Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Timestamps:
00:00 - Introduction
01:07 - Pepsi buys Poppi Prebiotic soda for $1.95B
03:15 - The Death of Attention Economy
11:10 - Appealing to Canadian Pride in Ads is a Delicate Dance
13:50 - The Future of Retail Media Networks
16:40 - Marketing Moment - IPA on Making Effectiveness Work
22:50 - Ad of the week: Lewis Hamilton recreates Ferrari scene from Ferris Bueller’s Day Off
25:03 - Coming up next week.
In The News Links:
Pepsi buys Poppi Prebiotic soda for $1.95B
https://www.cbc.ca/news/business/pepsico-poppi-prebiotic-soda-deal-1.7485690
The Death of the Attention Economy
https://www.linkedin.com/posts/rabbott3_the-biggest-lie-in-marketing-that-brand-activity-7306409193912115200-4NdS/?utm_medium=ios_app&rcm=ACoAAARF80ABNFBSYHcGw43pb1pcTsFzZIHvvIY
Tariff’s Impact: Globe & Mail A soup company’s discovery: appealing to Canadian pride in ads is a delicate dance https://apple.news/ATRyWE3a8REeETF05ELGGDg
The Future of Retail Media Networks
https://www.marketingdive.com/news/the-future-retail-media-networks-heres-what-the-numbers-say/742455/
The Marketing Moment:
Free Report from IPA on Making Effectiveness Work - October 2024 - https://ipa.co.uk/knowledge/publications-reports/making-effectiveness-work
Ad of the week
Lewis Hamilton recreates Ferrari scene from Ferris Bueller’s Day Off
https://www.youtube.com/watch?v=Ra9J0TES0DA&t=6s
In the spot to mark his highly-publicized move from Mercedes to Ferrari, the driver adopts the character of the garage employee who takes Bueller’s Ferrari for a joyride through the streets of Chicago.
The spot features Hamilton's favourite Ferrari 250 GT California Spyder car.
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