Small Business Marketing - Then and Now

Small Business Marketing - Then and Now

๐ŸŽ™๏ธ Welcome to Small Business Marketing: Then and Now Podcast! ๐Ÿš€ Get ready for an exhilarating dive into the dynamic world of small business entrepreneurship! Join us in "Small Business Marketing - Then and Now," where we unravel the inspiring stories of passionate small business owners. Together, we explore their journey from launching their businesses, the innovative marketing strategies that fueled their beginnings, the evolution of their marketing efforts over time, and the ingenious pivots made during the challenging landscape of the Covid-19 economy. Meet Your Host: Howard Wolpoff ๐ŸŒŸ I'm Howard Wolpoff, your guide on this transformative journey and the Chief Marketing Solutionist of Profit Master Business Solutions (www.profitmasterbusinesssolutions.com). With a rich tapestry of experience spanning over 25 years, I've empowered hundreds of businesses with profitable solutions. My expertise lies in driving sales, attracting and retaining customers, and building robust corporate brands. I've played a pivotal role in launching notable ventures such as Chelsea Piers Sports and Entertainment, the Brooklyn Cyclones minor league baseball team, and GRIDIRONNOW.COM, the premier site for SEC football. What to Expect: Inspiring Entrepreneurial Tales: Immerse yourself in the captivating narratives of small business owners who dared to dream big. Discover the challenges they overcame, the strategies that set their businesses on fire, and the resilience that propelled them forward. Marketing Evolution: Explore the fascinating evolution of marketing strategies. From traditional approaches to the digital landscape, we dissect the transformations that have shaped small business marketing, offering actionable insights for budding entrepreneurs and seasoned business owners alike. Navigating the Covid-19 Economy: Delve into the art of pivoting during the unprecedented challenges posed by the Covid-19 economy. Uncover the innovative solutions, adaptability, and creativity displayed by small businesses in the face of adversity. Expert Interviews: Enjoy in-depth conversations with industry experts, thought leaders, and successful entrepreneurs. Gain access to their wisdom, strategies, and insider tips that can revolutionize your marketing approach. Interactive Learning: Engage in interactive discussions, ask questions, and participate in live sessions. Connect with a vibrant community of entrepreneurs, fostering collaboration and networking opportunities. Join the Revolution! ๐ŸŒ Are you ready to revolutionize your approach to small business marketing? Tune in to "Small Business Marketing - Then and Now" and become part of a thriving community dedicated to business growth and innovation. Subscribe now, and let's embark on a transformative journey together. Together, we'll redefine the landscape of small business marketing, one inspiring story at a time! ๐Ÿš€โœจ #SmallBusinessMarketing #EntrepreneurialJourney #MarketingInnovation #BusinessResilience #MarketingEvolution

Episodes

May 31, 2024 โ€ข 21 mins


We're thrilled to announce the latest episode of Small Business Marketing - Then & Now, where we dive into the inspiring journey ofย  Trevor Skene, Co-Founder and CEO of Patent Hacksยฎ.

ย Trevor's mission is to democratize entrepreneurship by providing a clear path for inventors, startups, and students to protect their ideas and build businesses without the prohibitive costs of patenting. Through Patent Hac...

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๐ŸŽ™๏ธ New Episode Alert: Small Business Marketing - Then & Now ๐ŸŽ™๏ธ

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๐ŸŒŸ Featuring Karen Crnkovich of DMC Service Inc. ๐ŸŒŸ

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We're thrilled to announce the latest episode of Small Business Marketing - Then & Now, where we dive into the inspiring journey of Karen Crnkovich, the award-winning business owner and president of DMC Service, Inc. Karen shares her incredible story of assuming and marketing her business, highlighting h...

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Welcome to the latest episode of Small Business Marketing - Then & Now! In this episode, we sit down with Stephanie Gillenkirk, an experienced accounting professional and the founder of Pittroe Business Services in Pittsburgh.

Stephanie brings a unique blend of skills and experience to the table, with a background in the casino industry and a passion for helping small businesses thrive. After earning her Associateโ€™s in Accountin...

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In our latest episode of Small Business Marketing - Then and Now, we sit down with Nicole Riggs Broesch, a Knoxville-based creative who's making waves in the world of design and marketing. Nicole brings a unique blend of creativity, passion for the outdoors, and a dedication to craftsmanship to everything she does.

๐Ÿ‘ฉโ€๐ŸŽจ Graduating from Bob Jones University with a BS in Apparel, Textiles, and Design, along with a minor in Commu...

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In this insightful episode of "Small Business Marketing - Then & Now," we delve into the transformative world of modern bookkeeping with Denise Van Noy, the driving force behind Lucidity Bookkeeping. With a keen focus on small businesses, Lucidity Bookkeeping stands out by bringing the accounting department directly to entrepreneurs.

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With over 20 years of genuine business experience under their belt, the team at Lucid...

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Who can take a sunrise; Sprinkle it with dew? Cover it with chocolate and a miracle or two?

The Candy Man can 'cause he mixes it with love and makes the world taste good.

Have you ever traveled to a different country and discovered unique products by well-known brands that aren't available back home? It's a common experience for many globetrotters and expats. Companies leverage this by creating localized offe...

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In this episode of Small Business Marketing - Then & Now, join us as we chat with Cindy Jessup, the founder of Welcome Home Concierge - The Home Watch Experts.ย 

ย Discover how Welcome Home Concierge is revolutionizing the concierge industry by offering a diverse range of services to simplify your life. While her business addresses the need of running errands and waiting for deliveries to grocery shopping and pharmacy pick-ups, Ci...

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March 6, 2024 โ€ข 36 mins


In this episode of Small Business Marketing - Then and Now, we sit down with Larry Couf, owner of Couf Plumbing in Jacksonville, Florida.ย 

Larry shares his inspiring journey of starting in the plumbing business and how he has leveraged the power of word-of-mouth marketing to grow his company. Through deep relationships with his customers and network, Larry has cultivated a loyal client base that continues to drive the...

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Join us in the latest episode as Natalie Hume, the Owner and Manager of Quick Draw Caricatures, takes us on a captivating journey of entrepreneurship. From the inception of her business in 2017 to becoming a sought-after caricature artist, Natalie shares insights into the challenges and triumphs of running a caricature booth. Discover how she and her team hit the road, traveling across the continent to leave a mark at county and st...

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Exciting news! Our next guest on the show is Simone Bridges, an award-winning celebrity chef, author, speaker, and high school senior!ย 

Simone is the founder of Goddess Food Factory, where she puts her unique spin on traditional desserts. Not only is she a talented chef, but she's also passionate about increasing STREAM education (Science, Technology, Reading, Engineering, Arts, and Mathematics) through her work and events.ย 

Sim...

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This episode is a cause for celebration as we have reached number 100! 100 Small business owners sharing their marketing journeys as they have built their businesses.ย  We are incredibly excited to share small business owner one hundred with you.ย 

Dawn Archer has been on her own journey, personally ad professionally.ย  From teaching friends to cook, she took her passion for cooking and created her own catering business, Daw...

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Our latest small business owner has build his business around relationships and the concept of concierge printing.

James Harrell has created a one stop shop for printing and marketing needs, providing quick and simple solutions to the time-consuming tasks related to design, print procurement and mailing.ย  He discusses his business journey and how he has heavily leaned on networking, particularly in BNI, to grow.

T...

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Our latest episode is a great journey story of business growth and vision and our guest is Donna Mancini of Donna Mancini Interiors and Flooring

In this conversation we learn how Donna has not just developed one business but multiple businesses that connect with each other that help the customer find answers and receive great design and even better implementation into their homes for all the wonderful concepts that theyย  ...

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Our guest for this episode has quite the backstory.

Alexander Hall of Dispute Defense Consulting has 16 years of fraud-related experience - 10 of those years were spent operating as a high-level fraudster.ย  For the last six year, including the last three as the owner of his business, he has been helping to protect businesses as a consultant on the development and refinement of holistic in-house fraud prevention that are wo...

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For our newest episode, we are thrilled to have Vinki Loomba, an expert in the real estate investment industry. She is the founder and CEO of the Loomba Investment Group and theyย  specialize in providing multifamily and commercial real estate investment opportunities to private equity firms, family offices, and accredited investors.

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Her company has an impressive track record of helping investors achieve their financial goals throug...

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In this podcast episode, we had the pleasure of speaking with a local house cleaning company about their experiences in the industry. The owner, Lindsay Sawyer of Captivating Cleanliness, shared valuable insights into what it takes to run a successful small business in this competitive field.

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We learned about the importance of building strong relationships with clients and maintaining open communication channels to ensure their sat...

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How great would it feel to find hidden money in your business?

Now we are not talking about magic, but there are ways to find where you are overspending and even get some of that money back while not spending it moving forward.

That's exactly what our next guest does.ย  Jeremy Ben-Israel of Ascentropy Business Solutions.ย  As leading expert in cost containment, Jeremy works with businesses to reduce key busines...

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Your mental health is incredibly important but often ignored by you and the ones who care about you.

Perhaps many of you can relate.ย  And the challenges that you may be experiencing is very familiar to our latest guest, Jackie Potter of JPotter Health. She is a wellness certified and healer certified life coach who specializes in stress, anxiety, and panic.

Using her story, her research, and her wellness education, she helps others n...

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People just want to be seen.ย  They want someone to just see them and love them and know them.ย  Thatโ€™s all people wantโ€ฆโ€ฆ..

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This is just one of the great concepts shared by our next guest on Small Business Marketing โ€“ Then & Now, Siddiqi Ray, SOUL Ray Portrait and Siddiqi Ray International.ย  Her career has taken her around the world as a photographer, documenting history and experiencing life through the incredible interactions s...

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Life surely takes turns, and sometimes challenges you experience in your health can lead into a business where you share your success with others.

This is exactly what happened for our next guest, Somyata Saxena of The Garden Recipe, who took the lessons she learned about nutrition and diet selection while she was fighting ovarianย  cancer and has developed programs to help other women address these issues as well.ย  She als...

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