In this episode of Skin Anarchy, Dr. Ekta sits down with Adam Hurly—longtime grooming journalist and founder of Blue Print, a new media platform dedicated to redefining how men engage with grooming, skincare, and wellness content. With over a decade writing for GQ, Esquire, and Men’s Journal, Adam brings deep industry insight and a clear-eyed view of what’s missing in the men’s space.
Adam shares how the rise of click-driven SEO has diluted the quality of grooming journalism, replacing editorial integrity with algorithm-fueled fluff. Blue Print is his response—a platform built on honesty, storytelling, and real product knowledge. He talks about the gap in the market for well-rounded, inclusive, and brand-loyalty-driven content tailored to the way men actually shop and consume media.
This episode dives into the evolution of men’s wellness coverage, the shift away from print, and how AI is reshaping content discovery. Adam explains why Blue Print is more than a blog—it’s a growing ecosystem of podcasts, interviews, and expert-driven recs with a clear mission: to elevate and legitimize men’s beauty and wellness content.
If you're looking for a smarter take on men’s grooming and the story behind one of the most exciting launches in men’s media, this conversation with Adam Hurley is a must-listen
CHAPTERS:
(0:00) – Introduction to Adam Hurley and Blueprint
(1:02) – Adam's Journey into Journalism
(2:25) – Shifts in Men's Grooming Journalism Over the Past Decade
(3:59) – The Influence of Search Engines on Men's Grooming Coverage
(6:17) – The Ecosystem of Men’s Grooming Brands and Marketing
(9:01) – The Role of Generalists in Grooming Journalism
(11:06) – The Shift Towards Targeted Content for Men
(15:03) – How Men Approach Grooming Products and Brand Loyalty
(20:49) – Adam's Vision for Blueprint and the Future of Men's Grooming Media
To learn more about Blue Print by Adam Hurly, visit their website and social media.
Don’t forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.
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