Small Business Miracles Podcast
Small business miracles happen every day. Hear bite-sized small business marketing tips, strategies and interviews with small business owners who have been in your shoes, presented by EAG Advertising & Marketing.
Episodes
Joe Beveridge is the 4th generation President & CEO of Russell-Hampton Company. If you've ever seen a Rotary logo on any product, he's likely involved! Our conversation with Joe talks about multi-generational business ownership, expansion and acquisitions, and the 2026 World Cup, to name just a few. In this week's marketing tip, we encourage you to check those long-held assumptions about your audience so you don'...
We’re on location for a special episode with a group of your peers as we get expert insights and actionable strategies to ensure your business not only adapts but thrives in the evolving landscape of 2024. How’s that 2024 plan working out after Q1?
Our featured panelist for this special episode includes:
Rich Cornell, Senior Consultant with RPS Benefits by Design.. Learn from Rich how to bend the benefits cost curve while improving...
Dr. Cokethea Hill is a true force for advocacy in education, helping local charter schools find a match with the best advocates, training them, and drafting them NFL style into school board positions. Tune in to hear all about it and what’s next for BLAQUE KC. Plus, what can The Princess Bride teach us about doing a SWOT analysis?
Giving back through volunteerism and mentorship is altruistic. It’s also selfish because you get so much of the feels out of it! We caught Theodis Watson to talk about his mentorship, volunteerism, community development, and financial literacy. Plus, some very timely advice on using AI to create unoriginal content on your website.
Cami Travis Groves is a transformation coach who wants to stop all those self-limiting beliefs you have so you can run that business like a champ. You want a marketing tip? This week we talk about the importance of investing in UX - the way a user experiences your brand.
Ben Davis is the host of the ‘Untrapped Entrepreneur’ podcast and a seasoned serial entrepreneur, and founder of The Gents Place. Ben joins us to give advice on the importance of culture, balancing your work and life, and how giving back gives you all the feels. In today’s marketing tip, we’re prioritizing our marketing tactics by understanding best practices and measurement for our tactics.
Business owners instinctively know they're supposed to join a chamber of commerce. But how do you get the most out of that membership? Vicki Kulikov is here to show small businesses how to do just that. We also say a word or two in response to this frightening but often true occurrence: What if my marketing plan has gone out the window already this year?
Kenney Ellison joins the podcast to talk about the preparation it takes to get the right shot, balancing your home and work lives, and why you should pay attention if you’ve been told you have too many hobbies and need to give up PlayStation games. In this week’s tip, we prioritize your marketing through continual testing.
Corey McCartney is the owner of AGA Productions and founder of FaceKC, a nonprofit organization that uses film, art, and music to address social issues. He has advice on film, bringing the community together to solve some serious issues, and also on how to approach doing something you're passionate about. Plus, another tip in our ongoing series about prioritizing your marketing budget - this time we're thinking about how we...
Edgar Palacios is the Founder & CEO of Revolucion Educativa (RevEdKC.org) where they improve education outcomes in the Kansas City community. In today's tip section, we help prioritize your marketing by thinking about lead generation and brand awareness – where do you spend your marketing budget?
Marcia McFee (MarciaMcFee.com) is a rock star. We check in with her about how to think like a filmmaker for better communication, what we can all gain from every travel opportunity and vacation (as seen through curated spiritual adventure travel) and paying attention to those fleeting ideas that demand to be nurtured. Plus, we start the first of our tips segments about how to prioritize your marketing – in this episode, it's al...
Need to wrap your head around how to build community partnerships with allied or adjacent organizations and companies? In this episode we talk to Leslie Kohlmeyer, Executive Director of Show Me KC Schools about exactly that, and how everyone can win when you do it right. Plus, do you really need a marketing plan?
In this episode, we talk (actively) about listening! Plus, you’ll get to know the benefits of biophilic design in your office. That’s a way you can keep employees happy, potentially reduce sick days, and make your office more productive and also more attractive. Kasey Riley, CMO and Co-founder of The Fat Plant Society is ready to walk us through what’s possible in the world of moss.
The best-performing company executives are those who can fall in love with their brand. That’s what we hear from EAG chief marketing officer Jeff Randolph, with a nod to Steve Jobs. If your company is hiring, look for employees are ready love what your company stands for.
Speaking of falling in love, and out of love, Jeff introduces us to Kelisen Binder of The Binder Firm. Kelisen is an attorney who specializes in collaborative, un...
Your business's website, from your home page to the back pages full of detailed product information, is where you make that first impression on a shopper. To kick off our podcast, EAG chief marketing officer Jeff Randolph explains that up to 90% of a purchase decision is made during a visit to a company’s website before the prospect talks to a live person.
Next, we’ll hear Jeff speak with Natalie Julien, President & CEO of ...
In this episode, you’ll hear EAG chief marketing officer Jeff Randolph talk about the elusive unicorn: that ONE mythical marketing hero your company dreams of hiring to do everything from marketing strategy to copywriting to website design and media buying. Guess what? That unicorn isn’t out there, but EAG is, and with EAG, your company gets the skills it needs from every marketing discipline, provided by our team of experts. You d...
When the spring weather warms in 2024, a new and unique structure will open to the public: The Rock Island Bridge. EAG is thrilled to be the marketing partner of Flying Truss, the firm that has made a miraculous metamorphosis of this 118-year-old railroad bridge that spans the Kansas River near Hy-Vee Arena. The transition of the Rock Island Bridge from an abandoned railroad conduit to a multi-purpose recreation and entertainment v...
A strategic content plan is more than a bunch of blog articles. In the opening segment of this podcast, EAG chief marketing officer Jeff Randolph has some smart statistics and observations on how successful businesses leverage content to be found for what they do well.
In our main event, you’ll meet two lively gentlemen from Apex Business Advisors, an EAG client. Doug Hubler, company president, and Andy Cavanaugh, senior advisor, ...
In this episode, we’ll introduce you to Kyle Dennis, EAG’s Director of Research & Development and the newest member of the EAG team. Kyle comes to EAG with its recent acquisition of Useagility, a design research and strategy firm focused on human-centered interfaces and experiences.
Kyle talks with EAG chief marketing officer Jeff Randolph about his approach to helping client companies understand their customers through innovat...
This promises to be our spiciest episode yet. EAG Chief Marketing Officer, Jeff Randolph talks with a most energetic Kristen Thomas, founder of Open the Doors Coaching. A trained sex coach, Kristen has 280,000 followers on TikTok.
Listen and learn what Kristen does (and doesn’t do) to help individuals and couples discover themselves and make their lives happier and more fulfilling by improving intimacy in their relationships. [EXPL...
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