What does it really take to build and evolve a go-to-market engine that drives sustainable growth in today’s environment? This week, we’re re-airing one of our most popular conversations from the Shift & Thrive Go-To-Market Miniseries: a deep dive with Scott Brown, Partner and Head of Platform & Go-To-Market at Cervin Ventures. It’s packed with practical insights for leaders rethinking how their teams generate and retain revenue in a changing market.
Takeaways:
- Use data to challenge assumptions. Inbound signals often reveal overlooked opportunities; the right metrics can prove where to shift focus and resources.
- Test, learn, then commit. Approach go-to-market changes with a hypothesis mindset. Controlled experiments reduce risk and build confidence in new strategies.
- Align your teams early. Sales, marketing, and customer success should share language, systems, and goals to drive retention and expansion, not just acquisition.
- Balance human and AI strengths. AI can amplify strategy, but only when teams have the right foundations and oversight to guide automation effectively.
- Keep the human in the loop. AI tools are powerful accelerators, but without human judgment and oversight, they can magnify errors or inefficiencies.
- Lay strong operational foundations. Even the most advanced tools can’t fix a flawed setup. Double-check your systems before scaling.
- Invest in customer success before it’s a problem. Retention planning should be part of your first go-to-market blueprint, not a late-stage fix.
Links:
- LinkedIn: https://www.linkedin.com/in/rsbrown7/
- Website: https://www.cervinventures.com
- Email: scott@cervinventures.com
Ways to Tune In:
- Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb
- Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813
- Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change
- iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501
- Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797
This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
Learn more at: https://www.magnetudeconsulting.com
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