In this episode of Small Business Quick Wins, host Jay Schwedelson shares invaluable marketing strategies and quick wins for small businesses heading into 2025. This episode is a recording from a recent Thryv webinar where Jay covered topics ranging from email marketing best practices to leveraging AI for better results.
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Best Moments:
(01:30) Introduction to quick win marketing strategies for 2025
(03:20) Improving landing page conversion rates with better button text
(05:30) The importance of social proof on websites and landing pages
(09:54) Using quantifiable metrics in social proof testimonials
(10:34) Making email subject lines more effective
(14:00) Leveraging AI tools like ChatGPT for marketing improvement
(22:01) The power of personalization in email marketing
(28:40) Debunking the myth of sending too many emails
(35:37) Best practices for email frequency and engagement
(41:41) Q&A session addressing audience questions
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