In this episode of the Sleeping Barber Podcast, Marc and Vassilis delve into the importance of brand tracking and creative marketing in today's performance-driven landscape.
To help them dive into this topic, they host Connor Archbold and Matthew Herbert, co-founders and co-CEOs of Tracksuit.
Together they discuss the evolution of performance marketing, the impact of cookie deprecation on measurement, and the necessity of connecting brand and performance marketing.
The episode highlights the importance of education on marketing effectiveness principles and the shift toward long-term brand building in the industry and so much more.
This is an episode you do not want to miss!
Enjoy the show.
Our Guests
Connor Archbold, Co-Founder and Co-CEO, Tracksuit
https://www.linkedin.com/in/connor-archbold/
Matt Herbert, Co-Founder and Co-CEO, Tracksuit
https://www.linkedin.com/in/herbertmattj/
Follow our updates here:
https://www.linkedin.com/company/sleeping-barber/
https://www.sleepingbarber.ca
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Timestamps:
00:00 - Introduction to Brand Tracking and Creative Marketing
03:08 - The Evolution of Performance Marketing
06:02 - Founders' Journey: From Law to Brand Tracking
09:04 - The Impact of Cookie Deprecation on Measurement
12:07 - Connecting Brand and Performance Marketing
14:54 - The Role of Awareness in Brand Success
17:55 - The Importance of Creative in Marketing
20:59 - Building Brand Awareness as a Startup
24:09 - Navigating Investor Expectations in Marketing
26:52 - The Shift Towards Long-Term Brand Building
30:09 - Marketing Effectiveness Principles and Their Relevance
32:46 - The Future of Marketing: Creativity and Technology
36:09 - The Awareness Advantage: Insights from Reports
48:07 - The Importance of Brand Awareness
54:54 - Nike's Brand Strategy and Market Positioning
01:00:52 - The Role of Emotion in Advertising
01:06:04 - The Cost of Dull Advertising
01:16:04 - Aligning Brand Strategy with Investor Expectations
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