In this episode, Marc and Vassilis discuss various thing that caught their eye over the last couple weeks including the cultural impact of Taylor Swift and Travis Kelsey, OpenAI's new e-commerce strategy, Google's advancements in AI for ad traffic management, and the rise of Substack among Gen Z brands. They also delve into the importance of restructuring Google Ads for better performance and highlight TD Bank's innovative campaign that promotes fractional ownership.
Enjoy the show!
Follow Our Updates
LinkedIn: https://www.linkedin.com/company/sleeping-barber/
https://www.sleepingbarber.ca
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Episode Takeaways:
- Speed and agility in marketing can lead to success.
- OpenAI is diversifying into e-commerce with chat GPT.
- Google is using AI to combat invalid ad traffic.
- Substack is gaining traction among Gen Z brands.
- Restructuring Google Ads should be done thoughtfully.
- TD Bank's campaign creatively promotes fractional ownership.
- Cultural relevance is key in modern marketing strategies.
- AI tools are essential for optimizing ad performance.
- Brands must adapt to changing consumer behaviors.
- Email marketing is evolving, not dying.
Timestamps:
00:00 - Welcome and Introduction
00:57 - Cultural Marketing Moments: Taylor Swift and Reese's
04:13 - OpenAI's E-commerce Strategy
07:44 - Google's AI in Ad Traffic Management
11:25 - Substack: The New Platform for Gen Z Brands
15:05 - Marketing Moment: Restructuring Google Ad Accounts
21:22 - Ad of the Week: TD Bank's Fractional Ownership Campaign
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