Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Timestamps:
00:00 - Introduction
01:04 - Google Found Guilty of Illegal Ad Tech Monopoly
03:55 - Amount of Money Being Spent on Digital ad Spending for the Election
08:14 - ChatGPT Enhances User Experience with Shopping, WhatsApp Integration, and Improved Citations
12:12 - Video marketing spend up 20% last year as advertisers shift focus
18:18 - Marketing Moment - Should Meta Divest Instagram and WhatsApp?
23:12 - Ad of the week: Goodnights - Mission Dry
25:35 - Coming up next week.
In The News Links:
Google Found Guilty of Illegal Ad Tech Monopoly
Link: https://www.searchenginejournal.com/google-found-guilty-of-illegal-ad-tech-monopoly-in-court-ruling/544795/
Historic Amount of Money Being Spent on Digital ad Spending for the Election
Link: https://www.ctvnews.ca/kitchener/article/historic-amount-of-money-being-spent-on-digital-ad-spending-for-election-says-kitchener-ont-firm/
ChatGPT Enhances User Experience with Shopping, WhatsApp Integration, and Improved Citations
Link: https://www.searchenginejournal.com/chatgpt-adds-shopping-whatsapp-search-improved-citations/545525/
Video marketing spend up 20% last year as advertisers shift focus
Link: https://www.marketingweek.com/video-marketing-spend-advertisers-shift-focus/
The Marketing Moment:
Should Meta Divest Instagram and WhatsApp?
Author: Prof. dr. Koen Pauwels
Link: https://www.linkedin.com/pulse/should-meta-divest-instagram-whatsapp-prof-dr-koen-pauwels-kj07e/
Ad Of The Week:
Goodnights - Mission Dry
https://youtu.be/ucPDfeLmJEY?si=_HrJrW2Nzfh3JgGP
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