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December 15, 2022 21 mins

Episode 19 Are you jumping the gun on your close, or stalling out?

How is your closing ratio?


Are you reaching out to people, filling your pipeline, being postured as we covered last week and the week before in episodes 17 & 18?


Yet, people are STILL not going your way? They’re still not joining or buying from you.


Then it’s time to check your positioning.


What I mean by this is, what position is your prospect in?


Position 0 Cold market - you don’t know them, they don’t know you.


Position 1 is someone who knows you.


Position 2 is they are open to taking a look


Position 3 is they watched, or went through your exposure tool (whatever you and your support team uses that grabs their attention)


Position 4 is they like what they heard or saw and want to go to the next step. 


Position 5 you follow up and pop the question


Position 6 go through the ordering / sign up process


Position 7 have them go through your teams onboarding process


Position 8 help them duplicate what you just did with them

If you know how to drive a stick shift,  you know you can’t go from 1st gear to 5th. It’s too big of a jump.  Your engine will lag. You’ll be pressing the gas pedal and not going anywhere. You have go back down to 2nd gear and work your way up to 5th gear.

This is the exact same thing.

If you jump to position 5 without going through 1-4, your prospect will not be on the same page as you. You will come off as being spammy, desperate, pushy…nothing good will come out of it. They will not join or buy from you.

Same goes for if you stay in one position for too long. If you’re getting on the freeway and you have your car still in 3rd gear, your engine will rev out and possibly blow a head gasket.

Often times we get to position 3 and either never follow up, or keep giving them more and more videos to watch, posts to read, calls to tune into, etc. Never getting them to position 4, which is your ace in the hole by the way. 

No matter how positive they were, if you don’t stay on top of your follow up, or bombard them with information overload, you’re not moving them up in position and they will not join or buy from you.

Let’s quickly break down each position:

Before I do that, I wanted to tell you about the free gift I have waiting for you over on spspcommunity.com - it’s the ultimate home business success guide with the 7 insider tips that will help you build the successful Network Marketing business you really want to have. Go grab it…not right this second, but after this episode LOL - pop over to www.spspcommunity.com 

Position 0 - They don’t know you, you don’t know them. You have 2 options here:


  1. You can forge a genuine relationship with them. Get to know them. They get to know you. This takes quite a bit of time, especially to form a genuine connection, not just a “I’m getting to know you so I can pitch you” connection.
  2. You can cold marketing message them and jump to position 2. This is the only time it’s okay to skip a position. You can check out Episode 13 to learn how to do this effectively.


Position 1 is simple - You have a relationship with them of some sort. They already know like and trust you.

Position 2 you have sent them a message, or talked to them and asked them if they’d be open to taking a look at how you’re helping people make money through social media, or whatever it is for your company and give them an out- If not, no big deal at all. 

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