, or even if I was there
with you and I said, okay, canyou map out for me on this piece
of paper real quick, tell mehow people become strangers and
turn into buyers, like how theygo from strangers to buyers,
(20:37):
like what happens.
How do they hear about you Then, how do they get in your circle
, how do they take next stepsand how do they buy and what are
they buying?
What are their options?
I would want to know and Iwould hope that it's super
simple.
If you're looking at that andyou would be cringing because
you know that you've done allthese different things and it's
feeling very overwhelming andit's taking you a ton of time
and you can't complete any of itand your head is spinning then
(20:59):
you probably have too much stuff.
It's not streamlined.
It's not streamlined.
Let's streamline it, let's makeit the most simple offer.
Like what if I told you youhave the freedom to make this as
simple and streamlined aspossible so that it takes you
the least amount of time but youcan make the most amount of
money.
Wouldn't you be excited,wouldn't you be?
(21:20):
You'd be so excited.
And what would you get rid ofif I said that?
I think you know.
I think you know.
If you don't know, you alwaysknow.
You can book a one-on-onecoaching call with me and we can
work through real quick whatyou can streamline, what you can
get rid of.
Also, too, what I'm seeing is alot of you are so caught up in
all the tech and tools andsoftware, like you have way too
(21:40):
much stuff.
You don't need that much.
You just need a websiteplatform.
You need a way to email people,people, and you need a way for
people to buy your offer.
And then, if you're, if youhave a digital offer like it's
some kind of course download.
You need to have a way they candownload that.
It's not that hard.
But we complicated I did too.
I started building up after acouple of years and a whole
(22:01):
bunch of stuff, and now I'm like, ok, what am I doing?
I'm streamlining it back, likewe can't let ourselves do that.
And if you have a productbusiness, y'all I'm telling you.
That's how I got in troublewith my product businesses.
Now they were great andprofitable, but in the end, when
I closed them and I had so muchinventory, it was redonkulous,
so much wasted money.
(22:21):
Now I ended up donating itbecause I didn't even have time
to like sell it off it, becauseI didn't even have time to like
sell it off.
I was like I'm done, I'm goingto give it to the women's
homeless shelter.
There was like sleeping bagsand nap mats and tote bags and I
just was like here but it was abig boo-boo on my part.
So my big advice for all ofy'all is not too much inventory.
If you have physical products,so not too much inventory.
And if you have digitalproducts, a very simple path for
(22:44):
people.
Okay, this is how you do it Ifyou have a full-time job,
part-time job or you just aresuper busy with life.
Number one get personal helpAny way that you can get
personal help.
Number two set specific hoursfor the week that you're going
to work and if you can plan itout a month ahead, plan it out
and tell your spouse and yourkids.
Otherwise, do it week to week.
(23:05):
Number three keep the back endand front end of your business
super streamlined and simple.
Stop complicating it.
Stop thinking that you are, youknow, not going to do well
because you don't have all thethings that they're telling you
that you have to have and allthe marketing that's being
thrown at you.
Keep it super simple.
That's what I'm all about, andI think you're going to be so
(23:27):
much happier that you get topursue this on the side of a
career that's paying the billsright now, which is amazing and
awesome.
Someday, if this works out maybeit's soon, maybe it's within a
year, maybe it's in six monthsyou can go part-time with your
job and then you can quitaltogether.
How amazing would that be?
I would love to help you.
If you're here today, you'restarting a business or a podcast
(23:49):
and you would love to have bothyour podcast to grow your
business and your business tohelp the world, then reach out.
I've got programs to help you agroup program for podcasting
and one-on-one coaching anytime.
I always offer it.
You can do just an hour.
It's about you getting the helpyou need so you can get moving
forward now.
I'm so excited for you.
(24:09):
So that's it, y'all.
Have a great day Until nexttime.
Bye now.
Speaker 2 (24:17):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(24:38):
Bye.
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started.
Speaker 2 (00:24):
Well, hello friends.
This is Kimberly.
It's episode 279, and I'm sothankful that you're here today.
Speaker 3 (00:29):
I know so many of you have full-time and part-time
jobs.
What I'm going to do is talk toyou through three important
ways that you can manage yourbusiness and podcast even with
your jobs.
I know so many of you have justbeen yearning to have a
fulfilling career, whether itjust be on the side.
You know that you run a fewhours a week or your dream is to
(00:52):
go full-time with this business.
This episode is for you becausewe're going to map out these
three ways to help you so thatyou can move forward effectively
with your business.
If you are new here, welcome.
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business
journey and your podcastingjourney.
If you're in the idea stage,starting or growing, this is for
you.
(01:12):
If you're new here, make sureyou scroll down in the show
notes.
I've got some free goodies foryou.
I have a free Facebook groupcalled Women Starting Businesses
and Podcasts Doing what we Love, so you're welcome to jump in
there and we have fun posts eachweek and you can ask questions
or get help with your business.
I do have some free things foryou.
Yes, you, I have party favorfor you because you're new.
They're welcome gifts.
(01:32):
If you're just starting yourbusiness.
I have a 16-step checklist tokeep you on track.
People love that, so make sureyou download it.
I do have a new podcastingbootcamp to help you.
That's free.
It's going to help you see howyou can make money with your
business and podcasts, so makesure you get that, because
that's going to set you up forsuccess with your podcast and
have other goodies for you.
So check it all out below.
(01:54):
And, if you've been listening awhile, thank you so much to all
my loyal listeners.
Y'all are wonderful.
Thank you for the kind wordsand the appreciation.
It means the world to me, andthank you to those of you who
have left reviews.
It means so much to me.
I get teary-eyed on many ofthem because I'm just so glad
that you share your gratitudewith me, because each week I
(02:14):
record and no one is in herewith me besides my dog Tucker,
and so I don't get any feedback,and so when you leave it, it's
just affirmation that I'm doingwhat I should be doing and it's
just so great.
It's so awesome.
But if you've been listening awhile and you have found value
in this podcast.
Maybe it makes you smile, maybeit motivates you, maybe it's
(02:34):
taught you a lot about businessand or podcasting.
Would you mind taking a fewseconds to leave a review?
You can hit the 5-star rating,like if you're an Apple podcast.
It's super easy Hit 5 stars andif you have literally a minute,
it may not even take you aminute, it may take you 30
seconds just to type out a quickreview.
You have to give it a title andthen a little blurb on why you
(02:55):
like this podcast.
That would mean so much to meand I can't help but think that
it will show this podcast tomore people like you who enjoy
this podcast.
It'll show it tomorrow whenthey see your review.
So thank you so much for doingthat for me.
Okay, that's it On to theepisode.
(03:34):
Well, hello friends.
How are you?
How is everything going in yourbusiness?
I'm dying to hear, I would loveto know, what is happening with
you.
Have you made any big decisions?
Have you evolved your businessat all?
I sure hope you have.
I think every year you should beanalyzing at the beginning of
the year, maybe like Februarytimeframe what is going on?
What happened last year?
Where do you really want to gothis year and you're probably
(03:56):
thinking why is she sayingFebruary and not January?
I have found that when I wasworking with GrowGetters is that
every year, january was justlike a big breather, don't you
think?
I mean, some of the retailboutiques and product businesses
were still selling in Januaryand then it kind of started
dying down end of January andthen February was more quiet.
(04:18):
But even with my service-basedbusiness owners, coaches and
everybody, it's a time of justcoming off of the year,
analyzing how you feel, tryingto figure out what you want for
the next part of the year andthen simplifying things.
Don't you find that?
And I hope that you're doingthat, I hope that you're looking
at how your business needs toevolve.
I know I've been doing a lot ofreflection as well.
(04:39):
I've been taking into accountthings that were working, things
that I'm getting asked to tohelp people with the most and
what I feel most called to helppeople with.
So I think you should be doingthe same thing and I'm excited
for you.
I'm so excited for what isahead, and today we're talking
about how you're going to manageyour time and manage everything
(05:01):
if you've got a full-timecareer or even a part-time job
and you're trying to manage abusiness and or a podcast and it
feels like a lot.
You may even have kids You'rerunning around.
You've got volunteer thingsthat you're doing.
You may have to be taking careof aging parents.
I mean, all of you have so muchgoing on and you're so, so busy
.
But I know it can get hard andit's stressful because you just
(05:23):
want this career as a businessowner and a podcaster to be a
fulfilling and profitableventure.
Am I right?
You want it to be fulfilling.
You want to know that you'reusing your gifts for greater,
that you're using your God-givengifts to make a difference in
this world and actually impactlives and feel good about it and
(05:45):
make money doing it.
Like you want this perfectcareer, right?
I know some of you have been infull time positions where you
are just like busting at theseams and you're like I want to
get out of here.
I just want my business tosucceed and and I think that's
smart to have your eye on theprize that hopefully someday you
be full-time with this business.
(06:06):
Sometimes you have to just kindof sit where you're at and go.
This is the season of my lifeand I've got a full-time job and
it's paying the bills andyou've got to just go with it
but be working on your businessand your podcast on the side.
So how do you do that?
How do you manage time?
I have coaching clients thathave come to me just for this.
Like what do I do?
How do I manage my time?
(06:27):
I'm running all around like achicken with my head cut off and
I feel like I have no time.
I don't want to leave my familybehind.
I don't want to, you know, haveto sacrifice time with my
spouse or things like that, andI know it can be hard.
Y'all.
You just have to decide if youreally want to pursue this
business, even as just somethingthat you keep on the side for a
(06:47):
very long time.
That's how I got into it.
Just so you'll know, I had afull-time job and a new baby
when I started my business, andI started it on the side of my
full-time job at Dell Computers,and what I did was I'm just
going to go and tell you what Idid job at Dell Computers and
what I did was I'm just going togo ahead and tell you what I
did and then we're going to gointo the three points that I'm
(07:09):
going to have for you today soyou'll know exactly how you
should manage this.
But what I did was have myhusband help me all the time.
I had to have my husband helpand I would do home shows and we
would do vendor shows andmarkets and my husband would
just help and keep Lexi myoldest when she was a baby, and
I'd be schlepping all those binsaround with all the merchandise
and setting up my booth anddoing all the stuff.
(07:30):
And it was a blast and Iabsolutely loved it.
So I think it has to besomething that you love to do on
the side of your career.
You know that your career ispaying the bills and maybe you
do actually love your career,but you've just always wanted
this business.
Know that you can do both, butyou're going to have to manage
(07:50):
it intelligently.
So that's what I did.
My husband helped me the wholetime.
We were a team.
I did stuff during the week, Idid stuff on the weekends.
That's the only time I could.
And then, you know, at somepoint I think it was around a
year or 18 months into into it,I was able to quit my dull job,
actually left it.
(08:11):
They were doing layoffs and Iraised my hand like I'll go, I'm
ready to to be at home withLexi, pursue my business, and I
knew we were going to haveanother baby anyway.
So I just was like this is theright time.
So, anyways, that's how ithappened for me, but I can tell
you how I manage it.
I can tell you how I'm tellingmy clients to manage it.
Now, all these years I've beenrunning my business out of my
(08:33):
home, but it's been crazybecause I've had three children
and they were in sports and alltheir activities, and so I could
only work certain hours of theday.
So, even with not having afull-time job, I had to be smart
about the timing that I workedon my business and the timing
that I worked on other personalstuff.
So today, let's talk about it.
Let's help you just kind ofhave a big-picture plan, because
(08:54):
I know so many of you areflailing around and you just
don't know what to do aboutmanaging your time with all of
your other responsibilities, sothat you could actually pursue
this dream of yours, okay.
So this is my number onerecommendation, and I tell all
my clients this we're going togo through three, but here's the
first one.
It is to get personal help.
(09:18):
I know your inclination is whenyou start your business.
You're like, well, I needsomeone to help me with this, I
need someone to start doing thiswith all the business things.
But what my recommendation isis that you get help with your
personal things.
So when I had my third child,ava, it was the first time I'd
ever had in-home help, and all Imean by that is I hired a young
(09:42):
girl that was college age tocome over two days or three days
a week, I can't remember forlike three hours and play with
Ava, and then she could put herdown for a nap and then she
would leave.
Play with Ava and then shecould put her down for a nap and
then she would leave.
So you get personal help sothat you can focus on the things
you need to focus on in yourbusiness, okay.
(10:02):
So I would say, if you havechildren, get a nanny or get
help.
Get your spouse, get agrandparent, get somebody to
help you with your kids, maybeon the weekends or at night for
some hours.
So think about it right now.
If you wanted to work on theweekends, let's say you wanted
to work on Saturday morningsfrom like 8 to noon, and that
was what you did for yourselfevery week to work on your
(10:24):
business.
Could your husband take yourchild or children?
Can you send your family off tohave a fun, you know, dad-kids
morning every Saturday morning,or something like that?
Okay, you, you've got to planfor personal help that way.
Also, you can get a cleaningcrew to help clean your house.
(10:44):
If you're like I don't havetime to clean my house, I don't
have the time to do all that, wehad to start getting a cleaning
crew.
And so at that time, when I,you know, had Ava and she was
little and my other two, I hadthe nanny come a few days a week
, and then we also had a maidservice come and they would come
once every two weeks.
So that was a big help.
Do y'all know what's been thebiggest help too?
(11:05):
These days?
I didn't have all this a whileback Instacart, y'all.
Instacart is amazing for yourgrocery shopping.
No more going to the grocerystore and spending an hour or
two hours doing all that,schlepping all the stuff back,
unloading it.
Y'all do Instacart.
I have done it for years.
I'm obsessed.
I still go to the grocery store, sometimes on the weekends I'm
(11:28):
like I want to go to the storeand see you know what I'm
missing out on, because when Ido Instacart I just order the
same stuff every week.
But it is the most helpfulthing.
I have ordered at like 7 in themorning and I'll get all my
groceries at 8.30.
I mean it's in the morning inan hour and a half.
It's the best thing.
I've had them come in 45minutes before it's been the.
(11:53):
I could not have made it homein that amount of time.
I don't even know how they doit, but they did it.
So, getting personal help withlike Instacart you can also have
meal delivery services.
Some there's some local groupsthat'll do like big casseroles
and things like that.
I would look into that.
I do HelloFresh.
Right now again I took a hiatusfor a while.
I'm doing HelloFresh againwhere I order it and we get a
few meals that are for 4 people.
Even though we have threepeople living in the home, it
basically only feeds four people.
(12:14):
I mean three people with afour-person meal.
Do y'all know what I mean?
Like you tell them it's forfour people, but really it's
only enough for me and mydaughter and my husband Like we
eat it all.
Anyways, hellofresh.
And that's fun because I don'thave to think about what to plan
for dinner.
They send you the groceries.
I still have to cook it, but Ilove it.
So those are all great things.
So what help can you get?
(12:35):
Can you put your kids intochores and activities around the
house, like Saturday morning,if you need to work from 8 to 10
, you can say from 8 to 10,y'all are doing chores, you're
cleaning your room, you'revacuuming, you're doing all that
stuff, okay.
So there's so many creativethings you can do.
But what I want you to do isthink about your situation,
because I don't know if you havekids or not, and I don't know
all the things that you needhelp with.
(12:55):
But your first line of defenseas far as saving yourself time
so that you can work on thisbusiness on the side of your
crazy busy life, is to get helppersonally.
Do you need a yard person?
Do you need a pool person?
Do you need a maid?
Do you need a pool person?
Do you need a maid?
Do you need Instacart?
Do you need HelloFresh?
Do you need a babysitter?
Do you need your husband to goout and have a special date, day
(13:17):
or night with the children?
What can you do to free up timeso that you're not doing it
other times of the week orfinding yourself on Saturday
morning going no, I'm the onethat needs to go to the grocery
store and clean the house andyou never have time to work on
your business.
So number one get personal help.
It's my best advice.
I'm telling you it will helpyou so much.
You're going to see a lot aboutgetting business help right
(13:39):
away.
I do think you will needbusiness help, but I think a lot
of you can run your businesseswithout a lot of help in the
beginning.
Actually on your business, ifthat makes sense, you need
personal help to free up yourtime so you can figure out what
you need help with on yourbusiness.
I don't want you just blatantlyjust outsourcing stuff to
people when you don't know thequality of work that you need.
You don't even know exactlywhat you need to get done, ok.
(14:01):
So number one get personal help.
Number two set specific hours inthe week that you work on your
business.
I kind of alluded to this aminute ago.
Set specific hours.
So I want you to think aboutyour week right now and are
there certain times where you'rejust wasting hours on Netflix
or sitting on your phone onsocial media or just laying
(14:23):
around?
Is it maybe a Sunday afternoon,a Sunday evening, saturday
morning, saturday afternoon, aTuesday night, a Wednesday night
, a Friday?
You know from?
Maybe?
You get off work early and youcould do Fridays 4 to 7 and then
go to eat with your spouse,like set specific hours that you
work on your business.
(14:45):
Some of my clients work at night.
Their kids will go to bed andthey will work from like 9 to 11
.
And for me, I cringe becauseI'm such a person that goes to
bed early and I need my sleep.
I go to bed 10 o'clock and Inaturally wake up like 6, 6.30.
I don't even have to set analarm or anything.
It's awesome.
(15:05):
My body just needs that amountof sleep and so you have to
think about what are the hoursthat I have.
If you're a night owl, thenthat works for you.
If you can think good, I can'teven think Past like 9 o'clock,
my brain is just shutting offlike blurry.
I'm tired, I get grumpy, I'mlike I just need to go take a
bath, get a glass of tea and goto bed.
(15:27):
Okay, so that's what I do, butwhat specific hours could you
work?
So again, think right now.
What are those wasted hours inyour week?
Is it on the weekends?
What sounds good to you Like?
Are you a person that wouldlike to work on your business on
the weekend because you have afull-time job, or would it be a
weeknight?
So think it through, pickspecific hours.
Can you commit to some specifichours right now?
(15:49):
Think about that.
Specific hours right now.
Think about that.
Okay.
So we talked about gettingpersonal help and I gave you a
lot of suggestions.
Number two picking specifichours that you can work on your
business each week or map it outon your calendar.
If each week is different foryou maybe your job is different,
where you have different hoursyou're a nurse or something like
that, where your hours change alot then maybe you can you know
(16:13):
at the beginning of every week,set the hours and tell your
spouse, or you know, that theseare the hours that you're going
to work and not to take itpersonally, but that you've got
to work on your business, right?
So specific hours.
Number three are you ready forthis?
It's to keep your business very, very streamlined.
(16:35):
Streamlined and simple.
Those are awesome words foryour business.
Y'all so many of you aregetting affected by all the
marketing that's thrown at youthat you need to have this and
that and do this and that anduse this tool and that tool and
Instagram 20 times a day andreels and start a YouTube and do
(16:57):
a podcast which I'm all for thepodcast.
Y'all know it.
I'm not bashing any of these,but when you think you have to
do all this complicated stuff,but when you think you have to
do all this complicated stuff,you are going to hurt your
business.
You're actually going tosabotage your business.
You're going to sabotage thetime that you just created by
(17:20):
getting personal help andsetting specific hours.
You have to keep your businessso streamlined.
A very simple website with avery simple offering.
I'm talking about all of younew business owners here in the
beginning right, do not have 50products.
If you have physical products,I want you to be focusing on a
few, maybe under five specificproducts that you offer.
Even some of y'all only needone.
(17:41):
If you're a service provider, acoach or a consultant, you
start out with one-on-onecoaching.
You will help people.
Then you can say, okay, I'mgoing to start maybe a group
program or I'm going to offer acourse, but if you do too much
at once, you will spend all yourtime creating and you won't
(18:01):
have any time to sell and getpeople in this stuff and
actually help people do it Right.
So some of you probably may notbe able to do a group kind of
coaching program, but maybe youcould have like an online
community and you check it everyday after work.
You have a course that you selland it's that simple.
It's that simple.
And then you have a simplefunnel.
(18:21):
If y'all know the word funnel,it just means how you funnel
people from learning about yourbusiness to raising their hand
to somehow get a free somethingfrom you or follow you on
Instagram or YouTube or listento your podcast, and then maybe
giving you their email addressfor something that you have a
community, a free download, afree training, whatever it may
(18:44):
be, a free quote and then into aprogram.
So from stranger to buyer avery simple funnel that you're
taking it through.
A lot of y'all have complicatedthings and are trying to do too
many things for your business.
Y'all.
It should be so simple.
You can explain it in 3 secondsFor me.
I have a podcast that leads toeither a Facebook group or they
(19:07):
can get a free download.
Many of y'all have gotten myfree download 16-step checklist,
my iKiGuy guide, a free podcast, training.
So that's it.
Then y'all are on my email list.
I've had workshops, paidworkshops, before.
Now I have a group program thatI've had for a long time Grow
Getters.
Now I have a podcasting programthat's coming out, a course,
(19:31):
which I have now, and apodcasting group program.
So this is five years in.
This is what I have, but evenme, I'm scaling back.
Right now I'm worried.
It's February 2025.
And, like I said in thebeginning, I am scaling back on
a lot of things and I'm focusingon what I do best and what
people are willing to pay for,what help they really need so
(19:54):
they can move forward.
Right, so your business has tobe so streamlined.
So I want you to assess whatyou're trying to do in your
business and what is likefrustrating you when you think
about your business.
Is it like because you weretrying to set up some fancy
website, or you're trying to doYouTube and podcasts and
something else?
I'm talking about those of youin the very beginning of your
(20:15):
business.
Right, because you can get tothat where you expand and do all
these things.
But those of you in thebeginning like all of that.
Have you considered what you'redoing?
Look at it from a 10,000-footview, or even if I was there
with you and I said, okay, canyou map out for me on this piece
of paper real quick, tell mehow people become strangers and
turn into buyers, like how theygo from strangers to buyers,
(20:37):
like what happens.
How do they hear about you Then, how do they get in your circle
, how do they take next stepsand how do they buy and what are
they buying?
What are their options?
I would want to know and Iwould hope that it's super
simple.
If you're looking at that andyou would be cringing because
you know that you've done allthese different things and it's
feeling very overwhelming andit's taking you a ton of time
and you can't complete any of itand your head is spinning then
(20:59):
you probably have too much stuff.
It's not streamlined.
It's not streamlined.
Let's streamline it, let's makeit the most simple offer.
Like what if I told you youhave the freedom to make this as
simple and streamlined aspossible so that it takes you
the least amount of time but youcan make the most amount of
money.
Wouldn't you be excited,wouldn't you be?
(21:20):
You'd be so excited.
And what would you get rid ofif I said that?
I think you know.
I think you know.
If you don't know, you alwaysknow.
You can book a one-on-onecoaching call with me and we can
work through real quick whatyou can streamline, what you can
get rid of.
Also, too, what I'm seeing is alot of you are so caught up in
all the tech and tools andsoftware, like you have way too
(21:40):
much stuff.
You don't need that much.
You just need a websiteplatform.
You need a way to email people,people, and you need a way for
people to buy your offer.
And then, if you're, if youhave a digital offer like it's
some kind of course download.
You need to have a way they candownload that.
It's not that hard.
But we complicated I did too.
I started building up after acouple of years and a whole
(22:01):
bunch of stuff, and now I'm like, ok, what am I doing?
I'm streamlining it back, likewe can't let ourselves do that.
And if you have a productbusiness, y'all I'm telling you.
That's how I got in troublewith my product businesses.
Now they were great andprofitable, but in the end, when
I closed them and I had so muchinventory, it was redonkulous,
so much wasted money.
(22:21):
Now I ended up donating itbecause I didn't even have time
to like sell it off it, becauseI didn't even have time to like
sell it off.
I was like I'm done, I'm goingto give it to the women's
homeless shelter.
There was like sleeping bagsand nap mats and tote bags and I
just was like here but it was abig boo-boo on my part.
So my big advice for all ofy'all is not too much inventory.
If you have physical products,so not too much inventory.
And if you have digitalproducts, a very simple path for
(22:44):
people.
Okay, this is how you do it Ifyou have a full-time job,
part-time job or you just aresuper busy with life.
Number one get personal helpAny way that you can get
personal help.
Number two set specific hoursfor the week that you're going
to work and if you can plan itout a month ahead, plan it out
and tell your spouse and yourkids.
Otherwise, do it week to week.
(23:05):
Number three keep the back endand front end of your business
super streamlined and simple.
Stop complicating it.
Stop thinking that you are, youknow, not going to do well
because you don't have all thethings that they're telling you
that you have to have and allthe marketing that's being
thrown at you.
Keep it super simple.
That's what I'm all about, andI think you're going to be so
(23:27):
much happier that you get topursue this on the side of a
career that's paying the billsright now, which is amazing and
awesome.
Someday, if this works out maybeit's soon, maybe it's within a
year, maybe it's in six monthsyou can go part-time with your
job and then you can quitaltogether.
How amazing would that be?
I would love to help you.
If you're here today, you'restarting a business or a podcast
(23:49):
and you would love to have bothyour podcast to grow your
business and your business tohelp the world, then reach out.
I've got programs to help you agroup program for podcasting
and one-on-one coaching anytime.
I always offer it.
You can do just an hour.
It's about you getting the helpyou need so you can get moving
forward now.
I'm so excited for you.
(24:09):
So that's it, y'all.
Have a great day Until nexttime.
Bye now.
Speaker 2 (24:17):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(24:38):
Bye.
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