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October 29, 2025 47 mins

What does it take to lead a company through transformation while keeping people motivated, curious, and focused on the future? In this episode of Shift & Thrive, Natalie sits down with Matt Waxman, Chief Product Officer at Arctera, a data management company reimagining how enterprises handle compliance, resilience, and lifecycle governance. From making people “comfortably uncomfortable” to creating a culture that embraces experimentation, Matt explores how leaders can align teams around a shared strategy, harness AI as an accelerator (not a replacement), and keep transformation human-centered.


Takeaways:

  • Culture drives transformation. Change only sticks when people feel safe to take risks and fail forward, creating an environment where learning and experimentation are rewarded.
  • Make people uncomfortably comfortable. Growth requires disruption; leaders must push teams to think differently while maintaining psychological safety and trust.
  • Lead with clarity, not chaos. Aligning on strategy first, why and what success looks like, sets the foundation before diving into structure, goals, or execution.
  • Focus is your growth engine. Narrowing your go-to-market efforts, customer touchpoints, and messaging allows for deeper impact and more meaningful relationships.
  • AI should eliminate “soul-crushing work.” Use AI to remove repetitive tasks, accelerate creativity, and empower teams to focus on strategic thinking.
  • Adapt your leadership to the moment. Situational leadership, balancing consistency in values with flexibility in approach, is key to thriving through any transformation.


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This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. 

Learn more at: https://www.magnetudeconsulting.com 

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