Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Timestamps:
00:00 - Introduction
01:28- Consumer Behaviour Insights from Amazon
04:33 - Digital Marketing and Incrementality Challenges
08:36 - NBA Viewership and Streaming Trends
12:56 - Liquid Death's Strategic Market Exit
17:16 - Peloton's Business Model Evolution
22:26 - Puma's Bold Campaign Launch
24:27 - Upcoming Episode Preview with Jaguar Land Rover CMO
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