Shift & Thrive: CEO Insights on Driving Change
In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive! Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization. This show is sponsored by Magnetude Consulting, bringing you the thinking power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
Episodes
What changes when a COO becomes CEO? In this special re-air episode of Shift & Thrive, Natalie Nathanson sits down with Monique McDonough, CEO of WorkTango, to explore the unexpected lessons of stepping into the top seat, the emotional realities of leadership, and what it really takes to guide organizations through change. With more than two decades of experience across consulting, technology, and employee engagement, Monique s...
How do leaders drive real transformation when "the way it has always been done" feels impossible to change, and why does behavior so often lag behind technology? In this episode of Shift & Thrive, host Natalie Nathanson talks with Floris Chaumat, Founder and CEO of Tradora, an AI-powered platform built to improve the vehicle ownership experience for consumers and dealerships. After becoming general manager of a $100 million dea...
What does it take to keep leading when the technology, the market, and your own role keep changing? In this episode of Shift & Thrive, host Natalie Nathanson talks with Don Berchoff, Founder and CEO of TruWeather Solutions, a pioneer in hyperlocal weather intelligence for drones and air taxis. Don spent 24 years in the US Air Force and led science and technology initiatives at the National Weather Service before building his ow...
What does it take to rebuild trust in an organization where most employees are disengaged? In this episode of Shift & Thrive, host Natalie Nathanson talks with Bree Katulak, President and CFO of RenoSys and host of the Unstoppable You podcast, about leading transformation in manufacturing and industrial businesses. A CPA by training, Bree shares how quarterly town halls, fireside chats, and a constant presence on the plant floo...
What does it really take to turn a struggling sales organization into a growth engine, and can slowing down actually be the fastest path to results? In this episode of Shift & Thrive, host Natalie Nathanson talks with George Sens, President and CEO of Lurex Bio, about the current reality framework he used to transform go-to-market motions across multiple companies. George shares how shifting sales teams from pitching products t...
What does it actually take to change how an entire market understands a problem it doesn't yet know it has? In this episode of Shift & Thrive, host Natalie Nathanson talks with Yossi Appleboum, co-founder and CEO of Sepio, about building a cybersecurity company around a category that barely existed when he started it. Yossi shares why he refuses to sell fear, how he can tell when a prospect's thinking has actually shifted, what...
What does it take to reignite growth once it starts to flatten, and why do so many leaders assume their team already understands the plan? In this episode of Shift & Thrive, host Natalie Nathanson talks with Mark Schwartz, who co-founded and helped scale Fabrinet to over a billion dollars in revenue before taking on the CEO role at STAT. Mark walks through the wake-up call that came when an outside consultant revealed his leade...
What does it actually take to build trust when AI has made it easier than ever to produce mediocre content? In this special compilation episode of Shift & Thrive, host Natalie Nathanson pulls together candid insights from a range of go-to-market leaders and CEOs on what is really driving attention and credibility in B2B today. The conversation moves through personal branding, employee advocacy, the brand versus demand debate, a...
How are shifting buyer behaviors and AI reshaping B2B go-to-market strategies? What happens when companies fail to adapt? In this Go-to-Market Spotlight episode of Shift & Thrive, host Natalie Nathanson talks with Kerry Cunningham, Head of Research and Thought Leadership at 6Sense, about the realities of modern B2B buying. With decades of experience, Kerry breaks down how outdated outbound tactics give way to smarter, signal-dr...
If you can no longer draw a clean line from marketing activity to revenue, does that mean marketing isn't working, or does it mean you're measuring it wrong? In this episode of Shift & Thrive, host Natalie Nathanson sits down with Michele Johnston, Director of Digital Delivery and AI Lead at Magnetude Consulting, for a special internal conversation on how AI and shifting search behavior are upending buyer journeys. Michele expl...
What does a reduction in force actually cost you once the client relationships start to unravel? In this episode of Shift & Thrive, host Natalie Nathanson sits down with Kelley Hippler, Chief Revenue Officer at Thought Industries and former Global Chief Sales Officer at Forrester, where she led a team of over 800 and grew revenue by 51 percent. Kelley draws on decades of go-to-market transformation experience, from modernizing ...
What happens when a new CEO and board walk into a company at an inflection point, and the old playbook no longer applies? In this Go-to-Market Deep Dive episode of Shift & Thrive, host Natalie Nathanson sits down with Amit Pande, an experienced AI GTM and Product advisor, who has held roles at Google, Oracle, Yahoo, HP, and multiple AI startups. Amit walks through the three forces that carried his last company through reinventi...
What changes in a leader the moment they stop being the one with all the answers? In this episode of Shift & Thrive, host Natalie Nathanson talks with Joseph Monastiero, CEO of HiQo, just shy of his 90-day mark in the role after rising through sales leadership to chief revenue officer. Joseph opens up about the discomfort of learning to delegate, why he now waits until the end of meetings to speak, and how radical candor and sh...
What does it take to lead a team through transformation when nobody knows the right answers? In this episode of Shift & Thrive, host Natalie Nathanson talks with Vivek Mahapatra, Chief Product Officer at LexisNexis Legal and a former member of the founding team behind Salesforce's Agentforce, about building a go-to-market strategy around the customer rather than internal assumptions. Vivek breaks down how he maps the full custo...
How do CEOs lead a company through radical business transformation without losing employee trust? In this episode of Shift & Thrive, host Natalie Nathanson talks with Jon Billow, Chief Revenue Officer of BNS and CEO of BNS Networks, about change management and leadership transformation in fast-moving markets. Jon shares the story of pivoting an entire data center company into a consulting organization after a major customer bre...
How do leaders stay ahead when the rules keep changing before they even finish adapting to the last shift? In this episode of Shift & Thrive, host Natalie Nathanson talks with Ann Reilly, founder of AdaptSuccess, a growth and transformation leader who spent her career navigating disruption at companies including STAR TV, Intuit, and Yahoo. Ann shares the moment she realized the digital media world she knew was about to be resha...
What happens when a founder applies the lessons of two successful exits to one of AI's biggest challenges: trust in a world of deepfakes and digital fraud? In this episode of Shift & Thrive, host Natalie Nathanson talks with Shawn-Marc Melo, founder and CEO of deepidv, an AI-native identity verification and compliance platform. Shawn walks through how he approached this third venture differently, from an impromptu trade show la...
What's the hardest leadership skill for a founder to learn, and why does almost everyone get it wrong at first? In this episode of Shift & Thrive, host Natalie Nathanson talks with Ahmad Jadallah, Founder and CEO of PanBio, an AI-native platform that helps governments and hospitals localize clinical genetic testing and makes genomic data more accessible for researchers worldwide. Ahmad opens up about his unconventional path fro...
What does it take to build a business so well structured that it could run without you? In this Investor Spotlight episode of Shift & Thrive, host Natalie Nathanson talks with Paul Oggelsby, a former IT managed services CEO and Founder, who exited his business in 2022, and now is an investor, chairman, and advisor. Paul shares how a single Reddit post connected him with thousands of struggling founders, the impact the book Trac...
What does it take for a lifelong engineer to build a high-growth services firm on a foundation of radical transparency and relentless speed? In this episode of Shift & Thrive, host Natalie Nathanson sits down with Tameem Hourani, Founder and CEO of RapDev, a firm that helps enterprises modernize their technology environments with speed, automation, and best-in-class implementations. Named Datadog's Partner of the Year four time...
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