March 3, 2022 • 6 mins
This week, I'm going over the call to action aka the CTA. There are a variety of things that go into creating a very clickable call to action.
I'll go through some of the nuts and bolts with you on this episode. A CTA encourages your audience to take a specific action - it's really a conversion tool. It can help in converting members, subscribers, followers, customers...you get the idea. You must know exactly what you want your audience to do, before you even start to create your call to action.
From how to guide your audience to take action to the color, shape, and placement of your CTA, this episode focuses on all things conversion by call-to-action.
________
Need some help with your copywriting? Customers not converting? Not okay! Let's take your copy from 'meh' to 'marvelous'. Check out how you can work with me here.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Erin Geiger (00:02):
Welcome to the Small Business Big mindset
podcast, where we dive intotactical strategies to grow your
business. And to make an impacton this world. A huge part of
success is keeping your mindsetand vision on track. So this is
a major part of our process. Andthis podcast, let's do this.
(00:25):
Hey, Erin here, welcome to thesmall business, big mindset
podcast. This week, we are goingto go over the call to action or
aka The CTA. So this is avariety of things that go into
creating a very clickable callto action. So I'm going to go
through some of the nuts andbolts with you today. So a call
to action or CTA encourages youraudience to take a specific
(00:48):
action, okay, so it can help youreally, it's a conversion tool.
So it can help in convertingmembers, subscribers, followers,
customers to get the idea. Soyou have to know exactly what
you want your audience to do.
Before you even start to createa call to action. What do you
ultimately want out of theaction you're guiding your
audience to take, figure thatout? First, you want them to
(01:11):
subscribe, comment, reply,share, enroll, that sort of
thing. And usually, I am allabout being kind and polite, but
don't do not mind your manners.
When you're doing a call toaction, you have to be very,
very direct and be superspecific. And saying exactly
what your audience what you wantthem to do. Do not kind of like
(01:33):
dance around it. Because they'rethey won't get it. So I think
sometimes you might be like, Ah,it's pretty obvious what I want
them to do. It's not, so you'rereally going to have to spell it
out. Okay? You want to befocused, too. So giving your
audience too many choices canoverwhelm them. There's that
phrase, a confused mind says no.
Same thing here. So if you havetoo many links on the page, and
(01:56):
asking them to do too manythings are probably not going to
do anything. What's the mostimportant thing you want them to
do? Focus on that. And thenyou'll be golden. And then when
it comes to the copy of yourcall to action, focus on the
benefits, what are they going toget out of it. And also make
sure they know where the buttonsgoing to take them when they
(02:19):
call when they click on a callto action button, okay. And then
the words that you use shouldshould make it sound like it's
fun, like it's worth their time.
So some call to action buttoncopy options that I'll go over.
I mean, there's the typicalones, like sign up, subscribe,
learn more Add to Cart FreeTrial download. But you might
(02:41):
consider other ones like, startnow grab it join us, I need it,
count me in, you know, maybereserve your seats. Let's do
this, you know, that kind ofstuff. Or it's still clear what
you want them to do. But it'sless mundane than the typical
ones. Right? So you might bewondering what colors work best,
like what color should yourbutton be? So Some studies say
(03:04):
that green and orange performbest that used to be studies
that blue was great. Really, itcomes down to your design,
right, you probably have brandcolors that you want to use,
just make sure that they're thetheir contrasting colors, right?
black on white, green on purple,I personally use a black button
with white text. So you canstill use your brand colors and
(03:27):
all goes together, well justmake sure that they're
contrasting. And then as far asthe shape of the button, really
you decide what works best foryour website, because both
rounded edges and buttons withsquare edges perform well. So
you could just test them out andsee which one works better for
you. And then I've had peopleask, well, how much coffee like
(03:49):
how much coffee Can I stick intoa button. So you want to make
sure that of course the copy isspecific and action oriented.
But try not to go beyond fivewords, most of the time, you can
get the point across in twowords, okay. And also make sure
there's space around the copy,don't have it go right to the
edge of the button. whitespaceis your friend.
(04:13):
And then when you're trying toplace it on the page, make sure
the call to action button isalways above the fold. And above
the fold is you know the part ofthe monitor of this other screen
that you see first, before youscroll down. You can have a few
call to actions throughout thepage, such as like a sales page.
If you're selling one product,such as a digital course, you
(04:34):
might have a way to purchasethat digital course a few times
throughout the page. But note,it's pointing to the same
product, right? So it's a fewdifferent links, but they're all
selling the same things. You'renot giving them too many options
at once. But you're always goingto have one at the top of the
page. Keep in mind, if you're inthe Western Hemisphere, the
Western culture has us readingtop to bottom and left to right.
(04:57):
So just something to think aboutin the placement of this kind of
stuff. And then you're going towant to place it near the action
as well. So let's say I'll givethe sales page as another
example. Further down the page,you have said you have a risk
free, you know, to risk freeoffers, maybe you give a refund
like you, you try the digitalcourse out for three days. And
(05:19):
then within that time, I'll giveyou a refund. So it's risk free.
Well, when they read that, thenthey might be feeling all warm
and fuzzy and ready to buybecause like, oh, well, it's not
a risk for me. So make sure thatyou would have your call to
action, if it's like to buy now,near that stuff. So it's kind of
one example of how to keep itnear the action. But really,
you're going to want to testthem out. So you can run a B
(05:42):
tests to see which call toaction copy works best. And you
can also test out the placement,the shape and the color, you can
really just go crazy and testeverything. Make sure that's
pretty controlled. Because if itgets too out of hand, then
you're not going to know whatperform better than what just
make sure that you're kind oflike testing one thing against
the other before moving ongetting a clearer picture of
(06:03):
what performed better beforemoving on. So that's your quick
and dirty training for Call toAction copy. Hope it was
helpful, and I will see you nextweek. Thanks for tuning into the
Small Business Big mindsetpodcast. To keep the fun going.
Check out our Facebook group andstart and scale an online
business For even more freetrainings and resources from
(06:24):
fellow entrepreneurs. If youhaven't already, head on over to
muscle creative comm and clicksubscribe to join our email list
for weekly updates. And ifyou've enjoyed this podcast
episode, check us out on yourfavorite podcast platform to
follow us and give us a review.
As always be authentic bring aninsane amount of value and keep
crushing it
Welcome to the Small Business Big mindset
podcast, where we dive intotactical strategies to grow your
business. And to make an impacton this world. A huge part of
success is keeping your mindsetand vision on track. So this is
a major part of our process. Andthis podcast, let's do this.
(00:25):
Hey, Erin here, welcome to thesmall business, big mindset
podcast. This week, we are goingto go over the call to action or
aka The CTA. So this is avariety of things that go into
creating a very clickable callto action. So I'm going to go
through some of the nuts andbolts with you today. So a call
to action or CTA encourages youraudience to take a specific
(00:48):
action, okay, so it can help youreally, it's a conversion tool.
So it can help in convertingmembers, subscribers, followers,
customers to get the idea. Soyou have to know exactly what
you want your audience to do.
Before you even start to createa call to action. What do you
ultimately want out of theaction you're guiding your
audience to take, figure thatout? First, you want them to
(01:11):
subscribe, comment, reply,share, enroll, that sort of
thing. And usually, I am allabout being kind and polite, but
don't do not mind your manners.
When you're doing a call toaction, you have to be very,
very direct and be superspecific. And saying exactly
what your audience what you wantthem to do. Do not kind of like
(01:33):
dance around it. Because they'rethey won't get it. So I think
sometimes you might be like, Ah,it's pretty obvious what I want
them to do. It's not, so you'rereally going to have to spell it
out. Okay? You want to befocused, too. So giving your
audience too many choices canoverwhelm them. There's that
phrase, a confused mind says no.
Same thing here. So if you havetoo many links on the page, and
(01:56):
asking them to do too manythings are probably not going to
do anything. What's the mostimportant thing you want them to
do? Focus on that. And thenyou'll be golden. And then when
it comes to the copy of yourcall to action, focus on the
benefits, what are they going toget out of it. And also make
sure they know where the buttonsgoing to take them when they
(02:19):
call when they click on a callto action button, okay. And then
the words that you use shouldshould make it sound like it's
fun, like it's worth their time.
So some call to action buttoncopy options that I'll go over.
I mean, there's the typicalones, like sign up, subscribe,
learn more Add to Cart FreeTrial download. But you might
(02:41):
consider other ones like, startnow grab it join us, I need it,
count me in, you know, maybereserve your seats. Let's do
this, you know, that kind ofstuff. Or it's still clear what
you want them to do. But it'sless mundane than the typical
ones. Right? So you might bewondering what colors work best,
like what color should yourbutton be? So Some studies say
(03:04):
that green and orange performbest that used to be studies
that blue was great. Really, itcomes down to your design,
right, you probably have brandcolors that you want to use,
just make sure that they're thetheir contrasting colors, right?
black on white, green on purple,I personally use a black button
with white text. So you canstill use your brand colors and
(03:27):
all goes together, well justmake sure that they're
contrasting. And then as far asthe shape of the button, really
you decide what works best foryour website, because both
rounded edges and buttons withsquare edges perform well. So
you could just test them out andsee which one works better for
you. And then I've had peopleask, well, how much coffee like
(03:49):
how much coffee Can I stick intoa button. So you want to make
sure that of course the copy isspecific and action oriented.
But try not to go beyond fivewords, most of the time, you can
get the point across in twowords, okay. And also make sure
there's space around the copy,don't have it go right to the
edge of the button. whitespaceis your friend.
(04:13):
And then when you're trying toplace it on the page, make sure
the call to action button isalways above the fold. And above
the fold is you know the part ofthe monitor of this other screen
that you see first, before youscroll down. You can have a few
call to actions throughout thepage, such as like a sales page.
If you're selling one product,such as a digital course, you
(04:34):
might have a way to purchasethat digital course a few times
throughout the page. But note,it's pointing to the same
product, right? So it's a fewdifferent links, but they're all
selling the same things. You'renot giving them too many options
at once. But you're always goingto have one at the top of the
page. Keep in mind, if you're inthe Western Hemisphere, the
Western culture has us readingtop to bottom and left to right.
(04:57):
So just something to think aboutin the placement of this kind of
stuff. And then you're going towant to place it near the action
as well. So let's say I'll givethe sales page as another
example. Further down the page,you have said you have a risk
free, you know, to risk freeoffers, maybe you give a refund
like you, you try the digitalcourse out for three days. And
(05:19):
then within that time, I'll giveyou a refund. So it's risk free.
Well, when they read that, thenthey might be feeling all warm
and fuzzy and ready to buybecause like, oh, well, it's not
a risk for me. So make sure thatyou would have your call to
action, if it's like to buy now,near that stuff. So it's kind of
one example of how to keep itnear the action. But really,
you're going to want to testthem out. So you can run a B
(05:42):
tests to see which call toaction copy works best. And you
can also test out the placement,the shape and the color, you can
really just go crazy and testeverything. Make sure that's
pretty controlled. Because if itgets too out of hand, then
you're not going to know whatperform better than what just
make sure that you're kind oflike testing one thing against
the other before moving ongetting a clearer picture of
(06:03):
what performed better beforemoving on. So that's your quick
and dirty training for Call toAction copy. Hope it was
helpful, and I will see you nextweek. Thanks for tuning into the
Small Business Big mindsetpodcast. To keep the fun going.
Check out our Facebook group andstart and scale an online
business For even more freetrainings and resources from
(06:24):
fellow entrepreneurs. If youhaven't already, head on over to
muscle creative comm and clicksubscribe to join our email list
for weekly updates. And ifyou've enjoyed this podcast
episode, check us out on yourfavorite podcast platform to
follow us and give us a review.
As always be authentic bring aninsane amount of value and keep
crushing it
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