Modern RevOps: Go-To-Market Mini Series - Jacki Leahy - Shift & Thrive - Episode # 055

Is your go-to-market strategy built for today’s challenges? In this episode of Shift & Thrive, Natalie sits down with Jacki Leahy, founder of Activate the Magic, for a deep dive into all things Revenue Operations (RevOps). We explore how RevOps can serve as the backbone of a modern go-to-market strategy, especially as traditional outbound tactics lose effectiveness and AI raises the bar for personalization. Jacki shares her expertise on diagnosing GTM bottlenecks, aligning cross-functional teams, and using systems thinking to scale smarter. 

Takeaways:

• Traditional outbound isn’t working like it used to; use creativity and real personalization to cut through the noise. AI-generated content has raised the bar, so thoughtful, human-centered messaging is now essential.
• Diagnose before you prescribe: apply a scientific, iterative approach to find and fix GTM problems. Start by identifying bottlenecks in metrics like bounce or reply rates, then test improvements in 12-week sprints.
• Break down silos across sales, marketing, and operations to build a unified revenue engine. Alignment across departments ensures your GTM strategy is cohesive, scalable, and measurable.
• Fractional RevOps is a smart move for scaling teams. Early-stage companies can benefit from flexible expertise without the cost of a full-time hire.
• Avoid tool overload. Lean on your network and communities to vet what’s actually working. Not every shiny new tool is worth the time or investment, so be strategic with your stack.
• Clear metrics and shared definitions are non-negotiables for effective RevOps. When everyone speaks the same language, it’s easier to align goals and drive progress.

Quote of the Show:

• “Go to market touches everything and everyone in an org. Revenue is the lifeblood of your company, so how you're sourcing your leads and managing your RevOps is vital, and it's certainly not something to be hacked.”

Links:

• LinkedIn: https://www.linkedin.com/in/jackileahy/ 
• Website: https://www.activatethemagic.com/ 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813 
• Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change 
• iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501 
• Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797  

This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. 

Learn more at: https://www.magnetudeconsulting.com