March 26, 2025 • 44 mins
Struggling with stage fright or camera anxiety? In this episode, we sit down with Kerry Barrett, an Emmy-winning former TV news anchor turned communications expert, to uncover the secrets of commanding confidence on screen. Kerry shares her journey from aspiring veterinarian to award-winning broadcaster, highlighting the power of communication skills in personal and professional success.
If the camera feels intimidating, Kerry’s 30-day challenge can help you build confidence through short video recordings—making on-screen presence feel natural and even exciting.
We also dive into networking strategies for introverts, turning overwhelming social events into genuine opportunities for connection. Learn how to craft an engaging elevator pitch, use vocal variety to capture attention, and enhance your presence with simple tweaks to gestures and expressions. Whether you’re refining your video content for LinkedIn or navigating a crowded room, these techniques will help you stand out.
Plus, we tackle self-doubt, imposter syndrome, and mental barriers holding entrepreneurs back. Inspired by Brianna Wiest’s You Are the Mountain, we discuss embracing vulnerability, self-forgiveness, and personal growth. Kerry also shares how personalized media training can boost your authenticity and confidence on camera.
If you’re ready to sharpen your communication skills, overcome fear, and elevate your presence—this episode is for you!
🎧 Tune in now to transform the way you communicate—on and off camera!
Kerry Barrett: Emmy-Winning Former News Anchor & Communications Expert
Website: https://www.kerrybarrett.com/
LinkedIn: https://www.linkedin.com/in/kerrybarrett/
Instagram: https://www.instagram.com/iamkerrybarrett/
YouTube: https://www.youtube.com/@IAmKerryBarrett
Facebook: https://www.facebook.com/IAmKerryBarrett
TikTok: https://www.tiktok.com/@iamkerrybarrett
#PublicSpeaking #Leadership #PublicSpeaker #Communication #Motivation #PublicSpeakingTraining #PublicSpeakingCoach #Toastmasters #PublicSpeakingTips #CommunicationSkills #Training #Speaker #Confidence #Speech #PublicSpeakingSkills #SmallBusinessPivots #GrowYourBusiness #SmallBusinessCoach #EntrepreneurMindset #BusinessSuccess #BusinessPodcast #MichaelDMorrison #BOSS #BusinessOwnership #OklahomaCity
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, welcome to another Small Business, pivots.
We have a very special guestfrom around the world and, as I
always say, no one can say theirname or their business like the
business owner.
Speaker 2 (00:09):
So I'm going to let you introduce yourself, tell us
a little bit about you and whereyou're from and I help small
business owners and lawyersspeak comfortably on camera so
they can create video for socialmedia, for their website, so
they can get on stages, launchbooks, whatever it is that
(00:32):
you're looking to use yourpresence and your video for.
Speaker 1 (00:36):
Oh, this is beautiful because there is the best
salesperson in any business isthe business owner, and I know a
lot of business owners havestage fright.
In fact, most of them are kindof introverts, if we'll use that
word.
So we've got a lot to talkabout, so let's introduce the
show and we'll be right back.
Welcome to Small BusinessPivots, a podcast produced for
(01:02):
small business owners.
I'm your host, michael Morrison, founder and CEO of BOSS, where
we make business ownershipsimplified for success.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
(01:27):
All right, welcome back toSmall Business Pivots.
Today we have Keri and she'sgoing to help a lot of us.
I know that I grew up as anintrovert and I had to work on
that.
As I adulted I went toToastmasters and things like
that and kind of overcame thatstage fright.
But I know from time to time ifI don't practice those muscles,
I kind of revert back to that.
(01:48):
So what was your childhood kindof growing up?
Were you always kind of stagepresence or did you have to
overcome that as well?
Speaker 2 (01:57):
No, I had to overcome that.
I am shy naturally and I am anintrovert as well, and I
actually wanted to be aveterinarian.
I love animals but also I wassort of hoping I wouldn't have
to talk to people quite as much.
(02:18):
And organic chemistry put afairly decisive end to that in
my academic career, if you will,and so took a little bit of
time off.
I re-enrolled in acommunications program no
organic chemistry, but I wasgoing to have to take a couple
(02:38):
of public speaking courses and Ithink I knew I wouldn't have
vocalized it this way back then,but I think there was a part of
me who sort of knew I needed toget my arms around this fear if
I was going to have success inmy professional life and really
even just.
I mean that trickles down intoyour personal life and you know
(03:02):
other areas that you need tobolster your confidence in as
well, and that re-enrollment ina communications program
eventually led me to broadcastjournalism.
So I ended up on air as a TVnews anchor for 20 years and
finished my career with a coupleof Emmy awards.
I wrapped up at WNBC in NewYork City so the largest market
(03:25):
in the country and had a greatdeal of success with that and in
2019, I had sort of had it withthe crazy hours and everything
else and launched my ownbusiness, which I now draw very
heavily on my experience in thebroadcasting world to teach
people to communicateeffectively on camera.
(03:45):
Now, you know, draw veryheavily on my experience in the
broadcasting world to teachpeople to communicate
effectively on camera.
Now, right now, that's a lot ofsocial media as of this
recording.
Linkedin is really pushingvideo content, but the skills
are applicable to such a broadrange, whether it is, you know,
you're interviewing virtuallyfor a job, or you are creating
video for a website, or you'reon a video podcast, or you are
(04:08):
hosting a virtual presentationor a virtual panel discussion.
Communicating to the camera isintimidating to a lot of people
because it's really unnatural,especially if they're creating
video for social.
I find that to be the biggestchallenge for most of my clients
because it's one-waycommunication.
They're not interacting withanybody else and it feels
especially weird.
(04:29):
But being in front of a cameraand and being in front of a
microphone is sort of a it's aneed to have.
It's going to eventually become, um, one of those things where
if you don't have it, it's goingto be a little bit weird.
Speaker 1 (04:54):
So, being an introvert, what would you say is
kind of the first step to getout there?
Because many times I talked tosmall business owners and
they're like I wish I could dothis or that, but they just
can't seem to get over thatfright or that fear.
So what would you say is kindof a good tip just to get
started.
Speaker 2 (05:07):
Yeah, so I like to take the pressure off in the
beginning.
I do always say this You'renever going to get really good
at it by dabbling, so you dohave to jump in with both feet,
but I suggest jumping in withboth feet in sort of a low
stakes environment to begin with.
So don't go on a live stream.
You're right, don't do that.
(05:28):
You'll freak yourself outEventually.
I feel like live video.
I know live video is one of thebest ways to get very good very
quickly, because it grows yourconfidence so much.
But we can talk about that in asecond.
What I suggest is very simple.
I call it the 30 in 30 daychallenge, and the challenge is
to open up your phone and record30 seconds of video in it every
(05:50):
day for 30 days, and I wouldshoot actually whoops.
Somehow I turned the flashlighton on my phone.
Sorry about that.
I don't mean to blind you.
I suggest using this screenrather than the back facing
screen because you're notdistracted with how you look
when you're shooting into theback of your phone or the front
(06:13):
of your phone, I don't knowwhich side is, which I'm with
you on that one.
Speaker 1 (06:17):
I go either way.
Speaker 2 (06:20):
And talk about anything.
It doesn't need to be aboutbusiness.
It doesn't need to be aboutbusiness.
It doesn't need to be aboutwork.
It can be about you're excitedfor your first cup of coffee in
the morning, or whatever it is,and I would suggest also not
trying to do yourself up inorder to.
If you're a woman, or man forthat matter don't worry about
hair and makeup and dressing thepart and take all of that
(06:42):
pressure off Right and then pick, watch that first video back.
Pick one thing to work on,whether it is eye contact or
energy or, um, hand gestureslooking happy, look happier for
most people yeah, and pick onething and and work on that for a
(07:04):
few days until you feel likeyou have your arms a little bit
around it.
You won't have it mastered, butyou've, you've got the feel for
it, and then move on to thenext thing.
And then go back at the end ofthe 30 days and look at the
difference between video one andvideo 30.
And I promise you will see adifference.
It may be small, but if you tryand fix all of the things all
(07:30):
at once, you end up reallyfixing none of the things.
So I like to focus on oneelement at a time and you will I
promise you a difference on day30.
Speaker 1 (07:40):
Would you say there's a difference of presentation on
stage versus in front of acamera, with you being behind
the cameras or in front of thecameras, behind the front on the
news channels.
What would you say is kind ofthe difference between those.
Speaker 2 (07:55):
Well, there are definitely some conceptual
similarities.
There is some overlap.
You're always really speakingto the person in the back of the
room.
If you've ever been on a stage,you know that you want to make
sure that people in the veryback of the room have as close
to a similar experience as thepeople who are in the front row.
(08:16):
So your gestures are magnifiedand your energy is amped up.
And if you are, you know, on astage performing, you've got a
different makeup on, and thewhole nine yards video is a
little more intimate than beingon a stage because it's often in
a one-to-one environment.
Even if you're watchingasynchronously meaning if
(08:36):
somebody is recording, recordeda video and you're watching it
on social media or you'rewatching it on the website there
is less distraction in thislittle box.
You also have less context andso you have a narrower field of
vision.
So, while your hand gesturesneed to be amplified and your
(08:58):
facial expressions need to beamplified, there's a very
delicate balance between comingacross almost as bombastic for
lack of a better word and beingtoo quiet and too small.
Most people.
I would say 97%.
(09:19):
I know that's very specific.
It's not 99, it's not 95.
It's in the middle somewhere.
Yeah, fall on the side of beingtoo small, meaning they shrink,
their vocal variety shrinks,their hand gestures shrink, and
there's some psychology thatgoes along with that that we can
dive into if you're curious,but most people fall on that
(09:43):
side.
You're curious, but most peoplefall on that side, and so it
becomes a process of gettingyourself acclimated with what it
feels like to communicateeffectively on camera, because
in the beginning it's going tofeel really weird and really
unnatural and you're going tofeel like, uh, you know a sleazy
sort of used car salesman overthe top.
It's not going to come acrossthat way, though it's going to
(10:04):
come across as you just looklike you're happy to be there.
Speaker 1 (10:07):
Yeah, and I learned a long time ago that that's what
I look like, so get used to it.
Speaker 2 (10:15):
Yes, and that's what you sound like.
Speaker 1 (10:17):
That's what you sound like too.
Yeah, exactly so for businessowners.
I'm going to go into severaldifferent areas of business,
because one of them is sales.
I mentioned that if they're atnetworking events and there's 20
, 30 people in the room, I cansee them shaking in their boots
as it goes around the room.
You know, little icebreaker,tell us about yourself and they
(10:41):
just frighten, they get scared.
So in this presentation stage,is there any tips or anything
that you have that can help themprepare what to say?
Because I know that's what theyget so scared about is I don't
know what to say.
I don't want to mess up.
Speaker 2 (10:55):
Right.
So I, most people, I, myexperience has been that most
people have a sort of like arehearsed script that they say
and it sounds rehearsed, and itsounds I'm blah, blah, blah,
blah, blah, I blah, blah, blah,blah, blah, we blah, blah, blah,
blah, blah I'm.
And then they repeat their nameand the name of their company
and it's it, they, they, theycouldn't sound less enthusiastic
(11:18):
about being there if they tried.
And that is actually thebiggest mistake that I see.
It's okay to have somethingplanned and rehearsed to say but
you can't, it can't soundcanned.
You need to be able to deliverwith the same, and this is what
it comes down to often is vocalvariety.
You need to be able to deliverthat and I'll put it in air
(11:39):
quotes script in a way thatdoesn't sound like you are
delivering a script.
So, while I'm not an expert onelevator pitches absolutely, I
mean you sort of heard me givemine at the beginning of this.
It's not fancy, it's not long,this is my name and here's the
thing that I do and I work,here's the people that I work
(12:02):
with.
That's really all it needs tohave into it.
You don't have time to get intothe story and, frankly.
You know 20 seconds in people'seyes begin to glaze over anyway
.
So take the pressure off alittle bit and and recognize
that you can have somethingprepared.
It's who you are, it's what youdo and it's who you work with
and deliver it as if you'redelivering it for the first time
(12:23):
every time you work with anddeliver it as if you're
delivering it for the first timeevery time.
Speaker 1 (12:26):
That's great advice.
What about if someone goes to aroom of networking and
everyone's standing kind ofcongregating having their little
conversations?
How does one that isn'tcomfortable in their own skin go
up and introduce themselves?
Because, kind of like you weretalking about at the other
networking events, where theyget scared to say their script
(12:47):
how can they go up and actuallytalk to people?
Speaker 2 (12:50):
Oh my gosh, you are putting me on the spot today,
aren't you?
Speaker 1 (12:54):
Yes.
Speaker 2 (12:55):
I hate doing that.
I really I still hate it.
I am.
That's one of my biggestchallenges as a business owner
is to go into a room full ofpeople, which sounds crazy given
my background, but to go into acause I can talk on a stage
until I'm blue in the face.
Now, I used to be terrified ofthat also.
Um, this is one of the biggestchallenges.
(13:18):
So what I like to do is I Igenerally try and look for a
friendly face, somebody who hasmade eye contact, and then it's
really just again going back towhat I said at the beginning of
this jumping in with both feetand going up and saying hi, my
name is Carrie, I'm new here.
(13:38):
I don't know anybody.
Tell me a little bit about thisevent.
Or tell me a little bit aboutthis organization.
And tell me a little bit aboutthis event.
Or tell me a little bit aboutthis organization.
And and tell me a little bitabout yourself.
It's asking questions.
Most people are more than happyto talk about themselves.
Uh, they, they love the soundof their name and they love
hearing themselves speak.
It makes us all sound a littlebit self-centered, but, frankly,
(13:59):
when somebody is a goodconversationalist, it's usually
not because they're talking alot.
It's usually because they'reasking a lot of questions.
So if you go into aconversation rather than saying,
hi, I'm Carrie, I do blah bitty, blah, blah, and I do it with X
, y, z and you know, and I'mhere to, here's my business card
(14:22):
Go in and ask with genuinecuriosity about that person,
about the event, and then, whenyou are wrapping up that
conversation, offer to introducethem to somebody in your
network or ask them is thereanybody else here you think
would be good for me to meet?
And then you're creating warmintroductions from there on out.
Speaker 1 (14:43):
I love that and I want to expand on the very first
or part of that first commentthat you said, because I just
witnessed that this week withsomeone that came up to someone
they didn't know and they saidI'm new here, I've never been
here, can you help me?
It was kind of I mean, that'snot exactly what they said, but
I think people love to helppeople because what I heard that
(15:06):
other person said you know what?
This is only my second time andlast time I felt just like you.
I met a few people.
Let me introduce you to them, Ithink, lowering that or maybe
being a little vulnerable.
Speaker 2 (15:19):
Absolutely.
It's just what I was going tosay.
People are more than happy tohelp If you um, if you're, if
you're honest and willing toshare that.
You know you're a little bitnervous and the truth is, unless
you are extraordinary, mostpeople walking into a room and
(15:39):
not knowing anybody there areinsecure.
They are nervous, they areafraid to do the thing.
You know, go up and introducethemselves.
They've all been in your shoesand I haven't met anybody who's
not willing to say oh my gosh,of course my name is so-and-so,
tell me a little bit aboutyourself.
Here's what this organizationis all about.
(16:01):
I really like it because blah,blah, blah, blah.
Here's what I'm hoping willhappen, or they'll expand.
They've been talking aboutdoing this thing X, y, z, and
yeah, let me introduce you to.
You know Bob and Susie overhere, who I think you might
really enjoy talking to.
I have never met anybody everat an event that isn't more than
willing to do that.
Speaker 1 (16:22):
I will second that, because when I started doing
that decades ago, that's how Ifelt, and every time I asked for
help I felt kind of weird whenI would come out, like you said,
just throw out my pitch, thispre rehearsed script.
But when I asked for help, wow,my guard went down, the stress
went down and everybody wantedto help?
Speaker 2 (16:45):
Yeah, because they know that you're not out there
to just pitch them, whatever itis that you're doing, so they
become more relaxed.
It's just a cascading effect.
Speaker 1 (16:57):
So let's talk about your company and how you help
people, because there aren'tmany people out there doing what
you do.
So there's a lot of businesscoaches of all kinds.
We're business coaches, wefocus on infrastructure,
organization, system, that kindof stuff but there's not many
coaches, I guess, like what youdo.
(17:18):
So can you talk about how youactually help people and how
they can get in touch with you?
Speaker 2 (17:23):
Sure, absolutely so.
Some people would refer to whatI do as media training, and
when I work with executives atlarge corporations, that is in
fact what it is I'm preparingthem for interviews.
Often, my specialty ispreparing people to speak to a
camera.
So that's my background,preparing people to speak to a
(17:46):
camera.
So, and that's my background.
So if they have an interviewcoming up on CNBC or CNN or Fox
business or whatever it is, oron their local TV station for
that matter, preparing them forthose opportunities.
For the small business owner,there are certainly, you know,
media opportunities that areavailable for the small business
owner as well.
Except I don't phrase mytraining with a small business
owner as media training, becausegenerally that's not a well
(18:09):
understood phrase in thatparticular group of people.
Um, and I, I, I 100% get it.
They're not thinking about CNBCor Fox Business for the most
part, although, I will say again, those options are available.
Speaker 1 (18:21):
You never know, you never know.
Speaker 2 (18:23):
They absolutely.
I was on NBC not too long agotalking about video marketing,
and that is a hard sell when youare talking to a news
organization, and so and I'm asmall business owner and it
probably had a little bit to dowith my background but I see
small business owners have mediaopportunities all the time.
(18:44):
Maybe that's a conversation foranother day, but when I work
with a small business owner, Igenerally bring them through.
It's either a two or threemonth program.
It depends a little bit ontheir basic level of skill and
what it is that they're lookingto do.
I always ask I do a videoassessment, um, when suggesting
a particular program to somebody, and, um, we start with a
(19:08):
session that goes deep intotheir goals and their fears and
some mindset.
The second session I do anassessment with a, a, a business
partner, a Gallup certifiedstrengths coach.
One of the things that mediatraining generally focuses on is
eliminating the weaknesses, andthat's certainly important.
(19:29):
But one of the things thathelps people show up
authentically on camera is tounderstand what their strengths
are and to capitalize on thosethings as well.
It's just as important.
So we go through the secondsession, we go through their
Gallup strengths assessment andfigure out how their strengths
are applicable to the way thatthey show up on camera.
And then we move into thefoundational skills of
(19:52):
delivering well on camera.
So we we go into understandingwhat their shot should be like,
what their into understandingwhat their shot should be like,
what their gear is, what theirsetup is, their lighting, their
microphone, all that other stuff.
I don't suggest a lot of techieequipment or gear.
You should have enough gear.
It can fit in your handbag andit shouldn't cost you more than
(20:14):
a couple hundred dollars all in.
Then we move into vocal varietyand facial expressions and hand
gestures and energy and lookinghappy and and most people need
a little bit of help with thatand then we move into some of
the other elements.
So, for example, one of thethings that I like to use when
(20:35):
I'm recording, especially longerform video, is the teleprompter
.
It makes the editing process alot easier, meaning I don't have
to do a bunch of takes.
There's not a lot of mistakes.
I can basically do my video inone cut from beginning to end,
and it's especially helpful ifyou have a lot of information
that you're trying to pack intoa video, and so we walk through
(20:57):
how to read from a prompter in avery conversational way.
We talk about how to write fora prompter so that you can um
your writing facilitates thatconversational delivery.
And then we do practice andrehearsals.
So we review videos that you'vecreated for homework and we um
(21:18):
talk about what went right, whatwent wrong, and then we work on
fixing whatever that challengeis and that will take them
through the bulk of thatthree-month program.
There's also digital trainingsand resources, but the bulk is
really done via the one-on-onecoaching sessions.
Speaker 1 (21:38):
I noticed you have a lot of training, short videos,
tips, things like that.
Where's the best place they canfind the bulk of those?
Speaker 2 (21:45):
The best place is to go on LinkedIn.
I I just restarted my Instagram, so it's I'm not as consistent
there as I would like to be.
Tik TOK.
Who knows what's going on withthat.
I haven't put a lot of energyinto expanding a TikTok.
It's absolutely LinkedIn.
I post daily content with tipsand inspiration and motivation
(22:07):
and I really try and put a lotof value into my video, into all
of my content, but especiallymy video content on LinkedIn.
Speaker 1 (22:15):
I encourage the listeners to go check that out
because there's a lot of goodstuff.
When I was looking throughthose I was like, wow, yeah,
that's on point on point, rightthere.
So you said something earlierthat we can talk about that
another day, but that was You'relistening to Small Business
Pivots.
This podcast is produced by mycompany, Boss.
Our business is helping yoursgrow.
(22:37):
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
If you're enjoying this podcast,don't forget to hit the
subscribe button and share it aswell.
Now let's get back to ourspecial guest as well.
(23:02):
Now let's get back to ourspecial guest.
You said something earlier thatwe can talk about that another
day, but that was getting oncamera.
As a small business owner, Iwill say being an entrepreneur
for over two and a half decadesdates me a little bit, but I
have had many opportunitiesunexpectedly to get on camera,
get in a news release, whateverit was.
But for those that seek that,for those that need that
(23:24):
opportunity, do you have anyadvice coming from that industry
for those?
Speaker 2 (23:29):
Yeah, absolutely so.
Where most pitches fall flat isthat they are talking about
marketing rather than news.
So, for example, unless you are, you know, jk Rowling or Jim
Quick or some other big name,generally speaking, the fact
(23:49):
that you're releasing a book isnot newsworthy.
So, again, you're not aboutmarketing.
But what may be newsworthy isif you have a book about health
and wellness.
Here are three tips that youknow, let's say it's, let's say
it's Women's Health Month andyou have written a book that has
(24:10):
to do with health.
And here are three tips forwomen to boost their energy and,
you know, I don't know getbetter sleep.
Speaker 1 (24:22):
Again, this is not a very good one, but you get the
you get the, you get the gist.
Speaker 2 (24:26):
Hey, here's.
Here's my smoothie recipe withmy, you know, my top three
smoothie recipes for women whoare looking to get a jumpstart
on their day.
Boom, there you go.
Right, it's a cookbook.
Now I've just decided, and Ican't wait to hear what that is
either.
That is newsworthy, especiallywhen you're tying it into that
(24:46):
month which is women's healthmonth, which I don't think
exists.
Speaker 1 (24:51):
Well, I think you may have just created it.
Speaker 2 (24:54):
Yeah, there we go.
This is all.
This is all for demonstrativepurposes only.
Now you've created a pitch thatis newsworthy and interesting
and is not about marketing.
Generally speaking, some of thelowest hanging fruit is not
necessarily being on camera.
Being on camera has really thehighest social proof, but guest
(25:17):
posting on large websites likeHuffington Post or Forbes or
Entrepreneur or Inc is a greatway, because on their digital
platforms they're constantlylooking for content.
Their amount of space isinfinite and if you are writing
an article for them, you'redoing the work.
So it's finding the rightperson to pitch.
(25:39):
It's never the editor in chief,it's always an editor of a
certain section or a writer, andputting together a pitch with a
story that is newsworthy whyyou, why this and why now is
basically what that pitch needsto answer and then sending it in
.
And writing a guest post is nota huge process.
(26:01):
It's anywhere from 500 to 900words.
700 is a sweet spot.
It is a little story.
It's three to five takeaways,it's putting a bow on it and
then it's some sort of quick,not bio.
It's called a short tail, it's.
You know, Mike is a blah, blah,blah.
(26:21):
He does X, Y, Z.
If you're interested inlearning more, click here.
And the process of bringingpeople from that article to
whatever your call to action isby the book click here to
connect schedule a call isseamless, which is why it's such
.
All of those reasons why guestposts are such a great place for
people to start when it comesto media.
You're not on camera there, butyou can leverage those
(26:44):
opportunities for biggeropportunities on camera networks
, etc.
Speaker 1 (26:50):
So we've been talking about video and how to help
small business owners.
I'd like to shift a little bit,but before we do, do you have
any final advice on the videoside?
Speaker 2 (27:01):
Yeah, look happier no .
Speaker 1 (27:04):
Okay, I'll try.
Speaker 2 (27:06):
It's interesting.
I was, and I'll try and keepthis brief, but I was having a
conversation with somebody theother day and we were talking
about the reach on LinkedIn withvideo content and my video
content always gets three tofour times the impressions that
a text or that a picture postdoes.
And this other person wassaying, well, it's funny, mine
(27:27):
don't generally do as well.
And I went back and look at thevideo feed and every single
video starts like this sour face, you know, um, very dour, like
very serious, and I'm like well,no wonder nobody's cooking on
these, because you look angryand I know you're not an angry
person.
Speaker 1 (27:47):
I see enough of that in the news.
Speaker 2 (27:48):
Yeah, exactly, I don't need any more of it.
So that is really that, andenergy is one, two of the
biggest challenges for people.
When you're thinking about theenergy with which you need to
deliver on camera.
Here's a quick analogy, andthen I promise I'll be quiet.
If you're at a noisy restaurantand you're at, let's say, a
table of eight, and you're onone side, at one end, and the
(28:12):
person with whom you're tryingto speak is on the other side,
at the other end, what are someof the things that you do, aside
from you know, getting up andwalking around and sitting down
next to them?
What are some of the thingsthat you do, aside from you know
getting up and walking aroundand sitting down next to them?
What are some of the thingsthat you do to make sure that
they hear what you're saying andunderstand that?
You probably lean in whensomething's exciting and you use
you know.
If you're listing three thingsmaybe you show three fingers,
(28:33):
you amplify your facialexpressions, you project your
voice a little bit more.
Conceptually speaking, that'sexactly what you want to do when
you are on camera as well.
It is um it.
It allows you to look energeticand enthusiastic.
It'll again feel super weird,but that's where most people
(28:53):
need to go when they're oncamera.
Speaker 1 (28:56):
Well, you said you'd be quiet.
We don't want you to be quiet.
Our listeners probably want meto be quiet.
Our listeners probably want meto be quiet because they're here
to hear you.
But I do want to add somethingon the.
When you said lean in andthings, I witnessed this not too
long ago and I was like, oh, Ifeel so sorry for them.
So we've heard like mimic rightCopy so that they're
comfortable.
But I literally saw this person.
(29:18):
When the person they weretalking to went like this, they
went like this they folded theirarms.
When they leaned in with onearm, they leaned in with one, I
was like, no, no, no, no, no.
That's not what we're doing.
Don't do exactly the same thing.
Speaker 2 (29:30):
Right, and it's because you are not just
generally having a conversationwith the person.
There's a reason the video isbeing made.
It's being made for the enduser and the the end you know
whether it's a.
It's somebody who's watching apodcast or they're you know
wherever um, they're watchingthis as an outsider, so for them
(29:53):
, it's very obvious.
When one person leans up andput them and the other person
does the same thing and theylean in and they lean back, it
becomes awkward looking.
So remember, when you'recreating a video, you're not
creating it for you and you'regenerally not creating it for
the, for the person to whomyou're speaking or with whom
you're speaking.
(30:13):
You're creating it for the enduser.
I mean, we're creating a videohere and we're not.
We're not creating it for youor me.
We're creating it for theaudience, and so keeping their
perspective in mind is importantas well.
Speaker 1 (30:25):
That's a good point and I've never thought about
that.
If you kind of take thepressure off yourself to how I
look and versus what I have toshare the value, that really
changes your whole mindset, Iwould think.
Speaker 2 (30:38):
Yeah, when you yeah, when you are able to put the
rest of the stuff on the backburner and you're really able to
focus on the audience, all thatother stuff begins to naturally
elevate.
There are some skills and inorder to gain confidence, which
comes after competence, thereare some basic things that
everybody needs to know.
(30:59):
But once you can sort of runthat stuff on autopilot and
you're able to put the audiencefirst, then that stuff, like I
said, begins to grow naturally.
Speaker 1 (31:08):
Well, you've been a blessing in disguise.
There's a ton more stuff, likeshe said on LinkedIn, listeners
go there, watch the videos.
But I want to jump ship alittle bit and talk on the
business side, because the showis called Small Business Pivot.
So I'm curious.
We always like to know howsomeone started, how they got
where they are, some pivots theymade along the way, things like
(31:28):
that.
So wherever you'd like to startmaybe how you got into business
, what it was like, things youdo differently, things like that
.
Speaker 2 (31:36):
Oh my gosh, how long do you have?
Speaker 1 (31:38):
Exactly this is the part I really love.
Speaker 2 (31:40):
Oh my gosh, how long do you have Exactly?
This is the part I really love.
Oh my gosh, so many mistakes.
So when I left the newsindustry, here's how.
Here's how all of this started.
When I left the news industry, Iassumed that I would go into PR
and news people go into PR orspokesperson work or video
(32:01):
production work that's likegenerally the three paths.
And I assumed PR.
And so I was networking withpeople because I didn't really
know what that industry lookedlike from the inside.
You know, do I want to work foran agency?
Do I want to work for in-housesomewhere?
Do I want to?
What sort of industries do Iwant to work with?
That sort of stuff?
And I was networking.
(32:23):
I was having a conversationwith a woman who does PR and
communications for a huge lawfirm, a multinational law firm,
but they're headquartered in NewYork City and she said you're
crazy, you have this skill setthat you have cultivated over 20
years and people will pay youto teach them how to do it and
(32:47):
and and understand the media andcommunicate well on camera.
And I was like, well, yeah,you're right and honest to God,
that was about as much thoughtas went into starting the
business.
Speaker 1 (32:59):
I went home that day.
Speaker 2 (33:00):
Yeah Well, I don't know about that.
But I went home that day andtold my husband I'm going to
start a business and he was likecome again.
Speaker 1 (33:11):
No, no, paycheck what ?
Speaker 2 (33:13):
You don't know how to balance a checkbook.
But that's not true, I do, Ijust don't do it, um, and so
that, like I said, that wasreally the extent that I, that I
put in terms of thought intodoing this, and then, of course,
began the work of of all thethings that you think you need
to do as a business owner, likesetting up.
(33:34):
Obviously you got to set up anLLC or whatever it's going to be
, but you know, doing a websiteand getting a logo and all that
other stuff, I I spent lots oftime and money doing that in the
beginning, when I didn't evenhave an offer yet, Um, when I
didn't know what I was, you know, I hired this incredibly
expensive business coach and onethat has I still have some
(34:06):
entrepreneurial trauma aroundand I have pivoted a number of
times.
When I first started, I wasteaching public speaking, I was
coaching on public speaking.
Then the pandemic hit and Irealized that while I do coach
on public speaking, really myacademic and my practical
(34:29):
experiences focused on being infront of the camera, so that
made more sense and I've dabbledin.
You know, I did some videoproduction, I do voiceover work,
I've done some, you know, oncamera, hosting and that sort of
thing, and all of these thingsrequired changes and reinventing
the wheel Every time I workedwith a client.
(34:50):
Finally, finally and honestlythis is just recently I've
finally honed my niche and whatit is that I do to help people,
and that has been a game changer, but it's what I should have
done, you know, five years ago,which doesn't mean that I
wouldn't have made any changesbetween then and now.
(35:12):
I probably would have.
I think I don't know a singlebusiness owner, in fact, who
hasn't done some sort of pivotin some kind of way, um, and
sometimes it's pretty major, butI have, I have had to.
I've had to do a number ofpivots, some of them because I't
know what I was doing, some ofthem because I went down a wrong
path, and some of them becauseI just did things in the wrong
(35:34):
order, for example, hiring amarketing agency when I had
nothing to sell.
Speaker 1 (35:39):
Well, don't feel alone, because that's all of us.
When I started mine back in the90s, that's the first thing I
did, and when clients come to us, so we do business coaching.
That's one of our services.
When they come to us as a kindof startup, I say you don't need
a coach, you need sales.
Go sell.
You make X amount of sales.
Then come back to us.
You got to sell, sell, you gotto have revenue first.
(36:00):
So for all those new startups,or even some of those that are a
year too old, if you're stilltrying to do your own marketing,
go sell so you.
If you're still trying to doyour own marketing, go sell so
you can hire somebody to do that.
Speaker 2 (36:11):
Yeah, absolutely 100% .
Speaker 1 (36:12):
That's key I wish I would have talked to you five
years ago.
Well see, there's no time likethe present right.
Speaker 2 (36:19):
No, that's true.
Better late than never.
Speaker 1 (36:21):
So you've pivoted along the way.
Any tips that you would give onhow you made those iterations,
those transitions?
Was it just out of desperation,like I got to do something
different, or was it somethingthat was like an aha moment?
Speaker 2 (36:36):
I guess actually, you know, desperation resonates a
little more clearly with me, butI suppose there were some aha
moments as well.
An aha moment was wow, we're inthe pandemic and you're, you
talk on camera.
Duh Um.
But even then I didn'tcapitalize on it in the way that
(36:58):
I should have, because I didn'tknow what I was doing.
I really didn't.
So there's two things and youtaught, you touched on one,
which is selling.
I'm not a salesperson, I don'thave a sales background.
I have a.
I have a.
I'm a journalist.
That's my background.
Like the sales and themarketing were the yucky part,
like the impure part of thatbusiness.
(37:18):
You know, as journalists, we wewanted to keep our work
separate from sales andmarketing, because that's not
what we were about.
We're about news, and so I hadalready sort of a distaste in my
mouth for that side of things,which made selling incredibly
challenging, and I still wouldsay it's one of my biggest
challenges.
But had I jumped into the ringwith both feet the way I tell
(37:42):
people to do with getting onvideo, I would have made much
greater strides and it'd be somuch further along than where I
am now.
The second thing that I has beenreally long fought for is
forgiving myself for all themistakes that I did make.
I I, like many entrepreneurs,like many people, have a
(38:07):
tendency to beat myself up.
You know, um, I I look at everyfailure as as a character flaw,
at least for myself and um,learning how to forgive myself
so that I can let go of thosepast mistakes and move on and
not be traumatized or completelyanxiety ridden when I'm making
(38:29):
decisions about the future ofthe business, has been, been,
it's been a very difficult placefor me to get to.
I think I'm sort of almostthere.
I'm not quite there yet,honestly, but learning to
forgive some of those mistakeshas, has been key for me as well
, and that's only come recently.
Speaker 1 (38:47):
That's important to share, because I just have a
business owner we startedworking with.
They're in a very, verychallenging partnership and they
mentioned after our couple ofsessions that we've had thus far
.
She was like I wish I wouldhave found you a long time ago
and I said, well, you wouldn'thave been ready then.
Speaker 2 (39:07):
Yeah.
Speaker 1 (39:07):
You know.
So I said I always say mygreatest lessons learned, or
failures or challenges or thingsI didn't know, then I'm ready
to find out kind of how toovercome those and get to the
next level.
So so how can people bestcommunicate with you?
I know that you have video onLinkedIn.
Is that the?
Is that the social place you'rein the most on?
Speaker 2 (39:29):
LinkedIn.
Is that the social place you'rein the most.
That is the social place I'm inthe most.
You will find links there toschedule free strategy calls.
There are free resources there.
All of my helpful content isthere as well.
I use LinkedIn way more than Ieven use my website.
I'm on it hours a day.
So if you want to get in touchwith me, please come to LinkedIn
(39:49):
.
I'd be happy to connect.
And if you have any questionsabout media or camera presence,
schedule some time with me.
I'm happy to talk.
Speaker 1 (39:57):
Yeah, there is a lot of information on your channels.
I know from time to time whenI'm on a podcast I'm like, oh, I
wish I could have talked aboutthis.
Is there anything you want toshare that we haven't talked
about?
Speaker 2 (40:09):
before we sign off you are a great interviewer and
a great host.
You know, my advice to a clientwould be here's where you name,
like you underscore, threethings that you want to talk
about, if you don't haveanything to add.
So I guess I would say my threethings are amp up your energy
when you're on camera, jump inwith both feet and try that 30
(40:33):
and 30 day challenge, becauseyou will see a difference.
And that's, that's my finalthought.
Speaker 1 (40:38):
Those are great.
Well, I asked for one morefinal thought that has nothing
to do with your business, buteverybody else's.
So if you were in a room fullof small business owners
different sizes, seasons ofbusiness, different industries
is there anything that'sapplicable to all of them that
you could give some insights to?
It could be a quote, a book,something you've learned.
Speaker 2 (41:01):
Oh my gosh, A quote I've learned.
Oh no, my goodness, I love it.
You've got me speechless, whichis hard to do some days.
I would say that I was in aroom full of people and I you
know, I was just reading a bookthis morning and I know what it
(41:25):
is it's, You're the Mountain.
Speaker 1 (41:29):
That's the book.
You are the mountain.
Speaker 2 (41:31):
You are, you're the mountain, and I would say that's
my quote.
And the reason that's my quoteis by Brianna Weiss, if you're
interested in reading it.
It's all about self-sabotage,and I actually did a LinkedIn
series on self-sabotage recently, inspired by the book, and the
biggest challenges that we oftenhave, the biggest hurdles, the
(41:53):
biggest mountains to climb, areourselves.
It is mindset, it is fear, itis all of those things combined.
It's wanting to staycomfortable and safe, it's fear
of judgment, it's fear ingeneral and imposter syndrome.
They all tie back to fear, andso I guess my final quote would
(42:13):
be you are the mountain.
Everything that you need tosucceed is inside you, but the
challenges are getting throughall of the mental blocks and the
and the mindset issues that wehave in order to climb that peak
.
Speaker 1 (42:29):
I'm going to have to watch this over and over and
over.
That is powerful right there.
So mindset, overcoming all thatstuff, Imposter syndrome, we
all have it.
So for those that are out therethinking, am I the only one?
No, there's very few that don't.
I think what is the you may ormay not know?
I think in like 70 to 80% ofpeople are actual introverts,
(42:52):
Like there's very few extrovertsand those that come across as
that, inside they're living,they're kind of they have a
facade, I guess, or maybe yeah,absolutely they, they.
Speaker 2 (43:03):
they are on when they need to be on, but after
they're done being on, they'reexhausted and they need to go
sit by themselves for a littlewhile and re-energize.
And it is.
It's a huge number.
There's much more introvertsthan there are extroverts, or
combinations of the two, andyeah, I'm one of them.
I know what it feels like Metoo.
Speaker 1 (43:26):
Well again, you've been just a pleasure to talk to,
full of information.
I encourage all of ourlisteners to go follow you on
LinkedIn.
I know I do so.
We'll talk to you soon.
Speaker 2 (43:38):
Absolutely.
Thank you, Michael.
Speaker 1 (43:40):
My pleasure.
Thank you for listening toSmall Business Pivots.
This podcast is created andproduced by my company, boss.
Our business is growing yours.
Boss, offers flexible businessloans with business coaching
support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
(44:03):
If you're enjoying this podcast, don't forget to hit the
subscribe button and share it aswell.
If you need help growing yourbusiness, email me at michael at
michaeldmorrisoncom.
We'll see you next time onSmall Business Pivots.
All right, welcome to another Small Business, pivots.
We have a very special guestfrom around the world and, as I
always say, no one can say theirname or their business like the
business owner.
Speaker 2 (00:09):
So I'm going to let you introduce yourself, tell us
a little bit about you and whereyou're from and I help small
business owners and lawyersspeak comfortably on camera so
they can create video for socialmedia, for their website, so
they can get on stages, launchbooks, whatever it is that
(00:32):
you're looking to use yourpresence and your video for.
Speaker 1 (00:36):
Oh, this is beautiful because there is the best
salesperson in any business isthe business owner, and I know a
lot of business owners havestage fright.
In fact, most of them are kindof introverts, if we'll use that
word.
So we've got a lot to talkabout, so let's introduce the
show and we'll be right back.
Welcome to Small BusinessPivots, a podcast produced for
(01:02):
small business owners.
I'm your host, michael Morrison, founder and CEO of BOSS, where
we make business ownershipsimplified for success.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
(01:27):
All right, welcome back toSmall Business Pivots.
Today we have Keri and she'sgoing to help a lot of us.
I know that I grew up as anintrovert and I had to work on
that.
As I adulted I went toToastmasters and things like
that and kind of overcame thatstage fright.
But I know from time to time ifI don't practice those muscles,
I kind of revert back to that.
(01:48):
So what was your childhood kindof growing up?
Were you always kind of stagepresence or did you have to
overcome that as well?
Speaker 2 (01:57):
No, I had to overcome that.
I am shy naturally and I am anintrovert as well, and I
actually wanted to be aveterinarian.
I love animals but also I wassort of hoping I wouldn't have
to talk to people quite as much.
(02:18):
And organic chemistry put afairly decisive end to that in
my academic career, if you will,and so took a little bit of
time off.
I re-enrolled in acommunications program no
organic chemistry, but I wasgoing to have to take a couple
(02:38):
of public speaking courses and Ithink I knew I wouldn't have
vocalized it this way back then,but I think there was a part of
me who sort of knew I needed toget my arms around this fear if
I was going to have success inmy professional life and really
even just.
I mean that trickles down intoyour personal life and you know
(03:02):
other areas that you need tobolster your confidence in as
well, and that re-enrollment ina communications program
eventually led me to broadcastjournalism.
So I ended up on air as a TVnews anchor for 20 years and
finished my career with a coupleof Emmy awards.
I wrapped up at WNBC in NewYork City so the largest market
(03:25):
in the country and had a greatdeal of success with that and in
2019, I had sort of had it withthe crazy hours and everything
else and launched my ownbusiness, which I now draw very
heavily on my experience in thebroadcasting world to teach
people to communicateeffectively on camera.
(03:45):
Now, you know, draw veryheavily on my experience in the
broadcasting world to teachpeople to communicate
effectively on camera.
Now, right now, that's a lot ofsocial media as of this
recording.
Linkedin is really pushingvideo content, but the skills
are applicable to such a broadrange, whether it is, you know,
you're interviewing virtuallyfor a job, or you are creating
video for a website, or you'reon a video podcast, or you are
(04:08):
hosting a virtual presentationor a virtual panel discussion.
Communicating to the camera isintimidating to a lot of people
because it's really unnatural,especially if they're creating
video for social.
I find that to be the biggestchallenge for most of my clients
because it's one-waycommunication.
They're not interacting withanybody else and it feels
especially weird.
(04:29):
But being in front of a cameraand and being in front of a
microphone is sort of a it's aneed to have.
It's going to eventually become, um, one of those things where
if you don't have it, it's goingto be a little bit weird.
Speaker 1 (04:54):
So, being an introvert, what would you say is
kind of the first step to getout there?
Because many times I talked tosmall business owners and
they're like I wish I could dothis or that, but they just
can't seem to get over thatfright or that fear.
So what would you say is kindof a good tip just to get
started.
Speaker 2 (05:07):
Yeah, so I like to take the pressure off in the
beginning.
I do always say this You'renever going to get really good
at it by dabbling, so you dohave to jump in with both feet,
but I suggest jumping in withboth feet in sort of a low
stakes environment to begin with.
So don't go on a live stream.
You're right, don't do that.
(05:28):
You'll freak yourself outEventually.
I feel like live video.
I know live video is one of thebest ways to get very good very
quickly, because it grows yourconfidence so much.
But we can talk about that in asecond.
What I suggest is very simple.
I call it the 30 in 30 daychallenge, and the challenge is
to open up your phone and record30 seconds of video in it every
(05:50):
day for 30 days, and I wouldshoot actually whoops.
Somehow I turned the flashlighton on my phone.
Sorry about that.
I don't mean to blind you.
I suggest using this screenrather than the back facing
screen because you're notdistracted with how you look
when you're shooting into theback of your phone or the front
(06:13):
of your phone, I don't knowwhich side is, which I'm with
you on that one.
Speaker 1 (06:17):
I go either way.
Speaker 2 (06:20):
And talk about anything.
It doesn't need to be aboutbusiness.
It doesn't need to be aboutbusiness.
It doesn't need to be aboutwork.
It can be about you're excitedfor your first cup of coffee in
the morning, or whatever it is,and I would suggest also not
trying to do yourself up inorder to.
If you're a woman, or man forthat matter don't worry about
hair and makeup and dressing thepart and take all of that
(06:42):
pressure off Right and then pick, watch that first video back.
Pick one thing to work on,whether it is eye contact or
energy or, um, hand gestureslooking happy, look happier for
most people yeah, and pick onething and and work on that for a
(07:04):
few days until you feel likeyou have your arms a little bit
around it.
You won't have it mastered, butyou've, you've got the feel for
it, and then move on to thenext thing.
And then go back at the end ofthe 30 days and look at the
difference between video one andvideo 30.
And I promise you will see adifference.
It may be small, but if you tryand fix all of the things all
(07:30):
at once, you end up reallyfixing none of the things.
So I like to focus on oneelement at a time and you will I
promise you a difference on day30.
Speaker 1 (07:40):
Would you say there's a difference of presentation on
stage versus in front of acamera, with you being behind
the cameras or in front of thecameras, behind the front on the
news channels.
What would you say is kind ofthe difference between those.
Speaker 2 (07:55):
Well, there are definitely some conceptual
similarities.
There is some overlap.
You're always really speakingto the person in the back of the
room.
If you've ever been on a stage,you know that you want to make
sure that people in the veryback of the room have as close
to a similar experience as thepeople who are in the front row.
(08:16):
So your gestures are magnifiedand your energy is amped up.
And if you are, you know, on astage performing, you've got a
different makeup on, and thewhole nine yards video is a
little more intimate than beingon a stage because it's often in
a one-to-one environment.
Even if you're watchingasynchronously meaning if
(08:36):
somebody is recording, recordeda video and you're watching it
on social media or you'rewatching it on the website there
is less distraction in thislittle box.
You also have less context andso you have a narrower field of
vision.
So, while your hand gesturesneed to be amplified and your
(08:58):
facial expressions need to beamplified, there's a very
delicate balance between comingacross almost as bombastic for
lack of a better word and beingtoo quiet and too small.
Most people.
I would say 97%.
(09:19):
I know that's very specific.
It's not 99, it's not 95.
It's in the middle somewhere.
Yeah, fall on the side of beingtoo small, meaning they shrink,
their vocal variety shrinks,their hand gestures shrink, and
there's some psychology thatgoes along with that that we can
dive into if you're curious,but most people fall on that
(09:43):
side.
You're curious, but most peoplefall on that side, and so it
becomes a process of gettingyourself acclimated with what it
feels like to communicateeffectively on camera, because
in the beginning it's going tofeel really weird and really
unnatural and you're going tofeel like, uh, you know a sleazy
sort of used car salesman overthe top.
It's not going to come acrossthat way, though it's going to
(10:04):
come across as you just looklike you're happy to be there.
Speaker 1 (10:07):
Yeah, and I learned a long time ago that that's what
I look like, so get used to it.
Speaker 2 (10:15):
Yes, and that's what you sound like.
Speaker 1 (10:17):
That's what you sound like too.
Yeah, exactly so for businessowners.
I'm going to go into severaldifferent areas of business,
because one of them is sales.
I mentioned that if they're atnetworking events and there's 20
, 30 people in the room, I cansee them shaking in their boots
as it goes around the room.
You know, little icebreaker,tell us about yourself and they
(10:41):
just frighten, they get scared.
So in this presentation stage,is there any tips or anything
that you have that can help themprepare what to say?
Because I know that's what theyget so scared about is I don't
know what to say.
I don't want to mess up.
Speaker 2 (10:55):
Right.
So I, most people, I, myexperience has been that most
people have a sort of like arehearsed script that they say
and it sounds rehearsed, and itsounds I'm blah, blah, blah,
blah, blah, I blah, blah, blah,blah, blah, we blah, blah, blah,
blah, blah I'm.
And then they repeat their nameand the name of their company
and it's it, they, they, theycouldn't sound less enthusiastic
(11:18):
about being there if they tried.
And that is actually thebiggest mistake that I see.
It's okay to have somethingplanned and rehearsed to say but
you can't, it can't soundcanned.
You need to be able to deliverwith the same, and this is what
it comes down to often is vocalvariety.
You need to be able to deliverthat and I'll put it in air
(11:39):
quotes script in a way thatdoesn't sound like you are
delivering a script.
So, while I'm not an expert onelevator pitches absolutely, I
mean you sort of heard me givemine at the beginning of this.
It's not fancy, it's not long,this is my name and here's the
thing that I do and I work,here's the people that I work
(12:02):
with.
That's really all it needs tohave into it.
You don't have time to get intothe story and, frankly.
You know 20 seconds in people'seyes begin to glaze over anyway
.
So take the pressure off alittle bit and and recognize
that you can have somethingprepared.
It's who you are, it's what youdo and it's who you work with
and deliver it as if you'redelivering it for the first time
(12:23):
every time you work with anddeliver it as if you're
delivering it for the first timeevery time.
Speaker 1 (12:26):
That's great advice.
What about if someone goes to aroom of networking and
everyone's standing kind ofcongregating having their little
conversations?
How does one that isn'tcomfortable in their own skin go
up and introduce themselves?
Because, kind of like you weretalking about at the other
networking events, where theyget scared to say their script
(12:47):
how can they go up and actuallytalk to people?
Speaker 2 (12:50):
Oh my gosh, you are putting me on the spot today,
aren't you?
Speaker 1 (12:54):
Yes.
Speaker 2 (12:55):
I hate doing that.
I really I still hate it.
I am.
That's one of my biggestchallenges as a business owner
is to go into a room full ofpeople, which sounds crazy given
my background, but to go into acause I can talk on a stage
until I'm blue in the face.
Now, I used to be terrified ofthat also.
Um, this is one of the biggestchallenges.
(13:18):
So what I like to do is I Igenerally try and look for a
friendly face, somebody who hasmade eye contact, and then it's
really just again going back towhat I said at the beginning of
this jumping in with both feetand going up and saying hi, my
name is Carrie, I'm new here.
(13:38):
I don't know anybody.
Tell me a little bit about thisevent.
Or tell me a little bit aboutthis organization.
And tell me a little bit aboutthis event.
Or tell me a little bit aboutthis organization.
And and tell me a little bitabout yourself.
It's asking questions.
Most people are more than happyto talk about themselves.
Uh, they, they love the soundof their name and they love
hearing themselves speak.
It makes us all sound a littlebit self-centered, but, frankly,
(13:59):
when somebody is a goodconversationalist, it's usually
not because they're talking alot.
It's usually because they'reasking a lot of questions.
So if you go into aconversation rather than saying,
hi, I'm Carrie, I do blah bitty, blah, blah, and I do it with X
, y, z and you know, and I'mhere to, here's my business card
(14:22):
Go in and ask with genuinecuriosity about that person,
about the event, and then, whenyou are wrapping up that
conversation, offer to introducethem to somebody in your
network or ask them is thereanybody else here you think
would be good for me to meet?
And then you're creating warmintroductions from there on out.
Speaker 1 (14:43):
I love that and I want to expand on the very first
or part of that first commentthat you said, because I just
witnessed that this week withsomeone that came up to someone
they didn't know and they saidI'm new here, I've never been
here, can you help me?
It was kind of I mean, that'snot exactly what they said, but
I think people love to helppeople because what I heard that
(15:06):
other person said you know what?
This is only my second time andlast time I felt just like you.
I met a few people.
Let me introduce you to them, Ithink, lowering that or maybe
being a little vulnerable.
Speaker 2 (15:19):
Absolutely.
It's just what I was going tosay.
People are more than happy tohelp If you um, if you're, if
you're honest and willing toshare that.
You know you're a little bitnervous and the truth is, unless
you are extraordinary, mostpeople walking into a room and
(15:39):
not knowing anybody there areinsecure.
They are nervous, they areafraid to do the thing.
You know, go up and introducethemselves.
They've all been in your shoesand I haven't met anybody who's
not willing to say oh my gosh,of course my name is so-and-so,
tell me a little bit aboutyourself.
Here's what this organizationis all about.
(16:01):
I really like it because blah,blah, blah, blah.
Here's what I'm hoping willhappen, or they'll expand.
They've been talking aboutdoing this thing X, y, z, and
yeah, let me introduce you to.
You know Bob and Susie overhere, who I think you might
really enjoy talking to.
I have never met anybody everat an event that isn't more than
willing to do that.
Speaker 1 (16:22):
I will second that, because when I started doing
that decades ago, that's how Ifelt, and every time I asked for
help I felt kind of weird whenI would come out, like you said,
just throw out my pitch, thispre rehearsed script.
But when I asked for help, wow,my guard went down, the stress
went down and everybody wantedto help?
Speaker 2 (16:45):
Yeah, because they know that you're not out there
to just pitch them, whatever itis that you're doing, so they
become more relaxed.
It's just a cascading effect.
Speaker 1 (16:57):
So let's talk about your company and how you help
people, because there aren'tmany people out there doing what
you do.
So there's a lot of businesscoaches of all kinds.
We're business coaches, wefocus on infrastructure,
organization, system, that kindof stuff but there's not many
coaches, I guess, like what youdo.
(17:18):
So can you talk about how youactually help people and how
they can get in touch with you?
Speaker 2 (17:23):
Sure, absolutely so.
Some people would refer to whatI do as media training, and
when I work with executives atlarge corporations, that is in
fact what it is I'm preparingthem for interviews.
Often, my specialty ispreparing people to speak to a
camera.
So that's my background,preparing people to speak to a
(17:46):
camera.
So, and that's my background.
So if they have an interviewcoming up on CNBC or CNN or Fox
business or whatever it is, oron their local TV station for
that matter, preparing them forthose opportunities.
For the small business owner,there are certainly, you know,
media opportunities that areavailable for the small business
owner as well.
Except I don't phrase mytraining with a small business
owner as media training, becausegenerally that's not a well
(18:09):
understood phrase in thatparticular group of people.
Um, and I, I, I 100% get it.
They're not thinking about CNBCor Fox Business for the most
part, although, I will say again, those options are available.
Speaker 1 (18:21):
You never know, you never know.
Speaker 2 (18:23):
They absolutely.
I was on NBC not too long agotalking about video marketing,
and that is a hard sell when youare talking to a news
organization, and so and I'm asmall business owner and it
probably had a little bit to dowith my background but I see
small business owners have mediaopportunities all the time.
(18:44):
Maybe that's a conversation foranother day, but when I work
with a small business owner, Igenerally bring them through.
It's either a two or threemonth program.
It depends a little bit ontheir basic level of skill and
what it is that they're lookingto do.
I always ask I do a videoassessment, um, when suggesting
a particular program to somebody, and, um, we start with a
(19:08):
session that goes deep intotheir goals and their fears and
some mindset.
The second session I do anassessment with a, a, a business
partner, a Gallup certifiedstrengths coach.
One of the things that mediatraining generally focuses on is
eliminating the weaknesses, andthat's certainly important.
(19:29):
But one of the things thathelps people show up
authentically on camera is tounderstand what their strengths
are and to capitalize on thosethings as well.
It's just as important.
So we go through the secondsession, we go through their
Gallup strengths assessment andfigure out how their strengths
are applicable to the way thatthey show up on camera.
And then we move into thefoundational skills of
(19:52):
delivering well on camera.
So we we go into understandingwhat their shot should be like,
what their into understandingwhat their shot should be like,
what their gear is, what theirsetup is, their lighting, their
microphone, all that other stuff.
I don't suggest a lot of techieequipment or gear.
You should have enough gear.
It can fit in your handbag andit shouldn't cost you more than
(20:14):
a couple hundred dollars all in.
Then we move into vocal varietyand facial expressions and hand
gestures and energy and lookinghappy and and most people need
a little bit of help with thatand then we move into some of
the other elements.
So, for example, one of thethings that I like to use when
(20:35):
I'm recording, especially longerform video, is the teleprompter
.
It makes the editing process alot easier, meaning I don't have
to do a bunch of takes.
There's not a lot of mistakes.
I can basically do my video inone cut from beginning to end,
and it's especially helpful ifyou have a lot of information
that you're trying to pack intoa video, and so we walk through
(20:57):
how to read from a prompter in avery conversational way.
We talk about how to write fora prompter so that you can um
your writing facilitates thatconversational delivery.
And then we do practice andrehearsals.
So we review videos that you'vecreated for homework and we um
(21:18):
talk about what went right, whatwent wrong, and then we work on
fixing whatever that challengeis and that will take them
through the bulk of thatthree-month program.
There's also digital trainingsand resources, but the bulk is
really done via the one-on-onecoaching sessions.
Speaker 1 (21:38):
I noticed you have a lot of training, short videos,
tips, things like that.
Where's the best place they canfind the bulk of those?
Speaker 2 (21:45):
The best place is to go on LinkedIn.
I I just restarted my Instagram, so it's I'm not as consistent
there as I would like to be.
Tik TOK.
Who knows what's going on withthat.
I haven't put a lot of energyinto expanding a TikTok.
It's absolutely LinkedIn.
I post daily content with tipsand inspiration and motivation
(22:07):
and I really try and put a lotof value into my video, into all
of my content, but especiallymy video content on LinkedIn.
Speaker 1 (22:15):
I encourage the listeners to go check that out
because there's a lot of goodstuff.
When I was looking throughthose I was like, wow, yeah,
that's on point on point, rightthere.
So you said something earlierthat we can talk about that
another day, but that was You'relistening to Small Business
Pivots.
This podcast is produced by mycompany, Boss.
Our business is helping yoursgrow.
(22:37):
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
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If you're enjoying this podcast,don't forget to hit the
subscribe button and share it aswell.
Now let's get back to ourspecial guest as well.
(23:02):
Now let's get back to ourspecial guest.
You said something earlier thatwe can talk about that another
day, but that was getting oncamera.
As a small business owner, Iwill say being an entrepreneur
for over two and a half decadesdates me a little bit, but I
have had many opportunitiesunexpectedly to get on camera,
get in a news release, whateverit was.
But for those that seek that,for those that need that
(23:24):
opportunity, do you have anyadvice coming from that industry
for those?
Speaker 2 (23:29):
Yeah, absolutely so.
Where most pitches fall flat isthat they are talking about
marketing rather than news.
So, for example, unless you are, you know, jk Rowling or Jim
Quick or some other big name,generally speaking, the fact
(23:49):
that you're releasing a book isnot newsworthy.
So, again, you're not aboutmarketing.
But what may be newsworthy isif you have a book about health
and wellness.
Here are three tips that youknow, let's say it's, let's say
it's Women's Health Month andyou have written a book that has
(24:10):
to do with health.
And here are three tips forwomen to boost their energy and,
you know, I don't know getbetter sleep.
Speaker 1 (24:22):
Again, this is not a very good one, but you get the
you get the, you get the gist.
Speaker 2 (24:26):
Hey, here's.
Here's my smoothie recipe withmy, you know, my top three
smoothie recipes for women whoare looking to get a jumpstart
on their day.
Boom, there you go.
Right, it's a cookbook.
Now I've just decided, and Ican't wait to hear what that is
either.
That is newsworthy, especiallywhen you're tying it into that
(24:46):
month which is women's healthmonth, which I don't think
exists.
Speaker 1 (24:51):
Well, I think you may have just created it.
Speaker 2 (24:54):
Yeah, there we go.
This is all.
This is all for demonstrativepurposes only.
Now you've created a pitch thatis newsworthy and interesting
and is not about marketing.
Generally speaking, some of thelowest hanging fruit is not
necessarily being on camera.
Being on camera has really thehighest social proof, but guest
(25:17):
posting on large websites likeHuffington Post or Forbes or
Entrepreneur or Inc is a greatway, because on their digital
platforms they're constantlylooking for content.
Their amount of space isinfinite and if you are writing
an article for them, you'redoing the work.
So it's finding the rightperson to pitch.
(25:39):
It's never the editor in chief,it's always an editor of a
certain section or a writer, andputting together a pitch with a
story that is newsworthy whyyou, why this and why now is
basically what that pitch needsto answer and then sending it in
.
And writing a guest post is nota huge process.
(26:01):
It's anywhere from 500 to 900words.
700 is a sweet spot.
It is a little story.
It's three to five takeaways,it's putting a bow on it and
then it's some sort of quick,not bio.
It's called a short tail, it's.
You know, Mike is a blah, blah,blah.
(26:21):
He does X, Y, Z.
If you're interested inlearning more, click here.
And the process of bringingpeople from that article to
whatever your call to action isby the book click here to
connect schedule a call isseamless, which is why it's such
.
All of those reasons why guestposts are such a great place for
people to start when it comesto media.
You're not on camera there, butyou can leverage those
(26:44):
opportunities for biggeropportunities on camera networks
, etc.
Speaker 1 (26:50):
So we've been talking about video and how to help
small business owners.
I'd like to shift a little bit,but before we do, do you have
any final advice on the videoside?
Speaker 2 (27:01):
Yeah, look happier no .
Speaker 1 (27:04):
Okay, I'll try.
Speaker 2 (27:06):
It's interesting.
I was, and I'll try and keepthis brief, but I was having a
conversation with somebody theother day and we were talking
about the reach on LinkedIn withvideo content and my video
content always gets three tofour times the impressions that
a text or that a picture postdoes.
And this other person wassaying, well, it's funny, mine
(27:27):
don't generally do as well.
And I went back and look at thevideo feed and every single
video starts like this sour face, you know, um, very dour, like
very serious, and I'm like well,no wonder nobody's cooking on
these, because you look angryand I know you're not an angry
person.
Speaker 1 (27:47):
I see enough of that in the news.
Speaker 2 (27:48):
Yeah, exactly, I don't need any more of it.
So that is really that, andenergy is one, two of the
biggest challenges for people.
When you're thinking about theenergy with which you need to
deliver on camera.
Here's a quick analogy, andthen I promise I'll be quiet.
If you're at a noisy restaurantand you're at, let's say, a
table of eight, and you're onone side, at one end, and the
(28:12):
person with whom you're tryingto speak is on the other side,
at the other end, what are someof the things that you do, aside
from you know, getting up andwalking around and sitting down
next to them?
What are some of the thingsthat you do, aside from you know
getting up and walking aroundand sitting down next to them?
What are some of the thingsthat you do to make sure that
they hear what you're saying andunderstand that?
You probably lean in whensomething's exciting and you use
you know.
If you're listing three thingsmaybe you show three fingers,
(28:33):
you amplify your facialexpressions, you project your
voice a little bit more.
Conceptually speaking, that'sexactly what you want to do when
you are on camera as well.
It is um it.
It allows you to look energeticand enthusiastic.
It'll again feel super weird,but that's where most people
(28:53):
need to go when they're oncamera.
Speaker 1 (28:56):
Well, you said you'd be quiet.
We don't want you to be quiet.
Our listeners probably want meto be quiet.
Our listeners probably want meto be quiet because they're here
to hear you.
But I do want to add somethingon the.
When you said lean in andthings, I witnessed this not too
long ago and I was like, oh, Ifeel so sorry for them.
So we've heard like mimic rightCopy so that they're
comfortable.
But I literally saw this person.
(29:18):
When the person they weretalking to went like this, they
went like this they folded theirarms.
When they leaned in with onearm, they leaned in with one, I
was like, no, no, no, no, no.
That's not what we're doing.
Don't do exactly the same thing.
Speaker 2 (29:30):
Right, and it's because you are not just
generally having a conversationwith the person.
There's a reason the video isbeing made.
It's being made for the enduser and the the end you know
whether it's a.
It's somebody who's watching apodcast or they're you know
wherever um, they're watchingthis as an outsider, so for them
(29:53):
, it's very obvious.
When one person leans up andput them and the other person
does the same thing and theylean in and they lean back, it
becomes awkward looking.
So remember, when you'recreating a video, you're not
creating it for you and you'regenerally not creating it for
the, for the person to whomyou're speaking or with whom
you're speaking.
(30:13):
You're creating it for the enduser.
I mean, we're creating a videohere and we're not.
We're not creating it for youor me.
We're creating it for theaudience, and so keeping their
perspective in mind is importantas well.
Speaker 1 (30:25):
That's a good point and I've never thought about
that.
If you kind of take thepressure off yourself to how I
look and versus what I have toshare the value, that really
changes your whole mindset, Iwould think.
Speaker 2 (30:38):
Yeah, when you yeah, when you are able to put the
rest of the stuff on the backburner and you're really able to
focus on the audience, all thatother stuff begins to naturally
elevate.
There are some skills and inorder to gain confidence, which
comes after competence, thereare some basic things that
everybody needs to know.
(30:59):
But once you can sort of runthat stuff on autopilot and
you're able to put the audiencefirst, then that stuff, like I
said, begins to grow naturally.
Speaker 1 (31:08):
Well, you've been a blessing in disguise.
There's a ton more stuff, likeshe said on LinkedIn, listeners
go there, watch the videos.
But I want to jump ship alittle bit and talk on the
business side, because the showis called Small Business Pivot.
So I'm curious.
We always like to know howsomeone started, how they got
where they are, some pivots theymade along the way, things like
(31:28):
that.
So wherever you'd like to startmaybe how you got into business
, what it was like, things youdo differently, things like that
.
Speaker 2 (31:36):
Oh my gosh, how long do you have?
Speaker 1 (31:38):
Exactly this is the part I really love.
Speaker 2 (31:40):
Oh my gosh, how long do you have Exactly?
This is the part I really love.
Oh my gosh, so many mistakes.
So when I left the newsindustry, here's how.
Here's how all of this started.
When I left the news industry, Iassumed that I would go into PR
and news people go into PR orspokesperson work or video
(32:01):
production work that's likegenerally the three paths.
And I assumed PR.
And so I was networking withpeople because I didn't really
know what that industry lookedlike from the inside.
You know, do I want to work foran agency?
Do I want to work for in-housesomewhere?
Do I want to?
What sort of industries do Iwant to work with?
That sort of stuff?
And I was networking.
(32:23):
I was having a conversationwith a woman who does PR and
communications for a huge lawfirm, a multinational law firm,
but they're headquartered in NewYork City and she said you're
crazy, you have this skill setthat you have cultivated over 20
years and people will pay youto teach them how to do it and
(32:47):
and and understand the media andcommunicate well on camera.
And I was like, well, yeah,you're right and honest to God,
that was about as much thoughtas went into starting the
business.
Speaker 1 (32:59):
I went home that day.
Speaker 2 (33:00):
Yeah Well, I don't know about that.
But I went home that day andtold my husband I'm going to
start a business and he was likecome again.
Speaker 1 (33:11):
No, no, paycheck what ?
Speaker 2 (33:13):
You don't know how to balance a checkbook.
But that's not true, I do, Ijust don't do it, um, and so
that, like I said, that wasreally the extent that I, that I
put in terms of thought intodoing this, and then, of course,
began the work of of all thethings that you think you need
to do as a business owner, likesetting up.
(33:34):
Obviously you got to set up anLLC or whatever it's going to be
, but you know, doing a websiteand getting a logo and all that
other stuff, I I spent lots oftime and money doing that in the
beginning, when I didn't evenhave an offer yet, Um, when I
didn't know what I was, you know, I hired this incredibly
expensive business coach and onethat has I still have some
(34:06):
entrepreneurial trauma aroundand I have pivoted a number of
times.
When I first started, I wasteaching public speaking, I was
coaching on public speaking.
Then the pandemic hit and Irealized that while I do coach
on public speaking, really myacademic and my practical
(34:29):
experiences focused on being infront of the camera, so that
made more sense and I've dabbledin.
You know, I did some videoproduction, I do voiceover work,
I've done some, you know, oncamera, hosting and that sort of
thing, and all of these thingsrequired changes and reinventing
the wheel Every time I workedwith a client.
(34:50):
Finally, finally and honestlythis is just recently I've
finally honed my niche and whatit is that I do to help people,
and that has been a game changer, but it's what I should have
done, you know, five years ago,which doesn't mean that I
wouldn't have made any changesbetween then and now.
(35:12):
I probably would have.
I think I don't know a singlebusiness owner, in fact, who
hasn't done some sort of pivotin some kind of way, um, and
sometimes it's pretty major, butI have, I have had to.
I've had to do a number ofpivots, some of them because I't
know what I was doing, some ofthem because I went down a wrong
path, and some of them becauseI just did things in the wrong
(35:34):
order, for example, hiring amarketing agency when I had
nothing to sell.
Speaker 1 (35:39):
Well, don't feel alone, because that's all of us.
When I started mine back in the90s, that's the first thing I
did, and when clients come to us, so we do business coaching.
That's one of our services.
When they come to us as a kindof startup, I say you don't need
a coach, you need sales.
Go sell.
You make X amount of sales.
Then come back to us.
You got to sell, sell, you gotto have revenue first.
(36:00):
So for all those new startups,or even some of those that are a
year too old, if you're stilltrying to do your own marketing,
go sell so you.
If you're still trying to doyour own marketing, go sell so
you can hire somebody to do that.
Speaker 2 (36:11):
Yeah, absolutely 100% .
Speaker 1 (36:12):
That's key I wish I would have talked to you five
years ago.
Well see, there's no time likethe present right.
Speaker 2 (36:19):
No, that's true.
Better late than never.
Speaker 1 (36:21):
So you've pivoted along the way.
Any tips that you would give onhow you made those iterations,
those transitions?
Was it just out of desperation,like I got to do something
different, or was it somethingthat was like an aha moment?
Speaker 2 (36:36):
I guess actually, you know, desperation resonates a
little more clearly with me, butI suppose there were some aha
moments as well.
An aha moment was wow, we're inthe pandemic and you're, you
talk on camera.
Duh Um.
But even then I didn'tcapitalize on it in the way that
(36:58):
I should have, because I didn'tknow what I was doing.
I really didn't.
So there's two things and youtaught, you touched on one,
which is selling.
I'm not a salesperson, I don'thave a sales background.
I have a.
I have a.
I'm a journalist.
That's my background.
Like the sales and themarketing were the yucky part,
like the impure part of thatbusiness.
(37:18):
You know, as journalists, we wewanted to keep our work
separate from sales andmarketing, because that's not
what we were about.
We're about news, and so I hadalready sort of a distaste in my
mouth for that side of things,which made selling incredibly
challenging, and I still wouldsay it's one of my biggest
challenges.
But had I jumped into the ringwith both feet the way I tell
(37:42):
people to do with getting onvideo, I would have made much
greater strides and it'd be somuch further along than where I
am now.
The second thing that I has beenreally long fought for is
forgiving myself for all themistakes that I did make.
I I, like many entrepreneurs,like many people, have a
(38:07):
tendency to beat myself up.
You know, um, I I look at everyfailure as as a character flaw,
at least for myself and um,learning how to forgive myself
so that I can let go of thosepast mistakes and move on and
not be traumatized or completelyanxiety ridden when I'm making
(38:29):
decisions about the future ofthe business, has been, been,
it's been a very difficult placefor me to get to.
I think I'm sort of almostthere.
I'm not quite there yet,honestly, but learning to
forgive some of those mistakeshas, has been key for me as well
, and that's only come recently.
Speaker 1 (38:47):
That's important to share, because I just have a
business owner we startedworking with.
They're in a very, verychallenging partnership and they
mentioned after our couple ofsessions that we've had thus far
.
She was like I wish I wouldhave found you a long time ago
and I said, well, you wouldn'thave been ready then.
Speaker 2 (39:07):
Yeah.
Speaker 1 (39:07):
You know.
So I said I always say mygreatest lessons learned, or
failures or challenges or thingsI didn't know, then I'm ready
to find out kind of how toovercome those and get to the
next level.
So so how can people bestcommunicate with you?
I know that you have video onLinkedIn.
Is that the?
Is that the social place you'rein the most on?
Speaker 2 (39:29):
LinkedIn.
Is that the social place you'rein the most.
That is the social place I'm inthe most.
You will find links there toschedule free strategy calls.
There are free resources there.
All of my helpful content isthere as well.
I use LinkedIn way more than Ieven use my website.
I'm on it hours a day.
So if you want to get in touchwith me, please come to LinkedIn
(39:49):
.
I'd be happy to connect.
And if you have any questionsabout media or camera presence,
schedule some time with me.
I'm happy to talk.
Speaker 1 (39:57):
Yeah, there is a lot of information on your channels.
I know from time to time whenI'm on a podcast I'm like, oh, I
wish I could have talked aboutthis.
Is there anything you want toshare that we haven't talked
about?
Speaker 2 (40:09):
before we sign off you are a great interviewer and
a great host.
You know, my advice to a clientwould be here's where you name,
like you underscore, threethings that you want to talk
about, if you don't haveanything to add.
So I guess I would say my threethings are amp up your energy
when you're on camera, jump inwith both feet and try that 30
(40:33):
and 30 day challenge, becauseyou will see a difference.
And that's, that's my finalthought.
Speaker 1 (40:38):
Those are great.
Well, I asked for one morefinal thought that has nothing
to do with your business, buteverybody else's.
So if you were in a room fullof small business owners
different sizes, seasons ofbusiness, different industries
is there anything that'sapplicable to all of them that
you could give some insights to?
It could be a quote, a book,something you've learned.
Speaker 2 (41:01):
Oh my gosh, A quote I've learned.
Oh no, my goodness, I love it.
You've got me speechless, whichis hard to do some days.
I would say that I was in aroom full of people and I you
know, I was just reading a bookthis morning and I know what it
(41:25):
is it's, You're the Mountain.
Speaker 1 (41:29):
That's the book.
You are the mountain.
Speaker 2 (41:31):
You are, you're the mountain, and I would say that's
my quote.
And the reason that's my quoteis by Brianna Weiss, if you're
interested in reading it.
It's all about self-sabotage,and I actually did a LinkedIn
series on self-sabotage recently, inspired by the book, and the
biggest challenges that we oftenhave, the biggest hurdles, the
(41:53):
biggest mountains to climb, areourselves.
It is mindset, it is fear, itis all of those things combined.
It's wanting to staycomfortable and safe, it's fear
of judgment, it's fear ingeneral and imposter syndrome.
They all tie back to fear, andso I guess my final quote would
(42:13):
be you are the mountain.
Everything that you need tosucceed is inside you, but the
challenges are getting throughall of the mental blocks and the
and the mindset issues that wehave in order to climb that peak
.
Speaker 1 (42:29):
I'm going to have to watch this over and over and
over.
That is powerful right there.
So mindset, overcoming all thatstuff, Imposter syndrome, we
all have it.
So for those that are out therethinking, am I the only one?
No, there's very few that don't.
I think what is the you may ormay not know?
I think in like 70 to 80% ofpeople are actual introverts,
(42:52):
Like there's very few extrovertsand those that come across as
that, inside they're living,they're kind of they have a
facade, I guess, or maybe yeah,absolutely they, they.
Speaker 2 (43:03):
they are on when they need to be on, but after
they're done being on, they'reexhausted and they need to go
sit by themselves for a littlewhile and re-energize.
And it is.
It's a huge number.
There's much more introvertsthan there are extroverts, or
combinations of the two, andyeah, I'm one of them.
I know what it feels like Metoo.
Speaker 1 (43:26):
Well again, you've been just a pleasure to talk to,
full of information.
I encourage all of ourlisteners to go follow you on
LinkedIn.
I know I do so.
We'll talk to you soon.
Speaker 2 (43:38):
Absolutely.
Thank you, Michael.
Speaker 1 (43:40):
My pleasure.
Thank you for listening toSmall Business Pivots.
This podcast is created andproduced by my company, boss.
Our business is growing yours.
Boss, offers flexible businessloans with business coaching
support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
(44:03):
If you're enjoying this podcast, don't forget to hit the
subscribe button and share it aswell.
If you need help growing yourbusiness, email me at michael at
michaeldmorrisoncom.
We'll see you next time onSmall Business Pivots.
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