In this episode of the Shocking Profit Podcast, host Tim Van Mieghem sits down with special guest Mark McCleary, Chief Marketing Officer of MGM Growth, to discuss how to effectively execute marketing strategies for your business. The wisdom he offers comes from years of experience working with household names like SC Johnson and Nabisco.
Mark shares his 4-step process for strategic marketing planning that he uses with clients of all sizes. He emphasizes the importance of gaining clarity on your target market, value proposition, and key messaging before diving into marketing tactics and creative.
This episode will teach you how to apply the very same marketing principles used by successful corporations to your entrepreneurial business. Let’s shock your profit!
Connect with Mark McCleary
Contact for Consulting: mjmccleary1@gmail.com
Contact for SCORE: mark.mccleary@scorevolunteer.org
Thanks for joining us! For more information on this episode visit the show notes at shockingprofit.com
Connect with your hosts
Send us a life hack, business hack, or challenge us with a questions at elwood@shockingprofit.com
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