I Hate Sales (Not Really) with Michael Sherlock

Can we be successful in sales? In today’s episode, Michael Sherlock dives into the sales mentality.

Michael is recognized as a lead expert in leadership, sales training and customer service. She has over 25 years’ experience and  is dedicated to creating positive, productive, and profitable workplaces, and helping individuals, and businesses unlock their ultimate potential. Before launching her global training company: Shock Your Potential, Michael was the Vice President of Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.

One of the major challenges that salespeople face is failing to ask the right questions. It’s mostly about our product and what we can get out of it and not about creating meaningful relationships that may lead to collaboration. In this short episode she gives helpful advice about the importance of qualifying leads by asking the right questions, and how perception is key when it comes to sales. Michael talks about this and so much more in her book: Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success https://amzn.to/2YEpHZm.

In this interview, Michael talks about her diverse experiences in sales and how perception is key when it comes to sales.

Listen in!

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