In this episode of the Sleeping Barber Podcast, our hosts Marc Binkley and Vassilis Douros engage in a thought-provoking conversation with Mitch Joel, a renowned entrepreneur and marketing expert.
They explore Mitch's diverse career journey, the evolution of marketing and agency relationships, and the impact of AI on the industry. The discussion emphasizes the importance of custodianship in brand management and the shift from speed to momentum in marketing strategies.
Mitch shares insights on the changing landscape of performance marketing and the necessity for marketers to take ownership of their roles in a rapidly evolving environment. This is an episode you dont want to miss!
Enjoy the show!
Our Guest
Mitch Joel
Entrepreneur, Investor, Speaker
Co-Founder of ThinkersOne - bite sized thought leadership from the best thinkers in the world
Former President of Twist Image Digital Marketing Agency that sold to WPP
Named to Thinkers50 Radar List
Author of Six Pixels of Separation & CTRL ALT Delete
https://www.linkedin.com/in/mitchjoel/
https://www.mitchjoel.com/
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
https://www.sleepingbarber.ca
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Timestamps:
00:00 - Introduction
01:25 - Mitch Joel's Career Journey
12:54 - The Evolution of Marketing and Agencies
17:09 - The Agency-Brand Relationship in the AI Era
26:20 - The Shift Towards In-House Marketing
33:09 - The One-to-X Marketing Model
38:11 - The Shift from Performance to Brand Storytelling
41:16 - The Role of Custodianship in Marketing
44:59 - Navigating Brand Evolution and Change
49:54 - Emotional Engagement in Marketing
54:39 - Speed vs. Momentum in Leading Change
01:00:31 - Personal Agency in the Age of AI
01:03:05 - Post-Pod with V & Marc
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