April 17, 2025 • 27 mins
In today's episode I discuss why following your passion might be a huge mistake when starting a business and offer 3 critical questions to consider before turning a passion into a business doing what you love. READ MORE HERE
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're gonna have some fun,so let's get started.
Speaker 3 (00:23):
Well, hello, this is Kimberly.
It's episode 288, and I am soglad that you're here today
because we're talking about whystarting a business based on a
passion might be a huge mistake.
I don't want this to happen toyou.
I want you to love what you do,but you have to realize, people
, that passion can't be the onlyreason why you're starting this
(00:46):
business.
I know it's hard because Iactually talk about this a lot,
so I'm going to delve into thatand we're going to have a good
conversation today to make surethat you're starting a business
that will actually be a businessand not a hobby.
If you're new here, welcome.
I'm so glad that you found thispodcast.
There's no doubt that thisjourney is going to be amazing
(01:07):
for you, whether you're starting, growing or maybe even starting
a podcast.
Whatever it is, you're in theright place and I'm so happy to
help you.
What you're going to want to doright now is get your hands on
the party favors.
Oh, yes, I have party favorsfor you if you scroll down in
the show notes, so, like ifyou're on apple podcast, for
example, scroll down in the shownotes you'll see the link to
get my free resources and youcan pick and choose what you
want, like I've got a wholemaster spreadsheet of all my
(01:28):
apps and tools that I recommend.
I've got a brand newmasterclass that's called Stop
Flailing and Start Growing, andit's great.
It's like 30 minutes y'all.
So sit down and pay attentionbecause I'm going to share with
you the five-step strategy forhow you can confidently start
showing up and consistentlygenerating sales.
Okay, if you've got a newbusiness, so make sure you check
(01:49):
out that new free training.
Also, if you're in the startingstage of your business, I've
got a 16-step checklist and someother things.
So y'all go check those outright now, get plugged in, and I
have a Facebook group a freeFacebook group called Women
Starting Businesses and PodcastsDoing what we Love.
You're welcome to come in there.
And then, if you've beenlistening a while, thank you so
much to all my loyal listeners.
Y'all are awesome, amazing,grateful, wonderful human beings
(02:12):
.
Thank you so much for the kindnotes and for the, the
thankfulness that you share withme for this podcast, and it
just means so much to me.
And thank you for the reviews.
And, speaking of that, if youhave been listening a while and
you've never taken the time togive it a five-star rating.
Would you be so kind to do thatas a big favor to me.
All you have to do is hit fivestars, like if you're an Apple
(02:33):
podcast.
Just hit the five stars, or youcan even write a written review
.
And those warm my soul.
They mean so much to me and Ican't help but think that it
tells Apple and Spotify and allthe players out there that this
podcast is valuable, and to showit to more people like you who
just want to build a fulfillingcareer with a business doing
what they love.
So, anyways, if you can leave areview, that would just mean
(02:55):
the world to me.
So that's it.
Okay, on to the episode.
Speaker 2 (03:04):
Well, hello friends.
How are you?
How's everything going withyour business?
I'm so excited for you.
I'm so happy that you're beingcourageous enough and proactive
enough to pursue your businessdream.
Speaker 3 (03:18):
I think it's so wonderful.
I know our topic today is aboutturning your passion into a
business, because it couldactually be a mistake, and some
of you may be here going well, Ialready have my business open
and I've already turned mypassion into a business.
Well, this is still going toapply to you because it's going
to make you think about theproducts and services and
(03:41):
programs or coaching, consulting, whatever it is that you offer.
It's going to make you thinkhard about that.
I don't want you starting abusiness to ever be something
you regret or to be a mistake,and so that's why I'm trying to
prepare you the mostcost-effective way.
I don't want you overspending.
(04:05):
I don't want you taking awaytime from the things that you
love in your life right, whetherit's your family, your friends,
your activities, yourvolunteering, whatever it is
right.
But today we've got to havethis hard conversation because I
have been thinking about this alot lately, y'all know, since
I've started my business, I talkabout turning your passion into
(04:28):
a business.
I talk about it all the time,but I've kind of had a change of
heart, and I think it's becausenumber one, I've worked with a
lot of you Now.
Now we're five years in and I'mlike seeing a trend that you'll
say you have a passion and thenyou turn it into a business,
(04:52):
but sometimes what you don'trealize is that passion itself
for the one thing wasn't reallyworthy of a business, meaning it
may be really hard to monetize,and that breaks my heart.
But what I usually do withclients like that is we look at
(05:15):
what ways can you make moneywith this and can you become
passionate about offering it inthat form, about offering it in
that form?
So I think it's just kind of amental shift and it gets you
more in a business mindsetversus a hobby mindset, right?
So today we're going to talkabout these three things, or
(05:37):
three questions I want you toask yourself and just kind of
think through so that you canmake sure this isn't just based
on a passion, that you areactually creating something
really cool and different andsomething that people want to
pay their hard-earned money forand that you're actually good at
(05:58):
.
I think that's a key.
So let's talk through these,okay, so the first thing to
think through is how passionatereally am I about this, like,
how passionate really am I?
Could this wane?
Is this something that I mightbe temporarily passionate about?
(06:19):
It's kind of funny, because Iwas thinking about when I
started my first business with afriend and we had both bought
new homes, and so when westarted it, we were passionate
about finding home accessoriesthat were unique but also priced
reasonably okay, not like ahigh-end furniture store.
And this was in 20, no, I'm notgonna say 2020.
(06:41):
Year 2000, okay, no, I'm notgonna say 2020.
You're 2000,.
Okay, you're 2000 is when westarted it.
But we were like we wish therewas just cuter homestuff and
Target wasn't known like forcute homestuff.
We didn't have home goods.
There was TJ Maxx and Ross, butthere were or maybe it was just
Ross, I can't remember, but Iknow it was Ross, but I can't
(07:05):
remember if there was reallygood home decor.
I don't think there was.
I think that's why we saw a gap.
We were all young professionalsand we were, you know, buying
our first homes and we're liketrying to decorate them Right,
and so that's what we did was wewere passionate about that.
Well then we, we open ourbusiness, we start doing home
shows, and then I had my firstchild.
I had actually had her monthsbefore a couple of months before
(07:29):
we officially started ourbusiness.
But what happened was afterlike that first year, whatever
we're like, oh my gosh, we wantlike baby stuff because I had my
first child.
So our business then evolved toadding baby goods and we had
like blankets and cute littleburp cloths and bibs and little
(07:49):
booties and all the cute stuffright, and so we were passionate
about all the baby stuff.
So it started evolving to likehome stuff.
Then it started kind of havingthis mix of baby stuff and then
monogramming was becoming very,very popular and so by the time
(08:09):
I took the business online in2003, it was like everything was
personalized.
So it had evolved from likehome accessories that obviously
were not personalized they werelamps and and wall art and and
all kinds of stuff, candles andthen we had all this baby stuff
and now it's all monogrammed andI'm passionate about it because
I have a baby and then I haveanother child Right, and so then
(08:31):
I have two and I'm like sellingeverything that's baby-oriented
.
And then I opened up my secondboutique, which was collegiate
and NFL baby fan gear, so likeonesies, blankets, crib bedding,
drapes, all the stuff indifferent teams, the college
teams, so Texas, longhorn,michigan, florida, everything
(08:51):
Right.
So I'm thinking about thatevolution Right, and we started
our business with homeaccessories.
Now you could argue that we werepassionate as time went on and
our business kind of pivotedright and I was just meeting the
market demand where it was, andthat's great.
But you have to realize if youdo want to go all in on a
(09:17):
certain type of business, youcan pivot, but are you going to
get sick of it?
I think that's really thequestion.
Is it so timely that you'regoing to get sick of it?
Like you go all in, you spendmoney, you open a business, you
create a website for all thisstuff and then you realize in a
year you want to take it a wholedifferent direction.
(09:37):
That can happen.
But I want you to think about itnow because I don't want this
to be a mistake where you getlocked in to a certain thing.
Because imagine if I had gottenlocked in to home you know home
accessories and decor, which Istill love to this day, and I'm
probably now back around to thatat this age right, where I love
that kind of stuff, because Idon't have a baby or a grandbaby
(09:59):
in my life, so I'm not reallyaround or privy to all the new
baby stuff, right?
So you have to think about it.
Can your business fluctuate orcan it not?
It's like if you opened let'ssay you opened a car wash or
something, right, you're lockedinto a car wash.
It's not going to change into agift shop.
I mean, I guess you could add agift shop, but y'all know what
(10:22):
I'm talking about.
Like you're locked in and so youhave to say am I passionate
about making money for this,versus just for the products
that I'm selling?
Is this making sense at all?
Can I be passionate about thisand really be more passionate
(10:52):
about the money that I need tomake for it?
Because I know a lot of youtell me that your business is
about more than the money, andmine has been too.
But there is a point where ithas to be about the money, or
it's just a hobby.
Right, it's just a hobby, andthat's fine.
We all can have hobbies.
There's no shame in the game.
But the fact is you're startinga business.
So my point for this number onequestion is to ask yourself will
(11:14):
my passion completely change?
And I just don't want you tomake a mistake.
Where you wouldn't bepassionate about.
Is there a chance that youcould not be passionate about
that at all?
Or is there a chance that youknow, maybe it could evolve and
it could change?
But I just want to make surethat you're not going to decide
(11:35):
in a year that you don't reallylike this.
You've moved on to somethingelse, right?
I don't want you to invest yourtime, energy and money and then
just move on to something else.
So you have to ask yourselfcould my passion for this
actually change or am I morepassionate about the money that
(11:56):
could be made?
So I want you to be passionateabout the money that can be made
and to be looking at it from abusiness standpoint of how can I
make money from this businessdoing something that I do really
like.
It doesn't have to be yourbiggest passion.
I mean, there's a lot of thingsin my life that I'm passionate
about Fitness, all kinds ofthings, right.
(12:18):
But I'm not doing that becauseI know, like when I was starting
this business, I was, like youknow, I love fitness and eating
healthy.
I already think about it enough.
This would be so draining if Idid a business on that Like and
I'm actually an expert in a lotof health and fitness stuff,
right.
I'm no doctor Not like that butI know enough where I could
(12:40):
help people get fit, clean uptheir food, find an eating plan
that works for them.
I literally could do that rightnow for someone, but I'm not
passionate enough for it.
Where the money would over that, even just trying to make money
on it, I don't think I wouldtotally be happy.
So I think it's a balance,right.
(13:01):
I think it's a balance betweenfinding something that you
really enjoy and you're good atit, but that you're passionate
about making money doing that.
Because I can honestly say I'mnot going to be passionate about
making money creating dietplans or eating plans or fitness
plans for someone.
(13:22):
I'm just not.
But it is a passion of mine,it's a part of who I am, but I
would not want to be paid for it, and so what would happen is,
if I started a business likethat, I would be very resentful,
I wouldn't want to be doing itand I wouldn't be happy.
So just ask yourself is thissomething that that I do like
(13:43):
and is it something that I mightget sick of and I don't want to
do anymore?
Because that would make this ahuge mistake to start a business
with that, okay.
Okay.
So number two am I actuallygood at this?
Am I actually good at this?
Is this more than just apassion?
(14:04):
Am I actually skilled at it?
And you have to ask yourselfthat right now.
Otherwise this could be amassive mistake.
You could be starting abusiness just based on something
you're passionate about andyou're not actually good at it.
Right, it's not somethingthat's your skill.
I've had new business ownerscome to me with different ideas
(14:25):
of things.
They're like oh, I have apassion for art, but their art I
mean, obviously art issubjective, but they're not
actually that good at it.
Right, it's just something thatthey like to do, and they like
to doodle, and it's catharticfor them and it's drawing, but
are they really that good at it?
Or they may be good at it, butthey're not good at teaching it,
(14:46):
and that's what they wanted todo was do teaching classes, and
they're not really a goodteacher at all.
These are just examples, y'all.
I'm just trying to make youthink.
I'm just trying to make youthink, and I was not saying that
art can't be successful.
I know plenty of artists thatdo very well.
Their art is perceived, as youknow, respected and loved and
(15:09):
adored, and really draws out afeeling in people when they see
it.
So that's not what I'm saying.
If you thought that's what Iwas saying, you missed the point
.
The point was ask yourself andassess am I actually good at
this?
So I want you to think aboutthe things that you're
passionate about.
What are you actually reallygood at that?
People come to you for that.
They ask you for that.
They want to know more aboutthat.
(15:30):
They maybe respect you for that.
They identify you as right.
A passion, though, doesn't meanyou're actually really good at
doing that and offering that ina business.
That could be a huge mistake,huge mistake.
You're like, well, I ampassionate about XYZ, so I'm
(15:52):
going to open this business, andthen you start trying to do it
and you don't give good resultsto the people.
Okay, you just don't.
It doesn't give them thetransformation or the joy that
you hoped that it would.
So having a passion forsomething does not mean you're
actually good at it.
(16:13):
You need to assess your skills.
By the way, if you're listening, I have an iKiGuy guide.
I don't know if y'all haveheard of this.
It's a Japanese term that meansreason for being and it's like
it gives you a guide.
And then there's like a Venndiagram of matching up your
skills and your expertise andall that and need in the market.
Make sure you get that.
It's a free download.
You can scroll down in the shownotes and get it, because this
(16:34):
is what you need to do.
You need to be smart about thisintersection of what your skills
are and what you're actuallypassionate about, right?
Like I love the thought ofpeople like you gaining the
courage and the skills needed toactually build a business,
(16:56):
doing something that you love,that you love to do, but
actually building a business andnot a hobby, right?
But if I wasn't good at this,if I didn't actually have a plan
, a strategy, know how to dealwith people, didn't know how to
motivate people, wasn'tencouraging, didn't actually
(17:18):
listen to y'all and I justspewed information in your face,
I would not be good at it andthis business would not succeed.
Y'all are here.
Y'all may feel that I'm good atsomething.
I don't know what you may feel.
That is from your perspective.
Some people say I'm encouraging, motivating, right?
I'm not saying any of this tobrag.
(17:38):
I'm just trying to tell you tolook out for your skills and
what people tell you that you'regood at, and you can take
skills assessments online.
There's all kinds of things and, by the way, if you're trying
to figure out your best businessidea, I walk you through all
how to do that.
I have a workshop for that soyou can scroll down to and ways
to work with me and I go throughall that with you and help you
(18:01):
narrow down and figure out yourbusiness idea.
But you've got to make sure thatyou are actually good at the
thing you want to start abusiness on, or it could be a
huge mistake, okay, okay.
So number one was could yourpassion change?
(18:22):
Like you got to look at yourpassion and actually look at it
and say is this something thatlong-term okay, I'm not saying
you're locked into this businessforever.
That long term Okay, I'm notsaying you're locked into this
business forever.
But the general idea of yourbusiness are you excited about
it and do you think you will befor years to come?
And if maybe there's an area ofit that you may not love
(18:44):
forever, could it evolve intosomething that could?
Because, kind of like my onlineboutiques, it was still finding
unique, cute things.
It's a boutique and it stillworked because we were
passionate about that, eventhough my life stage changed.
My season of life changed, sothe product must change.
But it still was kind of thesame genre, right?
(19:09):
A stylish boutique.
It had a certain look to it,right?
A stylish boutique.
It had a certain look to it,right.
But if I was totallydisenchanted with home decor or
gifts or anything like that,that business would not have
worked because I would have beenbored later.
I would have been bored, bored.
So I had to make sure it wassomething that was long-term,
that I felt good about long-term, okay.
(19:31):
Number two ask yourself am Iactually good at this?
If I think I have a passion forthis, I need to take it a step
further.
Am I actually skilled at it?
Do I have an expertise?
Okay, number three ask yourselfif your passion is actually
(19:53):
clouding your judgment on whatyou should be doing to make more
money in your business.
Is it clouding your judgment?
And this can totally, totallyhappen.
Okay, we all know this.
You know we've dated people.
You've probably dated peoplebefore you found your husband or
(20:14):
wife or a long-term partner,right, and you know how you
might get enamored with someoneand you're like, oh, he or she's
really cute, they have a goodjob, they're pretty amazing.
Maybe they had some money orthey wooed you somehow who knows
, who knows something about themand did that cloud your
(20:43):
judgment over the kind of personhe or she really was?
Like I want you to think aboutit.
Can you think of an example inyour past?
Like I'm thinking of someoneright now.
Right, you dated them and youwere maybe enamored with them at
first and it clouded yourjudgment and you went on a few
dates and then you're like whatam I doing?
This is not right for me.
I know this is not long-termRight, I know it.
(21:04):
And sometimes we can do thatwith our businesses, especially
when we start, because we getenamored with the thought of
being our own boss, creatingsomething all our own, doing
something really cool, you know,building even a part-time,
fulfilling career where we canmake a difference.
We're enamored with that ideaand there's a lot of marketing
being thrown at you.
(21:25):
I always talk about this, butit talks about the awesomeness
of entrepreneurship and I agree.
But sometimes I see stuff andI'm like this is a little extra,
like this is extra.
I don't know if you feel thisway.
But it's become so popular totalk about being your own boss
(21:45):
and y'all.
It is not for everyone and formost people you have to start
kind of on the side and makesure you like it and test it.
Do all that before you can jumpin.
But they, especially to youngmen, I think they market a lot
about entrepreneurship andthere's been a shift in their
thinking that, oh, I can forsure be an entrepreneur.
And I'm seeing a lot that arehaving a hard time when they
(22:08):
could have had a stable careerand then build a business on the
side.
Now we could go into the wholetopic of going all in believing
in yourself, going for it and Iagree with all of that.
But I'm just saying you can'tget enamored with the idea so
much that it clouds yourjudgment on the kind of business
(22:28):
you should start, what youshould be purchasing for your
business in the beginning, thesmart you know strategic
decisions that you're making.
It can't cloud your discernmenton, again, what you should and
shouldn't be buying, what youshould and shouldn't be selling,
what coaches to use, whatcourses to buy, how much
inventory to buy, what servicesyou should offer.
(22:50):
I think we get very enamoredwith this idea of what could be,
which is great.
We should.
That's what we're doing, butit's going so far that it's
clouding your judgment on whatyou should actually be selling,
and you have to think about that.
You have to keep it simple,right?
I talk about this a lot.
(23:11):
I talk about this in my JustGetting Started Bootcamp about
having a simple offer andselling it in the most simple
way and marketing it in the mostsimple way.
But I've seen it cloud people'sjudgment where they're like no,
I'm going to do Facebook adsright now, I'm going to do this
and this, and really theirproduct or service isn't that
(23:33):
great.
If people don't really need whatyou offer, it's going to be
very hard to get them to buy it.
If they don't already love thegenre of what you're selling,
the niche of what you're selling, if they don't already love it,
it's going to be hard in thebeginning to just convert
somebody.
Your job is to find the peoplethat already want and love what
(23:57):
you offer, even if they don'tknow about it yet, but they
would.
If they knew about it, theywould love it.
You have to find those people.
Where are they?
You have to find those people,but you can't get enamored.
I mean, I've seen even businessowners that have been in
business a while that they justlove it so much that they hang
on to this business and it's notmaking the money they need and
(24:19):
they're not doing the things toput themselves out there in a
business-minded way, in astrategic way.
They're just kind of sittingback because they love it like a
hobby.
They're not really doing thethings that turn it into a
business Is this making sense.
So you have to ask yourselftoday is it clouding my judgment
on any of the decisions thatI'm making in my business?
(24:40):
Okay, this is when it can bedangerous.
It can be very dangerous ifit's clouding your judgment and
you're not able to see ordiscern that this has to be a
business and not a hobby.
So let's review these again.
I want you to think through.
If you have said before this ismy passion or I'm following my
(25:00):
passion, or you heard me say it,I want you to stop and ask
yourself could my passion forthis change right?
Could it change?
Could it wane, because I needto be very careful what I'm
offering or could I pivot whatI'm offering?
Could I adapt?
Could I slightly change so thatI would have this, I feel?
Would I feel passionate aboutit for a while and do I feel
(25:22):
even more passionate abouttrying to make money with it?
Right?
Number two if I've said I thisis my passion, or that I'm
pursuing my passion, am Iactually good at it?
Am I actually good at this?
And number three is my quotepassion clouding my judgment.
(25:45):
Am I letting passion overtakestrategic steps?
Am I doing the right things toactually build a business and
not a hobby.
That's it, y'all.
I hope today you think itthrough and I may be changing,
sometimes not saying passion asmuch, I don't know.
(26:05):
We're going to see.
I've been testing it.
Actually, the past few daysI've had some calls with clients
and stuff and I've been saying,you know, because you want to
turn your talents and yourskills and your God-given gifts
into a business, I wasrefraining purposely from using
the word passion to see how thatfelt with me and to see if it
woke people up that this can'tjust be a hobby, that this has
(26:28):
to be actually something you'regood at.
So I hope this helps.
I'm so happy for you.
This is to be actuallysomething you're good at, so I
hope this helps.
I'm so happy for you.
This is all something fun thatwe can ponder today right about
our businesses, and I'm soexcited for you.
If you need help with yourbusiness, if you'd love to have,
just like a free, quick claritycall with me, a 15-minute
clarity call, scroll down in theshow notes and I have a link
(26:50):
where you can inquire aboutone-on-one coaching.
We could just have a quick calland I could just see what's
holding you back and then sharewith you how I could possibly
help you, if I think we're a fit.
So again, I'm so happy for you.
I'm so proud of you for havingthe courage and the tenacity to
go for this, because I know itwill be one amazing journey.
So that's, it.
Speaker 2 (27:14):
Y'all have a great day, bye now.
Now this episode may be over,but our relationship does not
have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(27:35):
Bye.
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're gonna have some fun,so let's get started.
Speaker 3 (00:23):
Well, hello, this is Kimberly.
It's episode 288, and I am soglad that you're here today
because we're talking about whystarting a business based on a
passion might be a huge mistake.
I don't want this to happen toyou.
I want you to love what you do,but you have to realize, people
, that passion can't be the onlyreason why you're starting this
(00:46):
business.
I know it's hard because Iactually talk about this a lot,
so I'm going to delve into thatand we're going to have a good
conversation today to make surethat you're starting a business
that will actually be a businessand not a hobby.
If you're new here, welcome.
I'm so glad that you found thispodcast.
There's no doubt that thisjourney is going to be amazing
(01:07):
for you, whether you're starting, growing or maybe even starting
a podcast.
Whatever it is, you're in theright place and I'm so happy to
help you.
What you're going to want to doright now is get your hands on
the party favors.
Oh, yes, I have party favorsfor you if you scroll down in
the show notes, so, like ifyou're on apple podcast, for
example, scroll down in the shownotes you'll see the link to
get my free resources and youcan pick and choose what you
want, like I've got a wholemaster spreadsheet of all my
(01:28):
apps and tools that I recommend.
I've got a brand newmasterclass that's called Stop
Flailing and Start Growing, andit's great.
It's like 30 minutes y'all.
So sit down and pay attentionbecause I'm going to share with
you the five-step strategy forhow you can confidently start
showing up and consistentlygenerating sales.
Okay, if you've got a newbusiness, so make sure you check
(01:49):
out that new free training.
Also, if you're in the startingstage of your business, I've
got a 16-step checklist and someother things.
So y'all go check those outright now, get plugged in, and I
have a Facebook group a freeFacebook group called Women
Starting Businesses and PodcastsDoing what we Love.
You're welcome to come in there.
And then, if you've beenlistening a while, thank you so
much to all my loyal listeners.
Y'all are awesome, amazing,grateful, wonderful human beings
(02:12):
.
Thank you so much for the kindnotes and for the, the
thankfulness that you share withme for this podcast, and it
just means so much to me.
And thank you for the reviews.
And, speaking of that, if youhave been listening a while and
you've never taken the time togive it a five-star rating.
Would you be so kind to do thatas a big favor to me.
All you have to do is hit fivestars, like if you're an Apple
(02:33):
podcast.
Just hit the five stars, or youcan even write a written review
.
And those warm my soul.
They mean so much to me and Ican't help but think that it
tells Apple and Spotify and allthe players out there that this
podcast is valuable, and to showit to more people like you who
just want to build a fulfillingcareer with a business doing
what they love.
So, anyways, if you can leave areview, that would just mean
(02:55):
the world to me.
So that's it.
Okay, on to the episode.
Speaker 2 (03:04):
Well, hello friends.
How are you?
How's everything going withyour business?
I'm so excited for you.
I'm so happy that you're beingcourageous enough and proactive
enough to pursue your businessdream.
Speaker 3 (03:18):
I think it's so wonderful.
I know our topic today is aboutturning your passion into a
business, because it couldactually be a mistake, and some
of you may be here going well, Ialready have my business open
and I've already turned mypassion into a business.
Well, this is still going toapply to you because it's going
to make you think about theproducts and services and
(03:41):
programs or coaching, consulting, whatever it is that you offer.
It's going to make you thinkhard about that.
I don't want you starting abusiness to ever be something
you regret or to be a mistake,and so that's why I'm trying to
prepare you the mostcost-effective way.
I don't want you overspending.
(04:05):
I don't want you taking awaytime from the things that you
love in your life right, whetherit's your family, your friends,
your activities, yourvolunteering, whatever it is
right.
But today we've got to havethis hard conversation because I
have been thinking about this alot lately, y'all know, since
I've started my business, I talkabout turning your passion into
(04:28):
a business.
I talk about it all the time,but I've kind of had a change of
heart, and I think it's becausenumber one, I've worked with a
lot of you Now.
Now we're five years in and I'mlike seeing a trend that you'll
say you have a passion and thenyou turn it into a business,
(04:52):
but sometimes what you don'trealize is that passion itself
for the one thing wasn't reallyworthy of a business, meaning it
may be really hard to monetize,and that breaks my heart.
But what I usually do withclients like that is we look at
(05:15):
what ways can you make moneywith this and can you become
passionate about offering it inthat form, about offering it in
that form?
So I think it's just kind of amental shift and it gets you
more in a business mindsetversus a hobby mindset, right?
So today we're going to talkabout these three things, or
(05:37):
three questions I want you toask yourself and just kind of
think through so that you canmake sure this isn't just based
on a passion, that you areactually creating something
really cool and different andsomething that people want to
pay their hard-earned money forand that you're actually good at
(05:58):
.
I think that's a key.
So let's talk through these,okay, so the first thing to
think through is how passionatereally am I about this, like,
how passionate really am I?
Could this wane?
Is this something that I mightbe temporarily passionate about?
(06:19):
It's kind of funny, because Iwas thinking about when I
started my first business with afriend and we had both bought
new homes, and so when westarted it, we were passionate
about finding home accessoriesthat were unique but also priced
reasonably okay, not like ahigh-end furniture store.
And this was in 20, no, I'm notgonna say 2020.
(06:41):
Year 2000, okay, no, I'm notgonna say 2020.
You're 2000,.
Okay, you're 2000 is when westarted it.
But we were like we wish therewas just cuter homestuff and
Target wasn't known like forcute homestuff.
We didn't have home goods.
There was TJ Maxx and Ross, butthere were or maybe it was just
Ross, I can't remember, but Iknow it was Ross, but I can't
(07:05):
remember if there was reallygood home decor.
I don't think there was.
I think that's why we saw a gap.
We were all young professionalsand we were, you know, buying
our first homes and we're liketrying to decorate them Right,
and so that's what we did was wewere passionate about that.
Well then we, we open ourbusiness, we start doing home
shows, and then I had my firstchild.
I had actually had her monthsbefore a couple of months before
(07:29):
we officially started ourbusiness.
But what happened was afterlike that first year, whatever
we're like, oh my gosh, we wantlike baby stuff because I had my
first child.
So our business then evolved toadding baby goods and we had
like blankets and cute littleburp cloths and bibs and little
(07:49):
booties and all the cute stuffright, and so we were passionate
about all the baby stuff.
So it started evolving to likehome stuff.
Then it started kind of havingthis mix of baby stuff and then
monogramming was becoming very,very popular and so by the time
(08:09):
I took the business online in2003, it was like everything was
personalized.
So it had evolved from likehome accessories that obviously
were not personalized they werelamps and and wall art and and
all kinds of stuff, candles andthen we had all this baby stuff
and now it's all monogrammed andI'm passionate about it because
I have a baby and then I haveanother child Right, and so then
(08:31):
I have two and I'm like sellingeverything that's baby-oriented
.
And then I opened up my secondboutique, which was collegiate
and NFL baby fan gear, so likeonesies, blankets, crib bedding,
drapes, all the stuff indifferent teams, the college
teams, so Texas, longhorn,michigan, florida, everything
(08:51):
Right.
So I'm thinking about thatevolution Right, and we started
our business with homeaccessories.
Now you could argue that we werepassionate as time went on and
our business kind of pivotedright and I was just meeting the
market demand where it was, andthat's great.
But you have to realize if youdo want to go all in on a
(09:17):
certain type of business, youcan pivot, but are you going to
get sick of it?
I think that's really thequestion.
Is it so timely that you'regoing to get sick of it?
Like you go all in, you spendmoney, you open a business, you
create a website for all thisstuff and then you realize in a
year you want to take it a wholedifferent direction.
(09:37):
That can happen.
But I want you to think about itnow because I don't want this
to be a mistake where you getlocked in to a certain thing.
Because imagine if I had gottenlocked in to home you know home
accessories and decor, which Istill love to this day, and I'm
probably now back around to thatat this age right, where I love
that kind of stuff, because Idon't have a baby or a grandbaby
(09:59):
in my life, so I'm not reallyaround or privy to all the new
baby stuff, right?
So you have to think about it.
Can your business fluctuate orcan it not?
It's like if you opened let'ssay you opened a car wash or
something, right, you're lockedinto a car wash.
It's not going to change into agift shop.
I mean, I guess you could add agift shop, but y'all know what
(10:22):
I'm talking about.
Like you're locked in and so youhave to say am I passionate
about making money for this,versus just for the products
that I'm selling?
Is this making sense at all?
Can I be passionate about thisand really be more passionate
(10:52):
about the money that I need tomake for it?
Because I know a lot of youtell me that your business is
about more than the money, andmine has been too.
But there is a point where ithas to be about the money, or
it's just a hobby.
Right, it's just a hobby, andthat's fine.
We all can have hobbies.
There's no shame in the game.
But the fact is you're startinga business.
So my point for this number onequestion is to ask yourself will
(11:14):
my passion completely change?
And I just don't want you tomake a mistake.
Where you wouldn't bepassionate about.
Is there a chance that youcould not be passionate about
that at all?
Or is there a chance that youknow, maybe it could evolve and
it could change?
But I just want to make surethat you're not going to decide
(11:35):
in a year that you don't reallylike this.
You've moved on to somethingelse, right?
I don't want you to invest yourtime, energy and money and then
just move on to something else.
So you have to ask yourselfcould my passion for this
actually change or am I morepassionate about the money that
(11:56):
could be made?
So I want you to be passionateabout the money that can be made
and to be looking at it from abusiness standpoint of how can I
make money from this businessdoing something that I do really
like.
It doesn't have to be yourbiggest passion.
I mean, there's a lot of thingsin my life that I'm passionate
about Fitness, all kinds ofthings, right.
(12:18):
But I'm not doing that becauseI know, like when I was starting
this business, I was, like youknow, I love fitness and eating
healthy.
I already think about it enough.
This would be so draining if Idid a business on that Like and
I'm actually an expert in a lotof health and fitness stuff,
right.
I'm no doctor Not like that butI know enough where I could
(12:40):
help people get fit, clean uptheir food, find an eating plan
that works for them.
I literally could do that rightnow for someone, but I'm not
passionate enough for it.
Where the money would over that, even just trying to make money
on it, I don't think I wouldtotally be happy.
So I think it's a balance,right.
(13:01):
I think it's a balance betweenfinding something that you
really enjoy and you're good atit, but that you're passionate
about making money doing that.
Because I can honestly say I'mnot going to be passionate about
making money creating dietplans or eating plans or fitness
plans for someone.
(13:22):
I'm just not.
But it is a passion of mine,it's a part of who I am, but I
would not want to be paid for it, and so what would happen is,
if I started a business likethat, I would be very resentful,
I wouldn't want to be doing itand I wouldn't be happy.
So just ask yourself is thissomething that that I do like
(13:43):
and is it something that I mightget sick of and I don't want to
do anymore?
Because that would make this ahuge mistake to start a business
with that, okay.
Okay.
So number two am I actuallygood at this?
Am I actually good at this?
Is this more than just apassion?
(14:04):
Am I actually skilled at it?
And you have to ask yourselfthat right now.
Otherwise this could be amassive mistake.
You could be starting abusiness just based on something
you're passionate about andyou're not actually good at it.
Right, it's not somethingthat's your skill.
I've had new business ownerscome to me with different ideas
(14:25):
of things.
They're like oh, I have apassion for art, but their art I
mean, obviously art issubjective, but they're not
actually that good at it.
Right, it's just something thatthey like to do, and they like
to doodle, and it's catharticfor them and it's drawing, but
are they really that good at it?
Or they may be good at it, butthey're not good at teaching it,
(14:46):
and that's what they wanted todo was do teaching classes, and
they're not really a goodteacher at all.
These are just examples, y'all.
I'm just trying to make youthink.
I'm just trying to make youthink, and I was not saying that
art can't be successful.
I know plenty of artists thatdo very well.
Their art is perceived, as youknow, respected and loved and
(15:09):
adored, and really draws out afeeling in people when they see
it.
So that's not what I'm saying.
If you thought that's what Iwas saying, you missed the point
.
The point was ask yourself andassess am I actually good at
this?
So I want you to think aboutthe things that you're
passionate about.
What are you actually reallygood at that?
People come to you for that.
They ask you for that.
They want to know more aboutthat.
(15:30):
They maybe respect you for that.
They identify you as right.
A passion, though, doesn't meanyou're actually really good at
doing that and offering that ina business.
That could be a huge mistake,huge mistake.
You're like, well, I ampassionate about XYZ, so I'm
(15:52):
going to open this business, andthen you start trying to do it
and you don't give good resultsto the people.
Okay, you just don't.
It doesn't give them thetransformation or the joy that
you hoped that it would.
So having a passion forsomething does not mean you're
actually good at it.
(16:13):
You need to assess your skills.
By the way, if you're listening, I have an iKiGuy guide.
I don't know if y'all haveheard of this.
It's a Japanese term that meansreason for being and it's like
it gives you a guide.
And then there's like a Venndiagram of matching up your
skills and your expertise andall that and need in the market.
Make sure you get that.
It's a free download.
You can scroll down in the shownotes and get it, because this
(16:34):
is what you need to do.
You need to be smart about thisintersection of what your skills
are and what you're actuallypassionate about, right?
Like I love the thought ofpeople like you gaining the
courage and the skills needed toactually build a business,
(16:56):
doing something that you love,that you love to do, but
actually building a business andnot a hobby, right?
But if I wasn't good at this,if I didn't actually have a plan
, a strategy, know how to dealwith people, didn't know how to
motivate people, wasn'tencouraging, didn't actually
(17:18):
listen to y'all and I justspewed information in your face,
I would not be good at it andthis business would not succeed.
Y'all are here.
Y'all may feel that I'm good atsomething.
I don't know what you may feel.
That is from your perspective.
Some people say I'm encouraging, motivating, right?
I'm not saying any of this tobrag.
(17:38):
I'm just trying to tell you tolook out for your skills and
what people tell you that you'regood at, and you can take
skills assessments online.
There's all kinds of things and, by the way, if you're trying
to figure out your best businessidea, I walk you through all
how to do that.
I have a workshop for that soyou can scroll down to and ways
to work with me and I go throughall that with you and help you
(18:01):
narrow down and figure out yourbusiness idea.
But you've got to make sure thatyou are actually good at the
thing you want to start abusiness on, or it could be a
huge mistake, okay, okay.
So number one was could yourpassion change?
(18:22):
Like you got to look at yourpassion and actually look at it
and say is this something thatlong-term okay, I'm not saying
you're locked into this businessforever.
That long term Okay, I'm notsaying you're locked into this
business forever.
But the general idea of yourbusiness are you excited about
it and do you think you will befor years to come?
And if maybe there's an area ofit that you may not love
(18:44):
forever, could it evolve intosomething that could?
Because, kind of like my onlineboutiques, it was still finding
unique, cute things.
It's a boutique and it stillworked because we were
passionate about that, eventhough my life stage changed.
My season of life changed, sothe product must change.
But it still was kind of thesame genre, right?
(19:09):
A stylish boutique.
It had a certain look to it,right?
A stylish boutique.
It had a certain look to it,right.
But if I was totallydisenchanted with home decor or
gifts or anything like that,that business would not have
worked because I would have beenbored later.
I would have been bored, bored.
So I had to make sure it wassomething that was long-term,
that I felt good about long-term, okay.
(19:31):
Number two ask yourself am Iactually good at this?
If I think I have a passion forthis, I need to take it a step
further.
Am I actually skilled at it?
Do I have an expertise?
Okay, number three ask yourselfif your passion is actually
(19:53):
clouding your judgment on whatyou should be doing to make more
money in your business.
Is it clouding your judgment?
And this can totally, totallyhappen.
Okay, we all know this.
You know we've dated people.
You've probably dated peoplebefore you found your husband or
(20:14):
wife or a long-term partner,right, and you know how you
might get enamored with someoneand you're like, oh, he or she's
really cute, they have a goodjob, they're pretty amazing.
Maybe they had some money orthey wooed you somehow who knows
, who knows something about themand did that cloud your
(20:43):
judgment over the kind of personhe or she really was?
Like I want you to think aboutit.
Can you think of an example inyour past?
Like I'm thinking of someoneright now.
Right, you dated them and youwere maybe enamored with them at
first and it clouded yourjudgment and you went on a few
dates and then you're like whatam I doing?
This is not right for me.
I know this is not long-termRight, I know it.
(21:04):
And sometimes we can do thatwith our businesses, especially
when we start, because we getenamored with the thought of
being our own boss, creatingsomething all our own, doing
something really cool, you know,building even a part-time,
fulfilling career where we canmake a difference.
We're enamored with that ideaand there's a lot of marketing
being thrown at you.
(21:25):
I always talk about this, butit talks about the awesomeness
of entrepreneurship and I agree.
But sometimes I see stuff andI'm like this is a little extra,
like this is extra.
I don't know if you feel thisway.
But it's become so popular totalk about being your own boss
(21:45):
and y'all.
It is not for everyone and formost people you have to start
kind of on the side and makesure you like it and test it.
Do all that before you can jumpin.
But they, especially to youngmen, I think they market a lot
about entrepreneurship andthere's been a shift in their
thinking that, oh, I can forsure be an entrepreneur.
And I'm seeing a lot that arehaving a hard time when they
(22:08):
could have had a stable careerand then build a business on the
side.
Now we could go into the wholetopic of going all in believing
in yourself, going for it and Iagree with all of that.
But I'm just saying you can'tget enamored with the idea so
much that it clouds yourjudgment on the kind of business
(22:28):
you should start, what youshould be purchasing for your
business in the beginning, thesmart you know strategic
decisions that you're making.
It can't cloud your discernmenton, again, what you should and
shouldn't be buying, what youshould and shouldn't be selling,
what coaches to use, whatcourses to buy, how much
inventory to buy, what servicesyou should offer.
(22:50):
I think we get very enamoredwith this idea of what could be,
which is great.
We should.
That's what we're doing, butit's going so far that it's
clouding your judgment on whatyou should actually be selling,
and you have to think about that.
You have to keep it simple,right?
I talk about this a lot.
(23:11):
I talk about this in my JustGetting Started Bootcamp about
having a simple offer andselling it in the most simple
way and marketing it in the mostsimple way.
But I've seen it cloud people'sjudgment where they're like no,
I'm going to do Facebook adsright now, I'm going to do this
and this, and really theirproduct or service isn't that
(23:33):
great.
If people don't really need whatyou offer, it's going to be
very hard to get them to buy it.
If they don't already love thegenre of what you're selling,
the niche of what you're selling, if they don't already love it,
it's going to be hard in thebeginning to just convert
somebody.
Your job is to find the peoplethat already want and love what
(23:57):
you offer, even if they don'tknow about it yet, but they
would.
If they knew about it, theywould love it.
You have to find those people.
Where are they?
You have to find those people,but you can't get enamored.
I mean, I've seen even businessowners that have been in
business a while that they justlove it so much that they hang
on to this business and it's notmaking the money they need and
(24:19):
they're not doing the things toput themselves out there in a
business-minded way, in astrategic way.
They're just kind of sittingback because they love it like a
hobby.
They're not really doing thethings that turn it into a
business Is this making sense.
So you have to ask yourselftoday is it clouding my judgment
on any of the decisions thatI'm making in my business?
(24:40):
Okay, this is when it can bedangerous.
It can be very dangerous ifit's clouding your judgment and
you're not able to see ordiscern that this has to be a
business and not a hobby.
So let's review these again.
I want you to think through.
If you have said before this ismy passion or I'm following my
(25:00):
passion, or you heard me say it,I want you to stop and ask
yourself could my passion forthis change right?
Could it change?
Could it wane, because I needto be very careful what I'm
offering or could I pivot whatI'm offering?
Could I adapt?
Could I slightly change so thatI would have this, I feel?
Would I feel passionate aboutit for a while and do I feel
(25:22):
even more passionate abouttrying to make money with it?
Right?
Number two if I've said I thisis my passion, or that I'm
pursuing my passion, am Iactually good at it?
Am I actually good at this?
And number three is my quotepassion clouding my judgment.
(25:45):
Am I letting passion overtakestrategic steps?
Am I doing the right things toactually build a business and
not a hobby.
That's it, y'all.
I hope today you think itthrough and I may be changing,
sometimes not saying passion asmuch, I don't know.
(26:05):
We're going to see.
I've been testing it.
Actually, the past few daysI've had some calls with clients
and stuff and I've been saying,you know, because you want to
turn your talents and yourskills and your God-given gifts
into a business, I wasrefraining purposely from using
the word passion to see how thatfelt with me and to see if it
woke people up that this can'tjust be a hobby, that this has
(26:28):
to be actually something you'regood at.
So I hope this helps.
I'm so happy for you.
This is to be actuallysomething you're good at, so I
hope this helps.
I'm so happy for you.
This is all something fun thatwe can ponder today right about
our businesses, and I'm soexcited for you.
If you need help with yourbusiness, if you'd love to have,
just like a free, quick claritycall with me, a 15-minute
clarity call, scroll down in theshow notes and I have a link
(26:50):
where you can inquire aboutone-on-one coaching.
We could just have a quick calland I could just see what's
holding you back and then sharewith you how I could possibly
help you, if I think we're a fit.
So again, I'm so happy for you.
I'm so proud of you for havingthe courage and the tenacity to
go for this, because I know itwill be one amazing journey.
So that's, it.
Speaker 2 (27:14):
Y'all have a great day, bye now.
Now this episode may be over,but our relationship does not
have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(27:35):
Bye.
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