010: Where to start, when starting up? Part 5: Brand strategy for small business.

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010: Learning how to create a brand strategy for small business is easier than you think. In part five of the series on where to start with your marketing when just starting out in business, join me, Lily Richmond as I teach you the branding basics you need to know. 

 We'll explore the essence of your business identity, beyond just aesthetics, and how you can create a brand experience that keeps customers coming back to your business. 

We'll work through an exercise designed to help you identify your brand's core attributes—your brand essence. You'll also have access to a workbook to help you brainstorm and then weave your brand's essence into your business operations. We'll explore the importance of consistency and trust in branding, and you'll learn how to articulate the soul of your brand in just three words. 

 By the end of our conversation, you'll have the tools and insight necessary to create a distinctive space for your brand in the competitive market.

 Get your FREE workbook, all the links mentioned, show notes, transcript and the other workbooks in the series at https://marketingondemand.co/podcast

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