In this episode of Small Business Quick Wins, host Jay Schwedelson tackles a popular misconception about emails landing in the promotions tab. He explains why it's not the crisis many believe it to be, and shares practical advice for accurately assessing—and improving—your email performance.
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Best Moments:
(01:00) Debunking the myth about promotions tab issues
(01:37) Why less than 30% of Gmail users have tabs enabled
(02:13) The daily check habits of 50% of users with enabled tabs
(02:56) Apple’s new email categorization and its limited effect
(04:28) Determining if you actually have an email performance problem
(05:29) Segmenting engaged users for deeper insights
(06:21) Email marketing success hinges on many small factors working together
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