009: Where to start, when starting up? Part 4: Pricing Strategies for Long Term Success.

What are pricing strategies that set your small business up for long term success? 
In this episode, host Lily Richmond delves into the critical topic of pricing strategies to consider when you are just starting out in business. She shares insights on how to set pricing in order to win more business and make a profit. Joining her is special guest Alana Swain, co-founder of Your Success Team, who provides valuable advice on pricing from a financial, operational, and mindset standpoint. 

You will learn about the five main areas that influence pricing, including what consumers are willing to pay, competitor pricing, positioning in the marketplace, costs, and profit margins. This episode is part four of a seven-part series on where to start with your marketing when first starting up a business.

Grab the downloadable workbook to brainstorm and capture all the factors that can influence your pricing. https://marketingondemand.co/startup4

Get the show notes, transcript and the other workbooks mentioned at https://marketingondemand.co/podcast

Check out Alana Swain’s business Your Success Team and get access to her comprehensive pricing calculator. https://bit.ly/YST-Pricing-Calculator

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