Sara Simmonds - We Don't Need More. We Need Meaning.

Today's guest is my friend Sara Simmonds. We met over Turkish dinner, and Sara had a way about her that simply impressed and inspired me. After recording this conversation, I think you'll understand why.

Sara is a Conscious Innovator, Impact Entrepreneur and Speaker focused around the topic of “we don’t need more, we need meaning”. Sara consults with clients and the media on how leaders can pivot to live and do business consciously and driven by impact and the innovations of the new direct digital age.

Personally, Sara pivoted from being one of the world’s top buyers in luxury fashion for Harvey Nichols to creating the world’s first Sustainable denim brand, which won awards and gained a celebrity following less than 12 months after launch. Through her website, she works with global leaders to unlock the “hero product” within themselves and their business, to stand for something meaningful in a crowded world and build real connections with their dream clients.

Listen as we discuss:

Sara's entrepreneurial journey, which began at age 7,  and the influence of her parents 

How the universe conspired to help her achieve her very specific dream

The glamorous (and not so glamorous) daily life of a premium fashion buyer

The onset of fast fashion and the loss of meaning and purpose in the fashion industry

If sustainability is so profitable, why do companies still avoid it?

The history of the consumerism epidemic and why we buy from our ego

How the COVID pandemic has fast forwarded our way out of purely capitalistic and consumerist thinking

How to create a Hero Product, and how Sara created an amazing denim company out of Conscious Innovation

What is the meaning of "meaning"?

What about all the jobs that get lost when we stop supporting unsustainable companies?

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Website: mogawdat.com/podcast

Connect with Sara Simmonds on Instagram @sarasimmondslondon, and register for her Masterclass on her website, sarasimmonds.com.
 
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