Today’s guest is my friend Tim Ash, author, keynote speaker and advisor. For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency for which he created over $1.2 billion in documented value for clients.
Tim is an expert in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In other words, he knows how people think, and that's led him to uncover some realizations about the state of the world (and the internet) that are uncharacteristically pessimistic for an episode of this show. However, I loved this talk and found it to be among the most important.
Tim's latest book is Unleash Your Primal Brain: Demystifying How We Think and Why We Act, which goes back to the fundamental “why’s” behind our actions from an evolutionary perspective.
In Part 1, listen as we discuss:
Connect with Tim Ash on Twitter @tim_ash and Facebook @PrimalBrainTimAsh, and visit his website at timash.com. Information on his latest book, Unleash Your Primal Brain, can be found at PrimalBrain.com.
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