Discover the mental edge that sets elite performers apart with Gary Chupik, Founder & CEO of Elite Mindset Nation.
In this powerful episode, Gary shares his unexpected journey from ordained minister to high-performance mental coach after experiencing severe burnout in 2017. He reveals how his pastoral background became his superpower, helping him guide professional athletes and top business leaders toward lasting success.
Gary challenges the common belief that motivation fuels high performance. Instead, he explains why self-leadership — the ability to guide yourself even when you feel unmotivated — is the true foundation of greatness. You’ll learn how building systematic rhythms and consistent habits empowers you to perform at your best regardless of emotional ups and downs.
Gary dives deep into the psychology of belief and confidence. Rather than relying on hype or vague encouragement, he offers a practical framework: real belief requires optimism grounded in evidence. By stacking small wins and creating momentum, you can build genuine self-confidence and shatter performance plateaus.
You’ll also hear exclusive insights from Gary’s work with pro athletes, emphasizing that elite success isn’t about extraordinary talent alone. It’s about "perfecting the simple" — mastering key routines and focusing on income-producing activities instead of getting lost in busy work.
Plus, discover Gary’s powerful CAPE system to navigate high-pressure situations:
- Control yourself (take a breath)
- Assess the situation
- Plan your response
- Execute with trust in your preparation and instincts
Whether you're a business owner, athlete, or parent, this episode offers actionable strategies to build unshakable confidence, develop self-leadership, and unlock your potential.
Gary Chupik: Founder & CEO of Elite Mindset Nation
Website: https://www.elitemindsetnation.com/
LinkedIn: https://www.linkedin.com/in/garychupik/
Instagram: https://www.instagram.com/elitemindset/
#GaryChupik #PersonalDevelopment #EliteMindsetNation #BusinessMindset #ElitePerformance #SelfLeadership #HighPerformance #BusinessSuccess #GetUnstuck #GrowYourBusiness #EntrepreneurMindset #BossBusinessGrowth #MichaelDMorrison #BreakTheBarriers #ScaleYourBusiness #ConfidenceBuilding #OvercomeChallenges #EliteMindset #PerformanceCoaching
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, welcome to another Small Business, pivots,
and, as you know, we have veryspecial guests from around the
world, and today we have anotherspecial guest.
But, as I say, week to week,only the business owner can say
their name and their businesslike they want it said.
So I let them introducethemselves.
Go ahead, you have the floor.
Tell us what you do as well aswell.
Speaker 2 (00:25):
Yeah, well, thank you for having me.
My name is Gary Chupik, fromSeattle Washington.
I'm a mental performance coach.
I work typically withprofessional athletes and teams
and lately have been workingwith more and more businesses,
so that's a real exciting newopportunity for me, and it's one
that's really intriguing justbecause of the interest that the
business world has in themindset world and learning from
professional and elite athletes.
So I'm here today to explorethis conversation with you, and
(00:47):
so thanks for having me.
Speaker 1 (00:48):
Fantastic and our audience.
I must say I, selfishly, amlooking forward to this episode
because I have been deep divinginto growth and fixed mindset,
so this will be a mastermind forme as well.
So I'm on your side of thefence, as well as learning as
well.
So let's introduce the show.
We'll be right back.
Welcome to Small BusinessPivots, a podcast produced for
(01:12):
small business owners.
I'm your host, michael Morrison, founder and CEO of BOSS, where
we make business ownershipsimplified for success.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
(01:34):
as 24 to 48 hours atbusinessownershipsimplifiedcom.
All right, welcome back toSmall Business Pivots.
My friend, most of us hadtrials, tribulations, growing up
in life.
Can we get caught up on yoursDoesn't have to be trials and
tribulations, but just kind ofthe journey of what got you
(01:55):
where you are today.
Speaker 2 (01:57):
Well, it's a very strange journey to doing what
I'm doing today.
I was an ordained minister for30 years In fact, I'm still
ordained, but I'm not pastoringpresently and I had an actual
burnout in 2017.
I just ran out of gas.
I was doing local things withmy church and regional things
and national things and evensome international things, and I
(02:21):
think I just mismanaged myself,and so I think about burnout as
a self mismanagement, and Iknow that in business and
actually being a business ownermyself many years ago, you know,
I know what it's like to burnout.
I know what it's like to runout of gas.
I know what it's like to, youknow, overcommit and say yes to
(02:41):
too many things, but you'redesperate for getting a paycheck
sometimes and so you do thingsyou wouldn't normally do, but in
the process, you sort of loseyour direction and aim.
So, yeah, a lot of mybackground is leadership and
coming from leadership positions, and in 2017, I had an
opportunity to meet Trevor Moad,which was Russell Wilson of the
(03:01):
Seattle Seahawks at the timehis mental performance coach,
and so we ended up forging arelationship and he mentored me
for a year and actually hiscompany hired me, so I had put
in about a thousand hours ofmental performance and sports,
psych education, and so that's alot of hours to accumulate.
But I got the opportunity andgot the shot with Russell
(03:23):
Wilson's company and LimitlessMinds and it was.
You know, it was just a lot offun and I decided to go out on
my own in 2020 or so and I'vebeen doing the mental
performance stuff in sports andin business ever since then.
Speaker 1 (03:40):
How challenging was that going into a new career in
the COVID era.
Speaker 2 (03:46):
Well, apparently my timing is not very good.
Speaker 1 (03:49):
That's a pivot right there.
That's what the show is about.
Speaker 2 (03:51):
Yeah, yeah, exactly.
But I think the biggest thingwas identity shift, because we
tend to see ourselves the wayeveryone else sees us and I'm
not sure I've shed the pastoridentity completely.
But you know it's difficultbecause around the country
people will still call me PastorGary and so it still is that
(04:12):
there's a part of my persona.
That is that.
But I think that was one of thebiggest obstacles because you
know, I'm a businessman now andhaving to shift my identity from
nonprofit to business was asignificant shift and I still
feel some tension with thatquite a bit.
But that's okay.
I've kind of come to theconclusion that that's a
(04:32):
superpower for me, and relatingto people and encouraging people
is one of my superpowers, so Ithink it fits quite well.
Speaker 1 (04:40):
Well, what are some pivots that you've learned or
done in your business?
Going from a pastor to abusiness, it's a little bit
different because you're notpastoring people, you're helping
people.
But what are some of the pivots, challenges, insights that you
can share with our audiencebefore we deep dive into mindset
(05:02):
?
Speaker 2 (05:07):
we deep dive into mindset.
Well, one of the biggest onesI've experienced in the last
couple of years was just theidea of I can have a really
great business idea and itreally truly is a great idea and
even there can be a demand forit.
However, I just realizedthere's more factors involved
than that.
Like, for example, I puttogether a mental performance
(05:28):
and leadership playbook forcolleges and universities.
Well, so many of the collegesand universities that I've
talked to are just simplydrooling over this workbook or
playbook that I created, becauseit's sort of a playbook, a
mental performance andleadership playbook for all the
athletes in the university.
In fact, I was in conversationwith the University of
(05:48):
Washington and there are over800 athletes and they wanted to
take their entire athleticdepartment through my mental
performance and leadershipplaybook.
So there's a lot of interest ina lot of different places.
But then when I talk about youknow how much it costs and what
it takes to install the playbookor install the mental
(06:08):
performance playbook in theprogram you know.
Then there's you know they'reless reticent to want to
participate.
But it's strange becausethey'll say that leadership and
mental performance is, like youknow, priority A1.
And in some, you know, maybeit's not priority A1, a1.
Maybe recruiting is A1.
Maybe it's maybe second orthird down the list.
(06:31):
But I just had to realize thatthere was the multiple layers
that I had to go through to makethat sale as a business leader,
and how many layers I had to gothrough and how many
conversations I needed to have.
It was just exhausting.
So I thought you know what?
It's a great idea, there's evena demand for it, but it's just
not making enough business sensein terms of my time for it to
(06:54):
be profitable.
Speaker 1 (06:56):
So objections?
You got objections All aboutprice.
Speaker 2 (07:01):
It was price objections and I think if it was
the only thing that I was doing, I think it would be easier to
sort of like deep dive into someof the challenges.
But I'm a little bit too spreadout just to sort of do that one
thing, because the sales aretoo few and far between, I think
(07:21):
, and the installation processtakes a little bit of time and
most colleges and universitiesare I'd have to travel right
Like this is not in my backyard.
I do work with an athleticdepartment at a local college
but yeah, if you add the time ittakes to fly somewhere and the
multiple trips that it takes, itjust is it's a pretty hard sell
.
So great idea, you know,possibly even in demand, but the
(07:47):
price point just wasn't fitting.
Speaker 1 (07:49):
So did you pivot away from that and do something else
, or do you still offer that?
Speaker 2 (07:54):
Yeah, you know it's funny.
I don't formally offer itanymore, but from time to time I
get a phone call.
Someone hears about it and says, hey, I heard you have this and
you know, so I'm happy toengage in it.
But again, you know, you knowif I'm going to charge 15 or 20
or thirty thousand dollars forit, you know, it's just, it's
(08:14):
just seems like, for whateverreason for a, my pivot has been
and that's actually a reallygood question to ask, because
you know like even during COVID,you think, well, I'm a
primarily a business to business, a business right, a B2B, but
(08:38):
most of the businesses areclosed down.
But there were a lot ofindividuals in their homes that
I could pivot to and go more B2C, business to consumer.
So I've done that a pretty hardshift towards that.
I do have a couple programsthat work with larger businesses
still, but I've sort ofswitched my focus from business
to business to business toconsumer.
Speaker 1 (09:00):
That's interesting and fascinating information
because, being a business coach,we work with business owners
owners a lot of times and I'vebeen guilty as well Sometimes we
won't table or we won't pivotfrom something because we put so
much work into that product orthat service and we're like but
it's so good and so lessonnumber one business owners it's
(09:23):
okay to say this isn't working,move on.
Is that what you're saying?
Speaker 2 (09:28):
Absolutely.
And you know what.
It actually spawned somecreativity in the process, like,
for example, I put together amental performance assessment so
people can assess their mindset, and so that was one of the
pivots that I made that I couldsell online or sell to companies
or sell to individuals, and sothat's been really profitable,
(09:48):
that's been a helpful thing andit's a great lead generator for
me.
So, instead of going up to acoach or a business and saying,
hey, I could work with you and Icould actually have a
face-to-face with all of youremployees, but what if we could
just get everybody assessed allat once, like within a couple
days?
Like we could just like geteverybody assessed all at once,
like within a couple days, likewe could just do everybody in a
(10:10):
company, and I think there'sbeen a lot of interest in that.
So you know, you pivot and youtry something else and you do it
and if it works, great you know.
But the thing is, is that thispart of like this product or
service that I'm offering in themindset assessment, it could
really be its own thing, like itcould actually be like a major
more than just a lead generator?
(10:30):
It could.
It could actually be theproduct or service.
But my I don't.
I don't know if I want to be anassessment company and and just
solely do that.
Speaker 1 (10:39):
Well, I think that's a great segue where we're going,
because I know for a growthmindset, you look at these as
either challenges or a learningexperience rather than just a
failure, and so let's get intothe mindset for our listeners.
I'm being very selfish todaybecause I love this stuff.
(10:59):
I love neuroscience.
I'm just not a licensedneuroscience.
Where would you like to start,because you've done this longer
than I have?
What do you feel like some ofthe things people need to know,
the difference between fixed andgrowth.
We've talked about that earlierbefore the show.
Where do you want to start?
Speaker 2 (11:19):
Well, it's a really interesting conversation to have
, especially concerning rhythmsand habits.
Like, for a lot of people, whenI mentioned the word habit,
they just instantly sort ofcringe.
Or if I talk about the worddiscipline, but thinking in
terms of rhythms is can actuallybe a really fun way to look at
(11:40):
it.
Like, what are the rhythms inmy life that support my own
self-leadership, that allow meto succeed or do really well at
a high level?
And so I don't believe thatmotivation is a very good, let's
say, core product for mentalperformance, because your
motivation wanes and if you askjust about any professional
athlete, they would probablytell you that motivation is not
(12:03):
a big deal.
In fact, I went to a mentalperformance conference about
three years ago in Las Vegasover three days, and not one
time did people really talkabout motivation.
It's really interesting.
But I came up with a conceptcalled self-leadership that I
think that's the holy grail ofall mental performance.
(12:23):
Leadership that I think that'sthe holy grail of all mental
performance.
So your ability to leadyourself even when you're not
motivated is typically thedifferentiator between good and
average and best.
So I think a person's abilityto lead themselves even when
they're not motivated, it'sreally the holy grail of all
mental performance.
So what's interesting aboutthat is then if that's true,
(12:47):
then what rhythms or habits canI place in my life, whether I'm
motivated or not?
What?
What rhythms or habits can Iplace in my life that put me in
the best position to succeed?
And so one of my favoritecomments, or, um, you know, sort
of concepts that I teach myclients is you can never control
(13:10):
an outcome.
In fact, very rarely can youcontrol outcomes.
Now, we can sort of plan andstrategize for those things,
especially, you know, in theworld of business, but you
really can't control whether youmake a sale.
Oftentimes it's up to anotherperson.
However, you can put yourselfin the best position to succeed.
You can get the training, youcan get the coaching, you can
get the systems, you can get theprocesses.
(13:31):
You really do need to focus onputting yourself in the best
position to succeed.
But what's interesting to meabout that and it sort of takes
a tangent here for a moment butwhat if you could affect or
influence your hormones bysimply doing the act?
(13:52):
So, for example, if you go for awalk, and let's say you go for
this walk and you're smilingmost of the time, which is a
strange thing to do, potentially, but if you're on this walk and
you're smiling, you're gettingexercise right.
You're, you're moving your body.
There might be some adrenalineinvolved, and if you're smiling,
(14:13):
your body is releasing oxytocinand possibly serotonin, and
you're meeting other people andyou're smiling at other people,
and all of a sudden, you've hada physiological change by a
decision that you made when youweren't motivated to do it, but
you still affected yourphysiology and your hormonal
reaction to what's going on.
And therefore, when you havethose happy hormones flowing
(14:35):
through your body, well, we tendto do better when we have those
happy hormones flowing throughour body, and so so can we
manipulate in some ways orinfluences maybe a better way to
say it our, our productivity bysimply doing things that put us
in the best position to succeedand leveraging the hormones
(14:57):
that we have to accomplish thosethings.
Speaker 1 (15:01):
Could you give an example in business how that
would be applicable?
Is there anything you can thinkof that you could practice or
act like you're doing?
Speaker 2 (15:26):
decent size call, you know, pay out for me
potentially.
And I just decided that I wasgoing to smile the entire time.
You know I'm tired.
I only had three hours sleeplast night.
I only had three hours sleepthe previous night.
So I'm kind of working on sixhours sleep in the last two days
just due to some health issuesand whatever nothing serious,
but but so I'm only operatingoff six hours sleep.
So I'm tired and I'm going intothis meeting, this big meeting,
(15:48):
thinking I don't know like I'mtired.
I'm not sure I want to be hereright now.
I'd rather be in bed, notfeeling great.
And I just decided that I'mgoing to smile the entire time
and the energy that wastransferred from me doing the
sale to the customer, potentialcustomer I thought was really
outstanding.
And so just by the fact thatI'm smiling and I'm transferring
(16:12):
energy, in other words, we'reall kind of like, we're all kind
of chemists in some way.
You know, we're sort ofinfluencing each other's
chemistry when we smile.
Or sometimes you can almosttell over the phone whether
someone's smiling or not, justby the energy that they're
projecting.
So that would be a good exampleof in business, when we can
(16:36):
manipulate our own or influenceour own hormones, so that it
puts us in the best position tosucceed and make a sale.
Speaker 1 (16:44):
Is there a difference between fixed mindset and
growth mindset, and what doesthat look like?
Why do some seem to just havethat growth mindset and why do
others have to work at growthmindset?
Speaker 2 (16:56):
Yeah, the growth mindset book by Carol Dweck is
certainly a bestseller.
But I find it super interestingbecause a growth mindset is
someone who's always looking toget better and improve and see
how they can either improvethemselves or a circumstance or
an environment, Whereas someonewith a fixed mindset it tends to
sort of see the negative sideof things.
(17:16):
So the glass is half emptyinstead of half full.
And it was interesting.
I was working with a CrossFitOlympic finalist and he
definitely had a fixed mindset,which is a little odd to me
because typically we think it'sthe be in his own little world,
and he was a little hard onhimself and he could be a little
bit negative.
(17:36):
But I found it ratherchallenging to coach him because
when I would say somethingthere would be resistance and so
I had to actually learn how tocoach people with a fixed
(17:57):
mindset.
So it's not that people with afixed mindset can't succeed, it
just means that they're notalways open to the kind of
coaching that I might typicallygive someone with a growth
mindset.
So it's just a matter of askingdifferent questions and me
having to adapt, because peoplewith a fixed mindset, they have
(18:17):
a fixed mindset for a reason andthey probably had it for
decades, so the idea that I'mgoing to be able to change that
in 12 weeks is probably prettyslim.
However, I think there are someimportant questions that we can
ask people with a fixed mindsetthat don't seem to threaten
(18:40):
them because they always feelthreatened by other people
telling them what to do or thatthey should think a certain way
or that they should do things acertain way with a certain
attitude.
But I think just accepting themso that they're heard is really
, really important, and and sortof being very present with them
through whatever it is thatthey're going through sometimes
(19:02):
is all that they need.
And uh, and we can offer, youknow, different ways to think,
but and but also to give themthe out or another option of
saying okay, this is how youthink, here's another way to
think, but I wonder if there's ahybrid way to think about this,
like what parts of this couldbe helpful to you that you can
put in your suitcase and takewith you so that it can be
(19:23):
helpful to you.
So, whereas with a client thismorning, I was working with a
professional football player.
I'm just, he's a growth mindset.
I'm just saying here's how youdo it, Don't veer from it.
This is just how you do it, butwith a fixed mindset.
It's just giving them moreoptions so that they feel
respected.
Speaker 1 (19:41):
So, using the words pessimist and realist, there are
some people Apply in minutesand get approved and funded in
(20:03):
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If you're enjoying this podcast, don't forget to hit the
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Now let's get back to ourspecial guest.
So, using the words pessimistand realist, there are some
(20:24):
people that are kind of stuck Iwould say similar to a fixed
mindset, because they do thingsover and the same result, even
though they might change somethings, they try different
things.
I work with business owners andsometimes they're just like I
can't get ahead because everytime, no matter what I do, this
is what happens.
You got any insights to help uswith that?
Speaker 2 (20:46):
Yeah, I mean, in order to get a different result,
you have to do thingsdifferently.
And so the challenge is whatwould you like to do differently
that might put you in the bestposition to succeed?
And so I just think introducingthe idea of creating a pattern
interrupt for them because theyare stuck in that loop, and so
(21:09):
helping them, like creating thepattern interrupt and then
offering solutions, I think isreally important.
They may not, they mightactually even know some of the
options that they have orsolutions they have, but there's
just some resistance, and thepeople generally don't have a
problem with procrastination asa as an end.
(21:30):
It's usually a symptom ofsomething.
And so what is theprocrastination or avoidance a
symptom of?
And so typically there is someresistance, and typically
resistance is the right word.
Speaker 1 (21:44):
So, using the realist and the pessimist, is there a
point where there's a definingline that someone can say I'm
just being a like reality isthis, I'm not being a pessimist.
But then there's also thatoptimism, right?
So, kind of, how do youdifferentiate between all those
(22:04):
to where?
Because I know business owners,they just try and try and try
and I'm like that's just not inyour wheelhouse.
I don't think, buddy, you know.
Speaker 2 (22:11):
So how does?
Speaker 1 (22:12):
one differentiate those in their head, Because
that's where it starts rightBetween the years.
Speaker 2 (22:18):
Yeah, I mean, it most certainly is valuable to have
an outside voice, you know,speaking into it, like even I
don't care how long you'vecoached and how long I've
coached like how good we are,everybody's myopic.
It's like we're all look, we'reon the all the inside of the
pickle jar, right, and we'retrying to read the label, but
we're on the inside and so wedon't always see those things.
(22:40):
So to have somebody on theoutside of the pickle jar and
say, oh, you're spicy, that'sreally really helpful and sort
of reflect back to us.
I also think that one of thethings I found with people with
a fixed mindset is they have abelief problem.
If you're a business owner,you're the chief belief officer
(23:00):
of your company.
You're the CBO.
What do you believe is possiblein terms of your company?
It's you're the CBO, and sowhat do you believe is possible
in terms of your vision?
I just think that's really acrucial thing because in my work
with the Seattle Mariners andAndy McKay was the one who
taught me this the very firstthing they teach their baseball
players is the belief issue.
(23:21):
That's the first issue theyaddress.
Do you believe that if you putin the work and you do the
training that you can accomplishthe goal that you want to
achieve, whether that's becomean all-star, get your second
contract because usually that'sthe big one, the first big one
you know or be a hall of famer,or whatever the case is.
So you have to actually believethat, that you can accomplish
(23:45):
that, and I don't think a lot ofbusiness owners actually
believe that they can do it,because belief is contagious,
first of all, but if they don'ttruly believe in themselves that
they are capable of leading theorganization, listen, there are
times where I struggle with myown belief about my own company,
like everybody goes throughthat thing.
That.
There are times where Istruggle with my own belief
(24:06):
about my own company, likeeverybody goes through that
thing.
However, I can invite people tothe table to help me, um like
um, develop a track recordenough for me to be able to say
you know what I think?
There's enough reasons for meto believe that I can accomplish
this, and so I think the beliefissue is a real big one.
Speaker 1 (24:24):
Do you think.
Uh, we've had some people onthe podcast before that says
you'll, let's see.
I don't want to butcher this,but they say your business will
never be bigger than you thinkit will.
So it's kind of going alongwith the belief.
And to follow up with that, Ibelieve the last statistics I
(24:44):
saw were less than 7% of smallbusinesses ever hit a million
dollars.
So in other words, they'restruggling.
So how does one get past that?
So, thinking of an athlete, howdo you get these people to?
Yes, I can do this, I can dothis, because once you believe
it, then all of a sudden you'recontrary to that statement that
(25:06):
I just said.
Speaker 2 (25:07):
Well, belief has to have a source, and that source
is optimism.
So I'm not a big believer inpositivity, because it can be in
the moment, it can be fleeting,you can be dishonest with
yourself and you can just thinkpositive about something, and
that only lasts so long, right?
Only lasts so long, that'sright and so.
(25:29):
But optimism is very different.
So optimism always requires areason for you to be optimistic.
In other words, if you weregoing to jump out of a plane and
I would say, michael, whatreasons have you given yourself
to be optimistic that you can dothis?
If you can't give yourselfreasons or somebody else reasons
, then you probably shouldn'tjump out of the plane.
Yeah, so.
So optimism is is the uh tacticof building confidence, and if
(25:56):
you put optimism and confidencetogether, you have belief.
So the idea behind it is iswhat is that business owner
doing to give him reasons tobelieve that he can be
optimistic about accomplishingsomething?
So if you're not givingyourself any reasons to be
optimistic that you canaccomplish something, you
probably won't.
You're not going to be able toconvince yourself.
(26:17):
But if you keep sort ofstockpiling small wins along the
way, and now you're givingyourself a reason to be
optimistic that you canaccomplish something, then
you're building yourself a trackrecord.
So when you put your head onyour pillow at night you can
kind of say, well, I did thisonce, I can do it again, and you
know what You're right, you cando it again.
And you can do it again andagain, and again.
So I think it's really aboutbuilding confidence and making
(26:44):
sure that you are givingyourself reasons to be
optimistic that you canaccomplish something.
Listen, confidence can only bebuilt two ways and everybody's
got an opinion about how tobuild confidence.
I think a lot of it is justsort of pop psychology, or I
call it faux psychology.
But I think there's only twoways period end of story.
Number one is preparation.
(27:06):
So if you're prepared right,which is kind of like you know,
practicing right, that's whatpreparation is.
So are you prepared toaccomplish something?
Are you preparing?
And number two is prove it.
Prepare and prove it.
So you have to be able to provethings to yourself to win
yourself over.
(27:26):
So I think prepare and prove itbuilds that track record,
starts to build that confidence.
And if you sort of stack winson a daily basis, then you start
to get optimistic.
Why?
Because you can look back andsee that you've won a few times
and if you start puttingtogether multiple days, you have
a winning streak and you havemomentum.
(27:46):
And so when it's so much easierin business and in life when
you feel like you have momentum,everything is easier when you
have momentum.
So the trick is is how do Ibuild momentum in my life?
And you do that through beingoptimistic and preparing and
proving things to yourself.
Speaker 1 (28:03):
Do you think you mentioned goals earlier.
Do you think some of that hasto do with goals, tiny goals or
big goals, cause they always saymake the goal bigger than you
think, you will just stretch ita little.
But then there's also thatsense of kind of what you're
saying If you're never provinganything, then you're never
going to believe anything, canyou?
That's kind of a roundabout way, but can you explain that part?
(28:23):
Sure.
Speaker 2 (28:24):
So think of you have your hand and you have another
hand, your other hand on top ofit, and let's say you had a
rubber band attached to each ofyour fingers and think of that
as like a goal or a vision.
And if your goals and visionsare too stretchy, well, it's
kind of too hard to hold thoserubber bands up with that
(28:45):
distance right, the bottom handbeing reality, the top hand
being your goal or your vision.
So if it's too stretchy, thenyou're going to give up really
soon.
But if it's just sort of theright tension your goals are
about right and your vision isabout right then you can start
to build that track record.
Speaker 1 (29:02):
Great, great advice.
Well, I know that our audience,I promise, they're wondering if
I'm ever going to ask what it'slike to work with a
professional athlete, cause wehear they invest just as much in
mindset coaching as they dotraining, health, diets, all
(29:23):
that stuff.
So what is it like working withan athlete?
I mean, because they've alreadygot that driven, you know, or
they wouldn't be where they are.
So what do you do to help themadvance that?
Speaker 2 (29:36):
Yeah, it's an interesting question.
You know, some of the athletesthat I work with kind of feel
like they are performing at asubpar level, and so a team or a
player will contact me.
And then there are other timeswhere the player is doing
fantastic and, like Pete Carrollalways told me, he was like
Gary, the best, always want toget better, and so they're
always looking to stay sharp andtaking care of their mind or
(29:59):
their bodies.
It's it's just a full-time job.
So I think in some ways we werevere them.
Uh, I think we revere themmaybe too much sometimes,
because if you really thinkabout it, their life is full of
rhythms and it's the rhythmsthat make them really good at
(30:20):
what they do.
Practice facility eight o'clock,you know, have a snack at 8.30.
And then they have, you know, ateam meeting at nine, and then
(30:41):
they're out on the field at 9.30or 10.
And then they practice for twohours, have lunch same time, and
then after lunch they have, youknow, positional meetings at
one till then three o'clock isanother team practice, and then
five o'clock they're done andthen they go home, and they're
home by six or six thirty andthey, you know, spend a little
bit of time with their family.
And then, guess what?
Tuesday is same same thing.
(31:03):
It doesn't change.
And so I have this idea calledperfect the simple.
So, um, you really want to makesure that you're perfecting
your rhythms, because it's whatmakes you really good at what
you do.
Now, a lot of people have a lotof variations to their schedule
or in their job, but let mereiterate that, for a
professional athlete, what hasmade them exceptionally good is
(31:26):
that they do this rhythm overand over and over and over again
.
And so I think for us asbusiness leaders, you know there
are things that drive profits.
You know there are things that,like, we have to put out fires,
and those things are alwaysreally important because we
don't want to barn burner, butwe have to put out those fires,
(31:47):
but we have to do the thingsthat are providing the income,
or income producing sort ofrhythms and habits that provide
the resources that we're lookingfor and the success we're
looking for.
So it's like, yeah, like justwe need to be careful that we're
we're not sort of doing a bunchof busy work and we're we're
really about doing the thingsthat are driving our profits.
And that is rhythm, habitrepetition.
Speaker 1 (32:12):
I'm looking at your website and you've got some free
things to offer people freemindset text message, which I
just submitted my information.
I'm eager to get that and Iencourage our listeners to do
that as well.
You've also got an assessmenttest, but at the top of it it
says it's time to get a mentalcoach to unlock what's inside of
(32:33):
you.
So what is it like to actuallywork with someone like you?
Speaker 2 (32:40):
Well, I think it's.
I mean, I don't see myself asintimidating.
I feel like I'm a pretty youknow easygoing guy, I'm easy to
work with, but my job is tounlock you and unlock hidden
reservoirs of performance insideof you.
And there's a lot of differentways to do that.
Like, for example, there aresome of my athletes or some of
my business leaders.
They're good at so many aspectsof, let's say, their job or
(33:03):
their work, but let's saythere's something going on in
their home life, that is, wecall it a domain, so there's
about nine different domains andwe know that the domains affect
the business and so, forexample, your home domain if
that's not healthy, it'saffecting your business.
A good example is Tiger Woods,who's going through a lot of
(33:25):
issues at home, and how is it,how does that reflect on his
golf game?
You know it impacts itdramatically.
And it's the same thing withmany athletes is they have the
different domains and so andit's the same thing with many
athletes is they have thedifferent domains and so
sometimes it's a matter ofdomain management.
Sometimes it is a matter ofthey're missing a mental skill,
like a tool that they can usethat use it right away in the,
(33:48):
in the you know, snap of afinger that that they they can
use right away and it's reallyhelpful for them.
So it just kind of, you know,it kind of depends.
So what it looks like for me islike doing an assessment, and
then I have a couple ofdifferent products.
One of them is called the gameplan for life, and so it's for
high achievers who want to livesort of like you know.
You talk about that athletebeing driven and optimized.
(34:10):
Well, what if we could be thatin our entire life, in every
area, in all the differentdomains of our life?
So I call it whole lifeexcellence.
What if we could be excellentat everything in our life?
And I think done are the days ofthe athletes who are just like
good at basketball or good atfootball or good at hockey, or
what a good at whatever, butthen all the different domains
of their life are train wrecks,and so what we're trying to do
(34:32):
is say what, what if we tookthat athlete mentality into and
let it overflow into your lifeand all the different domains
where you can be good ateverything, and so, um, so
that's an option for people, andthen the mental performance
stuff is 12 sessions and, um,you know, that's just, it's
literally follow the plan and itdoesn't mean that we can't veer
(34:54):
from it.
But it really is a recipe forsuccess, for mental success.
Speaker 1 (34:59):
It truly is amazing when you think about all the
athletes from my point of view.
You work with them.
But from my point of view, whensomething major happens in
their life, like a Tiger Woods,that whole incident that caught
everybody off guard, thatstarted it.
He's never been the same.
I don't know if that's why, butI'm not going to be the judge
of that.
But you look at other athletesa death in the family, your best
(35:23):
friend, a brother, bankruptcy,a bad business deal they're just
not quite the same.
That is so powerful.
I appreciate that Well.
I know you've just wet the earsof so many people.
What's the best way to followyou?
To get more advice?
Again, I encourage everybody toget the text message.
I'm looking forward to that.
But are there other places theycan follow you?
(35:43):
Where are you at on socialmedia and all that good stuff?
Speaker 2 (35:47):
Well, I appreciate the comment.
So Instagram is where a lot ofmy clients hang out, so that's
typically where I am.
Elite Mindset is the handle onInstagram.
I'm the guy with the littleblue dot with Elite Mindset.
And then on LinkedIn just typein either Gary Chupik or Elite
Mindset and people can find methere.
Speaker 1 (36:06):
And your website EliteMindsetNationcom.
Speaker 2 (36:09):
Elite Mindset Nation, because what I really want to
do with my life and purpose andmission that I have is to create
a nation of high performers whoare courageous and are servant
leaders, who want to give theirlife away, who want to be at
their very best all the time andfor the sake of others.
So yeah, I'm about creatingthat nation.
Speaker 1 (36:33):
Do you incorporate the pastoring in with the
coaching, because I know for methat would be a big thing, but I
don't know if you do or not.
Speaker 2 (36:43):
Well, it's funny you mentioned that I believe in the
quadratic view of humanity,which is we have four components
One of them is body, one ofit's soul, one of it's mind.
And one of them is body, one ofus is one of its soul, one of
its mind and one of its spirit.
And I think we often forgetabout the spirit piece and
people will say, well, I'm notvery spiritual, so I don't know
if that would help me.
But I would say that everybodyasks themselves the existential
(37:06):
question at some point in theirlife why am I here?
And so if we can answer thatquestion, that actually can be
fuel for performance.
And so I pretty much gauge myinvolvement in somebody's life.
If somebody does want thatspiritual aspect, I'm happy to,
you know, accommodate and bringit in and have that be a part of
the coaching.
And if they're not inclinedthat way, I'm happy to just not
(37:27):
touch that.
But but we do really talk aboutyou know, why are we here?
What do you want to do withyour life?
Like, like, this is fuel foryou and it's available fuel, why
not use it if it's available tous?
Speaker 1 (37:39):
Absolutely Well.
I know from time to time I'vebeen on a podcast and I might
wish I would have said somethingor added to or has.
Is there anything we haven'taddressed?
That you're like I'd reallylike to help our listeners with
this that we haven't talkedabout yet.
Speaker 2 (37:54):
That you're like I'd really like to help our
listeners with this that wehaven't talked about yet.
Well, I'd love to drop a nugget, one of my very favorite mental
performance tactics.
So this is just like reallynitty gritty and I'll drop it.
And so here it is, for free.
So I created a system calledCAPE, c-a-p-e, and I'd love to
leave your listeners with this.
(38:14):
So C stands for control yourself, so you're in a high pressure
situation.
Now think about this.
Think about a pitcher inbaseball or think about a police
officer going, you know, makinga traffic stop.
I mean, you can use it in somany different situations.
In fact, I even taught it tothe FBI.
So C stands for controlyourself, which is maybe take a
deep side.
(38:35):
It's the universal sort ofsignal to just calm down.
So take a deep side.
A is assess, so assess thesituation.
Your brain is an amazingcomputer and the amount of
information.
If you just like, glance behindyou, you could probably tell me
50 things about what's behindyou.
You don't think you can, butyou can.
So assess the situation.
(38:55):
P is make a plan, so C-A-P makea plan.
And E is execute, which istrust your plan, trust your
training and trust yourinstincts.
So a professional athlete cancape between plays Someone who's
a police officer or FBI in lawenforcement, they can cape.
(39:15):
If you're a dad or a mom, youcan cape If you're going into a
meeting in your business.
Let's say you're going to talkto one of your employees that
you're frustrated with.
Control yourself, assess thesituation, make a plan and trust
your training.
Trust your instincts and trustyour plan.
Speaker 1 (39:32):
Fantastic, fantastic.
Well, gary, you've been ablessing to many and a wealth of
information.
I appreciate you sharing yourtime and insights with us today
and I wish you continued success.
Yeah, Thank you very much forhaving me my pleasure.
Thank you for listening toSmall Business Pivots.
This podcast is created andproduced by my company, boss.
(39:53):
Our business is growing yours.
Boss offers flexible businessloans with business coaching
support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
If you're enjoying this podcast, don't forget to hit the
subscribe button and share it aswell.
(40:14):
If you need help growing yourbusiness, email me at Michael at
Michael D Morrison dot com.
We'll see you next time onSmall Business Pivots.
All right, welcome to another Small Business, pivots,
and, as you know, we have veryspecial guests from around the
world, and today we have anotherspecial guest.
But, as I say, week to week,only the business owner can say
their name and their businesslike they want it said.
So I let them introducethemselves.
Go ahead, you have the floor.
Tell us what you do as well aswell.
Speaker 2 (00:25):
Yeah, well, thank you for having me.
My name is Gary Chupik, fromSeattle Washington.
I'm a mental performance coach.
I work typically withprofessional athletes and teams
and lately have been workingwith more and more businesses,
so that's a real exciting newopportunity for me, and it's one
that's really intriguing justbecause of the interest that the
business world has in themindset world and learning from
professional and elite athletes.
So I'm here today to explorethis conversation with you, and
(00:47):
so thanks for having me.
Speaker 1 (00:48):
Fantastic and our audience.
I must say I, selfishly, amlooking forward to this episode
because I have been deep divinginto growth and fixed mindset,
so this will be a mastermind forme as well.
So I'm on your side of thefence, as well as learning as
well.
So let's introduce the show.
We'll be right back.
Welcome to Small BusinessPivots, a podcast produced for
(01:12):
small business owners.
I'm your host, michael Morrison, founder and CEO of BOSS, where
we make business ownershipsimplified for success.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
(01:34):
as 24 to 48 hours atbusinessownershipsimplifiedcom.
All right, welcome back toSmall Business Pivots.
My friend, most of us hadtrials, tribulations, growing up
in life.
Can we get caught up on yoursDoesn't have to be trials and
tribulations, but just kind ofthe journey of what got you
(01:55):
where you are today.
Speaker 2 (01:57):
Well, it's a very strange journey to doing what
I'm doing today.
I was an ordained minister for30 years In fact, I'm still
ordained, but I'm not pastoringpresently and I had an actual
burnout in 2017.
I just ran out of gas.
I was doing local things withmy church and regional things
and national things and evensome international things, and I
(02:21):
think I just mismanaged myself,and so I think about burnout as
a self mismanagement, and Iknow that in business and
actually being a business ownermyself many years ago, you know,
I know what it's like to burnout.
I know what it's like to runout of gas.
I know what it's like to, youknow, overcommit and say yes to
(02:41):
too many things, but you'redesperate for getting a paycheck
sometimes and so you do thingsyou wouldn't normally do, but in
the process, you sort of loseyour direction and aim.
So, yeah, a lot of mybackground is leadership and
coming from leadership positions, and in 2017, I had an
opportunity to meet Trevor Moad,which was Russell Wilson of the
(03:01):
Seattle Seahawks at the timehis mental performance coach,
and so we ended up forging arelationship and he mentored me
for a year and actually hiscompany hired me, so I had put
in about a thousand hours ofmental performance and sports,
psych education, and so that's alot of hours to accumulate.
But I got the opportunity andgot the shot with Russell
(03:23):
Wilson's company and LimitlessMinds and it was.
You know, it was just a lot offun and I decided to go out on
my own in 2020 or so and I'vebeen doing the mental
performance stuff in sports andin business ever since then.
Speaker 1 (03:40):
How challenging was that going into a new career in
the COVID era.
Speaker 2 (03:46):
Well, apparently my timing is not very good.
Speaker 1 (03:49):
That's a pivot right there.
That's what the show is about.
Speaker 2 (03:51):
Yeah, yeah, exactly.
But I think the biggest thingwas identity shift, because we
tend to see ourselves the wayeveryone else sees us and I'm
not sure I've shed the pastoridentity completely.
But you know it's difficultbecause around the country
people will still call me PastorGary and so it still is that
(04:12):
there's a part of my persona.
That is that.
But I think that was one of thebiggest obstacles because you
know, I'm a businessman now andhaving to shift my identity from
nonprofit to business was asignificant shift and I still
feel some tension with thatquite a bit.
But that's okay.
I've kind of come to theconclusion that that's a
(04:32):
superpower for me, and relatingto people and encouraging people
is one of my superpowers, so Ithink it fits quite well.
Speaker 1 (04:40):
Well, what are some pivots that you've learned or
done in your business?
Going from a pastor to abusiness, it's a little bit
different because you're notpastoring people, you're helping
people.
But what are some of the pivots, challenges, insights that you
can share with our audiencebefore we deep dive into mindset
(05:02):
?
Speaker 2 (05:07):
we deep dive into mindset.
Well, one of the biggest onesI've experienced in the last
couple of years was just theidea of I can have a really
great business idea and itreally truly is a great idea and
even there can be a demand forit.
However, I just realizedthere's more factors involved
than that.
Like, for example, I puttogether a mental performance
(05:28):
and leadership playbook forcolleges and universities.
Well, so many of the collegesand universities that I've
talked to are just simplydrooling over this workbook or
playbook that I created, becauseit's sort of a playbook, a
mental performance andleadership playbook for all the
athletes in the university.
In fact, I was in conversationwith the University of
(05:48):
Washington and there are over800 athletes and they wanted to
take their entire athleticdepartment through my mental
performance and leadershipplaybook.
So there's a lot of interest ina lot of different places.
But then when I talk about youknow how much it costs and what
it takes to install the playbookor install the mental
(06:08):
performance playbook in theprogram you know.
Then there's you know they'reless reticent to want to
participate.
But it's strange becausethey'll say that leadership and
mental performance is, like youknow, priority A1.
And in some, you know, maybeit's not priority A1, a1.
Maybe recruiting is A1.
Maybe it's maybe second orthird down the list.
(06:31):
But I just had to realize thatthere was the multiple layers
that I had to go through to makethat sale as a business leader,
and how many layers I had to gothrough and how many
conversations I needed to have.
It was just exhausting.
So I thought you know what?
It's a great idea, there's evena demand for it, but it's just
not making enough business sensein terms of my time for it to
(06:54):
be profitable.
Speaker 1 (06:56):
So objections?
You got objections All aboutprice.
Speaker 2 (07:01):
It was price objections and I think if it was
the only thing that I was doing, I think it would be easier to
sort of like deep dive into someof the challenges.
But I'm a little bit too spreadout just to sort of do that one
thing, because the sales aretoo few and far between, I think
(07:21):
, and the installation processtakes a little bit of time and
most colleges and universitiesare I'd have to travel right
Like this is not in my backyard.
I do work with an athleticdepartment at a local college
but yeah, if you add the time ittakes to fly somewhere and the
multiple trips that it takes, itjust is it's a pretty hard sell
.
So great idea, you know,possibly even in demand, but the
(07:47):
price point just wasn't fitting.
Speaker 1 (07:49):
So did you pivot away from that and do something else
, or do you still offer that?
Speaker 2 (07:54):
Yeah, you know it's funny.
I don't formally offer itanymore, but from time to time I
get a phone call.
Someone hears about it and says, hey, I heard you have this and
you know, so I'm happy toengage in it.
But again, you know, you knowif I'm going to charge 15 or 20
or thirty thousand dollars forit, you know, it's just, it's
(08:14):
just seems like, for whateverreason for a, my pivot has been
and that's actually a reallygood question to ask, because
you know like even during COVID,you think, well, I'm a
primarily a business to business, a business right, a B2B, but
(08:38):
most of the businesses areclosed down.
But there were a lot ofindividuals in their homes that
I could pivot to and go more B2C, business to consumer.
So I've done that a pretty hardshift towards that.
I do have a couple programsthat work with larger businesses
still, but I've sort ofswitched my focus from business
to business to business toconsumer.
Speaker 1 (09:00):
That's interesting and fascinating information
because, being a business coach,we work with business owners
owners a lot of times and I'vebeen guilty as well Sometimes we
won't table or we won't pivotfrom something because we put so
much work into that product orthat service and we're like but
it's so good and so lessonnumber one business owners it's
(09:23):
okay to say this isn't working,move on.
Is that what you're saying?
Speaker 2 (09:28):
Absolutely.
And you know what.
It actually spawned somecreativity in the process, like,
for example, I put together amental performance assessment so
people can assess their mindset, and so that was one of the
pivots that I made that I couldsell online or sell to companies
or sell to individuals, and sothat's been really profitable,
(09:48):
that's been a helpful thing andit's a great lead generator for
me.
So, instead of going up to acoach or a business and saying,
hey, I could work with you and Icould actually have a
face-to-face with all of youremployees, but what if we could
just get everybody assessed allat once, like within a couple
days?
Like we could just like geteverybody assessed all at once,
like within a couple days, likewe could just do everybody in a
(10:10):
company, and I think there'sbeen a lot of interest in that.
So you know, you pivot and youtry something else and you do it
and if it works, great you know.
But the thing is, is that thispart of like this product or
service that I'm offering in themindset assessment, it could
really be its own thing, like itcould actually be like a major
more than just a lead generator?
(10:30):
It could.
It could actually be theproduct or service.
But my I don't.
I don't know if I want to be anassessment company and and just
solely do that.
Speaker 1 (10:39):
Well, I think that's a great segue where we're going,
because I know for a growthmindset, you look at these as
either challenges or a learningexperience rather than just a
failure, and so let's get intothe mindset for our listeners.
I'm being very selfish todaybecause I love this stuff.
(10:59):
I love neuroscience.
I'm just not a licensedneuroscience.
Where would you like to start,because you've done this longer
than I have?
What do you feel like some ofthe things people need to know,
the difference between fixed andgrowth.
We've talked about that earlierbefore the show.
Where do you want to start?
Speaker 2 (11:19):
Well, it's a really interesting conversation to have
, especially concerning rhythmsand habits.
Like, for a lot of people, whenI mentioned the word habit,
they just instantly sort ofcringe.
Or if I talk about the worddiscipline, but thinking in
terms of rhythms is can actuallybe a really fun way to look at
(11:40):
it.
Like, what are the rhythms inmy life that support my own
self-leadership, that allow meto succeed or do really well at
a high level?
And so I don't believe thatmotivation is a very good, let's
say, core product for mentalperformance, because your
motivation wanes and if you askjust about any professional
athlete, they would probablytell you that motivation is not
(12:03):
a big deal.
In fact, I went to a mentalperformance conference about
three years ago in Las Vegasover three days, and not one
time did people really talkabout motivation.
It's really interesting.
But I came up with a conceptcalled self-leadership that I
think that's the holy grail ofall mental performance.
(12:23):
Leadership that I think that'sthe holy grail of all mental
performance.
So your ability to leadyourself even when you're not
motivated is typically thedifferentiator between good and
average and best.
So I think a person's abilityto lead themselves even when
they're not motivated, it'sreally the holy grail of all
mental performance.
So what's interesting aboutthat is then if that's true,
(12:47):
then what rhythms or habits canI place in my life, whether I'm
motivated or not?
What?
What rhythms or habits can Iplace in my life that put me in
the best position to succeed?
And so one of my favoritecomments, or, um, you know, sort
of concepts that I teach myclients is you can never control
(13:10):
an outcome.
In fact, very rarely can youcontrol outcomes.
Now, we can sort of plan andstrategize for those things,
especially, you know, in theworld of business, but you
really can't control whether youmake a sale.
Oftentimes it's up to anotherperson.
However, you can put yourselfin the best position to succeed.
You can get the training, youcan get the coaching, you can
get the systems, you can get theprocesses.
(13:31):
You really do need to focus onputting yourself in the best
position to succeed.
But what's interesting to meabout that and it sort of takes
a tangent here for a moment butwhat if you could affect or
influence your hormones bysimply doing the act?
(13:52):
So, for example, if you go for awalk, and let's say you go for
this walk and you're smilingmost of the time, which is a
strange thing to do, potentially, but if you're on this walk and
you're smiling, you're gettingexercise right.
You're, you're moving your body.
There might be some adrenalineinvolved, and if you're smiling,
(14:13):
your body is releasing oxytocinand possibly serotonin, and
you're meeting other people andyou're smiling at other people,
and all of a sudden, you've hada physiological change by a
decision that you made when youweren't motivated to do it, but
you still affected yourphysiology and your hormonal
reaction to what's going on.
And therefore, when you havethose happy hormones flowing
(14:35):
through your body, well, we tendto do better when we have those
happy hormones flowing throughour body, and so so can we
manipulate in some ways orinfluences maybe a better way to
say it our, our productivity bysimply doing things that put us
in the best position to succeedand leveraging the hormones
(14:57):
that we have to accomplish thosethings.
Speaker 1 (15:01):
Could you give an example in business how that
would be applicable?
Is there anything you can thinkof that you could practice or
act like you're doing?
Speaker 2 (15:26):
decent size call, you know, pay out for me
potentially.
And I just decided that I wasgoing to smile the entire time.
You know I'm tired.
I only had three hours sleeplast night.
I only had three hours sleepthe previous night.
So I'm kind of working on sixhours sleep in the last two days
just due to some health issuesand whatever nothing serious,
but but so I'm only operatingoff six hours sleep.
So I'm tired and I'm going intothis meeting, this big meeting,
(15:48):
thinking I don't know like I'mtired.
I'm not sure I want to be hereright now.
I'd rather be in bed, notfeeling great.
And I just decided that I'mgoing to smile the entire time
and the energy that wastransferred from me doing the
sale to the customer, potentialcustomer I thought was really
outstanding.
And so just by the fact thatI'm smiling and I'm transferring
(16:12):
energy, in other words, we'reall kind of like, we're all kind
of chemists in some way.
You know, we're sort ofinfluencing each other's
chemistry when we smile.
Or sometimes you can almosttell over the phone whether
someone's smiling or not, justby the energy that they're
projecting.
So that would be a good exampleof in business, when we can
(16:36):
manipulate our own or influenceour own hormones, so that it
puts us in the best position tosucceed and make a sale.
Speaker 1 (16:44):
Is there a difference between fixed mindset and
growth mindset, and what doesthat look like?
Why do some seem to just havethat growth mindset and why do
others have to work at growthmindset?
Speaker 2 (16:56):
Yeah, the growth mindset book by Carol Dweck is
certainly a bestseller.
But I find it super interestingbecause a growth mindset is
someone who's always looking toget better and improve and see
how they can either improvethemselves or a circumstance or
an environment, Whereas someonewith a fixed mindset it tends to
sort of see the negative sideof things.
(17:16):
So the glass is half emptyinstead of half full.
And it was interesting.
I was working with a CrossFitOlympic finalist and he
definitely had a fixed mindset,which is a little odd to me
because typically we think it'sthe be in his own little world,
and he was a little hard onhimself and he could be a little
bit negative.
(17:36):
But I found it ratherchallenging to coach him because
when I would say somethingthere would be resistance and so
I had to actually learn how tocoach people with a fixed
(17:57):
mindset.
So it's not that people with afixed mindset can't succeed, it
just means that they're notalways open to the kind of
coaching that I might typicallygive someone with a growth
mindset.
So it's just a matter of askingdifferent questions and me
having to adapt, because peoplewith a fixed mindset, they have
(18:17):
a fixed mindset for a reason andthey probably had it for
decades, so the idea that I'mgoing to be able to change that
in 12 weeks is probably prettyslim.
However, I think there are someimportant questions that we can
ask people with a fixed mindsetthat don't seem to threaten
(18:40):
them because they always feelthreatened by other people
telling them what to do or thatthey should think a certain way
or that they should do things acertain way with a certain
attitude.
But I think just accepting themso that they're heard is really
, really important, and and sortof being very present with them
through whatever it is thatthey're going through sometimes
(19:02):
is all that they need.
And uh, and we can offer, youknow, different ways to think,
but and but also to give themthe out or another option of
saying okay, this is how youthink, here's another way to
think, but I wonder if there's ahybrid way to think about this,
like what parts of this couldbe helpful to you that you can
put in your suitcase and takewith you so that it can be
(19:23):
helpful to you.
So, whereas with a client thismorning, I was working with a
professional football player.
I'm just, he's a growth mindset.
I'm just saying here's how youdo it, Don't veer from it.
This is just how you do it, butwith a fixed mindset.
It's just giving them moreoptions so that they feel
respected.
Speaker 1 (19:41):
So, using the words pessimist and realist, there are
some people Apply in minutesand get approved and funded in
(20:03):
as little as 24 to 48 hours atbusinessownershipsimplifiedcom.
If you're enjoying this podcast, don't forget to hit the
subscribe button and share it aswell.
Now let's get back to ourspecial guest.
So, using the words pessimistand realist, there are some
(20:24):
people that are kind of stuck Iwould say similar to a fixed
mindset, because they do thingsover and the same result, even
though they might change somethings, they try different
things.
I work with business owners andsometimes they're just like I
can't get ahead because everytime, no matter what I do, this
is what happens.
You got any insights to help uswith that?
Speaker 2 (20:46):
Yeah, I mean, in order to get a different result,
you have to do thingsdifferently.
And so the challenge is whatwould you like to do differently
that might put you in the bestposition to succeed?
And so I just think introducingthe idea of creating a pattern
interrupt for them because theyare stuck in that loop, and so
(21:09):
helping them, like creating thepattern interrupt and then
offering solutions, I think isreally important.
They may not, they mightactually even know some of the
options that they have orsolutions they have, but there's
just some resistance, and thepeople generally don't have a
problem with procrastination asa as an end.
(21:30):
It's usually a symptom ofsomething.
And so what is theprocrastination or avoidance a
symptom of?
And so typically there is someresistance, and typically
resistance is the right word.
Speaker 1 (21:44):
So, using the realist and the pessimist, is there a
point where there's a definingline that someone can say I'm
just being a like reality isthis, I'm not being a pessimist.
But then there's also thatoptimism, right?
So, kind of, how do youdifferentiate between all those
(22:04):
to where?
Because I know business owners,they just try and try and try
and I'm like that's just not inyour wheelhouse.
I don't think, buddy, you know.
Speaker 2 (22:11):
So how does?
Speaker 1 (22:12):
one differentiate those in their head, Because
that's where it starts rightBetween the years.
Speaker 2 (22:18):
Yeah, I mean, it most certainly is valuable to have
an outside voice, you know,speaking into it, like even I
don't care how long you'vecoached and how long I've
coached like how good we are,everybody's myopic.
It's like we're all look, we'reon the all the inside of the
pickle jar, right, and we'retrying to read the label, but
we're on the inside and so wedon't always see those things.
(22:40):
So to have somebody on theoutside of the pickle jar and
say, oh, you're spicy, that'sreally really helpful and sort
of reflect back to us.
I also think that one of thethings I found with people with
a fixed mindset is they have abelief problem.
If you're a business owner,you're the chief belief officer
(23:00):
of your company.
You're the CBO.
What do you believe is possiblein terms of your company?
It's you're the CBO, and sowhat do you believe is possible
in terms of your vision?
I just think that's really acrucial thing because in my work
with the Seattle Mariners andAndy McKay was the one who
taught me this the very firstthing they teach their baseball
players is the belief issue.
(23:21):
That's the first issue theyaddress.
Do you believe that if you putin the work and you do the
training that you can accomplishthe goal that you want to
achieve, whether that's becomean all-star, get your second
contract because usually that'sthe big one, the first big one
you know or be a hall of famer,or whatever the case is.
So you have to actually believethat, that you can accomplish
(23:45):
that, and I don't think a lot ofbusiness owners actually
believe that they can do it,because belief is contagious,
first of all, but if they don'ttruly believe in themselves that
they are capable of leading theorganization, listen, there are
times where I struggle with myown belief about my own company,
like everybody goes throughthat thing.
That.
There are times where Istruggle with my own belief
(24:06):
about my own company, likeeverybody goes through that
thing.
However, I can invite people tothe table to help me, um like
um, develop a track recordenough for me to be able to say
you know what I think?
There's enough reasons for meto believe that I can accomplish
this, and so I think the beliefissue is a real big one.
Speaker 1 (24:24):
Do you think.
Uh, we've had some people onthe podcast before that says
you'll, let's see.
I don't want to butcher this,but they say your business will
never be bigger than you thinkit will.
So it's kind of going alongwith the belief.
And to follow up with that, Ibelieve the last statistics I
(24:44):
saw were less than 7% of smallbusinesses ever hit a million
dollars.
So in other words, they'restruggling.
So how does one get past that?
So, thinking of an athlete, howdo you get these people to?
Yes, I can do this, I can dothis, because once you believe
it, then all of a sudden you'recontrary to that statement that
(25:06):
I just said.
Speaker 2 (25:07):
Well, belief has to have a source, and that source
is optimism.
So I'm not a big believer inpositivity, because it can be in
the moment, it can be fleeting,you can be dishonest with
yourself and you can just thinkpositive about something, and
that only lasts so long, right?
Only lasts so long, that'sright and so.
(25:29):
But optimism is very different.
So optimism always requires areason for you to be optimistic.
In other words, if you weregoing to jump out of a plane and
I would say, michael, whatreasons have you given yourself
to be optimistic that you can dothis?
If you can't give yourselfreasons or somebody else reasons
, then you probably shouldn'tjump out of the plane.
Yeah, so.
So optimism is is the uh tacticof building confidence, and if
(25:56):
you put optimism and confidencetogether, you have belief.
So the idea behind it is iswhat is that business owner
doing to give him reasons tobelieve that he can be
optimistic about accomplishingsomething?
So if you're not givingyourself any reasons to be
optimistic that you canaccomplish something, you
probably won't.
You're not going to be able toconvince yourself.
(26:17):
But if you keep sort ofstockpiling small wins along the
way, and now you're givingyourself a reason to be
optimistic that you canaccomplish something, then
you're building yourself a trackrecord.
So when you put your head onyour pillow at night you can
kind of say, well, I did thisonce, I can do it again, and you
know what You're right, you cando it again.
And you can do it again andagain, and again.
So I think it's really aboutbuilding confidence and making
(26:44):
sure that you are givingyourself reasons to be
optimistic that you canaccomplish something.
Listen, confidence can only bebuilt two ways and everybody's
got an opinion about how tobuild confidence.
I think a lot of it is justsort of pop psychology, or I
call it faux psychology.
But I think there's only twoways period end of story.
Number one is preparation.
(27:06):
So if you're prepared right,which is kind of like you know,
practicing right, that's whatpreparation is.
So are you prepared toaccomplish something?
Are you preparing?
And number two is prove it.
Prepare and prove it.
So you have to be able to provethings to yourself to win
yourself over.
(27:26):
So I think prepare and prove itbuilds that track record,
starts to build that confidence.
And if you sort of stack winson a daily basis, then you start
to get optimistic.
Why?
Because you can look back andsee that you've won a few times
and if you start puttingtogether multiple days, you have
a winning streak and you havemomentum.
(27:46):
And so when it's so much easierin business and in life when
you feel like you have momentum,everything is easier when you
have momentum.
So the trick is is how do Ibuild momentum in my life?
And you do that through beingoptimistic and preparing and
proving things to yourself.
Speaker 1 (28:03):
Do you think you mentioned goals earlier.
Do you think some of that hasto do with goals, tiny goals or
big goals, cause they always saymake the goal bigger than you
think, you will just stretch ita little.
But then there's also thatsense of kind of what you're
saying If you're never provinganything, then you're never
going to believe anything, canyou?
That's kind of a roundabout way, but can you explain that part?
(28:23):
Sure.
Speaker 2 (28:24):
So think of you have your hand and you have another
hand, your other hand on top ofit, and let's say you had a
rubber band attached to each ofyour fingers and think of that
as like a goal or a vision.
And if your goals and visionsare too stretchy, well, it's
kind of too hard to hold thoserubber bands up with that
(28:45):
distance right, the bottom handbeing reality, the top hand
being your goal or your vision.
So if it's too stretchy, thenyou're going to give up really
soon.
But if it's just sort of theright tension your goals are
about right and your vision isabout right then you can start
to build that track record.
Speaker 1 (29:02):
Great, great advice.
Well, I know that our audience,I promise, they're wondering if
I'm ever going to ask what it'slike to work with a
professional athlete, cause wehear they invest just as much in
mindset coaching as they dotraining, health, diets, all
(29:23):
that stuff.
So what is it like working withan athlete?
I mean, because they've alreadygot that driven, you know, or
they wouldn't be where they are.
So what do you do to help themadvance that?
Speaker 2 (29:36):
Yeah, it's an interesting question.
You know, some of the athletesthat I work with kind of feel
like they are performing at asubpar level, and so a team or a
player will contact me.
And then there are other timeswhere the player is doing
fantastic and, like Pete Carrollalways told me, he was like
Gary, the best, always want toget better, and so they're
always looking to stay sharp andtaking care of their mind or
(29:59):
their bodies.
It's it's just a full-time job.
So I think in some ways we werevere them.
Uh, I think we revere themmaybe too much sometimes,
because if you really thinkabout it, their life is full of
rhythms and it's the rhythmsthat make them really good at
(30:20):
what they do.
Practice facility eight o'clock,you know, have a snack at 8.30.
And then they have, you know, ateam meeting at nine, and then
(30:41):
they're out on the field at 9.30or 10.
And then they practice for twohours, have lunch same time, and
then after lunch they have, youknow, positional meetings at
one till then three o'clock isanother team practice, and then
five o'clock they're done andthen they go home, and they're
home by six or six thirty andthey, you know, spend a little
bit of time with their family.
And then, guess what?
Tuesday is same same thing.
(31:03):
It doesn't change.
And so I have this idea calledperfect the simple.
So, um, you really want to makesure that you're perfecting
your rhythms, because it's whatmakes you really good at what
you do.
Now, a lot of people have a lotof variations to their schedule
or in their job, but let mereiterate that, for a
professional athlete, what hasmade them exceptionally good is
(31:26):
that they do this rhythm overand over and over and over again
.
And so I think for us asbusiness leaders, you know there
are things that drive profits.
You know there are things that,like, we have to put out fires,
and those things are alwaysreally important because we
don't want to barn burner, butwe have to put out those fires,
(31:47):
but we have to do the thingsthat are providing the income,
or income producing sort ofrhythms and habits that provide
the resources that we're lookingfor and the success we're
looking for.
So it's like, yeah, like justwe need to be careful that we're
we're not sort of doing a bunchof busy work and we're we're
really about doing the thingsthat are driving our profits.
And that is rhythm, habitrepetition.
Speaker 1 (32:12):
I'm looking at your website and you've got some free
things to offer people freemindset text message, which I
just submitted my information.
I'm eager to get that and Iencourage our listeners to do
that as well.
You've also got an assessmenttest, but at the top of it it
says it's time to get a mentalcoach to unlock what's inside of
(32:33):
you.
So what is it like to actuallywork with someone like you?
Speaker 2 (32:40):
Well, I think it's.
I mean, I don't see myself asintimidating.
I feel like I'm a pretty youknow easygoing guy, I'm easy to
work with, but my job is tounlock you and unlock hidden
reservoirs of performance insideof you.
And there's a lot of differentways to do that.
Like, for example, there aresome of my athletes or some of
my business leaders.
They're good at so many aspectsof, let's say, their job or
(33:03):
their work, but let's saythere's something going on in
their home life, that is, wecall it a domain, so there's
about nine different domains andwe know that the domains affect
the business and so, forexample, your home domain if
that's not healthy, it'saffecting your business.
A good example is Tiger Woods,who's going through a lot of
(33:25):
issues at home, and how is it,how does that reflect on his
golf game?
You know it impacts itdramatically.
And it's the same thing withmany athletes is they have the
different domains and so andit's the same thing with many
athletes is they have thedifferent domains and so
sometimes it's a matter ofdomain management.
Sometimes it is a matter ofthey're missing a mental skill,
like a tool that they can usethat use it right away in the,
(33:48):
in the you know, snap of afinger that that they they can
use right away and it's reallyhelpful for them.
So it just kind of, you know,it kind of depends.
So what it looks like for me islike doing an assessment, and
then I have a couple ofdifferent products.
One of them is called the gameplan for life, and so it's for
high achievers who want to livesort of like you know.
You talk about that athletebeing driven and optimized.
(34:10):
Well, what if we could be thatin our entire life, in every
area, in all the differentdomains of our life?
So I call it whole lifeexcellence.
What if we could be excellentat everything in our life?
And I think done are the days ofthe athletes who are just like
good at basketball or good atfootball or good at hockey, or
what a good at whatever, butthen all the different domains
of their life are train wrecks,and so what we're trying to do
(34:32):
is say what, what if we tookthat athlete mentality into and
let it overflow into your lifeand all the different domains
where you can be good ateverything, and so, um, so
that's an option for people, andthen the mental performance
stuff is 12 sessions and, um,you know, that's just, it's
literally follow the plan and itdoesn't mean that we can't veer
(34:54):
from it.
But it really is a recipe forsuccess, for mental success.
Speaker 1 (34:59):
It truly is amazing when you think about all the
athletes from my point of view.
You work with them.
But from my point of view, whensomething major happens in
their life, like a Tiger Woods,that whole incident that caught
everybody off guard, thatstarted it.
He's never been the same.
I don't know if that's why, butI'm not going to be the judge
of that.
But you look at other athletesa death in the family, your best
(35:23):
friend, a brother, bankruptcy,a bad business deal they're just
not quite the same.
That is so powerful.
I appreciate that Well.
I know you've just wet the earsof so many people.
What's the best way to followyou?
To get more advice?
Again, I encourage everybody toget the text message.
I'm looking forward to that.
But are there other places theycan follow you?
(35:43):
Where are you at on socialmedia and all that good stuff?
Speaker 2 (35:47):
Well, I appreciate the comment.
So Instagram is where a lot ofmy clients hang out, so that's
typically where I am.
Elite Mindset is the handle onInstagram.
I'm the guy with the littleblue dot with Elite Mindset.
And then on LinkedIn just typein either Gary Chupik or Elite
Mindset and people can find methere.
Speaker 1 (36:06):
And your website EliteMindsetNationcom.
Speaker 2 (36:09):
Elite Mindset Nation, because what I really want to
do with my life and purpose andmission that I have is to create
a nation of high performers whoare courageous and are servant
leaders, who want to give theirlife away, who want to be at
their very best all the time andfor the sake of others.
So yeah, I'm about creatingthat nation.
Speaker 1 (36:33):
Do you incorporate the pastoring in with the
coaching, because I know for methat would be a big thing, but I
don't know if you do or not.
Speaker 2 (36:43):
Well, it's funny you mentioned that I believe in the
quadratic view of humanity,which is we have four components
One of them is body, one ofit's soul, one of it's mind.
And one of them is body, one ofus is one of its soul, one of
its mind and one of its spirit.
And I think we often forgetabout the spirit piece and
people will say, well, I'm notvery spiritual, so I don't know
if that would help me.
But I would say that everybodyasks themselves the existential
(37:06):
question at some point in theirlife why am I here?
And so if we can answer thatquestion, that actually can be
fuel for performance.
And so I pretty much gauge myinvolvement in somebody's life.
If somebody does want thatspiritual aspect, I'm happy to,
you know, accommodate and bringit in and have that be a part of
the coaching.
And if they're not inclinedthat way, I'm happy to just not
(37:27):
touch that.
But but we do really talk aboutyou know, why are we here?
What do you want to do withyour life?
Like, like, this is fuel foryou and it's available fuel, why
not use it if it's available tous?
Speaker 1 (37:39):
Absolutely Well.
I know from time to time I'vebeen on a podcast and I might
wish I would have said somethingor added to or has.
Is there anything we haven'taddressed?
That you're like I'd reallylike to help our listeners with
this that we haven't talkedabout yet.
Speaker 2 (37:54):
That you're like I'd really like to help our
listeners with this that wehaven't talked about yet.
Well, I'd love to drop a nugget, one of my very favorite mental
performance tactics.
So this is just like reallynitty gritty and I'll drop it.
And so here it is, for free.
So I created a system calledCAPE, c-a-p-e, and I'd love to
leave your listeners with this.
(38:14):
So C stands for control yourself, so you're in a high pressure
situation.
Now think about this.
Think about a pitcher inbaseball or think about a police
officer going, you know, makinga traffic stop.
I mean, you can use it in somany different situations.
In fact, I even taught it tothe FBI.
So C stands for controlyourself, which is maybe take a
deep side.
(38:35):
It's the universal sort ofsignal to just calm down.
So take a deep side.
A is assess, so assess thesituation.
Your brain is an amazingcomputer and the amount of
information.
If you just like, glance behindyou, you could probably tell me
50 things about what's behindyou.
You don't think you can, butyou can.
So assess the situation.
(38:55):
P is make a plan, so C-A-P makea plan.
And E is execute, which istrust your plan, trust your
training and trust yourinstincts.
So a professional athlete cancape between plays Someone who's
a police officer or FBI in lawenforcement, they can cape.
(39:15):
If you're a dad or a mom, youcan cape If you're going into a
meeting in your business.
Let's say you're going to talkto one of your employees that
you're frustrated with.
Control yourself, assess thesituation, make a plan and trust
your training.
Trust your instincts and trustyour plan.
Speaker 1 (39:32):
Fantastic, fantastic.
Well, gary, you've been ablessing to many and a wealth of
information.
I appreciate you sharing yourtime and insights with us today
and I wish you continued success.
Yeah, Thank you very much forhaving me my pleasure.
Thank you for listening toSmall Business Pivots.
This podcast is created andproduced by my company, boss.
(39:53):
Our business is growing yours.
Boss offers flexible businessloans with business coaching
support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
If you're enjoying this podcast, don't forget to hit the
subscribe button and share it aswell.
(40:14):
If you need help growing yourbusiness, email me at Michael at
Michael D Morrison dot com.
We'll see you next time onSmall Business Pivots.
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