In this week's episode of The Side-HustlHER Podcast, I’m sitting down with Rockie, a licensed esthetician and makeup artist who's shifting her business toward skincare and self-care essentials.
Rockie came to the audit feeling stuck on what to post, how to position her services, and how to make her page actually work for her. In this live social media audit, we walked through exactly how to clean up her Instagram profile, strengthen her messaging, and start attracting the right clients — without feeling overwhelmed.
If you've ever felt confused about how to brand yourself when you wear many hats (or struggled to figure out what your audience really wants to see), you’re going to love this conversation!
In this episode, we cover:
- How to clarify your main offer and niche without limiting yourself
- Why your profile name and bio matter so much for visibility
- What keywords you should be using in your Instagram bio to actually get found
- How to clean up your services list so you don’t confuse potential clients
- Easy content ideas for beauty pros and service providers (even if you hate being on camera!)
- How behind-the-scenes content, testimonials, and simple branding tweaks can level up your page
- Bonus tips for long-term growth like email marketing and collaborating with local influencers
If you want your social media page to not just look good but actually generate more business, you’ll want to grab a notebook for this one!
Resources Mentioned:
→ Sign up for a FREE Social Media Audit: cdcreativecoagency.com/audit
→ Join the Weekly Marketing Newsletter: cdcreativecoagency.com/newsletter
Connect with Today’s Guest:
Follow Rockie on Instagram → @skinloungebyrockie_
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Instagram: @carlidorlynn | @thesidehustlherpodcast
Threads: @carlidorlynn
Website: www.cdcreativecoagency.com
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