Flipping the Mic - Natalie Nathanson - Shift & Thrive - Episode # 49

How can leaders adapt, grow, and lead with impact in a rapidly evolving marketing landscape while staying true to their values and vision? In this special “Flip the Mic” episode of S&T, Natalie celebrates one year of the podcast and kicks off season 2 by switching seats from host to guest. With colleague Cindy Hunter stepping in as guest host, Natalie reflects on her journey as a B2B marketing leader, the founding of Magnitude Consulting, and the leadership lessons that have shaped her along the way. From the role of AI in modern marketing to building resilient teams, this candid conversation dives into the mindset and strategy needed to lead through change, build credibility, and drive impact.

Takeaways:

• Involve your audience in milestone celebrations through unique formats and engaging content. Creative celebrations not only mark important moments but also deepen the connection with your audience. 
• Ensure your professional journey and expertise are well-communicated to build credibility and trust with your audience. Clear, confident storytelling establishes authority and helps people understand the value you bring. 
• Practice empathetic leadership and be open to feedback to continuously refine your leadership style. Welcoming feedback enables you to evolve and lead with greater impact.
• Stay ahead of technological trends like AI to optimize marketing strategies, while maintaining quality. Balancing innovation with human insight ensures your message stays authentic.
• Today’s buyers expect seamless, value-driven experiences across every touchpoint. Close collaboration between sales and marketing helps deliver on those expectations more effectively.
• Vulnerability and authenticity build trust and unity during tough times. When leaders share how they’ve navigated adversity, it empowers others to do the same.
• Regularly celebrate team achievements to maintain morale and foster a positive work environment. Recognition fuels motivation and reminds people that their contributions matter. 

Links:

• LinkedIn: https://www.linkedin.com/in/natalienathanson/ 
• Website: https://www.magnetudeconsulting.com/ 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813 
• Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change 
• iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501 
• Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797  

This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. 

Learn more at: https://www.magnetudeconsulting.com