Episode Transcript
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Speaker 1 (00:04):
Giannis-G.
Exciting music.
All right, welcome backeverybody.
(00:46):
It's another fantastic episode.
I don't mind saying so myself.
I'm Mrs Pa and I'm here with myfriend Jacob.
We have a lot to talk about,but first of all I just wanted
to say I am so glad you hear.
Honestly, I've been waiting forthis conversation for quite
some time.
Speaker 2 (01:04):
Yes, I am so excited
to be here, so I really
appreciate you being patient soour schedules can align.
Speaker 1 (01:10):
Yeah, so all right.
So everybody, I want to givethis a really quick do.
All my admin influencer things,I got to get this out of the
way, so huge thank you toeverybody who's watching.
Yes, I am aware that we've lostour link on Facebook.
The video will also be onYouTube.
We can catch the replay, butjust want to do a quick shout
out to the folks who arewatching us on LinkedIn and
(01:32):
YouTube and Twitter anddefinitely want to say hello to
our all of our friends and famover at Parade Deck Live TV.
You know you're on live TV,jacob.
Speaker 2 (01:44):
I do now.
Speaker 1 (01:47):
Welcome to the Parade
Deck Live TV.
So okay.
So I want to set the stage forwhy we have you here, because I
know for a fact I know this fora fact that Wounded Woodworkers,
the organization that you'vestarted, is just one of those.
In my estimation.
(02:08):
It's more than just art.
You're really creatingopportunities for wounded
warriors to and veterans to tellstories through pictures and
your custom wood engravingservices and really helping
preserve memory.
So, as I was thinking abouthaving you come on and I know I
dropped the title ImpactingLives, one Masterpiece at a Time
(02:31):
, and you guys will understandwhy.
That is the more we're talkingto Jacob, but I really wanted to
make sure that well, hello,hello, dump and Ground podcast,
see, and you're on somebodyelse's podcast on top of that.
So I really wanted to just takethe time, though, to find out a
little bit more about your.
(02:51):
Why, like how did you get thisstarted?
What is Wounded Woodworkers andhow did you get your business
started?
Speaker 2 (03:00):
Yeah, that's a very
big question.
It evolved so I transitionedfrom the military, like many
other veterans, and I had noidea what I wanted to do next
with my life.
What am I going to do when Igrow up?
It hit me, so I lucked out.
My military transition was, youknow, it came at a very quick
(03:26):
time.
I wasn't expecting to get outof the military.
Military ended up cutting mycontract and giving me a
severance, which was veryinteresting, didn't the military
did that?
Speaker 1 (03:36):
But Not me, neither
yeah.
Speaker 2 (03:39):
So here I am young
and have a lot of money, so I
ended up purchasing a workshop.
I had done woodworking in thepast and I enjoyed doing that.
I loved building things andworking with my hands and
honestly found it verytherapeutic and kind of helped
me overcome some of theinvisible wounds.
(04:00):
Before that I didn't reallyrealize I had and started
inviting other veterans over andyou know we were kind of more
of a club or group at the time.
We just build stuff, sell it atcraft fairs, reinvest the money
and buy better tools orequipment or take on bigger
projects and it was just veryexciting at first.
(04:21):
So that's really how it startedout and it just evolved over
the years.
Didn't realize the liabilitypart having a bunch of veterans
over your house with power toolsso quickly ended that after a
couple years of doing it had aclose call and realized it's
(04:44):
probably not the best thing tocontinue doing.
So I got the laser and startedbuilding things with the laser
engraver and found that therewas a huge gap for photos and
those could be used forbereavement, retirement, just
because gifts, pets, I mean,anything really and I found that
(05:04):
you know, through that I couldstill give back to organizations
that can do the therapy ortherapeutic things that I could
no longer do, liability wise.
So I still felt like I was ableto give back and contribute to
others and I just kept the namebecause it means a lot to me
(05:25):
having that group and seeingwhere we began.
Speaker 1 (05:28):
So, yeah, Wow, I love
the.
You know I was going to ask youabout the tools and technology,
but before we get there, I justwanted to double down a little
bit on what you were talkingabout really around the
community of veterans and Idropped a thank you to our
veterans.
We are quite well-known in thatalso, that's the only thing
(05:52):
that we're from again of whichwe're kind of family members
here.
That is an entire, that's anentire, you know story in itself
about Paradek and all theveterans that we serve through
this content, and so what wewant to do is to make sure that
we're sharing inspiration andencouragement, but I really want
to make sure that you knowy'all this is a real person
(06:16):
doing incredible things, right,you know that is so important.
So, as you were talking aboutthe community that you
essentially were building up andyou started to look into this
as a way to preserve and engravememories, and I thought this
was really important and this iswhat was so unique.
(06:37):
And just to give you all somebackground, I met Jacob through
an organization called the RosieNetwork and y'all need to check
them out, especially if you'rea veteran and you're interested
in starting a business, so shoutout to the Rosie Network as
well.
But I was thinking about theway that we approach engraving
and preserving memories and whatI think makes your business so
(06:59):
successful and growing and evenmore successful and you can see
it coming right it's also thecare that you put into the
products that you sell.
So can you talk a little bitabout what are some of the
products that you basically sell, and this is a service, y'all.
So what are some of theproducts that you sell and what
(07:20):
are some of the clients that?
What are some of the storiesthat they're telling through the
memories that you're engraving?
Speaker 2 (07:27):
Yeah, absolutely so.
It's interesting actually, youknow, this year I've done four
retirement gifts for some CEOsof pretty large organizations
and I never really expected that, but you know it happens from
word of mouth and people justseeing what I do.
(07:48):
And you know you can give everysenior leader the same
retirement gift and it's cooland all and traditions are great
.
But you know, if you reallywant to give something unique
and impactful to someone, that'sgreat.
You know that they've neverseen before they don't have then
this is a good alternative.
And you know some of the otherfolks.
(08:10):
You know I'd say the maincustomer experience some type of
loss, and you know I'm prettygood with people.
I'm really good at speakingwith them and understanding what
they're going through and youknow I spend a lot of time
really just hearing their story.
You know whether they lost aloved one or even a furry friend
(08:32):
we all enjoy those companionsand I'm just I spent a lot of
time understanding the storybehind the photo before I
actually start creating it,because it I enjoy learning
about others.
You know it's an interestingway to learn about my you know
customers and their families andwhatever they care about, and
(08:54):
then ensuring I can representthat well when I engrave it.
So you know that's, it'sexciting.
Speaker 1 (09:02):
So that's the
customization, but also the
personalization and the servicethat you offer.
What is it so?
So for those who are not aware,and what is the scan?
What is this barcode that's?
That's behind you?
Speaker 2 (09:15):
Oh, yes.
So for those, for those of youthat can see this, you know it's
all my contact information, soyou know it'll bring you to the
website, my LinkedIn, facebook,instagram, my phone number,
email, whatever.
It's all there.
So if you're just listening in,then you'll have to check it
out.
Speaker 1 (09:35):
We'll get to cover.
Don't worry about it, we'lldrop the info.
I love that, so okay.
So the technology is and theway you're approaching it.
So so, traditionally, whenpeople have memories, we, you
know, we use memories digitally.
Or, you know, back in the day,most of us had, you know, the
paper pictures, right, and we,you know, basically again, I'm
(09:57):
dating myself, but we have photoalbums and then those things
would kind of run out over timebecause it's paper, and so now
the ability to use, for example,premium wood and engrave the
stories onto those types ofproducts is that how it works?
Like, how does the laser?
How does the technology work?
Speaker 2 (10:19):
Sure.
So honestly, it's interestinghow it works and I'm really
surprised that not more peopledo this.
I found it very easy.
Speaker 1 (10:29):
That's why you're a
pioneer.
Speaker 2 (10:32):
Honestly, it's came
really easy and aptly to me, and
other people struggle terriblywith photos and engraving them,
so I sometimes give tips toothers.
I don't mind because there'splenty of customers out there
for all of us, so I'm notworried about that.
But I spend time editing thephotos.
That's probably the mostimportant part, especially if
(10:56):
the photo is not a high-qualityphoto.
So quality matters.
If it's done by a professionalphotographer then obviously it's
going to come out really good.
I've taken pictures of pictures,so I'm talking really old
photos.
From way back in the day.
There were yellow photographsfrom a gentleman working on his
(11:19):
farm with his donkeys.
I mean, this is old and we tooka picture of it with our cell
phone, edited it, it worked, butit doesn't come out as good as
a photographer's photo.
Quality matters.
So you spend a lot of timemaking the edits and ensuring
everything is done well and thenafter that with the equipment,
(11:44):
it's as simple as uploading it,positioning the product and
pushing the button.
I've got my three-year-old shehandles the button pushing it
for me.
So if I'm in the other roomI'll send it to the laser and
I'll send her off and she'll gostart the machine for me.
It's pretty convenient.
Speaker 1 (12:04):
I love that.
So it ends up being a familyaffair then?
Right, because it sounds likewhat you've started is
definitely something that isgenerational, something that you
can inspire both your kids toand I say both.
Jacob is.
There's another blessing of ababy coming soon, so we're
excited about your new littleone coming here shortly, in a
(12:26):
couple of weeks.
So there'll be another teammember on staff for Jacob's
organization.
So let me ask I wanted to findout you know what are some of
maybe the milestones youmentioned that you were able to
create, basically these awesomegifts and these memories for
(12:51):
CEOs of other organizationswe're not going to drop their
names here, but he's doing verywell y'all.
Okay, what are some of theother milestones you've had in
your journey as the CEO of awoodworking company?
Speaker 2 (13:04):
Yeah, well, first
would be just learning what I
was doing and what I wassupposed to do, and I'll bring
in the Rosie Network for thisone.
I've been doing this for sevenyears as a hobbyist a profitable
hobbyist is what I call myself.
So you know, making just enoughmoney that you don't have to
(13:25):
file taxes or be an officialbusiness, which I think is like
just under 2000 annually.
So you know every state andcounty.
I think it's a little bitdifferent, but you know I was
just doing them here and therefor friends and family.
You know, and honestly, Isigned up for the Rosie Network
as it's a program that I oftentell other warriors and spouses
(13:48):
about just based on what I knewfrom reading the flyer as a cool
opportunity and I wanted to gothrough it.
So I was more knowledgeable onwhat I'm telling others to sign
up for.
And in my cohort, you know, Ilearned a lot, a lot of the
things that I should be doing asa business owner.
(14:09):
And you know, some of mymembers in my cohort really
motivated me.
Yeah, you know, are telling meabout how awesome the product is
and you know, they were veryinterested in what I was doing.
And you know, honestly, it tookothers to really motivate me to
do more.
And, honestly, once I startedapplying some of the tools and
(14:29):
resources, things reallyprogressed quickly and that was
very exciting for me, becauseI've tried to go to the gym many
times to lose weight and Iusually give up, okay, because I
don't see results, and you know.
So I found that, you know, justbeing consistent with processes
and actually using tools andhaving a roadmap of hey, you got
(14:50):
to do this, this and this.
Well, now it makes sense to mebecause that's how the military
trained me is.
You know, hey, these, these arewhat you're supposed to do, or
the use of the items that youshould work on.
So having those steps andresources in place truly helped
me out.
So I mean, I feel like that wasthe biggest milestone is just
(15:11):
going from hobby to business andthen focusing on growing that.
Speaker 1 (15:17):
Okay, what advice
would you share with with
veterans?
Maybe there are, maybe thereare veterans who are
transitioning from the militarylife into you know I was going
to say private sector.
Or maybe there are veterans whoare thinking about starting a
business, but you know they'rekind of concerned.
What advice would you, wouldyou give to those veterans?
Speaker 2 (15:41):
Yeah, definitely.
Well, first off I'd sayveterans and military spouses
make the best entrepreneurs.
So sorry for all the civilianentrepreneurs out there.
Speaker 1 (15:52):
That's a fact.
By the way, that's actuallydata.
Speaker 2 (15:56):
Yeah, I mean, you're
going to be very good at what
you do as long as you apply it.
But I'd say the best piece ofadvice would be to find out what
you're passionate about early.
You know, for me it took a lotlonger than it probably should
have, like most things in mylife.
So, Um, you know, finding outwhat you enjoy doing, uh, what
(16:16):
you're passionate about, andthen, if you can make money
doing it too, I mean that'sreally nice also.
So, but, but I mean, findingfinding the passion is important
, Whether you want to become anentrepreneur or structure on
business, or if you're justlooking for a career.
You know, you don't have to bestuck doing what you've always
done.
No, there's, there's a lot ofopportunity out there.
(16:37):
Like, I didn't know a lot ofthese jobs existed till I was
out of the military, you know.
So I only knew that they.
Hey, there's this many MLSs andthis is what you can do.
So when I got out, I was like,wow, there's this job, this job,
and you know, you can, you canmake your own job.
So, uh, you know, there's a lotof possibilities that you can
do as long as you put your mindto it and, uh, you're consistent
(17:01):
with what you do.
Speaker 1 (17:04):
Wow.
So what?
What is um?
What do you think is is nextfor?
For wounded woodworkers?
Speaker 2 (17:12):
Yeah, well, that's a
good question too, because, as
I've been finally motivated todo this work and get consistent
with it and you know things aregrowing and developing, uh, a
lot quicker than I thought theywould I now have a new child
coming very soon, so, uh, that'sa good question.
I feel like growth is stillgoing to happen.
(17:33):
I'm still very motivated togrow and develop this because,
honestly, the more that when thewoodworkers grows, the bigger
impact we can make on thecommunity because, um, I donated
a percentage of every sale backto organizations to help
veterans and military spouses.
So, um, I feel like the bigger,the bigger or the more growth
(17:56):
uh helps make that um goal, andI know that I shouldn't set the
goal because I don't have itdown yet.
Um, but my first milestone goal,really, and I set really high
on purpose and, uh, you know I'dlike to hit a million dollars
in donations.
So obviously I need way moresales than that to hit that
(18:19):
number, but I mean, I think thatwould make me very proud and
happy.
And, um, you know, I'd be veryexcited to give back that amount
to organizations that can dothe work and help, uh, veterans
and military spouses, causethat's what I'm passionate about
.
However, I can't do that at thecapacity as these other
organizations can.
So if I can do my part and helpthem do that, I'm excited for
(18:44):
that and that's the supportheroes part of engraved memories
.
Speaker 1 (18:48):
support heroes right
it is.
You know, at the end of the day, it's your heart.
It's.
Your heart is in it forveterans and male spouses, as
you said.
And so there is a, there's a.
That's the purpose behind allof this is not just creating
another product.
So that's that's part of whyyou know I had to have you come
on, because I I do stand behindwhat you do and your heart is is
(19:10):
is very evident.
For those of y'all who don'tknow, jacob also gives free
advice on LinkedIn on a lot ofencouraging posts, so I do stalk
him for that information aswell.
So I'm just talking it outthere that you know we're
talking about woundedwoodworkers here, but he's he is
a well rounded veteran and justabsolutely honored to know you
(19:31):
as a person.
So just want to throw that outthere.
Like this is the person thatyou want to go read his post.
It's not just not just woundedwoodworkers, but just well
rounded.
So I wanted to find out from youaround your motivation, because
I think that one of the thingsthat I say this all the time
when I have people come on myshow, I try to let the audience
(19:55):
know or I try to say this sothat we're clear A lot of times,
people see your success andthey don't understand that there
was a journey in order for youto get here.
A lot of times, they're seeingwhat's been in play for 10 years
and and we're we're talkingabout it now but there is a lot
of hard work and commitment thatwent into it, and so I wanted
(20:18):
to find out from you what haskept you motivated over this
time.
What keeps you motivated?
Speaker 2 (20:25):
Yeah.
Well, the $1 million donationskeeps me motivated, for sure.
And you know the encouragementsupport I get from my family, my
friends and even my customers.
I mean, I've been doing thisfor eight years and I have not
got a negative review or anypoor feedback about anything
that I've done.
(20:45):
You know it's all been ohexcellence.
So you know I don't need someof the start giving me them now.
But you know I'm proud to dothat and I'm proud that everyone
is happy with what they get.
You know, most of the time it'stears, so it's.
It is interesting.
When I get them their gifts, Ilike to hand deliver when I can
(21:09):
because I really enjoy thatmoment.
Sometimes I try to get myclients to video me you know
FaceTime or whatever when theyopen it, but they can't always
do that Just because I like tobe a part of that.
I don't know, I like, I likeseeing the whole process through
.
It excites me and as we grow Iprobably won't be able to do
(21:29):
that as much, but that's one ofmy favorite parts.
But you're right, they're.
Everyone usually sees thesuccess and I've gotten this
question a lot in the careercoaching realm Because you know
people see that and they seelike, yeah, I've got all this
information and all theseresources and yeah, but I've
(21:50):
been, you know, in the HR fieldfor 10 years and I've got a lot
of mentors and coach herecoaching myself.
So Same thing with theentrepreneur stuff and the laser
work.
I've been doing it for eightyears, so it's not something I
picked up overnight.
You should.
(22:10):
If you're really interested,you can go to my Facebook and
scroll all the way to thebeginning.
Oh yeah, my terrible work.
That's still there.
It exists.
I've made things that I'm justI look at now and I'm like, wow,
I can't believe I made that.
It's awful.
So I'm glad that I've gotten alot better and I'm at a place
(22:37):
where people are paying forproduct now and I'm not just
trying to sell the craft beerbecause nobody wanted it.
But yeah, I mean, I started outand I was awful and you know,
and you can definitely grow yourtalent and get better, but you
gotta be passionate about it,you gotta enjoy it and you gotta
(22:59):
put the time in.
That's the one.
That's.
The biggest part is it takes alot of time to perfect what you
do.
Speaker 1 (23:08):
That's powerful and I
think, again, that's why I like
to ask this question, because,again, people see you know
they're coming on and seeingwhere you are right now, but
there are a lot of people whoneed to understand the journey
behind it and also just to beencouraged that you know, if you
just at least get started right.
Because how did you?
What was your first thing?
Do you remember what your firstthing that you made?
(23:29):
Maybe it was the awful thing,but what was your first thing
that you made?
Speaker 2 (23:34):
Well, so, just in
general woodworking, the first
thing was a live edge table andI tried to epoxy it.
And anyone that's dealt withepoxy knows it's temperamental,
right?
So you don't mix it well enoughor you don't cure it or the
temperature is not right.
This thing cured and it wasjust so sticky and there was no
(23:58):
fixing it right.
And this table, by the way, itwas a bunch of seashells.
My wife and I got from theDominican Republic.
It was supposed to be thisbeautiful table for our living
room and have all these memoriesencapsulated in it.
And yeah, it was a disaster.
It was ruined.
I could not fix it and youcan't just take them out.
(24:20):
You know it's like cemented inthere and yeah.
So I mean it was awful.
And you know I've done awfullaser stuff too.
Luckily, with that I'm able tofix it and refine the process
before the customer gets it, youknow, but you know it's.
I mean stuff happens, you know,and you just gotta make sure
(24:41):
that, hey, you learn from it anddon't do that again, you know.
Speaker 1 (24:48):
I love that.
I love that, yeah, you do.
Yeah, at least at least startsomewhere and then fix what you
can and what you can't.
Just ditch it and move on right.
Don't waste your time trying tofigure out, like what went
wrong or all of those things.
So I'm coming down to a couplemore questions and I wanted to
just ask you a question separatefrom being a businessman, but
(25:12):
as a father, as a husband, a dadlike I'm throwing all these
turns out, as a veteran.
But I wanted to find out fromyou if you had any advice or
encouragement that you couldgive other dads who are, you
know, again within the veteranand mill spouse community, those
(25:32):
, because there's a lot of folksthat who are really struggling
right now, and I'm always tunedinto, like, what we can do or
say to encourage folks whoaren't in the place, like they
have the dreams they can't getthere for whatever the reason is
, and so I wonder if you wouldmind sharing some encouragement
(25:52):
with those members of ourfamilies.
Speaker 2 (25:55):
Yeah, and honestly,
this is probably gonna be the
worst advice ever.
So take it with a grain of salt, because I feel like I'm a lot
different.
I care about my family way morethan the success of who knew
who were at work in my dream, inmy passion.
(26:17):
And if my daughter wants tohang out, play with dad or put
it on the couch, play hide andseek, well I'm gonna do that and
I feel like that is just time.
I cannot get back.
I've lost way too much timespending overseas.
You know I've been overseasthree times not fun.
You know it's time you don'tget back.
(26:38):
You've been in the fieldtraining.
You know that's time you don'tget back.
I work a full time job.
You know those 40 hours, Idon't get back.
You know my commute, I don'tget back.
So you know, as a dad, I wannamake sure that when my child
grows up, or children grow up,they remember good memories.
(26:59):
And you know we're still bestbuds even when we're adults,
because I can put the time infor my business or my job.
You know, down the road, youknow I don't have to do it all
right now and you know so ifyou're a new entrepreneur and
you don't have time and you'retrying to pick which.
Well, that's a gut thing.
You know you have to go down.
(27:21):
You know your passion and yourbusiness and you know hopefully
it's successful.
But you know I'm a family guyso I'm not passing up those
opportunities.
Speaker 1 (27:33):
Wow, I love that and
I appreciate you saying that.
I think, again, you know somefolks.
Sometimes people just need tobe encouraged and, like I said,
we've talked about your journey.
You know you're creatingsomething amazing and it's gonna
last for as long as you want itto, and it's generational.
You already have your baby girland you know, involved, and new
(27:54):
baby will be involved as well.
But what you just wanna makesure that people feel like
listen at the end of the dayreally is about our families,
like we're doing this for themand you have to actually be
there to participate in thatlife, so that there's a balance
between being a successfulbusiness owner and also being a
(28:15):
dad, and you're rocking it.
I am so, again, I'm so grateful.
First of all, I'm just glad yousaid yes to come on.
You know, whenever people sayyes, I'm like they did it.
You know.
You know it's a yes.
I'm so grateful.
Honestly, before we close out,I just wanna make sure that
there's nothing else that youwanted to share.
I don't wanna lose any timewith you, so is there anything
(28:38):
else that you wanted to sharewith our audience?
Speaker 2 (28:41):
Yeah, two things, and
I'll go back to that last
question.
So I make up that extra time,by the way, for the business.
I get up early every day,before any of my family members
get up, and I work on socialmedia posts or respond to
clients, and I stay up late, youknow, after people go to bed.
(29:05):
I'm still doing things.
It takes a lot of time andeffort.
As you're beginning, hopefullyyou know, things will grow and
develop and I can hire people tohelp me, so I don't have to
spend all hours of the day doingthis.
But I do make up that time whenothers are asleep.
So I take care of my familywhen I can and then, when
(29:26):
they're asleep, I take care ofthe business.
And then One thing that took mea while to realize is you really
need to operate in yourstrength zone and don't waste
time trying to improve whatyou're weak at, what you're
terrible at, because there'sother people out there that are
great at it and you can rely onthem.
Like, I've got a lot of greatmentors who are way better at
(29:49):
things than I am, and I focus onwhat I'm good at and then I try
to get help in those otherareas from experts.
So you know, always, always,just get better at what you're
already good at, because you'renever going to be great at your
weakness.
Speaker 1 (30:05):
Wow, that is powerful
and that is a whole Instagram
clip and TikTok reel that I'llbe.
I am not ashamed that.
I'm being prepared to see it alot Y'all that that is perfect.
That is a.
That is a.
That is a better way of stayingin your staying in your lane,
right, staying in your lane, butmaster your lane, like you know
(30:29):
.
Staying in your lane.
I'm so grateful.
Thank you so much for forcoming.
I, you know, obviously I'mgoing to be all in your business
anyways, talking to you as I doon social media, because I want
to.
I want to see baby pictures.
I love the reels that you doand you know, when you're, when
you're showing your products, Ifeel like I made it, like I was
in the process.
So those you know, revealingsome of those work.
(30:52):
It's so inspiring to see that Iam so thankful for your service
, also as a veteran, and youshout out to your wife, who is a
male spouse, and I just want tomake sure that you get all of
the recognition that you welldeserve.
Thank you for everything thatyou're also sharing on social
media.
That's helping job seekers.
(31:12):
There's a lot of coach, y'allfree coaching advice from a job
seeker perspective.
It's, it's literally, it's allthere.
And the bar code for those ofy'all who are watching the video
you can see Jacob's there, buthis information is also within
the description of this video.
For those of y'all who arelistening to the podcast in a
couple of days y'all go back andreplay everything because you,
(31:36):
because you're going to miss it.
It was so good, you're going tomiss it.
So, with that, I want to telleverybody have a wonderful night
.
Jacob, we're going to have itout in our back room, in our
green room, our after party, asa, as the kids put it, and thank
you for watching everybody.
Have a great rest of your week.