The Right Marketing Channels for Growth with Mark McCleary

In this episode of the Shocking Profit Podcast, Mark McCleary joins Tim Van Meighem for part three of the growth mini series. Mark shares valuable insights about choosing marketing channels, developing effective messaging, and monitoring marketing success. The discussion explores how to select appropriate marketing channels based on target customers and sales process complexity, from social media for mass-market products to direct marketing for sophisticated sales processes.

Mark emphasizes the importance of center of influence marketing and building strategic partnerships for lead generation. He explains how developing clear value propositions serves as the foundation for all marketing communications. The conversation also covers practical aspects of marketing budgets, highlighting the benefits of starting small and testing strategies before scaling, particularly with digital marketing tools.

Tune in to the full episode for more insights on how to shock your profit through marketing!

Connect with Mark McCleary
Contact for Consulting: [e-mail]
Contact for SCORE: [e-mail]

Thanks for joining us! For more information on this episode visit the show notes at shockingprofit.com

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