You can't (and don't need to) keep up with everyone you meet at the same level or frequency. Not all feedback is equal feedback and your marketing doesn't translate to every last person you interact with.
Your business isn't relevant to everyone.
But that doesn't mean some people are more valuable than others or deserve to be discounted. Everyone you meet and interact with is part of a beautiful, rich tapestry of relationships. And every relationship looks a little bit different.
In this episode, I'm sharing a concept called "5 Spheres of Influence" and showing you how you can use each sphere to intentionally nurture and grow in various areas of your business.
In the episode:
- What are the five spheres of influence, and why do they matter
- How do you identify and nurture your Stakeholders?
- Who are your Advocates, and how can you give back?
- What to do (and not do) to offer value to Gatekeepers
- How to reciprocate to the Influencers in your life
- What the Inner Circle can offer as your deepest connections
- And more
You aren't building this on your own. You're not building a business on an illusion of a person or an ambiguous avatar.
We build our businesses alongside real people and by nurturing relationships with real people.
When you know who those people are, what role they play, and how to care for the relationship... things get a whole lot easier.
About Me (Let's Connect!)
I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK).
Email: emily@emilyaborn.com
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