August 20, 2025 • 52 mins
Struggling to turn business goals into consistent action? Discover why 95% of entrepreneurs fail to achieve their intentions and how one small business owner cracked the code to 25x income growth in just 4 years.
In this episode of Small Business Pivots, entrepreneur John Mitchell reveals the missing secret hidden in Napoleon Hill's "Think and Grow Rich" - the bestselling business success book read by over 150 million people. At age 50, despite running multiple ventures, John wasn't achieving his true potential until a life-changing discovery transformed everything.
The Problem Every Small Business Owner Faces: Your conscious mind sets business goals through logic, but your subconscious mind controls 95% of your daily actions. This disconnect explains why most business development strategies fail - they target your intentions but ignore the autopilot driving your behaviors.
The Solution - Life GPS Methodology: John's breakthrough 12-minute daily practice programs your subconscious mind for business success by:
- Creating extreme clarity about your business vision and goals
- Programming success behaviors through daily repetition
- Automatically triggering better business decisions after 21 days
- Aligning your actions with your entrepreneurial aspirations
Real Results for Business Owners: This methodology is now taught at the University of Texas and licensed to business coaches worldwide. Students and entrepreneurs report dramatic improvements in income, decision-making, and goal achievement.
Key Takeaways for Small Business Owners: ✓ Why 95% of daily actions happen unconsciously ✓ The complete Think and Grow Rich secret Napoleon Hill discovered ✓ How to create a Life GPS template for business success ✓ The 21-day transformation process for automatic success behaviors ✓ Quarterly goal-setting system with measurable business outcomes
Stop "winging it" with your business success. Learn the science-backed method that turns entrepreneurial dreams into automatic daily actions.
John Mitchell: Founder & CEO of Think It Be It
Website: https://thinkitbeit.com/
The Book: Buy on Amazon here
Podcast: https://thinkitbeit.com/net7-podcast/
The Vault: https://thinkitbeit.com/the-vault/
#JohnMitchell #SmallBusinessSuccess #EntrepreneurMindset #ThinkAndGrowRich #BusinessGrowth #Subconscious #EntrepreneurialSuccess #BusinessCoaching #IncomeGrowth #BusinessDevelopment #SuccessMindset #BusinessGoals #EntrepreneurLife #BusinessTransformation #PersonalDevelopment #BusinessStrategy #MichaelDMorrison #SmallBusinessPivots #BOSS #OklahomaCity
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, welcome to another Small Business Pivots.
And today we have a veryspecial guest on one of my
favorite topics.
And that is the mind, the thingbetween your ears, that can
make or break success for you.
And everyone knows if you'velistened to the show, I know no
one can introduce themselves andtheir business like the
business owner.
So I let you do that, so we getyour name and your business
(00:23):
correct and then we'll get rightinto the meat of the subject.
Speaker 2 (00:27):
Okay, michael, thank you.
My name is John Mitchell and Ithink that your audience is
going to find this conversationinteresting.
But can I make a bold claim?
Absolutely.
I think some of your audience,the ones that are driven will
find this life-changing.
Speaker 1 (00:46):
I agree.
Speaker 2 (00:47):
So, with that as an entrance, would you like me to
basically tell my story?
Speaker 1 (00:54):
Well, let us introduce the show and we'll be
right back.
And I don't want to interruptyour story, so we'll do this
first and we'll be right back.
Hang on everybody.
Welcome to Small BusinessPivots, a podcast produced for
small business owners.
I'm your host, michael Morrison, founder and CEO of BOSS, where
we make business ownershipsimplified for success.
(01:17):
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
All right, welcome back toSmall Business Pivots.
(01:39):
Today we have a very specialguest, john Mitchell, and I will
today.
He is today's modern version oftwo things.
One is, if you remember themovie National Treasure, we were
looking for treasure.
This is the book, but it'smissing something.
He is today's Nicolas Cage.
He found the missing secret andlet's get started.
(02:01):
But you've got to share yourstory first so people understand
where this came from.
Speaker 2 (02:06):
Okay, michael.
Well, when I turned 50, I justwasn't as successful as I
thought I should be.
And, michael, I started out asa CPA and when I hit about 30, I
became an entrepreneur and Iwas in like seven businesses in
my 30s and 40s.
(02:26):
And so when I hit 50, thoughjust not as successful as I
thought I should be, and I hadtwo main goals in my life One
was to make enough money so Ididn't have to work, and the
other one was to find the womanof my dreams.
But at 50, falling short onboth of them and on the money,
(02:48):
always did pretty well, alwaysmade 200, 300 grand a year as an
entrepreneur.
But, as materialistic as thissounds, I realized at 50, I had
to start netting a milliondollars a year if I was ever
gonna to have that exceptionallife I dreamed of.
(03:08):
And then, on the girl, at 50,I'd never been married, although
I can tell you I did a lot ofinterviewing.
Now I called it interviewing,michael, my friends called it
begging, but I likedinterviewing better, but
nevertheless.
So at 50, I'm like how am Igoing to change things?
(03:29):
And I don't know.
It was probably three monthsafter I turned 50, a pearl of
wisdom comes to me, find the topbook in the world on success
and apply that book literallyword for word to my life.
And apply that book literallyword for word to my life.
And so immediately I jump outof bed as that idea comes to me
and I start doing the researchand to my surprise I find that
(03:53):
there's one book that's beenread by 150 million people and
it's the top book of the worldon success by a factor of 10,
and that book is Think and GrowRich, which I bet you've read
right.
Speaker 1 (04:08):
I have a few times Absolutely Right.
Speaker 2 (04:11):
And so I'm like, wow, this is exactly what I'm
looking for.
And so the next day, michael,I'm like a heat-seeking missile.
I go to the bookstore, buy thebook, read the book, then I
(04:33):
discover the problem.
The book says there's a secretfor success, but the author only
gives us half of the secret.
It's on the reader to figureout the other half.
So I'm like, oh great, great,I'm disappointed.
And I mope around for probablythree weeks.
And then one day, michael, Ijust get up and I go John, come
on, just man up, figure out thedamn secret.
(04:55):
And so I immerse myself in thebook and probably read it 20
times over, like a two or threemonth period of time.
And what emerged was I wasblessed to figure out the full
secret of Think and Grow Richand a 12 minute a day technique
to apply it, and quickly, as I'mapplying it to a new business.
(05:18):
I'm starting in the reversemortgage field.
My business, my income startsdoubling and doubling and
doubling, to where, four yearslater, I was blessed to be
making 25 times the 200 to 300grand a year I was making the
prior 20 years.
But, and of course, I felt so,so blessed.
(05:39):
But, michael, you know what wasso cool about it?
I could see why it washappening.
I mean, I was playing the gameof life at a higher level and I
could feel it.
I mean I could do things Icould never do before.
I had a level of control overmyself I'd never experienced
before.
And I just became fascinated bythe fact that you could take two
(06:03):
key scientific principles andapply them to your life and so
materially impact your success.
And so, once I had enough moneyso I didn't have to work which
was like 10 years ago I decided,well, I'm going to share this
with the world.
And so, about three monthsafter I sold my company 10 years
(06:27):
ago, I meet the formerchancellor and president here at
the University of Texas and Itell him my story and he says
hey, you got a thesis at theUniversity of Texas, and why
don't we teach it together?
And then that led he introducedme to the athletic director
here at the University of Texas,and he says well, I want to
(06:47):
learn this 12-minute-a-daytechnique.
And so I teach it to him.
And that led to becoming themental coach for the 18 head
coaches.
And so today I teach studentsand athletes my 12-minute-a-day
superpower in a class that'scalled the Science of Success,
the Science of LeveragingYourself, and I teach my
(07:09):
12-minute-a-day methodology toadults by licensing my
methodology to coaches andthrough my book.
Speaker 1 (07:17):
There's a lot to unpack there.
Did you realize what you hadwhen you were increasing your
revenue?
Because you mentioned, youexited your business about 10
years ago and then you startedteaching others that?
Did you realize what you had,or have you been refining it
through all those years and thencame up with?
(07:38):
This is the nugget right herehere.
Speaker 2 (07:50):
You know, as soon as I started experiencing, as soon
as I started applying thismethodology to my life,
immediately I saw I was playingthe game of life at a higher
level.
Immediately, and of course,over the last 20 years I've been
refining it.
But the core was there at theinception.
And you know, think about thisand I love that you're a
(08:12):
business coach but how do youcreate success in your life and
let me throw that out to theaudience Think about that how do
you create success in your life?
When I'm in person with people,oftentimes I see that they've
(08:33):
never been asked that questionand I bet a lot of your clients
have never really thought aboutthat.
And what I see is that mostpeople are just winging life.
They don't really have a way ofdoing life.
They just get up and do thebest they can and the effect of
that is they have nothingpulling them forward to their
(08:56):
desired life and therefore theyrecreate their past.
And when you look at that alittle deeper, I keep in mind
that was me until I was 50.
So I'm not throwing peopleunder the bus, that's my
observation.
But if you look at this a littledeeper, you see that there's
(09:19):
two fundamental problems that wehave to overcome as human
beings.
The first one is that we areinnately wired for survival, and
that causes the vast majorityof our thoughts to be fear-based
.
And then the second thing thatwe must overcome is that 95% of
(09:40):
our thoughts and actions areunconscious, and so the effect
of both those things together is, when we open eyes each morning
, we're on autopilot most of theday, innately wired to be
fear-based, and we're thinkingabout our problems and recent
slides, and that stimulates thatnegative inner voice, and it's
(10:01):
just a lousy, ineffective way tolive.
And, like I said, I should know.
I lived that way for 50 years,and there's nothing pulling you
forward to your desired life.
And so here's what I found thesolution to be it's feeding the
succinct articulation of yourdesired life to yourself each
(10:22):
day, exactly the person you wantto be, exactly what you want to
accomplish and precisely howyou're going to achieve your
clearly defined goals.
And when you do that, then theright actions start happening
automatically, and those rightactions then create the life you
want.
You have this powerful forcepulling you forward to your
(10:43):
desired life, and it takes 12minutes a day.
Speaker 1 (10:49):
Does that make sense?
Oh, it, it.
Uh, what would you call a?
It's a sore spot or gets underthe hood?
Yeah, that that really makessense.
And you know, when I ask thatquestion to clients I usually
they can't answer or they'rethinking about it and I say, can
I give you a hint?
And they're like, please.
I'm like, well, nothingintentional happens without a
(11:11):
plan.
In other words, if you get upand the day takes care of you,
nothing that you wantintentional is going to happen.
You may get lucky, you mightstrike it rich, but nothing
intentional.
And that's what I love aboutthis concept.
I have read the book MissingSecret.
It's an incredible book andit's a.
(11:31):
It's a fast read.
I mean you can read it in ashort few days to really absorb
it.
I've read, I've already read ittwice.
And then there's I call it anassessment, you call it a GPS
template, I believe, and so itkind of helps set the tone of
what you really want in life.
But can you explain how thatworks and the 12 minutes, what
(11:54):
that does to someonepsychologically?
Speaker 2 (11:58):
Right, right, you know, maybe the easiest way is
to really explain the secret andthen we'll get into the science
behind the secret.
Yeah, that sounds good.
So I think the easiest way todo this is maybe tell you
another story about how Idiscovered it and what happened.
So, as I mentioned, not assuccessful as I thought I should
(12:22):
be at 50.
I mentioned not as successfulas I thought I should be at 50.
But, michael, there was a littlemore going on with me at 50
than feeling the scarcity oftime.
My mom was dying of pancreaticcancer, and this is I'm in
Dallas at the time where I grewup.
And so every night after work,and so every night after work,
(12:44):
I'd go see her and I'd love onher and hold her hand, and it
was just everything I could doto keep from crying in front of
her.
And so what would happen isevery night I'd see her and
spend two hours with her, andthen I'd go in the cold, dark
(13:05):
hospital parking lot and justcry my eyes out, and I mean cry
for like 45 minutes to an hourbefore I could even drive home.
And this is going on everynight for like eight weeks and
of course I'm feeling theimpending loss of my mom.
But, michael, I'd neverexperienced this level of
(13:27):
excruciating pain like this, andI knew there was something
deeper sort of going on.
And what I came to realize wasthat I was letting my mom down
with my life.
And you know, my parents gaveme everything.
They sent me to Jesuit highschool in Dallas and they really
(13:49):
couldn't afford it.
They sent me to the Universityof Texas and paid for everything
.
Yet, night after night, I'mthere sobbing in my car, feeling
like I'm letting my mom down.
You know, she believed in me,she invested in me, and all I
had to show for it at 50 was theaverage life, and I hated the
(14:14):
average life because I just knewI was capable of so much more.
And meanwhile, every night I'mreading Think and Grow Rich, and
what I ultimately realized isthe pain I was feeling was like
rocket fuel in causing me to godeeper into Think and Grow Rich
(14:36):
than any other person on theplanet ever had, and that's why
I was able to, I believe, figureout the full secret.
Does that make?
Speaker 1 (14:46):
sense, was able to, I believe, figure out the full
secret.
Does that make sense?
Absolutely yes, sir.
You've mentioned success andyou didn't feel successful, and
I know working with businessowners, they don't really, they
can't really measure success.
How do you define success?
Are there some common traitsthat people have that they go?
I feel successful Because thereare some business owners we
(15:06):
work with and they set thismilestone out there, like, let's
just say, it's a milliondollars and I had one just a
couple of months ago that hitthe million, surpassed it, and
then you just go.
I thought I'd feel different,right?
So can you help us with that?
Speaker 2 (15:22):
Well, I think I think that's a great question first
of all, but I think that Irealize and I know you do too
that life is precious, boy.
Life is precious and we justwant to play the game of life at
our full potential.
I mean, to me that's all we cando, do our best and have a good
(15:45):
understanding of what doing ourbest is, and play the game of
life at our full potential, notjust in business, but in having
a great marriage, being healthy.
Would you agree with that?
Speaker 1 (16:01):
I would.
In fact, you started to mentionthose.
Can you talk about thedifferent facets of life that
you do in your book that helpspeople?
Speaker 2 (16:10):
Right.
Well, if you don't mind, can Isort of roll into the secret
Keep going, yeah, okay, okay,you just had such a good
question.
I wanted to honor that.
So one night during this periodwhere I'm going and seeing my
mom every night, there was thisone pivotal night where
(16:30):
everything changed and, likeevery other night, I'd go see
her, spend 45 minutes in my carin the hospital parking lot
crying my eyes out.
But, michael, somehow thisnight just felt different.
It was snowing in Dallas, andit doesn't snow very often in
(16:53):
Dallas, and so it just feelsdifferent.
As I'm driving home to you know,I see the big snowflakes
hitting my windshield.
And so I get home and I plopmyself in my comfy chair and I
(17:16):
start reading a few pages fromThink and Grow Rich Again, this
is like the 20th time I've readit, trying to figure out the
secret.
But this night I read that yoursuccess in life comes down to
your daily actions.
The cumulative effect of yourdaily actions determines your
success in each area of yourlife.
And I'm like, okay, I neverthought about it quite that
(17:39):
simply, but I certainly buy that.
And then, michael, I read that95% of your daily actions are
unconscious.
95% of your daily actions areunconscious, like, huh, that's
interesting.
Well, by now I'm tired and I'mready to go to bed.
(18:00):
So I wash my face and brushedmy teeth and put my little head
on the pillow and I just can'tstop thinking about what I'd
read that 95% of my dailythoughts and actions are
unconscious.
And then, michael, it hits me Idon't control my daily actions.
Yet those daily actions are thevery thing that's determining
(18:25):
my success.
And that moment was likegetting struck by lightning.
And I remember laying in my bedand just sitting up and I stare
out the window into my backyardand I see the snow falling, and
it's one of those surrealmoments.
Backyard and I see the snowfalling, and it's, you know, one
(18:48):
of those surreal moments.
And then I begin to think well,if so, what's what controls my
daily actions then?
Well, if 95 percent of them areunconscious, hey, it's my
subconscious mind, it's myautopilot, and the subconscious
mind is only influenced byrepetition.
And all this time I've beencontrolling only my intentions
(19:11):
with my conscious mind, not myactions, which are controlled by
the subconscious mind.
And, michael, that's when itall sort of clicked and I
started to realize I wasn'tunderperforming because I lacked
intelligence or drive.
Hey, I was underperformingbecause I had this false belief
(19:32):
about success that I had had for50 years, and that false belief
was that I controlled my dailyactions.
I thought I controlled my dailyactions and I dare say that
everybody listening to this hasthat very same false belief and
is holding them back.
(19:54):
And once I sort of finally gotmy eyes open to the truth that
my autopilot and subconsciousmind control my daily actions
and subconscious mind control mydaily actions and without
programming I'm innately wiredto be fear-based and reactive
from being wired for survivalThen basically the full secret
(20:16):
of Think and Grow Rich came tome and I saw that the full
secret is this what you envisionin detail with emotion on a
daily basis is what shows up inyour life.
And let me say that again whatyou envision in detail with
emotion on a daily basis is whatshows up in your life.
(20:38):
And what that means is youcreate immense clarity about
your life and you define here'sexactly the person I want to be,
here's exactly what I want toaccomplish and here's precisely
how I'm going to achieve myclearly defined goals.
And then you put that clarityon a template I created which
(20:58):
basically organizes the clarityin each area of your life.
And then I fed that clarity tomyself each day.
It took 12 minutes a day and,michael, I noticed that three
things then happened, and thisstarted happening immediately.
First, I felt an immense senseof control over my life.
(21:18):
Well, of course I would.
I'm feeding the succinctarticulation of my desired life
to myself each day and thatcontrol I'm impacting my career,
my health, my romanticrelationship, all at the same
time and I felt that level ofcontrol over all those areas.
(21:39):
And then the second thing Ifelt was confidence, which was a
direct result of the control Ifelt.
And I also found that I was wayless stressed because the mind
thrives on order and, as youwould know, if you're feeding
the succinct articulation ofyour desired life, you're
(22:02):
creating immense order in themind, and that relieves any
stress.
And then the third and finalthing I experienced was, after
21 days, the magic happens andthe science kicks in and the
right actions start happeningautomatically, without thinking.
Speaker 1 (22:19):
And you know, I began playing the game of life at a
higher level and trulylife-changing, and it's just
profoundly simple, I find Do youthink just reading your
envisioned life is enough, or isit something that, over that
period of time, you startedmemorizing and you could
(22:40):
actually see it?
I mean, how did that work?
Because it's a lot ofinformation that you're
digesting day by day, but it'svery clear, crystal clear
actually.
So is it a process that you'retrying to memorize it, or is it
just naturally happen?
Speaker 2 (22:57):
Well, great question.
Um, no, you're not reallymemorizing it, although a lot of
it does get memorized as youcreate this template, and maybe
it's worthwhile explaining thetemplate in a little more detail
.
You think Sure, so the template?
Speaker 1 (23:20):
is to Small Business Pivots.
This podcast is produced by mycompany, Boss.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
(23:41):
If you're enjoying this podcast, don't forget to hit the
subscribe button and share it aswell.
Now let's get back to ourspecial guest.
Speaker 2 (23:50):
As you create this template, and maybe it's
worthwhile explaining thetemplate in a little more detail
.
You think Sure.
So the template is two pages,basically.
On the front is the ideal youin the five key areas of your
life your self, your health,your romantic relationship, your
(24:16):
spirituality and your career.
So, front page, ideal, you inthose five key areas of your
life.
Ideal, you in those five keyareas of your life.
Then, on the back, those samefive areas, but you also will
note here's the improvements Iwant in each area of my life.
And you'll also define a goalfor your career, a goal for your
(24:45):
romantic relationship, a goalfor your health.
And you're now living your lifequarter by quarter.
And so you'll define here's thegoal in that particular area of
your life, here's the whybehind it, here's the four or
five key behaviors associatedwith the goal, and then here's
how I'm measuring it.
And again, the timeframe isalways the end of the quarter.
(25:06):
And here's how I'm measuring it.
And again, the time frame isalways the end of the quarter.
And so that's essentially howthe template works.
And so this template changes asyou change.
And you know hopefully that'sthe answer to your question that
, as you're feeding this toyourself.
To answer to your question,that that, as you're feeding
(25:28):
this to yourself, you're you'regoing down the rabbit hole of
understanding your life at adeeper and deeper level, and
that causes you to change your,your template, and, like I,
change mine.
Oh, probably once a week.
Uh, now, most people that aredoing my methodology aren't
necessarily changing it thatoften, but the point is it's a
(25:49):
living, breathing document thatchanges as you change.
Does that make sense?
Speaker 1 (25:54):
It does, it does, and do the accompanying worksheets
that you created or at leastthey were listed in your book,
like the weekly, using those aswell, with this template.
Is that what you're referringto?
Speaker 2 (26:08):
Right, right, right.
And you know, I'll give you anexample of this because we've
been talking about it sort of intheory.
But let me give you a tangibleexample of this, and this
happened, I don't know, a fewyears ago, two or three years
ago.
I have a client that lives inPortland.
(26:28):
He decides to come to Austinand bring his girlfriend.
Actually, he wanted us to meethim and his girlfriend in San
Antonio, which is about an houraway from Austin.
So we do that, and it's aroundChristmas time.
And so, ginger oh, by the way, Imet my wife about a year and a
(26:51):
half after doing thismethodology, which was even
better than the money.
But so it's around Christmas,she's out and about, I'm out and
about.
I tell her babe, you know, meetme at Starbucks at two o'clock.
We'll jump in my car and godown to San Antonio.
So I get to Starbucks a littleearly and, michael, I decide I'm
(27:15):
going to have a brownie.
It goes Christmas, what theheck.
So I start eating this brownieand one of the things I affirm
to myself in my life GPStemplate is that I'm aware of
everything I put in my mouth.
Okay, well, I'm eating thatbrownie.
(27:35):
Brownie doesn't taste very good, but I'm aware I'm eating it
and I go ahead and finish thebrownie and so the gin shows up.
We jump in my car and I go,babe, you know, I just don't
feel very good, I sort of lostmy appetite.
And but yeah, we, we go andhave dinner with our friends and
(27:57):
I come back that night and Ichange one word in my template
and I change it from I'm awareof everything I put in my mouth
to I evaluate everything I putin my template, and I change it
from I'm aware of everything Iput in my mouth to I evaluate
everything I put in my mouth.
And Michael, the next night, wego and have dinner with her son,
have Mexican food, and I orderthe tacos.
(28:18):
Tacos come, not very good, butthis time I'm evaluating
everything I put in my mouth andI slide those tacos away, don't
have another bite.
All that happens unconsciously,unconsciously, and that night,
when I was laying in bed, I'mlike boy, if that's not a
(28:39):
superpower, where you can getyourself to take the right
actions automatically withoutthinking.
I don't know what is.
Speaker 1 (28:46):
Yeah, yeah.
Well, on your website, think itBe it you've got the GPS
template for people to fill outafter they read the book and
understand.
I encourage them.
They have to get the book firstto know what's going on.
Plus, they have to get the codethere.
But the GPS template.
So you're saying that's aliving, breathing document on
your website too.
(29:07):
So anytime I change something Ican go back into those
questions and change it so it'susable for the future.
Speaker 2 (29:15):
Well, here's how it works.
It's actually way easier thanthat.
Years ago, in fact, probably ayear ago actually I created an
AI algorithm where all you haveto do is answer about 50
(29:36):
questions, press a button and 10seconds later, that template is
customized to your unique life.
Because what I see happens iswhen I tell people the full
secret of thinking Grow Rich isto create immense clarity and
feed the succinct articulationof your desired life to yourself
(29:57):
each day, typically they'll go,huh, that sounds pretty good.
And then they think, oh, wait aminute, I don't know the level
of clarity that I necessarilyneed in each area of my life.
Well, no problem, I figuredthat out.
All you got to do is answer thequestions, and once you
(30:20):
generate the template, it's aWord document and it's on your
computer.
We don't save it, we just giveyou the ability to create it,
and so it's super simple.
Speaker 1 (30:31):
So, it's easier to create.
I mean, I'm sorry, it's easierto edit the document is what
you're saying than to go back in.
Speaker 2 (30:38):
Yes, yes, way, way easier.
Speaker 1 (30:40):
And then when you do quarterly updates, you said you
enhance yours For, like, let'ssay, I put in my quarterly goals
and for our listeners I boughtthe book, I did the template.
So I'm coming from a side ofI've done this and it's very
powerful and I encourage ourlisteners to do the same.
(31:01):
But when I hit my quarterlygoals, is it easier to edit the
template or go back in there andupdate the entire template so
it matches?
Speaker 2 (31:12):
Well, because it's a Word document, you just take the
template that now you've savedon your computer, okay, and you
don't have to access my websiteanymore.
Okay, anymore.
But one thing I think that isfoundational to this that your
audience would find interestingis the core science behind this,
(31:33):
and you'll be, because you'reinto the brain.
I think you'll find this veryinteresting and it's amazingly
simple.
So the core science is here'show the human mind works.
Conscious mind sets yourintention and is influenced by
logic.
Well, subconscious mindcontrols your daily actions, or
(31:55):
95% of them, and it's onlyinfluenced by repetition.
And as an example of this,let's say you want to lose
weight.
Well, conscious mind sets theintention to lose weight based
on the logic of the healthbenefits.
But the reason people fail tolose weight is not from lack of
intention, but from lack ofinfluencing the part of their
(32:17):
brain that controls theiractions, their eating, their
exercising.
And you can see, when you feed,the succinct articulation of
your desired life, which alsoarticulates the key actions you
need to be taking.
That's why, after approximately21 days, the right actions
(32:38):
start happening automaticallyand it's like a light bulb goes
on.
You're like whoa.
This is pretty amazing, becauseyou never experienced the right
actions happening automatically, probably, and so that's how it
works.
Speaker 1 (32:55):
So you offer other than the purchase of the book.
You offer the template andeverything for free.
But then you also do coaching.
Can you tell us a little bitabout that, like what it's like
to work with you and who youwork with?
Speaker 2 (33:10):
Well, great question, and this is enlightening and
I'd love your thoughts on thisone.
So you know, before we came onthe air, we were talking about
Darren Hardy, and so a few yearsago I thought, if I'm going to
spend the rest of my lifesharing this with the world, I
(33:30):
want to go find the top expertin the world, whoever he or she
is, and find out are there anyflaws in this?
Are there any competition outthere?
What does an expert, animpartial expert, think about
this?
And so I write a big check andGinger and I go out to La Jolla,
(33:54):
california, and spend threedays with Darren and the moment
comes to showing the templateand to explain it.
And so he's holding thetemplate and I explain it and he
goes, wow, this is pretty good,this is really good.
But he says, john, people aren'tgoing to spend 12 minutes a day
(34:16):
on this.
And I'm like Darren, how theheck can that be?
I mean, at 25X, my Income Timemagazine did a cover story on
the science behind it and we'reapplying the central concept of
the top book of the world onsuccess.
I mean, what do you mean?
(34:37):
They're not going to spend 12minutes a day on this.
And he sort of smiles and hesays, john, you know you're new
to the success business.
And he says the dirty littlesecret is that most people won't
do anything to impact theirsuccess.
And because more success ismerely a preference, merely a
(35:01):
preference.
And he says that's 98% ofpeople believe it or not.
And, michael, I saw at thatmoment how right he was and
because I was looking at it,thinking everybody out there is
just like me and they were notlike me.
(35:22):
And what ended up happening wasand this gets to your question
about coaching I'm like, okay,let's just go find a bunch of
John Mitchells, people that aremaking 200 grand a year, that
want to make a million a year.
Let's go find them.
And I started working with anumber of EO members,
(35:45):
entrepreneurs organization, andso I'd get them and I would make
a compelling guarantee to them.
I said if I can't double yourincome within a year, I'll give
you your money back.
Now you had to be making aminimum of 200 grand a year,
(36:08):
year, and so off I go.
And you know, if you play outthe math like I, would charge
him $20,000 to teach him themethodology.
Over eight weeks and over threeyears they'd get a 35 or 40 to
one return.
Well, I do about 10 people andit takes me almost two years and
I realize that as I havesuccesses and I never had to
(36:31):
give anybody their money back.
But I also filmed thetestimonials of what had
happened.
But after I'd done about 10 ofthem, I'm like, wait a minute,
this is not a leveraged way todo this.
The smarter way to do it is tolicense my methodology to
coaches, because they areaccumulating those 2%.
(36:55):
Anybody that's, you know,driven enough to write a check
to a coach.
They're in the 2%, right, right, and so that was a game changer
for me and so, yeah, that'swhat I do now regarding coaching
.
Speaker 1 (37:12):
Work with coaches and set them up to help their
clients.
Speaker 2 (37:16):
Exactly, and I think with the coaches I solve the
biggest problem they have, whichis getting the client to do
what you say you're to do.
Do you think that's the biggestproblem with a coach?
Speaker 1 (37:32):
Yeah, first can I say if you're a client of mine and
listening to this, close yourears.
But yes, that is the problem.
That's the biggest challengeand problem is getting them to
do what they need to do and theyknow they need to do it, but
it's just too hard.
Sometimes the status quo iseasier.
I don't understand that, but tosome it is.
Speaker 2 (37:54):
Well, I think I have the solution for that, but I
want you to argue this with me,if you disagree.
Speaker 1 (37:58):
Oh yeah, I'll argue or debate or whatever.
Speaker 2 (38:02):
So think about this Like one of the techniques I get
my clients to do is this ideaof deep thinking two times a
week.
This is a habit the topentrepreneurs in the world do,
but it's an example of somethinga coach would give a client to
do.
Well, when I would go to peoplewho are not doing my
(38:26):
methodology and I'd say here'swhat I want you to do Carve out
about 30 minutes two times aweek, deep think, follow this
simple three-step process, go doit.
They're like, okay, great, thatsounds good.
Well, all I'm doing again isaffecting their intentions.
We're all conscious mind here.
(38:48):
You know my conscious mind issaying to their conscious mind
go do this.
Well, the reason they can't doit is because they're not
influencing the doing part oftheir brain.
Until they start feeding thatto themselves every day, then
they can do it, because thatrepetition is what rewires their
(39:13):
autopilot so that on the twodays a week they choose to do it
, they automatically do it.
Does that make sense.
Speaker 1 (39:23):
I agree with that, no debate needed.
I have multiple coaches indifferent areas of my life and
when they send me kind of theassessment or the wrap up or
whatever you know of oursessions, I carry those around
with me to remind me I need todo this, this, this, this, this,
and it works.
When I don't have those, it'sjust a free for all for the day.
(39:46):
So I totally agree with thatand and there's got to be a
meaning and why behind it andall that good stuff.
I do have a quick question,though.
So we have the thick, thickthink and grow rich book and
missing secret.
I have read both think and growrich multiple times, but for
those that haven't, would theybe able to just deep dive into
(40:08):
your book and get the sameresults, or is it something that
they probably need to read bothjust to make it better?
Speaker 2 (40:16):
I think all they have to do is read my book, because
what I found with so many peoplewho have read Think and Grow
Rich is they're stumped by well,what is the secret?
Because he never gives you thesecret, but when you know the
secret, it jumps out at you allthe time.
So I think the answer to yourquestion is read my book first,
(40:38):
then go read Thinking for a Rich.
Speaker 1 (40:41):
I agree.
I just didn't know because Ihave read them both, so I didn't
know if that would be differentor not, because there's really
nothing in your book thatreferences that, other than
there's a secret missing in thisbook and you're the Nicolas
Cage of National Treasure.
Speaker 2 (40:57):
Well, you know, I tell you, and I want to make a
difference in the lives of thepeople that are listening to
this, and so let me share thispoint with you.
The most significant thing Iever learned in my life is that
95% of my daily actions areunconscious, and again, the
significance of that is yourdaily actions determine your
(41:18):
success, and if you're notgaining control over those daily
actions, hey, you're playingthe game of life at 5% of your
potential, and once you see theprofound ramifications of 95% of
your daily actions beingunconscious, your life is never
the same, and so I'm curious onyour end do you buy that?
(41:40):
Do you believe that 95% of yourdaily actions are unconscious?
Speaker 1 (41:45):
A hundred percent.
Speaker 2 (41:47):
Okay, so what are you doing about it?
Speaker 1 (41:51):
I'm doing the missing secret and I'm doing the GPS
templates, so I can get better.
Speaker 2 (41:56):
No, actually, I Well, that is a perfect answer.
Speaker 1 (41:59):
Michael, okay, okay, I'll stop there.
No, no, but I do.
I do carry a pre I'm sorryprior to this fascinating book.
I carry around with me, I getup around five o'clock in the
morning, I do my devotional, Ido my affirmations and I have me
time and so I go through my.
(42:20):
I have daily mantras that Irehearse in my head, so during
the day those just carry alongwith me with, uh, when a certain
circumstance comes up, they'lljust pop up in my head Like,
remember this?
I mean it's, it's just, it's anunconscious, surreal moment,
(42:41):
but it's because I've set my dayup before the day even gets
started.
That's what I did prior to thisbook.
This is just going to enhancethat even more.
Speaker 2 (42:50):
Exactly.
You know what you're doing.
What, before you read my book,was beyond what 99% of people
are doing, and you're youalready started to see how that
that works.
It's just that this probablytakes it to the next level,
absolutely.
And, and you know, for youraudience, I want to show you
(43:12):
something because, again, if youget that that 95% of your daily
actions are unconscious, yourlife will never be the same, and
so I want to explain exactlywhat happens.
So you take an unconsciousaction and then, about two or
(43:33):
three milliseconds later, youbecome conscious of it.
Milliseconds later, you becomeconscious of it, and what
happens oftentimes is peoplewill go well, you know, wait a
minute, I'm conscious of everyaction I take.
Therefore, none of my dailyactions are unconscious.
Well, that's fundamentallywrong.
(43:54):
You're missing it because,although it's easy to understand
why, you would say that thereality is because your
awareness happens almostinstantaneously with taking the
action.
You think you consciously tookthe action, and I'll show you
something.
That's pretty cool.
I use chat GPT a lot, and solet's ask her about this and
(44:18):
give a little third partyverification of this.
So, g, are you there?
Yes, I'm here.
What would you like to knowmore about?
So I understand that 95% of aperson's daily thoughts and
actions are unconscious.
Is that really true?
Speaker 3 (44:41):
daily thoughts and actions are unconscious.
Is that really true?
Yes, it's widely accepted inneuroscience that a significant
portion of our daily thoughtsand actions are influenced by
unconscious processes.
This includes habits, automaticresponses and routines that we
perform without consciousthought.
It's part of how our brainofficially manages daily tasks.
Speaker 2 (44:56):
Does that help clarify?
Is it really 95%?
Speaker 3 (44:59):
The 95% figure is an estimate often cited to
emphasize the substantial roleof the subconscious mind.
While the exact percentage mayvary, it's true that a
significant portion of ourbehaviors, thoughts and
decisions occur withoutconscious awareness.
The key takeaway is that muchof what we do is influenced by
processes we're not activelyaware of.
Speaker 2 (45:23):
Would you like to know more about how this works?
So let me ask you anotherquestion.
So I understand that whatactually happens is that you
actually take the actionunconsciously and then, a
millisecond or two later, youbecome aware of it.
Is that right?
Speaker 3 (45:36):
Yes, that's correct.
Many actions and decisions areinitiated unconsciously, and we
become aware of them slightlyafterward.
This process happens so quicklythat it feels like we're
consciously deciding in themoment.
It's a fascinating aspect ofhow our brains work.
Speaker 2 (45:50):
So can you give me two examples of this?
Speaker 3 (45:53):
Sure.
One example is driving afamiliar route.
You might find yourselfreaching your destination
without actively thinking abouteach turn, because your
subconscious takes over.
Another example is typing on akeyboard.
After years of practice, yourfingers automatically find the
keys without you consciouslythinking about each letter.
Speaker 2 (46:10):
Okay, thank you.
So you know the power,hopefully, of that is.
You hear a lot of statistics,but if I'm going to change the
lives of the people listening tothis, you've got to accept this
as fact.
It is fact, it's easilyresearchable.
(46:31):
But just think tonight, whenyou put your head on the pillow,
the implication in your life of95% of your daily actions being
unconscious.
Speaker 1 (46:41):
Powerful, powerful.
And we did mention Darren Hardy, and so you mentioned that I
was already doing some thingsand I do want to share with our
audience.
If you don't follow him, gofollow him.
He's got a great Darren Daily.
That's where I learned a lot ofmy stuff.
Brian Tracy, you mentioned himin your book as well.
Eat that Frog Procrastination,tracy, you mentioned him in your
book as well.
Yeah, that frog procrastination.
I believe you've mentioned thatbook, maybe a different book,
(47:01):
but, um, those are both greatresources to follow as well, as
now we have another one, johnMitchell missing secret.
So I encourage everyone to dothat.
I know people are intrigued,want to learn more.
What's the best place to followyou on social media?
Speaker 2 (47:17):
You know, I have a special gift for your audience.
I created a nine-minute videothat explains the full secret of
Think and Grow Rich and thescience behind it, and if your
audience will go tothemissingsecretorg
themissingsecretorg, you can getget that nine minute video.
(47:40):
It'll give you the link to thebook, although you can buy it on
on Amazon and um, you know, Ithink one thing I would also say
about this is that I think whatI bring to the success and
human achievement field issomething nobody else really
brings and that, as you know,there's a lot of brilliant
(48:02):
people in the success businesspromoting this strategy or that
strategy, but, like we talkedabout a few minutes ago, all
they're doing is influencingpeople's intentions.
I mean, people have greatstrategies coming out their ears
.
What they need is to have thosegreat strategies show up in
their thoughts and actionsautomatically, and I'm teaching
(48:26):
people an actual way of doinglife, and I don't see anybody
else really teaching that, andso that's my niche in the
success world and I'm passionateabout helping people just play
the game of life with their fullpotential.
Speaker 1 (48:44):
Well, I love it.
I love it.
I always wrap up our episodeswith a question, and that is if
you were in front of a room ofbusiness owners different
seasons of business, years ofbusiness, different industries
what's something that'sapplicable for all of them?
It could be a quote, a book Imean, obviously, your book but a
quote, an insight or somethingyou've learned along the way
(49:05):
owning businesses that theycould all take home with them
today.
Speaker 2 (49:09):
Well, great question.
I think it comes back to thesecret of the top book in the
world on success that what youenvision in detail with emotion
on a daily basis, is what showsup in your life.
And the thing I would say toyour audience as we wrap up here
(49:30):
is to appreciate how preciousyour life is.
And a couple of years ago,three years ago actually, I
became a grandfather for thefirst time, and you'll
appreciate this.
The day after our grandbaby wasborn, ginger and I go over and
(49:54):
see the baby and there's a lotof oohing and aahing about the
baby and Michael, for somereason, they hand me the baby
and Ginger and Hannah walk away.
And so I'm holding this preciouslittle girl and she's one day
old and I'm holding her in myarm and I feel the warmth of her
(50:16):
body in my arm and I feel thewarmth of her body and, michael,
I start to cry.
I mean tears are streaming downmy face because I realize how
precious her life is and she'sgoing to live to be 100 years
old and the quality of her lifeand her success in life is going
to come down to the thoughtsthat are going on in her head
(50:37):
most of the time, and so youknow I'm, I'm made the
commitment that I'm going toinfluence the thoughts going on
in our head, and and so themessage to your audience really
is your life is precious, andtonight, when you put your head
on the pillow, just ask yourselfif the next five years are like
(51:00):
the last five years.
Will you be happy with that?
And if the answer is no, stopwinging life.
You now have a way to change it, and it just takes 12 minutes a
day.
Speaker 1 (51:14):
Awesome, awesome.
Well, you've been a wealth ofinformation and a blessing to
many.
You've impacted a lot of peopletoday.
I appreciate your time.
Speaker 2 (51:24):
My pleasure.
Thanks for the opportunity.
Speaker 1 (51:33):
Absolutely, company Boss.
Our business is growing.
Yours, boss, offers flexiblebusiness loans with business
coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
If you're enjoying this podcast, don't forget to hit the
(51:53):
subscribe button and share it aswell.
If you need help growing yourbusiness, email me at michael at
michaeldmorrisoncom.
We'll see you next time onSmall Business Pivots.
All right, welcome to another Small Business Pivots.
And today we have a veryspecial guest on one of my
favorite topics.
And that is the mind, the thingbetween your ears, that can
make or break success for you.
And everyone knows if you'velistened to the show, I know no
one can introduce themselves andtheir business like the
business owner.
So I let you do that, so we getyour name and your business
(00:23):
correct and then we'll get rightinto the meat of the subject.
Speaker 2 (00:27):
Okay, michael, thank you.
My name is John Mitchell and Ithink that your audience is
going to find this conversationinteresting.
But can I make a bold claim?
Absolutely.
I think some of your audience,the ones that are driven will
find this life-changing.
Speaker 1 (00:46):
I agree.
Speaker 2 (00:47):
So, with that as an entrance, would you like me to
basically tell my story?
Speaker 1 (00:54):
Well, let us introduce the show and we'll be
right back.
And I don't want to interruptyour story, so we'll do this
first and we'll be right back.
Hang on everybody.
Welcome to Small BusinessPivots, a podcast produced for
small business owners.
I'm your host, michael Morrison, founder and CEO of BOSS, where
we make business ownershipsimplified for success.
(01:17):
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
All right, welcome back toSmall Business Pivots.
(01:39):
Today we have a very specialguest, john Mitchell, and I will
today.
He is today's modern version oftwo things.
One is, if you remember themovie National Treasure, we were
looking for treasure.
This is the book, but it'smissing something.
He is today's Nicolas Cage.
He found the missing secret andlet's get started.
(02:01):
But you've got to share yourstory first so people understand
where this came from.
Speaker 2 (02:06):
Okay, michael.
Well, when I turned 50, I justwasn't as successful as I
thought I should be.
And, michael, I started out asa CPA and when I hit about 30, I
became an entrepreneur and Iwas in like seven businesses in
my 30s and 40s.
(02:26):
And so when I hit 50, thoughjust not as successful as I
thought I should be, and I hadtwo main goals in my life One
was to make enough money so Ididn't have to work, and the
other one was to find the womanof my dreams.
But at 50, falling short onboth of them and on the money,
(02:48):
always did pretty well, alwaysmade 200, 300 grand a year as an
entrepreneur.
But, as materialistic as thissounds, I realized at 50, I had
to start netting a milliondollars a year if I was ever
gonna to have that exceptionallife I dreamed of.
(03:08):
And then, on the girl, at 50,I'd never been married, although
I can tell you I did a lot ofinterviewing.
Now I called it interviewing,michael, my friends called it
begging, but I likedinterviewing better, but
nevertheless.
So at 50, I'm like how am Igoing to change things?
(03:29):
And I don't know.
It was probably three monthsafter I turned 50, a pearl of
wisdom comes to me, find the topbook in the world on success
and apply that book literallyword for word to my life.
And apply that book literallyword for word to my life.
And so immediately I jump outof bed as that idea comes to me
and I start doing the researchand to my surprise I find that
(03:53):
there's one book that's beenread by 150 million people and
it's the top book of the worldon success by a factor of 10,
and that book is Think and GrowRich, which I bet you've read
right.
Speaker 1 (04:08):
I have a few times Absolutely Right.
Speaker 2 (04:11):
And so I'm like, wow, this is exactly what I'm
looking for.
And so the next day, michael,I'm like a heat-seeking missile.
I go to the bookstore, buy thebook, read the book, then I
(04:33):
discover the problem.
The book says there's a secretfor success, but the author only
gives us half of the secret.
It's on the reader to figureout the other half.
So I'm like, oh great, great,I'm disappointed.
And I mope around for probablythree weeks.
And then one day, michael, Ijust get up and I go John, come
on, just man up, figure out thedamn secret.
(04:55):
And so I immerse myself in thebook and probably read it 20
times over, like a two or threemonth period of time.
And what emerged was I wasblessed to figure out the full
secret of Think and Grow Richand a 12 minute a day technique
to apply it, and quickly, as I'mapplying it to a new business.
(05:18):
I'm starting in the reversemortgage field.
My business, my income startsdoubling and doubling and
doubling, to where, four yearslater, I was blessed to be
making 25 times the 200 to 300grand a year I was making the
prior 20 years.
But, and of course, I felt so,so blessed.
(05:39):
But, michael, you know what wasso cool about it?
I could see why it washappening.
I mean, I was playing the gameof life at a higher level and I
could feel it.
I mean I could do things Icould never do before.
I had a level of control overmyself I'd never experienced
before.
And I just became fascinated bythe fact that you could take two
(06:03):
key scientific principles andapply them to your life and so
materially impact your success.
And so, once I had enough moneyso I didn't have to work which
was like 10 years ago I decided,well, I'm going to share this
with the world.
And so, about three monthsafter I sold my company 10 years
(06:27):
ago, I meet the formerchancellor and president here at
the University of Texas and Itell him my story and he says
hey, you got a thesis at theUniversity of Texas, and why
don't we teach it together?
And then that led he introducedme to the athletic director
here at the University of Texas,and he says well, I want to
(06:47):
learn this 12-minute-a-daytechnique.
And so I teach it to him.
And that led to becoming themental coach for the 18 head
coaches.
And so today I teach studentsand athletes my 12-minute-a-day
superpower in a class that'scalled the Science of Success,
the Science of LeveragingYourself, and I teach my
(07:09):
12-minute-a-day methodology toadults by licensing my
methodology to coaches andthrough my book.
Speaker 1 (07:17):
There's a lot to unpack there.
Did you realize what you hadwhen you were increasing your
revenue?
Because you mentioned, youexited your business about 10
years ago and then you startedteaching others that?
Did you realize what you had,or have you been refining it
through all those years and thencame up with?
(07:38):
This is the nugget right herehere.
Speaker 2 (07:50):
You know, as soon as I started experiencing, as soon
as I started applying thismethodology to my life,
immediately I saw I was playingthe game of life at a higher
level.
Immediately, and of course,over the last 20 years I've been
refining it.
But the core was there at theinception.
And you know, think about thisand I love that you're a
(08:12):
business coach but how do youcreate success in your life and
let me throw that out to theaudience Think about that how do
you create success in your life?
When I'm in person with people,oftentimes I see that they've
(08:33):
never been asked that questionand I bet a lot of your clients
have never really thought aboutthat.
And what I see is that mostpeople are just winging life.
They don't really have a way ofdoing life.
They just get up and do thebest they can and the effect of
that is they have nothingpulling them forward to their
(08:56):
desired life and therefore theyrecreate their past.
And when you look at that alittle deeper, I keep in mind
that was me until I was 50.
So I'm not throwing peopleunder the bus, that's my
observation.
But if you look at this a littledeeper, you see that there's
(09:19):
two fundamental problems that wehave to overcome as human
beings.
The first one is that we areinnately wired for survival, and
that causes the vast majorityof our thoughts to be fear-based
.
And then the second thing thatwe must overcome is that 95% of
(09:40):
our thoughts and actions areunconscious, and so the effect
of both those things together is, when we open eyes each morning
, we're on autopilot most of theday, innately wired to be
fear-based, and we're thinkingabout our problems and recent
slides, and that stimulates thatnegative inner voice, and it's
(10:01):
just a lousy, ineffective way tolive.
And, like I said, I should know.
I lived that way for 50 years,and there's nothing pulling you
forward to your desired life.
And so here's what I found thesolution to be it's feeding the
succinct articulation of yourdesired life to yourself each
(10:22):
day, exactly the person you wantto be, exactly what you want to
accomplish and precisely howyou're going to achieve your
clearly defined goals.
And when you do that, then theright actions start happening
automatically, and those rightactions then create the life you
want.
You have this powerful forcepulling you forward to your
(10:43):
desired life, and it takes 12minutes a day.
Speaker 1 (10:49):
Does that make sense?
Oh, it, it.
Uh, what would you call a?
It's a sore spot or gets underthe hood?
Yeah, that that really makessense.
And you know, when I ask thatquestion to clients I usually
they can't answer or they'rethinking about it and I say, can
I give you a hint?
And they're like, please.
I'm like, well, nothingintentional happens without a
(11:11):
plan.
In other words, if you get upand the day takes care of you,
nothing that you wantintentional is going to happen.
You may get lucky, you mightstrike it rich, but nothing
intentional.
And that's what I love aboutthis concept.
I have read the book MissingSecret.
It's an incredible book andit's a.
(11:31):
It's a fast read.
I mean you can read it in ashort few days to really absorb
it.
I've read, I've already read ittwice.
And then there's I call it anassessment, you call it a GPS
template, I believe, and so itkind of helps set the tone of
what you really want in life.
But can you explain how thatworks and the 12 minutes, what
(11:54):
that does to someonepsychologically?
Speaker 2 (11:58):
Right, right, you know, maybe the easiest way is
to really explain the secret andthen we'll get into the science
behind the secret.
Yeah, that sounds good.
So I think the easiest way todo this is maybe tell you
another story about how Idiscovered it and what happened.
So, as I mentioned, not assuccessful as I thought I should
(12:22):
be at 50.
I mentioned not as successfulas I thought I should be at 50.
But, michael, there was a littlemore going on with me at 50
than feeling the scarcity oftime.
My mom was dying of pancreaticcancer, and this is I'm in
Dallas at the time where I grewup.
And so every night after work,and so every night after work,
(12:44):
I'd go see her and I'd love onher and hold her hand, and it
was just everything I could doto keep from crying in front of
her.
And so what would happen isevery night I'd see her and
spend two hours with her, andthen I'd go in the cold, dark
(13:05):
hospital parking lot and justcry my eyes out, and I mean cry
for like 45 minutes to an hourbefore I could even drive home.
And this is going on everynight for like eight weeks and
of course I'm feeling theimpending loss of my mom.
But, michael, I'd neverexperienced this level of
(13:27):
excruciating pain like this, andI knew there was something
deeper sort of going on.
And what I came to realize wasthat I was letting my mom down
with my life.
And you know, my parents gaveme everything.
They sent me to Jesuit highschool in Dallas and they really
(13:49):
couldn't afford it.
They sent me to the Universityof Texas and paid for everything
.
Yet, night after night, I'mthere sobbing in my car, feeling
like I'm letting my mom down.
You know, she believed in me,she invested in me, and all I
had to show for it at 50 was theaverage life, and I hated the
(14:14):
average life because I just knewI was capable of so much more.
And meanwhile, every night I'mreading Think and Grow Rich, and
what I ultimately realized isthe pain I was feeling was like
rocket fuel in causing me to godeeper into Think and Grow Rich
(14:36):
than any other person on theplanet ever had, and that's why
I was able to, I believe, figureout the full secret.
Does that make?
Speaker 1 (14:46):
sense, was able to, I believe, figure out the full
secret.
Does that make sense?
Absolutely yes, sir.
You've mentioned success andyou didn't feel successful, and
I know working with businessowners, they don't really, they
can't really measure success.
How do you define success?
Are there some common traitsthat people have that they go?
I feel successful Because thereare some business owners we
(15:06):
work with and they set thismilestone out there, like, let's
just say, it's a milliondollars and I had one just a
couple of months ago that hitthe million, surpassed it, and
then you just go.
I thought I'd feel different,right?
So can you help us with that?
Speaker 2 (15:22):
Well, I think I think that's a great question first
of all, but I think that Irealize and I know you do too
that life is precious, boy.
Life is precious and we justwant to play the game of life at
our full potential.
I mean, to me that's all we cando, do our best and have a good
(15:45):
understanding of what doing ourbest is, and play the game of
life at our full potential, notjust in business, but in having
a great marriage, being healthy.
Would you agree with that?
Speaker 1 (16:01):
I would.
In fact, you started to mentionthose.
Can you talk about thedifferent facets of life that
you do in your book that helpspeople?
Speaker 2 (16:10):
Right.
Well, if you don't mind, can Isort of roll into the secret
Keep going, yeah, okay, okay,you just had such a good
question.
I wanted to honor that.
So one night during this periodwhere I'm going and seeing my
mom every night, there was thisone pivotal night where
(16:30):
everything changed and, likeevery other night, I'd go see
her, spend 45 minutes in my carin the hospital parking lot
crying my eyes out.
But, michael, somehow thisnight just felt different.
It was snowing in Dallas, andit doesn't snow very often in
(16:53):
Dallas, and so it just feelsdifferent.
As I'm driving home to you know,I see the big snowflakes
hitting my windshield.
And so I get home and I plopmyself in my comfy chair and I
(17:16):
start reading a few pages fromThink and Grow Rich Again, this
is like the 20th time I've readit, trying to figure out the
secret.
But this night I read that yoursuccess in life comes down to
your daily actions.
The cumulative effect of yourdaily actions determines your
success in each area of yourlife.
And I'm like, okay, I neverthought about it quite that
(17:39):
simply, but I certainly buy that.
And then, michael, I read that95% of your daily actions are
unconscious.
95% of your daily actions areunconscious, like, huh, that's
interesting.
Well, by now I'm tired and I'mready to go to bed.
(18:00):
So I wash my face and brushedmy teeth and put my little head
on the pillow and I just can'tstop thinking about what I'd
read that 95% of my dailythoughts and actions are
unconscious.
And then, michael, it hits me Idon't control my daily actions.
Yet those daily actions are thevery thing that's determining
(18:25):
my success.
And that moment was likegetting struck by lightning.
And I remember laying in my bedand just sitting up and I stare
out the window into my backyardand I see the snow falling, and
it's one of those surrealmoments.
Backyard and I see the snowfalling, and it's, you know, one
(18:48):
of those surreal moments.
And then I begin to think well,if so, what's what controls my
daily actions then?
Well, if 95 percent of them areunconscious, hey, it's my
subconscious mind, it's myautopilot, and the subconscious
mind is only influenced byrepetition.
And all this time I've beencontrolling only my intentions
(19:11):
with my conscious mind, not myactions, which are controlled by
the subconscious mind.
And, michael, that's when itall sort of clicked and I
started to realize I wasn'tunderperforming because I lacked
intelligence or drive.
Hey, I was underperformingbecause I had this false belief
(19:32):
about success that I had had for50 years, and that false belief
was that I controlled my dailyactions.
I thought I controlled my dailyactions and I dare say that
everybody listening to this hasthat very same false belief and
is holding them back.
(19:54):
And once I sort of finally gotmy eyes open to the truth that
my autopilot and subconsciousmind control my daily actions
and subconscious mind control mydaily actions and without
programming I'm innately wiredto be fear-based and reactive
from being wired for survivalThen basically the full secret
(20:16):
of Think and Grow Rich came tome and I saw that the full
secret is this what you envisionin detail with emotion on a
daily basis is what shows up inyour life.
And let me say that again whatyou envision in detail with
emotion on a daily basis is whatshows up in your life.
(20:38):
And what that means is youcreate immense clarity about
your life and you define here'sexactly the person I want to be,
here's exactly what I want toaccomplish and here's precisely
how I'm going to achieve myclearly defined goals.
And then you put that clarityon a template I created which
(20:58):
basically organizes the clarityin each area of your life.
And then I fed that clarity tomyself each day.
It took 12 minutes a day and,michael, I noticed that three
things then happened, and thisstarted happening immediately.
First, I felt an immense senseof control over my life.
(21:18):
Well, of course I would.
I'm feeding the succinctarticulation of my desired life
to myself each day and thatcontrol I'm impacting my career,
my health, my romanticrelationship, all at the same
time and I felt that level ofcontrol over all those areas.
(21:39):
And then the second thing Ifelt was confidence, which was a
direct result of the control Ifelt.
And I also found that I was wayless stressed because the mind
thrives on order and, as youwould know, if you're feeding
the succinct articulation ofyour desired life, you're
(22:02):
creating immense order in themind, and that relieves any
stress.
And then the third and finalthing I experienced was, after
21 days, the magic happens andthe science kicks in and the
right actions start happeningautomatically, without thinking.
Speaker 1 (22:19):
And you know, I began playing the game of life at a
higher level and trulylife-changing, and it's just
profoundly simple, I find Do youthink just reading your
envisioned life is enough, or isit something that, over that
period of time, you startedmemorizing and you could
(22:40):
actually see it?
I mean, how did that work?
Because it's a lot ofinformation that you're
digesting day by day, but it'svery clear, crystal clear
actually.
So is it a process that you'retrying to memorize it, or is it
just naturally happen?
Speaker 2 (22:57):
Well, great question.
Um, no, you're not reallymemorizing it, although a lot of
it does get memorized as youcreate this template, and maybe
it's worthwhile explaining thetemplate in a little more detail
.
You think Sure, so the template?
Speaker 1 (23:20):
is to Small Business Pivots.
This podcast is produced by mycompany, Boss.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
Apply in minutes and getapproved and funded in as little
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(23:41):
If you're enjoying this podcast, don't forget to hit the
subscribe button and share it aswell.
Now let's get back to ourspecial guest.
Speaker 2 (23:50):
As you create this template, and maybe it's
worthwhile explaining thetemplate in a little more detail
.
You think Sure.
So the template is two pages,basically.
On the front is the ideal youin the five key areas of your
life your self, your health,your romantic relationship, your
(24:16):
spirituality and your career.
So, front page, ideal, you inthose five key areas of your
life.
Ideal, you in those five keyareas of your life.
Then, on the back, those samefive areas, but you also will
note here's the improvements Iwant in each area of my life.
And you'll also define a goalfor your career, a goal for your
(24:45):
romantic relationship, a goalfor your health.
And you're now living your lifequarter by quarter.
And so you'll define here's thegoal in that particular area of
your life, here's the whybehind it, here's the four or
five key behaviors associatedwith the goal, and then here's
how I'm measuring it.
And again, the timeframe isalways the end of the quarter.
(25:06):
And here's how I'm measuring it.
And again, the time frame isalways the end of the quarter.
And so that's essentially howthe template works.
And so this template changes asyou change.
And you know hopefully that'sthe answer to your question that
, as you're feeding this toyourself.
To answer to your question,that that, as you're feeding
(25:28):
this to yourself, you're you'regoing down the rabbit hole of
understanding your life at adeeper and deeper level, and
that causes you to change your,your template, and, like I,
change mine.
Oh, probably once a week.
Uh, now, most people that aredoing my methodology aren't
necessarily changing it thatoften, but the point is it's a
(25:49):
living, breathing document thatchanges as you change.
Does that make sense?
Speaker 1 (25:54):
It does, it does, and do the accompanying worksheets
that you created or at leastthey were listed in your book,
like the weekly, using those aswell, with this template.
Is that what you're referringto?
Speaker 2 (26:08):
Right, right, right.
And you know, I'll give you anexample of this because we've
been talking about it sort of intheory.
But let me give you a tangibleexample of this, and this
happened, I don't know, a fewyears ago, two or three years
ago.
I have a client that lives inPortland.
(26:28):
He decides to come to Austinand bring his girlfriend.
Actually, he wanted us to meethim and his girlfriend in San
Antonio, which is about an houraway from Austin.
So we do that, and it's aroundChristmas time.
And so, ginger oh, by the way, Imet my wife about a year and a
(26:51):
half after doing thismethodology, which was even
better than the money.
But so it's around Christmas,she's out and about, I'm out and
about.
I tell her babe, you know, meetme at Starbucks at two o'clock.
We'll jump in my car and godown to San Antonio.
So I get to Starbucks a littleearly and, michael, I decide I'm
(27:15):
going to have a brownie.
It goes Christmas, what theheck.
So I start eating this brownieand one of the things I affirm
to myself in my life GPStemplate is that I'm aware of
everything I put in my mouth.
Okay, well, I'm eating thatbrownie.
(27:35):
Brownie doesn't taste very good, but I'm aware I'm eating it
and I go ahead and finish thebrownie and so the gin shows up.
We jump in my car and I go,babe, you know, I just don't
feel very good, I sort of lostmy appetite.
And but yeah, we, we go andhave dinner with our friends and
(27:57):
I come back that night and Ichange one word in my template
and I change it from I'm awareof everything I put in my mouth
to I evaluate everything I putin my template, and I change it
from I'm aware of everything Iput in my mouth to I evaluate
everything I put in my mouth.
And Michael, the next night, wego and have dinner with her son,
have Mexican food, and I orderthe tacos.
(28:18):
Tacos come, not very good, butthis time I'm evaluating
everything I put in my mouth andI slide those tacos away, don't
have another bite.
All that happens unconsciously,unconsciously, and that night,
when I was laying in bed, I'mlike boy, if that's not a
(28:39):
superpower, where you can getyourself to take the right
actions automatically withoutthinking.
I don't know what is.
Speaker 1 (28:46):
Yeah, yeah.
Well, on your website, think itBe it you've got the GPS
template for people to fill outafter they read the book and
understand.
I encourage them.
They have to get the book firstto know what's going on.
Plus, they have to get the codethere.
But the GPS template.
So you're saying that's aliving, breathing document on
your website too.
(29:07):
So anytime I change something Ican go back into those
questions and change it so it'susable for the future.
Speaker 2 (29:15):
Well, here's how it works.
It's actually way easier thanthat.
Years ago, in fact, probably ayear ago actually I created an
AI algorithm where all you haveto do is answer about 50
(29:36):
questions, press a button and 10seconds later, that template is
customized to your unique life.
Because what I see happens iswhen I tell people the full
secret of thinking Grow Rich isto create immense clarity and
feed the succinct articulationof your desired life to yourself
(29:57):
each day, typically they'll go,huh, that sounds pretty good.
And then they think, oh, wait aminute, I don't know the level
of clarity that I necessarilyneed in each area of my life.
Well, no problem, I figuredthat out.
All you got to do is answer thequestions, and once you
(30:20):
generate the template, it's aWord document and it's on your
computer.
We don't save it, we just giveyou the ability to create it,
and so it's super simple.
Speaker 1 (30:31):
So, it's easier to create.
I mean, I'm sorry, it's easierto edit the document is what
you're saying than to go back in.
Speaker 2 (30:38):
Yes, yes, way, way easier.
Speaker 1 (30:40):
And then when you do quarterly updates, you said you
enhance yours For, like, let'ssay, I put in my quarterly goals
and for our listeners I boughtthe book, I did the template.
So I'm coming from a side ofI've done this and it's very
powerful and I encourage ourlisteners to do the same.
(31:01):
But when I hit my quarterlygoals, is it easier to edit the
template or go back in there andupdate the entire template so
it matches?
Speaker 2 (31:12):
Well, because it's a Word document, you just take the
template that now you've savedon your computer, okay, and you
don't have to access my websiteanymore.
Okay, anymore.
But one thing I think that isfoundational to this that your
audience would find interestingis the core science behind this,
(31:33):
and you'll be, because you'reinto the brain.
I think you'll find this veryinteresting and it's amazingly
simple.
So the core science is here'show the human mind works.
Conscious mind sets yourintention and is influenced by
logic.
Well, subconscious mindcontrols your daily actions, or
(31:55):
95% of them, and it's onlyinfluenced by repetition.
And as an example of this,let's say you want to lose
weight.
Well, conscious mind sets theintention to lose weight based
on the logic of the healthbenefits.
But the reason people fail tolose weight is not from lack of
intention, but from lack ofinfluencing the part of their
(32:17):
brain that controls theiractions, their eating, their
exercising.
And you can see, when you feed,the succinct articulation of
your desired life, which alsoarticulates the key actions you
need to be taking.
That's why, after approximately21 days, the right actions
(32:38):
start happening automaticallyand it's like a light bulb goes
on.
You're like whoa.
This is pretty amazing, becauseyou never experienced the right
actions happening automatically, probably, and so that's how it
works.
Speaker 1 (32:55):
So you offer other than the purchase of the book.
You offer the template andeverything for free.
But then you also do coaching.
Can you tell us a little bitabout that, like what it's like
to work with you and who youwork with?
Speaker 2 (33:10):
Well, great question, and this is enlightening and
I'd love your thoughts on thisone.
So you know, before we came onthe air, we were talking about
Darren Hardy, and so a few yearsago I thought, if I'm going to
spend the rest of my lifesharing this with the world, I
(33:30):
want to go find the top expertin the world, whoever he or she
is, and find out are there anyflaws in this?
Are there any competition outthere?
What does an expert, animpartial expert, think about
this?
And so I write a big check andGinger and I go out to La Jolla,
(33:54):
california, and spend threedays with Darren and the moment
comes to showing the templateand to explain it.
And so he's holding thetemplate and I explain it and he
goes, wow, this is pretty good,this is really good.
But he says, john, people aren'tgoing to spend 12 minutes a day
(34:16):
on this.
And I'm like Darren, how theheck can that be?
I mean, at 25X, my Income Timemagazine did a cover story on
the science behind it and we'reapplying the central concept of
the top book of the world onsuccess.
I mean, what do you mean?
(34:37):
They're not going to spend 12minutes a day on this.
And he sort of smiles and hesays, john, you know you're new
to the success business.
And he says the dirty littlesecret is that most people won't
do anything to impact theirsuccess.
And because more success ismerely a preference, merely a
(35:01):
preference.
And he says that's 98% ofpeople believe it or not.
And, michael, I saw at thatmoment how right he was and
because I was looking at it,thinking everybody out there is
just like me and they were notlike me.
(35:22):
And what ended up happening wasand this gets to your question
about coaching I'm like, okay,let's just go find a bunch of
John Mitchells, people that aremaking 200 grand a year, that
want to make a million a year.
Let's go find them.
And I started working with anumber of EO members,
(35:45):
entrepreneurs organization, andso I'd get them and I would make
a compelling guarantee to them.
I said if I can't double yourincome within a year, I'll give
you your money back.
Now you had to be making aminimum of 200 grand a year,
(36:08):
year, and so off I go.
And you know, if you play outthe math like I, would charge
him $20,000 to teach him themethodology.
Over eight weeks and over threeyears they'd get a 35 or 40 to
one return.
Well, I do about 10 people andit takes me almost two years and
I realize that as I havesuccesses and I never had to
(36:31):
give anybody their money back.
But I also filmed thetestimonials of what had
happened.
But after I'd done about 10 ofthem, I'm like, wait a minute,
this is not a leveraged way todo this.
The smarter way to do it is tolicense my methodology to
coaches, because they areaccumulating those 2%.
(36:55):
Anybody that's, you know,driven enough to write a check
to a coach.
They're in the 2%, right, right, and so that was a game changer
for me and so, yeah, that'swhat I do now regarding coaching
.
Speaker 1 (37:12):
Work with coaches and set them up to help their
clients.
Speaker 2 (37:16):
Exactly, and I think with the coaches I solve the
biggest problem they have, whichis getting the client to do
what you say you're to do.
Do you think that's the biggestproblem with a coach?
Speaker 1 (37:32):
Yeah, first can I say if you're a client of mine and
listening to this, close yourears.
But yes, that is the problem.
That's the biggest challengeand problem is getting them to
do what they need to do and theyknow they need to do it, but
it's just too hard.
Sometimes the status quo iseasier.
I don't understand that, but tosome it is.
Speaker 2 (37:54):
Well, I think I have the solution for that, but I
want you to argue this with me,if you disagree.
Speaker 1 (37:58):
Oh yeah, I'll argue or debate or whatever.
Speaker 2 (38:02):
So think about this Like one of the techniques I get
my clients to do is this ideaof deep thinking two times a
week.
This is a habit the topentrepreneurs in the world do,
but it's an example of somethinga coach would give a client to
do.
Well, when I would go to peoplewho are not doing my
(38:26):
methodology and I'd say here'swhat I want you to do Carve out
about 30 minutes two times aweek, deep think, follow this
simple three-step process, go doit.
They're like, okay, great, thatsounds good.
Well, all I'm doing again isaffecting their intentions.
We're all conscious mind here.
(38:48):
You know my conscious mind issaying to their conscious mind
go do this.
Well, the reason they can't doit is because they're not
influencing the doing part oftheir brain.
Until they start feeding thatto themselves every day, then
they can do it, because thatrepetition is what rewires their
(39:13):
autopilot so that on the twodays a week they choose to do it
, they automatically do it.
Does that make sense.
Speaker 1 (39:23):
I agree with that, no debate needed.
I have multiple coaches indifferent areas of my life and
when they send me kind of theassessment or the wrap up or
whatever you know of oursessions, I carry those around
with me to remind me I need todo this, this, this, this, this,
and it works.
When I don't have those, it'sjust a free for all for the day.
(39:46):
So I totally agree with thatand and there's got to be a
meaning and why behind it andall that good stuff.
I do have a quick question,though.
So we have the thick, thickthink and grow rich book and
missing secret.
I have read both think and growrich multiple times, but for
those that haven't, would theybe able to just deep dive into
(40:08):
your book and get the sameresults, or is it something that
they probably need to read bothjust to make it better?
Speaker 2 (40:16):
I think all they have to do is read my book, because
what I found with so many peoplewho have read Think and Grow
Rich is they're stumped by well,what is the secret?
Because he never gives you thesecret, but when you know the
secret, it jumps out at you allthe time.
So I think the answer to yourquestion is read my book first,
(40:38):
then go read Thinking for a Rich.
Speaker 1 (40:41):
I agree.
I just didn't know because Ihave read them both, so I didn't
know if that would be differentor not, because there's really
nothing in your book thatreferences that, other than
there's a secret missing in thisbook and you're the Nicolas
Cage of National Treasure.
Speaker 2 (40:57):
Well, you know, I tell you, and I want to make a
difference in the lives of thepeople that are listening to
this, and so let me share thispoint with you.
The most significant thing Iever learned in my life is that
95% of my daily actions areunconscious, and again, the
significance of that is yourdaily actions determine your
(41:18):
success, and if you're notgaining control over those daily
actions, hey, you're playingthe game of life at 5% of your
potential, and once you see theprofound ramifications of 95% of
your daily actions beingunconscious, your life is never
the same, and so I'm curious onyour end do you buy that?
(41:40):
Do you believe that 95% of yourdaily actions are unconscious?
Speaker 1 (41:45):
A hundred percent.
Speaker 2 (41:47):
Okay, so what are you doing about it?
Speaker 1 (41:51):
I'm doing the missing secret and I'm doing the GPS
templates, so I can get better.
Speaker 2 (41:56):
No, actually, I Well, that is a perfect answer.
Speaker 1 (41:59):
Michael, okay, okay, I'll stop there.
No, no, but I do.
I do carry a pre I'm sorryprior to this fascinating book.
I carry around with me, I getup around five o'clock in the
morning, I do my devotional, Ido my affirmations and I have me
time and so I go through my.
(42:20):
I have daily mantras that Irehearse in my head, so during
the day those just carry alongwith me with, uh, when a certain
circumstance comes up, they'lljust pop up in my head Like,
remember this?
I mean it's, it's just, it's anunconscious, surreal moment,
(42:41):
but it's because I've set my dayup before the day even gets
started.
That's what I did prior to thisbook.
This is just going to enhancethat even more.
Speaker 2 (42:50):
Exactly.
You know what you're doing.
What, before you read my book,was beyond what 99% of people
are doing, and you're youalready started to see how that
that works.
It's just that this probablytakes it to the next level,
absolutely.
And, and you know, for youraudience, I want to show you
(43:12):
something because, again, if youget that that 95% of your daily
actions are unconscious, yourlife will never be the same, and
so I want to explain exactlywhat happens.
So you take an unconsciousaction and then, about two or
(43:33):
three milliseconds later, youbecome conscious of it.
Milliseconds later, you becomeconscious of it, and what
happens oftentimes is peoplewill go well, you know, wait a
minute, I'm conscious of everyaction I take.
Therefore, none of my dailyactions are unconscious.
Well, that's fundamentallywrong.
(43:54):
You're missing it because,although it's easy to understand
why, you would say that thereality is because your
awareness happens almostinstantaneously with taking the
action.
You think you consciously tookthe action, and I'll show you
something.
That's pretty cool.
I use chat GPT a lot, and solet's ask her about this and
(44:18):
give a little third partyverification of this.
So, g, are you there?
Yes, I'm here.
What would you like to knowmore about?
So I understand that 95% of aperson's daily thoughts and
actions are unconscious.
Is that really true?
Speaker 3 (44:41):
daily thoughts and actions are unconscious.
Is that really true?
Yes, it's widely accepted inneuroscience that a significant
portion of our daily thoughtsand actions are influenced by
unconscious processes.
This includes habits, automaticresponses and routines that we
perform without consciousthought.
It's part of how our brainofficially manages daily tasks.
Speaker 2 (44:56):
Does that help clarify?
Is it really 95%?
Speaker 3 (44:59):
The 95% figure is an estimate often cited to
emphasize the substantial roleof the subconscious mind.
While the exact percentage mayvary, it's true that a
significant portion of ourbehaviors, thoughts and
decisions occur withoutconscious awareness.
The key takeaway is that muchof what we do is influenced by
processes we're not activelyaware of.
Speaker 2 (45:23):
Would you like to know more about how this works?
So let me ask you anotherquestion.
So I understand that whatactually happens is that you
actually take the actionunconsciously and then, a
millisecond or two later, youbecome aware of it.
Is that right?
Speaker 3 (45:36):
Yes, that's correct.
Many actions and decisions areinitiated unconsciously, and we
become aware of them slightlyafterward.
This process happens so quicklythat it feels like we're
consciously deciding in themoment.
It's a fascinating aspect ofhow our brains work.
Speaker 2 (45:50):
So can you give me two examples of this?
Speaker 3 (45:53):
Sure.
One example is driving afamiliar route.
You might find yourselfreaching your destination
without actively thinking abouteach turn, because your
subconscious takes over.
Another example is typing on akeyboard.
After years of practice, yourfingers automatically find the
keys without you consciouslythinking about each letter.
Speaker 2 (46:10):
Okay, thank you.
So you know the power,hopefully, of that is.
You hear a lot of statistics,but if I'm going to change the
lives of the people listening tothis, you've got to accept this
as fact.
It is fact, it's easilyresearchable.
(46:31):
But just think tonight, whenyou put your head on the pillow,
the implication in your life of95% of your daily actions being
unconscious.
Speaker 1 (46:41):
Powerful, powerful.
And we did mention Darren Hardy, and so you mentioned that I
was already doing some thingsand I do want to share with our
audience.
If you don't follow him, gofollow him.
He's got a great Darren Daily.
That's where I learned a lot ofmy stuff.
Brian Tracy, you mentioned himin your book as well.
Eat that Frog Procrastination,tracy, you mentioned him in your
book as well.
Yeah, that frog procrastination.
I believe you've mentioned thatbook, maybe a different book,
(47:01):
but, um, those are both greatresources to follow as well, as
now we have another one, johnMitchell missing secret.
So I encourage everyone to dothat.
I know people are intrigued,want to learn more.
What's the best place to followyou on social media?
Speaker 2 (47:17):
You know, I have a special gift for your audience.
I created a nine-minute videothat explains the full secret of
Think and Grow Rich and thescience behind it, and if your
audience will go tothemissingsecretorg
themissingsecretorg, you can getget that nine minute video.
(47:40):
It'll give you the link to thebook, although you can buy it on
on Amazon and um, you know, Ithink one thing I would also say
about this is that I think whatI bring to the success and
human achievement field issomething nobody else really
brings and that, as you know,there's a lot of brilliant
(48:02):
people in the success businesspromoting this strategy or that
strategy, but, like we talkedabout a few minutes ago, all
they're doing is influencingpeople's intentions.
I mean, people have greatstrategies coming out their ears
.
What they need is to have thosegreat strategies show up in
their thoughts and actionsautomatically, and I'm teaching
(48:26):
people an actual way of doinglife, and I don't see anybody
else really teaching that, andso that's my niche in the
success world and I'm passionateabout helping people just play
the game of life with their fullpotential.
Speaker 1 (48:44):
Well, I love it.
I love it.
I always wrap up our episodeswith a question, and that is if
you were in front of a room ofbusiness owners different
seasons of business, years ofbusiness, different industries
what's something that'sapplicable for all of them?
It could be a quote, a book Imean, obviously, your book but a
quote, an insight or somethingyou've learned along the way
(49:05):
owning businesses that theycould all take home with them
today.
Speaker 2 (49:09):
Well, great question.
I think it comes back to thesecret of the top book in the
world on success that what youenvision in detail with emotion
on a daily basis, is what showsup in your life.
And the thing I would say toyour audience as we wrap up here
(49:30):
is to appreciate how preciousyour life is.
And a couple of years ago,three years ago actually, I
became a grandfather for thefirst time, and you'll
appreciate this.
The day after our grandbaby wasborn, ginger and I go over and
(49:54):
see the baby and there's a lotof oohing and aahing about the
baby and Michael, for somereason, they hand me the baby
and Ginger and Hannah walk away.
And so I'm holding this preciouslittle girl and she's one day
old and I'm holding her in myarm and I feel the warmth of her
(50:16):
body in my arm and I feel thewarmth of her body and, michael,
I start to cry.
I mean tears are streaming downmy face because I realize how
precious her life is and she'sgoing to live to be 100 years
old and the quality of her lifeand her success in life is going
to come down to the thoughtsthat are going on in her head
(50:37):
most of the time, and so youknow I'm, I'm made the
commitment that I'm going toinfluence the thoughts going on
in our head, and and so themessage to your audience really
is your life is precious, andtonight, when you put your head
on the pillow, just ask yourselfif the next five years are like
(51:00):
the last five years.
Will you be happy with that?
And if the answer is no, stopwinging life.
You now have a way to change it, and it just takes 12 minutes a
day.
Speaker 1 (51:14):
Awesome, awesome.
Well, you've been a wealth ofinformation and a blessing to
many.
You've impacted a lot of peopletoday.
I appreciate your time.
Speaker 2 (51:24):
My pleasure.
Thanks for the opportunity.
Speaker 1 (51:33):
Absolutely, company Boss.
Our business is growing.
Yours, boss, offers flexiblebusiness loans with business
coaching support.
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours atbusinessownershipsimplifiedcom.
If you're enjoying this podcast, don't forget to hit the
(51:53):
subscribe button and share it aswell.
If you need help growing yourbusiness, email me at michael at
michaeldmorrisoncom.
We'll see you next time onSmall Business Pivots.
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