September 4, 2023 • 55 mins
Welcome to another exciting episode of Side Hustle City, where we explore the journeys of those who dare to turn their passions into profit. Today, we have the pleasure of hosting Steve Slagle, a savvy entrepreneur who defied the odds by transforming his side hustle of selling ice at his beach bar into a significant source of revenue. He was even featured in Business Insider with the headline "I made $33,000 last year from my ice vending machines. Here's how I started this almost passive income that only takes 2 hours a week". Strap in as we explore the ins and outs of the ice vending machine industry, from the inception of Steve's 'destination ice' business model to its current successful operation in Florida.
As we delve into Steve's world, we'll navigate the labyrinth of negotiations for vending machine locations and the compensation model with landowners. Through Steve's experience, we unearth the value of maintaining positive relations with landowners and the significance of offering a dependable fixed rent notwithstanding the machine's performance. We'll also take you behind the curtain to reveal the nitty-gritty of partnering with manufacturers, obtaining permits, and handling installation and delivery.
Lastly, we unpack the financial elements of the ice vending machine business as Steve shares his experiences with loans, interest rates, and the potential revenue of the company. Steve will also compare the effort-profit ratio of the ice business to other investments like property purchases. Stay tuned to the end as we discuss the power of word-of-mouth marketing in this niche business. If you're seeking your next side hustle or business venture, this episode is packed with inspiration and motivation from Steve's journey!
As you're inspired to embark on your own side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.
Specializing in strategic branding and digital marketing, Reversed Out Creative is an advertising agency dedicated to helping you turn your side hustle into your main hustle. With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more about how they can elevate your side hustle, visit www.reversedout.com today and start your journey toward success.
Our blog is also full of great information that we work hard on to provide you with a leg up on the competition. We also recently launched our YouTube Channel, Marketing Pro Trends, which summarizes all of our blog posts.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (00:11):
Welcome to Side Hustle City and thanks for
joining us.
Our goal is to help you connectto real people who found
success turning their sidehustle into a main hustle, and
we hope you can too.
I'm Adam Kaler.
I'm joined by Kyle Stevie, myco-host.
Let's get started, all right.
(00:31):
Welcome back everybody to theSide Hustle City podcast.
Kyle Stevie unfortunately nothere.
His company has him stuck andhe is very upset about that
because we have Steve Slagowantoday.
Steve, welcome to the show.
Speaker 3 (00:46):
Thank you so much, absolutely glad to be here.
Speaker 2 (00:48):
I am pumped about this because a lot of people
heard our last episode withthere was a sales guy, forever's
Vending.
If people remember, these arethe ice vending machines, ice
water vending machines and a lotof people after the episode hit
me up and said hey, adam, whatdo you think about that?
And I said, I mean, it soundsgreat.
(01:09):
You know, we have the sales guyon here telling us it's great.
But now, guys, we have anactual vendor, we have an actual
person who purchased thesemachines, jumped into the pool
first and now he's going to tellus how cold the water is.
Right, steve.
Speaker 3 (01:24):
Absolutely.
Speaker 2 (01:26):
How cold, how warm the water is, so we were super
happy that you're on the show.
I'm pumped.
This is something that I'mactually considering myself.
So you know, tell us how youheard about this and you know
what made you want to take theleap.
Speaker 3 (01:42):
Absolutely so.
Thank you so much for having meon.
It's a pleasure to be here, getto talk to you and all of your
guests and listeners as well,you know, and if I can demystify
some of the ice vending worldand open some doors for some
folks, that's the ultimate goal.
You know.
Ultimately we've kind of gotstarted.
I used to own a small littlerestaurant and bar right on the
(02:06):
beach and a great location, verybusy, and we didn't sell ice.
And then we kind of noticedsome folks would come up and ask
if we sold ice and they said no.
So we kind of decided we wouldstart selling ice.
And it was an immediate successselling essentially just a
grocery bag full of ice to folkson their way to the beach or
(02:28):
enjoying the pool.
And so we kind of kept up withthat.
I, a few years later I ended upselling my restaurant and but
the ice idea stuck with me andwhere I'm located here in the
panhandle of Florida, therewasn't a whole lot of locations
outside of your big box stores,convenience stores to get ice,
(02:51):
and that kind of stuck with meand we started doing some
research into the ice vendingworld and talk to, you know, all
of the big manufacturers, didabout three months or so worth
of research until we were veryfortunate to have our sales call
with Everest ice and water.
And you know, pretty much afterthat first call with them, I
(03:14):
was hooked.
I had a great, greatconversation with their salesman
from there and then, you know,I turned around and I kind of
wore his butt out for aboutthree weeks.
I had a lot of questions, youknow, and and to his credit and
Everest credit, they worked veryhard to answer my questions and
get the information I neededand we very quickly decided that
(03:38):
was going to be our partner inthis new endeavor, as we were
going to, you know, buy the icemachines from them and start
kind of placing them indifferent areas here in Florida.
Speaker 2 (03:48):
Wow, so you started this in February of 22.
So pretty recent, right.
I mean you had you just comingoff the pandemic wasn't a whole
lot of people.
You know, people still may be alittle scared to come outside,
right, but by October you hadalready made $33,000.
Now, was that just with onemachine or was that with all
(04:08):
three of the machines?
Speaker 3 (04:10):
At that time that was with two, two machines, two in
the field at that time and thenwe added our third one very
early of 2023.
And obviously we're also nowadding a fourth one here as
we're almost finishing August of23.
So we'll be at four machines bythe end of this year.
You know we started, yeah, weplaced our first machine early,
(04:34):
22.
So one nice thing about Floridaduring the pandemic is we were
open for business.
That's right.
Folks were still looking for aplace to travel.
They were tired of being pentup and, you know, for the
drive-in market, people werecoming to Florida in droves and
our challenge then was well,where can we put our ice and
(04:56):
water vending machines to getthe most traction?
You know, where can we getthese out there, get the most
people, get the best opportunityfor revenue?
And so the search kind ofstarted there, you know, was
where do we go?
And you know we did some of themore traditional routes.
We looked at them.
You know we looked at marinas,parks, those sorts of areas.
(05:20):
And then it kind of hit me onenight having a conversation with
my girlfriend and we kind ofcoined the term destination ice
and it stuck.
And the more we thought aboutit.
You know everybody that for themost part that buys ice you
have to go somewhere.
You have to go to a grocerystore or convenient store, but
(05:42):
you have to go.
And so we said what if we couldput ice where people already
are?
They don't have to get in theircar, they don't have to leave a
property they're staying at.
So we kind of started to focusin on some of the larger resort
condominium areas that inhabitour beach and really host the
(06:02):
majority of visitors that cometo our area.
And you know it was almost alight bulb moment for us, to be
honest with you and you know, ifwe can put these machines where
people are and then get them tothe machine, you know we're
knocking, we're checking all theboxes here at once, and we were
very, very fortunate to seesome immediate success with that
(06:25):
business model and it'scontinued to do well for us up
to this day.
So we couldn't be happier.
Speaker 2 (06:31):
Well, and you're in a good area, you're on the beach,
you're in a hot state, you knowit's year round.
People are coming down there tocheck things out.
You know, I'm up here inCincinnati where, you know, two
months out of the year it'spractically unlivable, right
Like it's freezing.
You know there's snow, there'sall this mess that's going on up
here.
But the crazy thing is is wehave, as soon as it warms up,
(06:56):
everybody's outside right Likeit's a craziness.
People want to do things, theywant to barbecue, they want to.
You know, have you know familyevents?
They want to do all kinds ofstuff, like all at once,
practically.
You know you're, you mentionedCOVID people being pent up.
Well, we have that every year.
Like people are like I'm sickof being in the house January
and February.
You know, in most of March,april rolls around.
(07:18):
People are starting to look todo things.
Right, you may not need ice inApril, but you may.
I mean there's football partiesthat people are having in the
winter even.
You know, and you got theBengals.
You got university Cincinnatifootball.
You know you've got basketballuniversity Cincinnati basketball
, xavier basketball, nkubasketball.
I mean there's a lot ofsporting events and things that
people do where you know.
(07:38):
Maybe they do need some ice,right?
Maybe they need a cooler intheir house while they're having
these events going on, so therecould possibly be a demand for
it.
And we do have a company basedout of your home city, ice,
which is a you know, a big icedistribution company, and it's
based here in Cincinnati, on thewest side.
A lot of times, what they haveare these giant coolers outside
of like a grocery store, and thecoolers are filled with bags of
(08:02):
ice and you go and you grab oneand you bring it into the store
and you pay for it, and that'skind of how that works.
These vending machines, I meanthese things, I mean they're.
You don't really have to doanything, do you?
Speaker 3 (08:16):
No, the wonderful part about the Everest machines
it's a completely self-containedunit.
It is an ice productionfacility, a distribution
facility and a retail center allin one.
So from the customer point ofview, they're simply walking up
to the machine, choosing howthey want to pay for their ice
(08:38):
and then choosing how they wantto receive it Whether they want
to put it in a bag themselvesthat's available or directly
into a cooler.
It's up to them, and it makesit very, very simple.
The machine does bend purifiedwater as well.
So right now, so many folks arebecoming more and more health
conscious with what we eat anddrink every day.
(09:01):
So having very, very cleanfiltered water available is a
great selling point as well.
And the one nice thing about itis you can control you.
As the vending machine owner,you control the entire process.
So the ice is made there, it'sfiltered there, it's clean.
Conversely, when we look at theboxes and chest freezers
(09:23):
outside of some of these storesA, you don't really know what
the production facility is like.
Is it clean?
Is it well maintained?
The ice bags that are in thischest freezer how many people
have touched them?
Whose hands have been all overthis ice?
Who has put something in thisfreezer.
Who has sat in this freezer ona hot day?
You have no control over that.
(09:45):
And now all of a sudden you'rebringing that ice home and
potentially ingesting it, usingin drinks and so on.
So especially now after comingout of the pandemic, we're all a
little more heightened as togerms and those sorts of things,
and you always got to kind of.
I always wonder.
You open those doors to thosechest freezers.
Who else has been in here, Idon't know when.
(10:08):
When you go to an Everestvending machine, that ice is
completely behind lock and key.
It's controlled until youchoose to dispense it and then
you're in charge of it.
The climate in this now becomesa personal choice.
Speaker 2 (10:21):
And it's all filtered and everything, right.
I mean, they mentionedsomething like some kind of UV
filtering process or whatever,because you're maybe tapping
into you're tapping into thecity water, right?
I mean you're tapping intowhatever it is, wherever you're
at, you're going to get thatquality of water and then you
need to filter that somehow,right, and the machine does that
for you.
Speaker 3 (10:40):
Right.
So inside the machine itself itdoes use a five stage filter
system, and then it also has aUV bulb for disinfectant.
It has an ozone generator againto continue to get rid of any
of those little nasties that arein the water.
You know, so the water that'sthen being pushed into the ice
maker is about as clean as youcould really give it without
(11:04):
getting into the ultimatelydistilled waters, and you know
it's fresh, it's clean, it'spure and that's what's going
into your ice.
And then you know, same thingwith the water vending.
So when you go to thosemachines you're getting, you
know, very clean, very freshwater, and it's on demand.
You know the water doesn't sitin the machine, you know,
(11:27):
waiting for a bend.
It's actually filtered andproduced on demand for every
customer, which is great.
It's a great way to keep itclean.
It's a great way to ensure youknow your customers are getting
the best product that you canprovide them.
Speaker 2 (11:41):
When outside ice.
I mean I'm thinking of thepeople that are going into the
gym.
They've got those big giantwater bottles they cart around
with them.
They don't want to use thewater fountain in the gym
because, again, that's notfiltered right and if you're a
big health nut, you're probablycarrying around one of those
jugs, those practically gallonof water they're carrying around
, you know, and I mean you coulduse this machine outside.
You could place one of theseoutside of a gym.
(12:02):
You could place them a bunch ofplaces.
I'm thinking like down at thelake.
You know you're going to havepeople that are wanting to.
You know, go drinking out onthe boat.
They're going to need ice fortheir Yeti cooler or whatever it
is they've got.
So you know, talk a little bitabout some of the places that
you've found success at.
You've got the three machines.
You're going to get another onein.
You've done this.
(12:22):
What are some of the placesyou've had success at?
Speaker 3 (12:27):
So our three machines that are currently in the field
are actually all located atresort condominium complexes.
They're all directly right onthe beach or right on the Gulf
of Mexico, and where we placeour machines on those properties
are typically are on the pooldecks.
So that way we're getting thegreatest amount of visibility
(12:49):
that we can.
And then, you know, oursecondary sort of tax becomes a
little bit of marketing to getthose guests to know that the
machine is there and what it is.
And then, once they figure itout, you know people cannot be
happier.
You've got ice on demand rightthere 24 hours a day.
You've got water on demand.
(13:10):
So we've kind of really foundsome great success in these
areas.
And again we tie it back towhat we call the destination ice
, because this is where thepeople are coming.
You know this is where they'restaying on their vacation.
So now we've eliminated themhaving to go to the grocery
store or the gas station orwherever.
Now they don't have to get intheir car.
Or you know, typically for afamily vacation it's going to be
(13:32):
the dad, you know he's going toget up in the morning and have
to go to the gas station and getice and all that.
Now he doesn't have to.
Now he simply just takes hiscooler downstairs and gets his
bag of ice and they're on thebeach.
You know what used to take anhour to go to the gas station
and bag.
Now takes about five minutesand you're on the beach, you're
enjoying your vacation.
And we actually see quite a lotof people that will cooler or
(13:54):
put their coolers at night.
You know they'll go ahead andpre-cool and pre-chill the
coolers in the evening and thenget another bag of ice in the
morning and you know their stuffstays cold for days, especially
now with the technology ofcoolers that's available.
And you know, yeah, we seefolks that you know have ice for
two or three days at a time andthey love it.
(14:16):
You know it's a great way tokeep everything cold.
You know.
So for our locations, you knowwe knew where the people were
coming, especially on thevacation and such, and, like I
said, our challenge was to getthe machines in front of them,
to get them to be able to usethem.
You know, and we've looked at anumber of locations, even kind
(14:37):
of outside the resort world youknow marinas are always sort of
a hot button place for ice.
You know folks going out on theboats.
You know they're always gettingice.
You know hardware stores arealways a popular option.
You know our fourth machinewe're actually getting into an
RV parking campground.
(14:57):
It's one of the larger ones inour area and you know.
So we're going to go in therebecause those folks you know
traveling in their RVs,obviously they don't have ice
makers, for the most part intheir refrigerators, so they
need ice.
And a lot of them also havemade comments that they really
look forward to the filteredwater.
You know, just because you canput a filter on a hose and plug
(15:19):
it in your RV.
But how much does that reallyget you when you can just go to
the machine and get a gallon offiltered water at a very
reasonable price, cheaper thanany of the grocery stores, and
you're all set.
You know now everything is veryclose to you and we've really
helped them maximize their time.
That you know.
Ultimately they probably paid alot of money to come on
(15:41):
vacation.
You don't want to waste itgoing to Walmart, you know,
every other day.
Or you know wherever, kroger,publix, what have you?
You don't want to mess withthat in summertime traffic and
all that jazz.
Speaker 2 (15:52):
Yeah, my wife and I we go to Orlando a lot and we
end up at these resorts and thenwe have to door dash water
because I'm not paying for thewater there.
It's crazy, right.
I mean, you're one of theseDisney resorts or you know we go
to the Universal resorts andyou're sitting there and you
door dash a 24 pack of water orsomething.
You know you're paying whateverthe cost of the water is and
usually it's high, becausethey're going to pick it up from
(16:14):
a you know a grocery store nearthe resorts which is going to
have a prices jacked up 20% orwhatever and then on top of that
you're paying the door dashthing but you definitely don't
want to pay for for, you know,water while you're there.
You're paying a really highpremium and you know they got
the pools there.
You can.
You know the kids are runningaround, it's hot.
(16:34):
You know you're going to wantsome water.
I mean, if you had somethinglike that at one of those
resorts and you, oh, I'd use itall the time, no doubt, yeah.
Speaker 3 (16:44):
I mean, and people really enjoy the convenience of
it.
You know, in our sort ofphilosophy and the business Is,
you know we're going to be whereyou are but we're also not
going to gouge you.
You know, we keep our pricesvery fair and very much in line
with the market.
And we get a lot of commentsfrom folks that we do, as we go
(17:06):
check out our machines, that youknow they say, oh, you can
charge double for this and getit.
You know what?
You're probably right, we could, but that's not our goal.
You know, just because you'reon vacation doesn't mean we're
here to take advantage of you.
I would rather have you buy iceevery single day at a lower
price than once or twice at ahigher price, and and we've
(17:28):
really seen the returns fromthat.
You know, I think people,especially sort of in this day
and age and the economies we'redealing with, you know people
are watching their money alittle bit more than they used
to, and are appreciating value,probably more now than they have
over the last number of years.
Speaker 2 (17:45):
Well, now let's talk about so you know it's.
You've got to convince whoeverthis is to let you put this
machine there right.
So you've got to find, you knowwhatever grocery store, mom and
pop, convenience store,association, whoever it is,
you've got to find the locationand then you've got to call up
(18:06):
somebody.
How does that process work?
And what?
How do you cut them in?
Speaker 3 (18:12):
So you know, as you're out, kind of looking at
your sites and doing what wecall site surveys, finding where
the best spots may be, yeah,and then now you're talking to
the landowner or the businessowner and ultimately, you know
our sales tactic is very simple.
You know, I always ask them howmuch do you like free money?
And and they look at me alittle crazy and I say,
(18:36):
ultimately, at the end of theday, I'm going to give, right
you a check to let me put mymachine out here and you have to
do nothing for this.
I don't need you to touch themachine, I don't need you to
maintain the machine, I don'tneed you to do anything other
than let me have this littlepiece of land and I'm going to
do the rest of it and I'm goingto pay you for this.
(18:58):
And a lot of them kind of go ah, this is too good to be true.
It's actually not.
No, this is the deal we'regoing to make and we're going to
pay you a greed upon amount andwe're going to put a machine
here and you're going to get toenjoy the benefits of this
machine and you don't have to doanything and we're going to pay
you pretty handsomely to let usbe here, you know, and that
(19:20):
really becomes a great sellingpoint because there's not many
things in today's world that youcan sit back and continue to
earn income on, especially forbusinesses, you know.
So for that that's always agreat foot in the door, you know
.
For them as well.
You know it comes to customersatisfaction.
It's a great amenity, you know,for any business and it's going
(19:44):
to continue to drive morepeople to those locations, as
they, you know, want ice andwater.
You know they're going tocontinue to come.
So you know, really, if youwere at, like, a hardware store
or something like that, you knowit's going to bring in its own
set of people just to come tothe machine and then, while
they're there, you know, hey,maybe they need to go inside and
get you know whatever it is tofinish their honeydew list or
(20:07):
their weekend project.
And so it really becomes apartnership.
And a lot of the folks I talkedto who are interested in
getting into the industry, youknow I stress that with them you
need to have a greatrelationship with your landowner
, you know it's because you'regoing to be in this together.
So, you know, really, work thatout, get all the kinks out of
(20:28):
it as quick as you can.
You know, use actual contractsso that everything's very
clearly spelled out and there'sno ambiguity in it, and work on
that.
You know, foster and maintainthat relationship, because the
better that one is, the easierit is to have that location.
And then obviously then you canturn that landowner into a
(20:51):
reference, which is kind of whatwe have done as we go to new
locations and we always say hey,look, you can talk to this
person, ask them about theirexperience, ask what their
guests are saying.
You know, get their feedback.
You don't have to listen to mebecause obviously I'm trying to
sell you something.
You know, talk to anotherperson and the better that
relationship is, you know, themore glowing reviews you get as
(21:14):
you try to expand either thebusiness or just your customer
base, and it really paysdividends to have those
relationships.
Speaker 2 (21:23):
So what will be a fair amount?
So generally, when you go tothese guys, do you throw out a
number, do you say, hey, look,here's what we pay.
Everybody take it or leave it,or is there some negotiation
that happens Like what you know,what do you guys?
What do you guys usually dothere?
Speaker 3 (21:40):
There's always a negotiation, you know.
Obviously the landowner wantsthe biggest bang for their buck
and me, as the business owner, Iwant to pay as little as I
possibly can.
That's right, you know.
So there's always some give andtake and I'm a big proponent of
honesty and being upfront withpeople and I tell folks you know
, hey, we have no data on thislocation, so we have no history
(22:03):
as to how well this machine maydo, and so let's come to a
reasonable amount of money andlet's start there.
And if the machine is verypopular and does very well, you
know we can look at.
You know, maybe increasing thatrent amount to be more
commensurate with how busy themachine is.
But conversely, you know, ifthis is just a location that
(22:25):
isn't really coming to fruitionand isn't producing the revenues
, you know I might need toadjust that rent back downwards.
And you know, and that's wherehaving that good relationship
and good rapport with peoplecomes in.
Speaker 2 (22:36):
You know, on average we're paying about $250 a month
to our location owners hey, man,that's paying for some electric
, you know, or whatever.
Speaker 3 (22:48):
Yeah, you know, and they get that every month.
You know whether the machineyou know does $10 of sales or
does you know $2,500 of sales.
The landowner gets the sameamount every single month.
So for them it makes it easy tobudget.
They know what they're going toget at the end of the year and
they're not necessarily tied tothe success of the machine.
(23:08):
And we kind of enjoy thatbecause it's very easy.
At the negotiating table, eachsay look, this is the number you
know.
Take that times 12.
That's what you're going to get.
Speaker 2 (23:18):
But do you say to them like, do you say, hey, look
, you know we're going to giveyou $250, but if the machine
doesn't perform here, we don'tknow what's going to happen, we
may have to take it out.
So do they, do they feel kindof part ownership in this, in
this relationship, and thenadvertise the machine to their
association?
I mean, I could imagine if yougo into a condo complex and you
(23:39):
say, hey, man, we want to putthis in, it's going to be great
amenity for your, for yourassociation members.
You know, put it by the pool,we're going to pay you $250, but
we need you to send out theseflyers and put a, slide them
under people's doors orsomething, or put it in the next
association newsletter orwhatever.
Do they, do they ever offer todo that?
Do you have to motivate them todo that, or do you just not do
(24:00):
it at all?
Speaker 3 (24:02):
Some of them will offer to do it.
Some need a little bit ofmotivation.
You know we always ask that.
You know they at the veryminimum put it in their you know
quarterly or monthly newsletter, whichever it may be.
And then we'll also ask them tolet us do some marketing.
You know what?
What can we put up around theproperty?
You know, can we put up signsin the elevators?
(24:24):
Can we do little real estateyard signs kind of around the
property, or wind feathers.
You know, what will you let usdo that we'll pay for.
And then one of the nice thingsabout the Everest machine is
there's a way to.
It comes with some coupons thatare essentially for free
vending, and so what we'll do iswe'll take a stack of those
(24:45):
coupons and give them to theassociation manager and say, hey
, look, give these out to yourstaff.
We encourage them to use themachine so that they're familiar
with how it works.
But also, now you've gotsomething to give to a guest
that maybe isn't having a goodexperience.
Or, you know, maybe they'vechecked into a condo and the
refrigerator's not working andthey just went to the grocery
(25:06):
store.
You know, hey, give them acoupon, give them a free bag of
ice.
At least they can keep some oftheir stuff cool until you can
fix the problem, and it's agreat problem resolution option
for the association, for theirguests, you know.
So we really encourage that.
We like it when sort of theassociates kind of get involved
(25:26):
a little bit and know how towork the machine.
You know I'm we always tellthem constantly look, our phone
number and our email address areon the machine.
Have guests call us, we willtalk to them and answer every
question in the world we can andwe do so.
You know it's kind of gettingthem engaged somewhat as well.
You know we also do some jointadvertising.
(25:47):
So on our website it does listthe properties we're at.
So they get a little bit of anadvertising bump from that.
And you know, as well as ourFacebook page and some of the
social media platforms you knowwe'll advertise out.
You know our beachside ice isnow at this location and so
they're getting a littletraction through those ways as
(26:08):
well.
But yeah, everybody we reallydealt with has been very eager
to have the machine succeedbecause it is such a nice
amenity for their guests andthey almost kind of take some a
little bit of almost ownershipof you know of the success which
we encourage.
You know we really enjoyworking with all of our partners
(26:30):
, howard.
Speaker 2 (26:30):
Bauchner.
So now that you've got thesethree machines up, you're
getting another one up hereshortly.
I mean, does it feel kind ofseamless now that you've done it
and you kind of got a systemmaybe together?
You know what, you know maybewhat needs to get fixed on these
things.
You know how to talk to people,you know how to advertise, yeah
, and now you're like look, Icould have 20 of these machines,
(26:52):
david.
Speaker 3 (26:53):
Kroger, absolutely.
You know the first one isalways the hardest.
You know, really, kind of withany business, especially a new
business that you're starting,you know starting out as this
toughest you're learning curveis like a hockey stick, you know
, it's very, very flat and thenjust skyrockets, you know.
So once you start to get someof that under your belt and
(27:14):
you're looking to expand, yeah,your expansion becomes I don't
want to say easy, but easiercomparatively.
You know, and we were veryfortunate, after placing our
first two machines and the wordgetting out that we were here
and this is what we were doing,we started receiving calls.
You know other landowners,other properties actually
(27:37):
calling the company and say, hey, we really want to talk to you
about a machine.
And ultimately that's a greatthing to have happened because
now we're able to take thatenergy that we used to dedicate
to essentially cold calling anddoor knocking to now answering
the phone and doing these sitesurveys.
So we were very fortunate.
(27:57):
Our last two machines Iactually went to clients that
called us and said, you know,hey, we've heard about this,
we've seen it, what do we do toget one, you know how can we
work together.
And it was like well, you know,set up a time and we'll come
out and we'll look at yourlocation, we'll talk, we'll see
what we can start puttingtogether.
And you know, the more thatword sort of spreads, the more
(28:23):
sort of interest we're seeing inthe machines, how they work,
what they do, thoseopportunities for that, which we
couldn't be more pleased with.
Howard.
Speaker 2 (28:32):
Bauchner, you've got more leverage when they call you
.
So yeah, you're like hey, look,now I'll pay for this machine,
because they're not going to goout and drop $50,000 on one of
these machines.
It's just not, it's.
They're never going to get theassociation to agree to that
right and they probably don'thave the money in their budget
etc.
Etc.
So they may even know aboutEverest, but they're probably
not going to.
(28:53):
They need somebody to go outthere and finance machine
themselves and then they'rehappy with whatever they get out
of it.
They may be just happy with themachine being on the property
and being a nice amenity andhaving somebody else take care
of it.
Speaker 3 (29:05):
David S.
Here's roughly what themachines cost, you know.
Speaker 2 (29:17):
Here's how you get one and then once you get it,
howard Bauchner, I'll give you50,000 reasons why you can't do
it.
Speaker 3 (29:22):
David S.
Yeah, it's like, well, then yougot to install it and you have
to maintain it and you have to,you know, deal with the
permitting and the regulationsand the state guidelines, and
then you have to deal with taxes.
But yeah, absolutely, you cango ahead and do it.
And you know, by the end ofthat sentence they're always
like you know, that's great, youdo it for me and go though,
that's the business we're in.
You know that's what we do.
(29:44):
We encourage you just to sitback and collect your money and
let us do the rest of it.
You know, in our fourthlocation that we're getting
ready to go into, you know, wasactually serviced by another ICE
distributor.
They, you know, had a nationalcontract with an ICE distributor
and that distributor left themhigh and dry with no ICE over
(30:08):
the 4th of July.
And this property managercalled me and said I know you
have machines out, I want totalk to you.
I said, absolutely, I will bethere.
If you're ready in 20 minutes,I'll be there in 20 minutes.
And I sat and talked with theproperty manager, you know,
within about 15 or 20 minutes wehad basically agreed on a deal
(30:28):
and said you know, absolutely,this is what we can do.
And I said well, why don't youhave any ICE?
And she says, you know theywon't return my calls.
We've been out of ICE for a fewdays.
You know, my guests are very,very upset and we can't get
service.
And it was just like, okay,well, we will service you.
And in the meantime, you know,until we can place our machine
(30:51):
here, you know, we can actuallykeep you in ICE.
And she said well, what do youmean?
Nice, you know we have theequipment to be able to produce
ICE and bag it and bring it toyou so that your guests can
still at least have ICE.
And now you're not gettingyelled at every day for being
out of ICE.
And you know, you'd havethought, you know, she had won
(31:12):
the lottery that day.
She couldn't have been morehappy.
And I mean that evening we werefilling her freezers full of
ICE for her guests and we hadpeople coming up to us.
You know, hey, can we buy theICE from you?
Oh no, you got to buy it fromthe office.
But you know, we're going tostock this thing as full as we
can and then we're going to beback tomorrow and we're going to
stock it again.
And you know the comment thatwas told to me from her office
(31:37):
staff she goes, we just don'tsee people do this and I said,
well, that's, one of thedifferences in our business
model is we're client focused.
You know our goal is to giveyou the best product to give to
your clients and theneverybody's happy.
You know we're all making moneyat this point and that's our
goal.
And you know it was nice to seethem respond so well to that
(31:58):
sort of service, which you knowis every day in this world.
And you know, we'll be honest,more times than not you're let
down from sort of serviceoriented places and outlets.
But when you find one youreally like, you keep going.
That's right, you keep usingthem.
Speaker 2 (32:17):
Yeah, oh, 100%.
So I mean talk about some ofthose other fees you mentioned
briefly.
You said you know there'spermits, there's some of these
other things outside of the costof the machine roughly $50,000.
What are some of these otherfees that you have?
Or time commitments?
I mean installation things likethat, delivery, all that stuff,
(32:39):
like what's all involved insetting one of these things up
and what are the costs.
Speaker 3 (32:44):
Sure.
So you know the machine.
You know, depending on themodel you're getting, you know,
obviously you're in theneighborhood of a $50,000
investment.
But then you're also looking at, you know, a delivery, which
Everest does a great job ofworking with you on the delivery
fees and having it shipped toyour location.
But then, yeah, you've got toinstall the machine.
It does run on a 240 volts ofpower and it does need,
(33:08):
obviously, it needs water and itneeds a drain, you know.
So you've got to look at thosesites and, depending on your
area, you know, now you'reprobably engaging with a plumber
and an electrician to be ableto install the machine, get it
wired up, and those costs reallyvary.
You know, and it's the numberone question I get when I talk
to folks about the industry isyou know where do I put my
(33:30):
machine and how much is it costto put it in?
And I always tell them you know, look, if I could give you a
hard and fast answer there, I'dbe a millionaire many, many
times Over by now.
You know.
So that really depends.
And then it depends on thestate you're in and your low,
your municipality, as to whatthe fees and permitting are.
You know where I'm at inFlorida, we are permitted
(33:53):
through the state.
You know it is essentially afood license.
So we pay them I want to say inthe neighborhood of about 300
and change a year for a freelicense.
And then we do quarterlytesting of our ice and water to
make sure there's no bacteria oranything in it, and that's
about 40 bucks a pop.
So we're looking, you knowyou're looking about $160 a year
(34:15):
for testing there.
You know, maintenance for themachine, filter changes, you
know all in, you're looking atmaybe five or $600 a year for
those sorts of items to run it.
And then obviously you're goingto have filter changes.
And the more successful yourmachine is, the more you're
(34:37):
going to have to pay attentionto it.
And so, you know, people alwayssay oh my gosh, you spend a lot
of money on filters.
Well, we do, but it's becauseour machine is very busy.
You know, if the machine wasn'tdoing anything we wouldn't buy
filters.
But because it's busy andproduces quite a bit, yeah, it
goes through filters quickerthan a slow location, which I'm
(34:57):
kind of okay with.
Yeah, that just means it'smaking money and I'm all right
spending it.
Then you know.
So there are some fees where itreally just depends.
It's so location specific as towhere you're going to be and
where you're going to put it.
You know, and I alwaysencourage folks to reach out
through their friend network,their family network.
You know, find that plumber andelectrician that you like and
(35:23):
talk to them.
You know, ask them questions.
Hey, I want to put this machinehere.
Here's what it takes.
How much do you charge me to dothis or run this amount of
power?
And you know, and I tell folkstoo, especially if they're able,
body and eager, ask thosetradesmen what you can do
yourself, because most plumbersand electricians will be honest,
they don't want to dig a holeto run some condo it.
(35:45):
They're happy to let you do itand you're going to save some
money.
You know the electriciandoesn't want to dig a hole in
the ground and run his wiresthrough it If it's already there
.
When he's there, he's in a goodmood and you just saved.
You know however much hishourly rate is, you know.
So I encourage folks to getcreative with it and there's a
lot of opportunities to savemoney in those routes and a lot
(36:08):
of us just talking through, youknow, your friend network, your
family network, a businessnetwork and getting those folks
engaged and involved.
Speaker 2 (36:15):
So you're I mean, you're looking at permits and
stuff maybe 1000 bucks a year,filters, stuff like that maybe a
little more 1200 bucks.
And then you got yourelectrician, you got your
plumber, you've got the initialcost, which 50% you put down on
the machine.
So you had to come up with 25grand.
And then they Everest companyactually has a group they that
(36:35):
finances helps you finance outof their 50%.
Is that correct?
Speaker 3 (36:39):
You can't.
So then that becomes a personaldecision.
You know you can and choose tofinance it.
They do use a company calledLeaf Financial that is very
familiar with Everest, you knowand they can.
They can certainly helpfinancing if those are needed or
if you're able to do it, youcan pay for the machine yourself
(36:59):
.
It's a 50% deposit to put themachine into production and then
obviously before they ship itand put it on a truck, they're
going to ask for their other 50%.
If you're in a position to beable to absorb that $50,000, you
can certainly pay cash for iteffectively.
Or if you can't, you can workwith leaf financial or even a
(37:22):
local bank or a bank you mayhave a relationship with to
finance the machine.
Then you're kind of off andrunning and with anything there
is those upfront costs.
We talk about the installation,plumbers, electricians,
permitting, those sorts ofthings.
That are a lot of more one-timecosts.
Obviously you're not going tohave to pay a plumber every year
(37:45):
to come out.
So that's a one-time cost thatyou're going to plan for.
And then, once that one'sabsorbed back now you're just
into the running costs of themachine.
As far as filters, obviouslyyou have to keep the machine
stock with bags for yourcustomers and cleaning products
and those sorts of things.
It's a direct relationship.
(38:06):
The more successful the machineis, the higher those costs are
going to be, and the slower themachine is, then obviously
you're not going to have tospend as much doing those things
.
But most people I talked tohave a similar mindset that it's
a lot easier to spend the moneywhen you're making the money.
That's right.
That's right.
It becomes the cost of doingbusiness.
(38:26):
You go, look, I'm okay withfour filter changes a year.
Speaker 2 (38:29):
It means my machine's kicking butt and I love it, but
Leaf will give you the one.
Will they finance the depositas well?
Speaker 3 (38:40):
I believe they will.
I think you can work with someof their representatives, and I
think a lot of it depends onyour personal credit worthiness.
If you've got good credit andeverything's in good standing, I
think they do up to 100%financing.
They'll shoot over the depositfor you and then and last I've
(39:02):
heard they'll actually put themoney in for you.
But you don't start yourpayments until the machine comes
delivered.
Speaker 2 (39:09):
Oh, no way.
So you're not paying intereston the money, or is there
interest accruing?
You just don't have anypayments.
Or do you not have any paymentsor interest until that
machine's delivered?
Speaker 3 (39:21):
You know I can't answer definitively whether or
not they start the interestclock.
I would envision they probablydo.
But yeah, you're not making anypayments until your machine is
delivered.
So even if you're accruing thatinterest during that time,
that's still pretty beneficial.
You're not coming out of pocketor whatever your payment may be
every month until your machinehits the ground and you're
(39:44):
running.
So let's just say it takes twomonths for Everest to build and
deliver your machine.
Well, those are two months thatyou're not out of pocket that
payment and soon as it'sdelivered, now you're set up,
you're running and you're goingto have a monthly payment back
to leave.
So they're really flexibleworking with clients.
(40:04):
What needs it?
Obviously they have a greatrelationship with Everest.
So if financing is somethingsomebody needs, it's very easily
during your call with Everestto say, hey, I want to explore
my financing options and they'llhook you right over to the leaf
representatives and you cantalk it out with them and it
(40:26):
almost becomes really seamless,which is nice.
It's just one less thing forthe customer or the client to
have to do and they're going todo a lot of it for you.
Speaker 2 (40:37):
I love it.
Wow, and what's the interestlike on these?
I mean, is this commiseratewith, like, say, a mortgage loan
?
Is it kind of in line with that?
Is it like a used car type ofloan?
Is it a you know, it's notcredit card 24% interest type
thing, is it?
Speaker 3 (40:54):
No, no, they're nowhere near that high.
You know.
Again, I think a lot of it hasto do with your credit
worthiness.
You're probably looking betweena mortgage and a used car for
the majority of folks.
Speaker 2 (41:05):
It's like an eight, nine percent, something like
that.
Speaker 3 (41:07):
Yeah, I mean, you know, and the rates aren't
terrible.
You know they're obviously notas attractive as they were a few
years ago, but then againnothing is.
You know, I think, the days ofthe 3% home mortgage.
You know we haven't enjoyedthat in years.
So I think, given the economywe're in, you know, if you can
get in between seven and 10%,you're doing pretty good with
(41:30):
that.
Yeah, it's a fair poke tofinance some cash.
Speaker 2 (41:35):
But if you're in a moderate area, you know it
sounds like your machines arekilling it, but if you're in,
let's say, a moderate area, youknow you're.
I don't know how much youcharge for, for you know ice, a
bag of ice and all that, but youknow, say you're charging a
regular price.
I know they've got a calculatoron the Everest site, but like
what do you think gross?
(41:56):
Say just gross.
And then people becauseeverybody's expenses are going
to be different, so let's justsay gross how much do you think
one of these machines will makeevery year?
Speaker 3 (42:08):
You know it's again kind of a direct correlation
your first year is probablygoing to be your lowest sales.
Obviously you've got a lot ofhurdles and challenges in your
first year.
You know, and if you'recommitted to that, you know, I
think revenues in your firstyear you know 10 to 12,000 is
not unreasonable by any means.
And I think as you continue togrow and put your energy into it
(42:34):
, you know getting into the15,000 dollar range a year,
20,000 dollar range a year isachievable.
You know, and again, I talkedto a number of folks that are
putting in the time, putting inthe energy, and are seeing these
returns.
And you know, inversely, theflip side of that situation is
I've talked to some that thatreally don't put any time or
(42:56):
energy in and they're notenjoying those benefits.
You know they're very lucky tobreak, you know two to 3,000.
And they ask, hey, why am I notmaking any money?
And it's like, well, tell meabout what you do, what you
don't do, but how do you marketyour machine?
You spend time at your machineand overwhelmingly it's
consistent that they don't.
(43:17):
And it's like, well, it'sdirectly correlated.
You know, I can't stress itenough.
You know the more effort youwant to put into it, the greater
you're going to enjoy it.
And you know, we've found, inthe folks we've talked to, a lot
of entrepreneurs do very well.
Folks that have already starteda business have done very well,
(43:38):
and folks that are just hungrytend to do very, very well.
You know, it's the ones thatreally kind of just sit back,
don't enjoy the rewards as muchas others.
Now, you know, and there'salways an outlier, I'm sure
there's somebody out there witha machine that does very, very,
very little and is just crushingit and it's like hey, great,
(44:01):
you know, that's a, that's greatluck for you.
You know, I wish we could allenjoy that, but it's not the
reality we're faced with.
Speaker 2 (44:08):
Right, right, well, I mean shoot.
I mean this sounds like youknow it's cheaper than buying an
apartment but you're going tomake probably the same amount of
money off of it.
Like I mean, when it comes downto it, the profit.
I mean I've been rentingproperty for 20 something years
now and I mean you could rent anapartment to somebody you know
a little two bedroom standardapartment.
They'll completely tear it upin a year.
(44:30):
Maybe you were making two,three hundred dollars in profit
a month off of it.
But here you go having to spendfive, six thousand dollars to
get it back into shape so youcan rent it back out again.
So you're losing money in a lotof cases.
Or you know, maybe they live init for two or three years, but
still, I mean somebody lives inan apartment for two or three
years.
They beat the crap out of it.
You're probably replacing thecarpet, you're painting the
walls, you're, you know some ofthe cabinets are probably broke
(44:52):
off there.
I mean you're it's constantexpenses and this is something
that you're buying, that you can.
You know you put more work in.
You make more money, like withan apartment.
You know your lease is setright, maybe every year, you,
you, or every couple of years,maybe you jacked the rent up a
tiny bit.
But I mean, that's what?
Three, five percent?
But I mean with this you know,like you said, the more work you
(45:12):
put in, the more money you'regoing to make.
So why go out and spend allthis money?
And you know, jack up yourcredit by an apartment or
whatever, when I mean you couldessentially buy one of these
machines and put a little elbowgrease in and next thing you
know you're making maybe more inprofit than you would off an
apartment.
Speaker 3 (45:28):
Right, 100%, you know .
And especially speaking of realestate, you know let's just say
you're, you're lucky and fine,maybe a multifamily, you know,
dwelling somewhere for $200,000and and that that's probably a
great deal, you know.
But yeah, yeah, now you're at200, you're having to either
come out of pocket that, if youcan, or you're financing that,
(45:49):
and now you have a tangibleasset.
But it comes with propertytaxes, it comes with insurance,
you know.
It comes with just generalupkeep, and now you've got to
rent it.
So now you're venting, vettingrenters.
You know who's going to be here, are they going to pay their
rent on time?
What are they going to do tothe place?
How much does it cost me everyyear just in holding costs, you
(46:10):
know?
And then you take that and youcompare it to a nice and water
vending machine through Everestand you go look, I'm at a
quarter of the price and I don'thave almost any of these
headaches.
I have a.
I have some one-time fees toget the machine set up.
You know, I got to get itpermitted and I obviously have
to get it installed, and nowthat's done.
So now those costs are gone.
So now my holding costs arereduced to, you know $1,000,
(46:32):
$1,500 a year.
You know in maintenance andcosts with that and then, as
that's happening, you'recontinuing to make money every
single day and that's hard tobeat.
You know, and some of the folksI talked to say you know, this
is got to be a gimmick, it can'tbe for real.
I go look, it's real and it'sout there and there are people
(46:54):
that are doing it and doing welland for some folks it is
starting to replace, you know,their traditional full-time job.
You know they're putting moreand more energy into growing.
You know their ice businessbecause it is becoming
profitable for them and itdoesn't require, you know you to
be in an office eight hours aday or 40 hours a week.
(47:15):
You know you just don't have todo that anymore.
That's right.
And you know I think certainlywith the pandemic, you know that
was a great springboard formillions of people to start
their own businesses and takethose chances.
You know, because maybe theyhave worked at a company for a
number of years and now all of asudden they're furloughed.
You know, and as they were, youknow told a you got to go home
(47:37):
for the next month or two monthsor whatever it is.
You know you didn't do anythingwrong.
It's just the world we're inand they're like well, hold on a
minute.
You know I gave everything Icould and this is how I got
treated.
You know, hey, they have theirepiphany moments ago.
I can be my own boss and thisis a great way to do it, because
you can control your business.
You know you want to run yourbusiness the way you want to run
(47:58):
it.
Well, here you go, here's yourchance.
Speaker 2 (48:00):
This is a very low hanging fruit type of thing.
And I talk about Turro too,where people just rent their
cars out.
Look, you got a car, it'ssitting there.
You want to put it on Turro onthe weekend.
Go for it.
Like, what do you?
You're not going to use it.
You're sitting in a houseplaying video games, whatever
the hell you're doing.
Your car is sitting out therecosting you money.
Throw it on Turro, see whathappens.
That's one of those other lowhanging fruit type of things
with where this is relativelyeasy to interpret.
(48:22):
I mean, it's about the cost ofa car, for I mean, let's be
honest, and you know if I canprofit $20,000 off of something
every year that I'm barelyputting much effort into, like
you said in the article that youspend maybe two hours a week, I
mean, if I could do.
You know what's that book forour work week?
Well, you got three machines.
(48:42):
You're putting in two hoursthat's half and you're making
$30,000 a year off of thesethings.
So, and then hopefully more,and, as you said, as time goes
on, people become more familiarthat the machine's there you're
going to make more money.
I mean, who's to say threemachines don't profit you
$60,000 in the next year or two.
I mean it's possible.
You've only had this thing up.
(49:03):
For what a year?
So I mean you never know.
Speaker 3 (49:06):
Exactly, I mean, and really the growth potential is
not capped, it is trulylimitless, you know, and ice and
water isn't really a productthat is dependent upon our
economy and you know whether theeconomy is doing great or not
doing so great, no matter whatthe stock market is doing on a
(49:27):
daily basis, this doesn't matter, because people still need ice,
that's right.
People still want fresh water.
That demand doesn't go away.
Now, obviously, depending onwhere you are in the country and
seasonality, it's going tofluctuate, but it's still there.
You know, in most major marketsthroughout the country are
enjoying, you know, phenomenalgrowth.
The construction industry isbooming everywhere, you know.
(49:50):
So you're looking at millionsand millions of workers who buy
ice every single day, at leastonce.
You know so if you can tap intothose markets of the blue
collar worker, the tradesmen,the landscape companies, you
know these folks that they'rebuying it regardless, and if you
can give them a great productat a great price, you have
(50:12):
earned loyal customers.
And you know they're verywatchful as how they spend their
money, you know.
So if you can give them thatand get into that market and
build a relationship there,you've got.
There's a revenue stream rightthere that you would never want
to replace because it's justgoing to keep flowing and
everybody in this industry talksto each other.
(50:32):
And now you've got kind of aviral, grassroots marketing
campaign going that literallycost you nothing to get started
other than maybe a little bit oftime and a little bit of
talking, and it's like you can'tput a price tag on that.
And you know, and that's one ofthe things, you know, we
actually enjoy doing it.
(50:53):
We'll go check out our machinesthroughout the week.
A lot of times we'll go on aweekend and we go and just chat
with people.
You know where you're from, howdo you like the machine, you
know what are you in the areafor, and you just kind of chit
chat and you get to talk to them, and then it's great.
And now you've got kind ofanother advocate and somebody
else to tell other people youknow, hey, use that ice machine
(51:14):
over there.
He's a really nice guy.
Or you know, I talked to thelady the other day.
She was really sweet.
You know, go get your ice fromthem.
You know, and it's stuff thatgrowing it organically that
really hits home for a lot offolks.
Speaker 2 (51:28):
And you're not selling sugar.
You're not selling, you know,caloric food like pizza.
You're not.
You're selling freaking water,right, like it's.
It's it's kind of a you know,you don't have to worry about it
, you're not hurting people.
You're not selling booze topeople.
You're not, you know, sellingweed to people.
You're.
You're selling freaking water,right, like, I mean it's.
(51:48):
It's kind of like you'reconscious, is clear, knowing
that you know, hey look, theyneed water.
I'm selling them the water it'syou know, it's clean, it's
actually.
You're actually selling ahealth product in a way.
I mean this, let's, I mean,let's be honest.
So I mean this is this.
I mean it's an unbelievablebusiness In my opinion.
I think it's it's great forpeople that want to just kind of
wean their way out of afull-time job by doing something
(52:10):
like this.
And I mean, if you can afford acar, I mean you can get one of
these things.
I mean, if you've got decentcredit, you, you know you can go
out and buy a car, you can buya nice machine and your car's
not making you money, right, youjust need your car to get
around.
But let's put it on to her, ofcourse, but you know, you got
this machine and it's crazy.
And, steve, this has been great.
I mean I've I got all myquestions answered.
I mean this is, this isunbelievable.
(52:30):
But if somebody's listening tothis podcast, maybe they're in.
You know, I don't know how farout you want to go, georgia, you
know.
Then maybe they're in thePanhandle, florida, mississippi,
alabama, whatever you know, andthey've got a site and they're
like, hey, this guy sounds great.
I want to reach out to him andmaybe get a, get a vending
machine in my apartment complexor whatever.
How do people reach out to you?
Speaker 3 (52:50):
Absolutely we.
You know we love talking tofolks, especially with their
interest in, you know, in icevending and such.
And you know, even if it's amarket that maybe you know we
wouldn't be able to service, youknow I've got a lot of owners
throughout the country that Ispeak with fairly regularly and,
and chances are, you know, ifwe can't service you, I find can
find or know somebody who canor who's willing to to grow into
(53:13):
it, you know.
So absolutely we love people toreach out and talk to us.
You know we do have a website.
You can get on right on toGoogle.
Our company's name is calledBeach Side Ice.
So just, you know, beachsideice.
You know, on Google, that'llpop up.
We're also on Facebook, youknow, under the same name of
Beach Side Ice, and you know,get on one of those.
(53:34):
There's Contact Us forums on onboth of those outlets.
You know, fill that out, shootit to us.
Most of them come directly tome, you know, and it's usually
pretty entertaining.
I'll get some emails and sayyou know, can you have Steve
contact me or let Steve know andI'll write people back like yep
, you're already talking toSteve.
You know it's me.
You know we're not somegigantic company where you got
to go through 20 layers to getto the person you want to talk
(53:56):
to.
No, it's.
It's, for the most part, it'sme and my family and and yeah,
we enjoy talking to folks aboutit and obviously encouraging
them to enjoy the same successeswe have with that.
But but absolutely I wouldwe'll give any any guidance and
advice I can to anybody that'sinterested.
Speaker 2 (54:15):
I love it.
I love it.
Well, thanks so much for beingon the show.
This is great.
And yeah, I might be reachingout to you too with some
questions here shortly, and youmight have some of my guests
calling you up too, so don't besurprised.
They might shoot, they might,they might fill out a form or
two on your website.
Speaker 3 (54:30):
So but we are excellent.
Yeah, I say definitely happy tohelp and, yeah, thank you so
much for having me on and theopportunity today.
It's been a great conversation.
I truly appreciate it.
Speaker 2 (54:39):
Well, congratulations for freeing yourself from the
indentured servitude that is anine to five job, sir.
Speaker 1 (54:45):
Thanks for joining us on this week's episode of Side
Hustle Sittling.
Have a good one.
Well, you've heard from ourguests.
Speaker 2 (54:50):
Now let's hear from you.
Join our community on Facebook,side Hustle City.
It's a group where people shareideas, share their
inspirational stories andmotivate each other to be
successful and turn their sidehustle into their main hustle.
We'll see you there and we'llsee you next week on the show.
Thank you.
Welcome to Side Hustle City and thanks for
joining us.
Our goal is to help you connectto real people who found
success turning their sidehustle into a main hustle, and
we hope you can too.
I'm Adam Kaler.
I'm joined by Kyle Stevie, myco-host.
Let's get started, all right.
(00:31):
Welcome back everybody to theSide Hustle City podcast.
Kyle Stevie unfortunately nothere.
His company has him stuck andhe is very upset about that
because we have Steve Slagowantoday.
Steve, welcome to the show.
Speaker 3 (00:46):
Thank you so much, absolutely glad to be here.
Speaker 2 (00:48):
I am pumped about this because a lot of people
heard our last episode withthere was a sales guy, forever's
Vending.
If people remember, these arethe ice vending machines, ice
water vending machines and a lotof people after the episode hit
me up and said hey, adam, whatdo you think about that?
And I said, I mean, it soundsgreat.
(01:09):
You know, we have the sales guyon here telling us it's great.
But now, guys, we have anactual vendor, we have an actual
person who purchased thesemachines, jumped into the pool
first and now he's going to tellus how cold the water is.
Right, steve.
Speaker 3 (01:24):
Absolutely.
Speaker 2 (01:26):
How cold, how warm the water is, so we were super
happy that you're on the show.
I'm pumped.
This is something that I'mactually considering myself.
So you know, tell us how youheard about this and you know
what made you want to take theleap.
Speaker 3 (01:42):
Absolutely so.
Thank you so much for having meon.
It's a pleasure to be here, getto talk to you and all of your
guests and listeners as well,you know, and if I can demystify
some of the ice vending worldand open some doors for some
folks, that's the ultimate goal.
You know.
Ultimately we've kind of gotstarted.
I used to own a small littlerestaurant and bar right on the
(02:06):
beach and a great location, verybusy, and we didn't sell ice.
And then we kind of noticedsome folks would come up and ask
if we sold ice and they said no.
So we kind of decided we wouldstart selling ice.
And it was an immediate successselling essentially just a
grocery bag full of ice to folkson their way to the beach or
(02:28):
enjoying the pool.
And so we kind of kept up withthat.
I, a few years later I ended upselling my restaurant and but
the ice idea stuck with me andwhere I'm located here in the
panhandle of Florida, therewasn't a whole lot of locations
outside of your big box stores,convenience stores to get ice,
(02:51):
and that kind of stuck with meand we started doing some
research into the ice vendingworld and talk to, you know, all
of the big manufacturers, didabout three months or so worth
of research until we were veryfortunate to have our sales call
with Everest ice and water.
And you know, pretty much afterthat first call with them, I
(03:14):
was hooked.
I had a great, greatconversation with their salesman
from there and then, you know,I turned around and I kind of
wore his butt out for aboutthree weeks.
I had a lot of questions, youknow, and and to his credit and
Everest credit, they worked veryhard to answer my questions and
get the information I neededand we very quickly decided that
(03:38):
was going to be our partner inthis new endeavor, as we were
going to, you know, buy the icemachines from them and start
kind of placing them indifferent areas here in Florida.
Speaker 2 (03:48):
Wow, so you started this in February of 22.
So pretty recent, right.
I mean you had you just comingoff the pandemic wasn't a whole
lot of people.
You know, people still may be alittle scared to come outside,
right, but by October you hadalready made $33,000.
Now, was that just with onemachine or was that with all
(04:08):
three of the machines?
Speaker 3 (04:10):
At that time that was with two, two machines, two in
the field at that time and thenwe added our third one very
early of 2023.
And obviously we're also nowadding a fourth one here as
we're almost finishing August of23.
So we'll be at four machines bythe end of this year.
You know we started, yeah, weplaced our first machine early,
(04:34):
22.
So one nice thing about Floridaduring the pandemic is we were
open for business.
That's right.
Folks were still looking for aplace to travel.
They were tired of being pentup and, you know, for the
drive-in market, people werecoming to Florida in droves and
our challenge then was well,where can we put our ice and
(04:56):
water vending machines to getthe most traction?
You know, where can we getthese out there, get the most
people, get the best opportunityfor revenue?
And so the search kind ofstarted there, you know, was
where do we go?
And you know we did some of themore traditional routes.
We looked at them.
You know we looked at marinas,parks, those sorts of areas.
(05:20):
And then it kind of hit me onenight having a conversation with
my girlfriend and we kind ofcoined the term destination ice
and it stuck.
And the more we thought aboutit.
You know everybody that for themost part that buys ice you
have to go somewhere.
You have to go to a grocerystore or convenient store, but
(05:42):
you have to go.
And so we said what if we couldput ice where people already
are?
They don't have to get in theircar, they don't have to leave a
property they're staying at.
So we kind of started to focusin on some of the larger resort
condominium areas that inhabitour beach and really host the
(06:02):
majority of visitors that cometo our area.
And you know it was almost alight bulb moment for us, to be
honest with you and you know, ifwe can put these machines where
people are and then get them tothe machine, you know we're
knocking, we're checking all theboxes here at once, and we were
very, very fortunate to seesome immediate success with that
(06:25):
business model and it'scontinued to do well for us up
to this day.
So we couldn't be happier.
Speaker 2 (06:31):
Well, and you're in a good area, you're on the beach,
you're in a hot state, you knowit's year round.
People are coming down there tocheck things out.
You know, I'm up here inCincinnati where, you know, two
months out of the year it'spractically unlivable, right
Like it's freezing.
You know there's snow, there'sall this mess that's going on up
here.
But the crazy thing is is wehave, as soon as it warms up,
(06:56):
everybody's outside right Likeit's a craziness.
People want to do things, theywant to barbecue, they want to.
You know, have you know familyevents?
They want to do all kinds ofstuff, like all at once,
practically.
You know you're, you mentionedCOVID people being pent up.
Well, we have that every year.
Like people are like I'm sickof being in the house January
and February.
You know, in most of March,april rolls around.
(07:18):
People are starting to look todo things.
Right, you may not need ice inApril, but you may.
I mean there's football partiesthat people are having in the
winter even.
You know, and you got theBengals.
You got university Cincinnatifootball.
You know you've got basketballuniversity Cincinnati basketball
, xavier basketball, nkubasketball.
I mean there's a lot ofsporting events and things that
people do where you know.
(07:38):
Maybe they do need some ice,right?
Maybe they need a cooler intheir house while they're having
these events going on, so therecould possibly be a demand for
it.
And we do have a company basedout of your home city, ice,
which is a you know, a big icedistribution company, and it's
based here in Cincinnati, on thewest side.
A lot of times, what they haveare these giant coolers outside
of like a grocery store, and thecoolers are filled with bags of
(08:02):
ice and you go and you grab oneand you bring it into the store
and you pay for it, and that'skind of how that works.
These vending machines, I meanthese things, I mean they're.
You don't really have to doanything, do you?
Speaker 3 (08:16):
No, the wonderful part about the Everest machines
it's a completely self-containedunit.
It is an ice productionfacility, a distribution
facility and a retail center allin one.
So from the customer point ofview, they're simply walking up
to the machine, choosing howthey want to pay for their ice
(08:38):
and then choosing how they wantto receive it Whether they want
to put it in a bag themselvesthat's available or directly
into a cooler.
It's up to them, and it makesit very, very simple.
The machine does bend purifiedwater as well.
So right now, so many folks arebecoming more and more health
conscious with what we eat anddrink every day.
(09:01):
So having very, very cleanfiltered water available is a
great selling point as well.
And the one nice thing about itis you can control you.
As the vending machine owner,you control the entire process.
So the ice is made there, it'sfiltered there, it's clean.
Conversely, when we look at theboxes and chest freezers
(09:23):
outside of some of these storesA, you don't really know what
the production facility is like.
Is it clean?
Is it well maintained?
The ice bags that are in thischest freezer how many people
have touched them?
Whose hands have been all overthis ice?
Who has put something in thisfreezer.
Who has sat in this freezer ona hot day?
You have no control over that.
(09:45):
And now all of a sudden you'rebringing that ice home and
potentially ingesting it, usingin drinks and so on.
So especially now after comingout of the pandemic, we're all a
little more heightened as togerms and those sorts of things,
and you always got to kind of.
I always wonder.
You open those doors to thosechest freezers.
Who else has been in here, Idon't know when.
(10:08):
When you go to an Everestvending machine, that ice is
completely behind lock and key.
It's controlled until youchoose to dispense it and then
you're in charge of it.
The climate in this now becomesa personal choice.
Speaker 2 (10:21):
And it's all filtered and everything, right.
I mean, they mentionedsomething like some kind of UV
filtering process or whatever,because you're maybe tapping
into you're tapping into thecity water, right?
I mean you're tapping intowhatever it is, wherever you're
at, you're going to get thatquality of water and then you
need to filter that somehow,right, and the machine does that
for you.
Speaker 3 (10:40):
Right.
So inside the machine itself itdoes use a five stage filter
system, and then it also has aUV bulb for disinfectant.
It has an ozone generator againto continue to get rid of any
of those little nasties that arein the water.
You know, so the water that'sthen being pushed into the ice
maker is about as clean as youcould really give it without
(11:04):
getting into the ultimatelydistilled waters, and you know
it's fresh, it's clean, it'spure and that's what's going
into your ice.
And then you know, same thingwith the water vending.
So when you go to thosemachines you're getting, you
know, very clean, very freshwater, and it's on demand.
You know the water doesn't sitin the machine, you know,
(11:27):
waiting for a bend.
It's actually filtered andproduced on demand for every
customer, which is great.
It's a great way to keep itclean.
It's a great way to ensure youknow your customers are getting
the best product that you canprovide them.
Speaker 2 (11:41):
When outside ice.
I mean I'm thinking of thepeople that are going into the
gym.
They've got those big giantwater bottles they cart around
with them.
They don't want to use thewater fountain in the gym
because, again, that's notfiltered right and if you're a
big health nut, you're probablycarrying around one of those
jugs, those practically gallonof water they're carrying around
, you know, and I mean you coulduse this machine outside.
You could place one of theseoutside of a gym.
(12:02):
You could place them a bunch ofplaces.
I'm thinking like down at thelake.
You know you're going to havepeople that are wanting to.
You know, go drinking out onthe boat.
They're going to need ice fortheir Yeti cooler or whatever it
is they've got.
So you know, talk a little bitabout some of the places that
you've found success at.
You've got the three machines.
You're going to get another onein.
You've done this.
(12:22):
What are some of the placesyou've had success at?
Speaker 3 (12:27):
So our three machines that are currently in the field
are actually all located atresort condominium complexes.
They're all directly right onthe beach or right on the Gulf
of Mexico, and where we placeour machines on those properties
are typically are on the pooldecks.
So that way we're getting thegreatest amount of visibility
(12:49):
that we can.
And then, you know, oursecondary sort of tax becomes a
little bit of marketing to getthose guests to know that the
machine is there and what it is.
And then, once they figure itout, you know people cannot be
happier.
You've got ice on demand rightthere 24 hours a day.
You've got water on demand.
(13:10):
So we've kind of really foundsome great success in these
areas.
And again we tie it back towhat we call the destination ice
, because this is where thepeople are coming.
You know this is where they'restaying on their vacation.
So now we've eliminated themhaving to go to the grocery
store or the gas station orwherever.
Now they don't have to get intheir car.
Or you know, typically for afamily vacation it's going to be
(13:32):
the dad, you know he's going toget up in the morning and have
to go to the gas station and getice and all that.
Now he doesn't have to.
Now he simply just takes hiscooler downstairs and gets his
bag of ice and they're on thebeach.
You know what used to take anhour to go to the gas station
and bag.
Now takes about five minutesand you're on the beach, you're
enjoying your vacation.
And we actually see quite a lotof people that will cooler or
(13:54):
put their coolers at night.
You know they'll go ahead andpre-cool and pre-chill the
coolers in the evening and thenget another bag of ice in the
morning and you know their stuffstays cold for days, especially
now with the technology ofcoolers that's available.
And you know, yeah, we seefolks that you know have ice for
two or three days at a time andthey love it.
(14:16):
You know it's a great way tokeep everything cold.
You know.
So for our locations, you knowwe knew where the people were
coming, especially on thevacation and such, and, like I
said, our challenge was to getthe machines in front of them,
to get them to be able to usethem.
You know, and we've looked at anumber of locations, even kind
(14:37):
of outside the resort world youknow marinas are always sort of
a hot button place for ice.
You know folks going out on theboats.
You know they're always gettingice.
You know hardware stores arealways a popular option.
You know our fourth machinewe're actually getting into an
RV parking campground.
(14:57):
It's one of the larger ones inour area and you know.
So we're going to go in therebecause those folks you know
traveling in their RVs,obviously they don't have ice
makers, for the most part intheir refrigerators, so they
need ice.
And a lot of them also havemade comments that they really
look forward to the filteredwater.
You know, just because you canput a filter on a hose and plug
(15:19):
it in your RV.
But how much does that reallyget you when you can just go to
the machine and get a gallon offiltered water at a very
reasonable price, cheaper thanany of the grocery stores, and
you're all set.
You know now everything is veryclose to you and we've really
helped them maximize their time.
That you know.
Ultimately they probably paid alot of money to come on
(15:41):
vacation.
You don't want to waste itgoing to Walmart, you know,
every other day.
Or you know wherever, kroger,publix, what have you?
You don't want to mess withthat in summertime traffic and
all that jazz.
Speaker 2 (15:52):
Yeah, my wife and I we go to Orlando a lot and we
end up at these resorts and thenwe have to door dash water
because I'm not paying for thewater there.
It's crazy, right.
I mean, you're one of theseDisney resorts or you know we go
to the Universal resorts andyou're sitting there and you
door dash a 24 pack of water orsomething.
You know you're paying whateverthe cost of the water is and
usually it's high, becausethey're going to pick it up from
(16:14):
a you know a grocery store nearthe resorts which is going to
have a prices jacked up 20% orwhatever and then on top of that
you're paying the door dashthing but you definitely don't
want to pay for for, you know,water while you're there.
You're paying a really highpremium and you know they got
the pools there.
You can.
You know the kids are runningaround, it's hot.
(16:34):
You know you're going to wantsome water.
I mean, if you had somethinglike that at one of those
resorts and you, oh, I'd use itall the time, no doubt, yeah.
Speaker 3 (16:44):
I mean, and people really enjoy the convenience of
it.
You know, in our sort ofphilosophy and the business Is,
you know we're going to be whereyou are but we're also not
going to gouge you.
You know, we keep our pricesvery fair and very much in line
with the market.
And we get a lot of commentsfrom folks that we do, as we go
(17:06):
check out our machines, that youknow they say, oh, you can
charge double for this and getit.
You know what?
You're probably right, we could, but that's not our goal.
You know, just because you'reon vacation doesn't mean we're
here to take advantage of you.
I would rather have you buy iceevery single day at a lower
price than once or twice at ahigher price, and and we've
(17:28):
really seen the returns fromthat.
You know, I think people,especially sort of in this day
and age and the economies we'redealing with, you know people
are watching their money alittle bit more than they used
to, and are appreciating value,probably more now than they have
over the last number of years.
Speaker 2 (17:45):
Well, now let's talk about so you know it's.
You've got to convince whoeverthis is to let you put this
machine there right.
So you've got to find, you knowwhatever grocery store, mom and
pop, convenience store,association, whoever it is,
you've got to find the locationand then you've got to call up
(18:06):
somebody.
How does that process work?
And what?
How do you cut them in?
Speaker 3 (18:12):
So you know, as you're out, kind of looking at
your sites and doing what wecall site surveys, finding where
the best spots may be, yeah,and then now you're talking to
the landowner or the businessowner and ultimately, you know
our sales tactic is very simple.
You know, I always ask them howmuch do you like free money?
And and they look at me alittle crazy and I say,
(18:36):
ultimately, at the end of theday, I'm going to give, right
you a check to let me put mymachine out here and you have to
do nothing for this.
I don't need you to touch themachine, I don't need you to
maintain the machine, I don'tneed you to do anything other
than let me have this littlepiece of land and I'm going to
do the rest of it and I'm goingto pay you for this.
(18:58):
And a lot of them kind of go ah, this is too good to be true.
It's actually not.
No, this is the deal we'regoing to make and we're going to
pay you a greed upon amount andwe're going to put a machine
here and you're going to get toenjoy the benefits of this
machine and you don't have to doanything and we're going to pay
you pretty handsomely to let usbe here, you know, and that
(19:20):
really becomes a great sellingpoint because there's not many
things in today's world that youcan sit back and continue to
earn income on, especially forbusinesses, you know.
So for that that's always agreat foot in the door, you know
.
For them as well.
You know it comes to customersatisfaction.
It's a great amenity, you know,for any business and it's going
(19:44):
to continue to drive morepeople to those locations, as
they, you know, want ice andwater.
You know they're going tocontinue to come.
So you know, really, if youwere at, like, a hardware store
or something like that, you knowit's going to bring in its own
set of people just to come tothe machine and then, while
they're there, you know, hey,maybe they need to go inside and
get you know whatever it is tofinish their honeydew list or
(20:07):
their weekend project.
And so it really becomes apartnership.
And a lot of the folks I talkedto who are interested in
getting into the industry, youknow I stress that with them you
need to have a greatrelationship with your landowner
, you know it's because you'regoing to be in this together.
So, you know, really, work thatout, get all the kinks out of
(20:28):
it as quick as you can.
You know, use actual contractsso that everything's very
clearly spelled out and there'sno ambiguity in it, and work on
that.
You know, foster and maintainthat relationship, because the
better that one is, the easierit is to have that location.
And then obviously then you canturn that landowner into a
(20:51):
reference, which is kind of whatwe have done as we go to new
locations and we always say hey,look, you can talk to this
person, ask them about theirexperience, ask what their
guests are saying.
You know, get their feedback.
You don't have to listen to mebecause obviously I'm trying to
sell you something.
You know, talk to anotherperson and the better that
relationship is, you know, themore glowing reviews you get as
(21:14):
you try to expand either thebusiness or just your customer
base, and it really paysdividends to have those
relationships.
Speaker 2 (21:23):
So what will be a fair amount?
So generally, when you go tothese guys, do you throw out a
number, do you say, hey, look,here's what we pay.
Everybody take it or leave it,or is there some negotiation
that happens Like what you know,what do you guys?
What do you guys usually dothere?
Speaker 3 (21:40):
There's always a negotiation, you know.
Obviously the landowner wantsthe biggest bang for their buck
and me, as the business owner, Iwant to pay as little as I
possibly can.
That's right, you know.
So there's always some give andtake and I'm a big proponent of
honesty and being upfront withpeople and I tell folks you know
, hey, we have no data on thislocation, so we have no history
(22:03):
as to how well this machine maydo, and so let's come to a
reasonable amount of money andlet's start there.
And if the machine is verypopular and does very well, you
know we can look at.
You know, maybe increasing thatrent amount to be more
commensurate with how busy themachine is.
But conversely, you know, ifthis is just a location that
(22:25):
isn't really coming to fruitionand isn't producing the revenues
, you know I might need toadjust that rent back downwards.
And you know, and that's wherehaving that good relationship
and good rapport with peoplecomes in.
Speaker 2 (22:36):
You know, on average we're paying about $250 a month
to our location owners hey, man,that's paying for some electric
, you know, or whatever.
Speaker 3 (22:48):
Yeah, you know, and they get that every month.
You know whether the machineyou know does $10 of sales or
does you know $2,500 of sales.
The landowner gets the sameamount every single month.
So for them it makes it easy tobudget.
They know what they're going toget at the end of the year and
they're not necessarily tied tothe success of the machine.
(23:08):
And we kind of enjoy thatbecause it's very easy.
At the negotiating table, eachsay look, this is the number you
know.
Take that times 12.
That's what you're going to get.
Speaker 2 (23:18):
But do you say to them like, do you say, hey, look
, you know we're going to giveyou $250, but if the machine
doesn't perform here, we don'tknow what's going to happen, we
may have to take it out.
So do they, do they feel kindof part ownership in this, in
this relationship, and thenadvertise the machine to their
association?
I mean, I could imagine if yougo into a condo complex and you
(23:39):
say, hey, man, we want to putthis in, it's going to be great
amenity for your, for yourassociation members.
You know, put it by the pool,we're going to pay you $250, but
we need you to send out theseflyers and put a, slide them
under people's doors orsomething, or put it in the next
association newsletter orwhatever.
Do they, do they ever offer todo that?
Do you have to motivate them todo that, or do you just not do
(24:00):
it at all?
Speaker 3 (24:02):
Some of them will offer to do it.
Some need a little bit ofmotivation.
You know we always ask that.
You know they at the veryminimum put it in their you know
quarterly or monthly newsletter, whichever it may be.
And then we'll also ask them tolet us do some marketing.
You know what?
What can we put up around theproperty?
You know, can we put up signsin the elevators?
(24:24):
Can we do little real estateyard signs kind of around the
property, or wind feathers.
You know, what will you let usdo that we'll pay for.
And then one of the nice thingsabout the Everest machine is
there's a way to.
It comes with some coupons thatare essentially for free
vending, and so what we'll do iswe'll take a stack of those
(24:45):
coupons and give them to theassociation manager and say, hey
, look, give these out to yourstaff.
We encourage them to use themachine so that they're familiar
with how it works.
But also, now you've gotsomething to give to a guest
that maybe isn't having a goodexperience.
Or, you know, maybe they'vechecked into a condo and the
refrigerator's not working andthey just went to the grocery
(25:06):
store.
You know, hey, give them acoupon, give them a free bag of
ice.
At least they can keep some oftheir stuff cool until you can
fix the problem, and it's agreat problem resolution option
for the association, for theirguests, you know.
So we really encourage that.
We like it when sort of theassociates kind of get involved
(25:26):
a little bit and know how towork the machine.
You know I'm we always tellthem constantly look, our phone
number and our email address areon the machine.
Have guests call us, we willtalk to them and answer every
question in the world we can andwe do so.
You know it's kind of gettingthem engaged somewhat as well.
You know we also do some jointadvertising.
(25:47):
So on our website it does listthe properties we're at.
So they get a little bit of anadvertising bump from that.
And you know, as well as ourFacebook page and some of the
social media platforms you knowwe'll advertise out.
You know our beachside ice isnow at this location and so
they're getting a littletraction through those ways as
(26:08):
well.
But yeah, everybody we reallydealt with has been very eager
to have the machine succeedbecause it is such a nice
amenity for their guests andthey almost kind of take some a
little bit of almost ownershipof you know of the success which
we encourage.
You know we really enjoyworking with all of our partners
(26:30):
, howard.
Speaker 2 (26:30):
Bauchner.
So now that you've got thesethree machines up, you're
getting another one up hereshortly.
I mean, does it feel kind ofseamless now that you've done it
and you kind of got a systemmaybe together?
You know what, you know maybewhat needs to get fixed on these
things.
You know how to talk to people,you know how to advertise, yeah
, and now you're like look, Icould have 20 of these machines,
(26:52):
david.
Speaker 3 (26:53):
Kroger, absolutely.
You know the first one isalways the hardest.
You know, really, kind of withany business, especially a new
business that you're starting,you know starting out as this
toughest you're learning curveis like a hockey stick, you know
, it's very, very flat and thenjust skyrockets, you know.
So once you start to get someof that under your belt and
(27:14):
you're looking to expand, yeah,your expansion becomes I don't
want to say easy, but easiercomparatively.
You know, and we were veryfortunate, after placing our
first two machines and the wordgetting out that we were here
and this is what we were doing,we started receiving calls.
You know other landowners,other properties actually
(27:37):
calling the company and say, hey, we really want to talk to you
about a machine.
And ultimately that's a greatthing to have happened because
now we're able to take thatenergy that we used to dedicate
to essentially cold calling anddoor knocking to now answering
the phone and doing these sitesurveys.
So we were very fortunate.
(27:57):
Our last two machines Iactually went to clients that
called us and said, you know,hey, we've heard about this,
we've seen it, what do we do toget one, you know how can we
work together.
And it was like well, you know,set up a time and we'll come
out and we'll look at yourlocation, we'll talk, we'll see
what we can start puttingtogether.
And you know, the more thatword sort of spreads, the more
(28:23):
sort of interest we're seeing inthe machines, how they work,
what they do, thoseopportunities for that, which we
couldn't be more pleased with.
Howard.
Speaker 2 (28:32):
Bauchner, you've got more leverage when they call you
.
So yeah, you're like hey, look,now I'll pay for this machine,
because they're not going to goout and drop $50,000 on one of
these machines.
It's just not, it's.
They're never going to get theassociation to agree to that
right and they probably don'thave the money in their budget
etc.
Etc.
So they may even know aboutEverest, but they're probably
not going to.
(28:53):
They need somebody to go outthere and finance machine
themselves and then they'rehappy with whatever they get out
of it.
They may be just happy with themachine being on the property
and being a nice amenity andhaving somebody else take care
of it.
Speaker 3 (29:05):
David S.
Here's roughly what themachines cost, you know.
Speaker 2 (29:17):
Here's how you get one and then once you get it,
howard Bauchner, I'll give you50,000 reasons why you can't do
it.
Speaker 3 (29:22):
David S.
Yeah, it's like, well, then yougot to install it and you have
to maintain it and you have to,you know, deal with the
permitting and the regulationsand the state guidelines, and
then you have to deal with taxes.
But yeah, absolutely, you cango ahead and do it.
And you know, by the end ofthat sentence they're always
like you know, that's great, youdo it for me and go though,
that's the business we're in.
You know that's what we do.
(29:44):
We encourage you just to sitback and collect your money and
let us do the rest of it.
You know, in our fourthlocation that we're getting
ready to go into, you know, wasactually serviced by another ICE
distributor.
They, you know, had a nationalcontract with an ICE distributor
and that distributor left themhigh and dry with no ICE over
(30:08):
the 4th of July.
And this property managercalled me and said I know you
have machines out, I want totalk to you.
I said, absolutely, I will bethere.
If you're ready in 20 minutes,I'll be there in 20 minutes.
And I sat and talked with theproperty manager, you know,
within about 15 or 20 minutes wehad basically agreed on a deal
(30:28):
and said you know, absolutely,this is what we can do.
And I said well, why don't youhave any ICE?
And she says, you know theywon't return my calls.
We've been out of ICE for a fewdays.
You know, my guests are very,very upset and we can't get
service.
And it was just like, okay,well, we will service you.
And in the meantime, you know,until we can place our machine
(30:51):
here, you know, we can actuallykeep you in ICE.
And she said well, what do youmean?
Nice, you know we have theequipment to be able to produce
ICE and bag it and bring it toyou so that your guests can
still at least have ICE.
And now you're not gettingyelled at every day for being
out of ICE.
And you know, you'd havethought, you know, she had won
(31:12):
the lottery that day.
She couldn't have been morehappy.
And I mean that evening we werefilling her freezers full of
ICE for her guests and we hadpeople coming up to us.
You know, hey, can we buy theICE from you?
Oh no, you got to buy it fromthe office.
But you know, we're going tostock this thing as full as we
can and then we're going to beback tomorrow and we're going to
stock it again.
And you know the comment thatwas told to me from her office
(31:37):
staff she goes, we just don'tsee people do this and I said,
well, that's, one of thedifferences in our business
model is we're client focused.
You know our goal is to giveyou the best product to give to
your clients and theneverybody's happy.
You know we're all making moneyat this point and that's our
goal.
And you know it was nice to seethem respond so well to that
(31:58):
sort of service, which you knowis every day in this world.
And you know, we'll be honest,more times than not you're let
down from sort of serviceoriented places and outlets.
But when you find one youreally like, you keep going.
That's right, you keep usingthem.
Speaker 2 (32:17):
Yeah, oh, 100%.
So I mean talk about some ofthose other fees you mentioned
briefly.
You said you know there'spermits, there's some of these
other things outside of the costof the machine roughly $50,000.
What are some of these otherfees that you have?
Or time commitments?
I mean installation things likethat, delivery, all that stuff,
(32:39):
like what's all involved insetting one of these things up
and what are the costs.
Speaker 3 (32:44):
Sure.
So you know the machine.
You know, depending on themodel you're getting, you know,
obviously you're in theneighborhood of a $50,000
investment.
But then you're also looking at, you know, a delivery, which
Everest does a great job ofworking with you on the delivery
fees and having it shipped toyour location.
But then, yeah, you've got toinstall the machine.
It does run on a 240 volts ofpower and it does need,
(33:08):
obviously, it needs water and itneeds a drain, you know.
So you've got to look at thosesites and, depending on your
area, you know, now you'reprobably engaging with a plumber
and an electrician to be ableto install the machine, get it
wired up, and those costs reallyvary.
You know, and it's the numberone question I get when I talk
to folks about the industry isyou know where do I put my
(33:30):
machine and how much is it costto put it in?
And I always tell them you know, look, if I could give you a
hard and fast answer there, I'dbe a millionaire many, many
times Over by now.
You know.
So that really depends.
And then it depends on thestate you're in and your low,
your municipality, as to whatthe fees and permitting are.
You know where I'm at inFlorida, we are permitted
(33:53):
through the state.
You know it is essentially afood license.
So we pay them I want to say inthe neighborhood of about 300
and change a year for a freelicense.
And then we do quarterlytesting of our ice and water to
make sure there's no bacteria oranything in it, and that's
about 40 bucks a pop.
So we're looking, you knowyou're looking about $160 a year
(34:15):
for testing there.
You know, maintenance for themachine, filter changes, you
know all in, you're looking atmaybe five or $600 a year for
those sorts of items to run it.
And then obviously you're goingto have filter changes.
And the more successful yourmachine is, the more you're
(34:37):
going to have to pay attentionto it.
And so, you know, people alwayssay oh my gosh, you spend a lot
of money on filters.
Well, we do, but it's becauseour machine is very busy.
You know, if the machine wasn'tdoing anything we wouldn't buy
filters.
But because it's busy andproduces quite a bit, yeah, it
goes through filters quickerthan a slow location, which I'm
(34:57):
kind of okay with.
Yeah, that just means it'smaking money and I'm all right
spending it.
Then you know.
So there are some fees where itreally just depends.
It's so location specific as towhere you're going to be and
where you're going to put it.
You know, and I alwaysencourage folks to reach out
through their friend network,their family network.
You know, find that plumber andelectrician that you like and
(35:23):
talk to them.
You know, ask them questions.
Hey, I want to put this machinehere.
Here's what it takes.
How much do you charge me to dothis or run this amount of
power?
And you know, and I tell folkstoo, especially if they're able,
body and eager, ask thosetradesmen what you can do
yourself, because most plumbersand electricians will be honest,
they don't want to dig a holeto run some condo it.
(35:45):
They're happy to let you do itand you're going to save some
money.
You know the electriciandoesn't want to dig a hole in
the ground and run his wiresthrough it If it's already there
.
When he's there, he's in a goodmood and you just saved.
You know however much hishourly rate is, you know.
So I encourage folks to getcreative with it and there's a
lot of opportunities to savemoney in those routes and a lot
(36:08):
of us just talking through, youknow, your friend network, your
family network, a businessnetwork and getting those folks
engaged and involved.
Speaker 2 (36:15):
So you're I mean, you're looking at permits and
stuff maybe 1000 bucks a year,filters, stuff like that maybe a
little more 1200 bucks.
And then you got yourelectrician, you got your
plumber, you've got the initialcost, which 50% you put down on
the machine.
So you had to come up with 25grand.
And then they Everest companyactually has a group they that
(36:35):
finances helps you finance outof their 50%.
Is that correct?
Speaker 3 (36:39):
You can't.
So then that becomes a personaldecision.
You know you can and choose tofinance it.
They do use a company calledLeaf Financial that is very
familiar with Everest, you knowand they can.
They can certainly helpfinancing if those are needed or
if you're able to do it, youcan pay for the machine yourself
(36:59):
.
It's a 50% deposit to put themachine into production and then
obviously before they ship itand put it on a truck, they're
going to ask for their other 50%.
If you're in a position to beable to absorb that $50,000, you
can certainly pay cash for iteffectively.
Or if you can't, you can workwith leaf financial or even a
(37:22):
local bank or a bank you mayhave a relationship with to
finance the machine.
Then you're kind of off andrunning and with anything there
is those upfront costs.
We talk about the installation,plumbers, electricians,
permitting, those sorts ofthings.
That are a lot of more one-timecosts.
Obviously you're not going tohave to pay a plumber every year
(37:45):
to come out.
So that's a one-time cost thatyou're going to plan for.
And then, once that one'sabsorbed back now you're just
into the running costs of themachine.
As far as filters, obviouslyyou have to keep the machine
stock with bags for yourcustomers and cleaning products
and those sorts of things.
It's a direct relationship.
(38:06):
The more successful the machineis, the higher those costs are
going to be, and the slower themachine is, then obviously
you're not going to have tospend as much doing those things
.
But most people I talked tohave a similar mindset that it's
a lot easier to spend the moneywhen you're making the money.
That's right.
That's right.
It becomes the cost of doingbusiness.
(38:26):
You go, look, I'm okay withfour filter changes a year.
Speaker 2 (38:29):
It means my machine's kicking butt and I love it, but
Leaf will give you the one.
Will they finance the depositas well?
Speaker 3 (38:40):
I believe they will.
I think you can work with someof their representatives, and I
think a lot of it depends onyour personal credit worthiness.
If you've got good credit andeverything's in good standing, I
think they do up to 100%financing.
They'll shoot over the depositfor you and then and last I've
(39:02):
heard they'll actually put themoney in for you.
But you don't start yourpayments until the machine comes
delivered.
Speaker 2 (39:09):
Oh, no way.
So you're not paying intereston the money, or is there
interest accruing?
You just don't have anypayments.
Or do you not have any paymentsor interest until that
machine's delivered?
Speaker 3 (39:21):
You know I can't answer definitively whether or
not they start the interestclock.
I would envision they probablydo.
But yeah, you're not making anypayments until your machine is
delivered.
So even if you're accruing thatinterest during that time,
that's still pretty beneficial.
You're not coming out of pocketor whatever your payment may be
every month until your machinehits the ground and you're
(39:44):
running.
So let's just say it takes twomonths for Everest to build and
deliver your machine.
Well, those are two months thatyou're not out of pocket that
payment and soon as it'sdelivered, now you're set up,
you're running and you're goingto have a monthly payment back
to leave.
So they're really flexibleworking with clients.
(40:04):
What needs it?
Obviously they have a greatrelationship with Everest.
So if financing is somethingsomebody needs, it's very easily
during your call with Everestto say, hey, I want to explore
my financing options and they'llhook you right over to the leaf
representatives and you cantalk it out with them and it
(40:26):
almost becomes really seamless,which is nice.
It's just one less thing forthe customer or the client to
have to do and they're going todo a lot of it for you.
Speaker 2 (40:37):
I love it.
Wow, and what's the interestlike on these?
I mean, is this commiseratewith, like, say, a mortgage loan
?
Is it kind of in line with that?
Is it like a used car type ofloan?
Is it a you know, it's notcredit card 24% interest type
thing, is it?
Speaker 3 (40:54):
No, no, they're nowhere near that high.
You know.
Again, I think a lot of it hasto do with your credit
worthiness.
You're probably looking betweena mortgage and a used car for
the majority of folks.
Speaker 2 (41:05):
It's like an eight, nine percent, something like
that.
Speaker 3 (41:07):
Yeah, I mean, you know, and the rates aren't
terrible.
You know they're obviously notas attractive as they were a few
years ago, but then againnothing is.
You know, I think, the days ofthe 3% home mortgage.
You know we haven't enjoyedthat in years.
So I think, given the economywe're in, you know, if you can
get in between seven and 10%,you're doing pretty good with
(41:30):
that.
Yeah, it's a fair poke tofinance some cash.
Speaker 2 (41:35):
But if you're in a moderate area, you know it
sounds like your machines arekilling it, but if you're in,
let's say, a moderate area, youknow you're.
I don't know how much youcharge for, for you know ice, a
bag of ice and all that, but youknow, say you're charging a
regular price.
I know they've got a calculatoron the Everest site, but like
what do you think gross?
(41:56):
Say just gross.
And then people becauseeverybody's expenses are going
to be different, so let's justsay gross how much do you think
one of these machines will makeevery year?
Speaker 3 (42:08):
You know it's again kind of a direct correlation
your first year is probablygoing to be your lowest sales.
Obviously you've got a lot ofhurdles and challenges in your
first year.
You know, and if you'recommitted to that, you know, I
think revenues in your firstyear you know 10 to 12,000 is
not unreasonable by any means.
And I think as you continue togrow and put your energy into it
(42:34):
, you know getting into the15,000 dollar range a year,
20,000 dollar range a year isachievable.
You know, and again, I talkedto a number of folks that are
putting in the time, putting inthe energy, and are seeing these
returns.
And you know, inversely, theflip side of that situation is
I've talked to some that thatreally don't put any time or
(42:56):
energy in and they're notenjoying those benefits.
You know they're very lucky tobreak, you know two to 3,000.
And they ask, hey, why am I notmaking any money?
And it's like, well, tell meabout what you do, what you
don't do, but how do you marketyour machine?
You spend time at your machineand overwhelmingly it's
consistent that they don't.
(43:17):
And it's like, well, it'sdirectly correlated.
You know, I can't stress itenough.
You know the more effort youwant to put into it, the greater
you're going to enjoy it.
And you know, we've found, inthe folks we've talked to, a lot
of entrepreneurs do very well.
Folks that have already starteda business have done very well,
(43:38):
and folks that are just hungrytend to do very, very well.
You know, it's the ones thatreally kind of just sit back,
don't enjoy the rewards as muchas others.
Now, you know, and there'salways an outlier, I'm sure
there's somebody out there witha machine that does very, very,
very little and is just crushingit and it's like hey, great,
(44:01):
you know, that's a, that's greatluck for you.
You know, I wish we could allenjoy that, but it's not the
reality we're faced with.
Speaker 2 (44:08):
Right, right, well, I mean shoot.
I mean this sounds like youknow it's cheaper than buying an
apartment but you're going tomake probably the same amount of
money off of it.
Like I mean, when it comes downto it, the profit.
I mean I've been rentingproperty for 20 something years
now and I mean you could rent anapartment to somebody you know
a little two bedroom standardapartment.
They'll completely tear it upin a year.
(44:30):
Maybe you were making two,three hundred dollars in profit
a month off of it.
But here you go having to spendfive, six thousand dollars to
get it back into shape so youcan rent it back out again.
So you're losing money in a lotof cases.
Or you know, maybe they live init for two or three years, but
still, I mean somebody lives inan apartment for two or three
years.
They beat the crap out of it.
You're probably replacing thecarpet, you're painting the
walls, you're, you know some ofthe cabinets are probably broke
(44:52):
off there.
I mean you're it's constantexpenses and this is something
that you're buying, that you can.
You know you put more work in.
You make more money, like withan apartment.
You know your lease is setright, maybe every year, you,
you, or every couple of years,maybe you jacked the rent up a
tiny bit.
But I mean, that's what?
Three, five percent?
But I mean with this you know,like you said, the more work you
(45:12):
put in, the more money you'regoing to make.
So why go out and spend allthis money?
And you know, jack up yourcredit by an apartment or
whatever, when I mean you couldessentially buy one of these
machines and put a little elbowgrease in and next thing you
know you're making maybe more inprofit than you would off an
apartment.
Speaker 3 (45:28):
Right, 100%, you know .
And especially speaking of realestate, you know let's just say
you're, you're lucky and fine,maybe a multifamily, you know,
dwelling somewhere for $200,000and and that that's probably a
great deal, you know.
But yeah, yeah, now you're at200, you're having to either
come out of pocket that, if youcan, or you're financing that,
(45:49):
and now you have a tangibleasset.
But it comes with propertytaxes, it comes with insurance,
you know.
It comes with just generalupkeep, and now you've got to
rent it.
So now you're venting, vettingrenters.
You know who's going to be here, are they going to pay their
rent on time?
What are they going to do tothe place?
How much does it cost me everyyear just in holding costs, you
(46:10):
know?
And then you take that and youcompare it to a nice and water
vending machine through Everestand you go look, I'm at a
quarter of the price and I don'thave almost any of these
headaches.
I have a.
I have some one-time fees toget the machine set up.
You know, I got to get itpermitted and I obviously have
to get it installed, and nowthat's done.
So now those costs are gone.
So now my holding costs arereduced to, you know $1,000,
(46:32):
$1,500 a year.
You know in maintenance andcosts with that and then, as
that's happening, you'recontinuing to make money every
single day and that's hard tobeat.
You know, and some of the folksI talked to say you know, this
is got to be a gimmick, it can'tbe for real.
I go look, it's real and it'sout there and there are people
(46:54):
that are doing it and doing welland for some folks it is
starting to replace, you know,their traditional full-time job.
You know they're putting moreand more energy into growing.
You know their ice businessbecause it is becoming
profitable for them and itdoesn't require, you know you to
be in an office eight hours aday or 40 hours a week.
(47:15):
You know you just don't have todo that anymore.
That's right.
And you know I think certainlywith the pandemic, you know that
was a great springboard formillions of people to start
their own businesses and takethose chances.
You know, because maybe theyhave worked at a company for a
number of years and now all of asudden they're furloughed.
You know, and as they were, youknow told a you got to go home
(47:37):
for the next month or two monthsor whatever it is.
You know you didn't do anythingwrong.
It's just the world we're inand they're like well, hold on a
minute.
You know I gave everything Icould and this is how I got
treated.
You know, hey, they have theirepiphany moments ago.
I can be my own boss and thisis a great way to do it, because
you can control your business.
You know you want to run yourbusiness the way you want to run
(47:58):
it.
Well, here you go, here's yourchance.
Speaker 2 (48:00):
This is a very low hanging fruit type of thing.
And I talk about Turro too,where people just rent their
cars out.
Look, you got a car, it'ssitting there.
You want to put it on Turro onthe weekend.
Go for it.
Like, what do you?
You're not going to use it.
You're sitting in a houseplaying video games, whatever
the hell you're doing.
Your car is sitting out therecosting you money.
Throw it on Turro, see whathappens.
That's one of those other lowhanging fruit type of things
with where this is relativelyeasy to interpret.
(48:22):
I mean, it's about the cost ofa car, for I mean, let's be
honest, and you know if I canprofit $20,000 off of something
every year that I'm barelyputting much effort into, like
you said in the article that youspend maybe two hours a week, I
mean, if I could do.
You know what's that book forour work week?
Well, you got three machines.
(48:42):
You're putting in two hoursthat's half and you're making
$30,000 a year off of thesethings.
So, and then hopefully more,and, as you said, as time goes
on, people become more familiarthat the machine's there you're
going to make more money.
I mean, who's to say threemachines don't profit you
$60,000 in the next year or two.
I mean it's possible.
You've only had this thing up.
(49:03):
For what a year?
So I mean you never know.
Speaker 3 (49:06):
Exactly, I mean, and really the growth potential is
not capped, it is trulylimitless, you know, and ice and
water isn't really a productthat is dependent upon our
economy and you know whether theeconomy is doing great or not
doing so great, no matter whatthe stock market is doing on a
(49:27):
daily basis, this doesn't matter, because people still need ice,
that's right.
People still want fresh water.
That demand doesn't go away.
Now, obviously, depending onwhere you are in the country and
seasonality, it's going tofluctuate, but it's still there.
You know, in most major marketsthroughout the country are
enjoying, you know, phenomenalgrowth.
The construction industry isbooming everywhere, you know.
(49:50):
So you're looking at millionsand millions of workers who buy
ice every single day, at leastonce.
You know so if you can tap intothose markets of the blue
collar worker, the tradesmen,the landscape companies, you
know these folks that they'rebuying it regardless, and if you
can give them a great productat a great price, you have
(50:12):
earned loyal customers.
And you know they're verywatchful as how they spend their
money, you know.
So if you can give them thatand get into that market and
build a relationship there,you've got.
There's a revenue stream rightthere that you would never want
to replace because it's justgoing to keep flowing and
everybody in this industry talksto each other.
(50:32):
And now you've got kind of aviral, grassroots marketing
campaign going that literallycost you nothing to get started
other than maybe a little bit oftime and a little bit of
talking, and it's like you can'tput a price tag on that.
And you know, and that's one ofthe things, you know, we
actually enjoy doing it.
(50:53):
We'll go check out our machinesthroughout the week.
A lot of times we'll go on aweekend and we go and just chat
with people.
You know where you're from, howdo you like the machine, you
know what are you in the areafor, and you just kind of chit
chat and you get to talk to them, and then it's great.
And now you've got kind ofanother advocate and somebody
else to tell other people youknow, hey, use that ice machine
(51:14):
over there.
He's a really nice guy.
Or you know, I talked to thelady the other day.
She was really sweet.
You know, go get your ice fromthem.
You know, and it's stuff thatgrowing it organically that
really hits home for a lot offolks.
Speaker 2 (51:28):
And you're not selling sugar.
You're not selling, you know,caloric food like pizza.
You're not.
You're selling freaking water,right, like it's.
It's it's kind of a you know,you don't have to worry about it
, you're not hurting people.
You're not selling booze topeople.
You're not, you know, sellingweed to people.
You're.
You're selling freaking water,right, like, I mean it's.
(51:48):
It's kind of like you'reconscious, is clear, knowing
that you know, hey look, theyneed water.
I'm selling them the water it'syou know, it's clean, it's
actually.
You're actually selling ahealth product in a way.
I mean this, let's, I mean,let's be honest.
So I mean this is this.
I mean it's an unbelievablebusiness In my opinion.
I think it's it's great forpeople that want to just kind of
wean their way out of afull-time job by doing something
(52:10):
like this.
And I mean, if you can afford acar, I mean you can get one of
these things.
I mean, if you've got decentcredit, you, you know you can go
out and buy a car, you can buya nice machine and your car's
not making you money, right, youjust need your car to get
around.
But let's put it on to her, ofcourse, but you know, you got
this machine and it's crazy.
And, steve, this has been great.
I mean I've I got all myquestions answered.
I mean this is, this isunbelievable.
(52:30):
But if somebody's listening tothis podcast, maybe they're in.
You know, I don't know how farout you want to go, georgia, you
know.
Then maybe they're in thePanhandle, florida, mississippi,
alabama, whatever you know, andthey've got a site and they're
like, hey, this guy sounds great.
I want to reach out to him andmaybe get a, get a vending
machine in my apartment complexor whatever.
How do people reach out to you?
Speaker 3 (52:50):
Absolutely we.
You know we love talking tofolks, especially with their
interest in, you know, in icevending and such.
And you know, even if it's amarket that maybe you know we
wouldn't be able to service, youknow I've got a lot of owners
throughout the country that Ispeak with fairly regularly and,
and chances are, you know, ifwe can't service you, I find can
find or know somebody who canor who's willing to to grow into
(53:13):
it, you know.
So absolutely we love people toreach out and talk to us.
You know we do have a website.
You can get on right on toGoogle.
Our company's name is calledBeach Side Ice.
So just, you know, beachsideice.
You know, on Google, that'llpop up.
We're also on Facebook, youknow, under the same name of
Beach Side Ice, and you know,get on one of those.
(53:34):
There's Contact Us forums on onboth of those outlets.
You know, fill that out, shootit to us.
Most of them come directly tome, you know, and it's usually
pretty entertaining.
I'll get some emails and sayyou know, can you have Steve
contact me or let Steve know andI'll write people back like yep
, you're already talking toSteve.
You know it's me.
You know we're not somegigantic company where you got
to go through 20 layers to getto the person you want to talk
(53:56):
to.
No, it's.
It's, for the most part, it'sme and my family and and yeah,
we enjoy talking to folks aboutit and obviously encouraging
them to enjoy the same successeswe have with that.
But but absolutely I wouldwe'll give any any guidance and
advice I can to anybody that'sinterested.
Speaker 2 (54:15):
I love it.
I love it.
Well, thanks so much for beingon the show.
This is great.
And yeah, I might be reachingout to you too with some
questions here shortly, and youmight have some of my guests
calling you up too, so don't besurprised.
They might shoot, they might,they might fill out a form or
two on your website.
Speaker 3 (54:30):
So but we are excellent.
Yeah, I say definitely happy tohelp and, yeah, thank you so
much for having me on and theopportunity today.
It's been a great conversation.
I truly appreciate it.
Speaker 2 (54:39):
Well, congratulations for freeing yourself from the
indentured servitude that is anine to five job, sir.
Speaker 1 (54:45):
Thanks for joining us on this week's episode of Side
Hustle Sittling.
Have a good one.
Well, you've heard from ourguests.
Speaker 2 (54:50):
Now let's hear from you.
Join our community on Facebook,side Hustle City.
It's a group where people shareideas, share their
inspirational stories andmotivate each other to be
successful and turn their sidehustle into their main hustle.
We'll see you there and we'llsee you next week on the show.
Thank you.
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