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April 7, 2025 30 mins

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Going viral sounds like a dream! More eyes on your content, a flood of new followers, crazy engagement. But here’s the truth: Going viral doesn’t guarantee success or sales—and I learned that the hard way.

In this episode of The SideHustlHER Podcast, I’m sharing what happened when I went viral TWICE! Both videos racked up millions of views. And guess what? I made $0 from them.

It was a wake-up call that virality alone won’t build your business. You need to be prepared to capitalize on that attention.

Here's what you’ll learn in this episode:

  • Why Going Viral Isn’t Always Beneficial: What happens when you go viral for content that doesn’t align with your brand.
  • The Mistakes I Made: Not having my business ready to capture and nurture new followers.
  • What I’m Doing Differently Now: How to be prepared to convert new attention into clients and sales.
  • Creating A Workflow: Why you need to have a lead magnet and an automated workflow to capture leads.
  • Building Community Over Followers: Why building relationships matters more than numbers.
  • Using Email Marketing Effectively: How to nurture new followers even if you don’t go viral.

If you've ever told yourself, “I just need one viral video to blow up my business,” then this episode is definitely for you.

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Instagram: @carlidorlynn | @thesidehustlherpodcast

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Website: www.cdcreativecoagency.com

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