October 22, 2025 • 40 mins
In this episode of Small Business Pivots, host Michael D. Morrison, Founder & CEO of BOSS, sits down with Kristi Chaves, a seasoned business coach with over 11 years of experience helping service-based entrepreneurs grow and scale online the non-conventional way.
Kristi shares her journey of building her business organically without the “corporate safety net,” focusing on client retention, transformational coaching, and marketing that plays to your strengths. From overcoming mindset blocks to designing a business that aligns with your lifestyle, Kristi breaks down what it really takes to scale sustainably—without burnout, rigid rules, or chasing unrealistic revenue promises.
You’ll discover:
- Why clarity about your life vision is the foundation of business growth
- The early mistakes that kept Kristi “stuck” and how she broke through
- The role of mindset, nervous system regulation, and resilience in business success
- How to market to your strengths instead of forcing cookie-cutter strategies
- Practical insights for service-based business owners ready to scale beyond referrals
Whether you’re just starting out or feeling stuck after years in business, this conversation will give you a fresh perspective on creating a business that not only makes money but also supports the lifestyle you truly want.
📌 Small Business Pivots is ranked in the Top 10% of podcasts globally. Subscribe now for authentic conversations with entrepreneurs and experts who know the struggles and share the solutions.
Kristi Chaves: Business Coach
Website: https://kristichaves.com/
Instagram: https://www.instagram.com/kristichaves/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Host (00:00):
All right.
Welcome to another SmallBusiness Pivots.
Today we have another specialguest from around the world on
the West Coast, is where she'scoming to us from today.
But we all know no one but thebusiness owner can introduce
themselves and their businesslike the business owner.
So we let you have the stageand tell us what you want us to
(00:21):
hear.
Guest (00:23):
I love it.
That is so great.
I'm Christy.
I'm so happy to be here.
And I am a business coach, andI specifically help
service-based providers to growand scale their business online,
the non-conventional way,though.
My background is I've been acoach for over 11 years.
I've never had a corporate job.
(00:43):
I've never had a normal job inthat sense.
So all I know is coaching andentrepreneurship, which I
actually think is so incrediblyhelpful because I just I never
had that back door.
And I've been able to scale upmy coaching business super
organically, a lot throughclient retention, creating
really great experiences forclients and always kind of being
(01:06):
a step ahead of where theindustry is going and really
creating marketing that speaksto your strengths.
So that's like what Ispecialize in.
And I'm super passionate aboutit.
I love it.
I love what I do every singleday.
Host (01:19):
Well, it shows.
And so for our listeners, Iencourage you to buckle up
because you have two coaches onthe show today.
So, but let's introduce theshow real quick and we'll be
right back.
Welcome to Small BusinessPivots, a podcast produced for
small business owners.
I'm your host, MichaelMorrison, founder and CEO of
Boss, where we make businessownership simplified for
(01:43):
success.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours at BusinessOwnership Simplified.com.
All right, welcome back toSmall Business Pivots from coach
(02:06):
to coach.
Thank you for being on our showtoday because small business
owners are struggling, right?
And so we have a lot of peoplethat's read the big, popular,
famous books.
But before they read the books,we all grew up.
And I know you grew up as achild.
Many of us maybe had trials andtribulations.
(02:26):
Some of us had a fantasticlife.
I cannot resonate with thatkind, but some of us did.
But was there anythingchallenging that you grew up
with?
Because small business owners,a lot of times it's their head,
that thing between their earsthat holds them back.
Anything like that that you hadto overcome so people can kind
of relate to your topic?
Guest (02:45):
Yeah.
So I actually have a reallyunique background in the sense
of both my parents wereentrepreneurs and both of them
were coaches.
So I actually grew up.
So I would love to, I always amtransparent in that.
Like I didn't grow up in atypical way, in the sense of
(03:06):
because I always saw parents whowere coaching and, you know,
doing their businesses.
But it's like it comes withanyone who has a business,
right?
Knows it comes with ups anddowns.
And it comes with so manyshifts and so many changes.
And I think being in thatenvironment as a kid was
absolutely amazing.
(03:27):
But also it's like, it wasn'tjust like this ever consistency
ever of anything.
It wasn't a consistency of thisis how the business is gonna
go.
This is how the parents aregonna be.
But it did really come with alot of exposing me to a world of
constantly breaking free of myown mindset and my own way of
seeing things.
I actually went to my mom has ameditation leadership movement
(03:51):
business still now of over 55years.
Host (03:54):
Wow.
Guest (03:54):
So it's wild.
Yeah.
I so that I went to workshopswhen I was like 13 years old.
So I actually grew up going topersonal development workshops
with oftentimes people triple myage, and I just sat there in
misery, but I'm so grateful forit now.
Yeah.
It changed my life.
Host (04:15):
That's that's funny.
I don't know why I'm reallysharing this, other than just
maybe a proud dad moment.
But my son, my oldest son, he'sin his 20s now, but he had to
go through the same thing youdid.
And I always wondered if he'dlike ever catch on to anything I
was saying, right?
So because you you said just asecond ago, you were sitting
there in misery listening tothis and that.
(04:37):
Well, uh, not too long ago, Iwent to his where he lives, and
in one of his rooms, he hadthese poster boards with almost
every quote I've said for hisentire life up on the wall.
I was like, okay, he waslistening, so it did work.
Yes.
So I can relate.
I was your parents, and you'remy son.
Guest (04:56):
Exactly.
It does work.
It's funny.
It's just like it you are soimpacted, and even you can
resist, resist, resist, resist.
But I think about it now, andso many of the things that I
teach in business, when I take astep back, I go, Oh my gosh,
those are everything my parentsmodeled to me and things that I
liked and things that I didn'tlike, but they're, you know,
(05:17):
we're so impacted by that.
Host (05:19):
Absolutely, absolutely.
So, well, let's talk about howyou coach because I'm looking at
your website and it says uh thetransformational business
immersion that help you scale to$100,000 plus without burnout,
rigid rules, et cetera, etcetera.
So the thing that really caughtmy attention was you have a
(05:40):
manageable number.
A lot of these coaches, like,let's scale to the millions, and
you know, it's this big numberthat most business owners can't
even relate to or fathom.
Like, I'll never get there.
I can't even make payroll thisweek.
So what are some of the firststeps that business owners or
listeners need to hear from you?
Guest (05:58):
Yeah, I think that the biggest thing, that is the
biggest thing.
I think everybody learns fromthese like really big business
owners, like you're AlexHermozzi, your big guy, you
know, and it's awesome.
But if you don't master thebasics and you don't master also
what your business needs andwhere your what your skill sets
(06:18):
are.
So something that's verydifferent in the way that I
coach is I'm very big aboutpeople designing a business
model first off of the life thatthey actually want.
And I think a lot of people dothis in reverse.
They go after the money andthey go after what they think
will be nice, you know?
And I think that the thebiggest thing is that it's
(06:43):
actually you actually reallyneed to think about, and this is
something I was reallyintentional about is thinking
about like, what do I want mylife to look like in five to 10
years?
And what is a business modelthat fits into that?
You know, and I think thatthat's something that I'm very
I'm I really start with all myclients with is really making
(07:05):
sure that we have a model for abusiness that is gonna give you
that life that you want longterm.
And then we look at the salesand the marketing and the offers
and everything.
But I would say that's honestlylike the first thing that I
look at because I see so manypeople build businesses that
eventually they hate and theydon't like because it's not it's
not giving them the actuallifestyle that they wanted long
(07:28):
term.
Host (07:29):
Yeah, that is powerful because with the clients that we
work with, or even those thatthat we don't that I feel are
successful, when I ask themwhat's your favorite part about
owning a business, I don'trecall any of them saying money.
It was all it was always thefreedom.
Guest (07:45):
Yeah.
Host (07:46):
And so starting with, you know, what do you want in life
versus trying to chase a number?
Uh for most people, thatdoesn't work, like you said.
So that's that's prettypowerful.
So we've established a businessmodel, then kind of where do
you go from there?
Guest (08:01):
Yeah.
So the first thing I do is Iidentify the lifestyle and then
the model.
And then the biggest thing isreally making sure that every
business owner is reallybuilding out a style of business
marketing.
And I think you really need tomarket and build out the
foundation to your strengths,right?
So so much of being a businessowner, honestly, is being bad at
(08:23):
things.
So much of it.
You're not good at thingsbecause you're learning.
And I think it's this illusionin business that people don't
realize until you're in it.
And I feel that once you getfurther along in business, you
realize, oh, I'm just not evergoing to be an expert at
everything in my business.
And that's the whole point,right?
The whole point ofentrepreneurship is to innovate,
(08:45):
is to think creatively, is tobe ahead of the curve.
When something's not working,how do you problem solve it?
And I think though, inmarketing, and when you're
especially when you're starting,like do as many things to your
strengths as you can becausethere's so much that you're
doing that isn't your strength,you know, and that you are
learning.
And I think that that'ssomething that's really
(09:06):
important to be able toself-identify is know what you
are really good at in business?
What are things that just comenaturally to you?
Maybe it's the people, maybeit's the marketing.
It matters what your businessis.
And then look at how do I buildmy skill set in specific areas.
And I really like the wordskill set because it is saying
(09:30):
you're not supposed to know howto do it.
And it's literally a skillbuilding that you have to put in
the reps and the practice ofgetting better at.
And that is literally the onlyway.
No book or podcast is evergoing to outdo what repetition
and just practice is going togive you.
Host (09:47):
So we're kind of talking about the early phase of
business.
And unfortunately, I know a lotof business owners that are
stuck there and they're probablya decade old, right?
Never got past that startupphase.
What were some of the thingsthat you learned in your own
business?
So it's easy for us to say,here's how we do it.
And then do we do it?
Not always.
(10:08):
We try to follow the practice,but we run into obstacles.
What were some things that youran into so we can really be
authentic and honest about, hey,business owner, you're not the
only one going through this?
Guest (10:19):
Yeah, totally.
So I so I started actuallycoaching when I was 21 years
old, which is wild.
I had someone approach me whenI was in college and said, Hey,
can you teach my son what you'vedone?
You're so confident, you'redoing well in school, you have a
really balanced life.
Like, can you teach him?
And I had no idea what I wasdoing.
Clearly, I was 21 years old.
(10:40):
Yeah.
Uh that was yes.
I said yes.
Never one of business say yes,especially in the early stage.
And so what ended up happeningis that I naturally started one
person started referring to thenext to the next.
And the next thing I knew is Ihad clients, which was awesome.
It was amazing.
I had different clients fromreferrals.
(11:02):
But what I realized though is Idon't actually really have a
business that I'm in charge of.
I just have a business that ifa referral comes in, cool, I'm
lucky.
And if my clients stay,amazing.
But I don't have any chargereally over my business.
And I think that that was thebiggest, honestly, realization.
(11:25):
And I'm just gonna say it likeslap in the face of reality,
like thinking that I had so muchtogether in my business, but I
had no marketing, I had nopresence online or offline, I
wasn't doing anything to bringsales in.
So, in some ways, it wasamazing because I had clients,
but I didn't actually reallyhave a business.
(11:47):
And so when I really went togo, okay, I'm gonna learn online
marketing, I'm gonna learn thisthing that I see people doing.
It was such a massive ego hitto go from having clients to it
was like I felt like a master atcoaching, but then I came over
to learn online marketing and Iwas like, I'm a baby and I know
(12:10):
nothing.
And I actually am so like I notdoing well because I didn't
know and I was learning.
So I honestly think that wasone of the hardest things to
navigate was these dualities ofconfidence and then realizing
I'm going in the online spaceand learning about social media,
(12:31):
email marketing, funnels, allthese things.
And I'm like, I don't know howto do any of it, and I feel like
a complete failure in it.
And um, luckily we learned andwe put in a lot of reps.
Host (12:40):
Yeah, I bet you did.
So I don't know if you wereblessed enough with those
clients to be able to affordoutside services, but a lot of
business owners they can't.
So, what kind of advice orinsights do you have for those
where they're like, I know Ineed to do marketing and I know
I need to hire an accountant,but the funds just aren't there,
and everybody keeps saying,well, go get more sales.
(13:02):
And I'm like, you know, so theythey had this balancing act of
what's most important.
Guest (13:07):
Totally.
Yeah, and just to say, I didn'thire someone to help me with
marketing, like my social mediaor anything until a couple years
ago.
So it was definitely doable onyour own.
And obviously, it's nice whenyou have the funds to hire out.
It's definitely one of thefastest ways to scaling is
hiring.
But I would say that thebiggest thing is just
(13:29):
identifying, you know, there's alot of this is what did help me
because of my upbringing.
So I watched my mom build herbusiness from word of mouth.
No online marketing, nonothing.
And in some ways, I think itreally exposed me to the real
foundational roots of businessand of entrepreneurship that
gets very out, like is not verytalked about in the online
(13:53):
space.
There's so much noise of whatyou should do, and so many
different philosophies on thisfunnel and this way, and this is
how you generate sales and getyour ads going and do it this
way.
And and I think in some ways,because I watch my mom just
literally go, I need a goodproduct, right?
I need a good offer, I need tobe have like a my business has a
(14:17):
mission.
I need to be able to talk aboutit everywhere I go.
I need to invite people to it,I need to give them a good
experience and then do it allover again.
And really, when you thinkabout business, that's what it
is.
And so I would say if you don'thave all of the marketing and
budget, it's really dialing in,like, where are the
(14:39):
opportunities right below yournose that you're not taking
because you don't even you thinkyou need more together.
And I think that's the thingis, and so much time clients
come to me and they're like, Ineed this together or my website
or this.
I'm like, no, you don't go getsome clients, then let's build
out that website.
Like, I don't even let clientstouch a website until they're
(14:59):
already full with their withtheir client load.
Because I said, You don't evenknow what you're talking about,
you don't know what you'resaying, it's going to change.
So you're gonna spend all thismoney on copy that isn't even
gonna be what you am.
Host (15:13):
Amen.
And well, and to your point,for those that are listening, if
you are in that scenario,something that I learned to
piggyback on is if you thinkabout the time, so you could
spend hours learning how tobuild a website and do all the
copy.
And first of all, like yousaid, you're never gonna get it
(15:35):
right.
You just started.
But secondly, uh all the hoursthat's spent, or you can go have
a coffee with someone in anhour and at the end they can
say, Where do I sign up?
Yeah, right, to build thoseclients out.
So that's a very valid point asfar as pick your time wisely,
right?
What may be right underneathyour nose.
Guest (15:55):
Totally.
Absolutely.
Host (15:56):
Yeah.
So uh what else?
What else do we have here asfar as business owners that are
stuck?
Because most of our listenersare probably stuck in their
business, overwhelmed, workinglots of hours a day, doing all
the different hats.
What else do you have for us?
Guest (16:15):
So I think one of the biggest things is also being
able to really separate out youremotions about your business
and the facts of what is neededin the business.
So, one of the things that hashelped me so much because my
background is in moretransformational mindset
coaching, I have a ton ofexperience with basically
(16:35):
helping people break through theway that they're seeing things.
Cause I just want to say it,your success in business comes
down to how you see it and comesdown to the actions you take
will dictate based off of theway you're thinking about your
business and the way you'rethinking really about yourself.
And so that is why a lot ofsuccess in business also comes
(16:55):
from you being able to masterhaving your emotions, having
your feelings, having all thethings, but separating that from
what is actually happening inthe business.
And I will say, I think thatthis is what keeps a lot of
people stuck is that you aren'tfocused on the areas of your
business that are actuallyneeded because likely you're
(17:16):
triggered by it, you're avoidingit unconsciously.
Unconsciously, you've alreadydecided you're gonna fail at it.
So you're already trying adifferent tactic to distract
yourself from the one that youdon't even know if is gonna
work.
And so I think one of thebiggest things is really
honestly becoming a master ofyourself, your nervous system,
your mind, your emotions, andyour actions is everything.
(17:39):
And you can learn that throughpodcasts, through books, through
all of it.
Like you do not need to go takea program.
I mean, obviously working withsomeone is very helpful, but you
don't need to.
And it really is this because Ithink a lot of times,
especially when you're stuck,you're identifying, you see
everything through the lens ofstuckness, what's not working,
(18:02):
what's not sticking the way thatyou want it to.
And it's going to mold the waythat you move.
Instead of really business isabout having all of the emotions
you're having about everythingin life, your life, your
business, all of it.
And it's about being able toactually identify what area of
my business actually is stuckand what is actually needed.
(18:25):
And am I doing the thing thatis actually needed to make
myself not stuck?
And and really in that mindset,also, you know, I grew up with
this philosophy that has alwaysbeen ingrained in me is there's
always three solutions to everyproblem.
And what that always taught mein life is there's always
solutions.
(18:45):
So if I do not see thesolution, I am not looking hard
enough, I'm not opening my mindenough, and I am not open to the
possibilities that are aroundme.
And I think that way ofthinking has helped me so much
in business because every timewhen I've been stuck in
business, I right away go into,okay, what is the circumstance?
(19:06):
What are what are our avenuesthat we can take?
Is it budget?
Is it this?
Is it leads?
And then how can I, what is thebest step for me to take from
here?
But it's really important towork with your own psychology as
you're running a businessbecause if not, you will make
really expensive mistakes,honestly.
Host (19:27):
Yeah.
Yeah.
True story from experience.
I've made plenty of those.
So I also I also tell clients,I say, the the investment you're
making on coaching actuallycost me like a billion times
more, you know, because I'mteaching you what not to do more
(19:48):
than I am what to do.
So on the mindset.
So the two things I love inlife are coaching businesses,
helping businesses, but thenalso neuroscience mindset.
I just dig that stuff.
So any insights tips on that,because that is so huge.
And you've made a very validpoint.
(20:08):
We work with uh business ownersthat come to us and they think,
well, I got a sales problem andI got this and I got that.
And it's like two-thirds of thepeople we end up working with,
we end up going into theirbetween their ears, their heads.
Everything you said, I was likethinking of this business owner
and that business owner.
I'm like, you don't have abusiness problem, you have an up
(20:31):
here problem.
Any insights that you can givethat you know that could help
someone if they've neverexperienced or gone through any
kind of stuff?
Guest (20:40):
So uh I'll take it a layer deeper, even.
So my background is in a lot ofsemantics.
Host (20:47):
You're listening to Small Business Pivots.
This podcast is produced by mycompany, Boss.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as twenty four to forty-eighthours at business ownership
simplified.com.
(21:09):
If you're enjoying thispodcast, don't forget to hit the
subscribe button and share itas well.
Now let's get back to ourspecial guest.
Everything you said, I was likethinking of this business owner
and that business owner.
I'm like, you don't have abusiness problem, you have an up
here problem.
Any insights that you can givethat you know that could help
(21:30):
someone if they've neverexperienced or gone through any
kind of musical stuff?
Guest (21:34):
So uh I'll take it a layer deeper even.
So my background is in a lot ofsomatic coaching.
So soma is your body, and yournervous system is in your body.
So actually, it doesn't juststart in the mind, it actually
starts in your physical body andyour nervous system, and our
thoughts are generated from ournervous system.
(21:56):
And so a lot of what I do ishelp people in being able to
become a master and really toattune to what's happening in
your body before the thoughtseven get triggered, right?
So a lot of your entiresubconscious and unconscious is
happening in your body.
So that means thoughts you'rehaving about what you can't do
(22:17):
or things that you've beentriggered up from your past that
are being projected onto thisbusiness experience that you
don't even know you're doing,lives in your body.
And our sensations andtenseness, like if you've ever
experienced your tight beingyour chest being tight or that
feeling in your belly, that isliterally your body being like,
hi, I am trying to yell at you,but this is my version of trying
(22:41):
to get your attention.
And if you learn how to tuneinto your body and go, there's
actually an emotion, there'sactually a thought tied to every
physical sensation that we'rehaving.
And when you can learn toattune to, you know, even before
I go to do something inbusiness, and sometimes I'll
(23:02):
have that feeling.
I tune in, like, is it fear?
Have I already decided that I'mscared that I'm not going to be
successful?
Or am I excited?
Or is it what is actually goingon?
Or is it triggering up anexperience that I had, you know,
from I had this example thatcomes up all the time when I was
in like seventh grade.
And it it's it's the sameexperience, but yet it is
(23:26):
impacting how I move in mybusiness because I lived it.
So I think that one, it'sreally learning how to not just
be attuned to your thoughts, butalso really how to attune to
your body and the sensationsthat you're having in your body
and the emotions you're havingin your body.
And really what it comes downto is not avoiding it.
Like I think so much of societyand even positive thinking is
(23:52):
still an avoidance of whatyou're feeling.
And anything you avoidcontrols.
So that's why for me, rightaway, even I was on a client
session right before this, andyou know, he's in real estate
and he was talking about feelingfrustrated.
And when we really, I was like,where is it?
Let's go into it.
And what was it?
It was like, oh, I'm scared I'mgonna fail at this.
That that's what was underneaththe frustration.
(24:14):
It wasn't frustration, it was afear.
And a lot of times in business,a lot of the time it is a fear
of some deeper fear is livingthere.
And if you don't face it headon, it will drive the actions
you take unconsciously.
Host (24:30):
So, with that being said, do you think that's why a lot of
business owners procrastinatebecause they don't have a way
forward?
There's something holding themback.
So it's not reallyprocrastination, it's more about
uncomfortableness.
And so I'll just find somethingeasier to do because that's
what business owners do.
Guest (24:49):
Exactly.
And what and really what it is,it's avoidance of stretching
their nervous system capacity tonot be good at something,
right?
So a lot of us, that's whyactually just to say, you see a
lot of athletes or people whoare really diligent in fitness
actually really successful inbusiness.
And I think there's a verystrong correlation.
(25:09):
They have the nervous systemcapacity to not be good at
something and to put in the repsand do it anyways and overcome
that level of resistance.
And that's why you see, I seeit happen all the time,
especially in the coachingspace.
I cannot even tell you how manypeople who are like uh who did
shows and did fitness shows andall these different things or
(25:31):
trainers now are supersuccessful in the coaching
industry.
And it's because they have thenervous system capacity to be
with the discomfort of not beinggood at something, potentially
failing at something, andstaying with that level of
discomfort somatically and thendoing the action.
And that's where I do thinkit's about building your
capacity for discomfort of notbeing good at something and not
(25:55):
lowering your bar because you'renot good at something.
Host (25:58):
Yeah, that's well, well said.
What do you think are some ofthe essentials?
We've kind of talked about thethe startup part of the business
model and all those things, anda little bit about the mindset.
But you know, for those of usthat get stuck, so we've done
all the right things, but we'rejust literally stuck.
(26:18):
What are some of those thingsthat can get people unstuck?
In other words, uh most of thetime it's because they've ran
out of time and they don't knowhow to delegate and they're just
trying to do everything.
But I hear business owners allthe time, this all sounds good.
I know I can scale, but I don'thave time to spend on anything
else other than my day-to-day.
Guest (26:39):
Yeah, that is a great question.
I mean, I think I know, right?
Host (26:44):
I get it all the time.
Guest (26:46):
Yeah.
Host (26:46):
Like you're just giving me busy work, and I'm like, I
don't have time to do it.
And I'm like, well, you got tofind time somehow.
Guest (26:52):
Yeah.
Well, and I think to yourpoint, kind of like what I was
talking about, is number one isyou have to look at if you feel
like you don't have time and youfeel stuck and you want to
scale, you have to look at howyou need to find a way in your
mind that there's a solution toscaling with your current
reality.
And if you don't see it, it'snot gonna happen, right?
If all you're seeing, I don'thave time, yeah, you don't have
(27:16):
time because that's how you'reseeing life, right?
It's like you're creating yourthinking, you know?
And so really being a businessowner is constantly expanding
your reality to a solutionorientation.
And there is a solution, and Ican find the solution.
So I would say number one islike you gotta change the way
and hold space that there is away that you can do everything,
(27:39):
and you just probably are notlooking at it in a way where
there is time for thosedifferent things, or maybe there
is a solution, or maybe thereis someone who can take
something off your plate in yourpersonal life that you didn't
even realize is taking away fromyour business.
And I will just name that likethat that has been so huge for
me, especially as a mom and abusiness owner, to really not
just delegate in the business,delegate in my life.
(28:02):
Like anything that is not thatI don't need to be doing, that
is the secret to scaling.
I delegate.
And I just to be very clear,don't spend a lot of money on
health in my life or in mybusiness.
It's simple.
Um, but I think that that isthat that's one thing is like
changing the perception of howyou're seeing it.
And you have to see thatthere's time for everything.
(28:23):
And then I think it's also, youknow, in business, a lot of it
is phases, right?
You go through phases andsometimes it is phases of like,
I know I want to scale.
And because of where I'mcurrently at, I do need to put
in more time right now to justget myself to that next step, or
I need to move things around inmy life.
And I think, you know, a lot ofpeople who, again, luckily I do
(28:46):
not come from a corporate job,so I don't know what a nine to
five is like at all.
Um, but I think a lot of timesbusiness owners can get caught
in like a clock in, clock outframe of thinking, or just, oh,
I don't have time.
It's like the way I think of mytime is I have seven days a
week to live my life.
Seven days a week to live mylife.
(29:06):
Work, mothering, wifing,selfing, enjoying myself at the
beach.
I have seven days.
I have 24 hours a day.
How do I want to choose to usethose 24 hours for that week?
Is how I look at it.
I do not set a this is myschedule.
Every season of business oflife requires something
differently.
And I think it's also makingthat decision about, hey, if you
(29:29):
want to scale up, do you needto change things in your
personal life to work for the toset things up for the next
level?
And it's not working a ton ofhours.
I found it's actually knowingwhat to work on.
Host (29:43):
Yeah.
That just I'm sitting herethinking of people in my head
that have that can relate tothis.
Cause I'm like, it's you'rebasically, or I guess an analogy
would be that taking ourselvesto our younger selves when we
didn't have money.
If you still don't have money,you can relate to it now.
But when you didn't have moneyand you had to save 400 or come
(30:06):
up with 400 bucks a month, whatdo you do?
You go look and see, well, Ican get rid of Netflix, I can
get rid of this and this.
And that's what you're talkingabout.
It's like if you want it badenough, you can find the time.
Just go delight, just you know,remove and maneuver
responsibilities and things likethat.
So that's that's real powerful.
So when we um get to thisscaling section, and I know this
(30:31):
is real hard for businessowners as well, because we talk
about the word scale.
Well, as a business ownerscales, we're not this little
business owner anymore, right?
We're leading an organization.
So that's a transtransformation in itself.
What do business owners thatare now I would consider CEOs,
regardless how we want to usethe term, what should they be
(30:55):
working on?
Like once once we're out of thebusiness and we're working on
the business, one of thequestions I'm always asked, in
other words, is what am I gonnado if I'm not working in the
business?
Do you have any tips or insiderinformation?
Guest (31:09):
I would say number one, you know, your job as a CEO is
to be innovating.
You know, your job is toinnovate into vision and to see,
like always be aware of thenext evolution of where things
are going because business isalways changing, also, just to
say.
And so your job is to like bein that creative space.
(31:30):
And that's why I really thinkCEOs need space to be creative.
Like if you're always in thebusiness, you can never step
outside to see a bigger visionof what's possible for the
business if you're just in theday to day.
All you you're just gonna seethe reality of the day to day,
which isn't that just to say inmy business, I do coaching.
I coach and I run the business.
I do both, right?
(31:51):
So I'm in the business and Iwork on the business, but it's
still I it's very scalable,right?
And my job is constantlyinnovating, seeing how I can
innovate my programs, thevision, where I'm going in my
business.
That is my job.
And I think that that is numberone.
And then the other thing isalso, you know, as a CEO, is
(32:12):
being aware and managing all thedifferent elements of business,
all the different facets.
And like your job almost islike always making sure that
everything is like running likea well-oiled machine.
And if it's not, your job is tomanage it and to get it working
well or look at what's needed,but like it's looking at it from
a different perspective.
(32:33):
I think it's really different.
You know, I think of like abird, a bird looking down at a
town or a house.
You have a bird's eye view onthe town or the house.
And that's really what CEOs aredesigned to do.
They see ahead, they see below.
You can catch things, but it'snot being in it that you're
limiting your viewpoint of howvast the vision gets to be.
Host (32:55):
Yeah.
So do you own other businessesor are just the coaching?
Guest (33:00):
Just the coaching.
Just coaching is my show.
Host (33:02):
That's enough.
Guest (33:03):
That is enough.
That is enough for what I loveto do and when I what I want to
like, it's just my mission andmy heart to do more of it.
Host (33:12):
Now, you and I uh well, I've been a coach or owned
businesses for almost threedecades as of this show.
But how does a business owner,because you mentioned something
I forgot about?
Business owners, like you said,think of time.
So like I need to be at theoffice at eight, I need to work
to at least five, and then Ineed to do how does one overcome
(33:36):
like I can't fathom that kindof mindset because I I use I do
work-life integration instead ofwork-life balance.
So, like if I go early in theafternoon to a kid's function at
his school, he knows that I'mtrading that time for maybe
having to do something in theevening.
So, but I'm still with him.
But I am present at all times.
(33:57):
I don't just go to go.
But how can one flip thatmindset?
And you may not know since youweren't in the corporate world,
but how can one flip thatmindset of thinking like I have
to be in the office by eighto'clock?
Cause that's when you'resupposed to be at work.
Guest (34:10):
Yeah.
Well, I think actually one ofthe biggest things that helped
me, because even when I startedin my career, I was coaching
more like normal business hours,and I was filled with
one-on-one coaching.
But now I run a lot of groupprograms, masterminds.
And so I don't have that manycalls on my calendar.
So I work when I want to work.
(34:32):
And also, as I said, like I, orwe said before, but I have a
one-year-old at home.
So my life and my time is verydifferent.
And I think that really theshift is really seeing your
again, it's like you have, let'stake a month or a year.
I personally really recommendthinking of your business in
(34:53):
seasons because really everyseason of your business, about
every quarter, your businessmight need something
differently.
It might need more of a moretime into it.
Maybe you're in a launch periodof a product or an offer or
something and you're reallyworking on something and it
requires more of you, you know?
And I think it's not thinkingabout business as, you know,
(35:15):
eight to five, nine to fiveevery single day, but it's
really looking at the longevityof the year.
And something I'm very bigabout with all my clients.
I always say, plug in all ofyour personal life things first,
like personal life, vacations,family, put that in first.
Make work work around it.
But if you don't plan for it,then you will be in that
(35:36):
push-pull between your personallife and work.
And so I really think that itis that notion of like really
looking at the season.
Like, am I in a growth season?
Am I in a maintenance season?
And then instead of thinkingabout time, think what is
required to get done in theseason.
And then where does my timeneed to go based off of that?
(35:58):
Because yeah, same for me.
Sometimes I will work at 7 a.m.
and I have Fridays off with mydaughter.
And, you know, I have limitedchild care, but I can get my
whole business running and it'stotally fine.
So I think it's just adifferent way of yeah, thinking
about it.
Host (36:14):
Absolutely.
Was there anything that Ihaven't asked that you're like,
I really want to talk aboutthis?
Guest (36:22):
I mean, I would say that the biggest thing is just like
anywhere that you are in thestuckness, is that there is a
solution.
And business is really simple.
As complicated as it feels, itis actually insanely simple.
And if you're not seeing thesimplicity of your path, it's
also likely that you're thinkingabout it in ways and stressing
(36:45):
about it and creating a lot ofextra anxiety internally that's
going to limit your ability tosee the simplicity of a business
because it really is like awell-oiled machine.
And when all the pieces are inplace, it runs well.
And then one breaks and you fixit, and then another.
And it's just, I think also theother thing is you're, you
know, someone said this, and Ilove this quote is like you're
(37:06):
in the business of problemsolving.
You're always gonna have aproblem in the business.
So anywhere you have anillusion that it's just all
gonna be running perfectly, itdoesn't exist.
But that's part of the fun.
And if you orient to like, oh,it's fun, I what's our next
problem we get to solve in thebusiness?
And how do we have fun andinnovate and creative?
(37:28):
You're gonna enjoy the processbecause it really is about the
process of your life and yourbusiness that makes it
enjoyable, not oh, I hit Xamount income in the business.
That's great.
They those moments live forfive seconds, 10 seconds, maybe
an evening, if that.
And the next day you have abusiness run.
Host (37:46):
Yeah.
Well, for our listeners, justfor confirmation of what you
said, you said business issimple, right?
Well, for those watching thevideo, our company name is Boss
Business Ownership Simplified.
So you have two businesscoaches here saying it is
simpler than what we're makingit out to be.
(38:07):
And so that is the value of acoach.
How would someone get a hold ofyou?
Guest (38:13):
You think the best way is you can come over to my
Instagram.
That is the main way that Iconnect to people, and you can
just say you listen to podcastepisodes, say hello.
I have lots of different thingsI can share with you there.
And yeah, would love, wouldlove to hear from you.
Host (38:28):
Are you on LinkedIn at all?
Guest (38:30):
I'm not on LinkedIn.
I am a simple gal just onInstagram.
That's it.
Host (38:34):
Keep it simple.
Keep it simple.
Guest (38:36):
Well, yes.
Host (38:38):
Uh, so if you're in a room of business owners, I always
follow up with this question,and they could be all seasons,
different industries.
What's one thing that would beapplicable to all of them, no
matter where they're at in theirbusiness?
In other words, it could be aquote, a book, just one final
tip.
Guest (38:58):
I would say the thing that would be applicable to all
of them is yeah, really knowingwhat you want for your life.
I said it in the beginning, butit really applies every stage.
Knowing what you want your lifeto look like and making sure
that you're building a businessconsistently to that.
Host (39:21):
Clarity equals confidence.
So you gotta have the clarityfirst, or you're always gonna be
struggling.
Well said.
Christy, appreciate you sharingyour insights with our
listeners and me today.
I wish you continued success.
Guest (39:37):
Thank you.
Thank you for having me.
Host (39:39):
My pleasure.
Thank you for listening toSmall Business Pivots.
This podcast is created andproduced by my company, Boss.
Our business is growing yours.
Boss offers flexible businessloans with business coaching
support.
Apply a minute and get approvedand funded in as little as 24
to 48 hours at businessownership simplified.com.
(40:02):
If you're enjoying thispodcast, don't forget to hit the
subscribe button and share itas well.
If you need help growing yourbusiness, email me at Michael at
michaeldemors.com.
We'll see you next time onSmall Business Pivots.
All right.
Welcome to another SmallBusiness Pivots.
Today we have another specialguest from around the world on
the West Coast, is where she'scoming to us from today.
But we all know no one but thebusiness owner can introduce
themselves and their businesslike the business owner.
So we let you have the stageand tell us what you want us to
(00:21):
hear.
Guest (00:23):
I love it.
That is so great.
I'm Christy.
I'm so happy to be here.
And I am a business coach, andI specifically help
service-based providers to growand scale their business online,
the non-conventional way,though.
My background is I've been acoach for over 11 years.
I've never had a corporate job.
(00:43):
I've never had a normal job inthat sense.
So all I know is coaching andentrepreneurship, which I
actually think is so incrediblyhelpful because I just I never
had that back door.
And I've been able to scale upmy coaching business super
organically, a lot throughclient retention, creating
really great experiences forclients and always kind of being
(01:06):
a step ahead of where theindustry is going and really
creating marketing that speaksto your strengths.
So that's like what Ispecialize in.
And I'm super passionate aboutit.
I love it.
I love what I do every singleday.
Host (01:19):
Well, it shows.
And so for our listeners, Iencourage you to buckle up
because you have two coaches onthe show today.
So, but let's introduce theshow real quick and we'll be
right back.
Welcome to Small BusinessPivots, a podcast produced for
small business owners.
I'm your host, MichaelMorrison, founder and CEO of
Boss, where we make businessownership simplified for
(01:43):
success.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours at BusinessOwnership Simplified.com.
All right, welcome back toSmall Business Pivots from coach
(02:06):
to coach.
Thank you for being on our showtoday because small business
owners are struggling, right?
And so we have a lot of peoplethat's read the big, popular,
famous books.
But before they read the books,we all grew up.
And I know you grew up as achild.
Many of us maybe had trials andtribulations.
(02:26):
Some of us had a fantasticlife.
I cannot resonate with thatkind, but some of us did.
But was there anythingchallenging that you grew up
with?
Because small business owners,a lot of times it's their head,
that thing between their earsthat holds them back.
Anything like that that you hadto overcome so people can kind
of relate to your topic?
Guest (02:45):
Yeah.
So I actually have a reallyunique background in the sense
of both my parents wereentrepreneurs and both of them
were coaches.
So I actually grew up.
So I would love to, I always amtransparent in that.
Like I didn't grow up in atypical way, in the sense of
(03:06):
because I always saw parents whowere coaching and, you know,
doing their businesses.
But it's like it comes withanyone who has a business,
right?
Knows it comes with ups anddowns.
And it comes with so manyshifts and so many changes.
And I think being in thatenvironment as a kid was
absolutely amazing.
(03:27):
But also it's like, it wasn'tjust like this ever consistency
ever of anything.
It wasn't a consistency of thisis how the business is gonna
go.
This is how the parents aregonna be.
But it did really come with alot of exposing me to a world of
constantly breaking free of myown mindset and my own way of
seeing things.
I actually went to my mom has ameditation leadership movement
(03:51):
business still now of over 55years.
Host (03:54):
Wow.
Guest (03:54):
So it's wild.
Yeah.
I so that I went to workshopswhen I was like 13 years old.
So I actually grew up going topersonal development workshops
with oftentimes people triple myage, and I just sat there in
misery, but I'm so grateful forit now.
Yeah.
It changed my life.
Host (04:15):
That's that's funny.
I don't know why I'm reallysharing this, other than just
maybe a proud dad moment.
But my son, my oldest son, he'sin his 20s now, but he had to
go through the same thing youdid.
And I always wondered if he'dlike ever catch on to anything I
was saying, right?
So because you you said just asecond ago, you were sitting
there in misery listening tothis and that.
(04:37):
Well, uh, not too long ago, Iwent to his where he lives, and
in one of his rooms, he hadthese poster boards with almost
every quote I've said for hisentire life up on the wall.
I was like, okay, he waslistening, so it did work.
Yes.
So I can relate.
I was your parents, and you'remy son.
Guest (04:56):
Exactly.
It does work.
It's funny.
It's just like it you are soimpacted, and even you can
resist, resist, resist, resist.
But I think about it now, andso many of the things that I
teach in business, when I take astep back, I go, Oh my gosh,
those are everything my parentsmodeled to me and things that I
liked and things that I didn'tlike, but they're, you know,
(05:17):
we're so impacted by that.
Host (05:19):
Absolutely, absolutely.
So, well, let's talk about howyou coach because I'm looking at
your website and it says uh thetransformational business
immersion that help you scale to$100,000 plus without burnout,
rigid rules, et cetera, etcetera.
So the thing that really caughtmy attention was you have a
(05:40):
manageable number.
A lot of these coaches, like,let's scale to the millions, and
you know, it's this big numberthat most business owners can't
even relate to or fathom.
Like, I'll never get there.
I can't even make payroll thisweek.
So what are some of the firststeps that business owners or
listeners need to hear from you?
Guest (05:58):
Yeah, I think that the biggest thing, that is the
biggest thing.
I think everybody learns fromthese like really big business
owners, like you're AlexHermozzi, your big guy, you
know, and it's awesome.
But if you don't master thebasics and you don't master also
what your business needs andwhere your what your skill sets
(06:18):
are.
So something that's verydifferent in the way that I
coach is I'm very big aboutpeople designing a business
model first off of the life thatthey actually want.
And I think a lot of people dothis in reverse.
They go after the money andthey go after what they think
will be nice, you know?
And I think that the thebiggest thing is that it's
(06:43):
actually you actually reallyneed to think about, and this is
something I was reallyintentional about is thinking
about like, what do I want mylife to look like in five to 10
years?
And what is a business modelthat fits into that?
You know, and I think thatthat's something that I'm very
I'm I really start with all myclients with is really making
(07:05):
sure that we have a model for abusiness that is gonna give you
that life that you want longterm.
And then we look at the salesand the marketing and the offers
and everything.
But I would say that's honestlylike the first thing that I
look at because I see so manypeople build businesses that
eventually they hate and theydon't like because it's not it's
not giving them the actuallifestyle that they wanted long
(07:28):
term.
Host (07:29):
Yeah, that is powerful because with the clients that we
work with, or even those thatthat we don't that I feel are
successful, when I ask themwhat's your favorite part about
owning a business, I don'trecall any of them saying money.
It was all it was always thefreedom.
Guest (07:45):
Yeah.
Host (07:46):
And so starting with, you know, what do you want in life
versus trying to chase a number?
Uh for most people, thatdoesn't work, like you said.
So that's that's prettypowerful.
So we've established a businessmodel, then kind of where do
you go from there?
Guest (08:01):
Yeah.
So the first thing I do is Iidentify the lifestyle and then
the model.
And then the biggest thing isreally making sure that every
business owner is reallybuilding out a style of business
marketing.
And I think you really need tomarket and build out the
foundation to your strengths,right?
So so much of being a businessowner, honestly, is being bad at
(08:23):
things.
So much of it.
You're not good at thingsbecause you're learning.
And I think it's this illusionin business that people don't
realize until you're in it.
And I feel that once you getfurther along in business, you
realize, oh, I'm just not evergoing to be an expert at
everything in my business.
And that's the whole point,right?
The whole point ofentrepreneurship is to innovate,
(08:45):
is to think creatively, is tobe ahead of the curve.
When something's not working,how do you problem solve it?
And I think though, inmarketing, and when you're
especially when you're starting,like do as many things to your
strengths as you can becausethere's so much that you're
doing that isn't your strength,you know, and that you are
learning.
And I think that that'ssomething that's really
(09:06):
important to be able toself-identify is know what you
are really good at in business?
What are things that just comenaturally to you?
Maybe it's the people, maybeit's the marketing.
It matters what your businessis.
And then look at how do I buildmy skill set in specific areas.
And I really like the wordskill set because it is saying
(09:30):
you're not supposed to know howto do it.
And it's literally a skillbuilding that you have to put in
the reps and the practice ofgetting better at.
And that is literally the onlyway.
No book or podcast is evergoing to outdo what repetition
and just practice is going togive you.
Host (09:47):
So we're kind of talking about the early phase of
business.
And unfortunately, I know a lotof business owners that are
stuck there and they're probablya decade old, right?
Never got past that startupphase.
What were some of the thingsthat you learned in your own
business?
So it's easy for us to say,here's how we do it.
And then do we do it?
Not always.
(10:08):
We try to follow the practice,but we run into obstacles.
What were some things that youran into so we can really be
authentic and honest about, hey,business owner, you're not the
only one going through this?
Guest (10:19):
Yeah, totally.
So I so I started actuallycoaching when I was 21 years
old, which is wild.
I had someone approach me whenI was in college and said, Hey,
can you teach my son what you'vedone?
You're so confident, you'redoing well in school, you have a
really balanced life.
Like, can you teach him?
And I had no idea what I wasdoing.
Clearly, I was 21 years old.
(10:40):
Yeah.
Uh that was yes.
I said yes.
Never one of business say yes,especially in the early stage.
And so what ended up happeningis that I naturally started one
person started referring to thenext to the next.
And the next thing I knew is Ihad clients, which was awesome.
It was amazing.
I had different clients fromreferrals.
(11:02):
But what I realized though is Idon't actually really have a
business that I'm in charge of.
I just have a business that ifa referral comes in, cool, I'm
lucky.
And if my clients stay,amazing.
But I don't have any chargereally over my business.
And I think that that was thebiggest, honestly, realization.
(11:25):
And I'm just gonna say it likeslap in the face of reality,
like thinking that I had so muchtogether in my business, but I
had no marketing, I had nopresence online or offline, I
wasn't doing anything to bringsales in.
So, in some ways, it wasamazing because I had clients,
but I didn't actually reallyhave a business.
(11:47):
And so when I really went togo, okay, I'm gonna learn online
marketing, I'm gonna learn thisthing that I see people doing.
It was such a massive ego hitto go from having clients to it
was like I felt like a master atcoaching, but then I came over
to learn online marketing and Iwas like, I'm a baby and I know
(12:10):
nothing.
And I actually am so like I notdoing well because I didn't
know and I was learning.
So I honestly think that wasone of the hardest things to
navigate was these dualities ofconfidence and then realizing
I'm going in the online spaceand learning about social media,
(12:31):
email marketing, funnels, allthese things.
And I'm like, I don't know howto do any of it, and I feel like
a complete failure in it.
And um, luckily we learned andwe put in a lot of reps.
Host (12:40):
Yeah, I bet you did.
So I don't know if you wereblessed enough with those
clients to be able to affordoutside services, but a lot of
business owners they can't.
So, what kind of advice orinsights do you have for those
where they're like, I know Ineed to do marketing and I know
I need to hire an accountant,but the funds just aren't there,
and everybody keeps saying,well, go get more sales.
(13:02):
And I'm like, you know, so theythey had this balancing act of
what's most important.
Guest (13:07):
Totally.
Yeah, and just to say, I didn'thire someone to help me with
marketing, like my social mediaor anything until a couple years
ago.
So it was definitely doable onyour own.
And obviously, it's nice whenyou have the funds to hire out.
It's definitely one of thefastest ways to scaling is
hiring.
But I would say that thebiggest thing is just
(13:29):
identifying, you know, there's alot of this is what did help me
because of my upbringing.
So I watched my mom build herbusiness from word of mouth.
No online marketing, nonothing.
And in some ways, I think itreally exposed me to the real
foundational roots of businessand of entrepreneurship that
gets very out, like is not verytalked about in the online
(13:53):
space.
There's so much noise of whatyou should do, and so many
different philosophies on thisfunnel and this way, and this is
how you generate sales and getyour ads going and do it this
way.
And and I think in some ways,because I watch my mom just
literally go, I need a goodproduct, right?
I need a good offer, I need tobe have like a my business has a
(14:17):
mission.
I need to be able to talk aboutit everywhere I go.
I need to invite people to it,I need to give them a good
experience and then do it allover again.
And really, when you thinkabout business, that's what it
is.
And so I would say if you don'thave all of the marketing and
budget, it's really dialing in,like, where are the
(14:39):
opportunities right below yournose that you're not taking
because you don't even you thinkyou need more together.
And I think that's the thingis, and so much time clients
come to me and they're like, Ineed this together or my website
or this.
I'm like, no, you don't go getsome clients, then let's build
out that website.
Like, I don't even let clientstouch a website until they're
(14:59):
already full with their withtheir client load.
Because I said, You don't evenknow what you're talking about,
you don't know what you'resaying, it's going to change.
So you're gonna spend all thismoney on copy that isn't even
gonna be what you am.
Host (15:13):
Amen.
And well, and to your point,for those that are listening, if
you are in that scenario,something that I learned to
piggyback on is if you thinkabout the time, so you could
spend hours learning how tobuild a website and do all the
copy.
And first of all, like yousaid, you're never gonna get it
(15:35):
right.
You just started.
But secondly, uh all the hoursthat's spent, or you can go have
a coffee with someone in anhour and at the end they can
say, Where do I sign up?
Yeah, right, to build thoseclients out.
So that's a very valid point asfar as pick your time wisely,
right?
What may be right underneathyour nose.
Guest (15:55):
Totally.
Absolutely.
Host (15:56):
Yeah.
So uh what else?
What else do we have here asfar as business owners that are
stuck?
Because most of our listenersare probably stuck in their
business, overwhelmed, workinglots of hours a day, doing all
the different hats.
What else do you have for us?
Guest (16:15):
So I think one of the biggest things is also being
able to really separate out youremotions about your business
and the facts of what is neededin the business.
So, one of the things that hashelped me so much because my
background is in moretransformational mindset
coaching, I have a ton ofexperience with basically
(16:35):
helping people break through theway that they're seeing things.
Cause I just want to say it,your success in business comes
down to how you see it and comesdown to the actions you take
will dictate based off of theway you're thinking about your
business and the way you'rethinking really about yourself.
And so that is why a lot ofsuccess in business also comes
(16:55):
from you being able to masterhaving your emotions, having
your feelings, having all thethings, but separating that from
what is actually happening inthe business.
And I will say, I think thatthis is what keeps a lot of
people stuck is that you aren'tfocused on the areas of your
business that are actuallyneeded because likely you're
(17:16):
triggered by it, you're avoidingit unconsciously.
Unconsciously, you've alreadydecided you're gonna fail at it.
So you're already trying adifferent tactic to distract
yourself from the one that youdon't even know if is gonna
work.
And so I think one of thebiggest things is really
honestly becoming a master ofyourself, your nervous system,
your mind, your emotions, andyour actions is everything.
(17:39):
And you can learn that throughpodcasts, through books, through
all of it.
Like you do not need to go takea program.
I mean, obviously working withsomeone is very helpful, but you
don't need to.
And it really is this because Ithink a lot of times,
especially when you're stuck,you're identifying, you see
everything through the lens ofstuckness, what's not working,
(18:02):
what's not sticking the way thatyou want it to.
And it's going to mold the waythat you move.
Instead of really business isabout having all of the emotions
you're having about everythingin life, your life, your
business, all of it.
And it's about being able toactually identify what area of
my business actually is stuckand what is actually needed.
(18:25):
And am I doing the thing thatis actually needed to make
myself not stuck?
And and really in that mindset,also, you know, I grew up with
this philosophy that has alwaysbeen ingrained in me is there's
always three solutions to everyproblem.
And what that always taught mein life is there's always
solutions.
(18:45):
So if I do not see thesolution, I am not looking hard
enough, I'm not opening my mindenough, and I am not open to the
possibilities that are aroundme.
And I think that way ofthinking has helped me so much
in business because every timewhen I've been stuck in
business, I right away go into,okay, what is the circumstance?
(19:06):
What are what are our avenuesthat we can take?
Is it budget?
Is it this?
Is it leads?
And then how can I, what is thebest step for me to take from
here?
But it's really important towork with your own psychology as
you're running a businessbecause if not, you will make
really expensive mistakes,honestly.
Host (19:27):
Yeah.
Yeah.
True story from experience.
I've made plenty of those.
So I also I also tell clients,I say, the the investment you're
making on coaching actuallycost me like a billion times
more, you know, because I'mteaching you what not to do more
(19:48):
than I am what to do.
So on the mindset.
So the two things I love inlife are coaching businesses,
helping businesses, but thenalso neuroscience mindset.
I just dig that stuff.
So any insights tips on that,because that is so huge.
And you've made a very validpoint.
(20:08):
We work with uh business ownersthat come to us and they think,
well, I got a sales problem andI got this and I got that.
And it's like two-thirds of thepeople we end up working with,
we end up going into theirbetween their ears, their heads.
Everything you said, I was likethinking of this business owner
and that business owner.
I'm like, you don't have abusiness problem, you have an up
(20:31):
here problem.
Any insights that you can givethat you know that could help
someone if they've neverexperienced or gone through any
kind of stuff?
Guest (20:40):
So uh I'll take it a layer deeper, even.
So my background is in a lot ofsemantics.
Host (20:47):
You're listening to Small Business Pivots.
This podcast is produced by mycompany, Boss.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as twenty four to forty-eighthours at business ownership
simplified.com.
(21:09):
If you're enjoying thispodcast, don't forget to hit the
subscribe button and share itas well.
Now let's get back to ourspecial guest.
Everything you said, I was likethinking of this business owner
and that business owner.
I'm like, you don't have abusiness problem, you have an up
here problem.
Any insights that you can givethat you know that could help
(21:30):
someone if they've neverexperienced or gone through any
kind of musical stuff?
Guest (21:34):
So uh I'll take it a layer deeper even.
So my background is in a lot ofsomatic coaching.
So soma is your body, and yournervous system is in your body.
So actually, it doesn't juststart in the mind, it actually
starts in your physical body andyour nervous system, and our
thoughts are generated from ournervous system.
(21:56):
And so a lot of what I do ishelp people in being able to
become a master and really toattune to what's happening in
your body before the thoughtseven get triggered, right?
So a lot of your entiresubconscious and unconscious is
happening in your body.
So that means thoughts you'rehaving about what you can't do
(22:17):
or things that you've beentriggered up from your past that
are being projected onto thisbusiness experience that you
don't even know you're doing,lives in your body.
And our sensations andtenseness, like if you've ever
experienced your tight beingyour chest being tight or that
feeling in your belly, that isliterally your body being like,
hi, I am trying to yell at you,but this is my version of trying
(22:41):
to get your attention.
And if you learn how to tuneinto your body and go, there's
actually an emotion, there'sactually a thought tied to every
physical sensation that we'rehaving.
And when you can learn toattune to, you know, even before
I go to do something inbusiness, and sometimes I'll
(23:02):
have that feeling.
I tune in, like, is it fear?
Have I already decided that I'mscared that I'm not going to be
successful?
Or am I excited?
Or is it what is actually goingon?
Or is it triggering up anexperience that I had, you know,
from I had this example thatcomes up all the time when I was
in like seventh grade.
And it it's it's the sameexperience, but yet it is
(23:26):
impacting how I move in mybusiness because I lived it.
So I think that one, it'sreally learning how to not just
be attuned to your thoughts, butalso really how to attune to
your body and the sensationsthat you're having in your body
and the emotions you're havingin your body.
And really what it comes downto is not avoiding it.
Like I think so much of societyand even positive thinking is
(23:52):
still an avoidance of whatyou're feeling.
And anything you avoidcontrols.
So that's why for me, rightaway, even I was on a client
session right before this, andyou know, he's in real estate
and he was talking about feelingfrustrated.
And when we really, I was like,where is it?
Let's go into it.
And what was it?
It was like, oh, I'm scared I'mgonna fail at this.
That that's what was underneaththe frustration.
(24:14):
It wasn't frustration, it was afear.
And a lot of times in business,a lot of the time it is a fear
of some deeper fear is livingthere.
And if you don't face it headon, it will drive the actions
you take unconsciously.
Host (24:30):
So, with that being said, do you think that's why a lot of
business owners procrastinatebecause they don't have a way
forward?
There's something holding themback.
So it's not reallyprocrastination, it's more about
uncomfortableness.
And so I'll just find somethingeasier to do because that's
what business owners do.
Guest (24:49):
Exactly.
And what and really what it is,it's avoidance of stretching
their nervous system capacity tonot be good at something,
right?
So a lot of us, that's whyactually just to say, you see a
lot of athletes or people whoare really diligent in fitness
actually really successful inbusiness.
And I think there's a verystrong correlation.
(25:09):
They have the nervous systemcapacity to not be good at
something and to put in the repsand do it anyways and overcome
that level of resistance.
And that's why you see, I seeit happen all the time,
especially in the coachingspace.
I cannot even tell you how manypeople who are like uh who did
shows and did fitness shows andall these different things or
(25:31):
trainers now are supersuccessful in the coaching
industry.
And it's because they have thenervous system capacity to be
with the discomfort of not beinggood at something, potentially
failing at something, andstaying with that level of
discomfort somatically and thendoing the action.
And that's where I do thinkit's about building your
capacity for discomfort of notbeing good at something and not
(25:55):
lowering your bar because you'renot good at something.
Host (25:58):
Yeah, that's well, well said.
What do you think are some ofthe essentials?
We've kind of talked about thethe startup part of the business
model and all those things, anda little bit about the mindset.
But you know, for those of usthat get stuck, so we've done
all the right things, but we'rejust literally stuck.
(26:18):
What are some of those thingsthat can get people unstuck?
In other words, uh most of thetime it's because they've ran
out of time and they don't knowhow to delegate and they're just
trying to do everything.
But I hear business owners allthe time, this all sounds good.
I know I can scale, but I don'thave time to spend on anything
else other than my day-to-day.
Guest (26:39):
Yeah, that is a great question.
I mean, I think I know, right?
Host (26:44):
I get it all the time.
Guest (26:46):
Yeah.
Host (26:46):
Like you're just giving me busy work, and I'm like, I
don't have time to do it.
And I'm like, well, you got tofind time somehow.
Guest (26:52):
Yeah.
Well, and I think to yourpoint, kind of like what I was
talking about, is number one isyou have to look at if you feel
like you don't have time and youfeel stuck and you want to
scale, you have to look at howyou need to find a way in your
mind that there's a solution toscaling with your current
reality.
And if you don't see it, it'snot gonna happen, right?
If all you're seeing, I don'thave time, yeah, you don't have
(27:16):
time because that's how you'reseeing life, right?
It's like you're creating yourthinking, you know?
And so really being a businessowner is constantly expanding
your reality to a solutionorientation.
And there is a solution, and Ican find the solution.
So I would say number one islike you gotta change the way
and hold space that there is away that you can do everything,
(27:39):
and you just probably are notlooking at it in a way where
there is time for thosedifferent things, or maybe there
is a solution, or maybe thereis someone who can take
something off your plate in yourpersonal life that you didn't
even realize is taking away fromyour business.
And I will just name that likethat that has been so huge for
me, especially as a mom and abusiness owner, to really not
just delegate in the business,delegate in my life.
(28:02):
Like anything that is not thatI don't need to be doing, that
is the secret to scaling.
I delegate.
And I just to be very clear,don't spend a lot of money on
health in my life or in mybusiness.
It's simple.
Um, but I think that that isthat that's one thing is like
changing the perception of howyou're seeing it.
And you have to see thatthere's time for everything.
(28:23):
And then I think it's also, youknow, in business, a lot of it
is phases, right?
You go through phases andsometimes it is phases of like,
I know I want to scale.
And because of where I'mcurrently at, I do need to put
in more time right now to justget myself to that next step, or
I need to move things around inmy life.
And I think, you know, a lot ofpeople who, again, luckily I do
(28:46):
not come from a corporate job,so I don't know what a nine to
five is like at all.
Um, but I think a lot of timesbusiness owners can get caught
in like a clock in, clock outframe of thinking, or just, oh,
I don't have time.
It's like the way I think of mytime is I have seven days a
week to live my life.
Seven days a week to live mylife.
(29:06):
Work, mothering, wifing,selfing, enjoying myself at the
beach.
I have seven days.
I have 24 hours a day.
How do I want to choose to usethose 24 hours for that week?
Is how I look at it.
I do not set a this is myschedule.
Every season of business oflife requires something
differently.
And I think it's also makingthat decision about, hey, if you
(29:29):
want to scale up, do you needto change things in your
personal life to work for the toset things up for the next
level?
And it's not working a ton ofhours.
I found it's actually knowingwhat to work on.
Host (29:43):
Yeah.
That just I'm sitting herethinking of people in my head
that have that can relate tothis.
Cause I'm like, it's you'rebasically, or I guess an analogy
would be that taking ourselvesto our younger selves when we
didn't have money.
If you still don't have money,you can relate to it now.
But when you didn't have moneyand you had to save 400 or come
(30:06):
up with 400 bucks a month, whatdo you do?
You go look and see, well, Ican get rid of Netflix, I can
get rid of this and this.
And that's what you're talkingabout.
It's like if you want it badenough, you can find the time.
Just go delight, just you know,remove and maneuver
responsibilities and things likethat.
So that's that's real powerful.
So when we um get to thisscaling section, and I know this
(30:31):
is real hard for businessowners as well, because we talk
about the word scale.
Well, as a business ownerscales, we're not this little
business owner anymore, right?
We're leading an organization.
So that's a transtransformation in itself.
What do business owners thatare now I would consider CEOs,
regardless how we want to usethe term, what should they be
(30:55):
working on?
Like once once we're out of thebusiness and we're working on
the business, one of thequestions I'm always asked, in
other words, is what am I gonnado if I'm not working in the
business?
Do you have any tips or insiderinformation?
Guest (31:09):
I would say number one, you know, your job as a CEO is
to be innovating.
You know, your job is toinnovate into vision and to see,
like always be aware of thenext evolution of where things
are going because business isalways changing, also, just to
say.
And so your job is to like bein that creative space.
(31:30):
And that's why I really thinkCEOs need space to be creative.
Like if you're always in thebusiness, you can never step
outside to see a bigger visionof what's possible for the
business if you're just in theday to day.
All you you're just gonna seethe reality of the day to day,
which isn't that just to say inmy business, I do coaching.
I coach and I run the business.
I do both, right?
(31:51):
So I'm in the business and Iwork on the business, but it's
still I it's very scalable,right?
And my job is constantlyinnovating, seeing how I can
innovate my programs, thevision, where I'm going in my
business.
That is my job.
And I think that that is numberone.
And then the other thing isalso, you know, as a CEO, is
(32:12):
being aware and managing all thedifferent elements of business,
all the different facets.
And like your job almost islike always making sure that
everything is like running likea well-oiled machine.
And if it's not, your job is tomanage it and to get it working
well or look at what's needed,but like it's looking at it from
a different perspective.
(32:33):
I think it's really different.
You know, I think of like abird, a bird looking down at a
town or a house.
You have a bird's eye view onthe town or the house.
And that's really what CEOs aredesigned to do.
They see ahead, they see below.
You can catch things, but it'snot being in it that you're
limiting your viewpoint of howvast the vision gets to be.
Host (32:55):
Yeah.
So do you own other businessesor are just the coaching?
Guest (33:00):
Just the coaching.
Just coaching is my show.
Host (33:02):
That's enough.
Guest (33:03):
That is enough.
That is enough for what I loveto do and when I what I want to
like, it's just my mission andmy heart to do more of it.
Host (33:12):
Now, you and I uh well, I've been a coach or owned
businesses for almost threedecades as of this show.
But how does a business owner,because you mentioned something
I forgot about?
Business owners, like you said,think of time.
So like I need to be at theoffice at eight, I need to work
to at least five, and then Ineed to do how does one overcome
(33:36):
like I can't fathom that kindof mindset because I I use I do
work-life integration instead ofwork-life balance.
So, like if I go early in theafternoon to a kid's function at
his school, he knows that I'mtrading that time for maybe
having to do something in theevening.
So, but I'm still with him.
But I am present at all times.
(33:57):
I don't just go to go.
But how can one flip thatmindset?
And you may not know since youweren't in the corporate world,
but how can one flip thatmindset of thinking like I have
to be in the office by eighto'clock?
Cause that's when you'resupposed to be at work.
Guest (34:10):
Yeah.
Well, I think actually one ofthe biggest things that helped
me, because even when I startedin my career, I was coaching
more like normal business hours,and I was filled with
one-on-one coaching.
But now I run a lot of groupprograms, masterminds.
And so I don't have that manycalls on my calendar.
So I work when I want to work.
(34:32):
And also, as I said, like I, orwe said before, but I have a
one-year-old at home.
So my life and my time is verydifferent.
And I think that really theshift is really seeing your
again, it's like you have, let'stake a month or a year.
I personally really recommendthinking of your business in
(34:53):
seasons because really everyseason of your business, about
every quarter, your businessmight need something
differently.
It might need more of a moretime into it.
Maybe you're in a launch periodof a product or an offer or
something and you're reallyworking on something and it
requires more of you, you know?
And I think it's not thinkingabout business as, you know,
(35:15):
eight to five, nine to fiveevery single day, but it's
really looking at the longevityof the year.
And something I'm very bigabout with all my clients.
I always say, plug in all ofyour personal life things first,
like personal life, vacations,family, put that in first.
Make work work around it.
But if you don't plan for it,then you will be in that
(35:36):
push-pull between your personallife and work.
And so I really think that itis that notion of like really
looking at the season.
Like, am I in a growth season?
Am I in a maintenance season?
And then instead of thinkingabout time, think what is
required to get done in theseason.
And then where does my timeneed to go based off of that?
(35:58):
Because yeah, same for me.
Sometimes I will work at 7 a.m.
and I have Fridays off with mydaughter.
And, you know, I have limitedchild care, but I can get my
whole business running and it'stotally fine.
So I think it's just adifferent way of yeah, thinking
about it.
Host (36:14):
Absolutely.
Was there anything that Ihaven't asked that you're like,
I really want to talk aboutthis?
Guest (36:22):
I mean, I would say that the biggest thing is just like
anywhere that you are in thestuckness, is that there is a
solution.
And business is really simple.
As complicated as it feels, itis actually insanely simple.
And if you're not seeing thesimplicity of your path, it's
also likely that you're thinkingabout it in ways and stressing
(36:45):
about it and creating a lot ofextra anxiety internally that's
going to limit your ability tosee the simplicity of a business
because it really is like awell-oiled machine.
And when all the pieces are inplace, it runs well.
And then one breaks and you fixit, and then another.
And it's just, I think also theother thing is you're, you
know, someone said this, and Ilove this quote is like you're
(37:06):
in the business of problemsolving.
You're always gonna have aproblem in the business.
So anywhere you have anillusion that it's just all
gonna be running perfectly, itdoesn't exist.
But that's part of the fun.
And if you orient to like, oh,it's fun, I what's our next
problem we get to solve in thebusiness?
And how do we have fun andinnovate and creative?
(37:28):
You're gonna enjoy the processbecause it really is about the
process of your life and yourbusiness that makes it
enjoyable, not oh, I hit Xamount income in the business.
That's great.
They those moments live forfive seconds, 10 seconds, maybe
an evening, if that.
And the next day you have abusiness run.
Host (37:46):
Yeah.
Well, for our listeners, justfor confirmation of what you
said, you said business issimple, right?
Well, for those watching thevideo, our company name is Boss
Business Ownership Simplified.
So you have two businesscoaches here saying it is
simpler than what we're makingit out to be.
(38:07):
And so that is the value of acoach.
How would someone get a hold ofyou?
Guest (38:13):
You think the best way is you can come over to my
Instagram.
That is the main way that Iconnect to people, and you can
just say you listen to podcastepisodes, say hello.
I have lots of different thingsI can share with you there.
And yeah, would love, wouldlove to hear from you.
Host (38:28):
Are you on LinkedIn at all?
Guest (38:30):
I'm not on LinkedIn.
I am a simple gal just onInstagram.
That's it.
Host (38:34):
Keep it simple.
Keep it simple.
Guest (38:36):
Well, yes.
Host (38:38):
Uh, so if you're in a room of business owners, I always
follow up with this question,and they could be all seasons,
different industries.
What's one thing that would beapplicable to all of them, no
matter where they're at in theirbusiness?
In other words, it could be aquote, a book, just one final
tip.
Guest (38:58):
I would say the thing that would be applicable to all
of them is yeah, really knowingwhat you want for your life.
I said it in the beginning, butit really applies every stage.
Knowing what you want your lifeto look like and making sure
that you're building a businessconsistently to that.
Host (39:21):
Clarity equals confidence.
So you gotta have the clarityfirst, or you're always gonna be
struggling.
Well said.
Christy, appreciate you sharingyour insights with our
listeners and me today.
I wish you continued success.
Guest (39:37):
Thank you.
Thank you for having me.
Host (39:39):
My pleasure.
Thank you for listening toSmall Business Pivots.
This podcast is created andproduced by my company, Boss.
Our business is growing yours.
Boss offers flexible businessloans with business coaching
support.
Apply a minute and get approvedand funded in as little as 24
to 48 hours at businessownership simplified.com.
(40:02):
If you're enjoying thispodcast, don't forget to hit the
subscribe button and share itas well.
If you need help growing yourbusiness, email me at Michael at
michaeldemors.com.
We'll see you next time onSmall Business Pivots.
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Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.