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May 28, 2025 42 mins

What if embracing empathy and intentionality could unlock your greatest business success? In this episode, Ricky Sun, founder and CEO of Tupa, joins Natalie Nathanson for a wide-ranging conversation on leadership, mindset, and building a values-aligned company. From his shift to a more intentional way of living, fueled by meditation and spiritual practices, to navigating go-to-market strategy and leading remote teams, Ricky offers tactical insights and heartfelt reflections. He shares lessons from securing major deals through optimism, the importance of spiritual and mental alignment at work, and why empathy is the key trait he’d advise his younger self to embrace.


Takeaways:

  • Cultivate a proactive and positive outlook in both personal and professional realms. Encourage regular meditation or mindfulness practices to maintain mental clarity and focus.
  • Develop and share educational content such as tutorials and training videos to educate your market. Foster a culture of continuous improvement and learning within your team.
  • Clearly define roles and responsibilities within your leadership team to leverage individual strengths. Ensure overlap for collaboration but maintain distinct areas of accountability.
  • Shift from a traditional risk-averse mindset to one that views challenges as opportunities for growth. Encourage your team to adopt a similar perspective to foster innovative thinking.
  • Be empathetic and understanding towards team members, recognizing their individual journeys and challenges. Practice self-reflection and personal growth continuously to improve as a leader.
  • Combine technical, in-depth content with broader, strategic thought leadership. Leverage multiple channels and formats to reach and educate your audience effectively.


Quote of the Show:

  • “I am not a risk-averse person. I know we can handle a lot of risks simply because we look at them as opportunities. It's just a matter of truly enjoying the process of creating new things and making the world a better place.”


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This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. 

Learn more at: https://www.magnetudeconsulting.com 

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