April 30, 2025 • 41 mins
In this compelling episode of Small Business Pivots, we sit down with Jackie Listen, a seasoned entrepreneur, certified Ziglar Legacy and Master Coach, and author of A Place Called Through. Jackie's journey from his early days on a hog and dairy farm in Jones, Oklahoma, to becoming a successful real estate professional and banker, exemplifies resilience and determination. He shares how foundational experiences, like managing livestock as a child and navigating the 1980s oil bust, shaped his business acumen and personal growth.
Jackie delves into the five essential components of motivation: setting clear goals, understanding your emotional 'why', practicing positive self-talk, maintaining consistent daily actions, and fostering accountability relationships. He emphasizes the importance of identifying one's core essence—the "bullseye of the bullseye"—to build a business model that aligns with one's authentic self, fueling passion and perseverance.
Drawing from his extensive experience in real estate and banking, Jackie offers practical advice on cultivating strong banking relationships and managing financial challenges with integrity. His character-driven approach underscores the value of direct communication and honesty in business dealings.
For entrepreneurs seeking guidance and inspiration, Jackie provides valuable insights into transforming mindset and achieving business success. Explore more about his coaching services, real estate expertise, and his book, A Place Called Through, by visiting JDListen.com.
Jackie Listen: JD Listen, Founder & CEO
Website: https://www.jdlisten.com/
LinkedIn: https://www.linkedin.com/in/jackie-listen-80b7824b/
Facebook: https://www.facebook.com/jackie.listen.5
Instagram: https://www.instagram.com/jdlistenllc/
Email: jackie@jdlisten.com
#JackieListen #JDListen #SmallBusinessPivots #MichaelDMorrison #Oklahoma #ZiglarCoach #BusinessMotivation #BusinessCoach #MindsetMatters #EntrepreneurMindset #RealEstateSuccess #BusinessResilience #MotivationalSpeaker #SmallBusinessGrowth #LeadershipDevelopment #PersonalGrowthJourney #AuthenticEntrepreneurship #BusinessCoaching #EncouragementMatters #OvercomingObstacles #BuildYourBusiness #SuccessMindset #PurposeDrivenBusiness #ZigZiglarLegacy #EncouragerInChief #CoreEssence #SmallBusinessPodcast #BusinessTransformation #JDListenCoach #APurposeDrivenLife #BusinessWisdom #EntrepreneurInspiration #FaithInBusiness #FarmToFinance
1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/
2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/
3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com
4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation
FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/
-WEBSITE: https://www.michaeldmorrison.com/
-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/
-YOUTUBE: https://youtube.com/@businessownershipsimplified
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
All right, welcome to another Small Business Pivots
For our listeners.
We have some very specialguests these next couple of
months.
I'm from the great state ofOklahoma, so this month or two
we're focused on Oklahomabusinesses and business people,
North Oklahoma City.
But I know that business ownersare the only ones that can
pronounce their name and theirbusiness like they want it
(00:28):
pronounced.
So I'm going to let youintroduce yourself, as I always
do with our guest.
Speaker 2 (00:34):
Well, it's an honor to be on your program today,
michael.
My name is Jackie Liston.
It's spelled L-I-S-T-E-N.
Looks like listen pronounceListon.
Speaker 1 (00:46):
So we already have coffee table talk.
Speaker 2 (00:48):
Oh yes, A lot of people say, boy, you've got a
cool name, Jackie Liston.
I said, well, it's actuallyListon.
And I said I'll tease a littlebit.
I said, well, if you don'tthink I listen very good, just
ask my wife, She'll tell you.
Okay, my business is called JDListon LLC and under that
umbrella are many things.
I've got a real estate businesswhere I buy and sell real
(01:11):
estate, I do farm auctions, I'ma speaker, I'm a motivator, an
author, and I'm a certified ZigZiglar coach.
I'm a master coach with theZiglar corporation and, uh, just
do a variety of things.
Um, like you said, I I'm fromOklahoma, born and raised out
(01:31):
around a little town calledJones.
I'm sure we'll get into thathere in just a little bit and uh
, but my main thing is I like todo is I'm an encourager and I
build my business around thatone word to encourage others.
Speaker 1 (01:44):
Well, you're on the right platform for that, because
we have a lot of small businessowners that could use a little
pat on the back of encouragement.
But first we're going tointroduce the show and we'll be
right back.
Welcome to Small BusinessPivots, a podcast produced for
small business owners.
I'm your host, michael Morrison, founder and CEO of BOSS, where
(02:08):
we make business ownershipsimplified for success.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
(02:29):
All right, welcome back toSmall Business Pivots.
My friend, you've got a story,you've got the book.
If you're watching on YouTubevideos, you can see he's got a
picture of his book cover.
You're from Jones, oklahoma,because we're limited on a
little bit of time, anythingthat you can share from your
(02:51):
upbringing.
Before we get into the meat andpotatoes of our conversation,
Absolutely, michael.
Speaker 2 (02:58):
I grew up around Jones.
I tell people that my life'sgone from the pig pen to the ink
pen.
I tell people that my life'sgone from the pig pen to the ink
pen.
Yeah, I don't know what thatmeans.
I grew up on a small hog anddairy farm here in central
Oklahoma which is a little towncalled Jones, which a lot of
your listeners around youroffice area there in Quail Creek
know.
Where Jones is.
All my great-grandparents cameas farmers and teachers right
(03:21):
after land run.
Matter of fact, just north ofyou there at 15th and Bryant,
the Liston family and mygreat-grandfather, otto Liston
and Minnie his wife, had a320-acre sheep farm there in
like 1890.
So my roots run deep inOklahoma and I cut my teeth in a
dairy barn out there aroundJones.
You know my dad.
(03:42):
He was literally a John Waynekind of guy, wore a big old
Stetson, always self-employed.
He never worked for anybody.
He farmed, he raised livestock.
We had some of the best in thenation.
I called my dad a pig rock star.
You go, what's a pig rock star,jackie?
Well, he raised Poland, china,some of the best in the nation.
And dad would go to a nationalshow, michael, he might have
(04:05):
spent $8,000 to $10,000 for apig, and that's back in the 60s
and 70s.
That's a little bit of money.
You know what would happen?
He'd bring that boar back andthe FFA teachers from all over
the country would bring thosesows in there to get a chance to
get a champion out of that boar.
And they did.
They'd win.
So that's how I grew up.
I started doing chores when Iwas seven.
(04:25):
I was milking cows when I was13.
You can read all this in thebook.
But what was happening?
That was preparing me for whatI was getting ready to go
through in my entrepreneur daysand the land business here and
the rise and fall of the oil busof the 1980s and that got me an
education.
But that was preparing me.
So my dad was resilient.
And 80s, and I got me aneducation, but that was
(04:45):
preparing me.
So my dad was resilient and I'mserious.
For about the first 10 years Ithought my dad was John Wayne.
He was just about two inchesshorter than John Wayne, six two
, but two of my hands made oneof his and he was a force and he
was a great entrepreneur andtaught me a lot about
entrepreneurship.
Speaker 1 (04:58):
Wow, wow.
So so you're saying yourupbringing you didn't work very
hard.
Is that what you're trying tosay?
Speaker 2 (05:04):
What people's definition of work is.
Dad just thought that was awhole deal.
You know, here's the deal I hadto do chores before I could do
anything else.
So if I wanted to go, matter offact, I'll tell a story where I
sold grip newspaper when I was11 years old, out in the middle
of nowhere.
He said, jackie, as long as youget your chores done, you'll
get anything you want to do.
And he did.
(05:25):
And I sold a newspaper, had mea pile of nickels.
After a couple of years ofknocking on doors and driving
miles and miles.
I've always been anentrepreneur man.
I just love entrepreneurship.
Speaker 1 (05:33):
Yeah, absolutely.
It's a very unique industry ofitself.
So well, let's get into.
You're a chief encouragementofficer and I know a lot of our
business owners could use someencouragement.
Where's a place you'd like tostart, because I know being a
Zig Ziglar coach and all thatgood stuff there's so many
(05:55):
facets of encouragement.
Where's a good place that yousee that business owners are
challenged most?
Speaker 2 (06:04):
Well, it's the challenges, right, that we go
through, and I talk a lot aboutthat in my book.
You know, I got taken to cliffafter cliff and Mr Zegers said
it's not what happens to you inlife, it's how you handle what
happens to you in life, right?
So I think you start withmotivation and your mindset.
I think it starts right there.
You know, the me I see is theme I'll be when I look at myself
in the mirror every day.
(06:25):
I've got to get the right pairof glasses on, and so that's why
I enjoy encouraging people,because I help them get clarity.
So let's talk a little bit aboutmotivation, if you want to, if
you want to start there,absolutely absolutely.
That sound good, yes, sir.
So here's the deal.
Motivation is the fuel thatdrives action, but it isn't
(06:45):
something you get once and keepforever right.
You have to continuallyreplenish it.
Matter of fact, mr Ziegler usedto say people often say that
motivation fuels the engine ofaccomplishment and maintains
momentum.
That's true.
He also said people often saythat motivation doesn't last.
Well, neither does bathing.
(07:05):
That's why we recommend itdaily.
So it's something we've got todo every day.
I mean, think about it.
I just happened to start mineearly in the morning.
I got up early this morning, 4,6 o'clock, and I get in there
and get my mental mindset rightearly and I start plugging the
good stuff in right off the bat,got me a nice cup of coffee,
(07:28):
it's quiet and I'm thinkingabout today, thinking about
being with you today and how Ican be used to help others that
are listening to us, that needto hear maybe something you and
I have to say today.
So I think there's five keypoints that have to do with
motivation, and you can jump inat any time.
If you've got a question thatsparks you think your listeners
(07:49):
want to hear, just say hey,jackie, let's start right there
and let's dig deeper, because Ilike to dig deep Sounds great.
That's where you really getdown the golden nuggets, right.
So five key points.
I think you have to have clear,compelling goals, don't you
Michael?
Speaker 1 (08:05):
Absolutely.
Clarity is key.
Speaker 2 (08:07):
You got to have clarity.
Where are you going, right?
Mr Ziegler said, if you aim atnothing, you'll hit it every
time, absolutely.
And so without a clear purpose,you know, motivation has
nothing to attach itself to,right?
If we don't have a clearpurpose, how are you going to
get motivated if you don't havea clear purpose of where you're
going and whether your listenersare, you know, trying to find
(08:32):
out and learn?
You know I'm a coach, right?
So if I'm coaching, anexecutive, an entrepreneur, an
athlete, setting specific andmeaningful goals gives them
direction and energy, right.
So I'd ask your listeners, Iwould tell them this define what
success looks like in vividdetail.
(08:52):
You got to start right there.
What's that look like to you?
Because we're all different,right.
You got different listenershere.
You got different companies.
Some of them, michael, in thenext 10 years will create so
many witty inventions it'll makeyour head spin.
We're in these days ofopportunity and I always tell
people change starts with you,but it don't start until you do,
(09:13):
yeah, and if nothing changes,nothing changes, right.
So you know you got to startright there.
And then I think the second keyis you've got to start with a
strong why.
What's the strong, why?
Behind the goal.
You know what's our purposehere.
(09:33):
Right, here's the deal, michael.
People don't stay motivated bywhat they want.
They stay motivated by why theywant it.
Would you agree?
Absolutely yes, sir.
They stay motivated by why theywant it.
Would you agree?
Absolutely.
Yes, sir.
A strong emotional connectionto a goal fuels persistence.
See, that's how I got throughbeing persistent, and there's
(09:56):
places in my book.
If you read it, you know Ididn't have a choice.
Forward was the only way to go.
So I would encourage yourlistener today with a couple of
questions.
I love great questions becausethe right questions get the
right answers.
Right.
What will achieving this do foryou?
They've got to write that downby achieving this.
(10:17):
What will that do for you andhow would it improve your life,
your business or yourrelationships?
Here's the key the deeper themeaning, the stronger the
motivation.
Michael, I believe that withall my heart.
Would you agree?
Yes, sir.
Number three positiveself-talking mindset.
Mr Ziegler often said yourattitude, not your aptitude,
(10:41):
will determine your altitude.
Right, yeah, I agree with him100%.
Here's the thing Motivationthrives on belief.
If someone doesn't believe theyare capable, they won't take
action.
I've come to find that in mylife.
So we've got to teach ourclients, our listeners, mr
(11:02):
Listener, whoever your client is, our clients, our listeners.
Mr Listener, whoever yourclient is, you got to feed your
mind with affirmations andgratitude.
We'll find out later.
That's another one of my words,man, I'm grateful, right, how
about you?
And empowering thoughts daily,because here's the deal A
(11:22):
powerful self-image leads topowerful action.
That's the number.
Third key positive self-talkingmindset.
Speaker 1 (11:28):
Let's jump right in real quick, a little deeper on
that one.
Come on, because I work with alot of business owners, and I'm
sure I've been in that placemyself, where we read a lot of
positive belief, but those badthings keep happening, those
things that we go.
I can never get here becausethis happens every time and it's
(11:50):
hard to get over that, becausehistory repeats itself often and
so trying to keep that positiveattitude can be challenging
from time to time.
So have you got any thoughts onthat?
Speaker 2 (12:04):
Yeah, I thought Mr Zeger had a great thing he said
expect the best, prepare for theworst and maximize what comes.
There's some things we cannotcontrol in life, right, but one
thing you can control is yourmindset.
I had a great quote that gotbirthed the other day, jackie
Lister originally.
(12:24):
You want to hear it AbsolutelyChoose your mindset.
Positivity and negativitycannot coexist.
That would be a battle.
Choose it, choose it.
Every morning when I got up inthat book I needed to sell X
amount of acreages.
(12:45):
That day I was in the landbusiness.
We developed 4,000 or 5,000acres of land around Jones.
We totaled the note and you canread in there all the things
outside of my control thathappened.
There was days when I wouldhave to go to work and think you
know who?
My number one competitor wasMichael during that time.
I cannot imagine the RTC, theResolation Trust Corporation.
(13:09):
The government was mycompetitor.
I had a five-acre track thatthey cashed me out the savings
loan did and they went broke.
And they read all the story andthere's a lot of history in my
book.
That actually happened, it'sall true.
I had to get $3,000 an acre outof my five acre track and they
had theirs right next door,$1,500 an acre.
Now imagine what kind of mindsetyou got to have getting up in
(13:31):
the morning to go face that.
My friend.
Say what I'm saying.
It's not what happens to us inlife, it's how we handle what
happens to this life, and you'llfind out in that book.
When I was 13, I was milkingcows.
Now picture your listeners are13 years old and they get up at
3 30 in the morning.
I grew up.
Our hog farm was at Heppner andPost Road, just east of
(13:53):
Frontier City.
That's where I grew up, fivemiles east.
My grandma's farm was atBritton Road and Post Road and
at 13, at 3 30 in the morning, Idrove from the pig farm to the
dairy barn.
Pitch dark, okay, one februarynight, about like it was when it
was cold here a few weeks ago,just nasty.
Well, just picture that.
(14:15):
And you're in a dairy barn andthat's the coldest place on
planet earth, because you got touse water.
Dad had a little old propaneheater on the wall michael, I
swear it's for looks.
I never felt any heat comingout.
Well, a heifer is a young cowthat's not getting ready to
start being milked.
Right, the pros are in thefront and the rookies are in the
back.
I'm halfway done.
(14:35):
It's dark, it's in the evening,the heifer kicks the gate down,
all the cows get out and Ithink this is real easy.
I quit.
I was going to say what?
So I drive back?
And dad looks at his watch andhe knows I'm way too early.
He said you're a little early,aren't you to be done?
I said well, I'm done as I'mgoing to be.
He said what do you mean?
I said I quit.
(14:56):
He said, oh, really, but he wasnice.
He didn't want to lose hismilker 's.
What he told me, michael, onthat mile back over there.
He said, son, that's not anoption.
We're hit calvary's not coming.
Sunday's has to be done.
I said yes, sir, I understand.
We got them all back in there.
He figured out the ones I'vemilked and the ones I hadn't.
(15:17):
And guess what, michael?
At 3 30 next morning I was backout there milking cows.
I learned at 13 that quittingis not an option.
You'll read a story in my book.
Where that story came back tome, I had bankruptcy papers in
my hands.
I'll let them read it to seewhat happened.
But you know, I survivedbecause I'm still here.
Yes, yep, but there were times.
(15:39):
I don't know if that helps youanswer the question you had, but
things are always going to becoming at us out of our control.
You've got to focus the rightmindset.
You've got to give it your best.
You've got to get creative.
Sometimes you've got to get ascreative as you've ever been.
Don't get locked in that.
This is the way it's alwaysbeen.
Think outside the box.
Speaker 1 (16:00):
That's great, great.
So let's go to number four.
Speaker 2 (16:05):
Number four is anticipating.
You have to have consistentdaily action.
In the Zigger world we call itPC persistent consistency.
Mr Zigger, the best we can tell, touched 250 million people in
his lifetime.
He's still touching peopletoday through his content and
and tom zigger I work very closewith his son, tom.
(16:28):
He said the reason my dad wasso successful jackie was real
easy pc, he was persistent, hewas consistent and he had
character and integrity.
That's it.
If you'll go out and bepersistent and consistent in
your business, work in yourbusiness, you know and we'll get
(16:48):
into some more things laterthat might help there.
So, consistent daily action.
Motivation grows when you takeaction, not the other way around
.
Yeah, many people wait untilthey feel motivated before they
start.
No, get out there.
You don't have to be great tostart, but you've got to start
to be great.
Just get started.
(17:09):
I see so many people that arefrozen right now.
Don't be frozen.
It takes risk.
Every generation needs greatentrepreneurs and you've got
some great ones listening to youout here.
Just stay with it.
Yeah, well, it changed.
You know what gets most people,michael, in this thing, in
(17:29):
small business, you want themost thing that gets them.
Yes, sir, the blind side.
I knew a man back in the 80swho was worth $60 million, went
bankrupt, left the state.
Years later I was talking tohim, he was in another state and
between that time he made itback.
(17:50):
Years later I was talking tohim, he was in another state and
between that time he made itback.
His wife had a big inheritanceand he went up into Pine Arizona
, started building $650,000,$700,000 homes In 2006, 2008,.
He got blindsided.
He said I didn't see it comingand that's where I got the blind
side.
Well, how do you prepare forthe blind side?
Well, that's what I I coachpeople on because, see, I was in
(18:11):
banking many years.
I was the most creative bankeryou've ever seen in your life
and I I'm kind of a weird bankerbecause I'm an entrepreneur.
The guy's got a sense of humor.
He stuck me in a bank.
We can talk about that later.
But anyway, consistency.
That's key.
Number four daily action.
You gotta work on it daily.
Number five growth, environmentand accountability.
(18:32):
You all heard this, all yourlisteners.
You're that.
You're the average of fivepeople you spend time with if
they list this podcast righthere and they grow and others.
You're around the right folks.
You're around the right folks.
You're in the right place,because we're all growth-minded.
(18:53):
Fill your environment withpositive influencers, mentors,
coaches, accountability partnersand who help you stay on track,
because, see, a great supportsystem turns motivation into
momentum.
None of us are smart as all ofus and I go around the country.
When I speak, michael, I geteverybody to link arms because
(19:14):
together we can accomplish a lotand be willing to share, see,
that's why you have this podcast.
That's why I wanted to be onhere.
You share knowledge.
That's what the great ones do.
Yeah, if I keep all thisknowledge to myself and I don't
write a book about it because,see, I don't want anybody to
have to go through quite theheadache that I went through I
didn't have to know what I wasdoing.
Still work on it every day.
(19:35):
Yeah Right, yep, because we'regrowth-minded.
That's the five keys, I think,to motivation, and I just
believe with all my heart.
Speaker 1 (19:48):
Well, as I often say, every day is an exciting
adventure, with problems to besolved and memories to be made.
Come on, that's a mindset that Ihave to start with every day,
and if someone's looking for thequoter of that, that was me,
because I got stuck.
(20:08):
I got stuck and so I kind oftook a little bit of my Bible
instruction and a little bit oflife instruction and I said I'm
going to create my own mantraand I'm going to live by that
every single day.
And as long as I put that inthe forefront of my day, that's
what I start with between mydevotion and my mantra of hey,
(20:31):
this is just an adventure.
There's going to be problems,just as we were promised in the
Bible, but we can get through itand there's nothing like what
you said taking momentum ortaking action to create the
momentum.
We often encourage businessowners once they kind of have a
(20:51):
plan and we'll I'm going torevert back to that in a second
but once they have a plan, whatis one thing you can do before
in the morning?
Because, when they take action,things start moving right, it
gets exciting.
Speaker 2 (21:05):
Yes, you know I'm I'm big on vision boards.
I have a ziggler planter.
Speaker 1 (21:10):
You're listening to Small Business Pivots.
This podcast is produced by mycompany, Boss.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
(21:31):
If you're enjoying this podcast, don't forget to hit the
subscribe button and share it aswell.
Now let's get back to ourspecial guest.
Speaker 2 (21:40):
You know I'm big on vision boards.
I have a Ziegler planter thatwe work.
You can only work on about fourgoals at one time, and big
goals, you know.
And it challenges me when Ihave that vision board right in
front of that planter.
Do you know, last year,everything I had on there I
checked off, done Done.
I like to.
When I was about 25 years oldand that land officer in Jones,
(22:02):
I had a guy named Mr Cockbrenner, that's pouring some concrete.
We were setting up some doublewads trying to get cashed out
Because, you know, we didacreages but we didn't finance
the mobile homes and so we towedthe note.
For 20 years we were havingsome cash.
If I could get like a landpackage deal back then it was
real hard to get.
You know, now things are mucheasier.
But he was in there one day andI had three to five cards all
(22:24):
over my desk.
I'm 25 years old, I'm learning.
We owe all this money.
I'm just trying to fight thegood fight of faith.
He said, jackie, I'm going tobring you something tomorrow
that's going to change yourworld.
I said, brother, bring it on.
The next day he brought me thisthings to do little notebook.
He said here's the deal Tonight, before you go home, write down
(22:48):
you already know I've got to dothis.
And this he said if you'regoing to have to eat the
bullfrog, you know, have to callcharlie.
Because you don't have to callcharlie, because it's not going
to be a good phone call.
He said go ahead and eat thebullfrog, he ain't gonna be no
prettier looking at him.
So call charlie.
Don't put charlie off the nextday and then done.
And then what if he by chanceyou get busy, it carries over.
Go to the next day but startback on it.
But that goes to the top of thelist.
You know when that ran out,michael.
(23:10):
I still today use yellow tablets.
I'm 63.
I was 25.
When I was at the bank, I'dkeep 10 of them.
Here's the thing about I lovenew school technology, Love it,
but don't forget about oldschool simplicity.
And mesh those two.
They simplicity and missilestoo.
They go together.
Speaker 1 (23:26):
I want to kind of revert back to the, the first of
a plan, a purpose, goals.
I know for a lot of ourlisteners they're stuck yeah,
they're stuck in a rut, and sofor a lot of them they can't
even think about getting pastthis week.
Now how can one actually thinkof a goal that they can actually
(23:51):
achieve?
Because going from zero to abillion in one week is not going
to happen.
I mean, it could happen, butwhat are some realistic tips or
techniques that people can useto discover those goals, things
that they may not know they have?
Speaker 2 (24:08):
Yeah, start small, like you said.
The thing is we live in a worldwhere you can get overwhelmed
real easy.
We're overthinking a lot ofthings.
There's four words that I use.
It's gratitude, togethernessand simplicity is the third one.
Hope is the fourth one.
Keep it simple.
This is funny.
(24:30):
We have another Ziggler coach,johnny Wan, and I was on his
podcast a year while back andhe's a lot of fun.
I call him Mr Joy, he calls meMr Grateful and I was talking
about the KISS method.
You know we've all heard ofkeep it simple, stupid.
He's Jackie.
I don't do that.
I call it.
Keep it simple, superstar.
He said God didn't make no junk.
I said I'm going to use that.
Johnny, I want to give you atrick.
(24:52):
Keep it simple, superstar.
Listener out there, don'toverthink it.
Just start small.
You can do little small goals.
I called them one minute goals.
When I was at the bank leadingpeople, I said what's one goal
this morning that you want toaccomplish?
It could be just the mostsimple thing in the world.
I need to take care of thattitle.
(25:13):
Work on that one investmentproperty I bought that.
I've been putting off, whateverit is.
You know one I'm going to startwalking 10 minutes a day, just
start.
But remember I've told youabout PC, persistent consistency
.
Another thing on your purposeand your why I think it's so
important and you might want towrite this down and listener,
(25:34):
I'll go real slow.
This is a very importantquestion.
What single, solitary word isthe bullseye of the bullseye,
the focus of the focus, thecenter of the center, the very
essence of who you are?
Your single word focus isquestion mark, and I want your
(25:58):
listener to really think aboutthat and put some time into that
.
Do you want to know what mineis?
Michael, yeah, I'd love to hearit.
Michael, yeah, I'd love to hearit.
Encourage her.
Everything I do, I build itaround that word.
See, we all have a purpose inlife and I don't know why.
Sometimes that's the hardestthing for people to try to find.
(26:19):
I had a young man I wascoaching today, 21 years old.
His word.
I challenged him.
That word was creative.
He lit up like a Christmas treeand I said Colton, you're
creative, aren't you?
He said, yes, sir, he justgrinned.
So that word, when you find it,it'll spark joy in you.
And if you can find that, thenthe rest is really pretty easy,
(26:43):
because all you got to do isbuild around that.
That's who you are.
That's what gives you passion.
To do is build around that.
That's who you are.
That's what gives you passionto get up every day, because
everything else is you know,with great people like you and
others to help us out hereremember, arms are linked.
Yeah, we can figure the rest ofit out, but what we can't do is
to know inside of your heartthe very essence of who you are.
(27:05):
You got to start there.
I think that's a powerfulquestion, don't you?
Speaker 1 (27:10):
Yes, yes, I do, yes, I do.
What are some good affirmations, beliefs, positive thoughts.
Where's a good place to findthat?
Because we see in some of theworkplaces and we just see it
over and over and so sometimesit just kind of gets muddied and
loses its value.
Have you got any suggestionsfor us to find those places?
Speaker 2 (27:32):
Oh yeah.
So in one of the coachingprograms I take everybody
through, I take everybodythrough.
This first called Choose to Win.
It's a book written by TomZiegler.
In the back of that book areaffirmations.
His daddy taught this.
Mr Ziegler taught this.
He said the eyes are the windowof the soul and when you look
(27:53):
yourself in the mirror andyou're trying to change, okay,
you can't act differently in themanner that you tell yourself
that you are.
You got to make thoseaffirmations.
So whatever you're strugglingwith maybe it's being on time,
maybe you're just somebodythat's constantly late to
meetings and you got, golly,people tell me a time way off,
just so I halfway show up ontime that can be a real problem,
right.
So when you look yourself inthe mirror and go I'm prompt
(28:15):
Morning and night, I'm anencourager, I have a positive
mindset.
Now some of those might be yourweakest link and some of them
you might be very strong in.
If you'll do that morning andnight for 30 days, just watch
and see.
If you don't change, thencontinue it every day for the
next 30 days and watch it change.
(28:35):
See when you get focused.
That's my word for this year'sfocus.
They say the NASCAR driver 180,200 miles an hour.
If he looks at the wall, hehits the wall.
If he looks at the curve, hehits the wall.
If he looks at the curveno-transcript.
And if I say you know what I'mthis?
(28:58):
I ran my first half marathonwhen I was 49 years old.
How did I do that?
Well, I'd started a few yearsbefore that.
I got where I could run threemiles in one day.
My daughter was asking, here atthe ranch, I'd run with her
little blue-heeler dog, riley.
That little dog had the samepace as me.
Dad, you're thinking aboutdoing the half marathon in
Oklahoma City.
(29:19):
I thought, yeah, right, in thislifetime.
Think about mindset, howpowerful this is.
I'm in a accountability groupat the end of that year,
december 2010, with two of mygreat friends and we're working
on our 2011 goals.
And we got down to the physicalpart and I said gentlemen, I'm
going to run the half marathonin Oklahoma City.
It came out at me, michael.
They said well, if you do,we're going to hold you
(29:40):
accountable.
I said that's right.
And I got them to agree to dothe 5K with me.
I walked out of Panera Breadthere in Norman, oklahoma.
What did?
Speaker 1 (29:49):
I just do.
Oh, I've had one of thosemoments.
Speaker 2 (29:54):
But I said and I Googled, there was a half
marathon rookie and that guy hada plan and I went in there and
I started four day a weekrunning.
Saturdays were my biggest dayand I worked out at that time at
the health club there in Normanand I remember it was my 12
mile Saturday.
It was in the evening and itwas four miles from the health
club, you know, down to 48th onRobinson, over to Maine and back
(30:16):
to the health club and my wifewas just.
I know she was nervous.
My son's a personal trainer andI think he's a little bit
nervous.
You know here's a 49-year-oldman who's never done this before
I did it.
I got the 12 miles.
I knew right then I was goingto be able to cross that finish
line.
My goal was two hours or lessand then, in May of 2011, I
crossed the finish line in anhour 51 minutes and 39 seconds.
(30:40):
And, michael, I still remembermy goodness, if I put my mind to
something else, what else couldI do?
Now I've got a bunch of medalsbehind me here.
I'm working on my 14th and I'm63.
That's amazing.
So, mindset, you got to seeyourself changing.
You got to.
You know what comes out of yourmouth.
(31:01):
Listen to what you're tellingyourself.
You know, back in the 80s Iwould, by noon I'd read the
Daily Oklahoma and I couldn'thardly pull my head off the desk
.
There were just pages offoreclosure.
You remember, yeah, you wentthrough it too, all of us here
in Oklahoma, texas, louisiana.
It was the equivalent of theGreat Depression in the oil
(31:21):
states.
A lot of people don't realizethat we went through about what
our forefathers did in the 30s,nationwide Right.
But I just happened to be oneof those faith guys and I tell a
story in there where we had a$30,000 farmer's payment due,
didn't have any money, and thisguy come by, mr Falkenberry, I
(31:45):
talk about it in the book.
Long story short I sold him$30,000 cash.
That was the amount of thepayment due to the farmer.
We're closing the day ofclosing in my office.
Two days forward, my 1987 stockmarket crashed.
He had just retired from 3m.
He lost half his retirementovernight.
He's not wanting to close onthe land.
He said, jackie, what do youthink I keep in mind?
(32:08):
I'm what?
27 years old, this man'sretired.
I said, mr falkenberry, I don'twant to tell you.
I said I get up every day and Isaid you know, I was reading
the daily oklahoma, but aboutnoon I couldn't pull my head up
off the desk so I just had toquit reading it.
I've always had a Bible and Iheld the Bible up, I started
reading that.
I just got quiet.
It seemed like an eternity.
He was thinking.
(32:29):
He said you know what?
You're right, jackie, I'mbuying the land.
He closed.
I walked across.
First State Bank of Jones wasacross the street from my land
office.
Kenneth Hayes was the president.
Kenneth, there's Mrs Peck's$30,000 payment.
He said where did you get this?
I said well, all I can tell you, it's a miracle.
I turned around and went backto work.
Speaker 1 (32:46):
Michael, that's a true story.
It happens often.
Well, let's talk about the oldphrase of life or business,
either one, whichever you wantto insert.
There is a marathon, not asprint, right?
You taught you brought up halfmarathons.
I'm working on my firstmarathon.
(33:07):
You asked me the other day areyou going to do the half first?
And I said Nope, nope, I'm allin kind of guy.
I mean, how else do you go?
You know, tell yourself, go bigor go home as they say.
So how does that translate intothe real world of life?
Is a marathon, becausesometimes we just day to day.
(33:27):
It's hard to get up and keepgoing.
Speaker 2 (33:31):
Well, that's why that clear vision you know where
you're going.
You want to take care ofyourself, you want to challenge.
I think as entrepreneurs wethrive on challenge man.
We have to be because we'rerisk takers, right.
But you know too, we got to besmart, right, you've got to eat
properly.
You've got to build yourself upfor endurance.
So, yeah, let's just use thehalf marathon or the full
(33:53):
marathon.
It's an endurance race.
So I'm starting on my secondbook.
It's going to be calledbreakfast with wilson.
That was my wife's grandfatherand for the last 12 years of his
life I had breakfast everymorning with him at five o'clock
.
I didn't miss a morning.
He was an old sharecropper downin bonham, texas, and I I've
got the greatest stories.
Can't wait to your listeners.
(34:14):
Get to know wilson like I knewhim and he was telling me one
day he, the body goes where themind goes.
The mind says we're going, thebody's got to go.
You know that helped me inrunning that race, because
you're probably already dealingwith this a little bit.
But your mind will start saying, well, you're too old to be
doing this, blah, blah, blah,blah.
(34:34):
And I would just literally haveto tell it to be quiet.
That's wrong.
We're going, so your body justmight as well go.
Yeah, and about 60% of it, onceyou get there in you is mindset,
it's mentally, it's overcomingwhen in business that way, when
you get challenged and interestrates go up that you weren't
expecting to double.
I mean I was dealing with 14%to 21% interest.
(34:54):
These look pretty cheap todayat 8 and 9 on investment
properties.
Try it.
Pay some 21% at the bank.
See how that works for you.
That's the environment I was in.
The dollars might seem smaller,but they're about four times
today.
So whatever you're dealing withtoday is the same dollars I
dealt with.
(35:14):
It's just inflation.
So life and business it'suphill all the way.
It just you know inflation andyou know so life and business
it's uphill all the way.
Just get used to it.
There's no easy button outthere.
If you got one of them easybuttons on your desk throw it
away.
Yeah, it ain't that.
It don't exist.
I asked grandpa one day.
I said, wilson, is that uphillall the way?
(35:36):
He said all the way.
And then old-timers tell youit's uphill both ways in what?
12 feet of snow or somethinglike that, oh yeah, barefooted,
you know, and yeah, I got allthe stories now.
My dad did literally go gobarefooted, uh, in the in the
summertime he said he could gethis foot was so thick he walked
on them.
Sand birds out there in jones.
(35:56):
Because grandma, my grandfather, died in 1934, 35 years old,
ruptured appendix and left mygrandmother with five kids as a
home executive, with a littlebit of debt on the farm, build a
depression.
So she went back to teachingschool.
Well, school teachers didn'tmake a lot of money back then
either, but you know what theymade it.
They survived.
They're pioneers.
(36:16):
It's what's inside of you.
Sometimes you don't know whatyou're made of until you're
challenged.
See, there is a place calledthrough and it's a real place,
right?
And here's the deal about aplace called through.
I always ask people have youever been in a place in your
life that you didn't think youcould make it through?
We've all been there at onetime or another, right?
(36:37):
But it's not really if we getin those situations, just a
matter of when.
How we respond to thesituations that we find
ourselves in is essential, andjust for me, I found out that
trusting God to bring us throughis the key.
That's just what happened forme.
That's why it's in the book.
There's no other explanation.
I wasn't smart enough.
(36:57):
I knew people were 60 millionand went bankrupt.
Why did a pig farmer from Jonessurvive?
Speaker 1 (37:04):
Very powerful.
Well, I know you've justtickled everybody's ear a little
bit.
And we're out of time.
Speaker 2 (37:12):
So how is the?
Speaker 1 (37:13):
best way that people can continue getting some more
encouragement from the chiefencouragement officer.
Speaker 2 (37:20):
Great question.
Go to JDListoncom.
That's J-D-L-I-S-T-O-Ncom.
You can get my books on there.
I've got these I Am Gratefulbracelets going all over the
place.
You can also get on Jackie'sQuote of the Week.
There's no charge If you wouldlike a free one-hour strategy
session to see if we're a fitfor whatever's going on.
(37:41):
I've got a lot of background topull from.
We didn't even get into thebanking, so maybe next time
you'll have me come on and maybewe can just do all the banking
questions you might have.
And I got the craziest storyyou guys have ever seen.
My life has been one changeafter the other.
Jdlistoncomcom, this way toreach out to me.
I'll help you in a way I can.
And, Michael, it's been anhonor to be on your program
(38:02):
today.
Thank you very much.
Speaker 1 (38:03):
Well, jackie, you've been a blessing to many, you
continue to be a blessing tomany and you're a wealth of
information, and I always ask,usually kind of like what's some
applicable advice that'sapplicable to every business
owner, no matter what season ofbusiness they're in or what
industry they're in?
But since we didn't touch onbanking yet, what is some sound
(38:25):
advice you can give to businessowners about banking?
You fill in the blank.
Speaker 2 (38:32):
Yeah.
So you know there's not manycommunity banks left.
But build a relationship withyour banker.
You'll read my book whereKenneth Hayes, the president of
First State Bank Jones, loan memoney and they were foreclosing
on the shopping center.
In the middle of foreclosure,that man loaned me money.
Well, why did he do it?
Because I had character andintegrity.
He knew me since I was a littleboy.
Build those relationships andif you owe somebody money, go
(38:55):
look him in the eye.
If you're struggling, don'tdodge him.
Go look at, tell them what youcan do.
Come back the next week.
Could we all get in thosepatches that we didn't expect?
You know, maybe you bought aproperty and that thing's full
of mold.
You didn't know it.
Oh my gosh, now I've got.
I'm losing my tail.
You know that happens right andwe hit that blind side again.
(39:16):
But I will tell you one lastthing here, and I've got a
question for your listeners whatwould happen if the whole world
became grateful?
Michael See, gratitude isn'tjust about saying thank you.
It's a mindset that rewires theway we see challenges,
opportunities and one another.
So I want to encourage you begrateful.
(39:37):
Be grateful that you have abusiness, be grateful that you
know, one time I was complainingto my friend on the porch and
he said he listened to me and hefinally said this, jackie, at
least you got doors to knock on.
I don't have any.
I said, oops, rick, I got awhole better, new pair of
glasses today.
So, see, don't dwell on see.
(39:58):
Gratitude helps you.
Be grateful for what you have,not what you don't have.
And the chances are, if you'regrateful, you'll have more to be
grateful for.
And that's the best way I canexplain it.
Speaker 1 (40:06):
Amen, jackie.
Thanks again.
I encourage our listeners to gosign up for your email.
I get those and they're veryencouraging, especially at the
end of the week, kind of set theframework for your mind for the
weekend, so that you don't justget too loose and have too much
fun.
We don't want that.
We want you to stay focused.
(40:26):
That's one of the.
That's the key word is focus.
Yeah, yeah, all right.
Thanks again, jackie.
We'll see you soon.
Thank you, it's an honor.
Thank you, michael, my pleasure.
Thank you for listening tosmall business pivots.
This podcast is created andproduced by my company, boss.
Our business is growing yours,boss offers flexible business
(40:49):
loans with business coachingsupport, Apply in minutes and
get approved and funded in aslittle as 24 to 48 hours at
businessownershipsimplifiedcom.
If you're enjoying this podcast, don't forget to hit the
subscribe button and share it aswell.
If you need help growing yourbusiness, email me at michael at
(41:10):
michaeldmorrisoncom.
We'll see you next time onSmall Business Pivots.
All right, welcome to another Small Business Pivots
For our listeners.
We have some very specialguests these next couple of
months.
I'm from the great state ofOklahoma, so this month or two
we're focused on Oklahomabusinesses and business people,
North Oklahoma City.
But I know that business ownersare the only ones that can
pronounce their name and theirbusiness like they want it
(00:28):
pronounced.
So I'm going to let youintroduce yourself, as I always
do with our guest.
Speaker 2 (00:34):
Well, it's an honor to be on your program today,
michael.
My name is Jackie Liston.
It's spelled L-I-S-T-E-N.
Looks like listen pronounceListon.
Speaker 1 (00:46):
So we already have coffee table talk.
Speaker 2 (00:48):
Oh yes, A lot of people say, boy, you've got a
cool name, Jackie Liston.
I said, well, it's actuallyListon.
And I said I'll tease a littlebit.
I said, well, if you don'tthink I listen very good, just
ask my wife, She'll tell you.
Okay, my business is called JDListon LLC and under that
umbrella are many things.
I've got a real estate businesswhere I buy and sell real
(01:11):
estate, I do farm auctions, I'ma speaker, I'm a motivator, an
author, and I'm a certified ZigZiglar coach.
I'm a master coach with theZiglar corporation and, uh, just
do a variety of things.
Um, like you said, I I'm fromOklahoma, born and raised out
(01:31):
around a little town calledJones.
I'm sure we'll get into thathere in just a little bit and uh
, but my main thing is I like todo is I'm an encourager and I
build my business around thatone word to encourage others.
Speaker 1 (01:44):
Well, you're on the right platform for that, because
we have a lot of small businessowners that could use a little
pat on the back of encouragement.
But first we're going tointroduce the show and we'll be
right back.
Welcome to Small BusinessPivots, a podcast produced for
small business owners.
I'm your host, michael Morrison, founder and CEO of BOSS, where
(02:08):
we make business ownershipsimplified for success.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
(02:29):
All right, welcome back toSmall Business Pivots.
My friend, you've got a story,you've got the book.
If you're watching on YouTubevideos, you can see he's got a
picture of his book cover.
You're from Jones, oklahoma,because we're limited on a
little bit of time, anythingthat you can share from your
(02:51):
upbringing.
Before we get into the meat andpotatoes of our conversation,
Absolutely, michael.
Speaker 2 (02:58):
I grew up around Jones.
I tell people that my life'sgone from the pig pen to the ink
pen.
I tell people that my life'sgone from the pig pen to the ink
pen.
Yeah, I don't know what thatmeans.
I grew up on a small hog anddairy farm here in central
Oklahoma which is a little towncalled Jones, which a lot of
your listeners around youroffice area there in Quail Creek
know.
Where Jones is.
All my great-grandparents cameas farmers and teachers right
(03:21):
after land run.
Matter of fact, just north ofyou there at 15th and Bryant,
the Liston family and mygreat-grandfather, otto Liston
and Minnie his wife, had a320-acre sheep farm there in
like 1890.
So my roots run deep inOklahoma and I cut my teeth in a
dairy barn out there aroundJones.
You know my dad.
(03:42):
He was literally a John Waynekind of guy, wore a big old
Stetson, always self-employed.
He never worked for anybody.
He farmed, he raised livestock.
We had some of the best in thenation.
I called my dad a pig rock star.
You go, what's a pig rock star,jackie?
Well, he raised Poland, china,some of the best in the nation.
And dad would go to a nationalshow, michael, he might have
(04:05):
spent $8,000 to $10,000 for apig, and that's back in the 60s
and 70s.
That's a little bit of money.
You know what would happen?
He'd bring that boar back andthe FFA teachers from all over
the country would bring thosesows in there to get a chance to
get a champion out of that boar.
And they did.
They'd win.
So that's how I grew up.
I started doing chores when Iwas seven.
(04:25):
I was milking cows when I was13.
You can read all this in thebook.
But what was happening?
That was preparing me for whatI was getting ready to go
through in my entrepreneur daysand the land business here and
the rise and fall of the oil busof the 1980s and that got me an
education.
But that was preparing me.
So my dad was resilient.
And 80s, and I got me aneducation, but that was
(04:45):
preparing me.
So my dad was resilient and I'mserious.
For about the first 10 years Ithought my dad was John Wayne.
He was just about two inchesshorter than John Wayne, six two
, but two of my hands made oneof his and he was a force and he
was a great entrepreneur andtaught me a lot about
entrepreneurship.
Speaker 1 (04:58):
Wow, wow.
So so you're saying yourupbringing you didn't work very
hard.
Is that what you're trying tosay?
Speaker 2 (05:04):
What people's definition of work is.
Dad just thought that was awhole deal.
You know, here's the deal I hadto do chores before I could do
anything else.
So if I wanted to go, matter offact, I'll tell a story where I
sold grip newspaper when I was11 years old, out in the middle
of nowhere.
He said, jackie, as long as youget your chores done, you'll
get anything you want to do.
And he did.
(05:25):
And I sold a newspaper, had mea pile of nickels.
After a couple of years ofknocking on doors and driving
miles and miles.
I've always been anentrepreneur man.
I just love entrepreneurship.
Speaker 1 (05:33):
Yeah, absolutely.
It's a very unique industry ofitself.
So well, let's get into.
You're a chief encouragementofficer and I know a lot of our
business owners could use someencouragement.
Where's a place you'd like tostart, because I know being a
Zig Ziglar coach and all thatgood stuff there's so many
(05:55):
facets of encouragement.
Where's a good place that yousee that business owners are
challenged most?
Speaker 2 (06:04):
Well, it's the challenges, right, that we go
through, and I talk a lot aboutthat in my book.
You know, I got taken to cliffafter cliff and Mr Zegers said
it's not what happens to you inlife, it's how you handle what
happens to you in life, right?
So I think you start withmotivation and your mindset.
I think it starts right there.
You know, the me I see is theme I'll be when I look at myself
in the mirror every day.
(06:25):
I've got to get the right pairof glasses on, and so that's why
I enjoy encouraging people,because I help them get clarity.
So let's talk a little bit aboutmotivation, if you want to, if
you want to start there,absolutely absolutely.
That sound good, yes, sir.
So here's the deal.
Motivation is the fuel thatdrives action, but it isn't
(06:45):
something you get once and keepforever right.
You have to continuallyreplenish it.
Matter of fact, mr Ziegler usedto say people often say that
motivation fuels the engine ofaccomplishment and maintains
momentum.
That's true.
He also said people often saythat motivation doesn't last.
Well, neither does bathing.
(07:05):
That's why we recommend itdaily.
So it's something we've got todo every day.
I mean, think about it.
I just happened to start mineearly in the morning.
I got up early this morning, 4,6 o'clock, and I get in there
and get my mental mindset rightearly and I start plugging the
good stuff in right off the bat,got me a nice cup of coffee,
(07:28):
it's quiet and I'm thinkingabout today, thinking about
being with you today and how Ican be used to help others that
are listening to us, that needto hear maybe something you and
I have to say today.
So I think there's five keypoints that have to do with
motivation, and you can jump inat any time.
If you've got a question thatsparks you think your listeners
(07:49):
want to hear, just say hey,jackie, let's start right there
and let's dig deeper, because Ilike to dig deep Sounds great.
That's where you really getdown the golden nuggets, right.
So five key points.
I think you have to have clear,compelling goals, don't you
Michael?
Speaker 1 (08:05):
Absolutely.
Clarity is key.
Speaker 2 (08:07):
You got to have clarity.
Where are you going, right?
Mr Ziegler said, if you aim atnothing, you'll hit it every
time, absolutely.
And so without a clear purpose,you know, motivation has
nothing to attach itself to,right?
If we don't have a clearpurpose, how are you going to
get motivated if you don't havea clear purpose of where you're
going and whether your listenersare, you know, trying to find
(08:32):
out and learn?
You know I'm a coach, right?
So if I'm coaching, anexecutive, an entrepreneur, an
athlete, setting specific andmeaningful goals gives them
direction and energy, right.
So I'd ask your listeners, Iwould tell them this define what
success looks like in vividdetail.
(08:52):
You got to start right there.
What's that look like to you?
Because we're all different,right.
You got different listenershere.
You got different companies.
Some of them, michael, in thenext 10 years will create so
many witty inventions it'll makeyour head spin.
We're in these days ofopportunity and I always tell
people change starts with you,but it don't start until you do,
(09:13):
yeah, and if nothing changes,nothing changes, right.
So you know you got to startright there.
And then I think the second keyis you've got to start with a
strong why.
What's the strong, why?
Behind the goal.
You know what's our purposehere.
(09:33):
Right, here's the deal, michael.
People don't stay motivated bywhat they want.
They stay motivated by why theywant it.
Would you agree?
Absolutely yes, sir.
They stay motivated by why theywant it.
Would you agree?
Absolutely.
Yes, sir.
A strong emotional connectionto a goal fuels persistence.
See, that's how I got throughbeing persistent, and there's
(09:56):
places in my book.
If you read it, you know Ididn't have a choice.
Forward was the only way to go.
So I would encourage yourlistener today with a couple of
questions.
I love great questions becausethe right questions get the
right answers.
Right.
What will achieving this do foryou?
They've got to write that downby achieving this.
(10:17):
What will that do for you andhow would it improve your life,
your business or yourrelationships?
Here's the key the deeper themeaning, the stronger the
motivation.
Michael, I believe that withall my heart.
Would you agree?
Yes, sir.
Number three positiveself-talking mindset.
Mr Ziegler often said yourattitude, not your aptitude,
(10:41):
will determine your altitude.
Right, yeah, I agree with him100%.
Here's the thing Motivationthrives on belief.
If someone doesn't believe theyare capable, they won't take
action.
I've come to find that in mylife.
So we've got to teach ourclients, our listeners, mr
(11:02):
Listener, whoever your client is, our clients, our listeners.
Mr Listener, whoever yourclient is, you got to feed your
mind with affirmations andgratitude.
We'll find out later.
That's another one of my words,man, I'm grateful, right, how
about you?
And empowering thoughts daily,because here's the deal A
(11:22):
powerful self-image leads topowerful action.
That's the number.
Third key positive self-talkingmindset.
Speaker 1 (11:28):
Let's jump right in real quick, a little deeper on
that one.
Come on, because I work with alot of business owners, and I'm
sure I've been in that placemyself, where we read a lot of
positive belief, but those badthings keep happening, those
things that we go.
I can never get here becausethis happens every time and it's
(11:50):
hard to get over that, becausehistory repeats itself often and
so trying to keep that positiveattitude can be challenging
from time to time.
So have you got any thoughts onthat?
Speaker 2 (12:04):
Yeah, I thought Mr Zeger had a great thing he said
expect the best, prepare for theworst and maximize what comes.
There's some things we cannotcontrol in life, right, but one
thing you can control is yourmindset.
I had a great quote that gotbirthed the other day, jackie
Lister originally.
(12:24):
You want to hear it AbsolutelyChoose your mindset.
Positivity and negativitycannot coexist.
That would be a battle.
Choose it, choose it.
Every morning when I got up inthat book I needed to sell X
amount of acreages.
(12:45):
That day I was in the landbusiness.
We developed 4,000 or 5,000acres of land around Jones.
We totaled the note and you canread in there all the things
outside of my control thathappened.
There was days when I wouldhave to go to work and think you
know who?
My number one competitor wasMichael during that time.
I cannot imagine the RTC, theResolation Trust Corporation.
(13:09):
The government was mycompetitor.
I had a five-acre track thatthey cashed me out the savings
loan did and they went broke.
And they read all the story andthere's a lot of history in my
book.
That actually happened, it'sall true.
I had to get $3,000 an acre outof my five acre track and they
had theirs right next door,$1,500 an acre.
Now imagine what kind of mindsetyou got to have getting up in
(13:31):
the morning to go face that.
My friend.
Say what I'm saying.
It's not what happens to us inlife, it's how we handle what
happens to this life, and you'llfind out in that book.
When I was 13, I was milkingcows.
Now picture your listeners are13 years old and they get up at
3 30 in the morning.
I grew up.
Our hog farm was at Heppner andPost Road, just east of
(13:53):
Frontier City.
That's where I grew up, fivemiles east.
My grandma's farm was atBritton Road and Post Road and
at 13, at 3 30 in the morning, Idrove from the pig farm to the
dairy barn.
Pitch dark, okay, one februarynight, about like it was when it
was cold here a few weeks ago,just nasty.
Well, just picture that.
(14:15):
And you're in a dairy barn andthat's the coldest place on
planet earth, because you got touse water.
Dad had a little old propaneheater on the wall michael, I
swear it's for looks.
I never felt any heat comingout.
Well, a heifer is a young cowthat's not getting ready to
start being milked.
Right, the pros are in thefront and the rookies are in the
back.
I'm halfway done.
(14:35):
It's dark, it's in the evening,the heifer kicks the gate down,
all the cows get out and Ithink this is real easy.
I quit.
I was going to say what?
So I drive back?
And dad looks at his watch andhe knows I'm way too early.
He said you're a little early,aren't you to be done?
I said well, I'm done as I'mgoing to be.
He said what do you mean?
I said I quit.
(14:56):
He said, oh, really, but he wasnice.
He didn't want to lose hismilker 's.
What he told me, michael, onthat mile back over there.
He said, son, that's not anoption.
We're hit calvary's not coming.
Sunday's has to be done.
I said yes, sir, I understand.
We got them all back in there.
He figured out the ones I'vemilked and the ones I hadn't.
(15:17):
And guess what, michael?
At 3 30 next morning I was backout there milking cows.
I learned at 13 that quittingis not an option.
You'll read a story in my book.
Where that story came back tome, I had bankruptcy papers in
my hands.
I'll let them read it to seewhat happened.
But you know, I survivedbecause I'm still here.
Yes, yep, but there were times.
(15:39):
I don't know if that helps youanswer the question you had, but
things are always going to becoming at us out of our control.
You've got to focus the rightmindset.
You've got to give it your best.
You've got to get creative.
Sometimes you've got to get ascreative as you've ever been.
Don't get locked in that.
This is the way it's alwaysbeen.
Think outside the box.
Speaker 1 (16:00):
That's great, great.
So let's go to number four.
Speaker 2 (16:05):
Number four is anticipating.
You have to have consistentdaily action.
In the Zigger world we call itPC persistent consistency.
Mr Zigger, the best we can tell, touched 250 million people in
his lifetime.
He's still touching peopletoday through his content and
and tom zigger I work very closewith his son, tom.
(16:28):
He said the reason my dad wasso successful jackie was real
easy pc, he was persistent, hewas consistent and he had
character and integrity.
That's it.
If you'll go out and bepersistent and consistent in
your business, work in yourbusiness, you know and we'll get
(16:48):
into some more things laterthat might help there.
So, consistent daily action.
Motivation grows when you takeaction, not the other way around
.
Yeah, many people wait untilthey feel motivated before they
start.
No, get out there.
You don't have to be great tostart, but you've got to start
to be great.
Just get started.
(17:09):
I see so many people that arefrozen right now.
Don't be frozen.
It takes risk.
Every generation needs greatentrepreneurs and you've got
some great ones listening to youout here.
Just stay with it.
Yeah, well, it changed.
You know what gets most people,michael, in this thing, in
(17:29):
small business, you want themost thing that gets them.
Yes, sir, the blind side.
I knew a man back in the 80swho was worth $60 million, went
bankrupt, left the state.
Years later I was talking tohim, he was in another state and
between that time he made itback.
(17:50):
Years later I was talking tohim, he was in another state and
between that time he made itback.
His wife had a big inheritanceand he went up into Pine Arizona
, started building $650,000,$700,000 homes In 2006, 2008,.
He got blindsided.
He said I didn't see it comingand that's where I got the blind
side.
Well, how do you prepare forthe blind side?
Well, that's what I I coachpeople on because, see, I was in
(18:11):
banking many years.
I was the most creative bankeryou've ever seen in your life
and I I'm kind of a weird bankerbecause I'm an entrepreneur.
The guy's got a sense of humor.
He stuck me in a bank.
We can talk about that later.
But anyway, consistency.
That's key.
Number four daily action.
You gotta work on it daily.
Number five growth, environmentand accountability.
(18:32):
You all heard this, all yourlisteners.
You're that.
You're the average of fivepeople you spend time with if
they list this podcast righthere and they grow and others.
You're around the right folks.
You're around the right folks.
You're in the right place,because we're all growth-minded.
(18:53):
Fill your environment withpositive influencers, mentors,
coaches, accountability partnersand who help you stay on track,
because, see, a great supportsystem turns motivation into
momentum.
None of us are smart as all ofus and I go around the country.
When I speak, michael, I geteverybody to link arms because
(19:14):
together we can accomplish a lotand be willing to share, see,
that's why you have this podcast.
That's why I wanted to be onhere.
You share knowledge.
That's what the great ones do.
Yeah, if I keep all thisknowledge to myself and I don't
write a book about it because,see, I don't want anybody to
have to go through quite theheadache that I went through I
didn't have to know what I wasdoing.
Still work on it every day.
(19:35):
Yeah Right, yep, because we'regrowth-minded.
That's the five keys, I think,to motivation, and I just
believe with all my heart.
Speaker 1 (19:48):
Well, as I often say, every day is an exciting
adventure, with problems to besolved and memories to be made.
Come on, that's a mindset that Ihave to start with every day,
and if someone's looking for thequoter of that, that was me,
because I got stuck.
(20:08):
I got stuck and so I kind oftook a little bit of my Bible
instruction and a little bit oflife instruction and I said I'm
going to create my own mantraand I'm going to live by that
every single day.
And as long as I put that inthe forefront of my day, that's
what I start with between mydevotion and my mantra of hey,
(20:31):
this is just an adventure.
There's going to be problems,just as we were promised in the
Bible, but we can get through itand there's nothing like what
you said taking momentum ortaking action to create the
momentum.
We often encourage businessowners once they kind of have a
(20:51):
plan and we'll I'm going torevert back to that in a second
but once they have a plan, whatis one thing you can do before
in the morning?
Because, when they take action,things start moving right, it
gets exciting.
Speaker 2 (21:05):
Yes, you know I'm I'm big on vision boards.
I have a ziggler planter.
Speaker 1 (21:10):
You're listening to Small Business Pivots.
This podcast is produced by mycompany, Boss.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
(21:31):
If you're enjoying this podcast, don't forget to hit the
subscribe button and share it aswell.
Now let's get back to ourspecial guest.
Speaker 2 (21:40):
You know I'm big on vision boards.
I have a Ziegler planter thatwe work.
You can only work on about fourgoals at one time, and big
goals, you know.
And it challenges me when Ihave that vision board right in
front of that planter.
Do you know, last year,everything I had on there I
checked off, done Done.
I like to.
When I was about 25 years oldand that land officer in Jones,
(22:02):
I had a guy named Mr Cockbrenner, that's pouring some concrete.
We were setting up some doublewads trying to get cashed out
Because, you know, we didacreages but we didn't finance
the mobile homes and so we towedthe note.
For 20 years we were havingsome cash.
If I could get like a landpackage deal back then it was
real hard to get.
You know, now things are mucheasier.
But he was in there one day andI had three to five cards all
(22:24):
over my desk.
I'm 25 years old, I'm learning.
We owe all this money.
I'm just trying to fight thegood fight of faith.
He said, jackie, I'm going tobring you something tomorrow
that's going to change yourworld.
I said, brother, bring it on.
The next day he brought me thisthings to do little notebook.
He said here's the deal Tonight, before you go home, write down
(22:48):
you already know I've got to dothis.
And this he said if you'regoing to have to eat the
bullfrog, you know, have to callcharlie.
Because you don't have to callcharlie, because it's not going
to be a good phone call.
He said go ahead and eat thebullfrog, he ain't gonna be no
prettier looking at him.
So call charlie.
Don't put charlie off the nextday and then done.
And then what if he by chanceyou get busy, it carries over.
Go to the next day but startback on it.
But that goes to the top of thelist.
You know when that ran out,michael.
(23:10):
I still today use yellow tablets.
I'm 63.
I was 25.
When I was at the bank, I'dkeep 10 of them.
Here's the thing about I lovenew school technology, Love it,
but don't forget about oldschool simplicity.
And mesh those two.
They simplicity and missilestoo.
They go together.
Speaker 1 (23:26):
I want to kind of revert back to the, the first of
a plan, a purpose, goals.
I know for a lot of ourlisteners they're stuck yeah,
they're stuck in a rut, and sofor a lot of them they can't
even think about getting pastthis week.
Now how can one actually thinkof a goal that they can actually
(23:51):
achieve?
Because going from zero to abillion in one week is not going
to happen.
I mean, it could happen, butwhat are some realistic tips or
techniques that people can useto discover those goals, things
that they may not know they have?
Speaker 2 (24:08):
Yeah, start small, like you said.
The thing is we live in a worldwhere you can get overwhelmed
real easy.
We're overthinking a lot ofthings.
There's four words that I use.
It's gratitude, togethernessand simplicity is the third one.
Hope is the fourth one.
Keep it simple.
This is funny.
(24:30):
We have another Ziggler coach,johnny Wan, and I was on his
podcast a year while back andhe's a lot of fun.
I call him Mr Joy, he calls meMr Grateful and I was talking
about the KISS method.
You know we've all heard ofkeep it simple, stupid.
He's Jackie.
I don't do that.
I call it.
Keep it simple, superstar.
He said God didn't make no junk.
I said I'm going to use that.
Johnny, I want to give you atrick.
(24:52):
Keep it simple, superstar.
Listener out there, don'toverthink it.
Just start small.
You can do little small goals.
I called them one minute goals.
When I was at the bank leadingpeople, I said what's one goal
this morning that you want toaccomplish?
It could be just the mostsimple thing in the world.
I need to take care of thattitle.
(25:13):
Work on that one investmentproperty I bought that.
I've been putting off, whateverit is.
You know one I'm going to startwalking 10 minutes a day, just
start.
But remember I've told youabout PC, persistent consistency
.
Another thing on your purposeand your why I think it's so
important and you might want towrite this down and listener,
(25:34):
I'll go real slow.
This is a very importantquestion.
What single, solitary word isthe bullseye of the bullseye,
the focus of the focus, thecenter of the center, the very
essence of who you are?
Your single word focus isquestion mark, and I want your
(25:58):
listener to really think aboutthat and put some time into that
.
Do you want to know what mineis?
Michael, yeah, I'd love to hearit.
Michael, yeah, I'd love to hearit.
Encourage her.
Everything I do, I build itaround that word.
See, we all have a purpose inlife and I don't know why.
Sometimes that's the hardestthing for people to try to find.
(26:19):
I had a young man I wascoaching today, 21 years old.
His word.
I challenged him.
That word was creative.
He lit up like a Christmas treeand I said Colton, you're
creative, aren't you?
He said, yes, sir, he justgrinned.
So that word, when you find it,it'll spark joy in you.
And if you can find that, thenthe rest is really pretty easy,
(26:43):
because all you got to do isbuild around that.
That's who you are.
That's what gives you passion.
To do is build around that.
That's who you are.
That's what gives you passionto get up every day, because
everything else is you know,with great people like you and
others to help us out hereremember, arms are linked.
Yeah, we can figure the rest ofit out, but what we can't do is
to know inside of your heartthe very essence of who you are.
(27:05):
You got to start there.
I think that's a powerfulquestion, don't you?
Speaker 1 (27:10):
Yes, yes, I do, yes, I do.
What are some good affirmations, beliefs, positive thoughts.
Where's a good place to findthat?
Because we see in some of theworkplaces and we just see it
over and over and so sometimesit just kind of gets muddied and
loses its value.
Have you got any suggestionsfor us to find those places?
Speaker 2 (27:32):
Oh yeah.
So in one of the coachingprograms I take everybody
through, I take everybodythrough.
This first called Choose to Win.
It's a book written by TomZiegler.
In the back of that book areaffirmations.
His daddy taught this.
Mr Ziegler taught this.
He said the eyes are the windowof the soul and when you look
(27:53):
yourself in the mirror andyou're trying to change, okay,
you can't act differently in themanner that you tell yourself
that you are.
You got to make thoseaffirmations.
So whatever you're strugglingwith maybe it's being on time,
maybe you're just somebodythat's constantly late to
meetings and you got, golly,people tell me a time way off,
just so I halfway show up ontime that can be a real problem,
right.
So when you look yourself inthe mirror and go I'm prompt
(28:15):
Morning and night, I'm anencourager, I have a positive
mindset.
Now some of those might be yourweakest link and some of them
you might be very strong in.
If you'll do that morning andnight for 30 days, just watch
and see.
If you don't change, thencontinue it every day for the
next 30 days and watch it change.
(28:35):
See when you get focused.
That's my word for this year'sfocus.
They say the NASCAR driver 180,200 miles an hour.
If he looks at the wall, hehits the wall.
If he looks at the curve, hehits the wall.
If he looks at the curveno-transcript.
And if I say you know what I'mthis?
(28:58):
I ran my first half marathonwhen I was 49 years old.
How did I do that?
Well, I'd started a few yearsbefore that.
I got where I could run threemiles in one day.
My daughter was asking, here atthe ranch, I'd run with her
little blue-heeler dog, riley.
That little dog had the samepace as me.
Dad, you're thinking aboutdoing the half marathon in
Oklahoma City.
(29:19):
I thought, yeah, right, in thislifetime.
Think about mindset, howpowerful this is.
I'm in a accountability groupat the end of that year,
december 2010, with two of mygreat friends and we're working
on our 2011 goals.
And we got down to the physicalpart and I said gentlemen, I'm
going to run the half marathonin Oklahoma City.
It came out at me, michael.
They said well, if you do,we're going to hold you
(29:40):
accountable.
I said that's right.
And I got them to agree to dothe 5K with me.
I walked out of Panera Breadthere in Norman, oklahoma.
What did?
Speaker 1 (29:49):
I just do.
Oh, I've had one of thosemoments.
Speaker 2 (29:54):
But I said and I Googled, there was a half
marathon rookie and that guy hada plan and I went in there and
I started four day a weekrunning.
Saturdays were my biggest dayand I worked out at that time at
the health club there in Normanand I remember it was my 12
mile Saturday.
It was in the evening and itwas four miles from the health
club, you know, down to 48th onRobinson, over to Maine and back
(30:16):
to the health club and my wifewas just.
I know she was nervous.
My son's a personal trainer andI think he's a little bit
nervous.
You know here's a 49-year-oldman who's never done this before
I did it.
I got the 12 miles.
I knew right then I was goingto be able to cross that finish
line.
My goal was two hours or lessand then, in May of 2011, I
crossed the finish line in anhour 51 minutes and 39 seconds.
(30:40):
And, michael, I still remembermy goodness, if I put my mind to
something else, what else couldI do?
Now I've got a bunch of medalsbehind me here.
I'm working on my 14th and I'm63.
That's amazing.
So, mindset, you got to seeyourself changing.
You got to.
You know what comes out of yourmouth.
(31:01):
Listen to what you're tellingyourself.
You know, back in the 80s Iwould, by noon I'd read the
Daily Oklahoma and I couldn'thardly pull my head off the desk
.
There were just pages offoreclosure.
You remember, yeah, you wentthrough it too, all of us here
in Oklahoma, texas, louisiana.
It was the equivalent of theGreat Depression in the oil
(31:21):
states.
A lot of people don't realizethat we went through about what
our forefathers did in the 30s,nationwide Right.
But I just happened to be oneof those faith guys and I tell a
story in there where we had a$30,000 farmer's payment due,
didn't have any money, and thisguy come by, mr Falkenberry, I
(31:45):
talk about it in the book.
Long story short I sold him$30,000 cash.
That was the amount of thepayment due to the farmer.
We're closing the day ofclosing in my office.
Two days forward, my 1987 stockmarket crashed.
He had just retired from 3m.
He lost half his retirementovernight.
He's not wanting to close onthe land.
He said, jackie, what do youthink I keep in mind?
(32:08):
I'm what?
27 years old, this man'sretired.
I said, mr falkenberry, I don'twant to tell you.
I said I get up every day and Isaid you know, I was reading
the daily oklahoma, but aboutnoon I couldn't pull my head up
off the desk so I just had toquit reading it.
I've always had a Bible and Iheld the Bible up, I started
reading that.
I just got quiet.
It seemed like an eternity.
He was thinking.
(32:29):
He said you know what?
You're right, jackie, I'mbuying the land.
He closed.
I walked across.
First State Bank of Jones wasacross the street from my land
office.
Kenneth Hayes was the president.
Kenneth, there's Mrs Peck's$30,000 payment.
He said where did you get this?
I said well, all I can tell you, it's a miracle.
I turned around and went backto work.
Speaker 1 (32:46):
Michael, that's a true story.
It happens often.
Well, let's talk about the oldphrase of life or business,
either one, whichever you wantto insert.
There is a marathon, not asprint, right?
You taught you brought up halfmarathons.
I'm working on my firstmarathon.
(33:07):
You asked me the other day areyou going to do the half first?
And I said Nope, nope, I'm allin kind of guy.
I mean, how else do you go?
You know, tell yourself, go bigor go home as they say.
So how does that translate intothe real world of life?
Is a marathon, becausesometimes we just day to day.
(33:27):
It's hard to get up and keepgoing.
Speaker 2 (33:31):
Well, that's why that clear vision you know where
you're going.
You want to take care ofyourself, you want to challenge.
I think as entrepreneurs wethrive on challenge man.
We have to be because we'rerisk takers, right.
But you know too, we got to besmart, right, you've got to eat
properly.
You've got to build yourself upfor endurance.
So, yeah, let's just use thehalf marathon or the full
(33:53):
marathon.
It's an endurance race.
So I'm starting on my secondbook.
It's going to be calledbreakfast with wilson.
That was my wife's grandfatherand for the last 12 years of his
life I had breakfast everymorning with him at five o'clock
.
I didn't miss a morning.
He was an old sharecropper downin bonham, texas, and I I've
got the greatest stories.
Can't wait to your listeners.
(34:14):
Get to know wilson like I knewhim and he was telling me one
day he, the body goes where themind goes.
The mind says we're going, thebody's got to go.
You know that helped me inrunning that race, because
you're probably already dealingwith this a little bit.
But your mind will start saying, well, you're too old to be
doing this, blah, blah, blah,blah.
(34:34):
And I would just literally haveto tell it to be quiet.
That's wrong.
We're going, so your body justmight as well go.
Yeah, and about 60% of it, onceyou get there in you is mindset,
it's mentally, it's overcomingwhen in business that way, when
you get challenged and interestrates go up that you weren't
expecting to double.
I mean I was dealing with 14%to 21% interest.
(34:54):
These look pretty cheap todayat 8 and 9 on investment
properties.
Try it.
Pay some 21% at the bank.
See how that works for you.
That's the environment I was in.
The dollars might seem smaller,but they're about four times
today.
So whatever you're dealing withtoday is the same dollars I
dealt with.
(35:14):
It's just inflation.
So life and business it'suphill all the way.
It just you know inflation andyou know so life and business
it's uphill all the way.
Just get used to it.
There's no easy button outthere.
If you got one of them easybuttons on your desk throw it
away.
Yeah, it ain't that.
It don't exist.
I asked grandpa one day.
I said, wilson, is that uphillall the way?
(35:36):
He said all the way.
And then old-timers tell youit's uphill both ways in what?
12 feet of snow or somethinglike that, oh yeah, barefooted,
you know, and yeah, I got allthe stories now.
My dad did literally go gobarefooted, uh, in the in the
summertime he said he could gethis foot was so thick he walked
on them.
Sand birds out there in jones.
(35:56):
Because grandma, my grandfather, died in 1934, 35 years old,
ruptured appendix and left mygrandmother with five kids as a
home executive, with a littlebit of debt on the farm, build a
depression.
So she went back to teachingschool.
Well, school teachers didn'tmake a lot of money back then
either, but you know what theymade it.
They survived.
They're pioneers.
(36:16):
It's what's inside of you.
Sometimes you don't know whatyou're made of until you're
challenged.
See, there is a place calledthrough and it's a real place,
right?
And here's the deal about aplace called through.
I always ask people have youever been in a place in your
life that you didn't think youcould make it through?
We've all been there at onetime or another, right?
(36:37):
But it's not really if we getin those situations, just a
matter of when.
How we respond to thesituations that we find
ourselves in is essential, andjust for me, I found out that
trusting God to bring us throughis the key.
That's just what happened forme.
That's why it's in the book.
There's no other explanation.
I wasn't smart enough.
(36:57):
I knew people were 60 millionand went bankrupt.
Why did a pig farmer from Jonessurvive?
Speaker 1 (37:04):
Very powerful.
Well, I know you've justtickled everybody's ear a little
bit.
And we're out of time.
Speaker 2 (37:12):
So how is the?
Speaker 1 (37:13):
best way that people can continue getting some more
encouragement from the chiefencouragement officer.
Speaker 2 (37:20):
Great question.
Go to JDListoncom.
That's J-D-L-I-S-T-O-Ncom.
You can get my books on there.
I've got these I Am Gratefulbracelets going all over the
place.
You can also get on Jackie'sQuote of the Week.
There's no charge If you wouldlike a free one-hour strategy
session to see if we're a fitfor whatever's going on.
(37:41):
I've got a lot of background topull from.
We didn't even get into thebanking, so maybe next time
you'll have me come on and maybewe can just do all the banking
questions you might have.
And I got the craziest storyyou guys have ever seen.
My life has been one changeafter the other.
Jdlistoncomcom, this way toreach out to me.
I'll help you in a way I can.
And, Michael, it's been anhonor to be on your program
(38:02):
today.
Thank you very much.
Speaker 1 (38:03):
Well, jackie, you've been a blessing to many, you
continue to be a blessing tomany and you're a wealth of
information, and I always ask,usually kind of like what's some
applicable advice that'sapplicable to every business
owner, no matter what season ofbusiness they're in or what
industry they're in?
But since we didn't touch onbanking yet, what is some sound
(38:25):
advice you can give to businessowners about banking?
You fill in the blank.
Speaker 2 (38:32):
Yeah.
So you know there's not manycommunity banks left.
But build a relationship withyour banker.
You'll read my book whereKenneth Hayes, the president of
First State Bank Jones, loan memoney and they were foreclosing
on the shopping center.
In the middle of foreclosure,that man loaned me money.
Well, why did he do it?
Because I had character andintegrity.
He knew me since I was a littleboy.
Build those relationships andif you owe somebody money, go
(38:55):
look him in the eye.
If you're struggling, don'tdodge him.
Go look at, tell them what youcan do.
Come back the next week.
Could we all get in thosepatches that we didn't expect?
You know, maybe you bought aproperty and that thing's full
of mold.
You didn't know it.
Oh my gosh, now I've got.
I'm losing my tail.
You know that happens right andwe hit that blind side again.
(39:16):
But I will tell you one lastthing here, and I've got a
question for your listeners whatwould happen if the whole world
became grateful?
Michael See, gratitude isn'tjust about saying thank you.
It's a mindset that rewires theway we see challenges,
opportunities and one another.
So I want to encourage you begrateful.
(39:37):
Be grateful that you have abusiness, be grateful that you
know, one time I was complainingto my friend on the porch and
he said he listened to me and hefinally said this, jackie, at
least you got doors to knock on.
I don't have any.
I said, oops, rick, I got awhole better, new pair of
glasses today.
So, see, don't dwell on see.
(39:58):
Gratitude helps you.
Be grateful for what you have,not what you don't have.
And the chances are, if you'regrateful, you'll have more to be
grateful for.
And that's the best way I canexplain it.
Speaker 1 (40:06):
Amen, jackie.
Thanks again.
I encourage our listeners to gosign up for your email.
I get those and they're veryencouraging, especially at the
end of the week, kind of set theframework for your mind for the
weekend, so that you don't justget too loose and have too much
fun.
We don't want that.
We want you to stay focused.
(40:26):
That's one of the.
That's the key word is focus.
Yeah, yeah, all right.
Thanks again, jackie.
We'll see you soon.
Thank you, it's an honor.
Thank you, michael, my pleasure.
Thank you for listening tosmall business pivots.
This podcast is created andproduced by my company, boss.
Our business is growing yours,boss offers flexible business
(40:49):
loans with business coachingsupport, Apply in minutes and
get approved and funded in aslittle as 24 to 48 hours at
businessownershipsimplifiedcom.
If you're enjoying this podcast, don't forget to hit the
subscribe button and share it aswell.
If you need help growing yourbusiness, email me at michael at
(41:10):
michaeldmorrisoncom.
We'll see you next time onSmall Business Pivots.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!