In this power-packed huddle, Dean and Rob sit down with Jake Sucoff, founder of Patient Procure, to unpack the real truths about what works — and what doesn’t — in modern marketing. From AI misuse to building authority with authentic content, this episode delivers straight talk and strategy.
— AI vs Authenticity: Where most go wrong
— Local SEO & Voice Search: What actually matters now
— The Smart Repurposing Formula for Busy Professionals
— Why Perfectionism Destroys Momentum
— How Real Content Builds Real Trust
— The Marketing Mindset Shift for Healthcare & Service Pros
James breaks down how he helps healthcare businesses scale efficiently and keep their message real — without drowning in content fatigue.
🙏 Huge appreciation to Jake Sucoff, founder of Patient Procure, for sharing his marketing wisdom and experience in navigating organic growth, team scaling, and how to avoid AI pitfalls. James' insights remind us that authenticity always wins.
📢 Connect with Jake:
Website: https://www.patientprocure.com/
https://www.instagram.com/jakesucoff/
https://www.linkedin.com/in/jsucoff/
📣 Follow Us for More Tips & Insights:
YouTube: https://YouTube.com/@simplybefound
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🎧 Spotify: https://open.spotify.com/show/2VKPvKeRhVhgOGonPODpfo
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