November 26, 2025 • 46 mins
Are you a small business owner thinking about launching a podcast — or wanting to make your existing show work harder for your brand? In this episode of Small Business Pivots, Michael Morrison sits down with Josh Troche, founder of Pedal Stomper Productions, to unpack how video and audio content with intention can amplify your marketing. Josh shares his journey from mowing lawns as a teen to creating million-view YouTube videos, launching a full-service video and podcast production business, and coaching entrepreneurs on content strategy. They dive into:
- Why most podcasts stall before episode 15 (and how to avoid the trap)
- How to define your “one person” audience, structure your podcast, and build a system
- When and why to outsource editing, production and social / short-form clips
- How to use email, social and guest‐collaboration to get your show discovered
- The mindset shift required for business owners: let go, delegate, grow
If you want actionable insights to use podcasting and video as a marketing engine for your business, this episode is for you.
Subscribe, leave a review and share this episode with a business owner who’s ready for growth!
Connect with Josh Troche
- LinkedIn: https://www.linkedin.com/in/jtroche/
- Website: https://www.pedalstomperproductions.com/
- Blog: https://www.pedalstomperproductions.com/blog
Show Notes Summary (Bullet + Timesamps)
00:00 – Intro: Meet Josh Troche, founder of Pedal Stomper Productions
02:00 – Josh’s journey from trucking to video and podcasting
07:00 – Why most podcasts fail before episode 15
12:00 – How to define your audience and podcast purpose
17:00 – DIY vs professional podcast production
22:00 – Promotion: email lists, clips, guest collaboration
27:00 – Delegating and building a strong team
32:00 – AI’s role and the future of podcasting
36:00 – Final insight: “It’s always a moving target.”
Small business owners: Discover how to use podcasting and video content to build trust, scale your brand and get found. In this episode of Small Business Pivots, Michael Morrison welcomes photo-video expert Josh Troche of Pedal Stomper Productions as they break down the mindset, strategy and actionable steps behind launching and growing a podcast for your business.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:00):
All right, welcome to another Small Business Pivots
where we bring special guestsfrom around the world.
And today we have a reallyspecial one on a special topic
that I don't believe we'vereally covered in depth.
But if you've ever watched theshow or listened to the episode
before, you know that no one canintroduce themselves or their
business like the businessowner.
So, my friend, I'm gonna let youdo that now.
(00:21):
Tell us a little bit about you.
SPEAKER_00 (00:23):
I am Josh Trokey.
I'm the owner of Petal SnapperProductions.
Um, we do uh photo, but mainlyvideo, and then also video
podcasts.
Um, for us, it is all aboutgenerating that marketing
content and making sure thatwe're doing it with intention.
Um, the quick backstory on it isas I started a video business as
(00:44):
a side hustle.
Um, someone approached me andsaid, Hey, do you edit podcasts?
And I'm like, Is there a checkto it attached to it?
He's like, Yeah.
And I'm like, Yes, then we editwe edit podcasts.
And uh that's how we got intodoing some of the podcasting
stuff about seven years ago, andI've absolutely loved it.
SPEAKER_01 (01:02):
Fantastic.
Well, how do you think we'regonna help our listeners best
today with podcasts?
SPEAKER_00 (01:09):
Uh, to me, it's my hope that if someone is thinking
of starting one or looking at away to improve theirs is they
will have at least a couple ofactionable items that they can
look at, whether it's their planfor their podcast, maybe they
don't have one, which theyshould have one, uh, either
their plan for it or whatthey're currently doing, and
saying, oh, okay, I can makethese couple of little tweaks
(01:29):
and it might help me out.
Fantastic.
SPEAKER_01 (01:31):
Well, Josh, I'm excited, and I know our
listeners are too, but let'sintroduce the show first and
we'll be right back.
Welcome to Small BusinessPivots, a podcast produced for
small business owners.
I'm your host, Michael Morrison,founder and CEO of Boss, where
we make business ownershipsimplified for success.
(01:52):
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours at businessownership simplified.com.
All right, welcome back to SmallBusiness Pivots.
(02:13):
Josh, before we begin onpodcast, I know a lot of our
listeners like to know a littlebit of back-end history on our
guests so we can relate to youand your story.
Anything happened before youstarted adulting that because
for business owners andentrepreneurs, many times we're
we've we've had trials andtribulations, and our mindset
(02:35):
blocks our future success.
So tell us how you kind of gotup to entrepreneurship.
SPEAKER_00 (02:42):
Uh it all started when I was actually really
young.
Um, I was brought up in a ruralarea, but my parents were very
much like, you're gonna makeyour own money.
And my dad actually helped me,he would drive me to go mow some
lawns.
And so that started, I mean,early teen years as my that was
my entrepreneurial journey.
(03:02):
Um, but like many people, Imean, I'm late 40s.
A lot of us were told you go tocollege, you get a job.
Yeah.
Um, that did not work for me.
Um, I started in college, thecollege thing wasn't for me.
Um, ended up, I have abackground that goes from
performance automotive toregular automotive repair.
(03:23):
Um, I did a stint inagriculture.
And then uh when I was workingin trucking, is where my video
career really took off.
And uh I like I said, been kindof all over the place in terms
of my career, but I've alwayshad an interest in video.
Um, like so many others that dovideos that are of my age.
(03:44):
If you look back to like ourpersonal YouTube channels like
15, 18 years ago, there is somevery embarrassing videos back
there.
SPEAKER_01 (03:52):
So I understand.
I wrote a book in 2016 and Ican't even look at it.
I'm so embarrassed.
Yeah, so yeah, you understand.
SPEAKER_00 (04:01):
You're like, yeah, okay, ooh, that's that's me,
huh?
Yeah.
Um, but really it was I I wasworking in a semi-truck
dealership in sales, and Ineeded to find a way to help
sell trucks, and I needed tofind a way that could get me out
of the sales territory lit alittle bit because there were
some political things within thecompany I was in to that made it
(04:21):
difficult in some cases.
And so I thought, well, I'vealways done some videos.
So I did some videos, like justsome photos first, and then I
did some photos or some likevideos with a voiceover, and
then I'm like, screw it, I'lljust get on camera.
And from there, I it really tookoff.
I had night when I left thatcompany and uh went full time
with the video business.
I had 19,000 subscribers.
(04:43):
Um, I had a couple of videos onYouTube with a million views
just talking about semi-trucks.
And uh the the moment that I gotclarity in how video worked was
actually I was sitting in myoffice, I was still a salesman
at that point, and uh thisgentleman comes walking in.
You could tell he was anover-the-road trucker, had a
couple of days' worth of potatochip grease on his shirt, and uh
(05:07):
just comes in, sits down, he'slike, Hey Josh, so glad to
finally get the chance to sitdown with you.
He's like, I've watched all yourvideos.
And it instantly was like it wasintimidating to me because this
guy was acting like he was mybest friend.
I had no idea who this guy was.
I'm like, should should I shouldI be calling security?
(05:28):
Right.
Um so, but no, he's like, I'vewatched all your videos, man.
He goes, he goes, You just lovelove hanging out with you.
And I'm like, oh, I I've builtthat no like and trust through
the I I gotta could have hadlunch with this guy, like an old
friend.
Um, because he had watched me somany times, he had seen me
(05:49):
through all those videos.
That was when it clarified forme how powerful video was in
terms of building thoserelationships.
SPEAKER_01 (05:58):
So you went and just started a company, right?
Like everybody does.
SPEAKER_00 (06:05):
I have always um there's another podcast host out
there, Scott Galloway.
Um he says that he spent a lotof his early career um being
right instead of beingeffective.
And I have always had, I guess Iwould say, some of that problem.
I'm like, no, no, no, numberssay this.
And sometimes you need a littlemore nuance than that.
(06:28):
Um, so especially in thecorporate world.
So I found that okay, yeah,entrepreneurship was the way to
go.
Um it has been one heck of aninteresting journey, and I
absolutely love it.
SPEAKER_01 (06:42):
So, how long have you had been an entrepreneur
now?
SPEAKER_00 (06:46):
Um, in this business, I've had this, uh it
was 2018, so a little over sevenyears now um is when I started
the business.
I went full-time in the businessa little over three years ago.
SPEAKER_01 (06:58):
So when you got into business, because the show is
small business pivot.
So we also talk about kind ofsome pivots you've made along
the way.
What were some things that youdid back then looking back you
wouldn't do again, or that youwish you would have done better?
SPEAKER_00 (07:13):
Most things.
Um start over.
Right.
All of it.
All every last thing.
No, it it's one of those thingswhere I I wish I would have had
the the confidence and gumptionto go out and really do it.
Um the I I stuck my toe in thewater initially, and I I wish I
(07:34):
wish I really would have doneit.
Um, the other thing is the thepiece that so many of us miss is
as entrepreneurs, and I meanworking with a lot of them, um,
in the marketing and that thatwe do, so many of us we do the
things that we do very well.
We don't do sales and we don'tdo marketing very well,
(07:54):
especially the sales piece.
And I wish I would have spentmore time on that initially and
built more of that into ourprocesses.
Um, because there's I I've eventalked with and coached other
businesses on there's thethere's this ebb and the flow
of, oh, business is a little bitslower.
We're gonna spend a lot of timeon sales.
(08:16):
All of a sudden you're busierthan a one-legged man in a butt
kicking contest, and you'relike, I don't have time for
sales.
Three months later, all you hearis crickets.
Um, so it's building that salespiece in is the thing that so
many of us, and I I I am veryguilty of this, and I know so
many others aren't are are also.
It's building in that salespiece, and I would have made
(08:37):
sure I spent more time doingthat.
SPEAKER_01 (08:39):
That's solid advice because there is nothing that
equals founder sales.
There's no one better than thefounder, and yet that's the one
thing most of us don't spendenough time on.
So that's that's golden advice.
So you got in the videoproduction, and then how did
podcasting come along in in allthat?
SPEAKER_00 (09:01):
Yeah, it was it's a great story with that, and uh
one I love to always talk about.
So I had uh I literally got arandom phone call from someone
that does some politicalcampaigns.
Um, and it was there was it wasa connection of a connection of
a connection that said, maybe golook this guy up.
And uh they they had a smallbudget, which, okay, is a side
(09:23):
hustle that I'm just trying tostart out.
I mean, I just barely started.
I thought, well, let's give thisa shot.
And uh, so I I recorded a shortum uh basically it was a local
uh uh county government ad foruh someone that was running for,
if I remember correctly,prosecutor.
And the campaign manager hasactually done campaigns for even
(09:44):
he's been involved inpresidential campaigns.
And he called me up a few weekslater and he goes, Hey, he goes,
um, guy that I used to workwith, he goes, he ran for state
treasury, ran for mayor ofCincinnati, he goes, he's got a
podcast, and he's looking to gethe doesn't want to edit it
anymore.
He's like, Can can you edit thepodcast?
And I'm like, Is is he paying?
(10:04):
And he's like, Yeah, and I'mlike, Yeah, then I can do the
podcast.
Checks the box, the only box.
Correct, correct.
There the there's money at theend of this, and I just started
a business.
Yes, yes, um hard, yes.
So that's how I got into it, andit it was interesting because it
was kind of a it was a weirdentrance into it because he had
(10:27):
some of the building blocksalready, so we didn't start
building things from ground up.
We kind of came into the middleof something that was maybe not
put together the best.
So I had to kind of go backthrough and start to look and be
like, okay, what is the rightway to do this and what are we
trying to do this with this andundo some of it and redo some of
(10:48):
it, but we ended up with apretty good result.
Um, to this day, he doesn't dohis podcast as consistent as
most people should.
Um, but he still gets on somegreat guests and he has some
great conversations.
And I still love the love itwhen uh he calls me up and he's
like, Hey, got some more videosuploaded.
SPEAKER_01 (11:06):
Awesome, awesome.
Well, let's talk about podcastsand the power of podcast, what
they can do for many people.
They're trying to get moresubscribers for other people,
they're wondering why they don'tget bit.
I mean, it's just a plethora ofquestions that everybody has,
and they're usually the samekind because most podcasts just
(11:26):
aren't effective.
And what is the percentage?
I think it's 70 somethingpercent, don't make it past five
or twenty episodes, somethinglike that.
SPEAKER_00 (11:35):
Uh it's 86% of episodes don't make it past
episode 15, according to thelast numbers from Edison Edison
Research.
Wow.
Um that's amazing.
And it's so yeah, and I feelthere's a there's a number of
reasons for that.
And one of which is first off,as you know, it's work.
Um it's like it's yes, peoplesee 15% of what happens in a
(11:57):
podcast.
It's you and I talking, there's15% of it.
The the the messages we've hadback and forth, the the editing,
the posting, the all those otherthings.
That's work.
That's time.
That's that's investment.
So a lot of people don't realizethe time involved with it.
The other thing is, is I I feellike the the most difficult part
is expectation.
(12:19):
Um, I can I I drove to worktoday, so therefore I'm probably
a great race car driver, right?
No, yeah.
People see the Joe Rogan's, theStephen Bartlett's, the the Mel
Robbins, they see these millionsof downloads and millions of
video captures.
And they're like, oh yeah, thatthey've got that, so I should be
(12:40):
able to get that.
And no, you you probably won't.
And so people have thisexpectation of, oh, three
million downloads, great.
Well, I'm also gonna have MarkCuban's wealth.
Mark Cuban got wealthyovernight, right?
It wasn't the 10 years of workhe put in before it, it was the
overnight, is what everyone saw.
Um, so that is the mostdifficult piece for people to
(13:02):
kind of wrap their head around.
They're like, I'm gonna have 10million subscribers.
No, you're gonna have 10.
Um, you had the number right,you had the decimal point wrong.
SPEAKER_01 (13:10):
Is uh there the the numbers were in there somewhere,
just in the wrong order.
Yeah.
SPEAKER_00 (13:16):
Right, right.
Decimal point, all that otherstuff.
You were close.
What I always the the thing thatI always like to ask people,
because everyone has their ownstory, everyone has their own
take on thing.
And by golly, it's worth hearingpeople's stories and it's worth
hearing their information.
What I always ask is if I toldyou there's a room next door
(13:37):
over here, if there's eightpeople in that room that's were
interested in what you what yourstory or what you had to talk
about, would you walk over thereand talk to them?
Yes.
Hell yeah, I would.
I would walk, I would marchright in there and be like, hi
guys.
Well, then why won't you uploadthe podcast that has eight
downloads?
It's not much different.
(13:58):
Um, it's eight people that wantto hear from you.
Those eight people, maybe one ortwo of them tell one of their
friends, then you're gonna have10 people.
Then maybe one of those peopletells someone, okay, now you got
11.
It it builds over time.
And once again, it's it's anovernight success over the next
10 years.
And that's the thing that peopledon't see about the
successfulness of podcasts.
(14:20):
What makes it tough for themwith that is if they go in
without a structure, like yourshow, you've got a structure.
We we we talk for a couple ofseconds, there's the intro, you
come back, you say a few things,and off we go.
Um, many people walk in withouta structure to stuff and just
expect it to work.
Uh, the other thing that Ialways talk about is podcasting
(14:40):
is very much like painting aroom.
And if you spend the time, ifyou walk into a room, you you
tape everything off, you cut itin, you wash down the walls,
you're gonna end up with a nicelooking paint job.
If you walk into a room, flopthe lid of the can off, and just
spin, it's probably not gonna bea great paint job.
(15:02):
So it's all about that prep workis what goes into it.
I mean, obviously you you've putthe prep in on your end of stuff
and it makes a difference.
SPEAKER_01 (15:10):
Well, we try and we're all we're always trying to
improve.
I know one of the most popularquestions.
So so we use Buzz Sprout andthey have a little form on
Facebook, and probably the mostasked question is I've only got
50 subscribers and I've beendoing this for two years, but
(15:31):
it's always about the number,and it's and most people that's
seasoned podcasters will replywith, What are you trying to
achieve?
Who are you trying to reach?
Are people calling you?
Are you getting business fromit?
Because most of the time they'llthey'll mention something like,
I know people that getthousands, but they get no
business, you know, it's justvanity numbers.
(15:53):
And so can we go through theprocess?
Would you mind sharing kind ofsome insights for someone that
wants or thinks about doing apodcast?
Like, what is the first thingthey should be doing, thinking
about, and kind of what thosesteps are so it can be effective
and reach their target audience?
SPEAKER_00 (16:09):
That's a phenomenal question.
I love that.
So it's and it's one of thethings.
So I teach a podcasting classand uh at a at a community
college here in uh in theCleveland area.
And one of the main things thatwe talk about, like the first
thing that we talk about afterwe define podcasting, is why are
you doing this?
What's the what's the point?
What's the purpose?
(16:29):
What I mean it if you have nopurpose of doing this other
than, hey, I just want to yammerinto a microphone, um, you're
you're not gonna go anywherewith it.
If you just want to talk into amicrophone, great.
You can do that, and no oneneeds to listen.
Um, so what's the goal?
Is it to try and get peopleengaged?
Is it to try and just raisebrand awareness?
(16:51):
We help people in a lot ofcases, and what we find is one
of the more effective things isbuilding chunks of content.
Um, so we'll sit here, we'lltalk for a while, and out of
half an hour, out of 45 minutes,maybe we get 10 or 15 really
sharp things that we can thenput to Instagram, TikTok,
(17:11):
YouTube Shorts.
We can put them out on all thoseplatforms.
And once again, we've done theone big thing, which also can
help grab some attention, butnow we've got these other
sharper things.
The what I always like to say,the scrollable things that
you're you're looking at whileyour partner's watching
something on TV that you hate.
SPEAKER_01 (17:30):
Yeah.
SPEAKER_00 (17:30):
Um it's those types of things that that's what draws
people in.
That's what gets gets attention.
Um, so it's it's it's reallyit's very much about the the
most basic thing is why are youdoing this?
Um and figuring that out now.
Then the second step that Ialways talk about is who is the
(17:53):
one person this is for?
And this is what always bitespeople because they're like, oh,
I want to talk to men betweenthe age of 25 and 60.
Okay.
Well, let me tell you what, I'm47.
I want to hear something verydifferent now than I did when I
was 25.
(18:13):
And in the same sense, I'm whenI'm 60, I'm probably not gonna
want to hear the same stuff thatI do now.
Absolutely.
So you have to tailor to youraudience.
And I have uh an analogy I lovefor this.
If you go into a room, a bigroom of a hundred people, and
you just try and talk toeveryone, everyone's gonna look
(18:33):
at you like you're an idiot andthen they're gonna go about
their way.
But if you go up to one specificperson and have a really good
direct conversation with them,other people will start to
listen in.
It it's not directedspecifically at them, but other
people will start to fill infilter in because they like the
(18:54):
topic, they like theinformation, maybe they like the
way you present it.
But you have to pick onespecific person that you are
trying to talk to.
When you try and talk toeveryone, you end up talking to
no one.
And that's when you get some ofthe podcasts that have four
downloads after 60, 70 episodes.
(19:14):
Um, it's because they haven'ttalked to, they haven't picked
their person to talk to.
So those are the big focusthings that I look at because
then that everything else buildsoff of that.
The structure of your show, whoyou have on as guests, why you
have them on, the topics thatyou talk about with them.
All of those things are thenbuilt out of really answering
(19:37):
those main two questions.
SPEAKER_01 (19:41):
So you mentioned structure earlier and kind of a
framework.
I heard someone say I don'tremember who it was, so I
apologize if they're listening,but on the podcast, you're
literally the outsiders arereally only getting about 5% of
the effort.
You know, they're watching youand me on the show, but like you
(20:03):
said before, they don't see allthe backhand stuff, they don't
see all the tagging that goes oninvolved, they don't see all the
preparation, the reading ofbooks, the researching of how to
be a better podcast host and aguest and this, that.
Uh, would you say that's fairlyaccurate?
Oh do you have a differentperspective?
SPEAKER_00 (20:20):
No, 100%, because it's the like the exam I always
refer to because everyone atsome point in their life has
been sick and watched an episodeof The Price is Right.
Um I use I use that as anexample because the the thing,
the piece with that is is thatshow was set up the same way
every single time.
It's it's consistent.
(20:42):
Different guests, differentprices, different projects, but
it it people know exactly whatthey're getting every single
time.
But when someone shows up to atelevision studio and they see
that there is 150 people workingaround in the background,
they're overwhelmed.
They're like, Oh my, how is thisall there?
(21:03):
And really, you're just focusedon Drew Carey talking to the
person and being like, Hey,how's it going?
Are you we all remember BobBarker telling people to spay a
new to their cats?
That's what you saw.
Yeah, but when you realize allthe stuff that had to be there
in order to make it happen, it'sno different.
I mean, a wedding, any othertype of event.
There is a ton of stuff thatgoes on in the background to
(21:25):
make it happen.
We've all been to venues wheresomeone shows up to speak, the
audio system's crap, so youcan't hear them.
You realize this just fellapart, and it's because that
production wasn't there.
SPEAKER_01 (21:39):
Almost like Thanksgiving dinner.
That's right around the corner,folks, from the time that we're
recording this.
It's kind of like all that prepwork the day before, the weekend
before, getting all thegroceries, and then you sit at
the table in 10 minutes, it'sdone.
SPEAKER_00 (21:52):
One 100%.
The the tablecloth is laid out,the the nice dishes are brought
out, all that stuff is planned.
There's there's a method tothat.
There's there's a there's a it'sall it all has direction because
that you know what you're tryingto do is you're trying to create
a warm environment for family totalk, hopefully not argue, and
(22:14):
to have a great meal together.
And so that that's the goal, andyou're doing everything that
you're doing for that is tryingto achieve that goal.
Podcast has got to be the sameway.
SPEAKER_01 (22:25):
So I'm fixing to say a word, and the first thing that
will probably come to mostpeople's mind is advertising.
But when I say monetize theirpodcast, what when I say that,
I'm like, how can I getcustomers?
How can I get in front of myprospects?
How can because we all keephearing it's all about SEO
keywords and the description andall that stuff, and it's like,
(22:46):
what about those people that dohave good content?
They're just not being found andthey're not they're not getting
rewarded monetarily uh withmoney, if you will.
So, how does one go about kindof getting that not about the
numbers, you know, it's notabout the subscribers, but how
do we get in front of our targetaudience?
(23:06):
What are some good ways to getthe show out there?
SPEAKER_00 (23:10):
It it's funny.
I we do marketing anything ischeap.
SPEAKER_01 (23:15):
You're listening to Small Business Pivots.
This podcast is produced by mycompany, Boss.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours at businessownership simplified.com.
(23:37):
If you're enjoying this podcast,don't forget to hit the
subscribe button and share it aswell.
Now let's get back to ourspecial guest.
How do we get in front of ourtarget audience?
What are some good ways to getthe show out there?
SPEAKER_00 (23:51):
It's funny.
I we do marketing anything haschanged in the past, I would
say, especially about year, yearand a half, especially with like
AI answers and Chat GPT givinganswers.
Because I mean, I remember youlike how long to make a baked
potato, and you'd have to readthrough the story about how
their Aunt Sally made the bestbaked potato, and you'd scroll
(24:13):
for like an hour before you gotto the fact that like 350
degrees for an hour.
Okay, great.
Um, so marketing has changed interms of how you have to
approach it.
Like social media, you stillneed it, but social media isn't
the attention grab.
Podcasting isn't the attentiongrab, it is amazing, amazing,
(24:37):
amazing supporting information.
It is an amazing way to buildother content streams.
But it is not the if you'relooking to become a star just by
posting your podcast, it's justnot gonna happen.
It is it's about using yourpodcast to create content that
will then show be shown topeople on social media
(24:58):
platforms.
It's then using that to reachout to people via email to say,
hey, a new podcast drop.
And the the thing that you haveto make sure that you're doing
with all of this is adding valuebecause there are so many things
screaming for people's attentionthat if you aren't adding value
(25:20):
to their day, they're just goingsomeplace else.
And don't get me wrong, thatvalue can be entertainment.
Um, it I I'm not discounting,don't think that every podcast
has to be buttoned-downed,serious, and totally
educational.
No, it does not.
It can be hilarious.
That's adding a value tosomeone's day still.
But it it's making sure that youhave a holistic plan towards
(25:44):
your marketing of this ratherthan just I posted um because
build it and they will come,does not work.
SPEAKER_01 (25:52):
No, it unfortunately does not.
So we kind of mentioned the thewhy and the who of the podcast.
What are some things that youconsistently see podcasts doing
wrong?
And then we'll get to the thingsyou see they're doing right.
Let's start with the wrongfirst.
So people can improve.
SPEAKER_00 (26:11):
I I see all sorts, I mean the the the wrong that I
see is is sometimes even toughto describe because some of it
just goes so sideways.
Um and it depends on thepeople's skill set.
The the the biggest thing that Iguess I would see wrong is
people not improving.
(26:33):
Um it is tough in so many casesto listen to your own podcast in
a constructively criticism,construct constructively uh
critical manner.
Um it's so tough to listen to belike, okay, I said this, I said
this, I said that four timesover.
(26:54):
And think about that when youcome back in.
The we all have a base skillset, and and I'm never gonna be
an NBA star.
Um I'm fairly athletic, but Ijust don't have that ability to
get to that level.
But I can always improve onthose things.
So it's figuring out what I canimprove on and making sure that
(27:16):
I'm doing that to constantlymove forward.
The second piece that I see isonce again, I see a lot of
podcasts that don't providevalue.
Um we're like in ourconversation right now, you're
looking to get value in terms oftips, in terms of suggestions,
in terms of talking with people.
How do you build this?
How do you do this?
(27:37):
How do you make this better?
That's adding value.
You get a lot of people thatjust go on that talk.
And much of that goes incircles.
We had a podcast guest, the theor podcast host in one studio uh
at one point in time.
She would invite experts in, andwe ran an analysis later.
(27:57):
The two episodes that she didwith us, the first one she
talked 71% of the time, thesecond one she talked 81% of the
time.
I'm like, why do you have anexpert in?
Right.
I'm like, this the the you youhad someone in to learn from
them, and uh so make sure you dothat because that person's gonna
(28:18):
add value to the podcast.
So it's it's looking at thingsof a once again, it's the how do
I always get better?
I there's so many podcasts thatjust aren't doing that.
And then the other one is is thehow do I make sure that I add
value?
Um, if you don't add value,you're your people just aren't
gonna want to pay attention.
SPEAKER_01 (28:39):
So you do in-house podcast, or do you do the video
where everybody else videostheir own and then you edit it?
SPEAKER_00 (28:48):
We do it all.
Um we it's funny, as we got intothis, I started to realize that
there are a number of differentways that we can do this and do
this effectively for peoplebecause like I'm working with
someone right now, it's a busyCEO.
He's like, your studio is fiveminutes away.
I don't have the time.
(29:08):
Great, we'll set something up inyour office.
Um, and it'll it'll it won'tlook as good as it will be in
the studio, but it gets them 90%of the way there.
Um, so we found we've we'vebecome adaptable in making sure
that we're able to help peoplein what they want to do.
And there's some times wherewe've got to say, look, not an
area we work in, and uh let themgo to someone else.
SPEAKER_01 (29:31):
What is the difference between using a
professional studio like yoursand them doing themselves?
And the reason I asked that isfor instance, our target
audience is small businessowners.
Most business owners that listento this show now didn't ever
listen to podcasts.
(29:51):
So as long as we have goodquality sound, good quality
people, experts like yourself,they're very convinced.
intent.
So for us to spend theadditional funds to use a
professional studio, Iunderstand the value in that,
but it's not gonna get it's notgonna make a difference to them.
(30:12):
We've pulled them, we surveyedthem.
So what would be the differencebetween using someone like
yourself versus just doing itthemselves?
SPEAKER_00 (30:22):
There's two ways to answer that.
And I'll try and cover them bothhere.
So the studio uh we've got anumber of people that like
coming into the studio becauseA, it gets them out of the
office and they're like, noone's knocking on my door.
Um they just walk in the door,sit down and go.
There's no setup, there's nonothing, there's no how's the
(30:42):
lighting?
They don't have to checkanything.
They don't have to worry aboutthe audio.
They don't have to worry aboutthe camera.
They don't have to they justcome in and talk.
That's one of the big advantagesof being in the studio.
Now in a in a setup like yoursobviously it looks like you're
in your office or conferenceroom there and I do like the
orange chairs is uh the the theuh you've got stuff color
(31:03):
coordinated you've got stuff setup you've obviously put thought
into this it didn't start thatway on day one though I will say
like you were talking aboutearlier always try to improve
yeah it it usually doesn't startout looking great and that's
okay because you know bothpeople that watched your episode
and both of them may even beyour mother yes they did right
(31:28):
so I I mean to me the thosefirst couple episodes it it
those I don't want to say theydon't matter but it they don't
carry the gravitas should youstart out of the gate right yes
because then you're gonna go uphigher from there.
From the production standpointif someone's doing it like in
their office or like their homestudio or anything like that,
(31:48):
what we offer is a the coachingstandpoint from it because we'll
take a look and we'll be likehey we noticed this we noticed
this maybe you can ask thisquestion a little bit different
maybe you can do that.
The other piece with that is toois what I always like to tell
people we give you your timeback.
We do this all the time.
This is like I don't know ifyou're editing your own podcast
(32:08):
but the time that goes into someof that editing stuff is time
consuming.
We do it all the time.
So we're like look we've gotsystems for it we've got
processes for it where we canlike bring this in, bring that
in, okay, polish this up good.
We'll probably get it done inless time than it would take you
and it's once again it's youdon't have to worry about it.
(32:29):
You can move on to bigger andbetter things.
You can be on to the next thingand uh not have to worry about
those types of things.
And part of the reason why we doit our pricing's all a la carte.
So if someone says uh you I'llhave you guys upload it but I
want to do the description and Iwant to do the show notes but I
want you to do the blog post forit, great.
We'll do it that way because werealize that some some people
(32:53):
like doing some of these things.
They don't want to edit it butthey sure want to write the show
notes like oh we had a lot offun doing this this great go
ahead I mean we we want to makesure it's it's the it part of
podcasting is making sure itstays fun because if it stays
fun you're more likely to beengaged with it and you're more
likely to continue with it.
SPEAKER_01 (33:13):
Yeah on the growth side so now let's just say
they've gone through your wholeprocess it's been edited it's
ready to upload now what?
What should people be doing withit after that?
You know what I mean?
It doesn't just sit there andeverybody finds it by
themselves.
(33:34):
What should people do to get itout there?
SPEAKER_00 (33:38):
Um one of the the the first thing that I always
tell people is you better besending it to your email list.
You can't control who sees it onInstagram on TikTok on YouTube
on any of the other platformsbut by golly your email list is
yours start with that and tellthem why it's valuable to them.
(34:02):
If you just be like hey did apodcast once again the person
that's going to watch is goingto be your mom because she's
like I'm proud of youcongratulations and you keep
doing the same stupid thing likeMr.
SPEAKER_01 (34:15):
Wonderful on the shark says have you ever watched
that show on Shark Tank and anduh somebody's got some
ridiculous little widget orsomething and he's like who told
you that was good well my familythey're lying to you 100% 100%
so yeah so it's the the uh firstthing I always tell people is
(34:37):
make make an email out of thatthing.
SPEAKER_00 (34:39):
Um and if you talked about 10 actionable things put
one actionable thing in thatemail like hey look we talked
about this here is how you dothis if you want the other nine
things go ahead and watch orlisten or whatever.
The next thing we typically tellpeople to is make some of the
clips with it.
(35:00):
The power of video and to usesomething we use Opus clip in a
lot of cases there's alsodescript people record in
Riverside Riverside will makethe clips for them when you do
stuff like that it gives youthat better discoverability.
SPEAKER_01 (35:14):
And once again when you've got a guest on tag them
collaborate with them that willhelp to grow and build that
audience for you um it really isit's about like working with
people to help build the stuffso you are scaling your business
with podcast and videos whatadvice would you give to
(35:38):
entrepreneurs from the businessperspective of now that you
understand your product yourservices you're really good at
it what are what are someinsights that you can share with
our audience that here's whatI'm doing in my business to
improve just like you mentionedimprove your podcast how are you
improving your business?
SPEAKER_00 (35:57):
Get the hell out of your own way um is really the
biggest one and it's it'ssomething that I I I'm
constantly like thinking aboutbecause I I started this from
just me.
I've got editors now I've gotsocial media managers now we we
need to make sure that thesepeople are doing the things and
what's funny is like I builtthis business like on some of my
(36:21):
I've got some unique editingskills I've got some unique
conversational skills um someunique graphic skills and I
asked my editor the one time I'mlike hey can you come up with a
graphic for this new podcastwe're working on she's like let
me see what I can do.
And I had something in my mindlike okay we're gonna do this
this and this and uh about twohours later I get an email hey
(36:44):
here's the go take a look atthis link and I was like oh gosh
that's like 10 times better thanwhat I was thinking.
Um let your people do the thingsum hire people that are good at
the things that you're buildingyour business on and just let
them do the things um becausethat's how you're gonna be able
to grow and expand the business.
(37:07):
So many businesses are are builton the backs of very few
talented people and you need tofind a way to build the talent
in other people and that just Imean makes it take off from
there.
The the thing to me is it I itfinally dawned on me.
(37:28):
I mean we had the uh the theterrible wall art which you most
people would call their corevalues is uh because that's what
most core values are is they'rejust terrible wall art.
Um it hit me about two years agofor us it this is what just
works for us is success is ashared thing.
(37:49):
And I do everything in my powerto make sure that my people are
successful.
I do everything in my power tomake sure my clients are
successful.
If I do everything in my powerto make sure my people are
successful they're gonna doeverything that they can to make
sure my clients are successful.
They're gonna I mean it has justbeen such an unlock to be like
look go do the things andwhatever tools you need just let
(38:11):
me know.
SPEAKER_01 (38:12):
And it just goes how hard was it to let go and how
did you do it?
Because that is you said get outof your own way that's one of
the reasons why most businessowners can't because no one can
do it as well as they can andsorry business owners you're
probably the worst employeethat's why you own a business
(38:34):
but in in my opinion how did youget to that point of okay I'm
I'm gonna let go was it a slowprocess did you figure out
something that works for you ohit was just like for me it was
it was a realization that I needto let go of some of this stuff.
SPEAKER_00 (38:51):
And it was I literally stuck a toe in the
water and it was that graphicsthing it was that animation I'm
like why don't you give this ashot and I thought okay I gave
her two hours to do it.
And I thought okay I'm out hersalary for two hours worst case
scenario if this just bombs andall of a sudden I mean when as
soon as I saw that what she didwas it's not what I had in mind
(39:16):
but it looked amazing and allthe principles were there.
I'm like you idiot get out ofher way um that and so now I I
don't want to say I'm like heyshe's doing everything um but
it's like I it finally made merealize that hey I need to to
finally do some stuff I hadsomething the other day one of
(39:38):
my social media managers sent mea message she's like hey I'm
missing this video and I'm likeokay and I mean there we've got
our social media channel on ourGoogle Google Meets which is
similar to like a Slack andwe've got our social media
channel and we've got our um uhvideo or podcast editing channel
(40:01):
in there and they're in separatechannels and she's like hey I I
get a message from her I'm ofcourse in both of those and
she's like we're missing thisvideo and I'm like I'm gonna ask
my editor and I'm like why thehell am I asking the editor we
need a general group I need toget out I just get out of the
way let them do the things and Ias soon as I did that I see the
(40:25):
I'm watching the communicationbetween the two of them and I'm
like just you idiots stophindering them they're amazing
people that's why you hired themlet them do the things speaking
of letting people do things wenow have this thing called AI
technology and I know we're atprobably at this show I think
(40:48):
we're at about 120 episodes andI know from the time we started
the time through the wholeprocess to what we do now is
probably less than a third ofthe time we used to spend
because of all the tools.
SPEAKER_01 (41:02):
Where do you see podcasting going from here?
SPEAKER_00 (41:05):
Um the it's something that I keep an eye on
because I it's I don't want tosay threatening but yeah it it
it's it's a bit scary at times.
To me it is making sure we we'vefound the same thing.
I mean what used to take ushours now takes us quite a bit
less time from a pure podcastingstandpoint I see podcasting is
(41:29):
going to stay strong it it'shumans um you and I are talking
I stutter I stammer I say fartoo many ums you hear me breathe
in occasionally it it it's humanthat's people want to hear from
people from the productionstandpoint it's something that
we look at and like in manyediting cases there's programs
(41:51):
that'll edit your podcast butthey still give what I like to
call podcast whiplash.
So if someone's we've all beenon the podcast where you get the
person that goes uh-huh yeahuh-huh yeah and it switches back
and forth the camera like eighttimes and all of a sudden you're
like okay in five seconds thecamera is switched four times
I'm hanging on to my desk so Idon't fall off of it.
(42:14):
Yeah it it it there there'scertain things where we realize
that's going to get better.
So we need to stay ahead of thatthe visual side of it is
something that is a number ofyears off yet in terms of
coaching people on how to lighttheir studio, how to set up
their microphone.
It's that feedback that peoplestill like and that's why we're
(42:35):
making sure that we are keepingpersonality in our business and
that human touch because that'swhat podcasting is about people
buy from those they know likeand trust.
SPEAKER_01 (42:48):
So if you can't see the person or get a little taste
of the person then it's hard toyou know do business with them.
I know you've wet the ears of alot of people a lot of listeners
and you mentioned that you teachclasses where can they find you
how can they communicate withyou to learn more the classes I
(43:08):
teach are actually at uhCuyahoga Community College.
SPEAKER_00 (43:11):
It's part of the corporate college
entrepreneurship series and uhwe have a ton of fun in those
classes I thoroughly enjoy itthe one class uh I think it was
7200 steps and it's a three hourclass I move yeah to to consult
with us it'spedalstopperproductions dot com.
(43:32):
I offer a 30 minute no pitchpodcast consultation.
I will sit down with anyone I'lllook at their camera settings
I'll look at their microphonesetup we'll we'll watch part of
an episode and I'll answerwhatever questions people have
about podcasting because werealize that if we elevate the
community, it's once again it'sthat success is a shared thing.
(43:54):
If we're elevating the communityit's just it's going to find its
way back to us.
SPEAKER_01 (43:59):
I know from time to time I've been a guest on a
podcast and I wish they wouldhave asked me a specific
question to go deep in.
Is there anything that we didn'tcover that you want to share
with our listeners no I I mean Iyou you did a great job in terms
of asking some of the rightquestions.
SPEAKER_00 (44:17):
And the thing that I love is something else that just
to touch on is what makes agreat podcast host is genuine
curiosity.
If you show up and want togenuinely hear from other people
you're gonna do great awesomewell I end our shows with one
final question.
SPEAKER_01 (44:36):
It's easy if you're in front of an audience of small
business owners differentindustries different seasons of
business different sizes what isone thing that could be
applicable to all of them andlike I usually say it could be a
quote a book just one lastinsight something you've learned
I a business owner taught me alesson uh about two years ago he
(45:00):
just literally found out fromhis supplier that his supply was
getting cut by 30% and this is abusiness that moves about$1.4
billion worth of product everyyear.
SPEAKER_00 (45:11):
And he's looking at right and I hear him he gets off
the phone he goes if that's allyou can do and he just hangs up
and he is a goodbye type of guyhe doesn't hang up on anyone and
I'm like that sounded rough andhe goes yeah he goes with he
gave me the numbers and I'm likethat's like a 35% hit to
business.
Without hesitating he looks atme and goes that's a moving
target and that moment justoffered such clarity to me as a
(45:35):
business owner it doesn't mattersmall business big business
whatever it is it is a movingtarget.
Nothing ever goes exactly as youhoped it's always a moving
target.
Just be willing to adapt.
SPEAKER_01 (45:46):
That's a golden nugget right there.
Josh I appreciate you today yourtime you've been a blessing to
many and a wealth ofinformation.
I wish you continued success.
Thank you you also it's been apleasure thanks for having me.
My pleasure thank you forlistening to Small Business
Pivots this podcast is createdand produced by my company Boss
(46:07):
our business is growing yours.
Boss offers flexible businessloans with business coaching
support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours at businessownership simplified dot com.
If you're enjoying this podcastdon't forget to hit the
subscribe button and share it aswell.
(46:28):
If you need help growing yourbusiness email me at Michael at
michaeldmorrison.com we'll seeyou next time on Small Business
Pivots
All right, welcome to another Small Business Pivots
where we bring special guestsfrom around the world.
And today we have a reallyspecial one on a special topic
that I don't believe we'vereally covered in depth.
But if you've ever watched theshow or listened to the episode
before, you know that no one canintroduce themselves or their
business like the businessowner.
So, my friend, I'm gonna let youdo that now.
(00:21):
Tell us a little bit about you.
SPEAKER_00 (00:23):
I am Josh Trokey.
I'm the owner of Petal SnapperProductions.
Um, we do uh photo, but mainlyvideo, and then also video
podcasts.
Um, for us, it is all aboutgenerating that marketing
content and making sure thatwe're doing it with intention.
Um, the quick backstory on it isas I started a video business as
(00:44):
a side hustle.
Um, someone approached me andsaid, Hey, do you edit podcasts?
And I'm like, Is there a checkto it attached to it?
He's like, Yeah.
And I'm like, Yes, then we editwe edit podcasts.
And uh that's how we got intodoing some of the podcasting
stuff about seven years ago, andI've absolutely loved it.
SPEAKER_01 (01:02):
Fantastic.
Well, how do you think we'regonna help our listeners best
today with podcasts?
SPEAKER_00 (01:09):
Uh, to me, it's my hope that if someone is thinking
of starting one or looking at away to improve theirs is they
will have at least a couple ofactionable items that they can
look at, whether it's their planfor their podcast, maybe they
don't have one, which theyshould have one, uh, either
their plan for it or whatthey're currently doing, and
saying, oh, okay, I can makethese couple of little tweaks
(01:29):
and it might help me out.
Fantastic.
SPEAKER_01 (01:31):
Well, Josh, I'm excited, and I know our
listeners are too, but let'sintroduce the show first and
we'll be right back.
Welcome to Small BusinessPivots, a podcast produced for
small business owners.
I'm your host, Michael Morrison,founder and CEO of Boss, where
we make business ownershipsimplified for success.
(01:52):
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours at businessownership simplified.com.
All right, welcome back to SmallBusiness Pivots.
(02:13):
Josh, before we begin onpodcast, I know a lot of our
listeners like to know a littlebit of back-end history on our
guests so we can relate to youand your story.
Anything happened before youstarted adulting that because
for business owners andentrepreneurs, many times we're
we've we've had trials andtribulations, and our mindset
(02:35):
blocks our future success.
So tell us how you kind of gotup to entrepreneurship.
SPEAKER_00 (02:42):
Uh it all started when I was actually really
young.
Um, I was brought up in a ruralarea, but my parents were very
much like, you're gonna makeyour own money.
And my dad actually helped me,he would drive me to go mow some
lawns.
And so that started, I mean,early teen years as my that was
my entrepreneurial journey.
(03:02):
Um, but like many people, Imean, I'm late 40s.
A lot of us were told you go tocollege, you get a job.
Yeah.
Um, that did not work for me.
Um, I started in college, thecollege thing wasn't for me.
Um, ended up, I have abackground that goes from
performance automotive toregular automotive repair.
(03:23):
Um, I did a stint inagriculture.
And then uh when I was workingin trucking, is where my video
career really took off.
And uh I like I said, been kindof all over the place in terms
of my career, but I've alwayshad an interest in video.
Um, like so many others that dovideos that are of my age.
(03:44):
If you look back to like ourpersonal YouTube channels like
15, 18 years ago, there is somevery embarrassing videos back
there.
SPEAKER_01 (03:52):
So I understand.
I wrote a book in 2016 and Ican't even look at it.
I'm so embarrassed.
Yeah, so yeah, you understand.
SPEAKER_00 (04:01):
You're like, yeah, okay, ooh, that's that's me,
huh?
Yeah.
Um, but really it was I I wasworking in a semi-truck
dealership in sales, and Ineeded to find a way to help
sell trucks, and I needed tofind a way that could get me out
of the sales territory lit alittle bit because there were
some political things within thecompany I was in to that made it
(04:21):
difficult in some cases.
And so I thought, well, I'vealways done some videos.
So I did some videos, like justsome photos first, and then I
did some photos or some likevideos with a voiceover, and
then I'm like, screw it, I'lljust get on camera.
And from there, I it really tookoff.
I had night when I left thatcompany and uh went full time
with the video business.
I had 19,000 subscribers.
(04:43):
Um, I had a couple of videos onYouTube with a million views
just talking about semi-trucks.
And uh the the moment that I gotclarity in how video worked was
actually I was sitting in myoffice, I was still a salesman
at that point, and uh thisgentleman comes walking in.
You could tell he was anover-the-road trucker, had a
couple of days' worth of potatochip grease on his shirt, and uh
(05:07):
just comes in, sits down, he'slike, Hey Josh, so glad to
finally get the chance to sitdown with you.
He's like, I've watched all yourvideos.
And it instantly was like it wasintimidating to me because this
guy was acting like he was mybest friend.
I had no idea who this guy was.
I'm like, should should I shouldI be calling security?
(05:28):
Right.
Um so, but no, he's like, I'vewatched all your videos, man.
He goes, he goes, You just lovelove hanging out with you.
And I'm like, oh, I I've builtthat no like and trust through
the I I gotta could have hadlunch with this guy, like an old
friend.
Um, because he had watched me somany times, he had seen me
(05:49):
through all those videos.
That was when it clarified forme how powerful video was in
terms of building thoserelationships.
SPEAKER_01 (05:58):
So you went and just started a company, right?
Like everybody does.
SPEAKER_00 (06:05):
I have always um there's another podcast host out
there, Scott Galloway.
Um he says that he spent a lotof his early career um being
right instead of beingeffective.
And I have always had, I guess Iwould say, some of that problem.
I'm like, no, no, no, numberssay this.
And sometimes you need a littlemore nuance than that.
(06:28):
Um, so especially in thecorporate world.
So I found that okay, yeah,entrepreneurship was the way to
go.
Um it has been one heck of aninteresting journey, and I
absolutely love it.
SPEAKER_01 (06:42):
So, how long have you had been an entrepreneur
now?
SPEAKER_00 (06:46):
Um, in this business, I've had this, uh it
was 2018, so a little over sevenyears now um is when I started
the business.
I went full-time in the businessa little over three years ago.
SPEAKER_01 (06:58):
So when you got into business, because the show is
small business pivot.
So we also talk about kind ofsome pivots you've made along
the way.
What were some things that youdid back then looking back you
wouldn't do again, or that youwish you would have done better?
SPEAKER_00 (07:13):
Most things.
Um start over.
Right.
All of it.
All every last thing.
No, it it's one of those thingswhere I I wish I would have had
the the confidence and gumptionto go out and really do it.
Um the I I stuck my toe in thewater initially, and I I wish I
(07:34):
wish I really would have doneit.
Um, the other thing is the thepiece that so many of us miss is
as entrepreneurs, and I meanworking with a lot of them, um,
in the marketing and that thatwe do, so many of us we do the
things that we do very well.
We don't do sales and we don'tdo marketing very well,
(07:54):
especially the sales piece.
And I wish I would have spentmore time on that initially and
built more of that into ourprocesses.
Um, because there's I I've eventalked with and coached other
businesses on there's thethere's this ebb and the flow
of, oh, business is a little bitslower.
We're gonna spend a lot of timeon sales.
(08:16):
All of a sudden you're busierthan a one-legged man in a butt
kicking contest, and you'relike, I don't have time for
sales.
Three months later, all you hearis crickets.
Um, so it's building that salespiece in is the thing that so
many of us, and I I I am veryguilty of this, and I know so
many others aren't are are also.
It's building in that salespiece, and I would have made
(08:37):
sure I spent more time doingthat.
SPEAKER_01 (08:39):
That's solid advice because there is nothing that
equals founder sales.
There's no one better than thefounder, and yet that's the one
thing most of us don't spendenough time on.
So that's that's golden advice.
So you got in the videoproduction, and then how did
podcasting come along in in allthat?
SPEAKER_00 (09:01):
Yeah, it was it's a great story with that, and uh
one I love to always talk about.
So I had uh I literally got arandom phone call from someone
that does some politicalcampaigns.
Um, and it was there was it wasa connection of a connection of
a connection that said, maybe golook this guy up.
And uh they they had a smallbudget, which, okay, is a side
(09:23):
hustle that I'm just trying tostart out.
I mean, I just barely started.
I thought, well, let's give thisa shot.
And uh, so I I recorded a shortum uh basically it was a local
uh uh county government ad foruh someone that was running for,
if I remember correctly,prosecutor.
And the campaign manager hasactually done campaigns for even
(09:44):
he's been involved inpresidential campaigns.
And he called me up a few weekslater and he goes, Hey, he goes,
um, guy that I used to workwith, he goes, he ran for state
treasury, ran for mayor ofCincinnati, he goes, he's got a
podcast, and he's looking to gethe doesn't want to edit it
anymore.
He's like, Can can you edit thepodcast?
And I'm like, Is is he paying?
(10:04):
And he's like, Yeah, and I'mlike, Yeah, then I can do the
podcast.
Checks the box, the only box.
Correct, correct.
There the there's money at theend of this, and I just started
a business.
Yes, yes, um hard, yes.
So that's how I got into it, andit it was interesting because it
was kind of a it was a weirdentrance into it because he had
(10:27):
some of the building blocksalready, so we didn't start
building things from ground up.
We kind of came into the middleof something that was maybe not
put together the best.
So I had to kind of go backthrough and start to look and be
like, okay, what is the rightway to do this and what are we
trying to do this with this andundo some of it and redo some of
(10:48):
it, but we ended up with apretty good result.
Um, to this day, he doesn't dohis podcast as consistent as
most people should.
Um, but he still gets on somegreat guests and he has some
great conversations.
And I still love the love itwhen uh he calls me up and he's
like, Hey, got some more videosuploaded.
SPEAKER_01 (11:06):
Awesome, awesome.
Well, let's talk about podcastsand the power of podcast, what
they can do for many people.
They're trying to get moresubscribers for other people,
they're wondering why they don'tget bit.
I mean, it's just a plethora ofquestions that everybody has,
and they're usually the samekind because most podcasts just
(11:26):
aren't effective.
And what is the percentage?
I think it's 70 somethingpercent, don't make it past five
or twenty episodes, somethinglike that.
SPEAKER_00 (11:35):
Uh it's 86% of episodes don't make it past
episode 15, according to thelast numbers from Edison Edison
Research.
Wow.
Um that's amazing.
And it's so yeah, and I feelthere's a there's a number of
reasons for that.
And one of which is first off,as you know, it's work.
Um it's like it's yes, peoplesee 15% of what happens in a
(11:57):
podcast.
It's you and I talking, there's15% of it.
The the the messages we've hadback and forth, the the editing,
the posting, the all those otherthings.
That's work.
That's time.
That's that's investment.
So a lot of people don't realizethe time involved with it.
The other thing is, is I I feellike the the most difficult part
is expectation.
(12:19):
Um, I can I I drove to worktoday, so therefore I'm probably
a great race car driver, right?
No, yeah.
People see the Joe Rogan's, theStephen Bartlett's, the the Mel
Robbins, they see these millionsof downloads and millions of
video captures.
And they're like, oh yeah, thatthey've got that, so I should be
(12:40):
able to get that.
And no, you you probably won't.
And so people have thisexpectation of, oh, three
million downloads, great.
Well, I'm also gonna have MarkCuban's wealth.
Mark Cuban got wealthyovernight, right?
It wasn't the 10 years of workhe put in before it, it was the
overnight, is what everyone saw.
Um, so that is the mostdifficult piece for people to
(13:02):
kind of wrap their head around.
They're like, I'm gonna have 10million subscribers.
No, you're gonna have 10.
Um, you had the number right,you had the decimal point wrong.
SPEAKER_01 (13:10):
Is uh there the the numbers were in there somewhere,
just in the wrong order.
Yeah.
SPEAKER_00 (13:16):
Right, right.
Decimal point, all that otherstuff.
You were close.
What I always the the thing thatI always like to ask people,
because everyone has their ownstory, everyone has their own
take on thing.
And by golly, it's worth hearingpeople's stories and it's worth
hearing their information.
What I always ask is if I toldyou there's a room next door
(13:37):
over here, if there's eightpeople in that room that's were
interested in what you what yourstory or what you had to talk
about, would you walk over thereand talk to them?
Yes.
Hell yeah, I would.
I would walk, I would marchright in there and be like, hi
guys.
Well, then why won't you uploadthe podcast that has eight
downloads?
It's not much different.
(13:58):
Um, it's eight people that wantto hear from you.
Those eight people, maybe one ortwo of them tell one of their
friends, then you're gonna have10 people.
Then maybe one of those peopletells someone, okay, now you got
11.
It it builds over time.
And once again, it's it's anovernight success over the next
10 years.
And that's the thing that peopledon't see about the
successfulness of podcasts.
(14:20):
What makes it tough for themwith that is if they go in
without a structure, like yourshow, you've got a structure.
We we we talk for a couple ofseconds, there's the intro, you
come back, you say a few things,and off we go.
Um, many people walk in withouta structure to stuff and just
expect it to work.
Uh, the other thing that Ialways talk about is podcasting
(14:40):
is very much like painting aroom.
And if you spend the time, ifyou walk into a room, you you
tape everything off, you cut itin, you wash down the walls,
you're gonna end up with a nicelooking paint job.
If you walk into a room, flopthe lid of the can off, and just
spin, it's probably not gonna bea great paint job.
(15:02):
So it's all about that prep workis what goes into it.
I mean, obviously you you've putthe prep in on your end of stuff
and it makes a difference.
SPEAKER_01 (15:10):
Well, we try and we're all we're always trying to
improve.
I know one of the most popularquestions.
So so we use Buzz Sprout andthey have a little form on
Facebook, and probably the mostasked question is I've only got
50 subscribers and I've beendoing this for two years, but
(15:31):
it's always about the number,and it's and most people that's
seasoned podcasters will replywith, What are you trying to
achieve?
Who are you trying to reach?
Are people calling you?
Are you getting business fromit?
Because most of the time they'llthey'll mention something like,
I know people that getthousands, but they get no
business, you know, it's justvanity numbers.
(15:53):
And so can we go through theprocess?
Would you mind sharing kind ofsome insights for someone that
wants or thinks about doing apodcast?
Like, what is the first thingthey should be doing, thinking
about, and kind of what thosesteps are so it can be effective
and reach their target audience?
SPEAKER_00 (16:09):
That's a phenomenal question.
I love that.
So it's and it's one of thethings.
So I teach a podcasting classand uh at a at a community
college here in uh in theCleveland area.
And one of the main things thatwe talk about, like the first
thing that we talk about afterwe define podcasting, is why are
you doing this?
What's the what's the point?
What's the purpose?
(16:29):
What I mean it if you have nopurpose of doing this other
than, hey, I just want to yammerinto a microphone, um, you're
you're not gonna go anywherewith it.
If you just want to talk into amicrophone, great.
You can do that, and no oneneeds to listen.
Um, so what's the goal?
Is it to try and get peopleengaged?
Is it to try and just raisebrand awareness?
(16:51):
We help people in a lot ofcases, and what we find is one
of the more effective things isbuilding chunks of content.
Um, so we'll sit here, we'lltalk for a while, and out of
half an hour, out of 45 minutes,maybe we get 10 or 15 really
sharp things that we can thenput to Instagram, TikTok,
(17:11):
YouTube Shorts.
We can put them out on all thoseplatforms.
And once again, we've done theone big thing, which also can
help grab some attention, butnow we've got these other
sharper things.
The what I always like to say,the scrollable things that
you're you're looking at whileyour partner's watching
something on TV that you hate.
SPEAKER_01 (17:30):
Yeah.
SPEAKER_00 (17:30):
Um it's those types of things that that's what draws
people in.
That's what gets gets attention.
Um, so it's it's it's reallyit's very much about the the
most basic thing is why are youdoing this?
Um and figuring that out now.
Then the second step that Ialways talk about is who is the
(17:53):
one person this is for?
And this is what always bitespeople because they're like, oh,
I want to talk to men betweenthe age of 25 and 60.
Okay.
Well, let me tell you what, I'm47.
I want to hear something verydifferent now than I did when I
was 25.
(18:13):
And in the same sense, I'm whenI'm 60, I'm probably not gonna
want to hear the same stuff thatI do now.
Absolutely.
So you have to tailor to youraudience.
And I have uh an analogy I lovefor this.
If you go into a room, a bigroom of a hundred people, and
you just try and talk toeveryone, everyone's gonna look
(18:33):
at you like you're an idiot andthen they're gonna go about
their way.
But if you go up to one specificperson and have a really good
direct conversation with them,other people will start to
listen in.
It it's not directedspecifically at them, but other
people will start to fill infilter in because they like the
(18:54):
topic, they like theinformation, maybe they like the
way you present it.
But you have to pick onespecific person that you are
trying to talk to.
When you try and talk toeveryone, you end up talking to
no one.
And that's when you get some ofthe podcasts that have four
downloads after 60, 70 episodes.
(19:14):
Um, it's because they haven'ttalked to, they haven't picked
their person to talk to.
So those are the big focusthings that I look at because
then that everything else buildsoff of that.
The structure of your show, whoyou have on as guests, why you
have them on, the topics thatyou talk about with them.
All of those things are thenbuilt out of really answering
(19:37):
those main two questions.
SPEAKER_01 (19:41):
So you mentioned structure earlier and kind of a
framework.
I heard someone say I don'tremember who it was, so I
apologize if they're listening,but on the podcast, you're
literally the outsiders arereally only getting about 5% of
the effort.
You know, they're watching youand me on the show, but like you
(20:03):
said before, they don't see allthe backhand stuff, they don't
see all the tagging that goes oninvolved, they don't see all the
preparation, the reading ofbooks, the researching of how to
be a better podcast host and aguest and this, that.
Uh, would you say that's fairlyaccurate?
Oh do you have a differentperspective?
SPEAKER_00 (20:20):
No, 100%, because it's the like the exam I always
refer to because everyone atsome point in their life has
been sick and watched an episodeof The Price is Right.
Um I use I use that as anexample because the the thing,
the piece with that is is thatshow was set up the same way
every single time.
It's it's consistent.
(20:42):
Different guests, differentprices, different projects, but
it it people know exactly whatthey're getting every single
time.
But when someone shows up to atelevision studio and they see
that there is 150 people workingaround in the background,
they're overwhelmed.
They're like, Oh my, how is thisall there?
(21:03):
And really, you're just focusedon Drew Carey talking to the
person and being like, Hey,how's it going?
Are you we all remember BobBarker telling people to spay a
new to their cats?
That's what you saw.
Yeah, but when you realize allthe stuff that had to be there
in order to make it happen, it'sno different.
I mean, a wedding, any othertype of event.
There is a ton of stuff thatgoes on in the background to
(21:25):
make it happen.
We've all been to venues wheresomeone shows up to speak, the
audio system's crap, so youcan't hear them.
You realize this just fellapart, and it's because that
production wasn't there.
SPEAKER_01 (21:39):
Almost like Thanksgiving dinner.
That's right around the corner,folks, from the time that we're
recording this.
It's kind of like all that prepwork the day before, the weekend
before, getting all thegroceries, and then you sit at
the table in 10 minutes, it'sdone.
SPEAKER_00 (21:52):
One 100%.
The the tablecloth is laid out,the the nice dishes are brought
out, all that stuff is planned.
There's there's a method tothat.
There's there's a there's a it'sall it all has direction because
that you know what you're tryingto do is you're trying to create
a warm environment for family totalk, hopefully not argue, and
(22:14):
to have a great meal together.
And so that that's the goal, andyou're doing everything that
you're doing for that is tryingto achieve that goal.
Podcast has got to be the sameway.
SPEAKER_01 (22:25):
So I'm fixing to say a word, and the first thing that
will probably come to mostpeople's mind is advertising.
But when I say monetize theirpodcast, what when I say that,
I'm like, how can I getcustomers?
How can I get in front of myprospects?
How can because we all keephearing it's all about SEO
keywords and the description andall that stuff, and it's like,
(22:46):
what about those people that dohave good content?
They're just not being found andthey're not they're not getting
rewarded monetarily uh withmoney, if you will.
So, how does one go about kindof getting that not about the
numbers, you know, it's notabout the subscribers, but how
do we get in front of our targetaudience?
(23:06):
What are some good ways to getthe show out there?
SPEAKER_00 (23:10):
It it's funny.
I we do marketing anything ischeap.
SPEAKER_01 (23:15):
You're listening to Small Business Pivots.
This podcast is produced by mycompany, Boss.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours at businessownership simplified.com.
(23:37):
If you're enjoying this podcast,don't forget to hit the
subscribe button and share it aswell.
Now let's get back to ourspecial guest.
How do we get in front of ourtarget audience?
What are some good ways to getthe show out there?
SPEAKER_00 (23:51):
It's funny.
I we do marketing anything haschanged in the past, I would
say, especially about year, yearand a half, especially with like
AI answers and Chat GPT givinganswers.
Because I mean, I remember youlike how long to make a baked
potato, and you'd have to readthrough the story about how
their Aunt Sally made the bestbaked potato, and you'd scroll
(24:13):
for like an hour before you gotto the fact that like 350
degrees for an hour.
Okay, great.
Um, so marketing has changed interms of how you have to
approach it.
Like social media, you stillneed it, but social media isn't
the attention grab.
Podcasting isn't the attentiongrab, it is amazing, amazing,
(24:37):
amazing supporting information.
It is an amazing way to buildother content streams.
But it is not the if you'relooking to become a star just by
posting your podcast, it's justnot gonna happen.
It is it's about using yourpodcast to create content that
will then show be shown topeople on social media
(24:58):
platforms.
It's then using that to reachout to people via email to say,
hey, a new podcast drop.
And the the thing that you haveto make sure that you're doing
with all of this is adding valuebecause there are so many things
screaming for people's attentionthat if you aren't adding value
(25:20):
to their day, they're just goingsomeplace else.
And don't get me wrong, thatvalue can be entertainment.
Um, it I I'm not discounting,don't think that every podcast
has to be buttoned-downed,serious, and totally
educational.
No, it does not.
It can be hilarious.
That's adding a value tosomeone's day still.
But it it's making sure that youhave a holistic plan towards
(25:44):
your marketing of this ratherthan just I posted um because
build it and they will come,does not work.
SPEAKER_01 (25:52):
No, it unfortunately does not.
So we kind of mentioned the thewhy and the who of the podcast.
What are some things that youconsistently see podcasts doing
wrong?
And then we'll get to the thingsyou see they're doing right.
Let's start with the wrongfirst.
So people can improve.
SPEAKER_00 (26:11):
I I see all sorts, I mean the the the wrong that I
see is is sometimes even toughto describe because some of it
just goes so sideways.
Um and it depends on thepeople's skill set.
The the the biggest thing that Iguess I would see wrong is
people not improving.
(26:33):
Um it is tough in so many casesto listen to your own podcast in
a constructively criticism,construct constructively uh
critical manner.
Um it's so tough to listen to belike, okay, I said this, I said
this, I said that four timesover.
(26:54):
And think about that when youcome back in.
The we all have a base skillset, and and I'm never gonna be
an NBA star.
Um I'm fairly athletic, but Ijust don't have that ability to
get to that level.
But I can always improve onthose things.
So it's figuring out what I canimprove on and making sure that
(27:16):
I'm doing that to constantlymove forward.
The second piece that I see isonce again, I see a lot of
podcasts that don't providevalue.
Um we're like in ourconversation right now, you're
looking to get value in terms oftips, in terms of suggestions,
in terms of talking with people.
How do you build this?
How do you do this?
(27:37):
How do you make this better?
That's adding value.
You get a lot of people thatjust go on that talk.
And much of that goes incircles.
We had a podcast guest, the theor podcast host in one studio uh
at one point in time.
She would invite experts in, andwe ran an analysis later.
(27:57):
The two episodes that she didwith us, the first one she
talked 71% of the time, thesecond one she talked 81% of the
time.
I'm like, why do you have anexpert in?
Right.
I'm like, this the the you youhad someone in to learn from
them, and uh so make sure you dothat because that person's gonna
(28:18):
add value to the podcast.
So it's it's looking at thingsof a once again, it's the how do
I always get better?
I there's so many podcasts thatjust aren't doing that.
And then the other one is is thehow do I make sure that I add
value?
Um, if you don't add value,you're your people just aren't
gonna want to pay attention.
SPEAKER_01 (28:39):
So you do in-house podcast, or do you do the video
where everybody else videostheir own and then you edit it?
SPEAKER_00 (28:48):
We do it all.
Um we it's funny, as we got intothis, I started to realize that
there are a number of differentways that we can do this and do
this effectively for peoplebecause like I'm working with
someone right now, it's a busyCEO.
He's like, your studio is fiveminutes away.
I don't have the time.
(29:08):
Great, we'll set something up inyour office.
Um, and it'll it'll it won'tlook as good as it will be in
the studio, but it gets them 90%of the way there.
Um, so we found we've we'vebecome adaptable in making sure
that we're able to help peoplein what they want to do.
And there's some times wherewe've got to say, look, not an
area we work in, and uh let themgo to someone else.
SPEAKER_01 (29:31):
What is the difference between using a
professional studio like yoursand them doing themselves?
And the reason I asked that isfor instance, our target
audience is small businessowners.
Most business owners that listento this show now didn't ever
listen to podcasts.
(29:51):
So as long as we have goodquality sound, good quality
people, experts like yourself,they're very convinced.
intent.
So for us to spend theadditional funds to use a
professional studio, Iunderstand the value in that,
but it's not gonna get it's notgonna make a difference to them.
(30:12):
We've pulled them, we surveyedthem.
So what would be the differencebetween using someone like
yourself versus just doing itthemselves?
SPEAKER_00 (30:22):
There's two ways to answer that.
And I'll try and cover them bothhere.
So the studio uh we've got anumber of people that like
coming into the studio becauseA, it gets them out of the
office and they're like, noone's knocking on my door.
Um they just walk in the door,sit down and go.
There's no setup, there's nonothing, there's no how's the
(30:42):
lighting?
They don't have to checkanything.
They don't have to worry aboutthe audio.
They don't have to worry aboutthe camera.
They don't have to they justcome in and talk.
That's one of the big advantagesof being in the studio.
Now in a in a setup like yoursobviously it looks like you're
in your office or conferenceroom there and I do like the
orange chairs is uh the the theuh you've got stuff color
(31:03):
coordinated you've got stuff setup you've obviously put thought
into this it didn't start thatway on day one though I will say
like you were talking aboutearlier always try to improve
yeah it it usually doesn't startout looking great and that's
okay because you know bothpeople that watched your episode
and both of them may even beyour mother yes they did right
(31:28):
so I I mean to me the thosefirst couple episodes it it
those I don't want to say theydon't matter but it they don't
carry the gravitas should youstart out of the gate right yes
because then you're gonna go uphigher from there.
From the production standpointif someone's doing it like in
their office or like their homestudio or anything like that,
(31:48):
what we offer is a the coachingstandpoint from it because we'll
take a look and we'll be likehey we noticed this we noticed
this maybe you can ask thisquestion a little bit different
maybe you can do that.
The other piece with that is toois what I always like to tell
people we give you your timeback.
We do this all the time.
This is like I don't know ifyou're editing your own podcast
(32:08):
but the time that goes into someof that editing stuff is time
consuming.
We do it all the time.
So we're like look we've gotsystems for it we've got
processes for it where we canlike bring this in, bring that
in, okay, polish this up good.
We'll probably get it done inless time than it would take you
and it's once again it's youdon't have to worry about it.
(32:29):
You can move on to bigger andbetter things.
You can be on to the next thingand uh not have to worry about
those types of things.
And part of the reason why we doit our pricing's all a la carte.
So if someone says uh you I'llhave you guys upload it but I
want to do the description and Iwant to do the show notes but I
want you to do the blog post forit, great.
We'll do it that way because werealize that some some people
(32:53):
like doing some of these things.
They don't want to edit it butthey sure want to write the show
notes like oh we had a lot offun doing this this great go
ahead I mean we we want to makesure it's it's the it part of
podcasting is making sure itstays fun because if it stays
fun you're more likely to beengaged with it and you're more
likely to continue with it.
SPEAKER_01 (33:13):
Yeah on the growth side so now let's just say
they've gone through your wholeprocess it's been edited it's
ready to upload now what?
What should people be doing withit after that?
You know what I mean?
It doesn't just sit there andeverybody finds it by
themselves.
(33:34):
What should people do to get itout there?
SPEAKER_00 (33:38):
Um one of the the the first thing that I always
tell people is you better besending it to your email list.
You can't control who sees it onInstagram on TikTok on YouTube
on any of the other platformsbut by golly your email list is
yours start with that and tellthem why it's valuable to them.
(34:02):
If you just be like hey did apodcast once again the person
that's going to watch is goingto be your mom because she's
like I'm proud of youcongratulations and you keep
doing the same stupid thing likeMr.
SPEAKER_01 (34:15):
Wonderful on the shark says have you ever watched
that show on Shark Tank and anduh somebody's got some
ridiculous little widget orsomething and he's like who told
you that was good well my familythey're lying to you 100% 100%
so yeah so it's the the uh firstthing I always tell people is
(34:37):
make make an email out of thatthing.
SPEAKER_00 (34:39):
Um and if you talked about 10 actionable things put
one actionable thing in thatemail like hey look we talked
about this here is how you dothis if you want the other nine
things go ahead and watch orlisten or whatever.
The next thing we typically tellpeople to is make some of the
clips with it.
(35:00):
The power of video and to usesomething we use Opus clip in a
lot of cases there's alsodescript people record in
Riverside Riverside will makethe clips for them when you do
stuff like that it gives youthat better discoverability.
SPEAKER_01 (35:14):
And once again when you've got a guest on tag them
collaborate with them that willhelp to grow and build that
audience for you um it really isit's about like working with
people to help build the stuffso you are scaling your business
with podcast and videos whatadvice would you give to
(35:38):
entrepreneurs from the businessperspective of now that you
understand your product yourservices you're really good at
it what are what are someinsights that you can share with
our audience that here's whatI'm doing in my business to
improve just like you mentionedimprove your podcast how are you
improving your business?
SPEAKER_00 (35:57):
Get the hell out of your own way um is really the
biggest one and it's it'ssomething that I I I'm
constantly like thinking aboutbecause I I started this from
just me.
I've got editors now I've gotsocial media managers now we we
need to make sure that thesepeople are doing the things and
what's funny is like I builtthis business like on some of my
(36:21):
I've got some unique editingskills I've got some unique
conversational skills um someunique graphic skills and I
asked my editor the one time I'mlike hey can you come up with a
graphic for this new podcastwe're working on she's like let
me see what I can do.
And I had something in my mindlike okay we're gonna do this
this and this and uh about twohours later I get an email hey
(36:44):
here's the go take a look atthis link and I was like oh gosh
that's like 10 times better thanwhat I was thinking.
Um let your people do the thingsum hire people that are good at
the things that you're buildingyour business on and just let
them do the things um becausethat's how you're gonna be able
to grow and expand the business.
(37:07):
So many businesses are are builton the backs of very few
talented people and you need tofind a way to build the talent
in other people and that just Imean makes it take off from
there.
The the thing to me is it I itfinally dawned on me.
(37:28):
I mean we had the uh the theterrible wall art which you most
people would call their corevalues is uh because that's what
most core values are is they'rejust terrible wall art.
Um it hit me about two years agofor us it this is what just
works for us is success is ashared thing.
(37:49):
And I do everything in my powerto make sure that my people are
successful.
I do everything in my power tomake sure my clients are
successful.
If I do everything in my powerto make sure my people are
successful they're gonna doeverything that they can to make
sure my clients are successful.
They're gonna I mean it has justbeen such an unlock to be like
look go do the things andwhatever tools you need just let
(38:11):
me know.
SPEAKER_01 (38:12):
And it just goes how hard was it to let go and how
did you do it?
Because that is you said get outof your own way that's one of
the reasons why most businessowners can't because no one can
do it as well as they can andsorry business owners you're
probably the worst employeethat's why you own a business
(38:34):
but in in my opinion how did youget to that point of okay I'm
I'm gonna let go was it a slowprocess did you figure out
something that works for you ohit was just like for me it was
it was a realization that I needto let go of some of this stuff.
SPEAKER_00 (38:51):
And it was I literally stuck a toe in the
water and it was that graphicsthing it was that animation I'm
like why don't you give this ashot and I thought okay I gave
her two hours to do it.
And I thought okay I'm out hersalary for two hours worst case
scenario if this just bombs andall of a sudden I mean when as
soon as I saw that what she didwas it's not what I had in mind
(39:16):
but it looked amazing and allthe principles were there.
I'm like you idiot get out ofher way um that and so now I I
don't want to say I'm like heyshe's doing everything um but
it's like I it finally made merealize that hey I need to to
finally do some stuff I hadsomething the other day one of
(39:38):
my social media managers sent mea message she's like hey I'm
missing this video and I'm likeokay and I mean there we've got
our social media channel on ourGoogle Google Meets which is
similar to like a Slack andwe've got our social media
channel and we've got our um uhvideo or podcast editing channel
(40:01):
in there and they're in separatechannels and she's like hey I I
get a message from her I'm ofcourse in both of those and
she's like we're missing thisvideo and I'm like I'm gonna ask
my editor and I'm like why thehell am I asking the editor we
need a general group I need toget out I just get out of the
way let them do the things and Ias soon as I did that I see the
(40:25):
I'm watching the communicationbetween the two of them and I'm
like just you idiots stophindering them they're amazing
people that's why you hired themlet them do the things speaking
of letting people do things wenow have this thing called AI
technology and I know we're atprobably at this show I think
(40:48):
we're at about 120 episodes andI know from the time we started
the time through the wholeprocess to what we do now is
probably less than a third ofthe time we used to spend
because of all the tools.
SPEAKER_01 (41:02):
Where do you see podcasting going from here?
SPEAKER_00 (41:05):
Um the it's something that I keep an eye on
because I it's I don't want tosay threatening but yeah it it
it's it's a bit scary at times.
To me it is making sure we we'vefound the same thing.
I mean what used to take ushours now takes us quite a bit
less time from a pure podcastingstandpoint I see podcasting is
(41:29):
going to stay strong it it'shumans um you and I are talking
I stutter I stammer I say fartoo many ums you hear me breathe
in occasionally it it it's humanthat's people want to hear from
people from the productionstandpoint it's something that
we look at and like in manyediting cases there's programs
(41:51):
that'll edit your podcast butthey still give what I like to
call podcast whiplash.
So if someone's we've all beenon the podcast where you get the
person that goes uh-huh yeahuh-huh yeah and it switches back
and forth the camera like eighttimes and all of a sudden you're
like okay in five seconds thecamera is switched four times
I'm hanging on to my desk so Idon't fall off of it.
(42:14):
Yeah it it it there there'scertain things where we realize
that's going to get better.
So we need to stay ahead of thatthe visual side of it is
something that is a number ofyears off yet in terms of
coaching people on how to lighttheir studio, how to set up
their microphone.
It's that feedback that peoplestill like and that's why we're
(42:35):
making sure that we are keepingpersonality in our business and
that human touch because that'swhat podcasting is about people
buy from those they know likeand trust.
SPEAKER_01 (42:48):
So if you can't see the person or get a little taste
of the person then it's hard toyou know do business with them.
I know you've wet the ears of alot of people a lot of listeners
and you mentioned that you teachclasses where can they find you
how can they communicate withyou to learn more the classes I
(43:08):
teach are actually at uhCuyahoga Community College.
SPEAKER_00 (43:11):
It's part of the corporate college
entrepreneurship series and uhwe have a ton of fun in those
classes I thoroughly enjoy itthe one class uh I think it was
7200 steps and it's a three hourclass I move yeah to to consult
with us it'spedalstopperproductions dot com.
(43:32):
I offer a 30 minute no pitchpodcast consultation.
I will sit down with anyone I'lllook at their camera settings
I'll look at their microphonesetup we'll we'll watch part of
an episode and I'll answerwhatever questions people have
about podcasting because werealize that if we elevate the
community, it's once again it'sthat success is a shared thing.
(43:54):
If we're elevating the communityit's just it's going to find its
way back to us.
SPEAKER_01 (43:59):
I know from time to time I've been a guest on a
podcast and I wish they wouldhave asked me a specific
question to go deep in.
Is there anything that we didn'tcover that you want to share
with our listeners no I I mean Iyou you did a great job in terms
of asking some of the rightquestions.
SPEAKER_00 (44:17):
And the thing that I love is something else that just
to touch on is what makes agreat podcast host is genuine
curiosity.
If you show up and want togenuinely hear from other people
you're gonna do great awesomewell I end our shows with one
final question.
SPEAKER_01 (44:36):
It's easy if you're in front of an audience of small
business owners differentindustries different seasons of
business different sizes what isone thing that could be
applicable to all of them andlike I usually say it could be a
quote a book just one lastinsight something you've learned
I a business owner taught me alesson uh about two years ago he
(45:00):
just literally found out fromhis supplier that his supply was
getting cut by 30% and this is abusiness that moves about$1.4
billion worth of product everyyear.
SPEAKER_00 (45:11):
And he's looking at right and I hear him he gets off
the phone he goes if that's allyou can do and he just hangs up
and he is a goodbye type of guyhe doesn't hang up on anyone and
I'm like that sounded rough andhe goes yeah he goes with he
gave me the numbers and I'm likethat's like a 35% hit to
business.
Without hesitating he looks atme and goes that's a moving
target and that moment justoffered such clarity to me as a
(45:35):
business owner it doesn't mattersmall business big business
whatever it is it is a movingtarget.
Nothing ever goes exactly as youhoped it's always a moving
target.
Just be willing to adapt.
SPEAKER_01 (45:46):
That's a golden nugget right there.
Josh I appreciate you today yourtime you've been a blessing to
many and a wealth ofinformation.
I wish you continued success.
Thank you you also it's been apleasure thanks for having me.
My pleasure thank you forlistening to Small Business
Pivots this podcast is createdand produced by my company Boss
(46:07):
our business is growing yours.
Boss offers flexible businessloans with business coaching
support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours at businessownership simplified dot com.
If you're enjoying this podcastdon't forget to hit the
subscribe button and share it aswell.
(46:28):
If you need help growing yourbusiness email me at Michael at
michaeldmorrison.com we'll seeyou next time on Small Business
Pivots
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