In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes Christina Garnett, Chief Customer and Communications Officer at neuemotion, to discuss the vital role of customer relationships for small businesses. They explore how to foster meaningful connections, avoid common pitfalls, and scale without losing the personal touch.
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Best Moments:
(01:26) Introduction to the role of a Chief Customer Officer
(03:16) Who typically acts as the Chief Customer Officer in small businesses
(04:58) Common pitfalls small businesses face when neglecting customer relationships
(10:45) The importance of being aware of customer feedback and acting on it
(13:07) Maintaining deep customer connections while scaling a small business
(15:45) Christina Garnett's upcoming book on customer-brand relationships
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Guest Bio:
Christina Garnett is the Chief Customer and Communications Officer at neuemotion and a fractional Chief Customer and Communications Officer for various brands. With a background in teaching and advocacy, Christina is dedicated to helping businesses make their customers feel seen, heard, and appreciated. She is the author of an upcoming book on building strong customer-brand relationships.
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