Video Content Strategy for Small Businesses — Danny DelVecchio on Monetizing Content - Small Business Pivots

Episode Transcript
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SPEAKER_01 (00:00):
All right.
Welcome to another SmallBusiness Pivots, where we have
special guests from around theworld.
And I would love to introducethem, but if you watch the
podcast, you know that no onecan introduce themselves or
their business like the businessowner.
So, my friend, I'm going to letyou take the stage and tell us a
little bit about you.

SPEAKER_00 (00:19):
Yes.
Thank you, Michael.
I appreciate you having me.
So I am Danny Delvecchio.
Uh, I run a niche uh videomarketing and content agency
called Content on Easy Mode.
And I work with founders andsmall business owners and um
helping them to make contenteasy.

SPEAKER_01 (00:38):
That's it.

SPEAKER_00 (00:39):
And to grow their business online and grow their
online presence without feelinglike they need to be the next
big influencer.

SPEAKER_01 (00:48):
I think you just got some ears pert because I know a
lot of small business ownerskind of hear the same thing.
Create good content, create goodcontent.
And that's really all they hear,and it stops there.
So today we're gonna dive in andhave you assist us to get it
known and shown.
So let's introduce Joe realquick and we'll be right.

(01:09):
Welcome to Small BusinessPivots, a podcast produced for
small business owners.
I'm your host, Michael Morrison,founder and CEO of Boss, where
we make business ownershipsimplified for success.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.

(01:31):
Apply in minutes and getapproved and funded in as little
as 24 to 48 hours at BusinessOwnership Simplified.com.
All right, welcome back to SmallBusiness Pivots, my friend.
Can we get a little backgroundon you?
I know a lot of our listenerslike to know who is this person

(01:51):
that's talking to me?
Like, are we relatable?
Do we have kind of a same storychallenges growing up, all that
good stuff?
So anything you want to share?

SPEAKER_00 (02:00):
Yeah, sure.
So, you know, just going back, Iguess, you know, if you if you
want to go like back tochildhood, I mean, I grew up in
New York um my whole life, uh,up until three years ago.
Um, and three years ago, Idecided to in the same week quit
quit my sales job, start my ownbusiness, and move my family to

(02:25):
South Carolina.

SPEAKER_01 (02:27):
Um, and go big or go home, right?

SPEAKER_00 (02:31):
Exactly, exactly.
So, you know, career-wise, I hada 20-year career in sales.
Uh, I was a sales rep, salesmanager, sales director, sales
trainer.
Um, really wanted to, you know,start my own business.
I started learning about thewhole creator economy and the
idea of online coaching and allthese things.
And I I had done podcastingbefore, so that kind of was what

(02:55):
broke me into the social mediaworld.
Um, but yeah, when I wanted tostart my own business, I I did
what pretty much a lot ofsalespeople do, which is be we
become coaches, right?
Right.
Um, and I started coachingpeople on like these two things
that I was pretty good at salesfrom my sales experience, and
then social media from myexperience growing my podcast.

(03:17):
Because when I started a podcastin 2015, I learned that the only
way to promote it and getlisteners to it without spending
the big bucks is to use socialmedia.
So I got pretty good at socialmedia because I ended up getting
half a million downloads orlisteners, whatever you want to
call it, to that podcast, um,all organically through social

(03:38):
media.
So now, you know, again, I'mit's 2022.
I'm I've got my own businessnow, I'm coaching people.
And what kept ultimatelyhappening was I kept telling my
my clients that be successful onsocial media, you got to make
videos.
I'm like, that's the key to it.
Stand, and I completely getthat.
However, video is really hard.

(04:00):
Um, and it's hard for people fora number of reasons, right?
Like, there's people that arejust not very comfortable on
camera.
Um, there's other people whothey're busy running a business,
they don't have time to becoming up with ideas and writing
scripts and filming and um, youknow, doing video editing, and
all of a sudden, like you'reyou're trying to be a
professional video editor whenyou have no experience at it.

(04:23):
So you're like kind offrustrating yourself and failing
miserably at it and gettingfrustrated, you know.
So, and then the other thing isvideo is just kind of
overwhelming for people, right?
Because they just kind of don'tknow where to begin.
There's a lot that goes into it,you know.
So it's like, well, where do Iput my videos?
Do I post on Instagram or TikTokor Facebook or LinkedIn or, you

(04:45):
know, uh, do I use my phone?
Do I use a camera?
Do I need good lighting?
Do I need a microphone?
How do I get captions?
Do I need captions?
Right.
So there's like all these thingsthat go into it that like I
said, when you when it all addsup, it feels over overwhelming
to people.
So what I did was I tried tocreate a solution to solve all

(05:06):
three of those problems for mycoaching clients, where I can
deliver them uh really highquality video content in a
really short period of time anddo it in a way where people just
be themselves and be comfortableand talk about their business
and talk about theirexperiences.
And that's how I started videoon easy mode, which is you know

(05:27):
a remote recording filmingagency.
People come in, I interviewthem, I ask them questions
related to their business.
We turn that into you know videocontent, which then gets turned
into written content, andbusiness owners are able to
create, you know, a wholemonth's worth of content in you

(05:48):
know, a matter of a couple hoursso that they can do the things
that prospect and do all thosethings.
Um, and they're not just like,you know, again, like trying to
become a content creator or aninfluencer, right?

SPEAKER_01 (06:01):
Yeah.
Well, this is all valuableinformation because I I know
that most business owners try todo everything themselves.
Totally.
And with all the time it takesto try to learn the software,
the lights, how to edit,caption, all the stuff you

(06:23):
talked about, is in my opinion,a very poor choice of time
management for business ownersbecause you're trying to do
something that is kind of a whatI consider a long game in
business.
And so hiring somebody like you,what is kind of that process?
I know the solutions youprovide, but what would the
process be so they can kind ofease their mind on, oh, that

(06:47):
that is easier and that is worththe investment?

SPEAKER_00 (06:50):
Yeah.
So so basically, you know, whatI do with with my clients is,
you know, obviously there's somefoundational elements that you
need um in order to besuccessful on social media,
right?
So you need to have goodpositioning.
So obviously, you know, peopleneed to come to your profile and
whatever whatever channel thatprofile is on.
So whether that's on LinkedIn orit's on Instagram or on TikTok,

(07:12):
and we could talk more about howyou choose which channel to go
on, but um at another point.
But uh, you know, so you needthis, you need to kind of have
your positioning set up to speakto the ideal audience that that
you want to speak to.
And then you need a little bitof strategy behind the content,
right?
Um, because there's a couple ofdifferent objectives that you're

(07:32):
trying to achieve.
Number one is you need toeducate people so that you can
showcase that you are an expertin your particular niche or
industry.
Um number two is you want tobuild connection to people.
Again, we are in the creatoreconomy, right?
So people, you know, buy basedupon who they see all the time
and who they like and they knowand trust.

(07:54):
I know it's like the cliche, nolike trust or whatever, but it's
cliche because it's true, right?
Um, so we create this content tohelp people build a connection
to you.
Um, and then lastly, we you gotto promote your business, right?
So um, and and you know, a lotof people hesitate to promote
their business online becausethey feel salesy or slimy or you

(08:16):
know, sleazy.
That's the worst one.
The three S's.
Yeah.
Um, but like so people don'tlike to promote themselves.
It doesn't, it doesn't make themfeel good, but it's all about
how you do it.
And basically the the best wayto promote yourself is just talk
about your clients and talkabout what you're doing, how

(08:36):
you're serving your clients, youknow, why they came and reached
out to you, what problem theyhad, or what it is that they're
looking to achieve.
And then, you know, talkingabout those things and then
talking about how you areworking together with those
clients to, you know, achievethat or just to solve those
problems.
Um, and like talking about, youknow, just hey, I just came out

(08:58):
of a meeting with a client andhere's what we're working on,
right?
Like that's a simple way for youto just, you know, create
content that is very relevant toyour business, relevant to the
to the target audience thatyou're looking to reach, and
doesn't make you again feel likea you know, use car salesman
when you do it, right?
So it's all just a matter oflike, you know, kind of hitting

(09:18):
those three buckets, educating,you know, education, connection,
and promotion.
That that's what we're that'swhat we're trying to do.
Um, so again, so um, you know,having a strategy behind that so
that you're not just like goingonline and just posting content
without like any type ofintention, right?
Um, and then the other thing islike if you're gonna be co

(09:40):
posting content, you also needto know how to capitalize on it
because there's plenty of peoplethat are really good at content,
but what they are not good at isactually take that content and
start using it with you.
It's not just like you comeonline and you just people jump
out to you and coming to youwith their wallets out ready to

(10:01):
pay.
There's a little bit of strategybehind that part of it too.
So there's a whole part where,and these are some of the things
that again, you need you need tohave some strategies for.
Um, so what I do is again, makesure that you have those
foundational elements.
And then from there, then wework on on creating content
systems for you, a system sothat you can create content

(10:22):
effectively and efficiently, andyou can create high quality
content in a short period oftime so that you could do all
the other things that you needto do in your business.
And you know, that starts withyou know, video content to me is
sort of the powers that entiresystem because video is again
how people are going to start toreally feel like they get get to

(10:44):
know you, right?
Um, and also video content is isvery versatile in the aspect
that it can be reproduced.
So you can take your videocontent and you can feed it into
Chat GPT or whatever AI toolthat you like to use.
And because it's your voice andyour insights and your tone,

(11:10):
that allows the people that areyou know that are consuming it,
like, or that that allows the AIthat that's that's you're
feeding this this informationinto to reproduce more content
to you for you with your voiceand everything like that.
Right now, I'm not saying likeyou could just hit the button,
copy and paste and be done withit, but like it gets you way

(11:33):
further along than if you justkind of fed it a topic versus
like you know actually feedingit your words.

SPEAKER_01 (11:39):
Absolutely.
And for listeners, I'm lookingat your LinkedIn page, and
you've got over almost 25,000followers, and so to prove your
point for our listeners, anybodycan make a video, but is it is
it effective?

(12:00):
In other words, I see peoplemaking videos and they have less
than 300 followers on anychannel, and and you're actually
using your videos to get thatmomentum, get that publicity so
people can find you.
So let's shift slightly a littlebit into because you mentioned
it earlier, and that is whichchannel?
How do you know which channel togo to?

(12:21):
And then how do you build thatfollowing?
Because everybody seems to bedoing video, but they're not
getting results like what you'regetting.

SPEAKER_00 (12:28):
Yeah, absolutely.
So, you know, the importantthing is like you want to pick
the channel where your clientsare hanging out, all right?
So for me, given like my clientsare generally B2B business
founders or solopreneurs, likeLinkedIn is the is the right
channel for me to find clients.

(12:49):
Now, I've got a friend Andreas,and Andreas um runs a company
called Help College Students orHow to Help High School Students
Get Into Ivy League Colleges.
Well, where are the high schoolstudents hanging out?
They're hanging out on TikTok.
So he puts a lot of content outon TikTok, and you know, he has

(13:12):
his funnels and everything thatyou know where you know he's
getting students left and rightthat are reaching out to him
that want to go to Ivy Leagueschools, and that is the right
platform for him.
Now, if you're a homeschool mom,right?
Yeah, um, and you or youraudience is uh, you know, and
you have a service that you'reselling to other homeschool

(13:35):
moms, then like Instagram, wherethe homeschool moms are hanging
out and sharing theirinformation, like that's the
better place to go.
Or if like you're trying to sellto maybe the older generation,
the boomers or something likethat, right?
Um, you know, they're onFacebook, right?
So it can all depends on likewho your target market is, and

(13:58):
that that's ultimately how youdetermine like what the what
what channel is going to be themost valuable to you.
And like just because you createcontent on, you know, uh and and
so a lot of people are like, oh,I just want to put my content
everywhere, right?
Um, and that's not necessarilythe best strategy for somebody

(14:20):
who's brand new to creatingcontent, right?
Because if you start to try toput your stuff everywhere, and
then you also try to grow yourpresence on multiple platforms
at one time when you're brandnew to doing this, what ends up
happening is like it becomes alittle bit overwhelming, it's

(14:41):
hard to keep up with, and peoplekind of get burnt out and they
quit, right?
So, really what I suggest toanyone is to really pick on that
that one platform that you knowis the best potential for you
and really lean into that oneplatform in the beginning.

(15:03):
Now, I'm not saying that youcan't reproduce your content
elsewhere, I'm not saying thatyou can't post it elsewhere, but
like really focus on one mainone at the beginning because
that's gonna give you the bestbang for your buck.

SPEAKER_01 (15:15):
With the video, I know AI tools can do a
transcription of the words, andthis is Q3 of 2025.
I wanted to timestamp it becausethis this may change in the
future, I'm sure.
But uh is the algorithms or theplatforms transcribing the verbs

(15:37):
from the video too, or is thecontent written more important?
How are people being found?
Is it more important to get thatcontent right or the video
right?

SPEAKER_00 (15:47):
So some people will prefer to consume a video, like
that's the way that they like touh they like to learn.
Um, other people prefer toconsume written read and and
write content.
So, like right now, when Icreate content, I I do it 50-50.
50% of my content is video, and50% of my content is written is

(16:09):
written word, right?
Um, and this way I'm capturingthe people that want to consume
me in the way that they prefer.
So, like, um is one better thanthe other one?
I mean, if I had to choose, Iwould lean towards video.
Because again, video is going tobe the one where people, you

(16:30):
know, really like if you had tochoose between the two and you
can only do one out of the two,then I would I would lean
towards video, right?
Um, and because again, the wholeidea is to build that deeper
connection to people.
And unless you're like a reallygood writer, um, it's very hard
to do.
It's it's it's much easier forpeople to get to know you and

(16:51):
see your mannerisms and like seeyour face and hear your voice
and and um you know get yourinsights and like hear it
directly from you, uh, and andlike just retain the information
too.
Um, you know, people retaininformation at a much higher
rate when it's on video versuslike you know what they read.
So I would say if you had tochoose between the two, video.

(17:15):
And then the other thing is whatI was talking about before,
which is like reproducing thevideo into written word, it's
much easier for you to take yourwritten word and or your video
and reproduce it into writtenwritten word versus the other
way around, right?
Because if you're doing it theother way around, like you know,
you're writing scripts, and thennow you got to deliver a script

(17:36):
on video, which makes it muchmore difficult.
Um, I think it's much I thinkthat the way to approach video
nowadays is to do what we'redoing right now.
Like you and I are having aconversation on here, you're
asking me some questions aboutmy expertise.
Every single piece of advicethat I'm giving that's relevant

(18:00):
to my audience right now has thepotential to be video content
for for me, right?
Um, and that's you know, and andlike it's conversational, and
it's not like I'm talking at youand I'm lecturing you, and I'm
telling you the three steps thatyou need to do to get the XYZ
done.
And like, this is the way thatpeople like to consume content

(18:23):
now, which is very this verymore like laid back
conversational style, and itmakes it a lot easier for you to
create it that way because youdon't feel like you're pressured
and it needs to be perfect andyou need to deliver and write
the script.
And then at the end of this, Ican take this entire podcast and
I could take the transcriptionand I can put it into you know

(18:47):
an AI tool, and I can have thatAI tool spit out 20 content
ideas that would behyper-relevant to my audience,
and then I could again I can dosome videos with it, or I can
take video clips, whatever, or Icould just turn it into written
word.
You know, this is the the why Ibelieve that your content system

(19:12):
should be powered by video.

SPEAKER_01 (19:15):
Yeah, those those are all great points.
And so one thing that youmentioned a little bit earlier
also was a lot of people don'tknow how to monetize their
videos.
So since you've had two decadesof sales experience, what is the
next step that they can do toactually turn those videos into

(19:36):
revenue?
You're listening to SmallBusiness Pivots.
This podcast is produced by mycompany, Boss.
Our business is helping yoursgrow.
Boss offers business loans withbusiness coaching support.
as 24 to 48 hours at businessownership simplified.com.

(19:59):
If you're enjoying this podcast,don't forget to hit the
subscribe button and share it aswell.
Now let's get back to ourspecial guest.
What is the next step that theycan do to actually turn those
videos into revenue?

SPEAKER_00 (20:12):
Yeah, absolutely.
So everybody thinks that, youknow, they're just gonna post
and then again, like people arejust gonna start coming to you,
right?
But there's ways that, and andand ultimately, eventually that
will happen, right?
Um, like, you know, if you'reconsistently posting for a long
time and you're talking aboutyour business and you're doing
the educating and connecting andthe promoting or whatever,

(20:34):
people are gonna start to raisetheir hand and make themselves
known and like reach out to youdirectly.
But there are ways that you canaccelerate that and monetize
your content much more quickly,right?
Um, and you know, one of them isjust look at the signals of like
who's interacting with you,who's writing a comment on your
post, who hits the like button,who has viewed your profile,

(20:56):
right?
Um, and have a system that isdesigned to capture all these
people and make sure that noneof them are falling through to
cracks.
So right now I have a systemwhere I have uh, you know, a
virtual assistant who gives me alist of all the people that
viewed my profile, and I shootthem out a quick message and I
say, Hey, I noticed that youstopped by my profile, and I

(21:18):
just want to see if there's any,you know, if there was any
particular reason that youstopped by today.
You know, if you don't remember,no big deal.
But this way I'm just kind ofwarming myself up and I'm
putting myself out there and I'mtrying to start conversations
because that's what it's allabout, right?
The whole idea of putting outthese this content is so that

(21:39):
you can use that content tostart conversations.
Because, and I forget who saidthis, but I I it's like the more
hands you shake, the more moneyyou make, right?
So, like the more conversationsthat you're having in the DMs,
whether that's on you know,LinkedIn or TikTok or Instagram
or whatever you, whateverchannel you're hanging out on,
the more conversations you'reable to initiate, the more
chances you are to uncoverproblems that you could

(22:00):
potentially solve for people,and the more chance you have to
bring them into being a client,right?
So, you know, having thesesystems to, you know, bring
people in and then also takethem to the next level of
experience with you, right?
So, for example, you know, agood go-to-market strategy,

(22:21):
social media or LinkedIn orwhatever channel that is, is
sort of the awareness play.
That's where people are reallystarting to see you.
The next thing that you want todo is to get give people the
opportunity to get a deeperexperience with you.
So whether that's a one-to-onefree consultation, or whether
that is a workshop that you run,or whether that is a video that

(22:45):
you made with a PDF that goesalong with it, or something like
that.
It's like you're bringingpeople, or if you do an email
newsletter or whatever, thatthat's a little bit more where
you go a little bit more indepth than what you are able to
do on social media.
What you're doing is you'removing people to the next level
of that go-to-market strategywhere they're getting to get

(23:08):
more experience with you, moreinteraction with you, right?
And that will help people gofrom like, hey, this is like you
know, somebody that is cool andI know of, and he looks like
he's doing cool things, to like,hey, this is somebody that I
might actually like want to dosome business with.
I want I like I might want tobuy his services.

SPEAKER_01 (23:32):
Yeah, yeah, that that makes sense.
I have a lot of business ownersthat have a problem.
There are so many VAs and somany people that can 10x your
business and 10x your YouTubefollowers, and I hear business
owners struggling with how can Iget to the right people, even
though they're and they saythey're doing the right content,

(23:53):
they're just everybody's in theway.

SPEAKER_00 (23:56):
It's like, I mean, look, if you if you look at
somebody and they're like, I'mgonna 10x your business in the
next 60 days, and like then yougo and you look at their content
and like they barely even post,it's like I don't think so,
right?
Whereas like you come to my pageand every day you see a bunch of

(24:18):
videos and you see a bunch ofcontent, and you see that I I'm
getting, you know, you know, ahundred people like my post, and
you know, 50 people commented onit.
Like you're like, okay, this guyis practicing what he's
preaching out here, and I seehis videos, I like them.

(24:40):
He seems like somebody thatreally knows their stuff in the
in the world of social mediavideo content creation.
And he seems like, you know,he's talking about he's talking
about his audience, he's talkingabout like he's talking about
the he's talking about me,right?
Because that's what it like youwhen you're creating content,
you're talking to the specificaudience that you're looking to
connect with, people feelconnected to you that way,

(25:03):
right?
So that is, you know, that'sthat's the way that that it's
done.
It's like, you know, peoplewill, you know, you can you can
weed out all the fakers andgurus and all that, like pretty
easily, um, just by going andjust doing like a little bit of

(25:23):
research.

SPEAKER_01 (25:25):
And for our listeners, you're getting well
over a hundred engagements oneach post, as well as 50 to 200
or so comments.
So I just want our listeners toknow that you're reaching you're
you're legit.
In other words, you're you'rethe legit of the people that
you're talking about.

SPEAKER_00 (25:45):
Yes, I I I do consider myself one of like the
legit people out there.
I um, you know, I show up very Ishow up pretty much every day.
Like I post six days a week.
Um post one post a day, six daysa week.
I mainly post on LinkedIn.
I do a podcast every week, whichyou can get on YouTube and
Spotify or whatever, right?

(26:06):
Um, you know, I have an I have anewsletter, so I send out a
couple of emails every week toto to my audience.
I show up.
I show up, I show up a lot.
I show up very authentically.
I I don't, you know, kind ofbeat around the bush.
I s all of my content is directfrom my experience, right?

(26:28):
It's not something that like,you know, I don't just go on
Google or on Chat GPT and belike, hey, can you give me a
three-step process that I canno?
Everything is based on myexperience and like what I've
done for myself and what I'vedone for my clients and you know
how I've grown my business fromzero to you know what I've grown
it to to multi, multi-sixfigures a year in three years,

(26:51):
like from starting from nothing,and and done and 99% of it comes
from LinkedIn or it comes fromreferrals from people who I met
on LinkedIn.

SPEAKER_01 (26:59):
Yeah.
Well, on the so we've all heard,most of us have heard, that we
obviously need to engage withthose that engage with us, but
we've also heard to engage onother people's posts.
How much time do you spendengaging on other people's
profiles?

SPEAKER_00 (27:16):
I would say it's probably a good somewhere
between 30 to 60 minutes per daythat I spend engaging on other
people's content, right?
Um, and typically what thatlooks like what that looks like
for me is I know that there'stwo kinds of people that you

(27:36):
want to interact with onLinkedIn.
Prospects, which is the one thateverybody already knows, right?
Everybody wants to interact withtheir ideal client or whatever,
but then there's also peers,right?
You want to have a peer group,people that are in your same
market, people that are in yoursame industry, and you want to
interact with them because Iknow that I have my peer group

(27:59):
of people that they're they'resupporters of mine.
Like maybe we've workedtogether.
Um, maybe we've done, you know,we've been guests on each
other's podcasts, or we've, youknow, we've collaborated uh or
we've shared some clients orwhatever it is, right?
So I have a peer group, and andI and these people are people
who I just I enjoy theircontent, I enjoy their presence,

(28:20):
like I enjoy engaging inconversations with them, like
they're not like ideal clientsfor me.
We may we may even be somecompeting in in some regards,
right?
Um, but those people support meand I support them back, so I
know that like every time I jumpinto LinkedIn that like I'm
guaranteed that I'm gonna getlike 20 to 30 to 40 comments

(28:45):
from like just people who justappreciate what I do and I
appreciate it and I reciprocatelike you know, back.
And and again, it's people thatI like their content, like I
like what they're putting outinto the world.
It's not just like I'm just I'mnot just doing it so that they
come back and write a commentback for me.
No, it's because I havesomething valuable to add to it.

(29:07):
Um, and you know, I think that'swhere a lot of people miss.
I think a lot of people missthat that kind of peer group
because those peers andsupporters that you have really
help you to get your content infront of more prospects.
Because the more people that areinteracting with you, you know,
the more love that you'regetting on your posts, like it

(29:28):
shows that other people arepaying attention to you.
And when people could see thatyou're they're you're that
others are paying attention,they're more likely to pay
attention to you as well.

SPEAKER_01 (29:37):
How much time do you spend a day on LinkedIn doing
all the DMs and things likethat, just approximately, so
somebody has an idea of what ittakes?

SPEAKER_00 (29:46):
I mean, you know, some days it's like two hours,
some days it's three hours, likesome days it might even be four,
right?
And people think like, oh,that's crazy.
That's a crazy amount of time tospend on LinkedIn.
It's like Well, that's where 99%of my business is coming from.
So, like, right?

(30:06):
Um, I used to do a lot ofnetworking stuff.
Like, I used to jump intonetworking meetings and
everything, and I would spend, Idon't know, whatever.
Like, I would go to two, threenetworking meetings a day, and
that was, you know, 30, 60, 90,you know, like each one of them
30, 60 minutes or whatever,right?
That's three hours a day thatI'd be spending in networking
meetings or an or 90 minutes aday I would spend in networking

(30:29):
meetings.
And I wasn't getting any clientsfrom that, right?
Yeah, so this is all about youknow putting the time into like
where you're getting the bestreturn, right?
So, like, if LinkedIn is gonnagive me all my clients, then I'm
gonna spend more time there.
If you are just getting startedand you want to start activating

(30:51):
LinkedIn as a channel, mysuggestion to you is like
obviously more time is better.
The more time that you could putin, the faster that you can
accelerate it.
But if you don't want to put in30, you know, you don't have an
hour a day to put in, you have30 minutes a day.
Well, just do the best that youcan in the 30 minutes that you
have, right?
Make the best out of that 30minutes, write the most

(31:13):
comments, send, you know, likehave a strategy.
I'm gonna do comments for 10minutes.
I'm gonna go to my post and comereply to comments for another 10
minutes, and I'm gonna send outfive messages to pe to new
people, like DMs to new people,right?
Well, that's a strategy that'sgoing, and if you keep doing
that every day, ultimately it'sgonna work now.
If you double it and you startlike doing twice that every day,

(31:34):
and as you um, and it's the samewith creating content too.
It's like people like, oh, howmuch should I post?
Right?
It's like, well, how much timedo you have to make the content?
Two hours a week?
Okay, great.
Originally, you might it mighttake you an hour to make a post
or a video, and maybe you'redoing two a week, and then you
get faster, and then you up itto three, and then you're

(31:55):
getting even faster, and nowyou're at four, right?
So, like, it's all about likewhat is your capacity, what is
your time that you want todedicate to this, and then
putting in and doing the timeevery day without missing and
like staying disciplined to doit every day.
I posted on LinkedIn, I made acommitment in 2023 in 2020 um

(32:20):
for New Year's resolution.
I was like, I'm going to post onLinkedIn every single day for
2023.
And I did, I did not miss a day.
Every single day, I like it wasChristmas, like every day I
posted, right?
Some days, you know, I spentless time interacting and
everything than others, butevery day I posted.
I made that commitment, andthat's the same thing that

(32:43):
everybody that needs that that'slike hearing this, it's like I
want to make money from myonline business, but I don't
know what to do, I don't knowhow to do it.
It's like first just figure outwhat your capacity is, how much
time are you gonna spend oncontent, how much time are you
gonna be able to spendcapitalizing on it, put together
that strategy, know exactly howto best maximize that time, and

(33:06):
then make that commitment tolike say, I'm gonna go after it
and I'm gonna give myself acertain amount of time.
And then what you might find isyou know, that 30 minutes a day,
like you're starting to get sometraction, and then you can
borrow another 30 minutes fromsomewhere else, yeah, because
that's what's yielding you moreresults, right?
So um, I know that was like areally long-winded answer, and I

(33:29):
got into like uh you know somesome a little bit more than than
um you know, just you know whathow much how much time should
you spend on the platform a day,but it really it really depends.
And and I think I just wanted topaint that picture for everyone.

SPEAKER_01 (33:44):
No, that was beautiful, beautiful picture.
I I know that uh a lot ofbusiness owners, we hear the
same thing over and over, theshort and sweet, but you're
expanding like what it reallylooks like, what it really
takes.
And so with the video, you dothe DMs and things, and I know a
lot of business owners hear alot about sales funnels.
So, do you try to move them intosomewhere once you've created

(34:05):
that awareness, you've educatedthem, then what what what could
a business owner do next?

SPEAKER_00 (34:10):
Yeah, absolutely.
So this is the next step is likewhat is your go-to-market
strategy, right?
So, like, you know, social mediais the place where you're
typically gonna build yourawareness.
Now, unless you sell a verylow-ticket product, it's gonna
be very hard for you to selldirectly from social media.
Whereas, like, I'm gonna put thelink in and people are gonna buy
my course like from LinkedIn.

(34:31):
That doesn't really happen,right?
So you need to have some sort ofgo-to-market strategy, which I
was kind of going into before,which is like kind of like with
these experiences that you needto give people.
So, a lot of people, it's aone-to-one consultation, right?
Coaches, consultants, a lot ofthem do like a one-to-one
consultation.
As you start to book a lot ofone consultations, then it

(34:54):
starts to become less effectivefor you.
Um, and you start to look at howdo I do this one to many, right?
Um, and that's when a workshopis a really good way to do that.
So you run a workshop and youbring 10 people into a workshop
and they get to experience you,they get to see what it's like,
they get to see how you think alittle bit, they get to see how

(35:15):
you interact, you get tointeract with them.
Um, and that helps them alongthe path of like building that
trust to the point where theythey want to potentially buy
from you.
Um, there's also some channelsthat like you could there's
other channels that you canbring people to.
Like, I like to bring linkpeople from LinkedIn to the
podcast, right?

(35:36):
Because again, like when theyhear me on my long form podcast,
they get more of they get tolike they get to see me go a
little bit deeper and you know,go and dive like a little bit
deeper, and then also they getto see how I work too, because
my podcast is literally exactlywhat I do with my clients.

(35:56):
My I interview people for aliving, so it's like you get to
see exactly what I would do ifyou were on the hot seat, like
working with me, and like andyou get to see the outputs,
right?
So I like to bring people tothat.
I have a newsletter, um, and thenewsletter email that converts
at a much higher rate for me,like as far as like converting

(36:20):
people into clients.
And I have a nurture sequence.
So when somebody signs up for myemail list, it goes into a
nurture sequence that shows themlike a few different things that
they can do.
A lot of the concepts that wetalked about today, you know,
that ECP framework is part of,like what I give away in the
newsletter.
I give away like some tips tofeel more confident on camera.
Um, I give away a little bitabout how to put together your

(36:43):
content strategy and like how toturn your sales calls into
content ideas.
So I give you a bunch and then Ishow you some case studies at
the end of it of like clientsthat I've worked with and the
successes that they've had andthe business that they brought
in from doing this content, andthat's like where people start
to convert.
They want to know how to workwith you.
They want so like it's very hardto get people directly from

(37:08):
social media follower tohigh-ticket client.
There needs to typically be somesort of bridge, and that bridge

is one of these things (37:17):
it's a newsletter, it's a podcast, it's
a workshop, it's a one-to-oneconsultation.

SPEAKER_01 (37:23):
I love that herd mentality because that lowers
the friction of the sale.
People thinking, I'm not gonnabe the only one that buys this,
I'll go in with the group herdmentality, and then I might buy
your high-ticket sales.

SPEAKER_00 (37:37):
Right, right.
So, like, yeah, you know, likeum a workshop is a great is a is
really like a great way to dothat.
And whether you run the workshopfor free, great.
Sometimes you run the workshopfor low cost, because if you run
it for low cost, like at leastpeople are willing to make an
investment, and that kind ofremoves some of the uh like I
guess the tire kickers orwhatever, the people that just

(37:57):
want just want to come for freeand get the free info.
Um, it removes a little bit ofthat.

SPEAKER_01 (38:02):
Very cool.
Well, I know you've piqued theinterest of our listeners.
How can someone continue tofollow you, connect with you?
What is the name of yourpodcast, website, all that
stuff?

SPEAKER_00 (38:13):
Totally.
You can find me on LinkedIn.
Um, it's Danny Delvecchio.
That's D-E-L-V-E-C-C-H-I-O.
I'm very easy to find.
Uh, I got my hat backwards andcocked slightly to the side,
just like you see me on everysingle podcast, every single
piece of video content.
Um, I'm very easy to find um onLinkedIn.

(38:35):
Uh, you can also check out my myYouTube channel, which is Coach
Danny D.
And um uh, or you can just lookup video on easy mode.
You'll you can find me.
That's the the name of mycompany.
Although we're changetransitioning that over to
content on easy mode uh veryshortly.
So you could probably by thetime this comes out, I would say

(38:56):
content on easy mode.
You can go check us, check meout there.

SPEAKER_01 (38:59):
And then your podcast.

SPEAKER_00 (39:01):
Oh, by podcast again, it's on YouTube.
So it's either um again, youcoach Danny D or um the podcast
is called Free Business School.

SPEAKER_01 (39:09):
Okay, very cool.
I love the name.
I love the name.
You know what?

SPEAKER_00 (39:13):
I interview experts for a living, right?
And I'm like, and I it's funny,I'm like, this is like how the
name the name came about.
So like I literally interviewexperts for a living.
So when I do it, people I waslike, man, I'm it's like I'm
getting a free business schoolhere.
Yeah, so I just use a podcast, afree business school.

SPEAKER_01 (39:33):
That uh I love it.
That's a similar story to minebecause I say people ask me what
my favorite part about podcastis, and I said, getting to meet
people like yourself, becauseI'm getting a mastermind myself,
you know, I'm I'm learningmyself, getting outside thoughts
and perspective.
So very cool.
Well, I always end with one lastquestion, and that is if you

(39:53):
were in front of an audience ofsmall business owners, different
seasons of business industries,what's one thing that's
applicable to for all of them toknow?
It could be a quote, a book, atip, insight.

SPEAKER_00 (40:05):
Yeah, just show up.
Show up.
That's the number one thing thatyou could do.
Like show up, show up often,show up in the right places,
show up authentically, beyourself, don't try to you know
build so up as you are, shareyour experiences, share your

(40:26):
insights, and people will cometo you that way.

SPEAKER_01 (40:28):
Fantastic.
Well, you've been a wealth ofinformation, and we appreciate
your time today.

SPEAKER_00 (40:32):
Uh, Michael, thank you so much for having me.
I really appreciate you.
Thank you.

SPEAKER_01 (40:36):
My pleasure.
Thank you for listening to SmallBusiness Pivots.
This podcast is created andproduced by my company, Boss.
Our business is growing yours.
Boss offers flexible businessloans with business coaching
support.
as twenty four to forty eighthours at business ownership

(40:58):
simplified.com.
If you're enjoying this podcast,don't forget to hit the
subscribe button and share it aswell.
If you need help growing yourbusiness, email me at Michael at
michaeldmorsen.com.
We'll see you next time on SmallBusiness Pivots.

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Video Content Strategy for Small Businesses — Danny DelVecchio on Monetizing Content

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Video Content Strategy for Small Businesses — Danny DelVecchio on Monetizing Content