Shift & Thrive: CEO Insights on Driving Change
In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive! Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization. This show is sponsored by Magnetude Consulting, bringing you the thinking power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
Episodes
Scaling out of founder-led sales is one of the most critical, yet deeply misunderstood transitions any B2B company will ever face. In the early days, no one sells the vision better than the founder. The passion, the relationships, and the storytelling instinct all lives with the person who built the thing. But as companies mature, the scrappy hustle that fueled early growth eventually stops working, and that inflection poi...
What does it actually take to lead a commercial transformation before anyone else believes in it, and what happens when the biggest threat to closing a deal is not your competitor, but your buyer's fear of being wrong? In this episode of Shift & Thrive, host Natalie Nathanson sits down with Paul Terry, global go-to-market leader, advisor, and investor at Tech Operators, who brings over 25 years of experience building a...
What if the reason your go-to-market isn't working has nothing to do with your tactics and everything to do with how your leadership team defines, owns, and executes it in the first place? In this Re-air episode of Shift & Thrive, host Natalie Nathanson is joined by Sangram Vajre, Co-Founder and CEO of GTM Partners, bestselling author of Move, and pioneer of account-based marketing, for a candid conversation on what it...
What happens to a founder's mental performance when the company is winning on paper but quietly unraveling from the inside, and what does neuroscience say about fixing it? In this episode of Shift & Thrive, host Natalie Nathanson sits down with Kevin Bailey, CEO and Co-Founder of Dream Fuel and a three-time Inc. 500 founder, to explore the intersection of leadership, mental performance, and neuroscience. Kevin opens up...
What does it actually take to build a market category that doesn't yet exist, and how do today's go-to-market leaders use AI to accelerate that process without losing the human edge? In this Go-To-Market Deep Dive episode of Shift & Thrive, host Natalie Nathanson sits down with Kat Wendelstadt, CMO at Electric Twin and a three-time CMO with a track record of scaling venture-backed startups to billion-dollar valuations....
What does it actually take to reach buyers in a world where AI has flooded every inbox, gated white papers have lost their pull, and generic personalization is table stakes? In this special compilation episode of Shift & Thrive, host Natalie Nathanson brings together five of the sharpest go-to-market minds from previous episodes to tackle one of the biggest disruptions in B2B today.
Kerry Cunningham dismantles the ...
What does it take to transform a venture-backed startup into a profitable, predictable business after acquisition by a public company? In this episode of Shift & Thrive, host Natalie Nathanson sits down with David Axler, CEO of Occupier and seasoned tech executive, to unpack the mechanics of leading high-stakes transformation. David draws on his experience guiding Wave through its post-acquisition evolution under H&...
What does it take to step into the CEO role at the exact moment your industry faces its most turbulent period in history? In this episode of Shift & Thrive, host Natalie Nathanson speaks with Brandon Muniz, CEO of HeiTech Services, a veteran-founded government contracting firm with 26 years of legacy behind it. Brandon shares how he navigated DOGE cuts, a historic government shutdown, and the pressures of a rapidly con...
What does it actually take to survive a business crisis and come out the other side a better leader? In this episode of Shift & Thrive, host Natalie Nathanson sits down with Vaughn Thurman, CEO and Founder of HighGear Software, and a seasoned entrepreneur with nearly 30 years of experience building and scaling technology businesses. Vaughn opens up about the moment his company was simultaneously threatened by a bank ca...
What does it take to reinvent a company not once, but multiple times, while keeping your team aligned, motivated, and moving in the same direction? In this episode of Shift & Thrive, host Natalie Nathanson sits down with Sam Ziman, CEO of Global CI, a data scientist turned operator who has led his organization through a series of deliberate transformations. The business has transformed from federal staffing to managed ...
What does it actually take to move a dual-use technology from a proven prototype to a scalable, fundable business? In this Investor Spotlight episode of Shift & Thrive, host Natalie Nathanson sits down with Derek Willis, Founder and Managing Partner of Etowah Capital Partners, who has spent more than three decades navigating the space between early-stage innovation and full-scale commercialization. Derek shares hard-wo...
What happens when accomplished leaders stop trying to lead like someone else and finally trust their own voice, instincts, and definition of success? In this special International Women's Day compilation episode of Shift & Thrive, host Natalie Nathanson curates powerful moments from past conversations with extraordinary women founders and CEOs, weaving in her own personal reflections on building Magnetude Consulting wh...
What does it really take for a tech company to break into the federal government market, and what separates the ones who land contracts from those who waste time and resources running from meeting to meeting with nothing to show for it? In this episode of Shift & Thrive, host Natalie Nathanson sits down with Harvey Morrison, Founder and CEO of Marion Square, a firm dedicated to helping technology companies successfully...
How are shifting buyer behaviors and AI reshaping B2B go-to-market strategies? What happens when companies fail to adapt? In this Go-to-Market Spotlight episode of Shift & Thrive, host Natalie Nathanson talks with Kerry Cunningham, Head of Research and Thought Leadership at 6Sense, about the realities of modern B2B buying. With decades of experience, Kerry breaks down how outdated outbound tactics give way to smarter, ...
In this Investor Spotlight episode of Shift & Thrive, Natalie Nathanson sits down with Elena Gantvarg, Principal at Flint Capital, to unpack how early-stage investors evaluate startups in today’s rapidly evolving market. Elena shares firsthand stories of portfolio transformations, explains why product-led growth has become a baseline expectation rather than a differentiator, and offers a candid look at what founders of...
In this Go-to-Market Spotlight episode of Shift & Thrive, Natalie Nathanson sits down with Kristina McMillan, a seasoned go-to-market strategist and venture advisor, to unpack how AI is reshaping the way companies grow. Drawing from her experience and hands-on work with early and growth-stage startups, Kristina shares real-world examples of AI-enabled go-to-market transformation. Together, they explore why strong found...
What happens when the host steps into the hot seat to reflect on leadership, growth, and navigating change in uncertain times? In this special re-aired episode of Shift & Thrive, we flip the mic and turn the spotlight on Natalie. Guided by Magnetude’s VP of Client Strategy & Delivery, Cindy Hunter, Natalie shares her entrepreneurial journey, the evolution of Magnetude Consulting, and the leadership lessons shaped b...
How can today’s CEOs evolve fast enough to lead through AI disruption, generational complexity, and outdated incentive systems? In this episode of Shift & Thrive, Natalie Nathanson sits down with executive coach Maximos Lih to unpack how leadership must fundamentally change as companies scale. Drawing from his experience at Google Ventures and coaching hundreds of founders, Maximos explores why ecosystem thinking now m...
How do leaders stay calm, compliant, and effective when everything is on the line, and turn crisis into a catalyst for growth? In this episode of Shift & Thrive, Natalie sits down with Joe Campanella, CEO of Complily, to unpack what it truly means to lead through extreme pressure. Joe shares the behind-the-scenes reality of navigating an 18-month FTC investigation, the leadership lessons forged during uncertainty, and ...
What changes when a COO becomes CEO? In this episode of Shift & Thrive, Natalie Nathanson sits down with Monique McDonough, CEO of WorkTango, to explore the unexpected lessons of stepping into the top seat, the emotional realities of leadership, and what it really takes to guide organizations through change. With more than two decades of experience across consulting, technology, and employee engagement, Monique shares ...
Popular Podcasts
Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Former Bachelor Clayton Echard’s casual one-night fling turned into a paternity nightmare. When the news broke about the scandal, no one believed Clayton at first. He was a reality TV star, and an unpopular one at that. Clayton found himself trying to prove the truth, while trapped in a web of lies, manipulation, and threats. He would soon discover he was not the only one. At its core, this is a story about who you believe and why. It’s an epic battle that would take a group of strangers, citizen sleuths from across the world, to crack the case and finally hold someone accountable. New episodes of Love Trapped are released every Thursday, starting February 26th, 2026. If you would like to reach out to the Love Trapped team, email us at lovetrappedpod@gmail.com and follow along on Instagram @glasspodcasts.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.